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    Alizey Mirza
    Lifestyle

    Alizey Mirza, The Face & Force Behind Biolite UAE

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    Alizey MirzaThe Face & Force Behind Biolite UAE By Michelle Clark In today’s world, where wellness, aesthetics, and lifestyle branding increasingly overlap, certain figures stand out not only for their personal elegance but also for how they shape the narrative of the brands they represent. One such figure is Alizey Mirza, known on Instagram as @a1izey, who has become a defining presence for Biolite UAE. With her association with @bioliteuae, @bybiolite, and @biolitehealthness, she embodies a modern image of transformation, innovation, and beauty, representing a generation that values both outer refinement and inner well-being. Alizey Mirza, known on Instagram as @a1izey, stands at the intersection of wellness, aesthetic innovation, and curated lifestyle branding. Her associations with @bioliteuae, @bybiolite, and @biolitehealthness reflect not only her personal identity but also her role as an ambassador, visionary, and public face for a clinic that positions itself at the cutting edge of aesthetic and regenerative health. With over 260,000 followers on social media, she communicates a blend of elegance, ambition, and health-forward values to a regional and global audience. From her Instagram posts, Alizey presents a life lived with intention, poise, and deliberate elegance. Whether unveiling new clinic treatments or sharing personal milestones, she fashions a narrative of transformation, physically, mentally, and aesthetically. Behind that narrative lies a strategic alignment; her personal brand and the Biolite group mutually amplify each other, each lending credibility and reach to the other. Biolite UAE is often portrayed in her feed as a flagship of innovation in the region. In several posts, she highlights how Biolite stands at the forefront of innovation, as the leading clinic in the region for aesthetics and regenerative health. She draws attention to awards and recognition, at one point applauding Forbes for acknowledging Biolite as a pioneer in the Middle East when it comes to wellness innovations, treatments, and techniques. In doing so, she positions the enterprise not just as a local clinic but as part of a global wellness vanguard. Her posts also reflect lifestyle touches that humanize the brand, announcing celebrations, hinting at milestones, or sharing luxury moments. In one video, she refers to herself as a “Porsche girl,” teasing a new chapter tied to luxury and automotive aesthetics. In another, she shows pride in Biolite’s status, writing “all eyes on @bioliteuae, proud to be the region’s leading clinic for aesthetics and regenerative medicine.” She underscores community and celebration in her feed, honoring events, hosting parties, and thanking clients and colleagues alike for their support. But beyond glamorous frames and aspirational images, Alizey’s appeal lies in what she embodies for many in the region, a synthesis of heritage, modern ambition, and self care. In markets like the UAE and the broader Gulf, aesthetic clinics are abundant, but what separates those that gain true prestige is often the narrative around them, their promise of safety, efficacy, forward thinking, aesthetic harmony, and alignment with cultural sensibilities. Alizey helps articulate that promise. She also appears to mobilize the emotional side of transformation. Her messaging speaks to confidence, renewal, and identity, how one looks on the outside can mirror how one feels inside. In doing so, she taps into the mindset of many clients seeking not just cosmetic change, but personal empowerment. She models that pursuit in her own feed, showing glimpses of treatments, behind the scenes moments, and personal reflections, blending the clinical with the intimate. There is a mutual strategy at play, Alizey lends her face, taste, and eyes to Biolite, while Biolite gives her gravitas, substance, and a platform to anchor her personal brand. When she highlights new treatments, facility upgrades, or awards for the clinic, those details bolster her own credibility as a tastemaker in wellness. And when she shares personal narratives or aspirational lifestyle content, that aura flows back and reinforces Biolite’s positioning as a clinic not just of technology, but of elevated experience. Yet this pathway is not without challenges. The intersection of aesthetic medicine and lifestyle branding is delicate, credibility matters, regulatory boundaries matter, trust matters. For Alizey to remain effective, her brand must sustain authenticity, transparency, and a sense of groundedness even while projecting luxury and advancement.  If followers or clients sense dissonance between image and actual outcomes, reputational cost could be steep. Moreover, aesthetic clinics operate in a competitive, high stakes environment where quality of care, safety, clinical results, and follow up matter heavily. The brand’s reputation depends not just on curated visuals but on real results and client satisfaction. Still, Alizey has advantages. Her large social following gives her direct access to potential clients. Her ability to weave narrative, of transformation, of identity, of elegance, gives emotional resonance to what might otherwise appear as technical treatments.  She seems comfortable navigating the language of both beauty and wellness, of luxury and healing. She also leverages cultural alignment, operating in a region where the pursuit of aesthetic enhancement is both aspirational and frequented, where clients often look for a combination of medical credibility and upscale presentation. If Alizey continues to evolve, she might deepen her role, perhaps launching signature treatment lines, expanding Biolite to new markets, publishing thought leadership content in wellness, or collaborating with international aesthetic and biotech brands. Her influence may also extend beyond clinic walls into wellness retreats, health technologies, or educational platforms. In essence, Alizey Mirza is more than a public face, she is a strategic brand architect of aesthetic wellness in the Middle East. She is cultivating a space where beauty, health, ambition, and identity converge. As the wellness and aesthetics sectors grow increasingly saturated, her ability to maintain authentic voice, strategic alignment, and high standards will determine whether she remains a leading name or becomes a cautionary note in branding. Alizey Mirza represents a new type of figure in the Middle East, one who merges personal branding with professional excellence in wellness and aesthetics. Through her work with Biolite, she showcases how elegance and innovation can coexist, how clinical credibility can be wrapped in lifestyle appeal, and how transformation can be both internal and external. As

