Shatha Daoud Elevating Beauty with an Arab Cultural Essence

From a young age, Shatha was captivated by the power of colors. She discovered how subtle shades could enhance natural features, making eyes brighter and skin tones more radiant. Her artistic approach to makeup is not about transformation but about celebrating individuality. She mastered the skill of blending shades that complement different skin tones, a signature technique that has earned her recognition in the industry.

Shatha’s journey in the beauty world began with Shiseido, where she received top-tier international training. Her expertise grew as she worked with L’Oréal as an international makeup artist, participating in prestigious events and promotions. Her time with MAC further refined her skills, where she was mentored by world-renowned artists like Vimi Joshi and Tom Pecheux. These experiences helped her develop a unique style that resonates with the elegance of Arab beauty.

Arab women have always embraced beauty with grace, preferring timeless and elegant looks. Shatha’s approach focuses on enhancing a woman’s features rather than altering them. She believes that makeup should reflect personality and individuality. Her signature style incorporates soft contouring, bold eyeliner, and rich, warm tones that highlight the natural beauty of Arab women while maintaining a sophisticated, modern appeal.

Her collaboration with Dubai TV has allowed her to work closely with well-known presenters, each with their unique charm. She carefully curates their looks based on their personalities and the nature of the programs they host. Whether it’s radiant, dewy skin for daytime talk shows or dramatic eye makeup for prime-time news, her expertise ensures that each presenter shines with confidence on screen.

One of Shatha’s most prestigious roles was training Emirates Airlines’ cabin crew in perfecting their signature look. The Emirates red lipstick is more than just a color—it represents elegance and professionalism. She ensured that each flight attendant mastered the art of flawless makeup application, from choosing the right lipstick shade to maintaining a polished appearance during long-haul flights. Her training also included essential skincare routines, ensuring that their beauty remains intact despite the demanding nature of their work.

In a rapidly evolving beauty industry, staying ahead of trends is crucial. Shatha remains dedicated to learning about the latest techniques and products, carefully selecting those that align with the preferences of her Arab clientele. Her deep understanding of the regional beauty aesthetic allows her to create looks that are both trendy and deeply rooted in cultural elegance.