Jinane Doughan Pioneer in Sustainable Beauty and Entrepreneurial Empowerment
Jinane Doughan
Pioneer in Sustainable Beauty and Entrepreneurial Empowerment
By Alhanouf Mohammed Alrowaili
In a world where beauty products are often saturated with chemicals, Jinane Doughan stands out as a visionary committed to natural and sustainable beauty solutions. As a pioneering businesswoman and the first person in the Middle East to earn a PhD in beauty product formulation, Jinane has redefined the landscape of organic skincare and empowered aspiring entrepreneurs across the region.
Jinane’s journey into the beauty industry began in her free time when she pursued makeup studies at ESMOD Dubai. However, her interest soon evolved beyond cosmetics into a deeper concern for skincare health. Troubled by the prevalence of commercial beauty products laden with chemicals, she sought out natural alternatives, educating herself through online resources and later enrolling in specialized courses in Beirut.
Her passion for creating natural beauty products quickly turned into a mission. She mastered the art of formulating skincare and haircare items from scratch, developing homemade body scrubs, cold-process soaps, and creams. Her enthusiasm and expertise resonated with many, leading to the launch of her YouTube channel, Jinane World, in 2020. Through this platform, she not only shared her knowledge but also inspired others to create their own beauty products.
Jinane’s commitment to advancing natural beauty led her to a historic academic milestone. With encouragement from Dr. Mohamad Oweid, CEO of the International Academy of Beauty and Care (IABC), she pursued a PhD in beauty product formulation, a field still relatively unexplored in the Middle East. Her research enhanced her expertise, allowing her to develop formulations that are both simple and highly effective.
Her achievements have not gone unnoticed. Recently, she was honored with an award at the Business Men/Women’s Conference in Lebanon, recognizing her pioneering contributions to the industry and her relentless pursuit of excellence.
Despite the prestige of her accomplishments, Jinane’s journey was far from easy. Earning a PhD in a niche field posed many obstacles, but her extensive experience, which includes more than 700 Arabic-language educational videos on YouTube and 260 detailed English articles on her website, provided a strong foundation. Her direct engagement with students further cemented her reputation as an industry expert.
The increasing demand from her audience to learn how to turn their passion into business led Jinane to develop comprehensive courses. She collaborated with IABC to offer accredited certifications, enabling students—especially women—to establish their own beauty brands and gain financial independence.
Jinane’s impact extends beyond product creation; she is actively shaping the future of sustainable beauty entrepreneurship. Over the past five years, she has focused on mentoring students, particularly those from underprivileged backgrounds, equipping them with the skills and knowledge to build their own businesses. Her upcoming goal is to establish her own beauty brand, rooted in sustainability and natural skincare.
A crucial aspect of her work is ingredient sourcing. She has meticulously vetted suppliers in Lebanon and beyond, ensuring that her products contain only the highest quality organic ingredients. This dedication has not only enhanced the effectiveness of her products but has also benefited her students, who gain access to reliable ingredient sources through her network.
Jinane’s influence has expanded beyond online education into hands-on workshops held in Beirut and other locations. Responding to requests from her followers, she developed extensive training sessions that provide in-depth knowledge about creating various beauty products, from body creams to hair serums. These sessions, often lasting up to eight hours, emphasize ingredient selection, precise measurements, and correct formulation techniques.
Her workshops have birthed numerous success stories. One notable example is Sarah AlJbore, an Iraqi influencer who attended Jinane’s workshops and later launched Sarah Secrets, a thriving beauty brand with over 600,000 Instagram followers. Similar success stories have emerged from students in the USA, Lebanon, and other countries, showcasing the widespread impact of Jinane’s teachings.
Jinane Doughan is not just a leader in natural beauty; she is a passionate advocate for sustainable practices. Her emphasis on using glass containers and eco-friendly packaging reflects her commitment to reducing environmental waste. By championing natural ingredients and sustainable business models, she is reshaping the beauty industry and empowering a new generation of entrepreneurs to do the same.
Through her dedication to education, innovation, and sustainability, Jinane continues to inspire and transform the beauty landscape in the Middle East and beyond. Her journey is a testament to the power of passion, perseverance, and purpose in creating a healthier, more ethical beauty industry.
