Discover a New Era of Rest with Shop Alma Home
By Alhanouf Mohammed Alrowaili
In today’s fast-paced, technology-driven world, restful sleep has become increasingly elusive. Despite spending nearly, a third of our lives asleep, factors like stress, screen exposure, climate changes, and even poor bedding choices disrupt our natural sleep rhythms. Leading sleep experts, including Dr. Matthew Walker and Dr. Chris Winter, warn that sleep deprivation harms everything from mental clarity and emotional stability to immune health and longevity.
One often overlooked factor is the fabric we sleep on. Recent studies show that viscose bamboo fabric dramatically enhances sleep quality by regulating body temperature and wicking away moisture. Bamboo fabric is three times more breathable than cotton, absorbs sweat rapidly, and promotes airflow ideal for the hot, humid nights common in the Gulf region. Additionally, bamboo’s natural antibacterial and hypoallergenic properties help prevent allergens like dust mites and bed bugs, both notorious for causing sleep disturbances.
Recognizing this potential, Kuwaiti entrepreneur Abdullateef Fouzan launched Shop Alma Home in 2023, Kuwait’s first premium local bedding brand focused on comfort, sustainability, and wellness. The name “Alma,” meaning “soul” in several languages, reflects the brand’s mission to nurture both body and spirit through quality sleep products. Abdullateef explains, “We wanted more than just bedding; we wanted to give people back their peace of mind, their comfort, and ultimately, their health.”
Bamboo viscose offers several benefits that make it superior to traditional cotton or synthetic fabrics. It keeps sleepers cool in warm climates, making it especially suited for the Gulf’s high temperatures. The fabric is soft and gentle, perfect for sensitive skin. Furthermore, bamboo fabric wicks away moisture, helping to reduce night sweats that frequently disrupt sleep.
Alma’s bedding products are made from 100% pure bamboo viscose without synthetic blends, ensuring uncompromised quality. Each product is OEKO-TEX® certified, guaranteeing that no harmful substances are used safe for babies, allergy sufferers, and anyone seeking a cleaner sleep environment.
Alma Home blends local cultural values with global quality standards. Abdullateef’s experience in brand development influenced every aspect, from product design to packaging. Sheets are tailored to fit GCC mattress sizes and crafted for durability. Packaging is eco-conscious, using minimal recyclable materials, and every purchase includes a reusable tote bag to promote sustainability.
Reflecting the region’s culture of hospitality and generosity, Alma emphasizes customer care with a unique 30-day sleep trial. Abdullateef says, “If you don’t love your sheets, we’ll refund you in full. Sleep is too important to compromise.” This bold customer-centric approach is rare in the Gulf market and highlights the brand’s confidence.
While Alma’s products meet international standards, the brand remains deeply rooted in Kuwaiti and Gulf cultural values hospitality, comfort, and care are central to its identity. Product development prioritizes long-lasting quality and sustainability over mass production, echoing the region’s traditional emphasis on meaningful, lasting relationships.
Alma now ships widely across the GCC, with increasing demand from the UAE, Saudi Arabia, and Qatar, rapidly establishing itself as a regional favorite in premium bedding.
Alma Home is expanding its product line to include bamboo pillows and comforters, maintaining the same focus on quality and sustainability. The brand plans collaborations with hotels and wellness resorts and is developing eco-friendly initiatives such as product take-back programs. Abdullateef envisions building a comprehensive sleep ecosystem centered on natural materials, clean design, and wellness science. “We’re not just helping people sleep better,” he says. “We’re helping them live better.”
In a world that rarely pauses, Abdullateef Fouzan invites everyone to slow down and rediscover sleep as a clean, cool, and restorative experience. With Shopalmahome.com, he is not only redefining sleep in the Gulf but creating a legacy of wellness that touches every home. Because truly better days always begin with better nights.