Jasmine Tookes From Supermodel to Superwoman
Jasmine Tookes
From Supermodel to Superwoman
By Desk Reporter
In an era where influence often comes without intention, Jasmine Tookes stands as a rare example of someone who embodies both elegance and purpose. She’s not just a familiar face from the world’s most elite runways. She’s a businesswoman, visionary, and role model redefining what it means to succeed in the modern fashion and beauty landscape. From her early modeling days to building brands that challenge outdated norms, Jasmine’s journey is a masterclass in growth, grace, and impact.
Known globally for her powerful presence as a Victoria’s Secret Angel and her success on the international modeling circuit, Jasmine has long captivated audiences with her beauty and poise. But beyond the glitz of fashion weeks and magazine covers, she has quietly and confidently stepped into the world of entrepreneurship. As co-founder of BRUNEL, a beauty brand that champions clean products and celebrates diversity, Jasmine has transformed her industry insights into meaningful innovation. BRUNEL is more than a brand. It is a movement that embraces every shade of beauty and empowers women to feel seen, celebrated, and strong.
Her business acumen doesn’t stop there. Jasmine also serves as an advisor to ALTA, a wellness-focused skincare company that fuses science and self-care. Through both ventures, she brings her deep understanding of beauty from the inside out, combining professional experience with a genuine desire to elevate standards and create impact. It is a rare and powerful thing when someone known for their looks becomes equally respected for their leadership.
Through her online presence, Jasmine continues to inspire. Her Instagram (@jastookes) is a blend of high-fashion moments, behind-the-scenes glimpses of her entrepreneurial life, and wellness insights that reflect her grounded lifestyle. She shares not just curated content, but a philosophy that embraces authenticity, ambition, and inner strength. Whether she’s launching a new product or sharing a glimpse of her personal life, there’s always intention behind the post, and always a message of empowerment.
Representation has been a central theme in Jasmine’s journey. As a woman of color in a world that too often centers one definition of beauty, she has used her platform to push for change. Her presence on the runway and in major campaigns symbolizes progress, but her work behind the scenes through mentoring, investing, and building cements her legacy as a changemaker. She’s not just part of the conversation on diversity, she’s leading it.
Jasmine Tookes is more than a model. She is a force. She reminds us that true influence lies not in how many people follow you, but in how many you uplift. Her journey from supermodel to entrepreneur proves that beauty and brilliance can go hand in hand, and that success is most powerful when it’s shared. For the readers of Magnav, Jasmine represents the future: bold, inclusive, and unapologetically driven.
