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Sandra Mansour Weaving Dreams into Fashion
business

Sandra Mansour Weaving Dreams into Fashion

Sandra Mansour Weaving Dreams into Fashion By Tania Chehabeddine Sandra Mansour, the French-Lebanese fashion designer born in the breathtaking landscapes of Switzerland, is a woman of class and grace. Known for her extravagant red-carpet creations and exquisite bridal wear, Sandra has established herself as a storyteller through fashion. With a deep artistic sensibility, she crafts garments that are elegant, intricate, and timeless. Her designs have found a global audience, available in prestigious stores across the USA, UK, and France.  Recognized for her talent, she has been featured in Vogue multiple times, and in July 2020, she became the first Arab woman to collaborate with Swedish fashion giant H&M, launching her collection Fleur du Soleil. Her designs have since adorned iconic celebrities such as Gigi Hadid, Lady Gaga, Sarah Jessica Parker, and Anya Taylor-Joy. From Simple Beginnings to a World of Color Sandra’s journey into the world of fashion was not a single defining moment but rather a series of small, meaningful experiences. Growing up in Switzerland, she was surrounded by strong women who left a lasting impact on her. “Growing up, I was surrounded by strong, inspiring women, and I saw fashion as a way to celebrate femininity,” Sandra shares. “There wasn’t one defining moment, but rather a series of small moments,sketching endlessly, being fascinated by the craftsmanship behind garments, and realizing that this was my way of creating something meaningful.” Although she initially pursued a business degree, her love for painting led her to study Fine Arts, a decision that would later shape her approach to fashion design. Recognizing that fashion was an extension of her artistic expression, Sandra pursued a Master’s in Fashion Design at the prestigious Istituto Marangoni in Paris. To gain hands-on experience, she also interned with renowned Lebanese designer Elie Saab, refining her skills and immersing herself in the world of haute couture. “My journey into fashion started with a deep love for art and storytelling. I’ve always been drawn to the way fabrics, textures, and silhouettes can express emotions and narratives,” she explains. Sandra’s mission has always been to tell stories through her creations, ensuring that every piece is more than just a garment,it’s an experience. Over the years, she has balanced the interplay of creativity and business, a journey that has allowed her to evolve and leave a lasting impression in the fashion world. “The essence of my vision has remained the same,to create pieces that tell a story and make women feel beautiful. However, with time, I’ve become more pragmatic about the industry, understanding the balance between creativity and business. The goal has evolved to not only design but to build something lasting and meaningful.” A Love Letter to Beirut In 2010, Sandra took a leap of faith and launched her own label, Sandra Mansour, specializing in bridal and evening wear. Although born in Switzerland, she chose Beirut as the home for her first atelier, a decision that reflects her deep connection to Lebanon. “My heritage is deeply woven into my work,there’s the precision of Swiss craftsmanship, the romanticism of French aesthetics, and the richness of Lebanese storytelling and artisanal traditions. Beyond that, I’m inspired by nature, poetry, and historical references. There’s always an element of nostalgia in my designs, a bridge between past and present.” Lebanon’s resilience and beauty have become a significant source of inspiration for Sandra, influencing not only her designs but also her brand’s identity. The combination of Swiss precision, French romanticism, and Lebanese artistry has made her creations distinct in the world of fashion. A Woman for Women Empowering women through fashion has always been at the heart of Sandra Mansour’s philosophy. She believes in designing garments that make women feel confident, timeless, and effortlessly beautiful. “I want women to feel confident, timeless, and effortlessly beautiful. My designs are about embracing individuality, feeling empowered yet soft, strong yet delicate. It’s about wearing a piece that feels like an extension of yourself rather than a costume.” A fierce advocate for female empowerment, Sandra is dedicated to ensuring that her designs celebrate the essence of womanhood. Whether it’s a dreamy bridal gown or a bold red-carpet look, she crafts pieces that inspire confidence and self-expression. “I love the transition from an idea to a tangible piece,the moment a sketch turns into a garment. There’s something magical about seeing a dress come to life on a woman. My inspiration always leads the way, but I design for women who are both strong and delicate, who appreciate artistry and craftsmanship.” Threads of Insight A day in Sandra Mansour’s life begins with a moment of peace before transitioning into a whirlwind of creativity and productivity. “Every day is different, but it always starts with a moment of stillness,coffee, looking through my sketches, setting the tone for the day. Then, it’s a mix of fittings, fabric selections, meetings with my team, and a lot of problem-solving. The creative part is the most rewarding, but running a fashion house also means navigating logistics, production, and ensuring everything comes together seamlessly.” The fashion industry is not without its challenges, and Sandra has learned to navigate them with resilience and adaptability. “Fashion is a demanding industry, and building a brand requires resilience. From production challenges to financial hurdles, each difficulty has been a learning experience. I’ve learned to adapt, to trust my instincts, and most importantly, to surround myself with the right people. Staying true to my vision, while being open to evolution, has been key.” Reflecting on her journey, Sandra advises aspiring designers to trust the process and embrace each step of their evolution. “I’d tell my younger self to trust the process and not rush. Everything unfolds at its own pace. To aspiring designers, I’d say: be patient, be persistent, and never compromise on your vision. Fashion is not just about creating clothes; it’s about building a voice and a story. Stay true to what makes your work unique, and always keep learning.” A Story for the Future Sandra Mansour’s latest Autumn-Winter 2025-2026

