business

Sara Alhumaidan Crafting Connection Through Gifts, Guidance & Authentic Leadership By Paul Smith In a world overflowing with mass-produced gestures and impersonal outreach, Sara AlHumaidan emerges as a breath of authenticity, a force who believes in the transformative power of a thoughtful gift, a well-guided entrepreneur, and a community-oriented leader. From her early academic achievements to leading a pioneering gifting enterprise, her journey embodies the delicate fusion of business acumen and human connection, one that resonates deeply across both boardrooms and social platforms. Sara’s story begins in the halls of Prince Mohammad bin Fahd University, where she studied Human Resource Management and earned Dean’s List recognition for her academic excellence. Her learning didn’t stop there, she pursued further executive training through Harvard Business School Online, gaining modern insights in business strategy, disruptive innovation, and strategic execution. This blend of local foundation and global perspective would later become the bedrock of her entrepreneurial approach. In 2017, at a moment inspired by her own experience seeking an elegant, dependable gift-delivery service during her time abroad, Sara founded Raseel Gifting Solutions. Raseel swiftly distinguished itself not merely as a gift supplier, but as a curator of emotional resonance, where each token is meticulously tailored to reflect cultural nuance, aesthetic finesse, and genuine intention. In doing so, Sara set a new standard in corporate gifting, personal, purposeful, and deeply human. Under her guidance, Raseel has grown to embody the essence of Saudi Arabia’s Vision 2030, local innovation, customer-centricity, and entrepreneurial empowerment. Through her leadership, the brand became synonymous with building loyalty and boosting team morale, elements vital in a rapidly evolving business landscape. But Sara’s influence doesn’t stop at her own company. As an accredited SME consultant with Monsha’at, Saudi Arabia’s SME General Authority, she channels her experience into guiding emerging businesses through strategic planning and market readiness. This dual role, as an entrepreneur and advisor, exemplifies her commitment to nurturing a thriving ecosystem, reinforcing a future where business growth and community impact coexist. Her impact has been recognized with several prestigious honors, including the Prince Mohamed Bin Fahd Leadership Award and the Princess Nourah Prize for Women’s Excellence, both celebrating her exemplary leadership and advocacy for women’s economic empowerment. What truly sets Sara apart, however, is her voice, clear, insightful, and resonant across digital platforms. On LinkedIn, with tens of thousands of followers, she shares candid reflections on entrepreneurship, leadership, and growth. Posts like “Mistakes at the beginning…” offer grounded wisdom, reminding us that perfectionism, premature scaling, and resistance to delegation can hinder real progress, and that embracing learning, resilience, and trust in one’s team lays a stronger foundation. Her influence on this platform is quantifiable, ranked among the top 1 percent of LinkedIn influencers in Saudi Arabia, with an authority score exceeding 8,000, she harnesses storytelling and practical insight to elevate others in the business world. On Instagram, Sara presents a more intimate, candid side, blending entrepreneurial reflections with glimpses into her daily life and values. Her posts move seamlessly between productivity lessons and personal moments, allowing her audience to connect not just with her ideas but with her humanity. Her multi-platform strategy extends to X, formerly known as Twitter, where she distills leadership and growth principles into shareable, impactful insights, further amplifying her reach across diverse audiences. Beyond content creation, Sara also offers a Business Boost newsletter, reaching over 51,000 subscribers with bi-weekly doses of inspiration, strategy, and leadership essentials. Each issue fuses real-world stories with actionable frameworks, helping readers move from ideas into execution. In every arena, whether boardroom, social feed, or inbox, Sara’s core themes shine through, continuous learning, practical application, authenticity, and growth rooted in value creation. She isn’t just building a brand, she’s building capacities. Not just for profit, but for people. Her commitment to community is tangible, from leading volunteer initiatives to mentoring emerging leaders, she enacts a vision where success is shared, not hoarded. Looking ahead, Sara’s trajectory reflects intentional expansion, evolving Raseel’s footprint, deepening her consulting influence, and continuing to serve as a role model for a new generation of committed, values-driven leaders. Sara AlHumaidan stands at the crossroads of culture, commerce, and community, a leader whose gifts extend far beyond the elegantly packaged tokens sent through her company. Whether advising budding entrepreneurs, shaping corporate culture through thoughtful gestures, or distilling growth wisdom into accessible content, she embodies a uniquely human brand of leadership, strategic yet soulful, achievement-oriented yet deeply caring. Her journey invites us to reconsider our definitions of success, not merely as upward mobility or public acclaim, but as the capacity to elevate others, to turn ideas into resources, and to build legacies grounded in connection. In Sara AlHumaidan, we don’t just see a CEO, we see a catalyst, one who gifts not only beautiful things, but the possibility of better, more thoughtful, more empathetic business for us all.

Function and Beauty A Seamless Fusion in Women’s Fall-Winter 2025 Fashion By Paul Smith The Fall-Winter 2025 season marks a turning point in global fashion, where the long-standing dichotomy between functionality and beauty is no longer relevant. Designers across the world are rewriting the rules by marrying utilitarian silhouettes with high-art aesthetics, resulting in collections that are as wearable as they are captivating. One of the most defining elements of the season is the prominence of outerwear. Coats are no longer merely protective layers but the centerpiece of the wardrobe. Sculptural trenches, floor-sweeping puffers, and shearling hybrids are taking center stage, combining warmth with theatrical volume. These pieces dominate not just by their size but by their statement-making potential, with oversized collars, architectural tailoring, and bold shoulders reintroducing drama to everyday wear. Shearling and faux fur continue their reign, but with a fresh, luxurious twist. Designers like Elie Saab and Alexander McQueen are embracing plush, ethical materials in earthy tones and metallic hues, crafting looks that bring elegance to winter’s harshest moments. At the same time, tailoring sharpens. The return of power shoulders and refined peplums adds structured elegance to the soft textures of the season, echoing a spirit of resilience with a feminine edge. Color palettes are equally compelling. Jewel tones such as deep burgundy, emerald green, and royal purple replace the neutrals that once defined winter wear. Designers are leaning into rich hues and animal prints, creating visually arresting combinations that signal both sophistication and rebellion. Python, zebra, and leopard motifs appear on coats, dresses, and accessories, transforming classic fabrics into modern statements. Footwear is designed with equal thought to both style and practicality. This season sees the rise of pirate-style and slouchy boho boots, combining nostalgia with rugged charm. Ballet oxfords blend Victorian influence with sturdy modern design, offering comfort without sacrificing refinement. These shoes ground the dramatic silhouettes of the season, providing balance and versatility. Accessories take on a new role in defining the wardrobe. Belts are no longer an afterthought but a tool for transformation. Silk scarf belts and waist-cinchers not only add shape to voluminous garments but also elevate them with texture and creativity. Bags follow suit, becoming sculptural and oversized with soft edges and hardware details that emphasize both luxury and function. Designers are also indulging in romantic detailing. From puff sleeves and sheer overlays to lace trims and draped layering, there’s a return to softness, but it’s one that coexists with strength. Velvet, sequins, and metallic mesh emerge not just for evening wear but as day-to-night transitions, reflecting a desire for glamour that is both grounded and dynamic. Around the world, different cities bring unique interpretations to this global narrative. In New York, practicality meets creativity with bold layering and functional accessories. London and Milan explore heritage codes with a twist, reviving gothic lace and structured tailoring through an unapologetically modern lens. Paris blends high drama with minimalist edge, often juxtaposing experimental textures with classic silhouettes. Even emerging designers are adding to this global dialogue, offering fresh perspectives that balance brand heritage with progressive thinking. What emerges from Fall-Winter 2025 is a fashion landscape that no longer sees function and beauty as opposing forces. Instead, they are interwoven, elevating daily wear into expressive, yet practical, style statements. The season celebrates the idea that comfort and elegance, utility and art, can coexist. The result is a wardrobe designed not just for the runway, but for real lives lived with purpose, creativity, and confidence.

The Story of Krystsina Haurylenka Redefining Aesthetics in Dubai By Wajiha Naaz In Dubai’s ever-evolving world of beauty and aesthetics, where innovation meets cultural diversity, Krystsina Haurylenka has carved out a distinct place for herself. With two medical educations and more than 12 years of international experience, she blends scientific precision with a deeply personalized approach to patient care. Her journey, which spans Belarus, Europe, and now the UAE, has given her a rare ability to understand and treat a wide variety of skin types and conditions, a skill that is invaluable in a city as multicultural as Dubai. Krystsina’s philosophy is built on four pillars: evidence-based treatments, safety, honesty, and personalization. She believes that no two clients are alike, and each deserves a tailored plan that respects their unique needs, lifestyle, and long-term goals. For her, it’s not only about visible results, but also about instilling confidence and enhancing overall well-being. Among the technologies she champions is the Candela GentleMax Pro, often referred to as a gold standard in hair removal and skin treatments. This advanced device combines two wavelengths in one, the Alexandrite laser, highly effective for lighter skin tones, and the Nd:YAG laser, safe for darker skin types. This versatility makes it particularly suited to Dubai’s diverse population, delivering results that are fast, precise, and long-lasting. As Krystsina explains, many people hear about “Alexandrite lasers” without fully understanding their benefits, but in her hands, clients quickly learn how powerful and effective the right technology can be when applied correctly. Her dedication to safety and professionalism is underscored by her continuous learning. With two medical degrees from Belarus, a DHA license in Dubai, and multiple advanced courses completed across Belarus, Poland, Italy, and the UAE, Krystsina ensures that she is always at the forefront of industry knowledge. She also studies at IMA University in Dubai, which aligns with both DHA and CBAM standards, and attends at least three major beauty and laser industry events every year. This constant commitment to education allows her to uphold the strictest international standards, giving her clients peace of mind and confidence in every treatment. One of the challenges Krystsina addresses daily is the misconceptions surrounding laser treatments. Many clients arrive with fears that lasers are unsafe, unbearably painful, or will deliver instant results after a single session. Others assume all devices perform the same across every skin type. She takes the time during consultations to break down the science, set realistic expectations, and explain how different technologies and treatment protocols work. By emphasizing safety protocols and pre- and post-treatment care, she ensures her clients feel informed, comfortable, and secure in their journey. Her approach becomes even more vital in a city like Dubai, where skin tones and conditions span across the entire Fitzpatrick scale. Krystsina carefully customizes each treatment plan according to the client’s skin type, medical history, and lifestyle. From choosing the right wavelengths to setting tailored parameters, her process is meticulous and designed to minimize risks while delivering the best possible outcomes. Looking ahead, Krystsina is particularly excited about the rise of AI-assisted diagnostics, non-invasive combination therapies, and personalized skincare devices. These innovations, she says, will transform the way clients experience treatments, offering precision, comfort, and minimal downtime. She is especially inspired by data-driven formulations that empower clients to maintain results safely at home, bridging the gap between in-clinic care and daily skincare routines. By staying connected to global research and attending international conferences, she is preparing to bring these advancements directly to her patients in Dubai. For Krystsina Haurylenka, aesthetics is not about chasing trends or quick fixes, it is about combining science, technology, and compassion to create results that last. In her words, true beauty is not just about transformation on the outside, but about giving people the confidence to shine from within.

Saving vs InvestingA Practical Guide to Building Wealth By Zulaikha Bi In today’s modern lifestyle and unpredictable economic climate, the way we manage our money has never been more important. Whether you live in a bustling financial hub or a small town, the basic question remains the same: Should I save or invest my money? Understanding the difference between saving and investing, and knowing when to do each,is one of the first major steps toward building lasting financial security and wealth. Saving is the act of setting aside money for future use, typically in a safe, easily accessible place such as a bank account. Investing involves committing money to assets like stocks, bonds, real estate, or mutual funds with the expectation of earning a return over time. Both are crucial to your financial well-being, but they serve very different purposes. Saving is often your first line of defense. It provides immediate security and peace of mind, especially when unexpected expenses arise such as a medical emergency, job loss, or urgent car repairs. The funds you save are typically placed in low-risk accounts such as savings accounts, certificates of deposit (CDs), or money market accounts. While these options offer limited growth, they provide stability and liquidity. In many countries, savings held in regulated financial institutions are insured, which adds an extra layer of safety. However, the main drawback of saving is that the returns are usually low, often lower than the rate of inflation. Over time, this means that the money you’ve saved may lose purchasing power. Investing, by contrast, is about making your money work for you over the long term. When you invest, you’re buying assets with the goal that they will increase in value or generate income over time. Common types of investments include stocks, bonds, real estate, and mutual funds or ETFs. Investing carries risks such as market fluctuations, economic downturns, and even total loss in some cases, but it also offers the potential for significantly higher returns compared to traditional savings. Historically, global stock markets have returned between 7% and 10% annually on average over long periods, outpacing inflation and enabling long-term wealth building. For beginners, mutual funds can be a good starting point since professional fund managers handle the money and reduce the chances of large losses. It’s not a matter of saving or investing, you need both. Saving is ideal for short-term needs and emergencies, while investing is essential for achieving long-term goals such as retirement, buying a home, or funding a child’s education. Without savings, you’re financially vulnerable. Without investing, your wealth may never grow enough to meet your future needs. You should focus on saving when you don’t have an emergency fund. Experts suggest building a reserve that covers three to six months of living expenses. Saving is also necessary when you have short-term goals such as buying a car, planning a wedding, or going on a vacation, or when you anticipate large upcoming expenses such as tuition fees or medical procedures. In these cases, security and easy access to funds are more important than high returns. Investing becomes important once you’ve built your emergency fund and covered your short-term needs. It is best suited for long-term goals, typically five years or more, where you are willing to accept some level of risk for the chance of higher returns. Time is one of the most powerful tools in investing because the longer your money stays invested, the more opportunity it has to compound it, meaning you earn returns not only on your initial investment but also on the returns you’ve already made. Inflation affects every economy, and its impact on savings and investment returns is significant. In developing economies where inflation can range between 6% and 15%, holding cash or keeping money in a low-interest savings account can be detrimental. If inflation is higher than your savings rate, you’re essentially losing money each year, even if your bank balance remains the same. Investing, when done wisely, can help offset inflation. Assets like stocks, real estate, and inflation-protected bonds are designed to maintain or grow purchasing power over time. It is also important to clear up some misconceptions. Many people believe that investing is only for the wealthy, but thanks to technology, anyone can start investing with as little as $5 or $10 using micro-investment platforms and apps. Some think saving is enough if they are disciplined, but if inflation outpaces your returns, even the most disciplined saver may struggle to grow wealth meaningfully. Others believe investing is gambling, but unlike gambling, investing is built on research, diversification, and a long-term mindset. Beginners can approach wealth building by taking a balanced strategy. Start by setting clear financial goals , whether it’s an emergency fund, retirement, education, business, or home purchase. Once you’ve saved enough for security, begin investing gradually with low-cost index funds, ETFs, or mutual funds through beginner-friendly platforms. Diversify your portfolio across sectors, countries, and asset types. Stay consistent by making regular contributions because over time, even small amounts can grow substantially through compounding. Finally, review and adjust your strategy annually to align with changing goals and circumstances. Building wealth isn’t about luck or perfect timing. Anyone can create wealth if they truly aspire to. Save to be safe, invest to grow. When used together, they form the foundation of a strong and resilient financial life. No matter where in the world you live,  London, Dubai, or New York,  the principles remain the same: start early, stay informed, and take consistent action.

Cyrine Abdelnour A Voice of Strength, Soul, and Sensitivity By Peter Davis In the glittering world of Arab entertainment, few stars have managed to maintain both artistic integrity and genuine warmth quite like Cyrine Abdelnour. A Lebanese singer, actress, and proud mother of two, Cyrine is more than just a celebrity, she’s a symbol of resilience, emotional depth, and timeless beauty. With a career that spans over two decades and a fan base that stretches across the Arab world, she has gracefully evolved from pop sensation to dramatic powerhouse, all while balancing motherhood and public life with quiet determination. Cyrine’s story began in the heart of Lebanon, where music and art were part of her early upbringing. From a young age, she displayed a natural ability to connect with emotions, first through modeling, then through music, and eventually through acting. Each chapter of her journey added a new layer to her artistry. Yet what has remained constant is her instinct to create not just for attention, but for impact. The transformation from aspiring artist to household name didn’t happen overnight. Cyrine’s earliest forays into the entertainment industry were marked by perseverance. She first gained attention as a model, where her beauty and poise earned her recognition. But she never settled for surface-level acclaim. It was music, her first true love, that allowed her to express what words alone could not. Her debut album revealed a soulful voice, one that echoed with emotion and authenticity. Her lyrics spoke of love, longing, heartbreak, and hope, feelings that resonated deeply with Arab audiences. As her musical career took off, so did opportunities in television and film. Cyrine’s on-screen presence was immediate and unforgettable. She didn’t just play characters, she inhabited them. Whether she was portraying a woman struggling with societal expectations or someone torn between passion and duty, she brought empathy and vulnerability to every role. Her performances blurred the line between fiction and reality, drawing viewers in with every glance, every pause, every breath. Though many actresses are celebrated for their beauty, Cyrine quickly proved that she was much more than just a pretty face. She earned critical acclaim for her performances in high-profile TV dramas and films, establishing herself as one of the few artists in the region to achieve equal success in both music and acting. Her talent lies not just in her ability to portray characters, but in her capacity to feel them. Every tear she sheds on screen feels real, because it often is. But Cyrine’s most transformative role has been that of a mother. She refers to her two children as “angels,” a sentiment that reflects the deep love and gratitude she feels for her family. Motherhood, she often shares, gave her new eyes to see the world. It also redefined her relationship with fame. While she remains deeply committed to her craft, her family grounds her, reminding her of life’s deeper purposes beyond the spotlight. Balancing motherhood with a demanding career is no easy feat, especially in an industry that can be unforgiving to women. Yet Cyrine manages to navigate it with remarkable grace. She credits this balance to discipline, faith, and surrounding herself with people who understand her values. She is deeply selective about the roles she takes on, choosing scripts that reflect emotional truth and relevance over superficial appeal. If a role takes her away from her children, it must be worth the time ,and worth the message it delivers to her audience. Despite her status as an icon, Cyrine maintains a disarmingly humble public persona. Her Instagram, followed by millions, offers a glimpse into both the glamor and the intimacy of her life. Between red carpet looks and backstage moments, fans also see a devoted mother, a spiritual woman, and a creative force who finds joy in everyday beauty. Her posts often carry messages of gratitude, reflection, and kindness, a refreshing contrast to the curated perfection that dominates social media today. Throughout her career, Cyrine has also been vocal about issues close to her heart. From women’s empowerment to mental health, she doesn’t shy away from using her platform to raise awareness. She believes in the healing power of art and the responsibility of public figures to give more than they take. In a region where many topics remain taboo, Cyrine’s candor is quietly revolutionary. She doesn’t speak to provoke; she speaks to inspire. Behind her professionalism lies a deeply spiritual woman. Cyrine often speaks about the role of faith in her life, not just religious belief, but a spiritual compass that guides her decisions, her family life, and her creative choices. In a world that often prioritizes noise, she is drawn to stillness. Meditation, prayer, and gratitude form the foundation of her resilience, allowing her to stay centered amid the chaos of fame. Her creative process is just as soulful. Whether recording in the studio or preparing for a new acting role, Cyrine approaches each project with dedication and emotional honesty. She’s not interested in trends for the sake of staying relevant. She prefers timelessness over virality, impact over image. This philosophy has made her one of the rare artists whose work ages with grace, gaining meaning over time. As she continues to evolve, Cyrine’s goals have shifted from personal success to legacy. She wants to create stories that last, songs and performances that speak to generations beyond her own. More importantly, she wants her children to grow up proud of the choices she made, not just as an artist, but as a woman who stayed true to herself. In the Arab world, where public figures are often expected to fit a specific mold, Cyrine has carved out her own path. She is proof that it is possible to be elegant and strong, sensitive and successful, public yet deeply private. Her career is a masterclass in authenticity, something rarely seen and even more rarely sustained. Cyrine Abdelnour is not simply a celebrity. She is a storyteller, a trailblazer, and a symbol

From Tension to Transformation How Somatic Exercises and TRE Restore Mind‑Body Balance By Alhanouf Mohammed Alrowaili In recent years, the healing power of the body in mental health has gained significant attention. Beyond talk therapy, somatic practices and TRE (Tension & Trauma Releasing Exercises) offer “bottom-up” approaches that harness physical awareness and movement to soothe the nervous system and release stored trauma.  What Are Somatic Exercises? Somatic exercises emphasize slow, intentional movement and interoceptive awareness—our ability to sense internal bodily cues. Practices like Feldenkrais, the Alexander Technique, body scans, mindful stretching, and breathwork encourage tuning into sensation rather than focusing on performance. Unlike conventional fitness routines, these movements are designed to restore neuromuscular balance, release chronic tension, and shift the nervous system out of fight-or-flight mode into rest-and-digest states. In a longitudinal field study of Somatic Psychoeducation (SPE), participants showed a 30% reduction in state anxiety after a single session, with significant drops in trait anxiety and measurable increases in self-esteem after multiple sessions. Introducing TRE Tension & Trauma Releasing Exercises TRE, developed by Dr. David Berceli, activates the body’s natural neurogenic tremor response gentle, involuntary shaking in deep core muscles such as the psoas. This shaking is not a symptom of stress, but a healthy discharge mechanism designed to release accumulated tension.  The method involves a sequence of seven simple exercises that lightly fatigue the body and encourage tremors. These tremors mimic the natural stress-release behaviors seen in animals and are thought to downregulate the nervous system and discharge long-held trauma. Practitioners often report reduced physical tension, enhanced emotional release, and a return to a calm, centered state after just a few sessions.  Shared Healing Goals Somatic exercises and TRE work through different techniques, but they share the same purpose: restoring regulation, reconnecting individuals with their bodies, and facilitating long-term healing. These practices support: Improved interoception (awareness of internal bodily states) Reduced chronic tension and pain Better sleep and digestion Enhanced emotional processing and expression Increased calm, resilience, and sense of agency What the Research Shows Scientific studies increasingly validate the impact of somatic therapies and TRE on stress, trauma, and emotional health: A randomized controlled trial in 2017 showed that Somatic Experiencing, combined with standard care, led to a significantly greater reduction in PTSD symptoms, improved fear of movement, and better overall function compared to standard care alone. A study on somatic therapy trainees found significant improvements in their quality of life, reductions in somatic symptoms, and lowered scores on the GAD-7 (Generalized Anxiety Disorder scale). A meta-analysis reviewing exercise and movement-based therapies across chronic illness populations found that 33 of 39 studies reported significant reductions in depressive symptoms. Somatic yoga and mindful movement programs have been shown to reduce cortisol levels, alleviate anxiety and PTSD symptoms, and improve body awareness and mobility. A review of trauma recovery programs using Somatic Experiencing techniques demonstrated improved resilience, emotional regulation, and life satisfaction in populations exposed to disaster or conflict. These findings support the idea that body-based interventions can play a foundational role in mental and emotional recovery, not just supplementary to cognitive therapy, but essential. Why Somatic Methods Work Somatic and TRE practices are effective because they align with key principles of how the nervous system functions: Interoceptive Awareness: these methods train individuals to recognize internal signals, allowing for earlier and more effective responses to stress. Autonomic Nervous System Regulation: By activating the parasympathetic system, these techniques promote relaxation, decrease heart rate, and lower stress hormones. Muscle Release and Trauma Discharge: both somatic movement and neurogenic tremors help release muscle contraction and emotional holding patterns that can persist for years. Neuroplasticity consistent: practice can rewire ingrained patterns of tension, emotion, and behavior, fostering healthier responses to stress and triggers. Real Experience and Safety Notes Many individuals who practice TRE or somatic movement describe an increased sense of calm, better sleep, and reduced emotional reactivity. Some note the release of long-held muscular tightness, especially in the jaw, hips, shoulders, and spine, often accompanied by emotional catharsis. These practices are generally safe and adaptable to individual needs. However, for individuals with complex trauma, dissociation, or chronic dysregulation, it’s recommended to work with a certified somatic or TRE practitioner to ensure safety and support during the process. The Future of Somatic Healing As more people turn to holistic and integrative approaches to mental health, somatic practices are finding their place in clinical settings, wellness centers, and therapy rooms worldwide. Their effectiveness, accessibility, and ability to reconnect individuals with their bodies make them an essential part of trauma-informed care.  Future directions in somatic healing include deeper clinical research, integration into medical programs, and expanding professional training opportunities. Conclusion Somatic exercises and TRE are more than techniques; they are reminders that the body holds deep intelligence and the innate capacity to heal. In a world where we often live in our heads and ignore our internal cues, these practices guide us back home to the body. They don’t just complement mental health care, they complete it. For those navigating anxiety, trauma, or chronic stress, these tools offer a path to recovery that is gentle, grounded, and powerfully effective. The body doesn’t just carry pain it carries the potential to release it.