    Cartier’s New Bracelets and Ring
    Lifestyle

    Cartier’s New Bracelets and Rings, The Infinite Love Collection

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    Cartier’s New Bracelets and Ring, The Infinite Love Collection By Cynthia Mansour Cartier, a name that has long represented elegance, craftsmanship, and the essence of love. Since the introduction of the iconic Love Bracelet in 1969, born during a period of cultural and artistic revolution, the Maison has remained faithful to one message: the infinite bond between two people. Today, that legacy continues with the launch of The Infinite Love Collection, a series of bracelets and rings that renew Cartier’s vision of eternal connection. While the concept behind the collection remains loyal to the original Love Bracelet, Cartier reinterprets it with a modern and symbolic gesture. The Infinite Love Collection expresses unlimited love, capturing the same emotional depth that made the original design an icon, yet through a completely new form. After years of development and more than one hundred prototypes, Cartier perfected this collection with a focus on both emotional meaning and mechanical mastery. One of the most remarkable features is the invisible clasp system, allowing the bracelets to be attached to one another, a direct expression of the word “infinite.” This design symbolizes the idea that love continues endlessly, connecting one piece to another just as people connect to one another. Cartier explains that the bracelet “wraps around the body like a love connection.”  Unlike the first Love Bracelet, which opened and closed with a single screw, this new design features a smooth and flexible structure that closes invisibly. It is unisex, made from approximately two hundred components, and demonstrates a rare level of mechanical precision in fine jewelry. The result is a bracelet that is both symbolic and technically exceptional. Cartier also associates this collection with its powerful emblem, the Panther, a figure that has defined the Maison’s identity for over a century. The Panther represents strength, elegance, and independence, and reflects the free-spirited, fearless, and passionate character that Cartier celebrates. It embodies confidence, power, and seduction, while maintaining a sense of grace and sophistication.  Often described as bold yet refined, the panther mirrors the emotional depth of love itself: wild, delicate, and endlessly captivating. Through this symbol, Cartier adds another layer of meaning to the Infinite Love Collection, portraying love as both powerful and free. This collection has received diverse reactions. Many admirers praise its innovation, craftsmanship, and the modern message it conveys, a symbol of love that evolves rather than remains fixed.  Others expressed concerns about its technical complexity, such as the bracelet’s flexibility or the fact that it can be unlocked, which contrasts with the original design’s permanently closed structure. There were also questions about details such as size and gold purity. However, Cartier positioned the collection clearly: it represents “love without limits.” While the first Love Bracelet locked love in place, this new creation celebrates growth, connection, and freedom.  Still, beyond opinions, many continue to admire Cartier’s storytelling, the emotional power of opening that signature red box and discovering not just a piece of jewelry, but a story of affection and artistry. This collection also invites reflection. Will Cartier one day reshape its vision of love to reflect modern relationships, or will it remain loyal to its timeless values? And can the Infinite Love ever reach the same legendary status as the original Love Bracelet?  Regardless of the answers, Cartier’s dedication to authenticity, quality, and emotion remains unchanged. Through every creation, the Maison continues to remind us of something precious, that love still exists, and it can be captured.