Women Leading Ghada Al Subaey
business

Arabian Frontrunner The Women Leading the way Pioneers of Change and Progress

ARABIAN FRONTRUNNER The Women Leading the way Pioneers of Change and Progress By Tania Chehabeddine Women across the Arab world have been making significant strides in various fields, breaking barriers and redefining the limits of possibility. From corporate leadership to sustainable fashion and environmental advocacy, these remarkable women are paving the way for future generations. Their journeys are not just personal triumphs but are emblematic of broader social changes, empowering other women to challenge conventions and carve out their own paths to success. This article highlights the inspiring stories of four such pioneers: Huda Al-Ghoson, Ghada Al Subaey, Leena Al Olaimy, and Wadha Al-Khateeb. History has shown that women leading movements can drive powerful societal transformations. Huda Al Ghoson  Saudi ArabiaHuda Al-Ghoson, a formidable leader and a champion of women’s empowerment, made history by becoming the first woman to hold a senior executive position at Saudi Aramco, the world’s fourth-largest oil company by revenue in 2024. With over three decades of experience, she serves as a role model for women across the Arab world, demonstrating the power of resilience and determination in male-dominated industries. Born and raised in Riyadh, Al-Ghoson credits much of her success to her family’s unwavering support, particularly her late mother, Shaha Deghaither, who instilled in her the values of perseverance and ambition. This strong maternal influence shaped her journey, allowing her to inspire the next generation of women to follow in her footsteps. When women leading unite, they create unstoppable networks of support and progress. After earning a Bachelor of Arts degree from King Saud University in 1980, she joined Aramco in 1981, eager to develop her career. By 1986, she had obtained an MBA from the American University in Washington, further enhancing her leadership credentials through executive training from esteemed institutions. In 2009, after years of dedication and overcoming societal barriers, she achieved what many had deemed impossible—securing a senior leadership position as a woman in Saudi Arabia. Recognised for her talent and self-determination, Al-Ghoson has received numerous accolades, including a fourth-place ranking on Forbes’ “200 Most Powerful Arab Women – 2014: Executive Management” list.  Despite working in a male-dominated sector, her commitment to advancing women’s opportunities remains steadfast, as she continues to use her story to encourage perseverance, much as her mother once did for her. Women leading in STEM fields are breaking barriers and inspiring future generations. The documentary showcased stories of women leading innovation in technology and science. Ghada Al Subaey  Qatar After a brief four-month stint as an accountant, Ghada Al Subaey quickly realised that the traditional office environment was not for her. Instead, she longed for the creativity and storytelling found in fashion, drawing inspiration from her childhood memories spent with her mother. Determined to pursue her passion, she joined forces with her sisters, Hend and Maha Al Subaey, to establish a fashion brand rooted in their Qatari heritage. In 2015, they launched 1309 Studios, named after their mother’s birthdate as a tribute to the inspiration she provided. After three years, her sisters decided to move on, leaving Ghada as the sole founder and Creative Director. Al Subaey’s vision extends beyond aesthetics; she seeks to redefine perceptions of the abaya, elevating it to a globally respected garment akin to the kimono. She is also deeply committed to empowering women, creating a safe space for them to thrive and support one another. Sustainability is a core principle of 1309 Studios. The brand utilises 70% vegan fabrics, including vegan linen and silk, and employs biodegradable, recyclable, and eco-friendly packaging. From entrepreneurship to activism, women leading the way are reshaping industries. In 2022, she launched The Cutting Studio, Qatar’s first fashion education initiative, dedicated to nurturing aspiring designers. Her designs have been embraced by celebrities such as actress Yasmine Sabri and influencer Huda Kattan, cementing her status on the international stage. From the monotonous world of accounting to the dynamic realm of fashion, Ghada Al Subaey continues to make waves, blending tradition with innovation to create a lasting impact. Leena Al Olaimy   Bahrain Leena Al Olaimy is a visionary advocate for social change and environmental sustainability. Passionate about achieving peace through non-violent means, she has dedicated her career to tackling pressing social and ecological challenges. In 2010, she co-founded 3BL Associates, an award-winning consultancy advising governments, corporations, and NGOs on sustainable and economically viable strategies. She also co-founded Public-Planet Partnerships, which strengthens human-nature connections, and Diversity On Board, which promotes the inclusion of accomplished Arab and North African women in leadership roles. In January 2022, Al Olaimy launched Symbaiosys, a pioneering initiative that secured the ‘Top Idea Stage Startup’ award at the Entrepreneurship World Cup before even officially opening. The company encourages businesses to invest in environmental conservation while demonstrating the financial benefits of doing so. Policies supporting women leading in politics are essential for true gender equality. Her contributions have earned her international recognition, including being named a Wall Street Journal “Woman of Note” and a Dalai Lama Fellow. She has delivered over 250 talks worldwide and authored the widely acclaimed book Compassionate Counterterrorism: The Power of Inclusion in Fighting Fundamentalism, which challenges misconceptions about Islam and explores alternative solutions to counter-terrorism. Al Olaimy’s relentless pursuit of positive change continues to influence policy, corporate responsibility, and social progress, solidifying her role as a thought leader in sustainability and human rights. Wadha Al Khateeb  Kuwait With over 30 years of experience in the oil and gas sector, Wadha Al-Khateeb has played a crucial role in Kuwait’s industrial development. As the former Deputy CEO of Mina Abdullah Refinery, she proved her leadership capabilities before being appointed CEO of Kuwait National Petroleum Company (KNPC) in November 2022, overseeing more than 6,000 employees. Under her guidance, KNPC achieved a significant milestone in 2023 with its first export of 95-octane automotive fuel to European markets. She also serves as acting CEO of Kuwait Integrated Petroleum Industries Company (KIPIC). Al-Khateeb has been a driving force for environmental progress, leading the registration of Kuwait’s first “Flare Gas Recovery Unit” with the United Nations Framework

