business

Revolutionizing Modest Fashion the Story of SOFIA D COLLECTION By Diana Brown The abaya and kaftan have long been integral to fashion in the UAE, traditionally influenced by South Asian styles or adorned with heavy embellishments. However, the landscape of modest fashion has been undergoing a transformation, led by designers who infuse modernity into tradition. Among these innovators is Sofia, the visionary behind Sofia D Collection, a brand redefining abayas with a contemporary and fashion-forward approach. A lifelong lover of abayas, Sofia’s journey into the fashion world began with a simple idea: to create elegant, modern designs that blended Western fashion elements with the modest aesthetic. Her designs first gained widespread attention when Joelle, the renowned beauty expert and television personality, wore one of her abaya dresses on her MBC show. At a time when social media had yet to dominate fashion exposure, the impact of this moment was profound. Viewers flooded Joelle with inquiries about the abaya dress, marking a pivotal moment for Sofia and confirming that her designs resonated deeply with Arab women, particularly Emiratis. This recognition fueled Sofia’s determination to establish her own brand, one that prioritizes class, comfort, and uniqueness. Inspired by a fusion of European fashion trends and cultural heritage, her designs incorporate the elegance, structure, and innovation of Western couture while preserving the intricate craftsmanship of traditional textiles. Every piece tells a story, balancing contemporary aesthetics with a deep-rooted appreciation for cultural identity. Sofia believes that the key to success in fashion lies in staying true to one’s vision while embracing continuous learning. Fashion is ever-evolving, but a distinct creative voice sets a designer apart. Mastery of fabrics, a keen eye for detail, and an unwavering dedication to refining one’s craft are essential elements of a successful brand.  She encourages young designers to draw inspiration from history, culture, and art while crafting something uniquely their own. Above all, she emphasizes patience and persistence—reminding aspiring creators that success is a journey built on passion and dedication. Describing her collection in three words—trendy, comfortable, and uniquely special—Sofia envisions an exciting future for her brand. She plans to expand her collection, experimenting with new fabrics and silhouettes that push the boundaries of abaya fashion while maintaining the elegance and modesty at its core. International expansion is also on the horizon, with the goal of reaching a global audience that appreciates fashion-forward designs rooted in cultural heritage. Through Sofia D Collection, she aims to redefine abaya fashion, merging tradition with modern sophistication in a way that feels fresh, inclusive, and effortlessly chic. Her journey is a testament to the power of innovation, proving that modest fashion can be both timeless and trendsetting.

SALLYHA DIN Merging Luxury Fashion with the Thrill of Motorcycling By Wajiha Naaz Sallyha Din’s journey is a unique blend of luxury fashion and motorcycling, two seemingly distinct worlds that she has seamlessly merged. Growing up with a love for both fashion and sports, she never saw them as separate passions. Instead, she embraced them together, feeling most herself when riding her bike while looking and feeling beautiful. For her, fashion and motorcycling are not just interests but integral parts of her identity. Motorcycling became a transformative force in her life. During a particularly challenging period, she decided to break free from limiting beliefs by pursuing one of her wildest dreams—riding a motorcycle. This decision changed everything. Once she took the leap, she never looked back. The experience made her more confident and self-reliant, teaching her the value of solitude and self-trust. Over time, she evolved into the person she always aspired to be, both on and off the bike. Her love for beauty led her to develop the concept of ‘Helmet Proof Beauty.’ This approach focuses on long-wear, budge-proof makeup for women who want to maintain their look without constant touch-ups. With a background in modeling and makeup artistry, she honed her skills to create beauty routines that last through long rides, press trips, and various climates.  Applying makeup is not just a routine for her; it’s a form of meditation that helps her embrace herself while also protecting her skin from environmental pollutants. More importantly, she hopes to inspire women to care for themselves, regardless of whether they wear makeup or not. Finding the perfect balance between safety and style as a motorcyclist was initially a challenge, especially given the lack of fashionable protective gear for women. However, with time and research, she discovered options like under-clothing armor, which allows her to maintain her style while staying protected. Owning a diverse collection of biker jackets also gives her the versatility to switch up her looks while ensuring safety on the road. Luxury beauty is an essential part of her content, and she spares no expense when it comes to selecting products that meet her ‘helmet-proof’ standards. With skincare being a priority, she carefully considers ingredients to ensure her makeup not only looks great but also benefits her skin. Throughout her career, collaborations have played a significant role in shaping her journey. Working with brands like Triumph, Royal Enfield, and Harley Davidson has taken her on incredible adventures, expanding her riding skills and introducing her to lifelong friendships. As an ambassador for Dainese London, she takes pride in representing brands that align with her passion for motorcycling.  In the beauty world, collaborations with Tatcha, Space NK, Harrods, and Memo Paris have been particularly meaningful, as she values authenticity and only supports brands she truly believes in. The recognition she receives from these collaborations reinforces her mission to create impactful content that resonates with her audience. Being a woman in the motorcycling community comes with unique challenges, particularly when also embracing fashion and beauty. She often faces skepticism and is underestimated, but she combats imposter syndrome by continuously improving her skills and pushing herself beyond her comfort zone. Her dedication to mastering different riding styles and techniques has helped her establish credibility in the biking world. Encouraging others to blend their passions, she advises individuals to start creating without overthinking. Authenticity is key, and developing a unique identity in content creation takes time. Rather than seeking immediate validation, she believes in building a genuine community by consistently sharing what truly resonates. Looking ahead, she envisions expanding ‘Helmet Proof Beauty’ through collaborations, possibly curating a biker girl edit with brands. She also hopes to revive her podcast, ‘Ride of Your Life,’ which aligns with her mission to empower women who actively embrace life. Reflecting on her journey, the most rewarding aspect has been the ability to be her authentic self while connecting with like-minded individuals. Each day brings her closer to the person she has always dreamed of becoming, and that sense of fulfillment is what fuels her passion.

