Ziad Barbar Alsaleh Crafting Laughter, Culture & Creativity
Ziad Barbar Alsaleh
Crafting Identity Through Style in the Heart of Saudi Arabia
By Paul Smith
In the fast-evolving world of fashion, few names in the Arab region resonate with the blend of elegance, precision, and cultural pride quite like Ziad BarBar Alsaleh. A certified fashion styling coach and a professional celebrity stylist, Ziad has redefined the role of image consultancy in Saudi Arabia and beyond, transforming the way individuals present themselves, not only through clothing but through identity.
To Ziad, styling goes far beyond dressing someone in trendy clothes. It’s about understanding the person, their body shape, skin tone, character, and the subtle nuances that define their presence. In a region where this role wasn’t widely recognized in the past, Saudi Arabia is now witnessing a renaissance in self-presentation, and Ziad has been at the forefront of this transformation. As the Kingdom becomes more image-conscious, the stylist has become essential, guiding individuals toward looks that are not only flattering but that reflect their personality and cultural essence.
Working with celebrities has taught Ziad the art of balance. Each artist, whether an actress or singer, carries a unique identity rooted in their craft. Ziad studies not just their public persona but the emotional tone of their work, their interviews, and their mannerisms to craft looks that echo their spirit. Whether it’s a singer known for romantic melodies or an actress portraying powerful roles, the styling must resonate authentically. Trends may come and go, but Ziad’s commitment lies in tailoring each look to the individual, choosing what enhances their presence rather than merely following what’s fashionable.
As an image consultant, Ziad curates more than appearances, he builds narratives. In the Saudi and Middle Eastern context, this role carries cultural weight. It requires an intimate understanding of a person’s lifestyle, social environment, and aspirations. His approach begins with deeply analyzing a client’s personality and intended message, then building an image that communicates with power and grace, while staying true to who they are. The ultimate goal is to leave an impression rooted in authenticity.
The future of Saudi fashion is one Ziad views with immense optimism. Thanks to Vision 2030 and the leadership of King Salman bin Abdulaziz and Crown Prince Mohammed bin Salman, creatives are being empowered through strategic cultural initiatives. Riyadh Fashion Week stands as a powerful symbol of the Kingdom’s emergence as a serious player in global fashion. With the Ministry of Culture and the Fashion Commission creating unprecedented opportunities, Ziad believes this is a golden era for designers and stylists in the region—and he intends to be a bridge between local creativity and international acclaim.
Ziad’s journey into fashion began at a young age. As a child, he instinctively enjoyed coordinating looks and helping others dress with confidence. This passion matured into a calling, leading him to formal education at the Collège des Arts. Over time, his desire to guide others evolved into a mission. As a fashion styling coach, he finds the greatest reward in mentoring aspiring creatives, watching their confidence grow, their talent refine, and their voices emerge in a competitive industry. Passing on his knowledge has become a deeply personal legacy.
Throughout his career, Ziad has had moments of extraordinary impact. He recalls, with pride, being personally requested by legendary singer Mayada El Hennawy to style her for a TV appearance, a significant moment that marked his rise in the world of celebrity fashion. Another highlight came unexpectedly: while admiring a promotional ad for a Sherine Abdel Wahab concert, he hoped to be part of it. Miraculously, the next day, her team reached out to him, just a night before the show. Despite the tight schedule, the styling became one of her most iconic looks, a testament to Ziad’s readiness and creative instinct.
Staying ahead of trends is a core part of Ziad’s work, but he is quick to clarify that trends are only a tool, not the goal. He closely follows international fashion weeks, especially in Paris, and continually reviews designer collections to remain connected to the global fashion pulse. However, his guiding principle remains authenticity. Each client’s styling must reflect their character, story, and essence. For Ziad, trends are meant to serve the individual, not overshadow them. This careful balance is the essence of his styling philosophy.
He also addresses common misconceptions about fashion styling, chief among them, the idea that following trends equals being stylish. Ziad emphasizes that real style is about self-awareness, not imitation. What looks good is not always what’s trending, and elegance is about understanding yourself deeply enough to choose what empowers you. Through his work, he redefines fashion as a personal language of confidence and identity.
Cultural heritage plays a central role in his work. Ziad believes that modern aesthetics and traditional influences don’t contradict—they complement. Whether it’s through the incorporation of heritage-inspired silhouettes, contemporary fabrics, or modest designs rooted in cultural values, he ensures that both past and present are respected in every look. His aim is always to create visual harmony, where identity is preserved and elevated simultaneously.
To aspiring fashion professionals in Saudi Arabia, Ziad offers grounded advice. Passion alone is not enough. Success in styling demands education, discipline, and hands-on experience. He urges young creatives to study the art seriously, stay curious, attend fashion weeks, and build a refined eye for detail. In his view, consistency, curiosity, and professionalism are the pillars of long-term success in the industry.
Ziad BarBar Alsaleh is not simply dressing people, he is helping them become the best, truest version of themselves. With each look he creates, he is also styling the image of a region on the rise, merging heritage and high fashion, personal identity and modern elegance. And in doing so, he’s helping shape the visual language of a new era in Arab style.