Revolutionizing Modest Fashion The Story of Sofia D Collection
business

The Story of Sofia D Collection Revolutionizing Modest Fashion

Revolutionizing Modest Fashion the Story of SOFIA D COLLECTION By Diana Brown The abaya and kaftan have long been integral to fashion in the UAE, traditionally influenced by South Asian styles or adorned with heavy embellishments. However, the landscape of modest fashion has been undergoing a transformation, led by designers who infuse modernity into tradition. Among these innovators is Sofia, the visionary behind Sofia D Collection, a brand redefining abayas with a contemporary and fashion-forward approach. A lifelong lover of abayas, Sofia’s journey into the fashion world began with a simple idea: to create elegant, modern designs that blended Western fashion elements with the modest aesthetic. Her designs first gained widespread attention when Joelle, the renowned beauty expert and television personality, wore one of her abaya dresses on her MBC show. At a time when social media had yet to dominate fashion exposure, the impact of this moment was profound. Viewers flooded Joelle with inquiries about the abaya dress, marking a pivotal moment for Sofia and confirming that her designs resonated deeply with Arab women, particularly Emiratis. This recognition fueled Sofia’s determination to establish her own brand, one that prioritizes class, comfort, and uniqueness. Inspired by a fusion of European fashion trends and cultural heritage, her designs incorporate the elegance, structure, and innovation of Western couture while preserving the intricate craftsmanship of traditional textiles. Every piece tells a story, balancing contemporary aesthetics with a deep-rooted appreciation for cultural identity. Sofia believes that the key to success in fashion lies in staying true to one’s vision while embracing continuous learning. Fashion is ever-evolving, but a distinct creative voice sets a designer apart. Mastery of fabrics, a keen eye for detail, and an unwavering dedication to refining one’s craft are essential elements of a successful brand.  She encourages young designers to draw inspiration from history, culture, and art while crafting something uniquely their own. Above all, she emphasizes patience and persistence—reminding aspiring creators that success is a journey built on passion and dedication. Describing her collection in three words—trendy, comfortable, and uniquely special—Sofia envisions an exciting future for her brand. She plans to expand her collection, experimenting with new fabrics and silhouettes that push the boundaries of abaya fashion while maintaining the elegance and modesty at its core. International expansion is also on the horizon, with the goal of reaching a global audience that appreciates fashion-forward designs rooted in cultural heritage. Through Sofia D Collection, she aims to redefine abaya fashion, merging tradition with modern sophistication in a way that feels fresh, inclusive, and effortlessly chic. Her journey is a testament to the power of innovation, proving that modest fashion can be both timeless and trendsetting.