    Walid Elmusrati
    Lifestyle

    Walid Elmusrati, The Happiest Traveler Redefining Storytelling

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    Walid ElmusratiThe Happiest Traveler Redefining Storytelling By Sofia Lava Known to his global audience as “The Happiest Traveler”, Walid Elmusrati has built more than just a following, he has built a movement of joy, curiosity, and authenticity in the world of travel content creation. From hidden islands to bustling cities, his journey is not just about destinations, but about the stories and emotions that connect us all. “Happiness, for me, is waking up in a new place with childlike curiosity, ready to be surprised. It’s gratitude for the cultures, people, and stories I get to discover, and the energy comes from knowing every journey is a privilege. Everyday life already has its struggles, and I believe people don’t always want to see more problems. I stay real by sharing the true situations I face on the road, but joy grows when it’s shared. My storytelling is my way of passing that happiness on to others.” “My creative process starts long before I hit record, it often takes months, sometimes years, of planning. Many of the places I choose aren’t easy to access, and that challenge only makes me more determined. If there’s a story I believe needs to be told, it has to be done. My peak joy is when I finally arrive, whether it’s in Dubai, Switzerland, or Japan, and I can say to myself: I did it. That moment of achievement is what fuels the storytelling that follows.” “I started creating years ago, even before the word ‘social media’ became part of our lives. To now see a space like Creators HQ exist in Dubai makes me proud, the UAE has become the home of creators. What inspires me most is the team working day and night to make what never happened in the creator field possible.  For years, people thought we were just having fun, but now the UAE is building a real creator economy that can thrive. Being a founding member is more than a title, it’s a responsibility. My goal is to give back to this land and help more creators experience the life we’re privileged to live here.” “The Faroe Islands truly surprised me. It felt like exploring an unspoiled place, untouched, raw, and breathtaking.  Even the houses, with green grass roofs, blend into the landscape as if they’re part of nature itself. The locals made it feel like a small, close-knit world, and the fact that sheep outnumber humans there says it all. Unlike many trending destinations that lose their soul under mass tourism, the Faroe Islands reminded me what it feels like to discover a place still living in harmony with its identity.” “I’ve lived in places where I felt like just a number, faced racism, or was constantly reminded I was a foreigner. In Dubai, it’s completely different, everyone is treated with the same respect. That spirit of equality shaped how I see the world; it’s not about where you’re from, but how we connect as humans. Living in such a multicultural hub also means I’m exposed to the world every day without leaving the city. Dubai inspires me to dream bigger and carry that message of unity and openness in my storytelling. There is no place like home… Dubai.” “A story connects when people feel like they’re traveling with me. Emotions like joy, wonder, or hope don’t need translation. Authenticity is universal. While I’m constantly on the road, I remind myself that many people may only travel once or twice a year.  My responsibility is to make them live the experience with me. I share the full story, less polished, more raw, so people can trust what they see through my lens. When someone tells me they visited a place I featured and truly enjoyed it, that’s the real success of storytelling.” “The biggest lesson I learned was to love myself and value the time I spend alone.  On the road, you realize people may love you for a period of time or sometimes for a benefit, but solitude teaches you to enjoy the moment in its purest spirit. It opens the door to connect more deeply with locals and with the true heart of a place. My trips are never vacations, sometimes I spend eight hours on the road in one day just to film one place. But those challenges taught me something priceless, to appreciate solitude and self-love.” “Don’t chase trends, chase your voice. Be unique and different, don’t copy others. Travel storytelling isn’t about being better than someone else, it’s about showing the world through your eyes. This field has no manual, no boss, you are your own manager. That means risks, sacrifices, and long hours. But if you stay authentic and persistent, your story will connect. People value honesty more than perfection.” “What excites me now is exploring destinations that people haven’t seen much of before, the kind of places hidden from the usual maps. Maybe that will take me farther north or south than I’ve ever been, but I want my audience to feel they’re part of that discovery. At the same time, I’m working on something sustainable and long-term that goes beyond trips and content. I can’t reveal all the details yet, but big things are coming, and I want people to feel they’re part of this journey with me.”