Moza bint Nasser The Architect of Progress through Education By Editorial Team The world often measures success by economic growth or geopolitical influence,  but Sheikha Moza bint Nasser offers a different vision, one rooted in human development, dignity, and the transformative power of education. A figure of immense poise, intellect, and determination, Sheikha Moza is not merely a royal; she is a reformer, a global advocate, and a force of evolution for the Arab world and beyond. As one of Qatar’s most influential figures and the driving force behind numerous educational and social initiatives, her legacy is being etched in the hearts and futures of generations. Born in 1959, Sheikha Moza bint Nasser al-Misnad has held the world’s attention not just because of her position as the wife of the former Emir of Qatar, Sheikh Hamad bin Khalifa Al Thani, but because of the substance and vision she brings to her roles. From the outset, she challenged the traditional boundaries of royal influence, not to disrupt for the sake of rebellion, but to build, to elevate, and to plant the seeds of lasting change. At the center of Sheikha Moza’s philosophy lies a profound belief: “Education is the foundation of all that is important.” This is not just a motto ,  it is the core of her life’s work. Whether she’s addressing the United Nations or walking through a school in a rural community, her message is unwavering: education is not a privilege for the few, but a right for all. And in championing this cause, she has become a symbol of what visionary leadership truly looks like. Her most defining contribution to Qatar’s transformation and one of her most admired globally  is the creation of Qatar Foundation for Education, Science and Community Development (QF) in 1995. Under her leadership, Qatar Foundation became a pioneering initiative designed to shift the Gulf nation from an oil-based economy to one rooted in knowledge, creativity, and innovation. It wasn’t enough to build skyscrapers or attract global business, Sheikha Moza wanted to build minds. Through Qatar Foundation, she established Education City, a unique hub that hosts branches of leading international universities including Georgetown, Carnegie Mellon, Northwestern, and more. It’s an ambitious project that places Doha at the center of global academic exchange. But more than infrastructure or prestige, the foundation fosters innovation, entrepreneurship, and critical thinking, equipping young people with the tools to lead, question, and transform their societies. Her work is not limited to elite institutions. Sheikha Moza has tirelessly advocated for accessible education across all levels. She co-founded Silatech, an initiative focused on empowering young people economically and socially, especially in the Arab world. Silatech has helped create over one million jobs by connecting youth with resources, training, and employment opportunities, effectively bridging the gap between education and real-world impact. In parallel, her role as the Chairperson of Education Above All (EAA) has amplified her efforts on a global scale. This foundation tackles some of the most urgent education challenges in conflict zones, refugee communities, and underdeveloped regions. Through EAA’s projects, millions of out-of-school children , from Gaza to rural Africa to South Asia have been given the chance to learn, dream, and reclaim their futures. Sheikha Moza’s global reach extends through her roles as a UNESCO Special Envoy for Basic and Higher Education and a member of the UN’s Sustainable Development Goals Advocacy Group. In every global forum she joins, she brings with her the voice of children silenced by war, poverty, and inequality. She uses her platform not to promote status but to provoke action. Her approach to leadership is subtle yet powerful. She doesn’t wield authority with pomp or dominance, but with a dignified presence and a deep commitment to impact. Graceful in public, strategic behind the scenes, Sheikha Moza has redefined what it means to be a modern Arab woman in power. In doing so, she has quietly challenged stereotypes, not by confronting them directly, but by transcending them entirely. Beyond education, Sheikha Moza has taken significant interest in cultural preservation, health care, and social development. Her efforts in these fields are grounded in the belief that progress must be holistic. Education cannot exist in a vacuum. It must be tied to well-being, identity, and purpose. This philosophy is reflected in her work across institutions, from Hamad Bin Khalifa University to the Arab Museum of Modern Art (Mathaf), which she helped establish. What makes Sheikha Moza’s journey especially remarkable is her ability to bridge worlds. She is deeply rooted in her Qatari and Arab identity, yet speaks fluently the language of global diplomacy, academia, and humanitarianism. In her signature turbans and elegant attire, she exudes confidence and individuality, blending tradition and modernity in a way that has made her a style icon on the global stage. But style for her is never superficial; it is a symbol of empowerment, expression, and intellect. Sheikha Moza has also emphasized the importance of women’s voices in shaping the future. Though never overtly political, her work consistently elevates the role of women, not just through rhetoric, but through real programs that fund female education, employment, and leadership. In her world, women are not waiting for permission to participate; they are already leading. Critically, she remains a symbol of Qatar’s transformation. As the country positions itself as a center for dialogue, diplomacy, and development in the 21st century, Sheikha Moza stands at the heart of this vision. Her legacy will not be measured in awards or buildings alone, but in the lives she’s touched, the minds she’s awakened, and the hope she’s restored in the belief that every child deserves a chance to learn. Today, when Sheikha Moza says, “Everything starts with education,” it’s not a slogan, it’s a call to action. Her life is a testament to the idea that real change does not come from declarations, but from dedication. In a world often divided by borders and ideologies, she reminds us that knowledge is the one force that can truly

Irina Condrea Redefining Real Estate Success in Dubai’s Fastest-Growing Market By Sidra Asif In the ever-evolving world of real estate, few names have become synonymous with trust, precision, and elite expertise quite like Irina Condrea. As the Founder and CEO of Condrea Realty, Irina has built an empire rooted in professionalism, transparency, and an unwavering commitment to helping investors unlock the full potential of Dubai’s booming property market. Her journey is more than a business success story, it’s a masterclass in vision, resilience, and the power of strategic thinking. With Dubai emerging as one of the most dynamic real estate hubs globally, the demand for knowledgeable, forward-thinking advisors has never been higher. Irina has stepped into that role with undeniable authority. Known as a leading off-plan and investment specialist, she has guided hundreds of local and international clients through high-stakes transactions with unmatched clarity and confidence. But her success didn’t happen by chance, it’s the result of years of dedication, strategic foresight, and an instinctive understanding of both the market and her clients. Originally from Eastern Europe and now a proud resident of the UAE, Irina’s multicultural background and global perspective have played a pivotal role in shaping her business approach. She doesn’t just sell properties; she crafts personalized investment journeys.  Her boutique firm, Condrea Realty, was born from a desire to offer more than just transactions, it offers tailored solutions. Whether it’s a first-time buyer looking for an entry into Dubai’s off-plan market or a seasoned investor diversifying their portfolio, Irina’s team treats every client with the same level of importance and discretion. One of the key reasons Irina stands out is her deep knowledge of off-plan projects. As Dubai’s skyline continues to evolve, off-plan properties have become a powerful entry point for investors seeking high ROI, capital appreciation, and favorable payment terms. Irina has mastered this segment, building strong relationships with top developers and staying ahead of market trends. Her clients don’t just receive listings, they get insider access, exclusive opportunities, and expertly timed advice that makes all the difference. For Irina, real estate isn’t just about numbers, it’s about trust. Her reputation as a trusted advisor is hard-earned and well-deserved. With a commitment to integrity and transparency, she ensures that clients are educated, empowered, and fully informed every step of the way. This ethos has allowed her to retain long-term relationships and generate consistent referrals, something rare in the high-pressure world of property sales. But beyond her technical expertise, it’s Irina’s leadership that truly sets her apart. As a female founder in a competitive, male-dominated industry, she has broken barriers with quiet confidence and relentless discipline. She’s not only building properties, she’s building a legacy. Her leadership style is centered on mentorship, collaboration, and excellence. Within Condrea Realty, her team thrives under a culture of empowerment and continuous growth. Irina’s work ethic is deeply rooted in purpose. She believes real estate is a tool to create freedom, generational wealth, and security. Many of her clients are expats, entrepreneurs, and professionals looking to build a future in the UAE. Irina understands the emotional weight of such decisions and responds with empathy, insight, and precision. Outside the boardroom, Irina’s presence is equally commanding. With a sophisticated digital platform and a highly engaged social media following, she uses her influence to educate and inspire. Her Instagram feed is a mix of elegant listings, expert tips, and motivational insights, a window into the mindset of a high-level investor and entrepreneur. She doesn’t just share what she does; she shares how she thinks, inviting others to elevate their standards and step into the world of real estate with confidence. In a city like Dubai, where opportunities are abundant but competition is fierce, Irina has carved out a space that feels both exclusive and accessible. Her client list includes high-net-worth individuals, global entrepreneurs, and professionals from every continent, all of whom trust her to navigate the UAE’s dynamic property landscape with precision. As the Dubai market continues to flourish, Irina shows no signs of slowing down. Her expansion plans include deeper tech integration, global partnerships, and curated luxury developments that reflect the evolving tastes of Dubai’s elite. But at the core, her mission remains unchanged: to provide personalized, professional real estate experiences that deliver long-term value. Irina Condrea isn’t just selling properties, she’s shaping futures.  Her work is redefining what it means to be a trusted advisor in the Middle East’s most exciting city. With elegance, intelligence, and unmatched market insight, she continues to set new standards, one client at a time. For those looking to invest in Dubai with clarity and confidence, Irina Condrea is more than a real estate expert, she is the strategic partner every investor deserves.

Bushra Amiwala Trailblazer Empowering the Next Generation of Leaders By Sidra Asif In the modern political landscape, where authenticity and representation are increasingly valued, Bushra Amiwala is redefining what it means to be a leader. As the first Gen Z Muslim woman elected to public office in the United States, she has become a symbol of hope and resilience. With her Pakistani-American heritage, powerful voice, and commitment to service, Bushra has turned barriers into stepping stones, captivating the world with her courage and authenticity. Born and raised in Skokie, Illinois, to Pakistani immigrant parents, Bushra grew up in a household that valued education, community, and cultural identity. As a first-generation American, she was acutely aware of the expectations placed upon her, but instead of simply assimilating, she chose to lead. Her political awareness was sparked during the 2016 U.S. presidential election, a time when anti-Muslim rhetoric and divisive narratives were taking center stage.  Rather than staying silent, Bushra chose action. At the age of 19, she decided to run for public office, challenging a long-time incumbent for a seat on the Cook County Board of Commissioners. Her campaign, built on optimism and fueled by grassroots efforts, mobilized young people, women, immigrants, and minorities. While she didn’t win the race, the impact was monumental: over 2,000 new voters were registered, and her story began to inspire others across the country. Two years later, at just 21 years old, Bushra was elected to the Skokie School District 73.5 Board of Education, making her the youngest Muslim elected official in the country. Her victory wasn’t just about winning a seat—it was about changing the narrative. Bushra proved that age, religion, and background should never be barriers to leadership.  She brought a fresh perspective to education, advocating for inclusivity, representation, and cultural understanding. Under her leadership, initiatives such as the acknowledgment of Indigenous land and the inclusion of Muslim-American contributions in school curricula were introduced, bold steps toward building an informed and empathetic educational environment. Bushra’s accomplishments quickly garnered national and international recognition. She has been featured on the covers of major publications such as TIME and Forbes, celebrated not only for her political achievements but also for her role as a changemaker in a complex, evolving world.  She has received the United Nations Women’s Champion Award, been named to Forbes’ “30 Under 30” list in Education, and honored as Glamour’s College Woman of the Year. Yet for all the accolades, Bushra remains grounded, attributing her success to her values, her community, and her relentless belief in the power of youth-led change. Her story has been told through powerful documentaries and media features on Hulu, Amazon Prime, and PBS, bringing her voice into homes across America. She is not just a public official; she’s a storyteller, advocate, and role model. Bushra regularly speaks at universities, leadership conferences, and community events, encouraging young people—especially young women and Muslims, to step into leadership and see themselves as capable of driving real change. What makes Bushra unique isn’t just her political success, it’s her multidimensional life. While serving in public office, she also works as an account manager at Google, balancing corporate responsibility with civic duty. She is currently pursuing her MBA at Northwestern University’s Kellogg School of Management, further strengthening her skills to serve her community in even greater capacities. This blend of education, innovation, and public service is at the heart of her mission—to uplift, to inspire, and to break down systemic barriers that limit young people from underrepresented backgrounds. Bushra’s journey has not been without challenges. She has faced racism, sexism, and Islamophobia. But she has never allowed negativity to define her path. Instead, she has used every obstacle as an opportunity to educate and empower others. She carries her identity with pride—her hijab, her name, her story, and invites others to do the same. In a time when public trust in leadership is fragile and political divisions run deep, Bushra Amiwala is a reminder of what authentic leadership looks like. She is the voice of a generation that refuses to be ignored. Her story continues to inspire not only young Americans but people around the world who believe in justice, equity, and progress. As Bushra often says, leadership isn’t about age or experience, it’s about impact. And her impact is undeniable. From the school boardroom to the global stage, Bushra Amiwala is not just participating in politics—she’s transforming it. For more on Bushra’s inspiring journey, visit www.bushraamiwala.com or follow her on Instagram @bushraamiwala.

Dubai vs Riyadh The Rise of the Middle East as a Global Investment Hub By Marina Ezzat Alfred Bathed in Arabian sun, Dubai and Riyadh are in a dazzling race to reshape the world of global finance. Dubai, often dubbed the “City of Gold”, and Riyadh, Saudi Arabia’s dynamic capital, are leading a bold transformation in the Middle East. Their striking skylines, visionary leadership, and sweeping economic reforms aren’t just signs of rivalry, they’re redefining the region’s global narrative. Though close on the map, Dubai and Riyadh have long stood apart in their histories and ambitions. Dubai is a beacon of luxury, innovation, and global connectivity. Its journey from a modest fishing village to a world-renowned business hub is the stuff of legends. In contrast, Riyadh carries the weight of centuries, rooted in tradition and once deeply reliant on oil. But that’s changing fast. Under Saudi Arabia’s Vision 2030, Riyadh is reinventing itself, shedding its conservative image and embracing a future filled with diversity, modernity, and ambition. The competition between these two cities isn’t hostile, it’s driven by determination. Each city is pushing to become the Middle East’s ultimate magnet for global investment, using distinct strategies that mirror their unique characters. Dubai’s rise was no accident. As early as the 1990s, its leaders made a bold move, shifting away from oil dependency and building an economy centered on trade, tourism, and finance. The results are staggering. Today, Dubai is home to the world’s busiest airport for international travelers, iconic landmarks like the Burj Khalifa, and thriving free zones that attract companies from across the globe. Its appeal lies in its openness, business-friendly policies, zero income tax, and an enviable quality of life. The Dubai International Financial Centre (DIFC), housing over 4,000 companies, stands as a testament to this strategy, acting as a crucial bridge between East and West. Tourism, too, has played a central role in Dubai’s success, with attractions like Palm Jumeirah and Burj Al Arab drawing millions. In 2022 alone, over 14 million international tourists visited the city. And the innovation doesn’t stop. Dubai is diving into future-focused technologies like AI, blockchain, and clean energy. Ambitious plans like the Dubai 2040 Urban Master Plan aim to position it as one of the world’s most sustainable and livable cities. While Dubai has been enjoying the spotlight for years, Riyadh is rapidly stepping up. With Crown Prince Mohammed bin Salman’s Vision 2030 at the helm, the city is undergoing a stunning transformation. Massive investments are pouring into groundbreaking projects like the King Abdullah Financial District, a futuristic business zone meant to rival Dubai’s DIFC. Historic redevelopment projects like Diriyah Gate blend Saudi heritage with luxury, while Qiddiya is set to be an entertainment capital on par with Disneyland. At the heart of Riyadh’s rise is the Saudi Public Investment Fund (PIF), one of the world’s largest sovereign wealth funds with over $700 billion in assets. It’s powering everything from global tech investments to NEOM, a $500 billion futuristic city redefining urban living. What sets Riyadh apart is its scale and newfound openness. Reforms have swept through society, women now drive, cinemas have reopened, and the city is hosting global events like Formula E and international music festivals. It’s becoming more vibrant, inclusive, and welcoming to international talent and business. So, which city is the better bet for investors? It depends on what they’re looking for. Dubai offers stability, world-class infrastructure, and a proven track record. Its free zones and connectivity make it a perfect launchpad for regional operations. Plus, it’s buzzing with innovation and a thriving startup scene. Riyadh, meanwhile, presents a high-risk, high-reward scenario. It’s still in the early stages of its transformation, offering enormous growth potential. Backed by immense financial resources and ambitious plans, Riyadh is quickly emerging as a serious contender in global finance and business. Yet this isn’t a win-lose scenario. Dubai and Riyadh don’t cancel each other out, they complement each other. As the Middle East rises in global relevance, both cities are driving its emergence as an investment powerhouse. Their unique strengths, Dubai’s openness and innovation, Riyadh’s scale and ambition, are pushing the region into the global spotlight. The transformation unfolding in Dubai and Riyadh signals that the Middle East is no longer just part of the global economy, it’s becoming one of its central pillars. Investors face an exciting choice, Dubai, the established success story, or Riyadh, the bold frontier filled with opportunity. But this isn’t just about two cities, it’s about an entire region reinventing itself. The Middle East is stepping onto the world stage with confidence. Whether you’re drawn to Dubai’s polished brilliance or Riyadh’s rising power, one thing is certain, the future of global investment has found a new home in the Arabian sands.

E-commerce Expansion in UAE A $17 Billion Digital Revolution by 2025 By Desk Reporter In the heart of the Middle East, the United Arab Emirates is rapidly becoming a digital powerhouse. From gleaming skyscrapers to digital storefronts, the country’s transformation into an e-commerce hub is both inevitable and impressive. With projections indicating the UAE’s e-commerce market will hit $17 billion by 2025, it’s clear that the nation is embracing online retail as a central pillar of its economic growth. Fueled by high internet penetration, a tech-savvy population, and a government committed to digital transformation, the e-commerce boom in the UAE is rewriting the rules of retail. At the core of this expansion lies the UAE’s advanced digital infrastructure. With over 99% internet penetration and some of the highest smartphone usage rates in the world, consumers in the UAE are digitally connected and ready to shop. The country also boasts a robust logistics network, world-class delivery systems, and a strategic geographic position that facilitates seamless trade between Europe, Asia, and Africa. Moreover, government initiatives like the UAE Vision 2021 and Dubai’s Smart City Strategy have laid the groundwork for a digitally inclusive economy. These initiatives not only encourage innovation but also ensure a regulatory environment that supports fintech, secure online payments, and digital entrepreneurship. Although the UAE was already moving towards digital retail, the COVID-19 pandemic acted as a major catalyst. Lockdowns, social distancing, and shifting consumer behaviors pushed both businesses and shoppers online. Groceries, fashion, electronics, and even healthcare services saw a massive shift to e-commerce platforms. Retailers that were previously reliant on physical locations quickly pivoted to online channels, developing user-friendly websites, integrating payment gateways, and offering same-day or next-day delivery. Consumer confidence in online shopping grew exponentially during this period and has shown no signs of slowing down since. The most significant changes are being seen across specific sectors. The luxury goods segment is witnessing exponential growth. The UAE, particularly Dubai and Abu Dhabi, has long been known for its luxury market. With affluent consumers accustomed to high-end experiences, e-commerce platforms are now adapting to provide similar exclusivity online. Luxury retailers are leveraging augmented reality, virtual try-on features, and personalized online shopping assistants to replicate the boutique experience digitally. International luxury brands such as Chanel, Gucci, and Louis Vuitton, as well as regional players like Ounass and The List, are capitalizing on this trend. Many are adopting omnichannel strategies, allowing customers to browse online and complete their purchases either digitally or in-store. Equally compelling is the rise of sustainable products in the online marketplace. Sustainability has emerged as a core value for modern consumers, particularly millennials and Gen Z. Eco-conscious buyers in the UAE are increasingly seeking products that reflect their values, including reusable, recyclable, organic, and ethically sourced goods.  Local startups and established e-commerce platforms are responding by curating environmentally friendly product lines. Brands like The Green Ecostore and Plain Tiger have emerged as sustainability leaders, offering everything from biodegradable kitchenware to cruelty-free beauty products. As climate concerns continue to rise globally, the UAE’s commitment to sustainability is becoming a major driver for e-commerce innovation. Adding further diversity to the digital market is the increasing popularity of curated subscription boxes. These are providing consumers with personalized experiences, convenience, and the excitement of discovery. Whether it’s skincare, gourmet food, fitness supplements, or kids’ educational kits, subscription services are thriving in the UAE. What makes these services particularly attractive in the region is the element of customization. Consumers can fill out preference profiles, and AI-driven algorithms tailor each delivery to their tastes and habits. This model not only builds customer loyalty but also offers consistent revenue streams for businesses. Behind much of this growth is the dominance of mobile commerce and the support of innovative fintech solutions. Mobile commerce is arguably the engine driving e-commerce in the UAE. With more than 90% of residents owning smartphones and mobile-first behavior becoming the norm, businesses are investing in mobile-optimized websites and apps. Fintech innovations are also supporting this growth. The rise of digital wallets, buy-now-pay-later solutions, and secure payment platforms like Apple Pay, Tabby, and STC Pay are making online transactions easier and safer. These tools are especially crucial in gaining the trust of older demographics who were initially hesitant to adopt e-commerce. Another powerful force behind the UAE’s e-commerce rise is the strong presence of small and medium-sized enterprises and independent entrepreneurs. Thanks to initiatives like the Mohammed Bin Rashid Establishment for SME Development and easier business setup processes in free zones, countless homegrown businesses have entered the e-commerce space.  Platforms like noon.com and Amazon.ae are providing these vendors with visibility, logistics support, and access to a wide customer base. Additionally, social media platforms like Instagram and TikTok have become informal storefronts for many small businesses, particularly in fashion, beauty, and artisan goods. While the growth story is impressive, challenges remain.  Cybersecurity, last-mile delivery in remote areas, returns management, and marketplace saturation are key issues that businesses must navigate. However, innovation and competition are helping to address these hurdles. Drone deliveries, AI-powered customer service bots, and blockchain integration for transparency are all part of the evolving landscape. Looking ahead, the UAE’s e-commerce market is expected to diversify even further. The integration of AI, machine learning, and big data analytics will enhance personalization and customer service. Voice commerce and metaverse shopping experiences may also soon become part of the mainstream e-retail experience. The UAE’s e-commerce surge is more than a market trend, it’s a transformative movement. As the country marches toward its $17 billion goal, the fusion of technology, consumer demand, and entrepreneurial spirit is setting new standards in the global digital economy. In a region that embraces both tradition and innovation, the UAE’s e-commerce revolution is not just about convenience, it’s about redefining the future of retail. 