TUNISIAN LUXURY DRESSES
Lifestyle

Tunisian Luxury Dresses A Celebration of tradition & elegance

TUNISIAN LUXURY DRESSES A CELEBRATION OF TRADITION & ELEGANCE By Afef Yousfi Tunisian fashion is a rich tapestry woven with history, cultural influences, and exquisite craftsmanship. When it comes to luxury dresses, Tunisian women have embraced a seamless blend of tradition and modernity, creating garments that are both timeless and opulent. From wedding attire to festive wear, Tunisian luxury dresses are char – acterized by intricate embroidery, handwoven fabrics, and an unmistakable sense of elegance.  Tunisian bridal wear is one of the most opulent aspects of the country’s fashion heritage. A Tunisian bride often wears a Keswa Tounsiya, a traditional dress with centuries-old roots, rep – resenting refinement and wealth. This luxurious outfit consists of multiple elements, including a heavily embroidered gold-threaded blouse (“chamiz”) and an ornate skirt (“seroual”) adorned with precious stones and pearls. The Keswa Tounsiya is known for its intricate handwork, which can take months to complete.  Another cherished wedding garment is the Farmla, a heavily embroidered, long outer robe often worn over a delicate silk dress. Some brides opt for the Jebba, a sophisticated tunic-style dress, usually accompanied by a belt and gold jewelry, signifying prosperity and status. Tunisian brides also wear exquisite gold jewelry, including the “Khallala” (ornamental brooches) and “Mekhmal” (gold-threaded headdress), passed down through genera – tions.  This jewelry is a symbol of the family’s affluence and an essential part of wedding traditions. Beyond weddings, Tunisian festive wear embodies the perfect balance of modernity and cultural authenticity. Women wear luxurious Kaftans, inspired by Ottoman influences but reinterpreted with a Tunisian touch. These long, flowing dresses are often made from rich fabrics like silk, velvet, and brocade, adorned with handcrafted embroidery and Swarovski crystals. For special occasions, many Tunisian women opt for the Jebba, which comes in both modern and traditional variations.  The contemporary Jebba often features lighter fabrics and intricate lacework, making it ideal for elegant gatherings and celebrations. Another iconic festive outfit is the Sefsari, a silk or fine wool wrap traditionally worn by women to cover themselves with grace and poise. Though less common today, the Sefsari remains a symbol of Tunisian heritage and is still worn at prestigious events.  One of the distinguishing features of Tunisian luxury dresses is the extraordinary craftsmanship involved in their making. Hand embroidery, using techniques passed down through generations, embellishes most traditional garments.  Patterns inspired by Berber, Andalusian, and Ottoman motifs are carefully stitched onto luxurious fabrics, creating stunning visual masterpieces. Tunisian designers have also embraced handwoven tex – tiles, ensuring that traditional fabrics such as “Fouta” and “Makhmal” (velvet) remain a staple in high-end fashion. Many luxury dresses incorporate silk and gold-threaded brocades, preserving the essence of royalty in Tunisian fashion.  While traditional styles continue to thrive, Tunisian fash – ion designers have introduced contemporary elements to luxury dressmaking. Many have fused Western silhouettes with traditional embellishments, offering globally appealing attire while maintaining cultural roots. For instance, modern bridal gowns often feature Tunisian embroidery and handcrafted details but are tailored in the style of European haute couture.  Likewise, kaftans and jebbas are designed with contemporary cuts, ensuring that they remain relevant in the evolving world of luxury fashion. Tunisian luxury dresses are an embodiment of history, art, and refinement. Whether it’s the majestic Keswa Tounsiya, the regal Jebba, or the intricately designed Kaftans, each garment tells a story of cultural pride and impeccable craftsmanship. As Tunisian designers continue to innovate while preserving their rich heritage, the future of Tunisian luxury fashion remains as dazzling as its past.

Shatha Daoud
Lifestyle

Shatha Daoud Elevating Beauty with an Arab Cultural Essence

Shatha Daoud Elevating Beauty with an Arab Cultural Essence By Peter Davis With over 28 years of experience in the beauty industry, Shatha Daoud has built an impressive career working with global brands such as Shiseido, L’Oréal, and MAC. Her expertise in color blending and enhancing natural beauty has made her a sought-after makeup artist, collaborating with celebrities, Dubai TV, and even training Emirates Airlines’ cabin crew. Her journey is deeply influenced by Arab beauty traditions, blending heritage with modern trends. From a young age, Shatha was captivated by the power of colors. She discovered how subtle shades could enhance natural features, making eyes brighter and skin tones more radiant. Her artistic approach to makeup is not about transformation but about celebrating individuality. She mastered the skill of blending shades that complement different skin tones, a signature technique that has earned her recognition in the industry. Shatha’s journey in the beauty world began with Shiseido, where she received top-tier international training. Her expertise grew as she worked with L’Oréal as an international makeup artist, participating in prestigious events and promotions. Her time with MAC further refined her skills, where she was mentored by world-renowned artists like Vimi Joshi and Tom Pecheux. These experiences helped her develop a unique style that resonates with the elegance of Arab beauty. Arab women have always embraced beauty with grace, preferring timeless and elegant looks. Shatha’s approach focuses on enhancing a woman’s features rather than altering them. She believes that makeup should reflect personality and individuality. Her signature style incorporates soft contouring, bold eyeliner, and rich, warm tones that highlight the natural beauty of Arab women while maintaining a sophisticated, modern appeal. Her collaboration with Dubai TV has allowed her to work closely with well-known presenters, each with their unique charm. She carefully curates their looks based on their personalities and the nature of the programs they host. Whether it’s radiant, dewy skin for daytime talk shows or dramatic eye makeup for prime-time news, her expertise ensures that each presenter shines with confidence on screen. One of Shatha’s most prestigious roles was training Emirates Airlines’ cabin crew in perfecting their signature look. The Emirates red lipstick is more than just a color—it represents elegance and professionalism. She ensured that each flight attendant mastered the art of flawless makeup application, from choosing the right lipstick shade to maintaining a polished appearance during long-haul flights. Her training also included essential skincare routines, ensuring that their beauty remains intact despite the demanding nature of their work. In a rapidly evolving beauty industry, staying ahead of trends is crucial. Shatha remains dedicated to learning about the latest techniques and products, carefully selecting those that align with the preferences of her Arab clientele. Her deep understanding of the regional beauty aesthetic allows her to create looks that are both trendy and deeply rooted in cultural elegance. For those looking to follow in her footsteps, Shatha’s advice is simple: develop a unique style and embrace individuality. The beauty industry is filled with trends, but true artistry comes from a personal signature touch. Some artists focus on perfecting the complexion, while others specialize in defining facial features. Whatever the specialty, she believes that passion and continuous learning are the keys to success. Shatha Daoud’s remarkable journey in the beauty industry is a testament to the power of blending tradition with innovation. Her dedication to enhancing natural beauty, combined with her deep-rooted knowledge of Arab culture, has made her an icon in the industry. Follow her work on Instagram at @shatha_makeup for more beauty insights and transformations.

