Noor Stars
The Empowering Empire of Noor Stars, Iraqi-American Trailblazer, Podcast Host, and Beauty Entrepreneur
By Ami Pandey
Noor Stars shines as one of the most influential voices, blending humor, authenticity, and entrepreneurial drive. With around 18 million followers on Instagram, her profile @noorstars is a captivating mix of glamorous fashion statements, lifestyle inspirations, podcast highlights, and personal milestones that connect deeply with a massive audience. As the founder of the Nafas perfume brand, host of the hugely successful Stars Podcast, and a Forbes 30 Under 30 honoree, Noor Stars, whose real name is Noor Naim, exemplifies how resilience and creativity can create lasting impact. Her journey from Iraqi roots through multiple countries to becoming a global icon inspires millions to embrace their multifaceted identities.
Born Noor Naim on June 21, 1997, in Baghdad, Iraq, Noor Stars spent her childhood in Damascus, Syria, where she developed a strong sense of cultural identity amid challenging circumstances. Her family later moved to Turkey for three years, where she studied English at the British International School Istanbul, before relocating to the United States with her mother and siblings. This multicultural upbringing shaped her unique perspective, allowing her to bridge Eastern traditions with Western influences seamlessly.
She launched her YouTube channel in April 2014, starting with simple videos like “What’s on my iPhone” in November that year. Her content quickly evolved to include comedy skits, pranks, beauty tips, and relatable vlogs, resonating with Arab youth worldwide. Instagram followed as a natural extension, where she began sharing visual stories that complemented her YouTube presence. Early posts captured her youthful energy through fun challenges and everyday moments, building a loyal community that appreciated her genuine approach.
Noor Stars’ growth has been remarkable. Her YouTube channel boasts over 22 million subscribers and billions of views across hundreds of videos, featuring a mix of commentary, vlogs, challenges, and family collaborations. Siblings like sister Banen (Banin Stars) and brother Walid frequently appear, adding warmth and humor that fans adore.
On Instagram, with thousands of posts and high engagement, her feed serves as a polished showcase of her world. Reels deliver quick, entertaining clips of fashion hauls, makeup transformations, and podcast teasers, while static posts feature elegant outfits, travel snaps, and thoughtful reflections. She often incorporates high-fashion elements, collaborating with luxury brands like Dior, and maintains a bilingual approach with Arabic and English to reach diverse audiences. This strategy has solidified her as a leading Arab influencer, with posts celebrating cultural harmony, such as Ramadan collections blending East and West, earning widespread praise.
Noor Stars’ Instagram exudes sophistication, empowerment, and joy. Her aesthetic favors chic, modern visuals with soft lighting, bold colors when needed, and a mix of casual luxury that feels aspirational yet approachable.
Themes focus on self-expression, personal growth, and balancing dual identities, growing up in the West while rooted in Eastern values. Fashion content highlights versatility, from Jonathan Anderson-inspired casual looks to stunning dresses that tell personal stories. Beauty and lifestyle posts promote confidence and self-care, often tied to her podcast discussions or brand promotions. Podcast highlights from Stars Podcast, which has amassed tens of millions of views since 2023, feature relatable conversations that inspire listeners. Family and friendship moments add relatability, while entrepreneurial shares offer advice on building brands, making her profile a source of both entertainment and motivation.
A major milestone is her founding of Nafas perfume brand, where she channels her passion for scents and storytelling into luxurious products. Instagram has been instrumental in its promotion, with elegant reels unveiling collections, behind-the-scenes creation glimpses, and user testimonials. The brand emphasizes personal expression and quality, resonating with her audience’s desire for meaningful luxury.
As an entrepreneur, Noor Stars shares insights on starting businesses, drawing from her experiences. Her Stars Podcast extends this influence, hosting discussions on life, success, and culture that have become cultural touchstones. These ventures mark her shift from content creator to multifaceted businesswoman, using her platform to empower others in the industry.
Noor Stars’ personal journey adds heartfelt depth to her online persona. She celebrated her engagement to businessman Kareem Al-Sharif in a lavish Dubai ceremony at Burj Khalifa in May 2025, attended by family and fellow influencers like Narin Beauty. Wedding highlights shared on Instagram captured the romance and joy, marking a beautiful new chapter.
Family remains central, with siblings appearing in content that showcases strong bonds. Her life in the US, with ties to the Middle East, blends global experiences from university studies in business administration to high-profile events. Milestones like hitting subscriber records, Forbes recognition in 2020, and podcast success are celebrated with gratitude, inspiring followers to pursue their dreams.
Noor Stars’ influence transcends numbers. As the first Arab YouTuber to reach milestones like 10 million subscribers in 2019, she has paved the way for regional creators. Her content promotes cultural pride, mental well-being, and ambition, subtly encouraging body positivity and self-acceptance.
Brand partnerships with Maybelline, Clarins, Honor, and others highlight her credibility, while her podcast and perfume line extend her reach into entrepreneurship. A loyal community engages actively, recreating looks and sharing stories, making her a role model for young women navigating identity in a globalized world. She focuses on positivity and inspiration, avoiding controversy to foster uplifting connections.
As of early 2026, Noor Stars continues to thrive, reflecting on successful years and teasing exciting projects ahead. With Nafas expanding, Stars Podcast evolving, and potential new collaborations or collections, her Instagram will likely feature more innovative content.
Adapting to trends like interactive formats and deeper storytelling keeps her at the forefront. Her story from Baghdad origins to international success demonstrates the power of authenticity in the digital age. Grounded in family support and fan appreciation, Noor Stars remains an enduring icon, inviting followers into her world of glamour, growth, and endless possibility. Each post promises more empowerment, creativity, and joy in the chapters to come.