The Rise of Aesthetic Medicine A Worldwide Marvel By Hafsa Qadeer It might feel like only yesterday when conversations about aesthetic enhancements were reserved for whispered tones and hushed circles. But today, those discussions have become as casual as chatting about weekend plans. You might recall the first time you heard someone mention getting a little “touch-up” done, maybe a friend who casually revealed they squeezed in a Botox session during lunch, or someone online who posted a chemical peel update as though it were just another step in their skincare routine. What used to be quietly acknowledged is now openly discussed in group chats, featured in social media stories, and brought up over dinner parties. Cosmetic procedures, especially those that are non-invasive or minimally invasive, have shifted from being perceived as luxuries for the rich and famous to widely accepted forms of self-care accessible to many. This cultural evolution reflects a broader shift in how we define beauty and wellness. There is growing acceptance that choosing to enhance your appearance is not about vanity, but about personal comfort and confidence. Everyone has had that moment in front of the mirror, noticing fine lines that weren’t there before, or feeling like their skin doesn’t reflect how vibrant they feel inside. Today’s society embraces the idea that addressing these changes can be as reasonable and empowering as committing to a new fitness routine or adjusting your diet.  Aesthetic medicine, once seen as a distant and elite realm, now plays a vital role in the global conversation around self-care, wellness, and personal growth. In the past, cosmetic procedures conjured images of heavily bandaged faces and dramatic post-op results. But times have changed. Modern treatments aim to deliver subtle enhancements with little to no downtime. Injectables like Botox and dermal fillers are popular for their ease and effectiveness.  A few strategically placed injections can relax facial muscles to soften wrinkles or restore lost volume, all without distorting one’s natural expressions. These procedures can often be completed in under an hour and typically involve minimal discomfort and downtime, making them ideal for busy schedules. The same applies to laser treatments, which have advanced significantly. Whether you’re dealing with sun damage, acne scars, or unwanted hair, lasers can address a range of skin concerns with precision. These technologies have become far more sophisticated and less invasive, enabling practitioners to treat specific areas without affecting surrounding skin. Similarly, treatments like microneedling and platelet-rich plasma therapy may sound futuristic, but they stimulate the body’s natural collagen production and rejuvenate the skin in ways that are noticeable yet natural. Chemical peels continue to hold their place in the aesthetic world. Available in various strengths, they help with everything from fine lines and discoloration to improving skin texture. By removing the skin’s outermost layers, chemical peels promote the growth of smoother, fresher skin underneath. Whether it’s a gentle surface peel or a more intense treatment, the results can be transformative without requiring extended recovery periods. These options have become increasingly compatible with the demands of modern life. They’re quick, affordable, and increasingly non-disruptive. That convenience is one of the reasons more people are willing to try aesthetic treatments. They slot into lunch breaks, weekend plans, and monthly budgets with relative ease, offering benefits that feel both practical and attainable. Technology has been instrumental in driving this transformation. Laser machines that were once large, aggressive, and limited in precision have evolved into sleek devices capable of addressing complex skin issues with minimal discomfort. Injectable formulations have also improved, becoming longer-lasting and more natural-looking. If you were ever worried about losing your unique facial expressions, rest assured—today’s treatments are refined enough to enhance rather than mask your individuality. Artificial intelligence is even starting to make its way into the consultation room. Some clinics use AI-driven tools to scan facial features and simulate post-treatment results, offering a preview of what you might expect from a procedure. This personalization adds a new layer of clarity, helping individuals feel more informed and confident in their decisions. Cost plays a significant role too. While aesthetic medicine still includes premium-priced options, there’s a wider range of treatments to fit various budgets. As the market grows and technology advances, prices become more competitive. That’s good news for both first-timers and regular clients. Whether you’re a student saving up or a professional with more flexibility, there are increasingly diverse offerings to match your financial and aesthetic goals. Social media has also played a key role in this shift. Where once we relied on celebrity before-and-after photos in magazines, now everyday people share their experiences in real time. Influencers and regular users document everything from consultations to recoveries, removing the stigma and mystique surrounding cosmetic treatments. Platforms like Instagram and TikTok have contributed to the transparency, making aesthetic procedures less intimidating and more familiar. This visibility intersects with the “selfie era,” where people are more frequently seeing their own faces—from Zoom meetings to photo filters.  Being on camera so often can heighten awareness of one’s features, encouraging some to seek subtle improvements. But it’s worth remembering that not everything on social media is real. Filters and editing tools can create unrealistic standards of beauty. That’s why ethical practitioners emphasize setting healthy, realistic expectations. Reputable clinics prioritize honesty and wellbeing, encouraging clients to seek enhancements that support their emotional and physical health rather than chase perfection. Deciding to try an aesthetic procedure is a personal journey. It might begin with curiosity or stem from a deeper desire to feel more aligned with the version of yourself you see inside. You might spend weeks researching clinics, watching testimonials, or reading reviews. A first consultation may include an evaluation of your facial structure, a discussion of your goals, and a proposed treatment plan tailored to your lifestyle. The process can be exciting, even emotional. On the day of your procedure, you might feel a mix of anticipation and nerves, but the treatments themselves are often quicker and more comfortable than expected. Afterwards,

Nawar Assem Power, Purpose, and the Voice of a New Generation By Paul Smith In the realm of modern media and humanitarian advocacy, few figures embody intellect, grace, and purpose as powerfully as Nawar Assem. With a commanding presence on screen and a deeply grounded voice off it, Nawar represents a new generation of Arab women who lead with both heart and strategy. As a senior political anchor, academic, and humanitarian, her journey tells a compelling story of passion, empowerment, and impact. Nawar Assem’s background is rooted in academic brilliance and fearless communication. Holding a Ph.D. in Political Science and a master’s degree in journalism and media, she brings a rare combination of depth and clarity to her work. Her understanding of political structures and societal dynamics allows her to interpret and relay complex issues with insight and sincerity. Through her role as a senior political anchor, she engages with critical matters of national and international importance, earning trust and admiration from both her peers and her audience. Yet Nawar’s work extends far beyond the newsroom. Her passion for creating positive change inspired her to found the Dream Organization, an initiative dedicated to community empowerment, youth development, and humanitarian support. Through Dream, she has launched impactful campaigns focused on education, orphan support, and women’s leadership. One of the most notable efforts under her leadership is “Aqlaam wa Ahlam,” a program dedicated to supporting and uplifting orphans in Iraq’s Anbar province. This initiative, like much of her work, reflects a commitment not just to charity, but to real, sustainable transformation. Her efforts are not confined to formal institutions or boardrooms. On social media, Nawar maintains a strong and authentic presence, with over 818,000 followers on Instagram. Her content reflects a purposeful blend of personal reflection, professional milestones, and calls to action. Unlike the curated perfection often associated with influencers, Nawar’s online voice is grounded and human. She uses her digital platforms not only to connect with followers, but also to elevate important conversations, about identity, justice, and empowerment. Her engagement rate is a testament to the genuine relationship she holds with her audience, who see in her a role model that resonates beyond the screen.  Nawar Assem is a proud representative of Arab women who are shaping the future through their intellect, confidence, and resilience. She consistently advocates for women’s voices to be heard in media, politics, and society. Her words carry the weight of experience, and her message is consistent: Arab women are not only participants in the future—they are leading it. She believes deeply in representation as both a triumph and a responsibility, understanding that every position she occupies is an opportunity to open the door for others. Her sense of identity, rooted in her Iraqi heritage and balanced with a global outlook—enables her to speak to audiences across cultures. She often expresses the importance of embracing one’s roots while remaining open to growth and progress. Whether she is delivering a news segment or mentoring a young student, Nawar seamlessly bridges tradition and modernity, East and West, intellect and emotion. Her elegance, both in thought and appearance, is another layer to her multifaceted persona. With a distinctive style that reflects professionalism and cultural pride, she has become a fashion symbol for many women who see clothing not just as attire, but as expression. Whether in a structured blazer or a flowing abaya, she communicates strength and sophistication—without ever having to say a word. For Nawar, fashion is not a distraction from her message, but an extension of it: confidence, self-respect, and identity. Looking ahead, Nawar envisions expanding her humanitarian work on a global scale. She dreams of building stronger networks between changemakers across the Arab world and beyond, fostering communities of action rather than silence. Her long-term vision includes mentoring future generations, advocating for policy reforms, and transforming media into a more empathetic, inclusive space. For her, every platform is a tool, and every tool is a chance to make a difference. What makes Nawar Assem exceptional is not just what she has achieved, but how she achieves it, with authenticity, empathy, and an unshakeable belief in the power of voices that were once silenced. Her story is one of purpose over popularity, impact over visibility, and leadership rooted in service. In a time when influence is often mistaken for fame, Nawar Assem reminds us what true influence looks like. It’s in the lives she uplifts, the ideas she defends, and the bridges she builds across media, education, and humanity. At Magnav Magazine, we celebrate her as a visionary, a changemaker, and a voice that will continue to shape generations to come.

Anna Wajs Leading the Future of Beauty and Aesthetic Innovation in the UK By Jane Steven Anna Wajs, the dynamic CEO of Chantarelle UK, has once again made headlines in the world of beauty and aesthetics. Celebrated for her passion, precision, and commitment to excellence, Anna has been nominated as a 2025 SOS Beauty Awards Judge and proudly stands as the Sponsor of the Beauty Therapist of the Year Award. This recognition not only highlights her remarkable journey in the beauty industry but also reinforces her role as a visionary leader shaping the future of high-tech skincare in the UK. With 18 years of professional experience, Anna is a trusted name in the world of aesthetics and advanced skincare. For over a decade, she has successfully run a beauty salon in Watford, near London, a space known for its commitment to excellence and innovation. Beyond the salon, Anna wears many hats, she is a trainer, mentor, and product demonstrator, passionately educating professionals across the UK on the transformative potential of Chantarelle products and equipment. As the exclusive UK distributor for Chantarelle, Anna represents a premium brand renowned for its high-tech aesthetic cosmetology, blending the power of dermo-cosmetics, cosmeceuticals, and non-invasive laser technology. With 13 years of expertise working with Chantarelle’s skincare solutions, Anna has helped revolutionize the UK’s approach to regenerative beauty. Her influence has been instrumental in introducing cutting-edge, pain-free treatments that provide visible, long-lasting results, a true alternative to invasive medical procedures. Anna’s achievements were rightfully recognized during the 2024 awards season, where she earned first place as a Beautician in the UK and sixth place in the Salon/Clinic Category. These accolades reflect her commitment to excellence and the trust she has earned among clients and professionals alike. Chantarelle is more than a skincare brand, it’s a movement in high-tech aesthetic innovation. Designed for premium beauty salons, Med SPA clinics, and aesthetic medicine experts, Chantarelle’s product range includes over 20 advanced skincare lines including chemical peels and targeted treatment protocols, award-winning dermocosmetics and cosmeceuticals driven by clinical results, and four advanced cosmetic devices that combine Laser, LED, and Thermo-Modelling technology, delivering non-invasive, effective treatments without discomfort or downtime. The brand is setting new standards in regenerative cosmetology, offering beauty professionals the opportunity to integrate science-backed, medical-grade alternatives into their practice with ease and confidence. Through her work, Anna Wajs is not only elevating the Chantarelle name but also empowering a growing network of beauty therapists to adopt smarter, safer, and more advanced skincare solutions. As a 2025 SOS Beauty Awards Judge, her role extends beyond recognition, it is about mentorship, innovation, and inspiration. Her passion is contagious, her leadership undeniable, and her vision for the future of aesthetics crystal clear, to make non-invasive, high-performance skincare accessible and trusted in every corner of the UK. Follow Anna on Instagram @ania_wajs and join the wave of professionals transforming beauty with Chantarelle’s high-tech revolution. Let the future of skincare begin, with knowledge, care, and innovation at the heart of every treatment.

Cryptocurrencies, AI, and the Future of Conversational Business in the Middle East By Hafsa Qadeer In late 2024, the Middle East witnessed a remarkable rise in two related areas: cryptocurrencies and artificial intelligence (AI). These developments are shaping technology and transforming how businesses communicate with their customers. Across cities like Dubai, Riyadh, and Cairo, entrepreneurs, government officials, and technology experts are busy building new products that combine the power of AI with the promise of digital currencies. Many believe this combination will change the future of the Middle East’s commerce, customer service, and financial transactions. The relationship between cryptocurrencies and AI-driven conversational tools has become a popular topic. As we enter 2025, Middle Eastern consumers are more open to digital payments and online interactions than ever. According to a survey conducted by the Gulf Tech Institute in December 2024, nearly 65% of young adults in the Gulf Cooperation Council (GCC) countries said they had used at least one form of digital currency in the past year. At the same time, AI-powered chatbots have grown rapidly among businesses, with 40% of firms reporting they used AI to handle customer queries in the last quarter of 2024. This number is expected to grow even more in 2025. In this article, we will explore how cryptocurrencies are gaining acceptance in the Middle East, how AI shapes the future of business communication, and how these two trends might intersect. We will also look at examples from companies leading the way and offer expert insights on what lies ahead. The Rise of Cryptocurrencies in the Middle East People in the Middle East have been interested in blockchain technology and digital currencies like Bitcoin and Ethereum for several years. However, the real push for wide adoption began around 2021 and continued through 2022. Governments started to see the potential of blockchain for improving financial systems and attracting foreign investments. Banks and regional financial institutions started exploring ways to integrate digital currencies into their services, resulting in faster cross-border payments and new investment opportunities. In August 2024, Rain reported a 150% growth in trading volume compared to the same period in 2023. This expansion shows that more investors and regular users are turning to digital currencies in the region. Rain’s CEO, Abdullah Almoaiqel, shared in a televised interview, “Cryptocurrencies are no longer a niche. They are becoming a valuable part of many people’s financial strategies in the region. We are excited to see our platform grow as more users discover the convenience of digital assets.” By late 2024, the number of businesses accepting Bitcoin in major Middle Eastern cities had risen sharply. Recently, the Dubai Blockchain Center showed that around 1,000 retailers and online platforms in the UAE accept some form of cryptocurrency payment. Meanwhile, financial regulators in countries like Saudi Arabia, Bahrain, and the UAE began creating guidelines for initial coin offerings (ICOs) and security token offerings (STOs). These guidelines helped reduce uncertainty and encouraged legitimate players to enter the market. AI’s Emergence in Customer Engagement While cryptocurrencies streamline financial transactions, AI revolutionizes how businesses communicate with customers. Over the past few years, chatbots have evolved from simple automated text replies to advanced conversational systems capable of understanding language nuances. In 2024, several AI startups in the Middle East received significant funding, especially those focusing on natural language processing (NLP) and machine learning. According to a December 2024 report by the Middle East Tech Association (META), investment in AI-related startups has increased by 45% since 2023. Many startups develop products that help businesses automate customer service, sales, and marketing tasks. Retailers, banks, and telecom companies find these solutions especially useful because they enable 24/7 customer support, faster response times, and more personalized interactions. In October 2024, ChatArabia announced a partnership with a major Saudi bank to launch an Arabic-language AI chatbot. This chatbot can handle complex banking requests, help users open new accounts, and even provide personalized investment advice. Sarah Al-Farhan, ChatArabia’s CEO, explained, “Our goal is to make AI-driven conversations as natural and trustworthy as talking to a real bank representative. We believe that in a region where culture and language play significant roles, localized AI solutions are a must.” How Cryptocurrencies and AI Will Converge The next big question is how cryptocurrencies and AI will come together to shape the future of conversational business in the Middle East. One possibility is the creation of automated payment systems within AI-driven chatbots. Imagine conversing with a virtual assistant about travel bookings and, at the end of the chat, making the payment in cryptocurrency without leaving the chat window. This seamless user experience could become a reality sooner than we think. Noon, one of the largest e-commerce platforms in the Middle East, has been quietly testing an AI chatbot that allows customers to pay with cryptocurrency. In a pilot program that started in September 2024, selected users in the UAE could chat with Noon’s AI assistant, ask about products, and then pay in Bitcoin or stablecoins linked to local currencies. Initial results showed a 25% increase in customer satisfaction because users did not have to switch between different apps for chatting and paying. Noon’s Head of Digital Innovations, Rashid Omar, noted, “We believe integrating cryptocurrency payments with a friendly AI chatbot will lead to a more convenient shopping experience. It’s a small step, but the feedback so far is encouraging.” Government Support and Regulation One reason cryptocurrencies and AI are growing in the Middle East is the support from local governments. The UAE government launched the Emirates Blockchain Strategy to adopt blockchain technology across various sectors. This plan has encouraged public and private sectors to experiment with distributed ledgers for everything from supply chain management to tourism. Meanwhile, Saudi Arabia’s Vision 2030 emphasizes digital transformation, which includes adopting AI for smart city projects and automated services. Regarding AI, several countries in the region have been setting up research centers and labs focused on machine learning. These institutions, often in partnership with global tech giants, aim to

Mahra Al-Bahrainia Redefining Influence and Fashion in the Middle East By Peter Davis How a trailblazing influencer is transforming fashion, glamour, and digital marketing in the evolving Saudi market. The Middle Eastern market is undergoing a dramatic transformation, particularly in the realms of fashion, glamour, and digital influence. With the rise of social media and influencer-driven marketing, women like Mahra Al-Bahrainia are at the forefront of reshaping how brands engage with consumers. The Saudi market, in particular, has seen a surge in the demand for authenticity, luxury, and digital storytelling, making it an ideal space for influencers to thrive. Mahra Al-Bahrainia, a Bahraini actress, entrepreneur, and social media influencer, has successfully carved out a space for herself in this evolving industry. Since her rise to fame in 2013, she has captivated audiences through theater, television, and digital platforms. Her seamless blend of traditional values and modern aesthetics has made her a household name, particularly in Saudi Arabia, where influencer marketing is booming. Beyond her entertainment career, Mahra has built a strong personal brand that extends into business and lifestyle. Her ventures, including multiple brands and social initiatives, reflect her entrepreneurial acumen and ability to set new industry trends. Through her content, she showcases fashion, beauty, and luxury, bridging the gap between Western glamour and Middle Eastern elegance. Her presence on Instagram and Snapchat has enabled her to connect with millions, influencing purchasing decisions and setting new beauty standards. The Saudi Arabian market, which is experiencing rapid economic diversification, is placing significant emphasis on digital media and female empowerment. Women like Mahra are leading this change, breaking stereotypes and redefining success in the influencer and fashion space. Her ability to blend luxury with accessibility has set a new benchmark for aspiring influencers looking to make an impact in the region. Mahra’s influence goes beyond fashion and beauty; she is also an advocate for self-confidence, independence, and cultural appreciation. By sharing her personal experiences, she encourages young women to embrace their heritage while pursuing modern ambitions. This ability to merge cultural pride with contemporary trends has made her a role model for many aspiring influencers in the Middle East. As influencer marketing continues to dominate brand strategies, Mahra has successfully leveraged her platform to collaborate with top luxury brands, bridging the gap between high fashion and everyday consumers. Her collaborations reflect the Middle Eastern audience’s evolving preferences, shifting from traditional advertisements to engaging, relatable content that speaks to their lifestyles. Additionally, Mahra’s entrepreneurial mindset has led her to develop her own businesses, ensuring her brand extends beyond social media. By establishing successful ventures in fashion and beauty, she demonstrates that influencers can move beyond digital platforms and create sustainable brands that cater to the region’s growing demand for quality and exclusivity. As the Middle Eastern market continues to evolve, Mahra Al-Bahrainia remains a trailblazer in influencer marketing, fashion, and lifestyle. Her journey is a testament to the power of digital influence and the shifting perspectives on female leadership in business and media. By shaping trends and empowering women through her platform, she is not just a style icon but a key player in the region’s digital transformation. The future of influencer marketing in the Middle East is undoubtedly female, and Mahra is leading the way.

