Payal Shah Designing with Soul, Innovating with Intention
Designing with Soul, Innovating with Intention
The Multifaceted World of
Payal Shah
By Aayushi Hitesh Shah
In the ever-evolving landscape of fashion, wellness, and technology, few individuals embody the harmony of creativity and consciousness quite like Payal Shah. A dynamic force in the luxury jewelry industry and a forward-thinking tech entrepreneur, Payal blends art, innovation, and mindful living in everything she touches. Her journey is a testament to the power of intuition paired with strategy, and to the belief that design should not only be beautiful but meaningful.
At the helm of two distinctive jewelry brands and several passion-led ventures, Payal Shah stands as a beacon for modern entrepreneurship, especially for women seeking to balance elegance with ethics, and style with substance.
Her first jewelry brand, L’ Dezen, remains close to her heart described as fine jewelry with an architectural soul. With its bold, sculptural designs, the collection speaks to collectors and red-carpet moments. In contrast, Psylish her newer venture is the cool, younger sister: everyday diamond jewelry for the modern, on-the-go woman who wears her pieces from workout brunches to dinner parties. Where L’ Dezen is about storytelling and craftsmanship, Psylish is about adaptability, youthfulness, and ease.
Payal’s creative journey was rooted in her background in interior architecture, which deeply informs her aesthetic. She’s always been drawn to structure, form, and the play of light, and jewelry became a microcosm through which she could channel that passion. Over the years, her design philosophy evolved from creating pieces for the “wow” factor to designing with purpose—each piece telling a story, solving a function, or aligning with her vision of conscious luxury.
Innovation extends far beyond design in Payal’s world. With Gemerator.AI, she’s reshaping the jewelry industry through artificial intelligence. The agency equips jewelers with AI tools that assist in everything from instant design generation to AI-powered sales assistants and marketing campaigns. Her goal is to free creators from time-consuming tasks, allowing them to focus more on connection, craft, and commerce.
She believes in leading with instinct, backed by data. Her decision-making is guided by gut feelings that are refined through research and feedback. To Payal, innovation is intuition in motion, knowing when to trust inner vision and when to sharpen it through technology.
This balance of heart and hustle also extends to her wellness ventures. With Tichi Getaway, her Bali villa designed as a luxurious escape, and LivWell, a wellness brand that brings ancient rituals to modern lifestyles, Payal expresses her belief that wellness isn’t a luxury it’s a necessity. These spaces reflect her commitment to intentional living, rooted in the need for disconnection, recalibration, and spiritual restoration.
Even amidst her busy schedule, wellness remains a non-negotiable. She prioritizes clean eating, intermittent fasting, red light therapy, walking meditations, and breathwork. For her, wellness is not about longevity. it’s about prevention and living with vitality and presence. Time for family, friends, and stillness is just as sacred as her business ventures.
A committed advocate for sustainability, Payal promotes plant-based living through the #VeganPieChallenge and incorporates ethical practices across her businesses. From conflict-free stones and recycled gold to upcycling older designs, she believes in slow, thoughtful production and educating consumers on the value of conscious consumption.
Responsible sourcing is a cornerstone of her business ethos. Payal ensures transparency by working directly with ethical factories, avoiding overproduction, and encouraging customers to reimagine older jewelry into modern, personalized designs. It’s not just about making beautiful thingsit’s about making them responsibly.
To young women walking the path of entrepreneurship, Payal shares a powerful message: your uniqueness is your superpower. There is no set blueprint, and that’s the beauty of the journey. She champions curiosity, kindness, consistency and the boldness to ask for what you want. That simple courage, she says, has opened more doors for her than any perfect plan.
As she looks toward the future, Payal hopes her legacy lies not just in the beauty she’s created, but in the space she’s opened for others. Whether through a piece of jewelry, a retreat in Bali, or an AI platform, her goal is to spark joy, ignite ideas, and foster a world where creativity meets consciousness.