A Future Without LimitsQatar Vision 2030 and the Pursuit of Sustainable Prosperity By Amna Kanwal Across the sparkling sands of the Arabian Penainsul, Qatar stands as a nation driven by determination and ambition. Known for its wealth, culture, and modernity, the country has boldly charted a course for the future with an initiative to transform its society, economy, and environment. This forward-thinking commitment to progress encapsulates Qatar’s Vision 2030, a pioneering blueprint for sustainable growth and innovation. Launched in 2008 under the visionary leadership of then-Heir Apparent His Highness Sheikh Tamim bin Hamad Al Thani, Qatar National Vision 2030 is more than just a strategic plan. It promises to create a resilient, diversified, and knowledge-based economy with sustainability. By seamlessly integrating economic diversification, social development, environmental stewardship, and human resource investment, this vision signifies a bold step toward shaping a brighter, long-term future for not just Qatar but the world. Qatar’s economy has historically relied heavily on its vast reserves of natural gas and petroleum. While this wealth has propelled the nation into global prominence and allowed significant modernization, Qatar recognizes the need to reduce dependence on non-renewable energy sources. Vision 2030 aims to address this challenge by diversifying its economy to foster industries less reliant on fossil fuels, paving the way for a sustainable and prosperous post-oil era. This goal isn’t just about economics; it acknowledges the pressing global conversation around sustainability. Qatar has thus placed itself at the intersection of addressing planetary concerns, driving technological advancement, and fostering social progress. The Four Pillars of Qatar Vision 2030 Human Development: Empowering the Nation’s Greatest Asset Qatar significantly emphasizes human development because its people are its most valuable resource. This involves establishing a world-class educational system that equips citizens to achieve their aspirations and meet society’s needs. Educational curricula and training programs are tailored to respond to the current and future demands of the labor market, ensuring that individuals are prepared for a rapidly changing world. By focusing on science, technology, engineering, and mathematics (STEM) education and fostering critical thinking and problem-solving skills, Qatar ensures that its citizens are at the forefront of innovation and progress. Additionally, accessible educational programs for lifelong learning are prioritized, offering opportunities for professional development and personal growth to all citizens and residents. This aligns with Qatar’s commitment to building a knowledge-driven economy that values creativity and innovation at every stage of life. In healthcare, Qatar strives for a world-class system that caters to the diverse needs of its population. Preventive healthcare is a key focus, with widespread awareness campaigns targeting issues such as healthy lifestyles, mental well-being, and early detection of diseases. Integrating advanced technologies, such as telemedicine and electronic health records, ensures improved efficiency and access across the healthcare system. High-quality research, spearheaded by institutions like the Qatar Biomedical Research Institute, accelerates medical breakthroughs to address regional and global health challenges. This commitment ensures that all residents benefit from enhanced physical and mental healthcare services, fostering a healthier, more vibrant society. Social Development: Fostering a Cohesive and Just Society Qatar’s Vision 2030 envisions a just and caring society with high moral and ethical standards. At the heart of this goal is the promotion of strong family structures, which serve as the foundation of society. National initiatives encourage families to maintain moral, cultural, and religious values, providing children with a nurturing environment that instills respect, tolerance, and responsibility.  Efforts are also focused on developing comprehensive social protection systems to ensure that every member of society has access to basic needs, civil rights, and economic opportunities. These systems aim to safeguard the dignity and well-being of individuals, particularly the most vulnerable, by offering financial stability and support services. Civil society organizations and public institutions play an instrumental role in preserving Qatar’s national identity while promoting openness to other cultures. Qatar fosters dialogue and mutual understanding with global communities through arts, literature, and cultural events. A key aspect of social development is women’s empowerment, enabling them to thrive in political, social, and economic spheres.  Programs are in place to provide women with education, employment opportunities, and leadership development initiatives. By ensuring that women have equal access to resources and decision-making roles, Qatar taps into the full potential of its population to create a genuinely inclusive and vibrant society. This inclusive outlook positions Qatar as a progressive nation that values diversity and social cohesion. Economic Development: Diversifying for a Sustainable Future While Qatar has thrived as one of the largest natural gas exporters, QNV 2030 underscores the necessity of a diversified economy that can sustain growth for future generations. To achieve this, Qatar supports strategic investments in industries beyond hydrocarbons, such as information technology, renewable energy, tourism, and creative industries.  This forward-thinking approach is matched by government policies that stimulate innovation and entrepreneurship, mainly through significant funding and resource allocation to small- and medium-sized enterprises (SMEs). These businesses are the backbone of the private sector and contribute to a more robust, competitive economy. Infrastructure development lies at the core of Qatar’s diversification efforts. Iconic projects like Lusail City and Msheireb Downtown Doha integrate cutting-edge technology with sustainability principles, creating smart cities that serve as global business hubs. Additionally, Qatar’s ambitious transportation network, which encompasses the Doha Metro, Hamad Port, and the expanded Hamad International Airport, enhances the country’s role as a logistical and trade hub connecting the East and West.  