    Myriam Fares
    Uncategorized

    Myriam Fares, Queen Of The Global Stage

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    Myriam FaresQueen Of The Global Stage By Jane Stevens Myriam Fares, the Queen of the Stage, has never been one to simply follow the rhythm, she dictates it, a truth made abundantly clear by her phenomenal ascent into the stratosphere of global music and media. From pioneering digital documentaries to setting world records in viral dance, and, most recently, delivering a fresh, sun-soaked Khaleeji track, her journey is a compelling tapestry of ambition, authenticity, and boundary-shattering success. When we catch up with the Lebanese superstar, she speaks with the radiant ease of someone who has mastered the balance between her public persona and the personal life she fiercely protects. Her presence today is a testament to the power of a uniquely Arab artistry, one that has confidently stepped onto the world’s most massive platforms, refusing to be diluted. Fares has built a career on fusing traditional Oriental dance and music with contemporary pop aesthetics, creating a dazzling spectacle that is instantly recognizable and endlessly imitated. The world has watched her evolve from a regional sensation to an international icon, and her latest achievements mark the beginning of an even grander global chapter. The conversation naturally begins with her unprecedented move into long-form digital storytelling, Myriam Fares, The Journey, her 2021 Netflix documentary. It was a pioneering step, establishing her as the first Arab artist to headline a Netflix original documentary. “Sharing such an intimate part of my life, especially during lockdown, was a big decision,” she explains, her voice warm and reflective. “Normally, I keep my private world very separate, but the pandemic changed things, and I realised it was a chance to show the real me, not just the Queen of the Stage.” The film, which documented her pregnancy, her life at home with her family, and the creation of new music amidst the global pause, resonated deeply, not just in the Middle East, but across the world, proving that true connection transcends language and culture. It was an unfiltered look at the preparation, the practice, and the passion that goes into her art, offering an intimate glimpse “from pregnancy to album preparations,” a vulnerability that only solidified her bond with her millions of fans. The narrative of global breakthrough continued to explode with the 2022 FIFA World Cup, where Fares delivered a career-defining moment as one of the voices behind the official FIFA Fan Festival Anthem, TUKOH TAKA. Teaming up with Nicki Minaj and Maluma, Fares made history, the song becoming the first-ever World Cup anthem to feature English, Spanish, and Arabic lyrics. “It was an incredible honour to represent Arab culture and music on that global stage, during the biggest sports event in the world,” she states, her pride evident. Her contribution, rich with regional rhythms and sung in various Arabic dialects, ensured the song was not just a collaboration, but a celebration of diversity. The track became a cultural phenomenon, a high-octane banger that showcased her versatility and, crucially, her ability to make Khaleeji, Iraqi, and Oriental dance styles the focal point of a worldwide smash hit. Yet, perhaps the most staggering metric of her influence lies in the realm of social media virality, specifically with her 2018 smash hit, GOUMI. Fares didn’t just release a song, she launched a global dance movement. The viral Goumi dance challenge became one of the most successful digital challenges of its time, crossing a monumental +10.3 Billion Views across social media platforms. “When I created the dance, I just wanted to encourage girls to stand up and move, to embrace the joy of the rhythm,” she recalls. “To see it transcend borders, with people from every continent participating, was truly humbling. It showed the world that Arabic music and dance can compete with, and even lead, global trends.” The number is not just a statistic, it is a definitive marker of her power as a digital trendsetter, a figure capable of mobilizing a global audience through a single, infectious choreography. And now, the focus shifts to her latest release, LaHabibi, which is Out Now. The track marks a return to her vibrant Khaleeji roots, a dialect and rhythm she handles with masterful grace. “The song is pure springtime, it captures that feeling of renewal and deep affection,” she says, clearly enthusiastic about the new direction. Fares not only co-wrote and co-composed the song, but also took on the role of arranger, personally selecting instruments inspired by “nature and the sounds that surround me every day.” The accompanying music video is a raw, beautiful departure, Fares choosing to appear “without any filters or retouching,” a bold statement of confidence and authenticity in the digital age. LaHabibi is a melodic, heartwarming track that reminds fans of her exceptional vocal talent while solidifying her commitment to the rich musical traditions of the Gulf. Myriam Fares is not merely a musician; she is a cultural force, a tireless innovator who has seamlessly bridged the gap between East and West. Her journey, from pioneering her own Netflix documentary to commanding billions of views and delivering a trilingual World Cup anthem, is a powerful testament to her enduring title, the Queen of the Stage, a reign that is only growing stronger with every new beat.

    wellness
    Wellness

    2025’s Vanguard of Wellness & Innovation Where Heritage Meets Modern Healing

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    2025’s Vanguard of Wellness & Innovation Where Heritage Meets Modern Healing By Alhanouf Mohammed Alrowaili As the boundaries between ancient traditions, natural healing, and modern wellness technologies continue to blend, 2025 emerges as a pivotal year in the global wellness landscape. No longer are age-old remedies and contemporary innovations seen as separate paths.  Today, they unite to form a powerful new narrative: healing that is rooted in cultural heritage and enhanced by scientific advancement, offering care that is personalized, holistic, and deeply effective. Leading this transformation is a diverse group of creators, healers, scientists, and entrepreneurs who are redefining wellness through heritage, innovation, and integrity.  From revitalizing centuries-old natural products to developing cutting-edge therapies, these pioneers are shaping the future of health and self-care. We call them the Wellness Vanguard, visionaries building a new paradigm of well-being grounded in tradition and technology.  This dynamic group includes experts like Abdullateef Fouzan from Kuwait, whose bamboo bedsheets promote restful and rejuvenating sleep through natural comfort. Adel Al Qasem and his sons, Saeed and Mohammed, from Jordan, harness the mineral-rich powers of Dead Sea salts for skin rejuvenation. Dr. Bader Hassoun, along with his sons Ahmed and Amir, is steward of Lebanon’s legendary 800-year-old Khan al-Saboun and its organic, time-honored soaps.  The Vanguard also features Hadeel and Abir Agab, who bridge Sudanese heritage with modern skincare performance. Javed Ahmed Bhatti offers the purest Himalayan salts, sourced from ancient Pakistani caves. Oqba Abo Zain Aldin from Syria crafts luxury soaps that honor his heritage through laurel and Aleppo soap traditions. Innovation continues with Mouna Abbassy from Morocco, who reinvents traditional Moroccan skincare through fresh, effective formulations. Lucia Kremer from France advances skin health and relaxation with the latest in red light therapy technology. At a time when consumers seek authenticity and efficacy beyond fleeting trends, the work of these trailblazers stands out. Their shared commitment to sustainability, cultural pride, and science-backed solutions is creating a new wellness ecosystem, a space where nature, heritage, and technology come together for lasting health. This is the Wellness Vanguard of 2025: a definitive circle of representatives from their cultures and countries. They are driving innovation and creativity and transforming global health through a blend of ancestral wisdom and intelligent innovation. Welcome to the future of holistic healing.