Sallyha Din Merging Luxury Fashion with the Thrill of Motorcycling
business

Sallyha Din Merging Luxury Fashion with the Thrill of Motorcycling

SALLYHA DIN Merging Luxury Fashion with the Thrill of Motorcycling By Wajiha Naaz Sallyha Din’s journey is a unique blend of luxury fashion and motorcycling, two seemingly distinct worlds that she has seamlessly merged. Growing up with a love for both fashion and sports, she never saw them as separate passions. Instead, she embraced them together, feeling most herself when riding her bike while looking and feeling beautiful. For her, fashion and motorcycling are not just interests but integral parts of her identity. Motorcycling became a transformative force in her life. During a particularly challenging period, she decided to break free from limiting beliefs by pursuing one of her wildest dreams—riding a motorcycle. This decision changed everything. Once she took the leap, she never looked back. The experience made her more confident and self-reliant, teaching her the value of solitude and self-trust. Over time, she evolved into the person she always aspired to be, both on and off the bike. Her love for beauty led her to develop the concept of ‘Helmet Proof Beauty.’ This approach focuses on long-wear, budge-proof makeup for women who want to maintain their look without constant touch-ups. With a background in modeling and makeup artistry, she honed her skills to create beauty routines that last through long rides, press trips, and various climates.  Applying makeup is not just a routine for her; it’s a form of meditation that helps her embrace herself while also protecting her skin from environmental pollutants. More importantly, she hopes to inspire women to care for themselves, regardless of whether they wear makeup or not. Finding the perfect balance between safety and style as a motorcyclist was initially a challenge, especially given the lack of fashionable protective gear for women. However, with time and research, she discovered options like under-clothing armor, which allows her to maintain her style while staying protected. Owning a diverse collection of biker jackets also gives her the versatility to switch up her looks while ensuring safety on the road. Luxury beauty is an essential part of her content, and she spares no expense when it comes to selecting products that meet her ‘helmet-proof’ standards. With skincare being a priority, she carefully considers ingredients to ensure her makeup not only looks great but also benefits her skin. Throughout her career, collaborations have played a significant role in shaping her journey. Working with brands like Triumph, Royal Enfield, and Harley Davidson has taken her on incredible adventures, expanding her riding skills and introducing her to lifelong friendships. As an ambassador for Dainese London, she takes pride in representing brands that align with her passion for motorcycling.  In the beauty world, collaborations with Tatcha, Space NK, Harrods, and Memo Paris have been particularly meaningful, as she values authenticity and only supports brands she truly believes in. The recognition she receives from these collaborations reinforces her mission to create impactful content that resonates with her audience. Being a woman in the motorcycling community comes with unique challenges, particularly when also embracing fashion and beauty. She often faces skepticism and is underestimated, but she combats imposter syndrome by continuously improving her skills and pushing herself beyond her comfort zone. Her dedication to mastering different riding styles and techniques has helped her establish credibility in the biking world. Encouraging others to blend their passions, she advises individuals to start creating without overthinking. Authenticity is key, and developing a unique identity in content creation takes time. Rather than seeking immediate validation, she believes in building a genuine community by consistently sharing what truly resonates. Looking ahead, she envisions expanding ‘Helmet Proof Beauty’ through collaborations, possibly curating a biker girl edit with brands. She also hopes to revive her podcast, ‘Ride of Your Life,’ which aligns with her mission to empower women who actively embrace life. Reflecting on her journey, the most rewarding aspect has been the ability to be her authentic self while connecting with like-minded individuals. Each day brings her closer to the person she has always dreamed of becoming, and that sense of fulfillment is what fuels her passion.