Strategic partnerships and foreign investments further strengthen domestic industries, ensuring a resilient economy capable of adapting to global trends. By nurturing a knowledge-based economy and promoting sustainable practices, Qatar paves the way for long-term economic prosperity. Environmental Development: Stewardship for Future Generations Environmental development is central to Qatar’s Vision 2030, reflecting the nation’s dedication to preserving natural resources for future generations. One of the primary goals is to promote sustainable resource consumption, mainly by reducing the carbon footprint through cleaner energy solutions.  Renewable energy, like solar and wind, is rapidly being integrated into the national grid, supporting efforts to transition away from fossil fuels. Nationwide programs,

Btoul Allou The Astonishing Entrepreneur Redefining Poise In The World Of Nutrition & Fashion By Diya Vora Magnav Holds an Exclusive Conversation With Btoul Allou, A Pioneering Figure Merging Nutrtion & Style In a world where nutrition and fashion seem like distant realms, Btoul Allou stands as a bold innovator, seamlessly intertwining the two to redefine both industries. As a visionary entrepreneur, she is proving that confidence stems not only from what you wear but also from how you nourish yourself. With an entrepreneurial spirit, high-profile collaborations, and a magnetic presence, Btoul is rapidly emerging as a transformative force in the Arab world and beyond. From Dietetics to Fashion: A Natural Fusion Balancing two seemingly distinct careers might sound overwhelming, but for Btoul, the connection between nutrition and fashion is undeniable. “Honestly, they’re not as different as people think! I’ve loved fashion since I was little. My grandmother used to design a dress for me every month, and my mom always styled me. That made me see clothing as a way to express confidence. And that’s exactly what good nutrition does, too—it makes you feel great from the inside out.” For Btoul, true nutrition extends beyond diet plans and exercise routines. It’s about embracing a lifestyle that celebrates individuality, self-care, and personal expression. By merging her expertise in dietetics with her passion for fashion, she has created a revolutionary approach that empowers people to feel and look their best. The Entrepreneurial Mindset – Building A Brand Beyond Trends Btoul’s career is anything but conventional. Instead of following the well-trodden path of a dietitian, she envisioned something bigger something that blends nutrition with self-expression. “I think entrepreneurship is about seeing gaps and filling them in a way that makes life easier or better for people. That’s exactly what I try to do with my brand.” Through strategic collaborations with renowned Arab publications such as Ad-Diyar and Al-Nahar, and partnerships with leading international brands, she has elevated her expertise to a global stage. Herself as a brand is not just about aesthetics; it’s about innovation, self-confidence, and making well-being both accessible and aspirational. Fashion and Nutrition – An Empowering Combination To Btoul, fashion is more than just fabric and trends it’s a form of self-empowerment. “Think about it—when you feel good in your body, you naturally want to express that in the way you dress. And vice versa! If you’re wearing something you love, you instantly feel more confident, no matter what the number on the scale says.” Her approach isn’t about fleeting trends or societal pressures. It’s about celebrating individuality and helping people build confidence through both personalized nutrition and a refined sense of style. Her philosophy turns self-care into an exciting journey rather than an intimidating challenge. Leadership and Growth – Paving the Way for Future Entrepreneurs Btoul’s leadership style is deeply influenced by collaboration, mentorship, and a relentless pursuit of growth. “I’ve worked in major hospitals in Lebanon and Syria, and that’s really shaped how I lead. I’ve seen firsthand that the best results come from working as a team. Over the years, I’ve learned to trust my instincts more and take bigger risks. That’s how you grow.” She envisions a future where her brand expands across the Middle East, seamlessly merging nutrition, confidence, and style. Beyond business success, her goal is to nurture the next generation of women who dream of combining their passions into fulfilling careers. Breaking Barriers – Overcoming Challenges in the Industry Despite her growing influence, Btoul’s journey has not been without obstacles. Convincing people that fashion and nutrition belong together was no easy feat. “Honestly, convincing people that nutrition and fashion belong together was tough. The nutrition industry tends to be super focused on numbers, and the fashion industry can sometimes feel exclusive. It took a while for people to understand that what I do isn’t about vanity—it’s about feeling amazing in your own skin.” However, the results spoke louder than words. Through countless success stories and visible transformations, she has shattered misconceptions, proving that confidence and well-being are deeply interconnected. Staying Ahead: Innovation and the Future of Nutrition Staying at the forefront of two rapidly evolving industries requires constant learning, adaptability, and a keen eye on the future. “Whether it’s attending workshops, getting new certifications, or just staying active on social media, I make sure I know what’s happening in both industries. Social media is amazing for that—you get real-time feedback from people about what they need and what’s missing.” Looking ahead, she believes AI will be a game-changer in both nutrition and personal styling. “Imagine having AI-driven meal plans and personal styling recommendations based on your body type, lifestyle, and health needs. I think the future of nutrition is going to be hyper-personalized, and AI will