    Discover a New Era of Rest with Shop Alma Home
    Wellness

    Discover a New Era of Rest with Shop Alma Home

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    Discover a New Era of Rest with Shop Alma Home By Alhanouf Mohammed Alrowaili In today’s fast-paced, technology-driven world, restful sleep has become increasingly elusive. Despite spending nearly, a third of our lives asleep, factors like stress, screen exposure, climate changes, and even poor bedding choices disrupt our natural sleep rhythms. Leading sleep experts, including Dr. Matthew Walker and Dr. Chris Winter, warn that sleep deprivation harms everything from mental clarity and emotional stability to immune health and longevity. One often overlooked factor is the fabric we sleep on. Recent studies show that viscose bamboo fabric dramatically enhances sleep quality by regulating body temperature and wicking away moisture. Bamboo fabric is three times more breathable than cotton, absorbs sweat rapidly, and promotes airflow ideal for the hot, humid nights common in the Gulf region. Additionally, bamboo’s natural antibacterial and hypoallergenic properties help prevent allergens like dust mites and bed bugs, both notorious for causing sleep disturbances. Recognizing this potential, Kuwaiti entrepreneur Abdullateef Fouzan launched Shop Alma Home in 2023, Kuwait’s first premium local bedding brand focused on comfort, sustainability, and wellness. The name “Alma,” meaning “soul” in several languages, reflects the brand’s mission to nurture both body and spirit through quality sleep products. Abdullateef explains, “We wanted more than just bedding; we wanted to give people back their peace of mind, their comfort, and ultimately, their health.” Bamboo viscose offers several benefits that make it superior to traditional cotton or synthetic fabrics. It keeps sleepers cool in warm climates, making it especially suited for the Gulf’s high temperatures. The fabric is soft and gentle, perfect for sensitive skin. Furthermore, bamboo fabric wicks away moisture, helping to reduce night sweats that frequently disrupt sleep. Alma’s bedding products are made from 100% pure bamboo viscose without synthetic blends, ensuring uncompromised quality. Each product is OEKO-TEX® certified, guaranteeing that no harmful substances are used safe for babies, allergy sufferers, and anyone seeking a cleaner sleep environment. Alma Home blends local cultural values with global quality standards. Abdullateef’s experience in brand development influenced every aspect, from product design to packaging. Sheets are tailored to fit GCC mattress sizes and crafted for durability. Packaging is eco-conscious, using minimal recyclable materials, and every purchase includes a reusable tote bag to promote sustainability. Reflecting the region’s culture of hospitality and generosity, Alma emphasizes customer care with a unique 30-day sleep trial. Abdullateef says, “If you don’t love your sheets, we’ll refund you in full. Sleep is too important to compromise.” This bold customer-centric approach is rare in the Gulf market and highlights the brand’s confidence. While Alma’s products meet international standards, the brand remains deeply rooted in Kuwaiti and Gulf cultural values hospitality, comfort, and care are central to its identity. Product development prioritizes long-lasting quality and sustainability over mass production, echoing the region’s traditional emphasis on meaningful, lasting relationships. Alma now ships widely across the GCC, with increasing demand from the UAE, Saudi Arabia, and Qatar, rapidly establishing itself as a regional favorite in premium bedding. Alma Home is expanding its product line to include bamboo pillows and comforters, maintaining the same focus on quality and sustainability. The brand plans collaborations with hotels and wellness resorts and is developing eco-friendly initiatives such as product take-back programs. Abdullateef envisions building a comprehensive sleep ecosystem centered on natural materials, clean design, and wellness science. “We’re not just helping people sleep better,” he says. “We’re helping them live better.” In a world that rarely pauses, Abdullateef Fouzan invites everyone to slow down and rediscover sleep as a clean, cool, and restorative experience. With Shopalmahome.com, he is not only redefining sleep in the Gulf but creating a legacy of wellness that touches every home. Because truly better days always begin with better nights.

    Adel Al Qasem Redefining luxury Skincare with the Healing Power of the Dead Sea
    Wellness

