Adel Al Qasem
Redefining luxury Skincare with the Healing Power of the Dead Sea
By Alhanouf Mohammed Alrowaili
In the world of luxury skincare, where authenticity and innovation often clash, Rivage stands out as a rare brand seamlessly blending natural heritage with cutting-edge science. Founded by Adel AL Qasem, Rivage harnesses the therapeutic riches of the Dead Sea, one of nature’s most potent mineral sources, elevating it into a globally recognized beauty ritual.
Adel AL Qasem’s vision was bold and clear: to create one of the Middle East’s first luxury skincare brands that honors the healing legacy of the Dead Sea while resonating on the global stage. Rooted in regional wellness traditions and driven by a passion for natural science, Adel saw Rivage as more than skincare it is a celebration of beauty, health, and sustainable luxury.
Supporting him are his sons, Mohammad and Saeed AL Qasem, whose expertise in engineering, chemistry, and international business ensures Rivage remains at the forefront of technological innovation and sustainable practices. Together, the AL Qasem family transformed Rivage from a local idea into a next-generation beauty powerhouse.
Rivage prides itself on formulations that are at least 94% natural origin, using eco-certified ingredients that meet strict international clean beauty standards. The brand avoids harsh chemicals such as parabens, sulfates, silicones, mineral oils, and synthetic fragrances. Instead, it relies on a unique synergy of Dead Sea minerals, therapeutic plant extracts, essential oils, and skin vitamins to deliver gentle yet effective results.
Key botanicals like Aloe Vera, Chamomile, Green Tea, Olive Oil, and Shea Butter complement mineral-rich bases, while vitamins A, C, E, and B complex enhance skin renewal, hydration, and protection. This harmonious blend respects the skin’s biology and supports natural wellness.
What truly distinguishes Rivage is its commitment to marrying ancient mineral wisdom with modern technology. Their proprietary CO: DERMAL technology optimizes the absorption of active ingredients through mineral delivery pathways and cold mixing methods that reduce carbon emissions. This preserves ingredient potency and maximizes efficacy and skin compatibility.
Rivage leads in sustainable manufacturing. Their GMP-certified factory in Amman, Jordan, runs entirely on solar power, minimizing environmental impact. By 2027, the brand aims to achieve 100% sustainable packaging and use only natural-origin preservatives, underscoring its dedication to clean beauty without compromise.
Quality and safety are paramount. Each product undergoes rigorous microbiological challenge testing and stability assessments to ensure shelf life and effectiveness without synthetic preservatives. Independent clinical studies conducted with European labs further validate safety and performance.
This dual approach trusted supplier testing combined with in-house clinical trials gives consumers confidence in Rivage’s ability to deliver visible results safely and reliably.
Rivage’s skincare lines address a broad spectrum of concerns, including oily and acne-prone skin, dryness, sensitivity, and signs of aging. Recognizing that skin is unique, their formulations feature over 69 plant extracts and vitamins that target hydration, anti-inflammatory care, antioxidant protection, and barrier repair. A specially formulated line for sensitive skin, offering ultra-gentle minerals and soothing actives, is in development.
“Building a luxury skincare brand in the Middle East meant navigating international regulations, sourcing high-grade natural ingredients, and developing truly eco-friendly manufacturing processes. Each challenge was an opportunity to raise our standards and build global trust,” says Saeed Al Qasem, Co-owner.
Rivage met these challenges by forging strategic partnerships with leading suppliers in Europe, the U.S., and Asia, and investing heavily in R&D and solar-powered GMP manufacturing. This dedication has raised regional industry standards and positioned Rivage as a trusted name worldwide, with product registrations in the EU, USA, GCC, and beyond.
This global success reflects Rivage’s ability to combine local heritage with international quality and innovation. More than a skincare brand, Rivage is a movement bridging ancient mineral wisdom and modern scientific innovation.
