Crafting a Vision for Her Designer Abaya Line: GHAZAL AL QUSSI
GHAZAL AL QUSSI
Crafting a Vision for Her Designer Abaya Line
Ghazal Al Qussi, a name synonymous with elegance and vision, is on the verge of launching a designer abaya line that promises to redefine traditional Arab attire. Her vision for this line is to merge the essence of tradition with modern sophistication. The abaya is a symbol of grace and heritage, but she aims to infuse it with contemporary designs that speak to today’s woman. What sets her brand apart is the attention to detail—each piece is crafted with intricate embellishments, luxurious fabrics, and a timeless design ethos that resonates with both modesty and fashion-forwardness.
London and Dubai were chosen as the locations to launch her boutiques because they are global fashion capitals, each with a unique cultural blend. Dubai is the heart of the Middle East, representing tradition and modernity, while London embodies a cosmopolitan flair.
Launching boutiques in these cities allows Ghazal to cater to diverse audiences—offering something for the woman who values heritage and elegance, no matter where she is in the world. These cities also reflect her brand’s core: tradition meets modern luxury.
As a young entrepreneur in Dubai, Ghazal feels empowered by the city’s vibrant energy and its ability to foster innovation. The mix of cultures, coupled with a progressive business environment, makes Dubai the perfect platform for launching a fashion brand. The support for young entrepreneurs, particularly women, gives her the confidence to pursue her vision with full force.
She believes women’s leadership plays a crucial role in fashion. Women bring a unique perspective that combines empathy, creativity, and a deep understanding of what their customers need. Ghazal aims to inspire other women by showing that they can successfully balance cultural values with entrepreneurship. Her goal is to contribute to a movement where women lead with confidence and break boundaries in what is often a male-dominated business world.
In today’s competitive world, Ghazal believes it’s incredibly important for women to assert themselves in business. While competition is inevitable, it’s not about rivalry; it’s about being seen and valued equally. Women need to take the lead, not just follow, in industries traditionally dominated by men. Being dominant means taking control of your narrative, your ideas, and your business decisions with confidence and determination.
She acknowledges that Arab women face challenges in business, particularly in fashion. There’s often a conflict between staying true to one’s cultural identity and appealing to a broader audience. Ghazal plans to overcome this by creating a brand that celebrates rich heritage while also speaking to modern aesthetics. Her designs will bridge the gap between traditional modesty and contemporary fashion, allowing Arab women to feel confident and proud of their roots.
Ghazal’s cultural roots are at the core of everything she designs. The abaya is a canvas for her to express the richness of Arab culture—whether through the choice of fabrics, colors, or intricate embroidery.
However, she also wants to create pieces that appeal to the modern woman. To strike that balance, she incorporates contemporary elements like modern cuts, subtle embellishments, and a palette that speaks to today’s trends without compromising the garment’s modest nature.
For Ghazal, success is about creating something meaningful that leaves a lasting impact. It’s not just about the financial aspect; it’s about inspiring other women to follow their dreams and create their own path.
Her ultimate goal is to build a global brand that not only celebrates Arab women but empowers them to embrace their identity while standing tall in the global fashion industry. Ghazal hopes her brand will be a beacon for women in the Middle East who aspire to be both fashionable and authentic.
She wants to show that women don’t have to choose between tradition and modernity—they can have both. She also hopes to inspire a new generation of designers who are proud of their heritage and ready to make their mark on the global stage.
Looking ahead, Ghazal plans to expand her brand internationally and become a recognized name in both the Middle East and Europe. On a personal level, she wants to continue growing as a leader and mentor for young women who are trying to make their way in business. Her ultimate dream is to build a legacy—one that inspires others to pursue their passions while staying true to their roots.
Through her passion, innovation, and cultural pride, Ghazal Al Qussi is not only transforming the abaya but also redefining the future of fashion for women in the Middle East and beyond.