    Adel Al Qasem, Redefining luxury Skincare with the Healing Power of the Dead Sea

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    Adel Al Qasem Redefining luxury Skincare with the Healing Power of the Dead Sea By Alhanouf Mohammed Alrowaili In the world of luxury skincare, where authenticity and innovation often clash, Rivage stands out as a rare brand seamlessly blending natural heritage with cutting-edge science. Founded by Adel AL Qasem, Rivage harnesses the therapeutic riches of the Dead Sea, one of nature’s most potent mineral sources, elevating it into a globally recognized beauty ritual. Adel AL Qasem’s vision was bold and clear: to create one of the Middle East’s first luxury skincare brands that honors the healing legacy of the Dead Sea while resonating on the global stage. Rooted in regional wellness traditions and driven by a passion for natural science, Adel saw Rivage as more than skincare it is a celebration of beauty, health, and sustainable luxury. Supporting him are his sons, Mohammad and Saeed AL Qasem, whose expertise in engineering, chemistry, and international business ensures Rivage remains at the forefront of technological innovation and sustainable practices. Together, the AL Qasem family transformed Rivage from a local idea into a next-generation beauty powerhouse. Rivage prides itself on formulations that are at least 94% natural origin, using eco-certified ingredients that meet strict international clean beauty standards. The brand avoids harsh chemicals such as parabens, sulfates, silicones, mineral oils, and synthetic fragrances. Instead, it relies on a unique synergy of Dead Sea minerals, therapeutic plant extracts, essential oils, and skin vitamins to deliver gentle yet effective results. Key botanicals like Aloe Vera, Chamomile, Green Tea, Olive Oil, and Shea Butter complement mineral-rich bases, while vitamins A, C, E, and B complex enhance skin renewal, hydration, and protection. This harmonious blend respects the skin’s biology and supports natural wellness. What truly distinguishes Rivage is its commitment to marrying ancient mineral wisdom with modern technology. Their proprietary CO: DERMAL technology optimizes the absorption of active ingredients through mineral delivery pathways and cold mixing methods that reduce carbon emissions. This preserves ingredient potency and maximizes efficacy and skin compatibility. Rivage leads in sustainable manufacturing. Their GMP-certified factory in Amman, Jordan, runs entirely on solar power, minimizing environmental impact. By 2027, the brand aims to achieve 100% sustainable packaging and use only natural-origin preservatives, underscoring its dedication to clean beauty without compromise. Quality and safety are paramount. Each product undergoes rigorous microbiological challenge testing and stability assessments to ensure shelf life and effectiveness without synthetic preservatives. Independent clinical studies conducted with European labs further validate safety and performance.  This dual approach trusted supplier testing combined with in-house clinical trials gives consumers confidence in Rivage’s ability to deliver visible results safely and reliably. Rivage’s skincare lines address a broad spectrum of concerns, including oily and acne-prone skin, dryness, sensitivity, and signs of aging. Recognizing that skin is unique, their formulations feature over 69 plant extracts and vitamins that target hydration, anti-inflammatory care, antioxidant protection, and barrier repair. A specially formulated line for sensitive skin, offering ultra-gentle minerals and soothing actives, is in development.  “Building a luxury skincare brand in the Middle East meant navigating international regulations, sourcing high-grade natural ingredients, and developing truly eco-friendly manufacturing processes. Each challenge was an opportunity to raise our standards and build global trust,” says Saeed Al Qasem, Co-owner. Rivage met these challenges by forging strategic partnerships with leading suppliers in Europe, the U.S., and Asia, and investing heavily in R&D and solar-powered GMP manufacturing. This dedication has raised regional industry standards and positioned Rivage as a trusted name worldwide, with product registrations in the EU, USA, GCC, and beyond. This global success reflects Rivage’s ability to combine local heritage with international quality and innovation. More than a skincare brand, Rivage is a movement bridging ancient mineral wisdom and modern scientific innovation. 