play a huge role in that.” Empowering Women – A Legacy of Confidence and Success Btoul’s journey serves as a beacon of inspiration for women who dare to dream beyond conventional paths. “If there’s one thing I want women to take from my journey, it’s that you don’t have to choose between your passions. You can build something unique and meaningful—even if people don’t ‘get it’ at first.” When asked how she would like to be remembered among the world’s top women leaders, her response is both simple and profound. “I’d want to be remembered for helping people feel their best, inside and out. I want to make nutrition approachable, not intimidating. Most importantly, I want to empower women to take up space, break rules, and create their own success stories.” Btoul Allou is not just shaping bodies—she’s shaping confidence. As she continues to redefine industry norms and inspire women across the Arab world and beyond, her influence is destined to leave a lasting legacy. The Future Is BTOUL ALLOU Btoul Allou isn’t just changing the game—she’s creating her own. With her unstoppable energy, fearless mindset, and game-changing vision, she’s on her way to becoming a household name, not just in the Arab world, but

Dr Rola Al Shahadat A Visionary in Aesthetic Dermatology By Michelle Clark Dr. Rola Al Shahadat, a distinguished dermatologist with over 13 years of experience, has made a significant mark in the field of dermatology and non-surgical aesthetics across Ukraine and the UAE. As the founder of Charisma Clinics Group, which now boasts three branches in Dubai and Abu Dhabi, she has revolutionized the aesthetics industry by bringing cutting-edge treatments and advanced anti-aging techniques to the Middle East. Her passion for beauty, combined with her medical expertise, has positioned her as a leading figure in aesthetic dermatology. Coming from a family with a strong medical background, Dr. Rola always knew she was destined to be a doctor. However, it wasn’t until she completed her general medicine studies that she realized her deep interest in dermatology and aesthetics. She was fascinated by how aesthetic treatments could transform a person’s self-confidence and overall psychological well-being. As a woman, she felt an intrinsic connection to the idea of helping others find their unique beauty and charisma in a way that is both natural and refined.  This desire led her to specialize in aesthetic dermatology, blending medical science with artistry to create remarkable results for her patients. When Dr. Rola founded Charisma Clinics Group, her vision was clear—to introduce high-quality, science-backed aesthetic treatments to the GCC region. Having worked in Europe, she recognized a growing demand for modern aesthetic and anti-aging procedures in the Middle East.  She wanted to ensure that these treatments were accessible and performed to the highest standards, with a focus on both safety and artistry. Over the years, her clinics have set a benchmark in the region by offering a comprehensive patient experience, where innovation, expertise, and patient care go hand in hand. Charisma Clinics Group has become a trusted name, attracting clients from across the UAE and beyond. One of Dr. Rola’s significant achievements is being the only official trainer of Russian filler techniques in the GCC. These techniques, particularly for lip fillers, are widely misunderstood. Contrary to popular belief, Russian lip techniques are not about excessive volume but about precise shaping and contouring that enhance natural beauty. This method ensures the most feminine, well-defined lips without migration or complications when performed correctly.  Dr. Rola’s expertise in full-face filler techniques also focuses on non-surgical lifting and subtle contouring, allowing patients to achieve natural results that complement their facial structure. Her holistic approach integrates both medical knowledge and an artistic eye, ensuring balance and harmony in every procedure.  Her work extends beyond traditional treatments, emphasizing a comprehensive philosophy of aging gracefully. Dr. Rola firmly believes that beauty starts from within and that relying solely on fillers and Botox is not the answer to anti-aging. Instead, she promotes a holistic approach that includes IV drips, ozone therapy, laser treatments, and medical-grade skincare to ensure that patients achieve their best skin health before resorting to injectables.  Her philosophy is built on prevention rather than correction, meaning that patients are encouraged to take proactive steps to maintain their youthfulness. Natural enhancement, personalized treatment plans, and a focus on overall well-being are the core principles that guide Charisma Clinics’ anti-aging department. Dubai is known for its high beauty standards, and the aesthetic industry in the UAE is constantly evolving. According to Dr. Rola, while traditional aesthetic treatments like fillers and Botox remain popular, the future of aesthetics lies in regenerative medicine, skin health optimization, and personalized treatments. People are shifting from artificial enhancements to natural-looking results that enhance their existing beauty rather than altering it.  Moreover, the UAE’s beauty scene is becoming more luxurious and experience-driven, where patients seek exclusive, high-quality treatments tailored to their individual needs. This shift in perspective has made advanced anti-aging and skin treatments more in demand than ever before. A major innovation that has recently gained popularity is the ‘Dubai Injection,’ a technique pioneered by Dr. Rola and her team at Charisma Clinics Group. Unlike conventional injectables, the Dubai Injection is a revolutionary blend of scientifically proven products designed to enhance skin texture, luminosity, and hydration while providing soft contouring and lifting effects. The treatment has garnered attention for its long-lasting benefits, particularly in improving skin quality and under-eye concerns.  