Women in QATAR Leadership, Empowerment, and Breaking Barriers By Marina Ezzat Alfred Under the relentless Qatari sun, where endless desert stretches meet the horizon, a quiet but powerful shift is underway. It’s a revolution driven by women, a quiet force shaping their nation’s destiny. For decades, Qatari women have steadily risen, becoming powerful figures in their country’s future.  Known for its conservative traditions and dependence on oil and gas, Qatar is experiencing a remarkable change. Women are challenging norms, taking on leadership positions, and fundamentally reshaping national identity. From the boardrooms to the political arena and the classrooms, Qatari women are making their presence felt across numerous fields, empowering themselves and inspiring future generations. A Changing Landscape For years, women in Qatar traditionally focused on family and home. But things changed dramatically, especially since the 1990s and Qatar’s booming economy.  That growth, largely thanks to oil and gas, also brought a huge push for modernization.  Amidst all this, the government and key figures realised just how crucial empowering women was – not just for society, but for Qatar’s intellectual, economic, and political future too. Then, in 1997, Qatar University opened up a whole new world of higher education for women, letting them pursue careers previously closed off to them.  It was a real turning point; a moment where women were actively encouraged to reach their full potential. Today?  Women in Qatar aren’t just part of the country’s success story – they’re leading the charge. Pioneers of Change Qatari women are making huge waves in the business world, completely reshaping the game with their fresh ideas and leadership. A big part of this change is Qatar’s National Vision 2030, which is all about a more diverse economy and developing its people. The country gets it –  unlocking women’s potential is key to making that vision a reality. Sheikha Hanadi bint Nasser Al Thani is one of the most prominent examples of this success.  She’s a hugely successful entrepreneur and investor, a real powerhouse in Qatari business. As the founder of Amwal, Qatar’s first private equity firm, she’s been a trailblazer, opening doors for women in finance and entrepreneurship. Amwal invests in real estate, retail, and tech – areas where women were previously pretty underrepresented. Sheikha Hanadi’s achievements show, loud and clear, that business leadership isn’t a man’s club. And Sheikha Hanadi isn’t alone.  Other inspiring women, like Noora Al Khater, a thriving social entrepreneur, and Mashael Al Naimi, a senior figure at Qatar Airways, are also major role models. These women aren’t just shaping Qatar’s business scene; they’re proving to younger generations that success in business doesn’t have a gender. What’s more, Qatari women are at the forefront of philanthropic efforts.  Groups like the Qatar Businesswomen Association are building networks for women to connect, brainstorm, and team up on projects that boost both business and social progress. Breaking Ground Historically, Qatari politics was a man’s world, but things are changing.  More women are stepping into leadership roles and political life, a shift clearly shown by the increasing number of women appointed to top government jobs. A significant moment came in 2003 with Her Excellency Sheikha Al-Misnad’s appointment as the first female university president in Qatar.  This wasn’t just a symbolic gesture; it genuinely altered perceptions of women’s place within the country’s power structures. Leading Qatar University, she wielded considerable influence, shaping national education policies and advocating for gender equality. Then, in 2017, Qatar underscored its commitment to gender equality by naming Dr. Hessa Al Jaber as Minister of Information and Communication Technology. She was a first—the first woman to hold that particular ministerial post in Qatar’s history. Her work in ICT has been vital in driving Qatar’s digital transformation, creating a more inclusive environment where women can flourish in the tech sector. What’s more, the 2019 Shura Council elections were a landmark event in Qatari politics; women were appointed to the council for the very first time.  It was a huge step forward for Qatar. This change shows a growing understanding of women’s vital role in the country’s future, ensuring their perspectives are central to decision-making. Shaping the Next Generation Education’s always been a crucial part of Qatar’s progress. The country’s dedication to top-notch education has really helped women build careers in universities, research, and so much more. Qatari women aren’t just doing incredibly well in their studies; they’re at the forefront of shaping the nation’s education system. At Qatar University, Education City, and other universities, you see women shining and inspiring future generations. Take Dr. Amal Al-Malki, for instance – she started Qatar University’s Women’s Studies Program, making sure important conversations about women’s rights, equality, and justice are part of the curriculum. By influencing educational policies and programs, these women are directly shaping young minds and giving future leaders the skills to succeed. What’s especially powerful about education in Qatar is that it’s available to everyone, men and women alike. The government’s commitment to equal access has created a generation of highly educated women ready to lead.  With more and more Qatari women graduating from universities, their impact across the economy and public life just keeps growing. Empowering Future Generations Qatar’s future is looking incredibly bright, and women are central to this amazing transformation. The country’s dedication to gender equality and empowering women is clear,  but there’s still progress to be made.  Qatari women have achieved so much in business, politics, and education, but  future success needs continued investment in programs boosting women’s leadership, mentoring, and access to top jobs. For young women growing up in Qatar now, the possibilities are endless. They have inspiring role models like Sheikha Moza bint Nasser, the hugely influential former first lady and champion of women’s rights, and Dr. Hessa Al Jaber, a truly groundbreaking minister. These women have broken through barriers, showing just how powerful persistence, vision, and resilience can be. Going forward, women will remain absolutely crucial in shaping Qatar’s destiny. The country’s leadership understands that empowering women isn’t just the

Transformative Vision of Saudi Arabia A New Era of Change and Opportunity By Marina Ezzat Alfred Saudi Arabia’s undergoing a massive shift, driven by its leaders’ bold vision. The Kingdom’s been on a remarkable path of change, reform, and new ideas these past few years. This transformation isn’t just reshaping its economy and society; it’s also firmly putting Saudi Arabia on the world map as a destination for tourists, a cultural center, and a prime investment spot. Let’s take a look at what Saudi Arabia’s accomplished, its future plans, and why it’s worth a visit for anyone interested in a modernizing nation. Decade of Transformation Back in 2016, Saudi Arabia unveiled its ambitious Vision 2030 – a sweeping plan to reshape its economy and lessen its reliance on oil.  The vision rests on three core pillars: a vibrant society, a thriving economy, and a nation driven by ambition.This blueprint has become the foundation for Saudi Arabia’s reform drive, sparking significant changes across many sectors. A major aim of Vision 2030 is to diversify the Kingdom’s economy.  Saudi Arabia has poured significant resources into non-oil sectors, including renewable energy, tech, tourism, entertainment, and finance.  Some key projects include NEOM, a colossal $500 billion smart city project blending sustainability, innovation, and cutting-edge technology; the Red Sea Project, a luxury tourism venture prioritizing ecological protection and sustainable tourism; and the Saudi Green Initiative, a substantial commitment to environmental sustainability featuring massive afforestation and renewable energy projects. Saudi Arabia’s been pushing forward with some pretty big social changes lately, aiming to give its people more freedom and build a more open society.  For women, it’s been a significant shift. They can now drive, travel independently, and are playing a much bigger role in the workforce – you see a real difference in the number of women working now.   Culturally, things are also changing dramatically. Cinemas are open, there are massive music festivals, and the country’s embracing all sorts of international events. Take the Riyadh Season, for instance – it draws millions every year with its amazing entertainment. Then there’s tourism.  They’ve launched a tourism authority, made it much simpler to get a visa, and really put themselves on the map as a global destination. E-visas and tourist visas have opened the doors for visitors to discover Saudi Arabia’s incredible history and heritage, including places like the UNESCO World Heritage sites of Al-Ula and Diriyah.  And with Formula 1 races, film festivals, and major sporting events cropping up all the time, there’s always something exciting happening. Building a Global Hub Saudi Arabia’s leadership isn’t exactly sitting still. They’ve got big plans, aiming to become a major player on the world stage – a global leader in innovation, culture, and sustainability, no less.  NEOM, that futuristic megacity, is really the heart of their vision. And The Line, a key part of NEOM, is a game-changer; a zero-carbon city, 170 kilometers long, a straight shot across the landscape. It’s meant to completely reinvent city living. To become a global cultural hub, they’re hosting major international art exhibitions and film festivals, expanding places like the King Abdulaziz Center for World Culture (Ithra), and drawing in big names in music and entertainment for massive events. Their climate change efforts are equally ambitious. They’re boosting renewable energy, aiming for net-zero carbon emissions by 2060, and planting a staggering 10 billion trees as part of their Saudi Green Initiative. Tourism’s a big part of the plan too; they’re shooting for 100 million visitors a year by 2030.  Projects like Amaala, Qiddiya, and the Al-Soudah Development are all geared towards offering visitors truly unique, world-class experiences. Visit Saudi Arabia Saudi Arabia’s quickly becoming a top travel spot, offering travelers something truly unique. It’s all about this:  The culture is incredibly rich, from the ancient Nabatean city of Madain Saleh to the historical heart of Diriyah – you get a real sense of their diverse past. Then there are the amazing modern projects, like The Line and NEOM,  showing off the country’s ambitious vision for the future. And for nature lovers?  The Red Sea coast is stunning,  the Empty Quarter desert is breathtaking, and the Asir Mountains are simply spectacular. Plus, with events like Riyadh Season and Jeddah Season, there’s always something exciting happening. Saudi Arabia’s incredible transformation is truly remarkable. Vision 2030, that ambitious plan, is building a diversified economy, a more inclusive society, and a sustainable future. For travelers, investors, or anyone fascinated by culture, Saudi Arabia offers something really special. It’s captivating, to say the least. The Kingdom’s ascent is undeniable; the whole world is taking notice, and it’s an opportunity worth exploring.

Sandra Mansour Weaving Dreams into Fashion By Tania Chehabeddine Sandra Mansour, the French-Lebanese fashion designer born in the breathtaking landscapes of Switzerland, is a woman of class and grace. Known for her extravagant red-carpet creations and exquisite bridal wear, Sandra has established herself as a storyteller through fashion. With a deep artistic sensibility, she crafts garments that are elegant, intricate, and timeless. Her designs have found a global audience, available in prestigious stores across the USA, UK, and France.  Recognized for her talent, she has been featured in Vogue multiple times, and in July 2020, she became the first Arab woman to collaborate with Swedish fashion giant H&M, launching her collection Fleur du Soleil. Her designs have since adorned iconic celebrities such as Gigi Hadid, Lady Gaga, Sarah Jessica Parker, and Anya Taylor-Joy. From Simple Beginnings to a World of Color Sandra’s journey into the world of fashion was not a single defining moment but rather a series of small, meaningful experiences. Growing up in Switzerland, she was surrounded by strong women who left a lasting impact on her. “Growing up, I was surrounded by strong, inspiring women, and I saw fashion as a way to celebrate femininity,” Sandra shares. “There wasn’t one defining moment, but rather a series of small moments,sketching endlessly, being fascinated by the craftsmanship behind garments, and realizing that this was my way of creating something meaningful.” Although she initially pursued a business degree, her love for painting led her to study Fine Arts, a decision that would later shape her approach to fashion design. Recognizing that fashion was an extension of her artistic expression, Sandra pursued a Master’s in Fashion Design at the prestigious Istituto Marangoni in Paris. To gain hands-on experience, she also interned with renowned Lebanese designer Elie Saab, refining her skills and immersing herself in the world of haute couture. “My journey into fashion started with a deep love for art and storytelling. I’ve always been drawn to the way fabrics, textures, and silhouettes can express emotions and narratives,” she explains. Sandra’s mission has always been to tell stories through her creations, ensuring that every piece is more than just a garment,it’s an experience. Over the years, she has balanced the interplay of creativity and business, a journey that has allowed her to evolve and leave a lasting impression in the fashion world. “The essence of my vision has remained the same,to create pieces that tell a story and make women feel beautiful. However, with time, I’ve become more pragmatic about the industry, understanding the balance between creativity and business. The goal has evolved to not only design but to build something lasting and meaningful.” A Love Letter to Beirut In 2010, Sandra took a leap of faith and launched her own label, Sandra Mansour, specializing in bridal and evening wear. Although born in Switzerland, she chose Beirut as the home for her first atelier, a decision that reflects her deep connection to Lebanon. “My heritage is deeply woven into my work,there’s the precision of Swiss craftsmanship, the romanticism of French aesthetics, and the richness of Lebanese storytelling and artisanal traditions. Beyond that, I’m inspired by nature, poetry, and historical references. There’s always an element of nostalgia in my designs, a bridge between past and present.” Lebanon’s resilience and beauty have become a significant source of inspiration for Sandra, influencing not only her designs but also her brand’s identity. The combination of Swiss precision, French romanticism, and Lebanese artistry has made her creations distinct in the world of fashion. A Woman for Women Empowering women through fashion has always been at the heart of Sandra Mansour’s philosophy. She believes in designing garments that make women feel confident, timeless, and effortlessly beautiful. “I want women to feel confident, timeless, and effortlessly beautiful. My designs are about embracing individuality, feeling empowered yet soft, strong yet delicate. It’s about wearing a piece that feels like an extension of yourself rather than a costume.” A fierce advocate for female empowerment, Sandra is dedicated to ensuring that her designs celebrate the essence of womanhood. Whether it’s a dreamy bridal gown or a bold red-carpet look, she crafts pieces that inspire confidence and self-expression. “I love the transition from an idea to a tangible piece,the moment a sketch turns into a garment. There’s something magical about seeing a dress come to life on a woman. My inspiration always leads the way, but I design for women who are both strong and delicate, who appreciate artistry and craftsmanship.” Threads of Insight A day in Sandra Mansour’s life begins with a moment of peace before transitioning into a whirlwind of creativity and productivity. “Every day is different, but it always starts with a moment of stillness,coffee, looking through my sketches, setting the tone for the day. Then, it’s a mix of fittings, fabric selections, meetings with my team, and a lot of problem-solving. The creative part is the most rewarding, but running a fashion house also means navigating logistics, production, and ensuring everything comes together seamlessly.” The fashion industry is not without its challenges, and Sandra has learned to navigate them with resilience and adaptability. “Fashion is a demanding industry, and building a brand requires resilience. From production challenges to financial hurdles, each difficulty has been a learning experience. I’ve learned to adapt, to trust my instincts, and most importantly, to surround myself with the right people. Staying true to my vision, while being open to evolution, has been key.” Reflecting on her journey, Sandra advises aspiring designers to trust the process and embrace each step of their evolution. “I’d tell my younger self to trust the process and not rush. Everything unfolds at its own pace. To aspiring designers, I’d say: be patient, be persistent, and never compromise on your vision. Fashion is not just about creating clothes; it’s about building a voice and a story. Stay true to what makes your work unique, and always keep learning.” A Story for the Future Sandra Mansour’s latest Autumn-Winter 2025-2026

ARABIAN FRONTRUNNER The Women Leading the way Pioneers of Change and Progress By Tania Chehabeddine Women across the Arab world have been making significant strides in various fields, breaking barriers and redefining the limits of possibility. From corporate leadership to sustainable fashion and environmental advocacy, these remarkable women are paving the way for future generations. Their journeys are not just personal triumphs but are emblematic of broader social changes, empowering other women to challenge conventions and carve out their own paths to success. This article highlights the inspiring stories of four such pioneers: Huda Al-Ghoson, Ghada Al Subaey, Leena Al Olaimy, and Wadha Al-Khateeb. History has shown that women leading movements can drive powerful societal transformations. Huda Al Ghoson  Saudi ArabiaHuda Al-Ghoson, a formidable leader and a champion of women’s empowerment, made history by becoming the first woman to hold a senior executive position at Saudi Aramco, the world’s fourth-largest oil company by revenue in 2024. With over three decades of experience, she serves as a role model for women across the Arab world, demonstrating the power of resilience and determination in male-dominated industries. Born and raised in Riyadh, Al-Ghoson credits much of her success to her family’s unwavering support, particularly her late mother, Shaha Deghaither, who instilled in her the values of perseverance and ambition. This strong maternal influence shaped her journey, allowing her to inspire the next generation of women to follow in her footsteps. When women leading unite, they create unstoppable networks of support and progress. After earning a Bachelor of Arts degree from King Saud University in 1980, she joined Aramco in 1981, eager to develop her career. By 1986, she had obtained an MBA from the American University in Washington, further enhancing her leadership credentials through executive training from esteemed institutions. In 2009, after years of dedication and overcoming societal barriers, she achieved what many had deemed impossible—securing a senior leadership position as a woman in Saudi Arabia. Recognised for her talent and self-determination, Al-Ghoson has received numerous accolades, including a fourth-place ranking on Forbes’ “200 Most Powerful Arab Women – 2014: Executive Management” list.  Despite working in a male-dominated sector, her commitment to advancing women’s opportunities remains steadfast, as she continues to use her story to encourage perseverance, much as her mother once did for her. Women leading in STEM fields are breaking barriers and inspiring future generations. The documentary showcased stories of women leading innovation in technology and science. Ghada Al Subaey  Qatar After a brief four-month stint as an accountant, Ghada Al Subaey quickly realised that the traditional office environment was not for her. Instead, she longed for the creativity and storytelling found in fashion, drawing inspiration from her childhood memories spent with her mother. Determined to pursue her passion, she joined forces with her sisters, Hend and Maha Al Subaey, to establish a fashion brand rooted in their Qatari heritage. In 2015, they launched 1309 Studios, named after their mother’s birthdate as a tribute to the inspiration she provided. After three years, her sisters decided to move on, leaving Ghada as the sole founder and Creative Director. Al Subaey’s vision extends beyond aesthetics; she seeks to redefine perceptions of the abaya, elevating it to a globally respected garment akin to the kimono. She is also deeply committed to empowering women, creating a safe space for them to thrive and support one another. Sustainability is a core principle of 1309 Studios. The brand utilises 70% vegan fabrics, including vegan linen and silk, and employs biodegradable, recyclable, and eco-friendly packaging. From entrepreneurship to activism, women leading the way are reshaping industries. In 2022, she launched The Cutting Studio, Qatar’s first fashion education initiative, dedicated to nurturing aspiring designers. Her designs have been embraced by celebrities such as actress Yasmine Sabri and influencer Huda Kattan, cementing her status on the international stage. From the monotonous world of accounting to the dynamic realm of fashion, Ghada Al Subaey continues to make waves, blending tradition with innovation to create a lasting impact. Leena Al Olaimy   Bahrain Leena Al Olaimy is a visionary advocate for social change and environmental sustainability. Passionate about achieving peace through non-violent means, she has dedicated her career to tackling pressing social and ecological challenges. In 2010, she co-founded 3BL Associates, an award-winning consultancy advising governments, corporations, and NGOs on sustainable and economically viable strategies. She also co-founded Public-Planet Partnerships, which strengthens human-nature connections, and Diversity On Board, which promotes the inclusion of accomplished Arab and North African women in leadership roles. In January 2022, Al Olaimy launched Symbaiosys, a pioneering initiative that secured the ‘Top Idea Stage Startup’ award at the Entrepreneurship World Cup before even officially opening. The company encourages businesses to invest in environmental conservation while demonstrating the financial benefits of doing so. Policies supporting women leading in politics are essential for true gender equality. Her contributions have earned her international recognition, including being named a Wall Street Journal “Woman of Note” and a Dalai Lama Fellow. She has delivered over 250 talks worldwide and authored the widely acclaimed book Compassionate Counterterrorism: The Power of Inclusion in Fighting Fundamentalism, which challenges misconceptions about Islam and explores alternative solutions to counter-terrorism. Al Olaimy’s relentless pursuit of positive change continues to influence policy, corporate responsibility, and social progress, solidifying her role as a thought leader in sustainability and human rights. Wadha Al Khateeb  Kuwait With over 30 years of experience in the oil and gas sector, Wadha Al-Khateeb has played a crucial role in Kuwait’s industrial development. As the former Deputy CEO of Mina Abdullah Refinery, she proved her leadership capabilities before being appointed CEO of Kuwait National Petroleum Company (KNPC) in November 2022, overseeing more than 6,000 employees. Under her guidance, KNPC achieved a significant milestone in 2023 with its first export of 95-octane automotive fuel to European markets. She also serves as acting CEO of Kuwait Integrated Petroleum Industries Company (KIPIC). Al-Khateeb has been a driving force for environmental progress, leading the registration of Kuwait’s first “Flare Gas Recovery Unit” with the United Nations Framework

Revolutionizing Modest Fashion the Story of SOFIA D COLLECTION By Diana Brown The abaya and kaftan have long been integral to fashion in the UAE, traditionally influenced by South Asian styles or adorned with heavy embellishments. However, the landscape of modest fashion has been undergoing a transformation, led by designers who infuse modernity into tradition. Among these innovators is Sofia, the visionary behind Sofia D Collection, a brand redefining abayas with a contemporary and fashion-forward approach. A lifelong lover of abayas, Sofia’s journey into the fashion world began with a simple idea: to create elegant, modern designs that blended Western fashion elements with the modest aesthetic. Her designs first gained widespread attention when Joelle, the renowned beauty expert and television personality, wore one of her abaya dresses on her MBC show. At a time when social media had yet to dominate fashion exposure, the impact of this moment was profound. Viewers flooded Joelle with inquiries about the abaya dress, marking a pivotal moment for Sofia and confirming that her designs resonated deeply with Arab women, particularly Emiratis. This recognition fueled Sofia’s determination to establish her own brand, one that prioritizes class, comfort, and uniqueness. Inspired by a fusion of European fashion trends and cultural heritage, her designs incorporate the elegance, structure, and innovation of Western couture while preserving the intricate craftsmanship of traditional textiles. Every piece tells a story, balancing contemporary aesthetics with a deep-rooted appreciation for cultural identity. Sofia believes that the key to success in fashion lies in staying true to one’s vision while embracing continuous learning. Fashion is ever-evolving, but a distinct creative voice sets a designer apart. Mastery of fabrics, a keen eye for detail, and an unwavering dedication to refining one’s craft are essential elements of a successful brand.  She encourages young designers to draw inspiration from history, culture, and art while crafting something uniquely their own. Above all, she emphasizes patience and persistence—reminding aspiring creators that success is a journey built on passion and dedication. Describing her collection in three words—trendy, comfortable, and uniquely special—Sofia envisions an exciting future for her brand. She plans to expand her collection, experimenting with new fabrics and silhouettes that push the boundaries of abaya fashion while maintaining the elegance and modesty at its core. International expansion is also on the horizon, with the goal of reaching a global audience that appreciates fashion-forward designs rooted in cultural heritage. Through Sofia D Collection, she aims to redefine abaya fashion, merging tradition with modern sophistication in a way that feels fresh, inclusive, and effortlessly chic. Her journey is a testament to the power of innovation, proving that modest fashion can be both timeless and trendsetting.

SALLYHA DIN Merging Luxury Fashion with the Thrill of Motorcycling By Wajiha Naaz Sallyha Din’s journey is a unique blend of luxury fashion and motorcycling, two seemingly distinct worlds that she has seamlessly merged. Growing up with a love for both fashion and sports, she never saw them as separate passions. Instead, she embraced them together, feeling most herself when riding her bike while looking and feeling beautiful. For her, fashion and motorcycling are not just interests but integral parts of her identity. Motorcycling became a transformative force in her life. During a particularly challenging period, she decided to break free from limiting beliefs by pursuing one of her wildest dreams—riding a motorcycle. This decision changed everything. Once she took the leap, she never looked back. The experience made her more confident and self-reliant, teaching her the value of solitude and self-trust. Over time, she evolved into the person she always aspired to be, both on and off the bike. Her love for beauty led her to develop the concept of ‘Helmet Proof Beauty.’ This approach focuses on long-wear, budge-proof makeup for women who want to maintain their look without constant touch-ups. With a background in modeling and makeup artistry, she honed her skills to create beauty routines that last through long rides, press trips, and various climates.  Applying makeup is not just a routine for her; it’s a form of meditation that helps her embrace herself while also protecting her skin from environmental pollutants. More importantly, she hopes to inspire women to care for themselves, regardless of whether they wear makeup or not. Finding the perfect balance between safety and style as a motorcyclist was initially a challenge, especially given the lack of fashionable protective gear for women. However, with time and research, she discovered options like under-clothing armor, which allows her to maintain her style while staying protected. Owning a diverse collection of biker jackets also gives her the versatility to switch up her looks while ensuring safety on the road. Luxury beauty is an essential part of her content, and she spares no expense when it comes to selecting products that meet her ‘helmet-proof’ standards. With skincare being a priority, she carefully considers ingredients to ensure her makeup not only looks great but also benefits her skin. Throughout her career, collaborations have played a significant role in shaping her journey. Working with brands like Triumph, Royal Enfield, and Harley Davidson has taken her on incredible adventures, expanding her riding skills and introducing her to lifelong friendships. As an ambassador for Dainese London, she takes pride in representing brands that align with her passion for motorcycling.  In the beauty world, collaborations with Tatcha, Space NK, Harrods, and Memo Paris have been particularly meaningful, as she values authenticity and only supports brands she truly believes in. The recognition she receives from these collaborations reinforces her mission to create impactful content that resonates with her audience. Being a woman in the motorcycling community comes with unique challenges, particularly when also embracing fashion and beauty. She often faces skepticism and is underestimated, but she combats imposter syndrome by continuously improving her skills and pushing herself beyond her comfort zone. Her dedication to mastering different riding styles and techniques has helped her establish credibility in the biking world. Encouraging others to blend their passions, she advises individuals to start creating without overthinking. Authenticity is key, and developing a unique identity in content creation takes time. Rather than seeking immediate validation, she believes in building a genuine community by consistently sharing what truly resonates. Looking ahead, she envisions expanding ‘Helmet Proof Beauty’ through collaborations, possibly curating a biker girl edit with brands. She also hopes to revive her podcast, ‘Ride of Your Life,’ which aligns with her mission to empower women who actively embrace life. Reflecting on her journey, the most rewarding aspect has been the ability to be her authentic self while connecting with like-minded individuals. Each day brings her closer to the person she has always dreamed of becoming, and that sense of fulfillment is what fuels her passion.