    Khan Al-Saboun
    Wellness

    Khan Al-Saboun, Preserving Nature, Crafting Timeless Beauty

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    Khan Al-SabounPreserving Nature, Crafting Timeless Beauty By Alhanouf Mohammed Alrowaili In the rolling hills near Tripoli, Lebanon, lies Khan Al-Saboun, a unique sanctuary where nature’s wisdom and centuries-old traditions come alive. Founded by Dr. Bader Hassoun is a vibrant eco-village that blends Lebanese heritage with sustainable living. For over 800 years, the Hassoun family has handcrafted soap using only natural ingredients from the land, preserving an ancient craft rooted in respect for nature and community. Dr. Bader Hassoun elevated this tradition by integrating ancestral knowledge with modern science, creating not just soap but a sustainable ecosystem focused on education, cultural preservation, and environmental stewardship. His son, Amir Hassoun, now carries forward this mission, balancing authenticity with modern environmental challenges and global wellness trends. The Environmental Village operates on principles of organic agriculture, renewable energy, and minimal environmental impact. All ingredients, including olives, lavender, rosemary, basil, and thyme, are grown on-site without pesticides or chemicals. The soap-making process follows a traditional cold method, allowing soaps to cure naturally, preserving their purity and healing properties.  The village also supports biodiversity by cultivating crops that attract and sustain local wildlife such as bees and birds, using regenerative farming to enrich the soil. The village produces a range of pure, organic products, including laurel soap, extra virgin olive oil, and aromatic skincare items. These products reflect Lebanon’s rich biodiversity and the family’s deep connection to the land.  Every stage of production is controlled by the Hassouns, ensuring 100% organic, chemical-free formulations backed by international organic certifications. Signature ingredients like extra virgin olive oil and laurel oil, combined with native Lebanese herbs, carry centuries of traditional knowledge. Visitors to the Environmental Village can immerse themselves in a hands-on eco-experience: exploring herb gardens, participating in soap-making workshops, enjoying wellness treatments, and tasting some all-natural edible soaps. Education plays a vital role through interactive workshops and tours designed to inspire visitors toward more natural, mindful living. The village is closely integrated with local communities, supporting farmers and artisans through fair partnerships that promote economic and cultural sustainability. Preserving Lebanese heritage is central to its ethos, keeping ancient traditions alive amid modern challenges. Sustainability underpins every aspect of the village from renewable energy use and biodegradable packaging to waste reduction through composting and water recycling. The village creates a closed-loop system where agricultural waste nourishes the land, and biodiversity is actively supported. Future includes expanding solar energy, green spaces, and launching an environmental education center for youth, positioning the village as a regional model for eco-tourism and sustainable living. Despite its small village origins, Dr. Bader Hassoun’s Environmental Village enjoys global recognition. Its products are favored by prominent figures worldwide, including Saudi Crown Prince Mohammed bin Salman, Pope Francis, Donald Trump, and King Charles III. The soap range spans from affordable bars priced at $1 to luxurious editions valued at over $80,000, including the Guinness World Record-holding gold-infused soap crafted with diamonds, pearls, and over 60 natural oils. Maintaining organic purity and quality amidst seasonal harvests poses challenges, but the village remains steadfast to its founding principles. Amir Hassoun aims to expand the brand globally while deepening local impact through education, green initiatives, and innovation grounded in tradition. At its heart, the Environmental Village embodies a belief that true beauty comes from nature, patience, and respect for roots. There are no shortcuts nature itself offers the purest care. More than a brand, the village is a living legacy, reflecting Dr. Bader Hassoun’s dream and Amir’s mission to preserve timeless, natural beauty. As Amir says, “In every bar of soap, there’s a story not just of olive oil and herbs, but of a land, a family, and a dream that believes the most beautiful things grow slowly, naturally, and with love.”

    Javed Ahmed Bhatti from Mountains to Masses
    Wellness

    Javed Ahmed Bhatti from Mountains to Masses

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    Javed Ahmed Bhatti from Mountains to Masses By Alhanouf Mohammed Alrowaili High in Pakistan’s ancient Salt Range, where mineral-rich veins date back over 250 million years, Javed Ahmed Bhatti is leading a quiet but powerful revolution. As the founder and CEO of Ittefaq Salt, he’s not just mining salt he’s harnessing its healing power, cultural heritage, and promise of purity for a global wellness audience. Salt may seem like a humble kitchen staple, but for Bhatti, it represents far more: a connection between the Earth’s ancient resources and today’s demand for natural well-being. Originally involved in international scrap metal trading, Bhatti later shifted focus to his family’s ancestral lands in the Kalabagh, Khushab, and Quaidabad regions home to some of the world’s purest Himalayan pink salt. Recognizing not just the product but the story behind it, he founded Ittefaq Salt, which now exports to over 90 countries. The name Ittefaq means “unity” in Urdu, symbolizing the brand’s mission: combining heritage, wellness, and sustainability under one global vision. Salt has played a vital role in healing for centuries. From Arabian medicine to Roman saline baths and Arab trade routes, salt was once considered as valuable as gold. Modern science confirms its benefits halotherapy (dry salt inhalation), derived from ancient practices, is now recognized for improving respiratory function, reducing inflammation, and enhancing skin health. Ittefaq Salt specializes in Himalayan salt, often considered the purest on Earth. Mined by hand from deep within Pakistan’s mountains, it’s unprocessed and rich in over 80 trace minerals including calcium, magnesium, and iron. Whether inhaled, soaked in, or consumed, Himalayan salt can relieve asthma, support hydration, soothe skin conditions, and promote calm through its negative ion emissions. Under Bhatti’s leadership, Ittefaq Salt has grown into a global wellness powerhouse, offering a wide range of products across six main categories: • Culinary: Pink salt, pyramid flakes, smoked and sea salts • Wellness: Bath salts, body scrubs, spa-grade treatments • Décor: Hand-carved lamps, salt tiles, nightlights Lifestyle: Salt cooking slabs, glasses, brine eggs • Animal Health: Mineral-rich livestock lick blocks • Private Labeling: Custom solutions for global retailers Bhatti prioritizes purity, traceability, and ethical sourcing. Ittefaq’s facilities are internationally certified (BRC AA+, ISO 9001, ISO 14001, Halal and more), ensuring quality from “mine to market.” As salt therapy gains popularity in spas and wellness centers, Ittefaq has become a leader in custom salt room installations. These serene spaces, built with Himalayan salt bricks and granules, replicate natural salt caves and create microclimates that help detoxify the respiratory system, calm the mind, and purify the skin. Salt-infused air is now used to reduce anxiety and treat seasonal respiratory conditions. Unlike refined table salt, which is stripped of minerals and often contains additives, Himalayan salt remains raw and unaltered. It delivers a clean taste and supports wellness naturally. “It’s not just about flavor,” says Bhatti. “It’s about choosing something your body recognizes something pure.” As global consumers seek cleaner, more authentic self-care products, Bhatti envisions Himalayan salt becoming a core element of holistic wellness. Future include expansion into Latin America and Southeast Asia, the launch of new wellness-focused product lines, and sustainability-driven innovation especially supporting local artisan communities. Salt-based therapies are especially beneficial in fall and winter, when dry indoor air can worsen respiratory issues and seasonal affective disorder (SAD). Himalayan salt lamps, warm salt baths, and halotherapy help clear mucus, improve breathing, and emit negative ions that boost mood and energy making salt an essential ally for colder months. For Bhatti and Ittefaq Salt, this is more than business. It’s a return to nature, balance, and ancient wisdom, packaged for the modern world. “Salt is life,” Bhatti says. “And when it’s pure, it brings balance not just to food, but to the soul and body.”

