Mahra Al Madani An Exclusive Interview with the Founder of KHARIZ
Redefining Emirati Elegance
MAHRA AL MADANI
AN EXCLUSIVE INTERVIEW WITH THE
FOUNDER OF KHARIZ
By Peter Davis
In the heart of the UAE’s evolving fashion landscape, KHARIZ stands as a beacon of elegance, innovation, and cultural pride. Founded in 2022 by the ambitious Emirati entrepreneur Mahra Al Madani, KHARIZ seamlessly blends tradition with contemporary aesthetics, redefining the abaya for the modern woman. What began as a passion project while pursuing studies in Innovation and Entrepreneurship Management has now evolved into a brand synonymous with premium quality, bold designs, and exceptional craftsmanship.
Rooted in Emirati heritage, KHARIZ honours the timeless elegance of the abaya while infusing it with modern elements that resonate with today’s fashion-forward audience. Classic silhouettes meet distinctive patterns and premium fabrics, ensuring that each piece reflects both tradition and innovation. This commitment to authenticity and creativity has set KHARIZ apart in a competitive market.
Pursuing a Master’s in Leadership and Management has played a vital role in shaping Mahra Al Madani’s entrepreneurial journey, equipping her with the skills to lead strategically and innovate with purpose. The ability to balance academia and business has strengthened her resilience, allowing her to navigate challenges while steering KHARIZ toward continued growth.
At the core of KHARIZ’s success is an unwavering dedication to quality. Unlike the common disappointment of online shopping, where products often fall short of expectations, KHARIZ prioritises excellence in every detail—from the selection of premium fabrics to impeccable stitching and intricate embellishments. Each order is carefully curated, ensuring that customers receive an abaya that exceeds expectations in both craftsmanship and presentation.
Social media, particularly Instagram, has been instrumental in KHARIZ’s growth, providing a platform to showcase the brand’s designs and craftsmanship. This direct engagement with customers has helped build a loyal community that appreciates the brand’s meticulous attention to detail and commitment to excellence. As of February 2025, the KHARIZ Instagram page boasts over 1,060 followers and features 165 posts, highlighting the brand’s active presence and customer engagement. Customers can place orders directly through Instagram, with an estimated delivery time of 5 to 10 working days.
Like any entrepreneurial journey, challenges have been part of KHARIZ’s evolution. Establishing credibility in a competitive industry and managing an online business required a steadfast focus on quality and customer satisfaction. By leveraging a strong foundation in business strategy and continuously adapting to industry trends, Mahra Al Madani has navigated these challenges successfully, carving a niche in the fashion world.
Sustainability and ethical fashion are also at the heart of KHARIZ’s philosophy. The brand prioritises responsibly sourced fabrics, minimises waste through mindful production, and ensures fair treatment of workers. This dedication to ethical fashion aligns with the growing global demand for sustainability, reinforcing KHARIZ’s commitment to creating a lasting impact beyond aesthetics.
Looking ahead, KHARIZ is set to expand beyond the abaya market. The introduction of KHARIZ perfumes, followed by a launch of oud in early March, marks an exciting new chapter. With a signature fragrance, L’hiver Dubai, the brand aims to offer a complete sensory experience, maintaining the high standards that customers have come to expect. International expansion is also on the horizon, further solidifying KHARIZ as a global luxury brand.
For aspiring Emirati women looking to enter the fashion industry, Mahra Al Madani offers words of encouragement: believe in your potential, take bold yet calculated risks, and embrace challenges as stepping stones to success. Passion, resilience, and self-confidence pave the way for remarkable achievements, inspiring others along the journey.
Emirati heritage remains at the heart of KHARIZ, shaping each design with a blend of cultural elegance and modern sophistication. The brand is not just about preserving tradition—it is about celebrating and evolving it. As KHARIZ continues to grow, it stands as a testament to the strength, creativity, and vision of Emirati women, redefining fashion while staying true to its roots.