A Future Without LimitsQatar Vision 2030 and the Pursuit of Sustainable Prosperity By Amna Kanwal Across the sparkling sands of the Arabian Penainsul, Qatar stands as a nation driven by determination and ambition. Known for its wealth, culture, and modernity, the country has boldly charted a course for the future with an initiative to transform its society, economy, and environment. This forward-thinking commitment to progress encapsulates Qatar’s Vision 2030, a pioneering blueprint for sustainable growth and innovation. Launched in 2008 under the visionary leadership of then-Heir Apparent His Highness Sheikh Tamim bin Hamad Al Thani, Qatar National Vision 2030 is more than just a strategic plan. It promises to create a resilient, diversified, and knowledge-based economy with sustainability. By seamlessly integrating economic diversification, social development, environmental stewardship, and human resource investment, this vision signifies a bold step toward shaping a brighter, long-term future for not just Qatar but the world. Qatar’s economy has historically relied heavily on its vast reserves of natural gas and petroleum. While this wealth has propelled the nation into global prominence and allowed significant modernization, Qatar recognizes the need to reduce dependence on non-renewable energy sources. Vision 2030 aims to address this challenge by diversifying its economy to foster industries less reliant on fossil fuels, paving the way for a sustainable and prosperous post-oil era. This goal isn’t just about economics; it acknowledges the pressing global conversation around sustainability. Qatar has thus placed itself at the intersection of addressing planetary concerns, driving technological advancement, and fostering social progress. The Four Pillars of Qatar Vision 2030 Human Development: Empowering the Nation’s Greatest Asset Qatar significantly emphasizes human development because its people are its most valuable resource. This involves establishing a world-class educational system that equips citizens to achieve their aspirations and meet society’s needs. Educational curricula and training programs are tailored to respond to the current and future demands of the labor market, ensuring that individuals are prepared for a rapidly changing world. By focusing on science, technology, engineering, and mathematics (STEM) education and fostering critical thinking and problem-solving skills, Qatar ensures that its citizens are at the forefront of innovation and progress. Additionally, accessible educational programs for lifelong learning are prioritized, offering opportunities for professional development and personal growth to all citizens and residents. This aligns with Qatar’s commitment to building a knowledge-driven economy that values creativity and innovation at every stage of life. In healthcare, Qatar strives for a world-class system that caters to the diverse needs of its population. Preventive healthcare is a key focus, with widespread awareness campaigns targeting issues such as healthy lifestyles, mental well-being, and early detection of diseases. Integrating advanced technologies, such as telemedicine and electronic health records, ensures improved efficiency and access across the healthcare system. High-quality research, spearheaded by institutions like the Qatar Biomedical Research Institute, accelerates medical breakthroughs to address regional and global health challenges. This commitment ensures that all residents benefit from enhanced physical and mental healthcare services, fostering a healthier, more vibrant society. Social Development: Fostering a Cohesive and Just Society Qatar’s Vision 2030 envisions a just and caring society with high moral and ethical standards. At the heart of this goal is the promotion of strong family structures, which serve as the foundation of society. National initiatives encourage families to maintain moral, cultural, and religious values, providing children with a nurturing environment that instills respect, tolerance, and responsibility.  Efforts are also focused on developing comprehensive social protection systems to ensure that every member of society has access to basic needs, civil rights, and economic opportunities. These systems aim to safeguard the dignity and well-being of individuals, particularly the most vulnerable, by offering financial stability and support services. Civil society organizations and public institutions play an instrumental role in preserving Qatar’s national identity while promoting openness to other cultures. Qatar fosters dialogue and mutual understanding with global communities through arts, literature, and cultural events. A key aspect of social development is women’s empowerment, enabling them to thrive in political, social, and economic spheres.  Programs are in place to provide women with education, employment opportunities, and leadership development initiatives. By ensuring that women have equal access to resources and decision-making roles, Qatar taps into the full potential of its population to create a genuinely inclusive and vibrant society. This inclusive outlook positions Qatar as a progressive nation that values diversity and social cohesion. Economic Development: Diversifying for a Sustainable Future While Qatar has thrived as one of the largest natural gas exporters, QNV 2030 underscores the necessity of a diversified economy that can sustain growth for future generations. To achieve this, Qatar supports strategic investments in industries beyond hydrocarbons, such as information technology, renewable energy, tourism, and creative industries.  This forward-thinking approach is matched by government policies that stimulate innovation and entrepreneurship, mainly through significant funding and resource allocation to small- and medium-sized enterprises (SMEs). These businesses are the backbone of the private sector and contribute to a more robust, competitive economy. Infrastructure development lies at the core of Qatar’s diversification efforts. Iconic projects like Lusail City and Msheireb Downtown Doha integrate cutting-edge technology with sustainability principles, creating smart cities that serve as global business hubs. Additionally, Qatar’s ambitious transportation network, which encompasses the Doha Metro, Hamad Port, and the expanded Hamad International Airport, enhances the country’s role as a logistical and trade hub connecting the East and West.  Strategic partnerships and foreign investments further strengthen domestic industries, ensuring a resilient economy capable of adapting to global trends. By nurturing a knowledge-based economy and promoting sustainable practices, Qatar paves the way for long-term economic prosperity. Environmental Development: Stewardship for Future Generations Environmental development is central to Qatar’s Vision 2030, reflecting the nation’s dedication to preserving natural resources for future generations. One of the primary goals is to promote sustainable resource consumption, mainly by reducing the carbon footprint through cleaner energy solutions.  Renewable energy, like solar and wind, is rapidly being integrated into the national grid, supporting efforts to transition away from fossil fuels. Nationwide programs,

Btoul Allou The Astonishing Entrepreneur Redefining Poise In The World Of Nutrition & Fashion By Diya Vora Magnav Holds an Exclusive Conversation With Btoul Allou, A Pioneering Figure Merging Nutrtion & Style In a world where nutrition and fashion seem like distant realms, Btoul Allou stands as a bold innovator, seamlessly intertwining the two to redefine both industries. As a visionary entrepreneur, she is proving that confidence stems not only from what you wear but also from how you nourish yourself. With an entrepreneurial spirit, high-profile collaborations, and a magnetic presence, Btoul is rapidly emerging as a transformative force in the Arab world and beyond. From Dietetics to Fashion: A Natural Fusion Balancing two seemingly distinct careers might sound overwhelming, but for Btoul, the connection between nutrition and fashion is undeniable. “Honestly, they’re not as different as people think! I’ve loved fashion since I was little. My grandmother used to design a dress for me every month, and my mom always styled me. That made me see clothing as a way to express confidence. And that’s exactly what good nutrition does, too—it makes you feel great from the inside out.” For Btoul, true nutrition extends beyond diet plans and exercise routines. It’s about embracing a lifestyle that celebrates individuality, self-care, and personal expression. By merging her expertise in dietetics with her passion for fashion, she has created a revolutionary approach that empowers people to feel and look their best. The Entrepreneurial Mindset – Building A Brand Beyond Trends Btoul’s career is anything but conventional. Instead of following the well-trodden path of a dietitian, she envisioned something bigger something that blends nutrition with self-expression. “I think entrepreneurship is about seeing gaps and filling them in a way that makes life easier or better for people. That’s exactly what I try to do with my brand.” Through strategic collaborations with renowned Arab publications such as Ad-Diyar and Al-Nahar, and partnerships with leading international brands, she has elevated her expertise to a global stage. Herself as a brand is not just about aesthetics; it’s about innovation, self-confidence, and making well-being both accessible and aspirational. Fashion and Nutrition – An Empowering Combination To Btoul, fashion is more than just fabric and trends it’s a form of self-empowerment. “Think about it—when you feel good in your body, you naturally want to express that in the way you dress. And vice versa! If you’re wearing something you love, you instantly feel more confident, no matter what the number on the scale says.” Her approach isn’t about fleeting trends or societal pressures. It’s about celebrating individuality and helping people build confidence through both personalized nutrition and a refined sense of style. Her philosophy turns self-care into an exciting journey rather than an intimidating challenge. Leadership and Growth – Paving the Way for Future Entrepreneurs Btoul’s leadership style is deeply influenced by collaboration, mentorship, and a relentless pursuit of growth. “I’ve worked in major hospitals in Lebanon and Syria, and that’s really shaped how I lead. I’ve seen firsthand that the best results come from working as a team. Over the years, I’ve learned to trust my instincts more and take bigger risks. That’s how you grow.” She envisions a future where her brand expands across the Middle East, seamlessly merging nutrition, confidence, and style. Beyond business success, her goal is to nurture the next generation of women who dream of combining their passions into fulfilling careers. Breaking Barriers – Overcoming Challenges in the Industry Despite her growing influence, Btoul’s journey has not been without obstacles. Convincing people that fashion and nutrition belong together was no easy feat. “Honestly, convincing people that nutrition and fashion belong together was tough. The nutrition industry tends to be super focused on numbers, and the fashion industry can sometimes feel exclusive. It took a while for people to understand that what I do isn’t about vanity—it’s about feeling amazing in your own skin.” However, the results spoke louder than words. Through countless success stories and visible transformations, she has shattered misconceptions, proving that confidence and well-being are deeply interconnected. Staying Ahead: Innovation and the Future of Nutrition Staying at the forefront of two rapidly evolving industries requires constant learning, adaptability, and a keen eye on the future. “Whether it’s attending workshops, getting new certifications, or just staying active on social media, I make sure I know what’s happening in both industries. Social media is amazing for that—you get real-time feedback from people about what they need and what’s missing.” Looking ahead, she believes AI will be a game-changer in both nutrition and personal styling. “Imagine having AI-driven meal plans and personal styling recommendations based on your body type, lifestyle, and health needs. I think the future of nutrition is going to be hyper-personalized, and AI will play a huge role in that.” Empowering Women – A Legacy of Confidence and Success Btoul’s journey serves as a beacon of inspiration for women who dare to dream beyond conventional paths. “If there’s one thing I want women to take from my journey, it’s that you don’t have to choose between your passions. You can build something unique and meaningful—even if people don’t ‘get it’ at first.” When asked how she would like to be remembered among the world’s top women leaders, her response is both simple and profound. “I’d want to be remembered for helping people feel their best, inside and out. I want to make nutrition approachable, not intimidating. Most importantly, I want to empower women to take up space, break rules, and create their own success stories.” Btoul Allou is not just shaping bodies—she’s shaping confidence. As she continues to redefine industry norms and inspire women across the Arab world and beyond, her influence is destined to leave a lasting legacy. The Future Is BTOUL ALLOU Btoul Allou isn’t just changing the game—she’s creating her own. With her unstoppable energy, fearless mindset, and game-changing vision, she’s on her way to becoming a household name, not just in the Arab world, but

Dr Rola Al Shahadat A Visionary in Aesthetic Dermatology By Michelle Clark Dr. Rola Al Shahadat, a distinguished dermatologist with over 13 years of experience, has made a significant mark in the field of dermatology and non-surgical aesthetics across Ukraine and the UAE. As the founder of Charisma Clinics Group, which now boasts three branches in Dubai and Abu Dhabi, she has revolutionized the aesthetics industry by bringing cutting-edge treatments and advanced anti-aging techniques to the Middle East. Her passion for beauty, combined with her medical expertise, has positioned her as a leading figure in aesthetic dermatology. Coming from a family with a strong medical background, Dr. Rola always knew she was destined to be a doctor. However, it wasn’t until she completed her general medicine studies that she realized her deep interest in dermatology and aesthetics. She was fascinated by how aesthetic treatments could transform a person’s self-confidence and overall psychological well-being. As a woman, she felt an intrinsic connection to the idea of helping others find their unique beauty and charisma in a way that is both natural and refined.  This desire led her to specialize in aesthetic dermatology, blending medical science with artistry to create remarkable results for her patients. When Dr. Rola founded Charisma Clinics Group, her vision was clear—to introduce high-quality, science-backed aesthetic treatments to the GCC region. Having worked in Europe, she recognized a growing demand for modern aesthetic and anti-aging procedures in the Middle East.  She wanted to ensure that these treatments were accessible and performed to the highest standards, with a focus on both safety and artistry. Over the years, her clinics have set a benchmark in the region by offering a comprehensive patient experience, where innovation, expertise, and patient care go hand in hand. Charisma Clinics Group has become a trusted name, attracting clients from across the UAE and beyond. One of Dr. Rola’s significant achievements is being the only official trainer of Russian filler techniques in the GCC. These techniques, particularly for lip fillers, are widely misunderstood. Contrary to popular belief, Russian lip techniques are not about excessive volume but about precise shaping and contouring that enhance natural beauty. This method ensures the most feminine, well-defined lips without migration or complications when performed correctly.  Dr. Rola’s expertise in full-face filler techniques also focuses on non-surgical lifting and subtle contouring, allowing patients to achieve natural results that complement their facial structure. Her holistic approach integrates both medical knowledge and an artistic eye, ensuring balance and harmony in every procedure.  Her work extends beyond traditional treatments, emphasizing a comprehensive philosophy of aging gracefully. Dr. Rola firmly believes that beauty starts from within and that relying solely on fillers and Botox is not the answer to anti-aging. Instead, she promotes a holistic approach that includes IV drips, ozone therapy, laser treatments, and medical-grade skincare to ensure that patients achieve their best skin health before resorting to injectables.  Her philosophy is built on prevention rather than correction, meaning that patients are encouraged to take proactive steps to maintain their youthfulness. Natural enhancement, personalized treatment plans, and a focus on overall well-being are the core principles that guide Charisma Clinics’ anti-aging department. Dubai is known for its high beauty standards, and the aesthetic industry in the UAE is constantly evolving. According to Dr. Rola, while traditional aesthetic treatments like fillers and Botox remain popular, the future of aesthetics lies in regenerative medicine, skin health optimization, and personalized treatments. People are shifting from artificial enhancements to natural-looking results that enhance their existing beauty rather than altering it.  Moreover, the UAE’s beauty scene is becoming more luxurious and experience-driven, where patients seek exclusive, high-quality treatments tailored to their individual needs. This shift in perspective has made advanced anti-aging and skin treatments more in demand than ever before. A major innovation that has recently gained popularity is the ‘Dubai Injection,’ a technique pioneered by Dr. Rola and her team at Charisma Clinics Group. Unlike conventional injectables, the Dubai Injection is a revolutionary blend of scientifically proven products designed to enhance skin texture, luminosity, and hydration while providing soft contouring and lifting effects. The treatment has garnered attention for its long-lasting benefits, particularly in improving skin quality and under-eye concerns.  Featuring PDRN salmon DNA, collagen stimulators, and a unique formulation developed by Charisma’s medical team, the Dubai Injection stands out as a game-changer in the aesthetics industry. Celebrities and influencers who have tried the treatment have praised its transformative results, further propelling its popularity. As a Teoxane Regional Key Opinion Leader (KOL) and an official trainer, Dr. Rola is deeply committed to educating and mentoring aspiring dermatologists and aesthetic practitioners. Her advice to those looking to excel in this industry is simple—prioritize patient trust and ethical practice above all.  A successful aesthetic practitioner is one who constantly evolves, stays informed about the latest scientific advancements, and places patient well-being at the core of their practice. By focusing on delivering exceptional results and maintaining high standards, practitioners can build a reputation of trust and expertise, ultimately leading to long-term success. Beyond her professional achievements, Dr. Rola has found a second home in Dubai, a city that embodies ambition, opportunity, and innovation. She credits Dubai for fueling her drive and inspiring her to push boundaries in her field. The city’s dynamic energy and diverse community have allowed her to connect with people from all walks of life, fostering an environment of creativity and excellence. For Dr. Rola, Dubai is not just a place of work but a city that has helped shape her personal and professional growth. With her expertise, dedication, and pioneering contributions to the field of aesthetic dermatology, Dr. Rola Al Shahadat continues to be a trailblazer in the industry. Her mission to redefine beauty standards, promote holistic well-being, and empower individuals to embrace their uniqueness has cemented her legacy as one of the most influential figures in aesthetics today. As Charisma Clinics Group continues to expand and innovate, Dr. Rola remains committed to delivering world-class treatments and shaping the

Redefining Emirati EleganceMahra Al Madani An Exclusive Interview With The Founder Of Khariz By Peter Davis In the heart of the UAE’s evolving fashion landscape, KHARIZ stands as a beacon of elegance, innovation, and cultural pride. Founded in 2022 by the ambitious Emirati entrepreneur Mahra Al Madani, KHARIZ seamlessly blends tradition with contemporary aesthetics, redefining the abaya for the modern woman. What began as a passion project while pursuing studies in Innovation and Entrepreneurship Management has now evolved into a brand synonymous with premium quality, bold designs, and exceptional craftsmanship. Rooted in Emirati heritage, KHARIZ honours the timeless elegance of the abaya while infusing it with modern elements that resonate with today’s fashion-forward audience. Classic silhouettes meet distinctive patterns and premium fabrics, ensuring that each piece reflects both tradition and innovation. This commitment to authenticity and creativity has set KHARIZ apart in a competitive market. Pursuing a Master’s in Leadership and Management has played a vital role in shaping Mahra Al Madani’s entrepreneurial journey, equipping her with the skills to lead strategically and innovate with purpose. The ability to balance academia and business has strengthened her resilience, allowing her to navigate challenges while steering KHARIZ toward continued growth. At the core of KHARIZ’s success is an unwavering dedication to quality. Unlike the common disappointment of online shopping, where products often fall short of expectations, KHARIZ prioritises excellence in every detail—from the selection of premium fabrics to impeccable stitching and intricate embellishments. Each order is carefully curated, ensuring that customers receive an abaya that exceeds expectations in both craftsmanship and presentation. Social media, particularly Instagram, has been instrumental in KHARIZ’s growth, providing a platform to showcase the brand’s designs and craftsmanship. This direct engagement with customers has helped build a loyal community that appreciates the brand’s meticulous attention to detail and commitment to excellence. As of February 2025, the KHARIZ Instagram page boasts over 1,060 followers and features 165 posts, highlighting the brand’s active presence and customer engagement. Customers can place orders directly through Instagram, with an estimated delivery time of 5 to 10 working days.  Like any entrepreneurial journey, challenges have been part of KHARIZ’s evolution. Establishing credibility in a competitive industry and managing an online business required a steadfast focus on quality and customer satisfaction. By leveraging a strong foundation in business strategy and continuously adapting to industry trends, Mahra Al Madani has navigated these challenges successfully, carving a niche in the fashion world. Sustainability and ethical fashion are also at the heart of KHARIZ’s philosophy. The brand prioritises responsibly sourced fabrics, minimises waste through mindful production, and ensures fair treatment of workers. This dedication to ethical fashion aligns with the growing global demand for sustainability, reinforcing KHARIZ’s commitment to creating a lasting impact beyond aesthetics. Looking ahead, KHARIZ is set to expand beyond the abaya market. The introduction of KHARIZ perfumes, followed by a launch of oud in early March, marks an exciting new chapter. With a signature fragrance, L’hiver Dubai, the brand aims to offer a complete sensory experience, maintaining the high standards that customers have come to expect. International expansion is also on the horizon, further solidifying KHARIZ as a global luxury brand. For aspiring Emirati women looking to enter the fashion industry, Mahra Al Madani offers words of encouragement: believe in your potential, take bold yet calculated risks, and embrace challenges as stepping stones to success. Passion, resilience, and self-confidence pave the way for remarkable achievements, inspiring others along the journey. Emirati heritage remains at the heart of KHARIZ, shaping each design with a blend of cultural elegance and modern sophistication. The brand is not just about preserving tradition—it is about celebrating and evolving it. As KHARIZ continues to grow, it stands as a testament to the strength, creativity, and vision of Emirati women, redefining fashion while staying true to its roots.

The Luxury IconLara Tabet The Powerhouse Of Business, & Influence In Dubai By Jane Stevens A Visionary Entrepreneur and master networker, Lara Tabet has redefined the luxury and business landscape in Dubai, forging powerful connections and elevating brands on a global scale. As someone deeply embedded in Dubai’s luxury and business scene, Lara Tabet describes the city’s unique appeal for entrepreneurs and high-net-worth individuals. The luxury industry is growing tremendously in the region, evident from the fabulous real estate developments, high-end shopping malls, and global brands aggressively advertising. Fashion shows and high-end events sponsored by major brands showcase Dubai’s evolving market. Compared to ten years ago, Dubai now competes globally with established markets like Hong Kong, Singapore, London, New York, Milan, and Paris. The luxury goods market in Dubai is among the largest in the world, attracting a global customer base. People travel from all over to shop at Dubai Mall and other retail destinations, with millions visiting each month. Dubai’s multicultural environment has significantly influenced Lara’s work as a TV presenter, influencer, and brand ambassador. She believes few cities in the world are truly global, with New York and Miami being notable examples. While London remains the most international city, Dubai is surpassing other major cities like Paris, Milan, Singapore, and Hong Kong. More than 225 nationalities live in harmony in Dubai, creating a unique and amazing culture. While some may consider Dubai a bubble, Lara embraces it as the best bubble, one she wouldn’t trade for anywhere else. Navigating authenticity in the luxury industry, especially in a city where opulence is key, is essential for Lara. She believes true luxury cannot be faked. Experienced individuals in the luxury space can instantly recognize authenticity. While one doesn’t need to wear million-dollar jewelry to be authentic, having personal style, taste, and fashion sense is crucial to standing out genuinely. The UAE has become a prime destination for multi-millionaires and billionaires, but their reasons for relocating extend beyond tax benefits. Lara emphasizes that each individual has personal reasons for choosing Dubai, all equally valid. Dubai is an open, welcoming, and safe city, providing a home to those who respect its laws and culture. With the UAE focusing on innovation, sustainability, and economic diversification, Dubai’s economy is set to flourish over the next decade. Lara highlights how Dubai has become a global destination for tourism, leisure, retail, entertainment, exhibitions, travel, logistics, and financial services. Dubai’s leadership remains proactive, ensuring the city stays ahead of global trends. Its success is no coincidence but the result of strategic planning and visionary leadership. Lara’s long-term goals remain rooted in media, an industry she deeply loves. However, she acknowledges the shift from traditional television to social media as a dominant platform. She plans to explore and develop in this space while also venturing into emerging fields such as bio-hacking, longevity, and blockchain. As an official spokesperson for the Arab Fashion Council, Lara sees fashion as both a reflection of and a vehicle for social change. Fashion in the Middle East will continue to evolve in tandem with the region’s growth, making it an exciting space to watch. Philanthropy is an integral part of Lara’s life, particularly her work supporting children’s health. This cause is close to her heart, and she hopes to expand her impact in meaningful ways. As a successful public figure, Lara understands the importance of inspiring the next generation of female leaders. She believes the best way to inspire others is to remain true to oneself and share personal stories. Women supporting and uplifting each other is crucial in breaking barriers, both legal and cultural. Progress continues, and she remains optimistic about the changes taking place. Looking ahead, Lara wants to be remembered not just as a luxury influencer or TV presenter but for her values and the impact she has on others. She prioritizes her roles as a mother and spouse above all else, followed by being a friend and a businessperson. She believes people should not be defined by their careers but by the values they uphold and the influence they have on the world and those around them.