Featuring PDRN salmon DNA, collagen stimulators, and a unique formulation developed by Charisma’s medical team, the Dubai Injection stands out as a game-changer in the aesthetics industry. Celebrities and influencers who have tried the treatment have praised its transformative results, further propelling its popularity. As a Teoxane Regional Key Opinion Leader (KOL) and an official trainer, Dr. Rola is deeply committed to educating and mentoring aspiring dermatologists and aesthetic practitioners. Her advice to those looking to excel in this industry is simple—prioritize patient trust and ethical practice above all.  A successful aesthetic practitioner is one who constantly evolves, stays informed about the latest scientific advancements, and places patient well-being at the core of their practice. By focusing on delivering exceptional results and maintaining high standards, practitioners can build a reputation of trust and expertise, ultimately leading to long-term success. Beyond her professional achievements, Dr. Rola has found a second home in Dubai, a city that embodies ambition, opportunity, and innovation. She credits Dubai for fueling her drive and inspiring her to push boundaries in her field. The city’s dynamic energy and diverse community have allowed her to connect with people from all walks of life, fostering an environment of creativity and excellence. For Dr. Rola, Dubai is not just a place of work but a city that has helped shape her personal and professional growth. With her expertise, dedication, and pioneering contributions to the field of aesthetic dermatology, Dr. Rola Al Shahadat continues to be a trailblazer in the industry. Her mission to redefine beauty standards, promote holistic well-being, and empower individuals to embrace their uniqueness has cemented her legacy as one of the most influential figures in aesthetics today. As Charisma Clinics Group continues to expand and innovate, Dr. Rola remains committed to delivering world-class treatments and shaping the

Redefining Emirati EleganceMahra Al Madani An Exclusive Interview With The Founder Of Khariz By Peter Davis In the heart of the UAE’s evolving fashion landscape, KHARIZ stands as a beacon of elegance, innovation, and cultural pride. Founded in 2022 by the ambitious Emirati entrepreneur Mahra Al Madani, KHARIZ seamlessly blends tradition with contemporary aesthetics, redefining the abaya for the modern woman. What began as a passion project while pursuing studies in Innovation and Entrepreneurship Management has now evolved into a brand synonymous with premium quality, bold designs, and exceptional craftsmanship. Rooted in Emirati heritage, KHARIZ honours the timeless elegance of the abaya while infusing it with modern elements that resonate with today’s fashion-forward audience. Classic silhouettes meet distinctive patterns and premium fabrics, ensuring that each piece reflects both tradition and innovation. This commitment to authenticity and creativity has set KHARIZ apart in a competitive market. Pursuing a Master’s in Leadership and Management has played a vital role in shaping Mahra Al Madani’s entrepreneurial journey, equipping her with the skills to lead strategically and innovate with purpose. The ability to balance academia and business has strengthened her resilience, allowing her to navigate challenges while steering KHARIZ toward continued growth. At the core of KHARIZ’s success is an unwavering dedication to quality. Unlike the common disappointment of online shopping, where products often fall short of expectations, KHARIZ prioritises excellence in every detail—from the selection of premium fabrics to impeccable stitching and intricate embellishments. Each order is carefully curated, ensuring that customers receive an abaya that exceeds expectations in both craftsmanship and presentation. Social media, particularly Instagram, has been instrumental in KHARIZ’s growth, providing a platform to showcase the brand’s designs and craftsmanship. This direct engagement with customers has helped build a loyal community that appreciates the brand’s meticulous attention to detail and commitment to excellence. As of February 2025, the KHARIZ Instagram page boasts over 1,060 followers and features 165 posts, highlighting the brand’s active presence and customer engagement. Customers can place orders directly through Instagram, with an estimated delivery time of 5 to 10 working days.  Like any entrepreneurial journey, challenges have been part of KHARIZ’s evolution. Establishing credibility in a competitive industry and managing an online business required a steadfast focus on quality and customer satisfaction. By leveraging a strong foundation in business strategy and continuously adapting to industry trends, Mahra Al Madani has navigated these challenges successfully, carving a niche in the fashion world. Sustainability and ethical fashion are also at the heart of KHARIZ’s philosophy. The brand prioritises responsibly sourced fabrics, minimises waste through mindful production, and ensures fair treatment of workers. This dedication to ethical fashion aligns with the growing global demand for sustainability, reinforcing KHARIZ’s commitment to creating a lasting impact beyond aesthetics. Looking ahead, KHARIZ is set to expand beyond the abaya market. The introduction of KHARIZ perfumes, followed by a launch of oud in early March, marks an exciting new chapter. With a signature fragrance, L’hiver Dubai, the brand aims to offer a complete sensory experience, maintaining the high standards that customers have come to expect. International expansion is also on the horizon, further solidifying KHARIZ as a global luxury brand. For aspiring Emirati women looking to enter the fashion industry, Mahra Al Madani offers words of encouragement: believe in your potential, take bold yet calculated risks, and embrace challenges as stepping stones to success. Passion, resilience, and self-confidence pave the way for remarkable achievements, inspiring others along the journey. Emirati heritage remains at the heart of KHARIZ, shaping each design with a blend of cultural elegance and modern sophistication. The brand is not just about preserving tradition—it is about celebrating and evolving it. As KHARIZ continues to grow, it stands as a testament to the strength, creativity, and vision of Emirati women, redefining fashion while staying true to its roots.

