Shahd Owedat
Jordanian Influencer, Beauty Entrepreneur & Dubai Dreamer
By Tia Holder
Shahd Owedat stands out as a vibrant force of style, creativity, and entrepreneurial spirit. With over 2 million followers on Instagram, her profile bursts with glamorous fashion looks, expert beauty tutorials, luxurious lifestyle moments, and heartfelt personal shares that inspire a global audience. As the founder of SSBeauty by Shero, a thriving beauty brand with locations in Dubai and Amman, and a newlywed enjoying life with her husband Shero Amara, Shahd Owedat represents the modern blend of tradition, ambition, and joy. Her journey from Jordanian roots to becoming a top influencer in the UAE showcases how passion and authenticity can build an empire.
Born in 1998 in the United Arab Emirates to Jordanian heritage, Shahd Owedat grew up immersed in a culture rich with family values and creative expression. Her Jordanian background influenced her warm, relatable personality, while her life in the region sparked an early love for fashion and beauty. She started her online presence in August 2015 by joining Instagram, initially sharing simple outfit ideas and everyday moments that reflected her youthful energy.
Her YouTube channel, launched in March 2015, began as a fun outlet for comedy skits, prank videos, and challenges. Early content featured lighthearted collaborations with friends and family, quickly attracting viewers who appreciated her playful humor. These humble starts laid the groundwork for her rapid growth, as she connected with audiences through genuine, entertaining posts that felt like chatting with a close friend. Her bio today proudly declares her role as founder of SSBeauty by Shero in Dubai and Amman, a testament to how far her vision has come from those first uploads.
Shahd Owedat’s ascent accelerated as she honed her content across platforms. Her YouTube channel now boasts over 218,000 subscribers, with videos that mix comedy, challenges, and lifestyle vlogs. Collaborations with popular creators like Anas Elshayib, Bessan Ismail, and Narin Amara have expanded her reach, while prank videos and fun family interactions keep viewers coming back.
Instagram remains her main stage, with more than 216 posts creating a visually stunning feed. Reels dominate her engagement, delivering quick beauty transformations, outfit of the day ideas, and makeup routines that showcase flawless techniques. Posts range from elegant evening gowns to casual chic looks, often highlighting Middle Eastern flair with modern twists. She follows over 1,000 accounts, connecting with fellow influencers and brands, which fuels her collaborative spirit.
Her multilingual content, primarily in Arabic with English captions, appeals to Arab viewers while attracting international fans. This inclusivity has made her one of the leading Jordanian influencers based in Dubai, where high engagement on heritage-inspired posts, like updated traditional makeup looks, proves her cultural resonance.
Shahd Owedat’s Instagram radiates elegance and empowerment. Her aesthetic features soft, luxurious tones, golden hour lighting, and high-quality visuals that make every post feel like a magazine spread. Themes center on self-expression through beauty and fashion, encouraging followers to embrace their unique style.
Beauty content is a cornerstone, with detailed tutorials on everything from glowing skin routines to dramatic eye looks using accessible products. Fashion hauls showcase versatility, blending designer pieces with affordable finds for relatable inspiration. Lifestyle posts capture her Dubai life, from rooftop dinners to travel adventures, presenting glamour in an approachable way.
Personal touches add warmth, such as glimpses into her daily routines or fun moments with friends. Her content balances sophistication with humor, often incorporating light challenges or behind-the-scenes clips. This mix ensures her profile feels dynamic and inviting, leaving followers motivated and uplifted after every scroll.
A defining achievement came with the launch of SSBeauty by Shero, her beauty brand co-founded with her husband Shero Amara. Instagram served as the launchpad, with teaser reels building excitement and showcasing product development. The brand specializes in high-quality cosmetics and skincare, designed for diverse skin tones and everyday use, drawing from Shahd’s expertise in beauty.
Products include essentials like foundations, lip kits, and nourishing treatments, emphasizing clean formulas and empowering messages. Launch events in Dubai and Amman featured stunning visuals shared across her stories, drawing fans and celebrities alike. Her bio links directly to the brand, driving seamless engagement and sales.
This move from influencer to founder highlights her business savvy. By creating products that reflect her personal style, she extends her influence into real-world items, allowing fans to recreate her signature looks. The brand’s success, with stores in two major cities, solidifies her as a rising mogul in the beauty industry.
Shahd Owedat’s personal life adds a romantic and heartfelt layer to her profile. She married fellow creator Shero Amara on October 26, 2024, in a breathtaking ceremony at the Jumeirah Beach Hotel in Dubai, overlooking the Burj Al Arab. Wedding highlights shared on Instagram captured the joy, elegance, and love surrounding the event, with romantic posts continuing to celebrate their partnership.
Family plays a key role in her content, with occasional appearances that showcase close bonds. Her life in Dubai blends Jordanian roots with cosmopolitan energy, from exploring vibrant markets to attending high-profile events. Milestones like brand launches and collaborations are marked with gratitude, resonating with followers who admire her grounded approach.
Shahd Owedat’s reach extends beyond numbers, positioning her as a role model for young women in the region. Her content promotes confidence, self-care, and embracing individuality, often subtly addressing body positivity and mental well-being through authentic shares.
Partnerships with brands like Maybelline and SheGlam demonstrate her influence, while charitable undertones support community causes. Her loyal audience actively engages, recreating looks and sharing encouragement. Ranked among top UAE influencers, her cross-platform presence, including TikTok with millions of likes, amplifies her voice for a new generation.
She maintains a positive focus, using her platform to inspire joy and creativity rather than controversy, earning respect in the influencer community.
Shahd Owedat shows no signs of slowing down. With SSBeauty expanding and fresh content ideas flowing, her Instagram promises continued evolution. Potential growth includes more brand collaborations, beauty lines, or even lifestyle ventures.
Adapting to trends like interactive reels or live sessions keeps her relevant in shifting digital landscapes. Educational posts on entrepreneurship could mentor aspiring creators, drawing from her own success story.
Her trajectory from Jordanian beginnings to Dubai-based icon inspires resilience and ambition. In a world of curated feeds, Shahd Owedat’s authenticity shines, proving that genuine passion builds lasting impact.
Grounded in gratitude for her family, husband, and fans, she continues to share her glamorous yet relatable world. Each post invites followers into her radiant journey, promising more beauty, inspiration, and joy ahead.