NADIMA ADIB Redefining Beauty with Nado Salon By Diana Brown Nadima Adib, the visionary founder of Nado Salon, has always been deeply passionate about beauty and hair care. With an unwavering commitment to enhancing natural beauty through innovative solutions, she has established a salon that stands out in Sharjah. Renowned for its meticulous attention to detail, Nado Salon offers a truly bespoke experience for every client. A combination of personalised services, cutting-edge technology, and luxury products ensures the highest quality results, making it a premier destination for those seeking comprehensive beauty care. Nadima’s passion for hairstyling was ignited at the age of fourteen. Despite the challenges she encountered along the way, her determination never wavered. Life’s circumstances led her to the UAE, where she embraced a fresh start and worked tirelessly to build her name from the ground up. Through perseverance and dedication, she carved out her place in the world of hairstyling and ultimately fulfilled her dream of opening her own salon. Arriving in the UAE at twenty-five, Nadima initially worked independently from home, welcoming between 30 to 40 clients daily. Her hard work and commitment not only honed her skills but also propelled her towards establishing one of the most well-known salons in the region. Balancing professional success with family life is never easy, but Nadima firmly believes it is essential for maintaining mental well-being and achieving long-term success. She prioritises time management, ensuring she dedicates quality moments to her family without compromising her professional responsibilities. For her, family is the foundation that provides strength, energy, and positivity, qualities that directly reflect in her work. The beauty industry is constantly evolving, and Nado Salon remains at the forefront by staying attuned to global trends in hairstyling and beauty treatments. Continuous training ensures that the team remains proficient in the latest techniques, while the use of internationally recognised products upholds the highest standards. This commitment to excellence allows the salon to offer innovative services that consistently exceed client expectations. Among the most sought-after services at Nado Salon are advanced hair treatments such as BB Cream, Collagen, and Caviar. New clients are encouraged to begin with a consultation session, where the salon’s experts assess their hair condition and beauty needs to recommend the most suitable treatments. The UAE’s climate, with its high temperatures and humidity, presents unique challenges for hair care. Nadima advises regular hydration using natural oils and nourishing hair masks, as well as minimising direct heat exposure without proper protection. Her deep understanding of hair health inspired her to launch her own hair care brand, featuring a complete range of products, including shampoos, masks, serums, and sprays designed to combat hair loss and stimulate growth.  She has also developed specialised products for curly hair, such as a nourishing mask and a serum that enhances natural texture while reducing frizz. These producs include Argan Shampoo, Argan Serum, Argan Mask, Rosemary Serum, Argan Oil Replacement. A visit to a salon is about more than just beauty, it is an opportunity for relaxation and self-care. At Nado Salon, each appointment is transformed into an indulgent experience. The elegant décor, serene ambience, and premium customer service create a welcoming retreat where clients can unwind. With complete relaxation sessions complementing their beauty treatments, every visit leaves them feeling refreshed and rejuvenated. Establishing a successful salon in such a competitive industry comes with its challenges. Nadima overcame these by focusing on delivering unparalleled quality and introducing innovative services. Selecting a professional team that shares her vision and passion has been instrumental in building a strong reputation and distinguishing Nado Salon in the market. Looking ahead, Nado Salon has ambitious plans for expansion, including the launch of a new branch in Dubai. The introduction of advanced beauty services, incorporating the latest technologies, will further enhance the salon’s offerings. In addition, Nadima continues to develop her hair care range, ensuring that her products evolve to meet the ever-changing needs of her clients. Living in the UAE provides a unique experience, as the country is one of the most dynamic and culturally diverse places in the world. This rich diversity fosters an environment of opportunity and innovation, particularly within the beauty industry. The ability to draw inspiration from global expertise while catering to a multicultural clientele makes the UAE an ideal setting for growth and success. Nadima Adib’s journey is a testament to dedication, innovation, and the art of balancing passion with responsibility. With Nado Salon setting new benchmarks in the beauty industry, her vision continues to inspire and redefine beauty care in the region.

As investment activity surges Dubai and Abu Dhabiare becoming hotspots for savvy investors by Marina Ezzat Alfred In recent years, Dubai and Abu Dhabi’s financial markets have rapidly emerged on the global stage, transforming from regional contenders into serious international players. This remarkable growth, akin to a financial metamorphosis, has been driven by a strategic mix of progressive regulations, a prime geographical location bridging East and West, and a steadfast commitment to innovation. These factors have collectively attracted investors from around the world, drawn to the UAE like moths to a flame. The Abu Dhabi Securities Exchange (ADX) and the Dubai Financial Market (DFM) are at the forefront of this transformation, offering a broad spectrum of investment opportunities, from traditional stocks and bonds to emerging asset classes. Meanwhile, NASDAQ Dubai has established itself as a vibrant hub for equities, commodities, and even the fast-evolving realm of digital currencies. Together, these entities form a dynamic and diverse financial ecosystem. Investors are spoilt for choice. They can opt for well-established companies with proven track records or take a calculated leap into the exciting, albeit riskier, waters of fintech and digital assets. With a steady influx of innovative financial products, the potential for substantial returns has turned the UAE into a modern-day gold rush – except here, the prize is lucrative investments. Whether you are an experienced investor or just starting your journey, the vibrant financial markets of Dubai and Abu Dhabi present unparalleled opportunities. An Ever-Evolving Financial Landscape Dubai and Abu Dhabi’s financial infrastructure continues to evolve, becoming increasingly sophisticated and investor-friendly. The region’s unwavering commitment to technological advancements and diversification ensures a bright future teeming with possibilities for substantial growth and impressive returns. Emerging Trends: Where to Invest The financial markets of Dubai and Abu Dhabi are buzzing with energy, fuelled by cutting-edge technology, regulatory innovation, and a growing appetite for diverse investment opportunities. Industry experts unanimously agree – now is an opportune moment to capitalise on this momentum. • Dr Ranya Al-Mansoori, Chief Economist at the Abu Dhabi Investment Authority (ADIA), highlights fintech as a transformative force. She likens the proliferation of digital platforms to opening floodgates, providing broader access to financial products for both institutional and retail investors. This, she asserts, will enhance market transparency and liquidity. • Mohammed Ali Yasin, CEO of the Emirates Securities and Commodities Authority, emphasizes the burgeoning potential of green finance. With the UAE’s ambitious sustainability agenda, he anticipates a surge in investments in green bonds and renewable energy projects – ethical and highly profitable ventures that align with global trends. • Hana Al-Shaibi, Senior Investment Analyst at the Dubai Investment Fund, underscores the growing significance of digital currencies and blockchain technology. She sees these innovations as a paradigm shift, urging investors to explore this space as institutional players increasingly enter the market. Investment Strategies for 2023 To navigate this dynamic financial environment, here are some tried-and-true strategies: 1. Diversify Your Portfolio: Spread your investments across asset classes such as stocks, bonds, and digital currencies. Diversification acts as a cushion against market volatility. 2. Stay Informed: Regulatory changes in the digital currency and green finance sectors can significantly impact investments. It is essential to stay abreast of these developments. 3. Leverage Technology: Use fintech tools to access analytics and data-driven insights, which can help you make informed decisions and explore a broader range of opportunities. 4. Invest in Sustainability: Green bonds and renewable energy projects are socially responsible and aligned with the UAE’s focus on sustainable growth. 5. Seek Expert Advice: A financial advisor can tailor strategies to your goals, ensuring you avoid common pitfalls and maximize returns. 6. Monitor Macro-Economic Indicators: Pay attention to GDP growth, inflation rates, and consumer sentiment to gain insights into broader economic trends. The Road Ahead Dubai and Abu Dhabi’s financial markets offer an unparalleled blend of innovation, diversification, and growth potential. By adopting a strategic approach and staying informed, investors can position themselves to capitalise on the region’s dynamic opportunities. However, it is crucial to remember that all investments carry risks. Conduct thorough research, exercise caution, and approach this thriving landscape with both optimism and prudence. The opportunities are immense, but success lies in making well-informed decisions. 

From Desert Dreams to Global Arenas The Middle East’s Billion-Dollar Sports Revolution By Amna Kanwal The Middle East is rewriting the rules of the global sports industry. Once known primarily for its vast oil reserves, the region is now becoming synonymous with world-class sports events, groundbreaking investments, and an ambitious vision for the future. From hosting iconic tournaments to developing state-of-the-art infrastructure, the Middle East is proving that it’s not just a participant in global sports, it’s a leader. Take Saudi Arabia, for example. By 2030, the kingdom’s sports industry is projected to reach an astonishing $22.4 billion. Beyond financial growth, the country’s efforts to bring international stars like Cristiano Ronaldo into its football leagues have captured global attention. Events like the Saudi Cup horse race, Formula 1 Grand Prix, and the launch of LIV Golf underscore the region’s growing dominance on the global sports stage. But Saudi Arabia isn’t acting alone. The broader Middle East and North Africa (MENA) region is seeing a surge in sports market revenues, expected to grow from $4.79 billion in 2024 to $5.57 billion by 2029. The region’s investment in technology, sponsorships, and broadcasting is not only elevating sports entertainment but also creating job opportunities, boosting tourism, and driving economic diversification. This transformation isn’t limited to traditional sports. Esports and cricket are thriving, while sports broadcasting rights are becoming an increasingly valuable asset. The region’s young, internet-savvy population ensures that innovations in sports tech and streaming will continue to shape its future. The Middle East is on a mission: to become a global powerhouse in sports. With bold ambitions, strategic investments, and a commitment to excellence, the region is proving that it’s more than ready to take center stage. Key Trends in the Middle East Sports Industry The Middle East’s sports industry is booming, with several key trends shaping its trajectory. These trends reflect not only the region’s ambitions but also its ability to adapt to global demands and innovate within its unique cultural and economic landscape. First, there is the rapid growth of the sports equipment market. Expected to reach $24.7 billion by 2030, this sector is driven by a growing emphasis on health, fitness, and athletic performance. Gyms, schools, and even local communities are investing in high-quality equipment, which in turn supports the development of professional and amateur athletes alike. Another trend is the significant rise in sports sponsorships. Major companies are partnering with sports organizations, teams, and events, recognizing the lucrative opportunities that sponsorships bring. This market, projected to hit $2110.5 million by 2031, is a vital component of the region’s sports economy. Sponsorship deals with global brands elevate the status of local events and enhance their appeal to international audiences. Technology is also playing a transformative role. The sports technology market, valued at $872.5 million in 2023, is revolutionizing the way fans and athletes engage with sports. Innovations like wearable devices, data analytics, and virtual reality are enhancing training, performance, and fan experiences. This tech-driven evolution ensures that the Middle East stays at the forefront of modern sports practices. Esports is another standout trend. With a predominantly young and tech-savvy population, the Middle East has become a hotbed for competitive gaming. The growth of esports tournaments, sponsorships, and dedicated gaming venues demonstrates the region’s commitment to this modern and highly profitable segment. Finally, the Middle East’s focus on hosting high-profile events has solidified its reputation on the global stage. From the FIFA Club World Cup to Formula 1 races, these events draw millions of viewers and contribute significantly to tourism and economic activity. This trend will only grow stronger as the region continues to secure hosting rights for major international tournaments. Saudi Arabia: Shaping a Legacy in International Sports Saudi Arabia has emerged as a global sports powerhouse, blending ambition with strategic investment to reshape its image and economy. In recent years, the kingdom has made headlines for hosting over 100 international events, including the FIFA Club World Cup, the Saudi Cup horse race, and Formula 1 races. These events not only bring global attention but also attract millions of dollars in tourism and economic activity. Football has become the crown jewel of Saudi Arabia’s sports ambitions. The signing of Cristiano Ronaldo by Al-Nassr FC marked a pivotal moment, catapulting the Saudi Pro League into the global spotlight. This move has drawn international fans, enhanced the league’s competitiveness, and inspired young Saudi players. The country’s bid to host the 2034 FIFA World Cup, which it successfully secured, further cements its status as a major player in the world of football. But the story doesn’t end with football. Saudi Arabia has also disrupted the golf world with the launch of LIV Golf. Positioned as a rival to established tours like the PGA and DP World Tour, LIV Golf underscores the kingdom’s ambition to dominate multiple sports. With significant financial backing and an eye for innovation, Saudi Arabia is changing the narrative around what’s possible in global sports. Additionally, the country’s investment in sports infrastructure is unparalleled. From building state-of-the-art stadiums to creating training facilities for athletes, Saudi Arabia is laying the groundwork for long-term success. These developments not only enhance the local sports ecosystem but also position the kingdom as a preferred destination for international events. The economic impact is equally impressive. The sports industry creates jobs, stimulates local businesses, and drives tourism. By aligning its Vision 2030 goals with sports, Saudi Arabia is transforming itself into a hub of entertainment, culture, and global collaboration. From the Pitch to the World Stage, Rise in Global Football  Football has become a transformative force in the Middle East, uniting diverse communities and driving significant social, economic, and cultural advancements. The region’s growing investment in football infrastructure, such as state-of-the-art stadiums and training facilities, has elevated the sport’s prominence on both regional and global stages. High-profile events like the FIFA World Cup in Qatar have showcased the Middle East’s capability to host world-class tournaments, attracting millions of fans and fostering a deeper appreciation

Threads of HeritageDoaa Ahmad DirbasWeaving Palestinian Culture into Modern Fashion By Peter Davis Doaa Ahmad Dirbas, a Palestinian designer with a Jordanian passport based in the UAE, is making waves in the world of fashion. With a vision deeply rooted in cultural heritage and a flair for contemporary elegance, she has created a unique niche for herself. From her early fascination with fabrics to launching her first collection in 2017, Dirbas’s story is one of resilience, creativity, and passion, masterfully blending tradition with modernity. Dirbas’s love for fashion began at an early age. “My interest in fashion started as a child, sewing little fabric scraps onto dolls,” she shares. These childhood experiments instilled in her a deep appreciation for craftsmanship and the joy of creating something unique. As she grew older, her fascination turned into a mission: to weave culture and tradition into her designs.  “For me, design isn’t just about how clothes look; it’s about telling a story,” she says. Her passion for Palestinian embroidery became a cornerstone of her work, inspiring her to combine heritage with modernity, particularly by integrating it into Emirati abayas. Being a Palestinian designer with a Jordanian passport and living in the UAE has greatly influenced Dirbas’s creative process. “Growing up surrounded by various cultures helped me see different ways of thinking and art styles,” she notes. Her multicultural background allows her to mix design elements in a way that resonates with diverse audiences.  While Palestinian embroidery remains central to her work, her exposure to Emirati culture and modern Middle Eastern fashion has enabled her to craft pieces that honor tradition while staying contemporary. “The mixture of old and new, local and global, defines my design process and sets my work in motion,” she adds. Launching her first collection in 2017 was a pivotal moment, but it came with its challenges. “Finding reliable suppliers and ensuring quality materials were difficult at first,” Dirbas recalls. She also faced the daunting task of differentiating her brand in a competitive market. However, her dedication to authenticity and craftsmanship helped her overcome these obstacles.  “Building strong relationships with suppliers and educating customers about the heritage behind every piece made a significant difference,” she explains. The positive feedback from her clients has been a source of motivation, reaffirming her commitment to her vision. Dirbas’s designs are a testament to her ability to blend cultures. By combining Palestinian embroidery with Emirati abayas, she creates pieces that celebrate both traditions.  “The Palestinian embroidery is full of cultural and emotional meaning,” she says. “Merging it with Emirati abayas lets me celebrate both traditions by creating classic and fresh pieces.” The vibrant fashion scene in the UAE, with its cultural diversity, serves as a constant source of inspiration. Her clients have embraced this fusion wholeheartedly, appreciating the personal stories woven into each design. Developing custom embroidery designs is central to Dirbas’s work. Drawing inspiration from traditional Palestinian patterns, she reinterprets them in modern ways to keep them relevant. “I make sure each design is a work of art, showcasing uniqueness,” she says. Collaborating with skilled artisans ensures the quality of her pieces, while modern twists like unexpected color combinations and metallic threads add a contemporary touch.  By sharing the meaning behind each design, she creates a deeper connection with her clients, making her work stand out in the competitive fashion market. For Dirbas, preserving traditional craftsmanship while meeting the demands of contemporary fashion is a delicate balance.  “I respect the generations of artisans who passed down Palestinian embroidery techniques, and I feel responsible for keeping that art alive,” she explains. By incorporating modern elements such as updated color palettes and innovative fabrics, she ensures that her designs remain relevant while honoring their roots. This approach allows her to keep traditions alive while appealing to today’s fashion-forward audience. Dirbas has learned valuable lessons from building her brand. “Strong relationships with suppliers and factories are essential,” she emphasizes. Attention to detail, flexibility, and persistence have been crucial in navigating challenges and maintaining production quality. “Patience and persistence are key,” she advises aspiring designers. “Building a brand takes time, and there will be setbacks, but staying true to your vision is what matters most.” As Dirbas looks to the future, her aspirations are clear. “I want my brand to grow globally, but not at the cost of losing its cultural soul,” she says. She plans to expand her collections while continuing to spotlight craftsmanship and heritage. Her ultimate goal is to inspire others to appreciate the power of storytelling through fashion, using traditional techniques in fresh, modern ways. Dirbas sees her role as more than just a designer; she is a storyteller and an advocate for Palestinian craftsmanship. By integrating traditional embroidery into her designs, she highlights the richness of her culture on an international stage.  “Fashion crosses borders,” she says. “Each design reflects Palestinian culture’s resilience, pride, and spirit.” Through collaborations with artisans and showcasing their work globally, she hopes to spark conversations about the importance of preserving cultural traditions. Doaa Ahmad Dirbas is a trailblazer in the fashion world, skillfully blending tradition and modernity to create designs that resonate deeply with her audience. Her journey is a testament to the power of passion, perseverance, and cultural pride. As she continues to expand her brand, she remains committed to celebrating heritage while embracing the future. Dirbas’s work is not just about fashion; it’s about preserving identity and telling stories that inspire generations to come.

Yousef Shaheen A Visionary in Media Production By Michelle Clark From a young dreamer in Palestine to a trailblazing entrepreneur in the UAE, Yousef Shaheen has carved an extraordinary path in the world of media production. His journey reflects resilience, innovation, and an unwavering commitment to creativity. Yousef Shaheen’s foray into media production began at the age of 19 in his homeland, Palestine. Driven by a deep-seated passion for storytelling and production, he pursued opportunities that allowed him to refine his craft. By the age of 24, Yousef made a transformative decision to move to the UAE, where his true potential was unlocked. “Over time, I realised the need to establish an official entity that reflects my vision and ambition,” he shares. This vision gave birth to Pro Media, a company that has become synonymous with creativity and professionalism in media production. Pro Media is not just a company; it is a testament to Yousef’s ambition and ingenuity. Specialising in television and documentary programme production, the company has built a reputation for excellence. With advanced equipment and a dedicated team, Pro Media has delivered projects across more than 30 countries in Europe, Asia, and Africa. “We excel in covering major events and exhibitions,” Yousef explains, underscoring the company’s versatility and expertise. Like any successful endeavour, Pro Media’s journey was not without challenges. Yousef candidly reflects on the hurdles he faced, including building a professional team capable of keeping up with rapid developments, earning client trust in production quality and commitment, maintaining creativity to ensure each project surpassed the previous one, and sustaining the company’s growth in a competitive market. “We overcame these challenges through persistence, innovation, and a commitment to quality,” he asserts. Yousef highlights the dynamic nature of the media industry in the Gulf, particularly in the UAE. “Changes and developments happen rapidly, requiring media companies to constantly adapt,” he notes. At Pro Media, innovation is a daily pursuit, with the team continually generating fresh ideas to stay ahead of the curve. For Yousef, creativity is the backbone of success. Pro Media’s dedicated creative team ensures that every project is a masterpiece. “Creativity is not just an idea but a way of working that we adopt throughout all stages of production,” he emphasises. Pro Media’s portfolio is a reflection of its diversity and professionalism. Among its standout projects are Made in Sharjah, a 15-episode TV programme that marked a significant milestone in television production; Johud Khafiah, a groundbreaking production showcasing the efforts of government departments and agencies; and Rhlaty, a remarkable programme filmed across more than 30 countries worldwide. These projects exemplify Pro Media’s ability to craft compelling narratives that resonate globally. Pro Media’s success is built on several pillars, including relying on a passionate and exceptional team, staying updated with technological and media advancements, delivering quality services centred on client goals, and focusing on innovation while respecting the audience’s needs. Looking ahead, Yousef aspires to position Pro Media as one of the leading media production companies globally. “I aim to establish a unique media platform to showcase our productions and highlight our identity,” he shares, underscoring his ambitious vision. Yousef offers sage advice to those aspiring to make their mark in the media industry: innovate and embrace bold, unconventional ideas, be committed and sincere in your work, focus on achieving success rather than just profit, and continuously develop yourself while staying updated with the latest technologies. When asked about his motivation, Yousef’s response is heartfelt: “My company is my passion. Pro Media is not just a business; it is a reflection of my vision and my personal passion for the media industry.” Through Pro Media, Yousef Shaheen continues to redefine the boundaries of creativity and professionalism in media production, inspiring a new generation of innovators to dream big and achieve more. As Yousef reflects on his journey, he remains steadfast in his commitment to pushing boundaries, setting new benchmarks, and sharing stories that resonate across cultures. His dedication and vision not only position him as a leader in the media production industry but also as an inspiration for those aspiring to leave their mark on the world. Yousef’s Pro Media is one of the leading companies in the field of media and production. It stands out for its high professionalism and ability to provide comprehensive media services that meet clients’ needs in an innovative and modern way. The company offers creative solutions, including photography, production, campaign design, and social media management, making it a trusted partner for many individuals and organizations. What sets Pro Media apart is its commitment to quality and precision, along with its professional team with extensive experience in the media field. The company works passionately to achieve its clients’ vision and helps them showcase their brands in the best possible way. Pro Media has also participated in covering major events such as the Sharjah International Book Fair, GITEX, the World Government Summit, and the Education Exhibition. These contributions highlight its expertise in providing high-quality media coverage for prestigious events across various sectors.

MAIS MOHAMMED An Expedition of Empowerment, Authenticity, and Connection By Diana Brown Mais Mohammed’s journey into the world of personal growth and empowerment began with an intrinsic desire to deeply understand herself. This exploration of emotions, their origins, and the connection to one’s authentic self became the foundation for her transformation into a Master Life Coach. This path wasn’t just about self-discovery — it ignited a passion for helping others unlock their potential. Drawing from her expertise in Neuro-Linguistic Programming (NLP) and her own life experiences, Mais has dedicated herself to inspiring and equipping individuals to overcome limitations and achieve their dreams. Her mission is clear: to motivate and uplift others, sharing the knowledge that has fueled her own growth. Hearing the success stories of her clients serves as a powerful source of inspiration, reinforcing her purpose to teach, share, and create positive change. One of the challenges Mais encounters in her work is guiding clients who struggle with a victim mindset, often finding it difficult to take full responsibility for their actions. Yet, the moment they embrace their own power and step into self-ownership, transformation begins. Watching clients break free from their limitations and soar toward success is a deeply fulfilling experience for Mais. The heartfelt expressions of gratitude she receives, coupled with their breakthroughs, are daily reminders of why she chose this path. Inspired by the fast-paced lifestyle in Dubai, Mais created Disconnect — a sanctuary designed to help people slow down, pause, and reconnect with themselves. In a world that often prioritizes speed over stillness, Disconnect provides an escape from the chaos through activities like breathwork, ice baths, and self-discovery exercises. It’s more than a wellness space; it’s a transformative experience that encourages clarity and personal growth. Nafas, meaning “breath” in Arabic, is an integral part of the Disconnect concept. This wearable reminder of mindfulness encourages people to slow down and breathe during moments of stress or overwhelm. The design is simple yet powerful, symbolizing the connection between breath and soul. For Mais, it’s a reflection of her mission to foster inner peace and self-awareness through mindful practices. Mais’s multifaceted career extends beyond life coaching. As a TV host and the voice of Entertainment Tonight , she understands the timeless power of storytelling. Whether sharing celebrity news, personal insights, or meaningful conversations, Mais uses stories to inspire and connect with her audience. The positive feedback she receives reinforces her belief that storytelling is a universal language capable of leaving lasting impressions. Balancing her roles as a public figure, life coach, and entrepreneur, Mais remains rooted in authenticity. Her presence on TV focuses on personal growth and entertainment that uplifts and inspires, while her entrepreneurial ventures align with her passion for well-being and personal development. Every endeavor she undertakes is guided by a clear vision and a heartfelt commitment to making a positive impact. When it comes to partnerships, Mais prioritizes alignment with her values. She chooses collaborations that support personal growth, creativity, and meaningful impact, ensuring they resonate with her audience. Her role as a brand ambassador for MPL Studio, a space for content creators, is a testament to her dedication to fostering creativity and innovation. Mais believes that successful collaborations are built on mutual value and authenticity, empowering both her community and the brands she represents. For Mais, the key to success lies in embracing individuality and staying true to oneself. In a competitive world, she advises aspiring individuals to trust their uniqueness and remain persistent in their journey. Authenticity, paired with consistency and commitment, is the cornerstone of creating a lasting legacy. Looking ahead, Mais envisions taking her mission global. With plans for international retreats in 2025, she is committed to bringing the Disconnect experience to new horizons. Her goal is to create spaces where people from around the world can find balance, clarity, and inner peace. For Mais, this isn’t just a dream it’s a mission she is actively pursuing. As the interview concludes, one thing is clear: Mais Mohammed’s journey is a testament to the power of authenticity, self-awareness, and a deep desire to uplift others. Through her work as a life coach, TV host, and entrepreneur, she continues to inspire countless individuals to pause, reflect, and connect with their true selves. Her legacy is one of empowerment and transformation ,a journey that is only just beginning.