Jinane Doughan Pioneer in Sustainable Beauty and Entrepreneurial Empowerment
Lifestyle

Jinane Doughan Pioneer in Sustainable Beauty and Entrepreneurial Empowerment

Jinane Doughan Pioneer in Sustainable Beauty and Entrepreneurial Empowerment By Alhanouf Mohammed Alrowaili In a world where beauty products are often saturated with chemicals, Jinane Doughan stands out as a visionary committed to natural and sustainable beauty solutions. As a pioneering businesswoman and the first person in the Middle East to earn a PhD in beauty product formulation, Jinane has redefined the landscape of organic skincare and empowered aspiring entrepreneurs across the region. Jinane’s journey into the beauty industry began in her free time when she pursued makeup studies at ESMOD Dubai. However, her interest soon evolved beyond cosmetics into a deeper concern for skincare health. Troubled by the prevalence of commercial beauty products laden with chemicals, she sought out natural alternatives, educating herself through online resources and later enrolling in specialized courses in Beirut. Her passion for creating natural beauty products quickly turned into a mission. She mastered the art of formulating skincare and haircare items from scratch, developing homemade body scrubs, cold-process soaps, and creams. Her enthusiasm and expertise resonated with many, leading to the launch of her YouTube channel, Jinane World, in 2020. Through this platform, she not only shared her knowledge but also inspired others to create their own beauty products. Jinane’s commitment to advancing natural beauty led her to a historic academic milestone. With encouragement from Dr. Mohamad Oweid, CEO of the International Academy of Beauty and Care (IABC), she pursued a PhD in beauty product formulation, a field still relatively unexplored in the Middle East. Her research enhanced her expertise, allowing her to develop formulations that are both simple and highly effective. Her achievements have not gone unnoticed. Recently, she was honored with an award at the Business Men/Women’s Conference in Lebanon, recognizing her pioneering contributions to the industry and her relentless pursuit of excellence. Despite the prestige of her accomplishments, Jinane’s journey was far from easy. Earning a PhD in a niche field posed many obstacles, but her extensive experience, which includes more than 700 Arabic-language educational videos on YouTube and 260 detailed English articles on her website, provided a strong foundation. Her direct engagement with students further cemented her reputation as an industry expert. The increasing demand from her audience to learn how to turn their passion into business led Jinane to develop comprehensive courses. She collaborated with IABC to offer accredited certifications, enabling students—especially women—to establish their own beauty brands and gain financial independence. Jinane’s impact extends beyond product creation; she is actively shaping the future of sustainable beauty entrepreneurship. Over the past five years, she has focused on mentoring students, particularly those from underprivileged backgrounds, equipping them with the skills and knowledge to build their own businesses. Her upcoming goal is to establish her own beauty brand, rooted in sustainability and natural skincare. A crucial aspect of her work is ingredient sourcing. She has meticulously vetted suppliers in Lebanon and beyond, ensuring that her products contain only the highest quality organic ingredients. This dedication has not only enhanced the effectiveness of her products but has also benefited her students, who gain access to reliable ingredient sources through her network. Jinane’s influence has expanded beyond online education into hands-on workshops held in Beirut and other locations. Responding to requests from her followers, she developed extensive training sessions that provide in-depth knowledge about creating various beauty products, from body creams to hair serums. These sessions, often lasting up to eight hours, emphasize ingredient selection, precise measurements, and correct formulation techniques. Her workshops have birthed numerous success stories. One notable example is Sarah AlJbore, an Iraqi influencer who attended Jinane’s workshops and later launched Sarah Secrets, a thriving beauty brand with over 600,000 Instagram followers. Similar success stories have emerged from students in the USA, Lebanon, and other countries, showcasing the widespread impact of Jinane’s teachings. Jinane Doughan is not just a leader in natural beauty; she is a passionate advocate for sustainable practices. Her emphasis on using glass containers and eco-friendly packaging reflects her commitment to reducing environmental waste. By championing natural ingredients and sustainable business models, she is reshaping the beauty industry and empowering a new generation of entrepreneurs to do the same. Through her dedication to education, innovation, and sustainability, Jinane continues to inspire and transform the beauty landscape in the Middle East and beyond. Her journey is a testament to the power of passion, perseverance, and purpose in creating a healthier, more ethical beauty industry.

AYAT SAEED ABU SAFIA ELEVATING EVERY CELEBRATION WITH THE ART OF CAKE
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Ayat Saeed Abu Safia Elevating every Celebration with the Art of Cake