The Luxury IconLara Tabet The Powerhouse Of Business, & Influence In Dubai By Jane Stevens A Visionary Entrepreneur and master networker, Lara Tabet has redefined the luxury and business landscape in Dubai, forging powerful connections and elevating brands on a global scale. As someone deeply embedded in Dubai’s luxury and business scene, Lara Tabet describes the city’s unique appeal for entrepreneurs and high-net-worth individuals. The luxury industry is growing tremendously in the region, evident from the fabulous real estate developments, high-end shopping malls, and global brands aggressively advertising. Fashion shows and high-end events sponsored by major brands showcase Dubai’s evolving market. Compared to ten years ago, Dubai now competes globally with established markets like Hong Kong, Singapore, London, New York, Milan, and Paris. The luxury goods market in Dubai is among the largest in the world, attracting a global customer base. People travel from all over to shop at Dubai Mall and other retail destinations, with millions visiting each month. Dubai’s multicultural environment has significantly influenced Lara’s work as a TV presenter, influencer, and brand ambassador. She believes few cities in the world are truly global, with New York and Miami being notable examples. While London remains the most international city, Dubai is surpassing other major cities like Paris, Milan, Singapore, and Hong Kong. More than 225 nationalities live in harmony in Dubai, creating a unique and amazing culture. While some may consider Dubai a bubble, Lara embraces it as the best bubble, one she wouldn’t trade for anywhere else. Navigating authenticity in the luxury industry, especially in a city where opulence is key, is essential for Lara. She believes true luxury cannot be faked. Experienced individuals in the luxury space can instantly recognize authenticity. While one doesn’t need to wear million-dollar jewelry to be authentic, having personal style, taste, and fashion sense is crucial to standing out genuinely. The UAE has become a prime destination for multi-millionaires and billionaires, but their reasons for relocating extend beyond tax benefits. Lara emphasizes that each individual has personal reasons for choosing Dubai, all equally valid. Dubai is an open, welcoming, and safe city, providing a home to those who respect its laws and culture. With the UAE focusing on innovation, sustainability, and economic diversification, Dubai’s economy is set to flourish over the next decade. Lara highlights how Dubai has become a global destination for tourism, leisure, retail, entertainment, exhibitions, travel, logistics, and financial services. Dubai’s leadership remains proactive, ensuring the city stays ahead of global trends. Its success is no coincidence but the result of strategic planning and visionary leadership. Lara’s long-term goals remain rooted in media, an industry she deeply loves. However, she acknowledges the shift from traditional television to social media as a dominant platform. She plans to explore and develop in this space while also venturing into emerging fields such as bio-hacking, longevity, and blockchain. As an official spokesperson for the Arab Fashion Council, Lara sees fashion as both a reflection of and a vehicle for social change. Fashion in the Middle East will continue to evolve in tandem with the region’s growth, making it an exciting space to watch. Philanthropy is an integral part of Lara’s life, particularly her work supporting children’s health. This cause is close to her heart, and she hopes to expand her impact in meaningful ways. As a successful public figure, Lara understands the importance of inspiring the next generation of female leaders. She believes the best way to inspire others is to remain true to oneself and share personal stories. Women supporting and uplifting each other is crucial in breaking barriers, both legal and cultural. Progress continues, and she remains optimistic about the changes taking place. Looking ahead, Lara wants to be remembered not just as a luxury influencer or TV presenter but for her values and the impact she has on others. She prioritizes her roles as a mother and spouse above all else, followed by being a friend and a businessperson. She believes people should not be defined by their careers but by the values they uphold and the influence they have on the world and those around them.

NADIMA ADIB Redefining Beauty with Nado Salon By Diana Brown Nadima Adib, the visionary founder of Nado Salon, has always been deeply passionate about beauty and hair care. With an unwavering commitment to enhancing natural beauty through innovative solutions, she has established a salon that stands out in Sharjah. Renowned for its meticulous attention to detail, Nado Salon offers a truly bespoke experience for every client. A combination of personalised services, cutting-edge technology, and luxury products ensures the highest quality results, making it a premier destination for those seeking comprehensive beauty care. Nadima’s passion for hairstyling was ignited at the age of fourteen. Despite the challenges she encountered along the way, her determination never wavered. Life’s circumstances led her to the UAE, where she embraced a fresh start and worked tirelessly to build her name from the ground up. Through perseverance and dedication, she carved out her place in the world of hairstyling and ultimately fulfilled her dream of opening her own salon. Arriving in the UAE at twenty-five, Nadima initially worked independently from home, welcoming between 30 to 40 clients daily. Her hard work and commitment not only honed her skills but also propelled her towards establishing one of the most well-known salons in the region. Balancing professional success with family life is never easy, but Nadima firmly believes it is essential for maintaining mental well-being and achieving long-term success. She prioritises time management, ensuring she dedicates quality moments to her family without compromising her professional responsibilities. For her, family is the foundation that provides strength, energy, and positivity, qualities that directly reflect in her work. The beauty industry is constantly evolving, and Nado Salon remains at the forefront by staying attuned to global trends in hairstyling and beauty treatments. Continuous training ensures that the team remains proficient in the latest techniques, while the use of internationally recognised products upholds the highest standards. This commitment to excellence allows the salon to offer innovative services that consistently exceed client expectations. Among the most sought-after services at Nado Salon are advanced hair treatments such as BB Cream, Collagen, and Caviar. New clients are encouraged to begin with a consultation session, where the salon’s experts assess their hair condition and beauty needs to recommend the most suitable treatments. The UAE’s climate, with its high temperatures and humidity, presents unique challenges for hair care. Nadima advises regular hydration using natural oils and nourishing hair masks, as well as minimising direct heat exposure without proper protection. Her deep understanding of hair health inspired her to launch her own hair care brand, featuring a complete range of products, including shampoos, masks, serums, and sprays designed to combat hair loss and stimulate growth.  She has also developed specialised products for curly hair, such as a nourishing mask and a serum that enhances natural texture while reducing frizz. These producs include Argan Shampoo, Argan Serum, Argan Mask, Rosemary Serum, Argan Oil Replacement. A visit to a salon is about more than just beauty, it is an opportunity for relaxation and self-care. At Nado Salon, each appointment is transformed into an indulgent experience. The elegant décor, serene ambience, and premium customer service create a welcoming retreat where clients can unwind. With complete relaxation sessions complementing their beauty treatments, every visit leaves them feeling refreshed and rejuvenated. Establishing a successful salon in such a competitive industry comes with its challenges. Nadima overcame these by focusing on delivering unparalleled quality and introducing innovative services. Selecting a professional team that shares her vision and passion has been instrumental in building a strong reputation and distinguishing Nado Salon in the market. Looking ahead, Nado Salon has ambitious plans for expansion, including the launch of a new branch in Dubai. The introduction of advanced beauty services, incorporating the latest technologies, will further enhance the salon’s offerings. In addition, Nadima continues to develop her hair care range, ensuring that her products evolve to meet the ever-changing needs of her clients. Living in the UAE provides a unique experience, as the country is one of the most dynamic and culturally diverse places in the world. This rich diversity fosters an environment of opportunity and innovation, particularly within the beauty industry. The ability to draw inspiration from global expertise while catering to a multicultural clientele makes the UAE an ideal setting for growth and success. Nadima Adib’s journey is a testament to dedication, innovation, and the art of balancing passion with responsibility. With Nado Salon setting new benchmarks in the beauty industry, her vision continues to inspire and redefine beauty care in the region.