Exploring the Journey of Chef Shaheen From Baghdad’s Kitchens to YABA’s Table By Sidra Asif Chef Shaheen, the visionary founder of YABA, is a culinary artist who has captivated audiences with his innovative take on traditional Iraqi cuisine. His journey from growing up in Baghdad to becoming a global ambassador for modern Iraqi flavors is as inspiring as it is flavorful. In this exclusive feature with Magnav Magazine, Chef Shaheen shares his passion for blending heritage with innovation, recounting the experiences that have shaped his unique culinary perspective. Growing up in Baghdad, Chef Shaheen developed a deep appreciation for the spices and flavors that define Iraqi cuisine, such as cinnamon and sumac. In his household, food was more than sustenance—it was a way to bring people together. This sense of warmth and community continues to influence his cooking, which blends traditional Iraqi flavors with modern Western ingredients to create dishes that feel both familiar and innovative. Chef Shaheen’s participation in MasterChef UK in 2020 marked a turning point in his career. It was an opportunity to present Iraqi cuisine on a global stage, using modern techniques to elevate its traditional flavors. The experience not only challenged him creatively but also introduced him to a wider audience, allowing him to highlight the unique elements of Iraqi culinary heritage in a fresh and impactful way. The concept behind YABA, Chef Shaheen’s flagship restaurant, is rooted in transforming traditional Iraqi cuisine into a modern dining experience. At YABA, respect for the roots of each dish meets experimentation with authentic spices and contemporary techniques, creating a bridge between tradition and innovation. This vision has resonated with diners who seek an elevated yet nostalgic taste of Iraq. Balancing his role as a chef with content creation has been a challenge, but Chef Shaheen sees both as complementary avenues to share his passion for food. Through his digital platforms, he connects with audiences worldwide, offering them a glimpse into the YABA experience and the stories behind his dishes. Whether through behind-the-scenes kitchen moments or immersive storytelling, he ensures that the culture, dedication, and creativity of his work are accessible to everyone. Living in both the UK and UAE has further enriched Chef Shaheen’s culinary journey. The UK exposed him to diverse ingredients and techniques, opening up new possibilities for reimagining traditional Iraqi dishes. Meanwhile, the UAE’s multicultural food scene keeps him connected to his Middle Eastern roots, allowing him to refine his approach to blending tradition with modernity. One dish that holds special meaning for Chef Shaheen is his modern take on dolma, a traditional Iraqi stuffed vegetable dish. Inspired by family gatherings in Baghdad, his refined version retains the essential spices and ingredients while presenting it in a contemporary style. For Chef Shaheen, this dish embodies the warmth of home and the joy of sharing food with loved ones—a feeling he aims to share with every guest at YABA. Looking ahead, Chef Shaheen’s vision for YABA and his brand involves both expansion and innovation. He plans to open more locations across the UAE and the Middle East, bringing his unique blend of traditional and modern Iraqi cuisine to new audiences.  On the digital front, he is focused on creating immersive content, launching virtual cooking classes, and collaborating with influencers to make Middle Eastern food more accessible worldwide. His ultimate goal is to push the boundaries of both the culinary and digital worlds, creating a dynamic brand that resonates with food lovers everywhere. Chef Shaheen’s journey is a testament to the power of blending tradition with innovation. Through YABA and his digital platforms, he is redefining Iraqi cuisine for the modern palate, inviting diners and followers alike to savor the stories and flavors of Baghdad.

Dr Sara Al Madani A Journey of Resilience, Entrepreneurship, and Spiritual Growth By Michelle Clark Dr Sara Al Madani is a name synonymous with innovation, empowerment, and transformation. Born and raised in the United Arab Emirates, she embodies a rare blend of entrepreneurial acumen and spiritual depth, making her a standout figure both regionally and internationally. Her journey, spanning fashion, technology, public speaking, and television, reflects an unwavering commitment to personal growth and inspiring others to embrace their authentic selves.  From a young age, Dr Al Madani displayed a natural inclination toward entrepreneurship. At just 15, she defied societal expectations by launching her first business in the fashion industry, setting the stage for a remarkable career. This early endeavour not only showcased her business savvy but also her resilience in navigating a competitive landscape, proving that age or gender need not define one’s success.  Over the years, she expanded her portfolio, venturing into technology, food and beverage, and other industries, each project marked by her signature innovation and attention to quality. These efforts have not gone unnoticed, earning her over 140 awards and solidifying her status as a trailblazer in the UAE’s business community. Dr Al Madani’s influence extends beyond the boardroom. She is a sought-after public speaker, known for her thought-provoking views on entrepreneurship, personal empowerment, and societal change. Unlike conventional advocates for female empowerment, she challenges the notion of focusing on gender-based progress, instead urging individuals to tap into their inherent strength and capabilities. This perspective has sparked meaningful conversations about empowerment, shifting the narrative to one of inclusivity and self-reliance. Her insights have also reached a global audience through her role on The Real Housewives of Dubai. As a cast member, she offers a candid glimpse into her life as a successful entrepreneur and devoted single mother. The show has amplified her voice, allowing her to connect with viewers worldwide and share her journey of balancing personal and professional responsibilities while staying true to her values. Beyond her public persona, Dr Al Madani’s commitment to personal development and spiritual growth is evident in her involvement with the Amara Experience, a retreat platform offering transformative healing modalities. Powered by The Light Force Centre, this initiative invites participants to embark on profound journeys of self-discovery and healing.  Dr Al Madani’s role as a guide in this process aligns with her identity as a spiritual gangster, lightworker, and alchemist—titles that reflect her deep commitment to nurturing the soul and encouraging others to embrace their higher selves. Dr Al Madani’s unique philosophy, which blends spirituality with practicality, resonates deeply in a world often focused on material success. She believes in the power of authenticity, self-love, and resilience, urging individuals to pursue their passions fearlessly while remaining true to their core values. Her openness about her personal challenges and triumphs makes her not just a public figure but a relatable source of inspiration for many. Her ability to navigate multiple roles with grace—entrepreneur, speaker, spiritual guide, and mother—paints a picture of a woman who is both grounded and visionary. Through her various platforms, Dr Al Madani continues to encourage others to break free from societal constraints, chart their unique paths, and find purpose in both professional and personal growth. Dr Sara Al Madani’s journey is a testament to the power of resilience, authenticity, and a forward-thinking mindset. Her life’s work stands as a beacon of hope for those striving to make their mark, reminding us all that the road to success begins with self-belief and the courage to be unapologetically ourselves. Her story is not just one of achievements but of transformation, proving that true empowerment comes from within.

Asma Sami Empowering Women Through Curiosity and Connection By Sidra Asif Asma Sami’s philosophy, “I Wonder and Wonder,” is rooted in her unwavering belief in the power of curiosity as a tool for self-discovery and personal growth. This perspective took shape during her childhood, where an innate curiosity led her to ask endless questions, sparking countless discoveries. From traveling to exploring diverse cultures, her journey of curiosity evolved into a driving force behind her growth. Recognizing the transformative power of this philosophy, she felt compelled to share it with others.  This inspiration gave birth to AL MUSE, a female-centred community focused on personal and professional development. With AL MUSE, Asma sought to create a safe and inspiring space for women to connect, learn from one another’s experiences, and grow together. Through workshops and meaningful interactions, the platform empowers women to embrace their true selves, explore their potential, and build a support system that fosters collective growth. Asma’s appearance on Love Is Blind: Habibi further shaped her perspective on love and relationships. Initially sceptical but curious, she embarked on the journey with an open heart and mind, which led to profound learnings about authenticity and self-awareness.  The experience underscored the importance of mutual respect, trust, and communication in relationships. While she did not find lasting love on the show, the journey became a stepping stone, guiding her towards her current partner, whom she considers a true blessing. Navigating a career in the competitive marketing industry was not without its challenges. Asma often faced the dual pressures of societal expectations and proving her capabilities in leadership roles. Struggling with imposter syndrome, she channelled her energy into building her narrative and staying focused on growth. Her relentless curiosity and growth mindset were instrumental in overcoming obstacles, ultimately leading her to entrepreneurship with AL MUSE. This journey not only empowered her but also inspired countless others. Curiosity, well-being, and gratitude play pivotal roles in Asma’s personal and professional life. Curiosity fuels her continuous learning and opens doors to new opportunities. Prioritising well-being ensures she maintains balance and stays grounded amidst a demanding lifestyle. Gratitude serves as a constant reminder to appreciate the journey and find joy in every step, reinforcing her belief in a positive and purposeful mindset. Balancing a thriving career at Alshaya Group with her entrepreneurial venture requires meticulous time management and a strong support system. While overwhelming at times, Asma focuses on efficiency and delegation, relying on her team and family to keep everything running smoothly. Adaptability and flexibility have been key in managing the dynamic challenges that come her way. Travel has also significantly influenced Asma’s outlook on life and work. One transformative experience was a university summer break spent teaching English in Thailand. Immersing herself in a different culture deepened her understanding of the world’s interconnectedness and highlighted the importance of empathy and inclusivity. These experiences inspire her to think beyond conventional boundaries, fostering creativity in her projects and reinforcing her commitment to making a positive impact. Asma credits her upbringing with instilling core values of perseverance, hard work, and respect. Raised in a family that prioritised education and self-reliance, she was encouraged to make her own decisions while guided by her parents’ wisdom. This empowerment from an early age gave her a strong foundation as a Middle Eastern woman, shaping her approach to lifting others as she climbed. The most fulfilling aspect of building AL MUSE has been witnessing its tangible impact. Stories of women finding the courage to take bold steps in their careers or feeling uplifted by the community reaffirm the platform’s purpose. In a city like Dubai, a home away from home for many women, creating a space for vulnerability, growth, and support has been deeply rewarding. Looking ahead, Asma envisions expanding AL MUSE to reach a global audience. She aspires to highlight inspiring stories through a podcast and offer comprehensive educational programmes focusing on leadership, entrepreneurship, and personal development. Her goal is to provide women with the resources and community they need to succeed, amplifying their already significant impact on the world. Through curiosity, resilience, and a passion for empowerment, Asma Sami continues to inspire women to embrace their potential, make meaningful connections, and navigate life with confidence and purpose.

Dr Anmol Kapoor Revolutionizing Healthcare and Championing Community Wellness By Jane Stevens Dr. Anmol Kapoor stands at the forefront of a transformative era in healthcare. A practicing cardiologist, entrepreneur, and philanthropist, Dr. Kapoor is reshaping medicine with his visionary initiatives. Through groundbreaking ventures such as Biongevity, Anryton, and the DIL Walk Foundation, he is spearheading innovation across personalized medicine, data security, and community health. His efforts have not only earned him global recognition but have also inspired a unique honor—a custom Ferrari paint color named Rosso Kapoor in his tribute.  At the core of Dr. Kapoor’s work lies his belief in personalized medicine, which he views as a paradigm shift in how we approach healthcare. Rejecting the traditional one-size-fits-all model, Dr. Kapoor emphasizes tailoring treatment and prevention strategies to each individual’s genetic and health profile. Biongevity, his flagship initiative, leverages advanced technologies such as genomic sequencing, artificial intelligence, and blockchain to decode the intricacies of human health.  For instance, PanOmiQ’s genome sequencing identifies predispositions to chronic conditions like diabetes and cardiovascular diseases, enabling preemptive measures and personalized treatments long before symptoms emerge. This proactive approach enhances patient outcomes and reduces healthcare costs, improving quality of life on an unprecedented scale. Dr. Kapoor’s work extends beyond healthcare to address the intersection of technology and data security through his venture, Anryton. With the advent of quantum computing, traditional encryption methods face significant threats, particularly in safeguarding sensitive healthcare data. To counter these risks, Anryton employs quantum-resistant cryptographic methods and blockchain technology via its platform, BioChain.  This ensures the integrity and privacy of genomic and medical data while empowering individuals to retain control over their information. By staying ahead of these challenges, Dr. Kapoor is fostering trust in the digital healthcare ecosystem, a vital component for advancing personalized medicine. His innovative spirit further manifests in BioSport, a project aimed at revolutionizing athletic performance through genetic insights. By analyzing genetic markers, BioSport identifies an athlete’s natural strengths and vulnerabilities, enabling customized training regimens and injury prevention strategies. This precision-driven approach allows athletes to optimize their performance sustainably while minimizing downtime due to overtraining or injuries. Dr. Kapoor’s commitment to community health is evident through his philanthropic initiatives, such as the DIL Walk Foundation. Driven by the desire to combat preventable heart diseases in underserved communities, the foundation focuses on education, early detection, and lifestyle modifications.  Over the years, it has screened thousands of individuals for cardiovascular risk factors and raised awareness about heart health through community outreach programs. These efforts have inspired healthier lifestyles, encouraged preventive care, and empowered communities to take charge of their well-being. The global recognition of Dr. Kapoor’s contributions extends beyond the healthcare sector. Ferrari’s decision to name a custom paint color, Rosso Kapoor, after him highlights the universal resonance of his dedication to innovation and humanity. For Dr. Kapoor, this honor signifies the potential of purpose-driven work to inspire and achieve recognition across diverse domains. As a cardiologist, Dr. Kapoor envisions a future where artificial intelligence, genomic medicine, and advanced wearable devices will redefine cardiovascular care. AI-powered tools are already predicting heart disease risks and enabling real-time monitoring, while genomic medicine is paving the way for targeted prevention and treatment strategies. Together, these technologies promise a shift from reactive to proactive care, reducing the global burden of heart disease. Balancing the roles of CEO, physician, and philanthropist, Dr. Kapoor credits his success to a clear sense of purpose, a strong team, and effective time management. His ability to align his professional endeavors with his mission to improve health and well-being ensures that every role he undertakes contributes to a larger vision. For aspiring medical professionals venturing into entrepreneurship, Dr. Kapoor advises focusing on solving real, impactful problems. He emphasizes the importance of curiosity, innovation, and assembling a diverse team to challenge and complement one’s vision. Above all, he underscores the necessity of remembering the ultimate goal: improving lives. Dr. Anmol Kapoor’s journey is a testament to the power of passion, innovation, and service. By pioneering advancements in personalized medicine, safeguarding healthcare data, and championing community wellness, he is not only transforming the medical landscape but also leaving a legacy of hope and progress. His story is an inspiration for those who seek to make a meaningful impact in their fields and beyond.

Zeina Khoury The Resilient Leader and Cultural Ambassador By Diana Brown Zeina Khoury, known as the “Queen of Versace,” is a Lebanese entrepreneur, reality TV star, and influential figure in Dubai’s real estate and cultural landscapes. Her journey is one of resilience and ambition, marked by a blend of business acumen and cultural pride. Born and raised in Lebanon, Zeina faced the challenges of political instability, which led her to move to Dubai in 2006. She embraced the city as her second home, building a secure and prosperous life for her family, including her children, Joe and Alexa. Starting her career in Dubai as a property consultant at Emirates Sunland, she rose through the ranks to become the CEO of High Mark Real Estate. Her leadership at the firm, which manages luxury properties such as Palazzo Versace Dubai and D1 Tower, established her as a respected name in the competitive real estate market. In addition to her real estate ventures, she co-founded BookAnyService.com, an AI-driven platform for on-demand services, showcasing her entrepreneurial spirit and adaptability. Zeina’s pursuit of knowledge has played a pivotal role in her success. She holds a degree in finance from Notre Dame University in Lebanon and has completed advanced programs at Columbia Business School, Wharton Online, and London Business School, where she graduated in 2022. Her academic background complements her strategic approach to business and leadership. As a star of the Netflix series Dubai Bling, Zeina gained international recognition for her dynamic personality and insights into the lives of Dubai’s elite. The show highlighted her professional accomplishments and her connection to her cultural roots. Her passion for fashion, particularly luxury brands like Versace, enhances her role as a cultural ambassador. Through her social media platforms, she shares her life as a business leader, mother, and fashion enthusiast, inspiring her audience with a mix of glamour and substance. Zeina is a strong advocate for women, often encouraging them to balance their career aspirations with family responsibilities. Her husband, Hanna Azzi, general manager of Nikki Beach Hotels & Resorts EMEA, supports her journey, making them a modern power couple rooted in traditional values. Her life exemplifies resilience, ambition, and cultural pride. From overcoming the challenges of displacement to becoming a prominent figure in Dubai’s business and cultural scenes, she serves as an inspiration to countless women aiming for success while honoring their heritage. As she continues to lead High Mark Real Estate and expand her influence, Zeina embodies the limitless possibilities available to those who pursue their dreams with determination and vision.

Sahar Davodi A Visionary Championing Sustainability And Health Through Loch By Jane Stevens Sahar Davodi’s journey from the serene landscapes of Scotland to the dynamic innovation hub of the UAE is a testament to her passion for sustainability, health, and purposeful entrepreneurship. Her brand, LOCH, reflects a deep-seated commitment to addressing environmental challenges while inspiring healthier lifestyles, seamlessly blending her diverse cultural experiences with a forward-thinking business ethos.  Although born in Iran, Sahar Davodi moved to Scotland as a baby, spending her formative years surrounded by its breathtaking landscapes and serene lochs. Raised in a lively Persian family, she was profoundly influenced by the values of connection, hospitality, and cherishing shared moments with loved ones. The UAE, with its relentless drive for innovation and solutions to global challenges, became the perfect backdrop for Sahar to combine these influences into actionable, impactful initiatives.  LOCH was born from Sahar’s dual passion for sustainability and health. Observing the mounting crisis of plastic waste, she was inspired to create a product that not only reduced environmental impact but also promoted hydration as an essential lifestyle choice. Her turning point came after reading Water:  For Health, for Healing, for Life by Dr. F. Batmanghelidj, which underscored the critical role of hydration in overall well-being. Recognizing that access to clean water was intertwined with sustainability, Sahar envisioned a product that would empower individuals to stay hydrated while making environmentally conscious choices.  The brand’s innovative water bottles and accessories reflect its mission: merging functionality, style, and sustainability. Crafted from recycled materials, LOCH bottles are designed to be practical companions that encourage healthier habits. Accessories like bottle pouches and straps, made from upcycled plastic waste, provide added convenience, ensuring that hydration becomes an effortless part of daily routines.  Sahar’s own experiences of improved energy, focus, and mental clarity through proper hydration fuel her determination to inspire others to adopt this simple yet transformative habit. At the heart of LOCH’s operations lies an unwavering commitment to environmental consciousness. By upcycling plastic waste into eco-friendly products, the brand embodies a circular approach to sustainability.  Collaborations with initiatives like the Green Future Project amplify its impact, with a percentage of sales dedicated to restoring natural habitats. LOCH also prioritizes inclusivity, donating slightly imperfect bottles to laborers and gardeners, and reducing plastic waste while promoting hydration among underserved communities.  The ‘With Love, From Dubai’ collection captures the spirit of a city that thrives on contrasts—where traditional values meet groundbreaking innovation. Inspired by Dubai’s vibrant energy, architectural marvels, and growing focus on sustainability, the collection serves as a token of the city’s ability to blend progress with responsibility. It not only celebrates Dubai’s culture but also showcases how eco-conscious living can be seamlessly woven into modern life. Sahar’s entrepreneurial journey has not been without challenges. Promoting eco-conscious products in a region historically reliant on single-use plastics required reshaping consumer habits. By offering accessible, appealing solutions, LOCH successfully demonstrates that sustainability and convenience can coexist. The brand’s stylish and functional designs resonate with individuals seeking both personal wellness and environmental impact, proving that eco-friendly choices can enhance daily living.  Sahar’s professional background, particularly her time with Fairmont Hotels, played a pivotal role in shaping her approach to business. Her experience integrating sustainability into large-scale operations, setting ambitious environmental goals, and collaborating with global teams provided a strong foundation for LOCH. These lessons reinforced her belief that purposeful strategies could drive both impacts and growth, inspiring her to create a brand that aligns profitability with planetary stewardship.  Looking ahead, Sahar envisions LOCH as a global leader in promoting conscious choices, starting with hydration. She plans to expand the product line with innovative, reusable offerings that further inspire sustainable living and healthier habits. By fostering a community of like-minded individuals, Sahar aims to amplify LOCH’s impact, driving a cultural shift toward environmental responsibility and wellness.  Sahar Davodi’s journey, shaped by her rich heritage and experiences, highlights the power of purposeful entrepreneurship. Through LOCH, she is not just building a brand but creating a movement—one that champions sustainability, celebrates health, and empowers individuals to make conscious choices for a better future. With her vision and determination, Sahar is proving that meaningful change is possible, one bottle, one sip, and one conscious decision at a time. LOCH  LOCH is more than just a brand; it’s a movement towards a greener, more sustainable future. Inspired by Scotland’s serene lochs and driven by a deep passion for protecting our planet, LOCH offers thoughtfully designed reusable products that combine elegance with eco-consciousness. Each product is crafted to help reduce single-use plastics, making sustainability an effortless part of everyday life.  In partnership with the Green Future Project, we are committed to restoring ecosystems and combating climate change by dedicating 1% of every sale to environmental initiatives like planting mangroves and preserving vital habitats. AtLOCH, our mission is clear: to create a world where style and sustainability coexist, inspiring positive change for people and the planet.