AYAT SAEED ABU SAFIA ELEVATING EVERY CELEBRATION WITH THE ART OF CAKE By Diana Brown  In every culture, cakes hold a special place in celebrations, symbolizing joy, togetherness, and the sweetness of life’s most cherished moments. In the Arab world, where hospitality and festivity are deeply rooted traditions, cakes are more than just desserts—they are expressions of love, generosity, and shared happiness. Whether at weddings, Eid gatherings, birthdays, or family milestones, a beautifully crafted cake becomes the heart of the occasion. Ayat Saeed Abu Safia understands this cultural significance, and through her passion project, “Jood Cake,” she has turned her love for art and baking into a business that enhances the joy of every festivity. From childhood, Ayat nurtured a deep love for cooking and art, a passion that found its perfect expression in the world of pastry. With a background in interior design, she longed for more creative freedom than the traditional work environment allowed. This realization led her to leave her job and build something of her own—an artistic and heartfelt venture from home. Through “Jood Cake,” she merges her love for aesthetics and flavor, crafting cakes that are not just desserts but expressions of joy and celebration. Balancing motherhood and entrepreneurship is no small feat, yet Ayat embraces both roles with unwavering dedication. With the strong support of her husband, she manages to blend family life with business, ensuring that each cake reflects her commitment to perfection. What sets “Jood Cake” apart is its devotion to authenticity—every ingredient is carefully selected, and every component is made from scratch. Ready-made mixes and artificial flavors have no place in her kitchen; instead, each creation is a labor of love, infused with the highest quality ingredients and meticulous craftsmanship. One of her most cherished creations was an eight-tier cake for the Palestinian pavilion at a school event. Each tier told a story, a tribute to her homeland, Gaza, embodying resilience, heritage, and identity. For Ayat, cakes are more than just sweet indulgences; they are cultural expressions, moments of nostalgia, and artistic statements. Among her most sought-after flavors is hazelnut, made in-house from fresh hazelnuts, without artificial additives. Like any entrepreneur, Ayat faced early challenges, from pricing strategies to assembling a team that shared her vision. Through experience and determination, she overcame these hurdles, establishing “Jood Cake” as a brand synonymous with luxury and authenticity. Looking ahead, she dreams of expanding her business across all Emirates, bringing the joy of her artisanal cakes to more families and occasions. Through her artistry, Ayat is not just baking cakes—she is spreading happiness. Each creation is a masterpiece, designed to delight both the eyes and the taste buds. Her signature flavors, crafted with love and precision, ensure that every bite leaves a lasting impression. With every celebration she sweetens, Ayat continues to bring people together, making life’s special moments even more unforgettable through her exceptional craftsmanship and dedication to quality.

Rising Together Celebrating the Inspiring Women of the Middle East
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Rising Together Celebrating the Inspiring Women of the Middle East

Rising Together Celebrating the Inspiring Women of the Middle East By Hafsa Qadeer Women worldwide have long fought for their rightful place in society, with many inspiring stories of progress, resilience, and achievement. However, when we look at the Middle East, we find a region often surrounded by stereotypes. Many outside observers still believe that women in the Middle East have little freedom or opportunity. While challenges exist, the real story is far more complex and uplifting. In recent years, women in countries across the region have stepped up to lead businesses, champion reform, and motivate younger generations to believe in their abilities. This article aims to paint a clearer picture of the status of Middle Eastern women, celebrating their achievements and reflecting on their important roles in society. We will also share a few notable names to illustrate the power and potential found in the region.  The Evolving Landscape for Women To understand the journey of Middle Eastern women, it is important to see how things have changed over the last few decades. In many parts of the region, women were once largely confined to traditional roles in the home, managing family affairs and caring for children. Despite having key roles in families and communities, they often lacked formal education or paid employment opportunities. However, this picture is changing quickly. According to the World Bank, female enrollment in universities in certain Middle Eastern countries is higher than that of males. This trend indicates a significant shift in family values and social norms, where parents now see higher education for their daughters as a pathway to a better future. Indeed, you can find more women studying medicine, engineering, law, and technology than ever before. A 2021 UNESCO report highlighted that in several Gulf nations, women make up more than half of all university graduates in STEM (Science, Technology, Engineering, and Mathematics) fields. This rise in education has led to women’s growing involvement in many professional sectors. Today, more female doctors, lawyers, scientists, and professors work throughout the Middle East, contributing to innovations and developments that shape everyday life. Their successes advance gender equality and boost economic growth in a region eager to diversify its industries and adopt modern approaches. Breaking Barriers in Business and Leadership While the rate of women’s participation in the Middle Eastern workforce still varies from one country to another, there is an undeniable surge of female entrepreneurs and leaders. For example, in the United Arab Emirates (UAE), women now hold leadership positions in top government offices, global corporations, and cutting-edge tech startups. Saudi Arabia has also been promoting efforts to diversify its economy, encouraging more women to join the labor force. Recent reforms have enabled women to start their businesses and assume prominent roles in sectors once dominated by men. When women lead companies or have more gender-diverse teams, they often perform better financially. This aligns with the stories emerging from countries like Qatar, Kuwait, and Bahrain, where women launch new ventures and pioneering creative business models. With better access to education, financial resources, and support networks, many Middle Eastern women are finding their voices in the market, leading small startups, large conglomerates, and everything in between. One notable case study is a recent business incubator in Jordan that specifically fosters female entrepreneurship. Run with the support of both local and international organizations, this incubator provides women with mentorship, networking events, and business plan competitions. The result is a growing wave of female-owned enterprises in e-commerce, fashion design, education technology, and sustainable farming. The impact on the economy is tangible. These women-owned businesses bring in revenue and offer new jobs and training for others in local communities. This multiplier effect helps entire families and social circles progress. Shifts in Social and Cultural Perceptions Alongside professional gains, there is also a cultural shift as more female-led stories appear in mainstream media and online platforms. Social media has become crucial for Middle Eastern women to voice their opinions, share successes, and inspire others. Instagram and LinkedIn, for instance, are full of accounts run by women who discuss topics as varied as women’s rights, entrepreneurship, child-rearing, mental health, and political involvement. This openness in communication allows women to connect, build communities, and raise awareness about the issues they face. Thus, the rise of digital platforms has catalyzed cultural change. Traditional media in the Middle East also features more women today, whether as news anchors, talk show hosts, or experts interviewed on current affairs programs. This visibility positively impacts how society perceives female authority and expertise. Still, many challenges remain. For instance, it can be difficult for women in conservative families to relocate for work or to network freely. There can also be societal pressure to marry at a young age, focus on family obligations, and place personal careers second. Yet, with increasing governmental support and more examples of successful women in the public eye, families are gradually shifting their perspectives. Experts say these changes could take many more years to be deeply ingrained, but the key is that the momentum is there. The Importance of Legal and Policy Reforms One critical piece in the puzzle of women’s advancement is legal reform. Across the Middle East, laws are evolving to recognize women’s rights more fully, whether in terms of property, marriage and divorce rights, or labor regulations. For example, in some Gulf countries, new laws now aim to ensure equal pay for men and women doing the same job. In other places, regulations have been updated so that women can register businesses under their names without needing a male guardian’s permission. While these reforms are promising, the pace of change is not uniform across the entire region. In some countries, legal structures still make it hard for women to work freely, travel without permission, or be recognized in courts for certain rights. Thus, many activists and civil society groups in the Middle East continue to push for comprehensive reforms. They seek to balance cultural values and traditions with modern