Dana Al-Bashiti A Jordanian Media Icon Redefining Saudi Screens by Peter Davis  Dana Al-Bashiti, a 35-year-old Jordanian media personality, has firmly established herself as a household name on Saudi television. Her journey into the media world is as inspiring as it is unconventional. Born into a family that greatly emphasized education and achievement, Dana initially pursued a degree in engineering, following a path she believed was expected of her. However, her heart had always been captivated by the vibrant world of journalism. “My grandfather used to say, ‘You’ll become a TV correspondent,’ and I would confidently reply, ‘No, Grandpa, I want to be an engineer like my father,’” she recalls with a smile. Despite her academic pursuits, Dana often daydreamed about standing in front of a camera, reporting the news. “I would hold a hairbrush and pretend to be a TV host,” she says, reminiscing about her childhood dreams. During her college years, Dana began to feel an undeniable pull away from engineering and towards her true passion. One day, she took a leap of faith and decided to explore the College of Journalism and Mass Communication.  “I took the entrance exam without telling my parents and was accepted the same day. It felt like destiny was guiding me to a path I couldn’t ignore.” This decisive moment marked the beginning of her journey into media—a field where she would later thrive and become a respected figure. The decision to switch paths was far from easy, but it reinforced a key life lesson. “Listening to your inner voice is essential to self-fulfilment,” Dana explains. “Following your passion gives you energy and makes you more creative and distinctive in your field.” Dana attributes much of her initial success to a professor who recognised her potential early on. “He said, ‘You will enter the world of news, and you’ll have your own show.’ His words weren’t just encouragement; they were a prophecy that gave me the confidence to believe in myself.” This mentorship laid the foundation for her career, transforming journalism from a mere interest into a lifelong vocation. Her professional journey began in marketing, a field that provided her with valuable insights into audience engagement and crafting compelling narratives. However, it was her transition into television reporting that truly defined her career.  “In marketing, I worked with specific audience segments, but in TV reporting, I interacted with a fascinating variety of personalities and industries,” Dana explains. “This work exposed me to the complexities of reality—inspiring success stories, intricate political developments, and poignant human experiences.” Dana’s reporting career has spanned diverse subjects, from sports and economics to politics. Covering such a wide range required her to maintain rigorous preparation. “I focused on continuous research and gaining in-depth knowledge of each subject,” she says. “Whether attending conferences or interviewing experts, I ensured my reports were accurate and comprehensive.” When discussing the challenges of being a woman in media, Dana is candid about the obstacles she faced. “Establishing credibility in a male-dominated field is never easy. I dedicated myself to developing a distinctive style, remaining professional, and building a strong network. It’s about proving that quality and substance can make your voice heard, regardless of gender.” One of her career highlights came during Expo 2020 Dubai, where she reported on Crown Prince Mohammed bin Salman’s visit to the Saudi Pavilion. “Announcing the pavilion’s milestone of reaching one million visitors was a proud moment for me,” Dana shares. “Being part of such significant global events makes you realise the impact of your work.” After eight years in the media industry, Dana is now preparing for her next ambitious venture: a luxury media podcast. “The podcast will feature prominent personalities from fields such as entrepreneurship, medicine, and inspiring life stories. My aim is to create content that is both informative and leaves a lasting impression.” Dana sees luxury media as a natural progression in her career. “It’s a space that blends professionalism with creativity, enabling me to present stories with depth and elegance. I envision the podcast as a fusion of quality storytelling and cinematic aesthetics, with a focus on lighting, camera work, and sophisticated editing.” Living in Dubai has profoundly influenced Dana’s career trajectory. “Dubai is not just a city; it’s a hub of innovation and creativity. It has given me the opportunity to work on major projects and collaborate with renowned brands,” she notes. “The city’s cultural diversity and commitment to growth have been instrumental in shaping my professional journey.”   Dana is particularly inspired by Dubai’s progressive support for women. “The initiatives here for gender equality and leadership opportunities are unparalleled. Women from all backgrounds can thrive and contribute meaningfully. I’m incredibly proud to be part of this environment,” she says. Reflecting on her personal and professional growth, Dana acknowledges the challenges she has overcome. “The obstacles I’ve faced have taught me resilience and adaptability. Whether it’s preparing for a live report or meeting the creative demands of a new project, each experience has contributed to my development.” Dana’s name has become synonymous with trust and credibility in the media landscape. As she looks to the future, she hopes to leave a legacy that inspires others. “I want to show future generations that following your passion and believing in yourself can lead to extraordinary achievements.  Journalism is not just about reporting the news; it’s about connecting with people, telling stories that matter, and making a difference.” LOOKING AHEAD Today, Dana Al-Bashiti stands as a beacon of inspiration for women across the Arab world. Her journey, from aspiring engineer to prominent media personality and entrepreneur, exemplifies the power of perseverance and self-belief. As she continues to break barriers and set new standards of excellence, Dana reflects on the path that brought her here. “If there’s one thing I’ve learned, it’s that passion and perseverance are the keys to success. My story is proof that listening to your inner voice and embracing challenges can lead you to your true calling.” With her unwavering dedication