Sustainable Business and Circular EconomiesA Revolution in Responsibility By Sidra Asif In a world grappling with the twin challenges of dwindling resources and escalating environmental crises, sustainable business practices and circular economies have emerged not merely as concepts but as imperatives. These interconnected paradigms challenge the traditional, linear approach to consumption and production, forging a path toward a future where economic growth and environmental stewardship coexist harmoniously. This article delves deeply into these concepts, exploring their significance, principles, and transformative potential. The Need for Sustainable Business Practices The Industrial Revolution marked the dawn of an era defined by resource extraction and consumption at unprecedented scales. While this paradigm fueled economic growth, it also left a trail of environmental degradation, resource scarcity, and social inequality. The linear economy characterized by the “take-make-dispose” model—operates on the assumption of infinite resources and limitless waste absorption, a premise that has proven unsustainable. Sustainable business practices offer a counter-narrative. They prioritize longevity, responsibility, and regeneration over short-term gains. At its core, sustainable business involves minimizing environmental impact, fostering social equity, and ensuring economic viability. This triple-bottom-line approach has become the cornerstone of modern corporate strategies, addressing not only regulatory pressures but also the growing consumer demand for ethical practices. Circular Economy: The Antidote to Linear Thinking The circular economy builds upon the foundations of sustainability, offering a systemic shift from linear to closed-loop systems. Unlike the linear model, a circular economy emphasizes retaining resources within the economy for as long as possible, extracting maximum value before recovering and regenerating materials. At its heart are three principles: 1. Designing out waste and pollution: Products and systems are crafted to eliminate waste at the design stage. 2. Keeping products and materials in use: Strategies like reuse, repair, refurbishing, and recycling extend product lifespans. 3. Regenerating natural systems: Circular economies aim to return nutrients to ecosystems and improve the natural environment. The circular economy redefines value, shifting focus from ownership to access, from consumption to functionality. Businesses adopting this model often leverage innovative technologies and new business models to thrive while conserving resources.  Key Elements Driving the Transition 1. Technological Innovation Emerging technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) are pivotal to enabling circular economies. These tools enhance supply chain transparency, optimize resource usage, and track product lifecycles. For instance, IoT-enabled sensors in smart appliances allow predictive maintenance, reducing waste and improving efficiency. 2. Policy and Regulation Governments worldwide are enacting policies to foster circular economies. The European Green Deal, for instance, emphasizes resource efficiency, eco-design, and sustainable product regulations. In countries like Japan and the Netherlands, ambitious circular economy goals are steering industries toward systemic change. 3. Corporate Responsibility and Innovation Corporations like Patagonia, IKEA, and Unilever are leading the way by integrating circular principles. From take-back programs to designing for disassembly, these businesses are pioneering sustainable models that inspire industry-wide shifts. 4. Consumer Behavior A growing segment of consumers prefers products that align with their environmental values. Brands that communicate their commitment to sustainability often gain customer loyalty, demonstrating that ethical practices are a competitive advantage. Beyond Recycling: The Misconceptions of Circular Economies One common misconception is equating circular economies with mere recycling. While recycling is integral, it represents only one aspect of the broader framework. Circularity requires a fundamental rethinking of product design, supply chains, and business models. For example, a circular economy prioritizes “upstream interventions”. It focuses on reducing material inputs, improving energy efficiency, and adopting renewable resources rather than solely addressing waste management downstream. Concepts such as product-as-a-service (PaaS) and modular design exemplify how businesses can innovate beyond recycling. Circular Economy in Action: Real-World Case Studies 1. The Rise of Repair Cafés Communities worldwide are embracing the repair movement to combat planned obsolescence. Repair cafés provide spaces where individuals can mend household items, from electronics to clothing, fostering a culture of reuse and extending product life. 2. Loop: Revolutionizing Consumer Goods Loop, a platform launched by TerraCycle, reintroduces the milkman model for modern consumer goods. Customers receive products in reusable packaging, which is collected, cleaned, and refilled, drastically reducing single-use plastics. 3. Philips and Circular Lighting Philips’ “lighting-as-a-service” model demonstrates the power of circular design. Rather than selling light fixtures, Philips provides lighting solutions as a service. This approach incentivizes the company to design long-lasting, energy-efficient products while retaining control over end-of-life disposal. The Economic Case for Sustainability and Circularity Critics often argue that adopting sustainable and circular practices imposes financial burdens. However, evidence increasingly suggests the opposite. Circular economies create economic value by reducing costs associated with raw materials, waste management, and energy consumption. Moreover, these models unlock new revenue streams through innovative services and market differentiation. For instance, a 2018 study by the Ellen MacArthur Foundation estimated that transitioning to a circular economy in Europe alone could generate €1.8 trillion in economic benefits by 2030. Similarly, businesses that embrace sustainability often outperform their peers in long-term financial metrics, showcasing the resilience of ethical practices. Challenges and Barriers to Adoption Despite its promise, transitioning to a circular economy is not without hurdles. 1. Systemic Inertia: Existing linear supply chains are deeply entrenched, requiring significant investment to overhaul. 2. Regulatory Complexity: A lack of standardized policies and fragmented regulations complicates implementation. 3. Cultural Resistance: Changing consumer behavior and industry mindsets remains a formidable challenge. 4. Technological Gaps: While technology plays a key role, access to cutting-edge solutions can be a barrier for small and medium-sized enterprises (SMEs). Addressing these challenges requires collaboration across governments, industries, and communities, alongside substantial investment in education, infrastructure, and innovation. Looking Ahead: The Role of Collaboration The transition to sustainable business models and circular economies cannot occur in silos. Partnerships among stakeholders—corporations, governments, non-profits, and academia are essential. Initiatives like the Ellen MacArthur Foundation’s CE100 network exemplify how cross-sector collaboration can drive large-scale change.Moreover, education plays a crucial role in equipping the workforce of tomorrow with the skills and mindset needed to thrive in a circular economy. Universities and institutions must integrate circularity

Lubna Suliman Al OlayanDubai Fashion Week’s core highlights By Desk Reporter Lubna Suliman Al Olayan stands as an emblem of transformation and progress in the Arab business landscape, leaving an indelible mark on Saudi Arabia’s economy and beyond. Born into the illustrious Olayan family, she was exposed early to the intricate dynamics of commerce and its capacity to drive societal change. Her leadership at Olayan Financing Company (OFC) has been pivotal in advancing Saudi Arabia’s economic diversification, aligning with the goals of Vision 2030. Lubna broke barriers in 2004 when she became the first woman to join the board of a Saudi publicly listed company, a momentous step toward gender inclusion in the region. She later cemented her influence as the first chairwoman of a Saudi bank, leading the Saudi British Bank (SABB) after its merger with Alawwal Bank, making it the third-largest bank by assets in Saudi Arabia. Under her stewardship, SABB has aimed to become a hub for modern banking while fostering opportunities for Saudi men and women in alignment with the Kingdom’s development goals. Educationally grounded with a Bachelor’s degree from Cornell University and an MBA from Indiana University, Lubna’s academic foundation has complemented her professional acumen. Her early career at Morgan Guaranty in New York provided valuable international experience before she returned to Saudi Arabia to contribute to her family’s conglomerate. Beyond her corporate accomplishments, Lubna is an advocate for societal change, focusing on youth empowerment, gender equality, and entrepreneurship. Her leadership at Alfanar, the first venture philanthropy organization in the Arab world, highlights her commitment to social impact. Alfanar has supported initiatives in education, capacity building, and community development, uplifting marginalized groups across the region. Her philanthropic vision underscores the importance of private sector contributions to societal welfare. Lubna’s belief in fostering dialogue to build cultural bridges reflects her nuanced understanding of Saudi Arabia’s heritage as a cornerstone for global connections. Her personal ethos emphasizes inclusion, respect, and lifelong learning as essential pillars for leadership. Her contributions to business and society have earned her global recognition, including being consistently listed among the most influential women in the world. Lubna’s unwavering dedication to creating a more inclusive and progressive Arab world continues to inspire, setting a benchmark for future generations of leaders.

Mohammed Hussein Al-Amoudi A Legacy of Vision and Integrity By Desk Reporter Mohammed Hussein Al-Amoudi, born in Dessie, Ethiopia, to a Yemeni-Saudi father and an Ethiopian mother, is a prominent business tycoon and one of Africa’s wealthiest individuals. His mixed heritage played a pivotal role in shaping his worldview, blending diverse cultural values and traditions that have influenced his approach to business and philanthropy. Al-Amoudi’s extensive business empire spans multiple industries, including oil, mining, agriculture, real estate, and hospitality, primarily operating through his conglomerates Corral Petroleum Holdings and MIDROC (Mohammed International Development Research and Organization Companies). Al-Amoudi’s entrepreneurial journey is marked by his keen ability to identify opportunities in developing markets. In Ethiopia, his transformative contributions to agriculture have revolutionized the sector, introducing modern farming techniques that have enhanced productivity and food security. His ventures in the energy sector, including refining and distribution networks, have bolstered regional infrastructure, supporting economic growth and stability. Beyond Ethiopia, Al-Amoudi’s business activities extend to other parts of Africa, the Middle East, and Europe, cementing his reputation as a global investor. Philanthropy is a cornerstone of Al-Amoudi’s vision, reflecting his commitment to uplifting underserved communities. His charitable contributions include funding healthcare initiatives such as cancer treatment facilities, maternal health programs, and the construction of hospitals and clinics in Ethiopia and Saudi Arabia. In education, he has supported the development of schools and vocational training centers, empowering individuals with the skills needed to thrive. These efforts underscore his dedication to fostering long-term societal development and peace. Despite his many accomplishments, Al-Amoudi has faced challenges, including his 2017 detention during Saudi Arabia’s anti-corruption crackdown. His release in 2019 highlighted his resilience and the strength of his global network. These experiences reinforced his commitment to economic stability and sustainable development in the regions where he operates. Al-Amoudi’s business philosophy centers on sustainability and empowerment. He emphasizes responsible resource utilization and prioritizes creating local job opportunities, fostering communal growth. His ventures align with his deep cultural ties to Ethiopia and Saudi Arabia, blending respect for tradition with forward-thinking innovation. His investments often focus on improving lives while maintaining a balance between economic growth and environmental responsibility. As a visionary leader, Mohammed Al-Amoudi’s life is a testament to the transformative power of strategic investment and philanthropy in shaping nations. His dedication to his heritage and his progressive outlook have driven significant global impact. Through his story, he inspires others to harness their resources and influence to create meaningful change, showing how a blend of cultural respect and innovative practices can foster progress and unity across borders.

Sulaiman Abdul Aziz Al RajhiThe Humble Visionary Who Revolutionized Islamic Banking And Redefined Philanthropy By Desk Reporter S ulaiman Abdul Aziz Al Rajhi’s life story is an inspiring example of perseverance, faith, and extraordinary impact. Born in 1929 into a humble Saudi family, he faced challenging circumstances early in life. At just 12 years old, he worked as a palm date collector for six Saudi Riyals per month and later took on various low-paying jobs, including being a porter, waiter, and kerosene wholesaler. His entrepreneurial journey began when he launched a small grocery shop to fund his marriage expenses, later selling it to venture into currency exchange in 1970. This laid the foundation for his groundbreaking financial empire.  In 1957, Al Rajhi co-founded Al Rajhi Bank, which would grow into the world’s largest Islamic lender. Guided by Islamic principles, he championed interest-free banking, a revolutionary idea at the time. This commitment to ethical finance faced resistance initially but ultimately led to the global acceptance of Islamic banking systems, influencing financial policies in countries like Malaysia and the UK. His work not only redefined banking but also established a blueprint for ethical financial practices.  Al Rajhi’s business philosophy extended beyond banking. He diversified into agriculture with Al-Watania Poultry, one of the world’s largest halal and organic food producers, promoting sustainability and food security. His projects emphasized environmental responsibility and adhered to Islamic values of ethical consumption. A devout philanthropist, Sulaiman committed much of his wealth to societal betterment.  In 1983, he formalized his charitable activities through the Sulaiman Al Rajhi Charitable Foundation, which supports education, healthcare, and poverty alleviation initiatives across Saudi Arabia. Notably, in 2011, he transferred a significant portion of his wealth, including 20% of Al Rajhi Bank’s shares, to a waqf (endowment) to sustain these initiatives. His charitable endowment is considered one of the largest in Islamic history.  Despite his vast wealth, Al Rajhi led a remarkably modest life. He believed in frugality and ensured his lifestyle remained simple, focusing on generosity and the welfare of others. When asked about his personal wealth, he stated that he had retained nothing for himself, relying on the waqf for basic needs, a testament to his humility and commitment to faith.  Sulaiman Al Rajhi’s legacy is a testament to how faith, hard work, and visionary thinking can create profound change. Through his pioneering efforts in Islamic finance, sustainable business practices, and philanthropy, he not only transformed industries but also inspired a generation to blend enterprise with ethical responsibility. His family continues to uphold his values, ensuring that his mission of empowering communities and fostering societal progress endures.

Lobna Helal Dubai Fashion Week’s core highlights By Desk Reporter Lobna Helal’s journey in the financial sector is a testament to her leadership and dedication to advancing Egypt’s economy. Her appointment as Deputy Governor of the Central Bank of Egypt (CBE) marked a historic milestone, making her the first woman in this position. Recognized by Forbes as one of the most powerful Arab women, Helal has played an integral role in shaping Egypt’s financial landscape, particularly through her contributions to banking reforms and monetary stability.  Helal’s career at the CBE began in 2004, transitioning from the private sector, where she had an investment banking background. She was instrumental in implementing a comprehensive two-phase banking sector reform program, which strengthened Egypt’s financial institutions. During her tenure as Deputy Governor, she focused on monetary stability, ensuring price stability and confidence in the Egyptian pound’s value. This leadership role not only solidified her influence within Egypt but also enhanced the global reputation of the CBE.  Her advocacy for financial inclusion has been particularly impactful. Helal has championed initiatives to empower women and underserved populations, aligning financial access with sustainable development goals. Notably, she has supported small and medium enterprises (SMEs) by developing frameworks that improve their access to financial resources, recognizing these businesses as pivotal drivers of economic growth.  Beyond her technical expertise, Helal is a vocal proponent of gender equality in the banking sector. She has prioritized creating a gender-sensitive infrastructure within the CBE, including leadership programs designed to mentor and promote women to executive positions. Her role as Vice Chair of the Gender and Women Financial Inclusion Committee under the Alliance for Financial Inclusion underscores her international commitment to empowering women financially and professionally. Helal’s achievements extend beyond Egypt. Her active participation in global forums has placed her as a significant figure in the conversation around women’s roles in the financial sector. She has consistently highlighted the importance of blending modern financial practices with traditional values, fostering a financial ecosystem that respects Egypt’s cultural heritage while embracing innovation.  A proud alumna of the American University in Cairo (AUC), Helal credits her success to a robust educational foundation and mentorship from influential professors. Her academic journey in political science and economics laid the groundwork for her dual focus on technical excellence and leadership. She has often acknowledged the role of supportive leaders and her family, particularly in balancing the demands of a high-profile career and personal life.  Lobna Helal’s inspiring journey has not only broken barriers for women in Egypt but has also set a precedent for future generations. Her vision of a more inclusive, resilient financial system, combined with her unwavering commitment to gender equality, ensures her lasting legacy as a trailblazer in the Arab world and beyond.

Al Jaber Mohamed Bin IssaA Legacy Of Vision And Integrity By Desk Reporter Mohamed Bin Issa Al Jaber is a prominent entrepreneur and philanthropist whose contributions extend far beyond business into education, culture, and societal development. His entrepreneurial journey began with the founding of MBI International, a multinational conglomerate spanning hotels, energy, and real estate. The group’s hospitality division, JJW Hotels & Resorts, has built a strong presence in Europe and the Middle East, showcasing his acumen for strategic growth and innovation. This success reflects his vision of integrating high-quality services with cultural diversity, catering to an international clientele. As the founder of the MBI Al Jaber Foundation, Al Jaber has dedicated significant resources to advancing education and fostering cross-cultural understanding. The foundation provides scholarships for Arab students to study at leading Western institutions, empowering a new generation to contribute to global society. It also supports diverse educational and cultural initiatives, such as promoting artistic endeavors, preserving cultural heritage, and sponsoring international exchange programs. Al Jaber firmly believes education has the transformative power to drive social and economic progress, bridging gaps between communities and nations. Al Jaber’s philanthropic work is characterized by his unwavering commitment to transparency and social responsibility. His foundation has supported various prestigious institutions, including the London Middle East Institute at SOAS and multiple programs at the University of Oxford, demonstrating his belief in collaboration between the Arab world and the West. Noteworthy initiatives include funding journalism training in Yemen and facilitating platforms for Israeli and Palestinian students to engage in constructive dialogue in London. These projects underscore his dedication to peacebuilding and fostering mutual understanding. Beyond his philanthropic ventures, Al Jaber serves as a UNESCO Special Envoy for Education, Tolerance, and Cultures, a role that amplifies his advocacy for advancing technology, education, and cooperation in the Arab world. His accolades, including numerous honorary degrees and international awards, reflect the global recognition of his efforts in driving economic development, empowering education, and promoting cultural exchange. His legacy stands as a testament to how one individual’s vision and dedication can inspire progress and unity across borders.

RAJA EASA AL GURG Dubai Fashion Week’s core highlights By Desk Reporter Raja Easa Al Gurg, an icon of leadership and innovation in the UAE, continues to inspirewith her multifaceted contributions to business, education, and female empowerment. As the Chairperson and Managing Director of the Easa Saleh Al Gurg Group, she has grown the company into a diversified conglomerate spanning industries like retail, real estate, and manufacturing.   Her leadership style emphasizes authenticity and resilience, themes she explores in her latest book, The Power of Authenticity: Three Principles of Leadership Success. Through this book, Al Gurg shares lessons from her journey, from her early career in education to her rise as a global business leader, advocating for leveraging personal authenticity in leadership to drive success.  Beyond her corporate role, Al Gurg is a champion of women’s empowerment. As the founder and President of the Dubai Business Women Council, she has cultivated platforms for strategic education, training, and networking, helping to dismantle barriers for women in business. Her advocacy extends to global forums like the Arab International Women’s Forum, underscoring her dedication to increasing female participation in economic activities, which she views as essential for national progress.  Education remains central to Al Gurg‘s vision. She serves on the boards of several academic institutions. including the University of Dubai and the c Smart University. Her initiatives often focus on equipping youth with the skills needed in a rapidly evolving world, emphasizing mentorship as a tool to nurture the next generation of leaders. Her honorary doctorate recognitions from Queen’s University Belfast and Amity University further highlight her impact in this domain.  Al Gurg is equally committed to philanthropy. As Chairperson of the Al Jalila Foundation and active in the Easa Saleh Al Gurg Charity Foundation, she has education. Her leadership in these organizations reflects her dedication to fostering a culture of giving back.  Culturally, Al Gurg seamlessly blends Emirati heritage with modern practices. Her autobiography, Raja Al Gurg: An Autobiography, recounts her journey as a trailblazing Muslim woman in business, emphasizing how cultural values can coexist with global best practices. Her efforts have earned her recognition as one of Forbes Middle East’s most powerful businesswomen, cementing her legacy as a visionary leader.  Dr. Raja Easa Al Gurg’s life exemplifies how authenticity, commitment to education, and advocacy for inclusivity can drive societal and economic progress, making her an enduring role model both regionally and internationally.

The Legacy of Ibtihaj Al-Ahmadani By Tsnim Saddig A Journey of Innovation As the warm sun rose over the city of Al-Madina, casting its golden light across a bustling metropolis, Ibtihaj Al-Ahmadani stood on the balcony of her company’s headquarters. The view below mirrored her journey — a blend of tradition and progress, humility and ambition. From her early days in a quiet village to her current status as a global pioneer, Ibtihaj’s story is one of courage, vision, and relentless determination. Born into modest beginnings on the outskirts of Al-Madina, Ibtihaj’s curiosity and drive to challenge convention set her apart from an early age. Growing up, she was fascinated by how innovation could solve everyday problems and transform lives. With limited resources but boundless imagination, she began dreaming of a future where technology could bridge gaps and create opportunities for all. After years of hard work and study, Ibtihaj launched her tech startup — a venture driven by creativity, cutting-edge technology, and user-centric designs. From humble beginnings, her company rapidly gained traction, redefining industry standards and revolutionising how people interacted with digital platforms. What began as a modest idea blossomed into a global powerhouse, earning her accolades for her visionary leadership and innovation. Yet, amid her meteoric rise, Ibtihaj never lost touch with her roots. Her values, deeply rooted in community and compassion, guided her every decision. She established scholarship funds to support underprivileged youth, created mentorship programmes to foster the next generation of leaders, and introduced initiatives to encourage young entrepreneurs to embrace risk and creativity. One particularly memorable moment came when a budding entrepreneur approached Ibtihaj, seeking advice. She recognised a reflection of her younger self in the aspiring innovator and took them under her wing, sharing her insights and challenges. For Ibtihaj, the real measure of success wasn’t just in her company’s growth but in the legacy of inspiration she left behind. Over the years, her impact extended beyond the world of technology. With a growing awareness of sustainability, Ibtihaj spearheaded eco-conscious initiatives within her company, integrating renewable energy solutions and promoting a circular economy model. She became a vocal advocate for balancing profitability with responsibility, urging others in the business world to adopt ethical practices that prioritised the planet. Her efforts to blend innovation with sustainability earned her invitations to global forums, where she shared her vision for a more inclusive and environmentally conscious future. As she stood before world leaders and changemakers, her message was clear: true progress lies in aligning values with action, and success must serve the greater good. Today, the name Ibtihaj Al-Ahmadani resonates as a symbol of innovation, integrity, and empowerment. Her legacy lives on, not only in the products she pioneered but in the countless lives she touched. From the heart of Al-Madina to far-reaching global communities, her journey continues to inspire. As the sun set on another day in Al-Madina, Ibtihaj stood once more on her balcony, her gaze fixed on the horizon. For her, the future was not a distant concept but an open canvas, waiting to be painted with new ideas, opportunities, and solutions. In her heart, she knew her story — of leadership, purpose, and compassion — had only just begun.

Prince Alwaleed Bin Talal AlsaudVisionary of Global Philanthropy and Progress By Desk Reporter Born in 1955 into the Saudi royal family, Prince Alwaleed Bin Talal Alsaud is the grandson of both King Abdulaziz, the founder of modern Saudi Arabia, and Riad Al Solh, Lebanon’s first Prime Minister. This dual heritage shaped his worldview, blending Saudi traditions with Lebanese multiculturalism. Educated in the U.S., he earned a bachelor’s degree in Business Administration from Menlo College and a master’s degree in Social Science from Syracuse University. These experiences influenced his global outlook and ambitious approach to entrepreneurship and philanthropy. Prince Alwaleed is renowned for building one of the most successful investment empires in the world. Through Kingdom Holding Company, he invested in industries such as hospitality, banking, and media, with stakes in iconic brands like Citigroup, Apple, and Twitter. His business acumen transformed him into one of the wealthiest individuals globally, but he is equally noted for his humanitarian endeavors. Prince Alwaleed’s ideology centers on economic empowerment, intercultural dialogue, and social justice. His belief in using wealth as a tool for global betterment reflects Islamic values, particularly the principles of charity and Zakat. He emphasizes the importance of bridging cultural divides and fostering understanding between civilizations, an effort he supports through initiatives like the Alwaleed Islamic Studies Program at Harvard University. This program promotes interdisciplinary research on Muslim societies to deepen cross-cultural understanding. A staunch advocate for global peace, Prince Alwaleed views economic development as a pathway to stability. Through Alwaleed Philanthropies, he has spent over $4 billion on projects in 189 countries, focusing on women and youth empowerment, disaster relief, poverty eradication, and cultural exchange. His work aims to build a more tolerant world by fostering mutual respect across religious and cultural boundaries. This is epitomized in his support for projects that combat extremism and celebrate diversity. Prince Alwaleed’s contributions go beyond business and philanthropy; he has become a symbol of modernization within the Arab world. By aligning traditional Islamic values with contemporary global challenges, he advocates for progress that respects cultural roots. His vision for the future is one where economic opportunity and cultural harmony lead to sustainable peace.