HEBA AYAD A Conversation with a Leading HR & OD Consultant
HEBA AYAD
Empowering Startups and SMEs
A Conversation with a Leading HR & OD Consultant
Navigating the complex world of business demands more than just ambition; it requires insight, adaptability, and a commitment to growth. Heba Ayad, a prominent HR and organisational development consultant, has transformed challenges into opportunities for startups and SMEs across the region. In an exclusive interview with Magnav, she shares her inspiring journey, strategies for success, and vision for the future.
Sharing her path to becoming a leading HR & OD consultant, Heba Ayad recalls, “My journey began with a deep interest in understanding how organisations operate and thrive. Studying Business Administration at the German University in Cairo provided a solid foundation in management principles, while my dual master’s degree in Development and Business Administration added layers of insight into challenges faced by startups and SMEs, particularly in emerging markets.”
She recognised early in her career that startups and SMEs, despite their potential, often lacked access to tailored HR and organisational solutions. “This inspired me to dedicate my expertise to helping them overcome operational hurdles and build high-performing teams, culminating in the creation of Talent 360,” she notes.
Startups and SMEs often grapple with limited resources, unclear structures, and attracting the right talent. Ayad explains, “I guide them by focusing on strategic talent management, scalable HR processes, and fostering a culture aligned with their vision. By implementing clear frameworks for employee engagement and performance, these challenges transform into opportunities for sustainable growth.”
Talent 360 was born from Ayad’s vision to bridge gaps in HR and organisational development for startups and SMEs. “From the beginning, our focus was on delivering not just results but a unique client experience. Over the years, we’ve evolved into a comprehensive HR solutions provider, integrating cutting-edge practices and tools,” she shares. This approach has not only expanded their reach but also cemented their reputation as trusted partners in growth.
Discussing the rise of remote work and HR technology, Ayad highlights a shift towards flexibility and inclusivity. “Companies are investing in HR tech tools to automate processes and enhance employee experiences. HR professionals must play a strategic role in adapting to these trends while fostering cultures prioritising connection and well-being,” she advises.
For startups, team-building begins with clear strategies aligned with company goals. “A performance results-based culture with clear KPIs and accountability is crucial. Strong talent management practices, structured onboarding, and continuous feedback mechanisms help attract and retain top talent,” she recommends.
As a woman excelling in a traditionally male-dominated field, Ayad’s advice to female entrepreneurs is to embrace confidence and resilience. “Seek mentors, build networks, and approach challenges as opportunities to make a lasting impact. Never hesitate to advocate for yourself,” she encourages.
She believes the future is bright for women in the MENA region, particularly in startups and SMEs. “With the growing emphasis on diversity and inclusion, women are breaking barriers and leading transformative initiatives. It’s essential to provide access to education, mentorship, and funding to further this progress,” she asserts.
Ayad’s work with organisations like GIZ Egypt underscores her commitment to empowering SMEs. “Our collaboration allowed us to design two new services tailored to SMEs, which have been pivotal in expanding our impact,” she shares. These partnerships have been instrumental in addressing the unique challenges faced by small businesses.
“Invest in your team—it’s your most valuable asset,” Ayad says, emphasising the importance of clear HR structures and financial understanding. She adds, “Balance resilience with adaptability. Knowing when to pivot and when to persevere can make all the difference.”
Her vision for Talent 360 is ambitious: “We aim to become a regional leader in AI-powered HR solutions, revolutionising talent and operations management. Starting with Riyadh, we plan to expand, empowering startups and SMEs across the region with innovative strategies.”
Heba Ayad’s journey is a testament to the transformative power of dedication and innovation in HR and organisational development. Through Talent 360 and her consultancy work, she continues to empower businesses, shaping the entrepreneurial ecosystem and driving progress in the region. As she looks to the future, her commitment to growth and excellence remains unwavering—a true inspiration for startups, SMEs, and aspiring entrepreneurs alike.