As investment activity surges Dubai and Abu Dhabiare becoming hotspots for savvy investors by Marina Ezzat Alfred In recent years, Dubai and Abu Dhabi’s financial markets have rapidly emerged on the global stage, transforming from regional contenders into serious international players. This remarkable growth, akin to a financial metamorphosis, has been driven by a strategic mix of progressive regulations, a prime geographical location bridging East and West, and a steadfast commitment to innovation. These factors have collectively attracted investors from around the world, drawn to the UAE like moths to a flame. The Abu Dhabi Securities Exchange (ADX) and the Dubai Financial Market (DFM) are at the forefront of this transformation, offering a broad spectrum of investment opportunities, from traditional stocks and bonds to emerging asset classes. Meanwhile, NASDAQ Dubai has established itself as a vibrant hub for equities, commodities, and even the fast-evolving realm of digital currencies. Together, these entities form a dynamic and diverse financial ecosystem. Investors are spoilt for choice. They can opt for well-established companies with proven track records or take a calculated leap into the exciting, albeit riskier, waters of fintech and digital assets. With a steady influx of innovative financial products, the potential for substantial returns has turned the UAE into a modern-day gold rush – except here, the prize is lucrative investments. Whether you are an experienced investor or just starting your journey, the vibrant financial markets of Dubai and Abu Dhabi present unparalleled opportunities. An Ever-Evolving Financial Landscape Dubai and Abu Dhabi’s financial infrastructure continues to evolve, becoming increasingly sophisticated and investor-friendly. The region’s unwavering commitment to technological advancements and diversification ensures a bright future teeming with possibilities for substantial growth and impressive returns. Emerging Trends: Where to Invest The financial markets of Dubai and Abu Dhabi are buzzing with energy, fuelled by cutting-edge technology, regulatory innovation, and a growing appetite for diverse investment opportunities. Industry experts unanimously agree – now is an opportune moment to capitalise on this momentum. • Dr Ranya Al-Mansoori, Chief Economist at the Abu Dhabi Investment Authority (ADIA), highlights fintech as a transformative force. She likens the proliferation of digital platforms to opening floodgates, providing broader access to financial products for both institutional and retail investors. This, she asserts, will enhance market transparency and liquidity. • Mohammed Ali Yasin, CEO of the Emirates Securities and Commodities Authority, emphasizes the burgeoning potential of green finance. With the UAE’s ambitious sustainability agenda, he anticipates a surge in investments in green bonds and renewable energy projects – ethical and highly profitable ventures that align with global trends. • Hana Al-Shaibi, Senior Investment Analyst at the Dubai Investment Fund, underscores the growing significance of digital currencies and blockchain technology. She sees these innovations as a paradigm shift, urging investors to explore this space as institutional players increasingly enter the market. Investment Strategies for 2023 To navigate this dynamic financial environment, here are some tried-and-true strategies: 1. Diversify Your Portfolio: Spread your investments across asset classes such as stocks, bonds, and digital currencies. Diversification acts as a cushion against market volatility. 2. Stay Informed: Regulatory changes in the digital currency and green finance sectors can significantly impact investments. It is essential to stay abreast of these developments. 3. Leverage Technology: Use fintech tools to access analytics and data-driven insights, which can help you make informed decisions and explore a broader range of opportunities. 4. Invest in Sustainability: Green bonds and renewable energy projects are socially responsible and aligned with the UAE’s focus on sustainable growth. 5. Seek Expert Advice: A financial advisor can tailor strategies to your goals, ensuring you avoid common pitfalls and maximize returns. 6. Monitor Macro-Economic Indicators: Pay attention to GDP growth, inflation rates, and consumer sentiment to gain insights into broader economic trends. The Road Ahead Dubai and Abu Dhabi’s financial markets offer an unparalleled blend of innovation, diversification, and growth potential. By adopting a strategic approach and staying informed, investors can position themselves to capitalise on the region’s dynamic opportunities. However, it is crucial to remember that all investments carry risks. Conduct thorough research, exercise caution, and approach this thriving landscape with both optimism and prudence. The opportunities are immense, but success lies in making well-informed decisions.