    Sudanese Beauty Rituals
    Wellness

    Charm Revive Sudanese Beauty Rituals

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    Charm Revive Sudanese Beauty Rituals By Alhanouf Mohammed Alrowaili In the heart of Sudan, where ancient customs are woven seamlessly into everyday life, herbalism and perfumery are not just practices; they are cultural legacies. For centuries, Sudanese communities have turned to the land’s rich offerings: hibiscus, myrrh, frankincense, and countless herbs to heal, beautify, and celebrate. These ingredients are transformed into fragrant oils, scrubs, and rituals that embody Sudan’s spiritual and cultural richness. Whether in vibrant markets or home rituals, the scents of Sudan tell stories of connection, identity, and holistic well-being. Founded in 2021 by sisters Abeer and Hadeel Agab, Charm is a Sudanese brand born from deep respect for these traditions. Raised in a home filled with the aromas of incense and traditional beauty practices, the sisters were immersed in the heritage of scent passed down from mothers and grandmothers. With Abeer’s background in pharmacy and Hadeel’s in the humanities, they saw a gap: despite the cultural significance of perfumery in Sudan, formal education in the craft was lacking. Charm was created to blend ancestral wisdom with scientific precision, elevating Sudanese beauty rituals to global standards while preserving their authenticity. At the center of Sudanese perfumery is Khumra, an artisan fragrance made by smoking a blend of spices, rose petals, and aromatic woods over incense. The mixture is then steeped in oils to develop a deep, lingering scent. Traditionally prepared weeks before weddings, Khumra is more than perfume. It’s a communal ritual led by women, symbolizing femininity, connection, and continuity. Another cornerstone in Sudan is Dukhan, a smoke bath ritual rooted in Sudanese culture and history, using woods like shaff and talh. After massaging the body with karkar oil, a nourishing blend of sesame oil, animal fat, cloves, and beeswax, a woman sits wrapped in cloth as the smoke envelops her. The ritual is believed to soften the skin and promote mental clarity. While recent studies have identified some health risks, such as increased chances of asthma, allergies, and other serious illnesses, many women have chosen to stop using Dukhan or have sought safer alternatives as a protective measure. However, throughout history and even today, some Sudanese women continue to practice Dukhan in ways that minimize these risks. This includes reducing frequency of use, carefully selecting tools and materials, and relying on deep knowledge of the process to limit exposure. Sudanese bridal care is rich and layered. Preparations begin with Dukhan, followed by dukkah body scrubs, deep moisturization, and hair treatments with karkar oil. Hands, arms, and feet are adorned with detailed henna designs. In rural areas, these rituals remain community-driven; in urban settings, they blend with spa culture, adapting while remaining true to tradition. Sudanese skincare and haircare are grounded in natural remedies. Karkar oil strengthens hair and leaves it fragrantly soft. Dilka, a handmade exfoliant, comes in two varieties for smoothing and glowing skin. Aruka, a gentle, fragrance-free powder, is mixed with milk or rosewater to The Hubsa period supports new mothers through herbal massages, warming foods, and beauty treatments. These practices aid in physical recovery and emotional grounding, using elements like karkar oil and henna to connect women with their strength and heritage. In Sudanese weddings, Jirtig is a spiritual and ceremonial rite that crowns the groom with blessings from female elders. Fragrances and sacred oils are central, transforming perfume into a symbol of honor and marital unity. Sudanese perfumery dates to ancient civilizations like Kerma, where ingredients like sandalwood and frankincense were used. Charm honors this history by using natural materials like talh and shaff, while incorporating modern practices like aging perfumes in glass and avoiding harsh synthetics. Charm is part of a growing movement recognizing Sudanese perfumery across Africa and the Arab world. With its commitment to quality, storytelling, and sustainability, Charm crafts handmade, natural products that speak to both heritage and global wellness trends. In a world filled with mass-produced beauty, Charm offers something deeper: a sensory link to Sudanese identity, memory, and ancestral care. Through each drop of oil and trail of incense, the brand invites the world to experience the timeless beauty of Sudanese rituals: uncompromised, unforgettable, and alive.

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