Oqba Abo Zain Aldin
Elevates Heritage into Modern Luxury
By Alhanouf Mohammed Alrowaili
In a beauty landscape dominated by fleeting trends, Laurus Aroma stands out as a brand deeply rooted in history, merging ancient tradition with modern luxury. Founded by Syrian entrepreneur Oqba Abo Zain Aldin, Laurus Aroma reimagines the centuries-old craft of Aleppo soap-making for today’s global consumers.
Born in 1995 in Syria, Oqba’s background in Mechanical Engineering and experience working with the United Nations shaped his global outlook and deepened his desire to build a brand that honors his cultural heritage. Surrounded by the traditions of Aleppo soap one of the oldest soaps known over 4000 years, made from laurel and olive oils Oqba sought not merely to replicate this legacy but to elevate it, transforming it into a luxurious sensory experience that balances authenticity with sophistication.
Aleppo soap’s core ingredients, laurel and olive oils, are symbols of purity and wellness embedded in Syrian culture. Laurus Aroma preserves these ancient artisanal methods while refining the formula with the addition of coconut oil, which enhances softness and lather without compromising the soap’s original qualities.
Each soap is handcrafted by Aleppine artisans who have inherited the craft through generations, ensuring that each bar carries the soul of Syria. Oqba and his team also implement modern quality controls, blending tradition with innovation to meet today’s skincare standards.
The name Laurus Aroma reflects the brand’s essence: “Laurus” honors the laurel tree, source of the vital oil, while “Aroma” highlights the importance of fragrance as a sensory and emotional experience. The brand’s offerings extend beyond skincare to become a cultural ritual steeped in Arabic World aromatic traditions, featuring scents like Damascus jasmine, oriental musk, oud, and lavender each chosen for its therapeutic and nostalgic qualities.
Laurus Aroma is committed to more than beauty; it is dedicated to wellbeing and emotional connection. Aromatherapy is central, turning daily routines into rituals of calm, wellness, and self-reflection.
Launching Laurus Aroma during the instability in Aleppo presented enormous challenges from ingredient sourcing to production disruptions. These obstacles fostered resilience and shaped the brand’s character, turning Laurus Aroma into a symbol of cultural perseverance and preservation. The brand is not just a commercial venture but a testament to overcoming hardship while safeguarding a vanishing craft.
Laurus Aroma prioritizes sustainability, using biodegradable, plant-based ingredients and recyclable, handcrafted packaging. This eco-conscious approach aligns with the brand’s commitment to purity and luxury, offering a rare blend of environmental responsibility and refined skincare.
Inspired by Syrian values of simplicity, quality, and authenticity Oqba aims to create a brand that bridges cultures while staying true to its origins. Laurus Aroma reflects syrian arabic hospitality and care, emphasizing meaningful relationships and long-term quality over mass-market trends.
Customer feedback reveals deep emotional ties to the brand, with many recounting how Laurus Aroma’s fragrances evoke cherished memories of Syria, while others appreciate the brand’s role in enhancing their daily self-care.
Laurus Aroma is preparing to broaden its product range to include natural hair oils, subscription boxes, and curated gift sets, all developed with the same dedication to authenticity and refinement. Having established strong presences in the GCC and USA, the brand plans to expand further into Europe, the UK, and Asia regions showing growing demand for heritage-based, sustainable luxury.
The long-term goal is to evolve Laurus Aroma into a global natural care house encompassing soap, body care, hair care, and wellness, all while honoring the brand’s roots.
For Oqba Abo Zain Aldin, Laurus Aroma transcends business it is a living legacy that redefines luxury by valuing purity, craftsmanship, and cultural depth. The brand’s mission is to reshape perceptions of beauty and tradition, proving that honoring the past can illuminate a visionary path forward and hopes to leave an enduring mark one that celebrates heritage, inspires resilience, and offers authentic, sustainable luxury to the world.