Asma Sami Empowering Women Through Curiosity and Connection
Asma Sami
Empowering Women Through Curiosity and Connection
Asma Sami’s philosophy, “I Wonder and Wonder,” is rooted in her unwavering belief in the power of curiosity as a tool for self-discovery and personal growth. This perspective took shape during her childhood, where an innate curiosity led her to ask endless questions, sparking countless discoveries. From travelling to exploring diverse cultures, her journey of curiosity evolved into a driving force behind her growth. Recognising the transformative power of this philosophy, she felt compelled to share it with others.
This inspiration gave birth to AL MUSE, a female-centred community focused on personal and professional development. With AL MUSE, Asma sought to create a safe and inspiring space for women to connect, learn from one another’s experiences, and grow together. Through workshops and meaningful interactions, the platform empowers women to embrace their true selves, explore their potential, and build a support system that fosters collective growth.
Asma’s appearance on Love Is Blind: Habibi further shaped her perspective on love and relationships. Initially sceptical but curious, she embarked on the journey with an open heart and mind, which led to profound learnings about authenticity and self-awareness.
The experience underscored the importance of mutual respect, trust, and communication in relationships. While she did not find lasting love on the show, the journey became a stepping stone, guiding her towards her current partner, whom she considers a true blessing.
Navigating a career in the competitive marketing industry was not without its challenges. Asma often faced the dual pressures of societal expectations and proving her capabilities in leadership roles. Struggling with imposter syndrome, she channelled her energy into building her narrative and staying focused on growth. Her relentless curiosity and growth mindset were instrumental in overcoming obstacles, ultimately leading her to entrepreneurship with AL MUSE. This journey not only empowered her but also inspired countless others.
Curiosity, well-being, and gratitude play pivotal roles in Asma’s personal and professional life. Curiosity fuels her continuous learning and opens doors to new opportunities. Prioritising well-being ensures she maintains balance and stays grounded amidst a demanding lifestyle. Gratitude serves as a constant reminder to appreciate the journey and find joy in every step, reinforcing her belief in a positive and purposeful mindset.
Balancing a thriving career at Alshaya Group with her entrepreneurial venture requires meticulous time management and a strong support system. While overwhelming at times, Asma focuses on efficiency and delegation, relying on her team and family to keep everything running smoothly. Adaptability and flexibility have been key in managing the dynamic challenges that come her way.
Travel has also significantly influenced Asma’s outlook on life and work. One transformative experience was a university summer break spent teaching English in Thailand. Immersing herself in a different culture deepened her understanding of the world’s interconnectedness and highlighted the importance of empathy and inclusivity. These experiences inspire her to think beyond conventional boundaries, fostering creativity in her projects and reinforcing her commitment to making a positive impact.
Asma credits her upbringing with instilling core values of perseverance, hard work, and respect. Raised in a family that prioritised education and self-reliance, she was encouraged to make her own decisions while guided by her parents’ wisdom. This empowerment from an early age gave her a strong foundation as a Middle Eastern woman, shaping her approach to lifting others as she climbed.
The most fulfilling aspect of building AL MUSE has been witnessing its tangible impact. Stories of women finding the courage to take bold steps in their careers or feeling uplifted by the community reaffirm the platform’s purpose. In a city like Dubai, a home away from home for many women, creating a space for vulnerability, growth, and support has been deeply rewarding.
Looking ahead, Asma envisions expanding AL MUSE to reach a global audience. She aspires to highlight inspiring stories through a podcast and offer comprehensive educational programmes focusing on leadership, entrepreneurship, and personal development. Her goal is to provide women with the resources and community they need to succeed, amplifying their already significant impact on the world.
Through curiosity, resilience, and a passion for empowerment, Asma Sami continues to inspire women to embrace their potential, make meaningful connections, and navigate life with confidence and purpose.