QATAR VISION 2030
business

Qatar Vision 2030 and the Pursuit of Sustainable Prosperity

A Future Without LimitsQatar Vision 2030 and the Pursuit of Sustainable Prosperity By Amna Kanwal Across the sparkling sands of the Arabian Penainsul, Qatar stands as a nation driven by determination and ambition. Known for its wealth, culture, and modernity, the country has boldly charted a course for the future with an initiative to transform its society, economy, and environment. This forward-thinking commitment to progress encapsulates Qatar’s Vision 2030, a pioneering blueprint for sustainable growth and innovation. Launched in 2008 under the visionary leadership of then-Heir Apparent His Highness Sheikh Tamim bin Hamad Al Thani, Qatar National Vision 2030 is more than just a strategic plan. It promises to create a resilient, diversified, and knowledge-based economy with sustainability. By seamlessly integrating economic diversification, social development, environmental stewardship, and human resource investment, this vision signifies a bold step toward shaping a brighter, long-term future for not just Qatar but the world. Qatar’s economy has historically relied heavily on its vast reserves of natural gas and petroleum. While this wealth has propelled the nation into global prominence and allowed significant modernization, Qatar recognizes the need to reduce dependence on non-renewable energy sources. Vision 2030 aims to address this challenge by diversifying its economy to foster industries less reliant on fossil fuels, paving the way for a sustainable and prosperous post-oil era. This goal isn’t just about economics; it acknowledges the pressing global conversation around sustainability. Qatar has thus placed itself at the intersection of addressing planetary concerns, driving technological advancement, and fostering social progress. The Four Pillars of Qatar Vision 2030 Human Development: Empowering the Nation’s Greatest Asset Qatar significantly emphasizes human development because its people are its most valuable resource. This involves establishing a world-class educational system that equips citizens to achieve their aspirations and meet society’s needs. Educational curricula and training programs are tailored to respond to the current and future demands of the labor market, ensuring that individuals are prepared for a rapidly changing world. By focusing on science, technology, engineering, and mathematics (STEM) education and fostering critical thinking and problem-solving skills, Qatar ensures that its citizens are at the forefront of innovation and progress. Additionally, accessible educational programs for lifelong learning are prioritized, offering opportunities for professional development and personal growth to all citizens and residents. This aligns with Qatar’s commitment to building a knowledge-driven economy that values creativity and innovation at every stage of life. In healthcare, Qatar strives for a world-class system that caters to the diverse needs of its population. Preventive healthcare is a key focus, with widespread awareness campaigns targeting issues such as healthy lifestyles, mental well-being, and early detection of diseases. Integrating advanced technologies, such as telemedicine and electronic health records, ensures improved efficiency and access across the healthcare system. High-quality research, spearheaded by institutions like the Qatar Biomedical Research Institute, accelerates medical breakthroughs to address regional and global health challenges. This commitment ensures that all residents benefit from enhanced physical and mental healthcare services, fostering a healthier, more vibrant society. Social Development: Fostering a Cohesive and Just Society Qatar’s Vision 2030 envisions a just and caring society with high moral and ethical standards. At the heart of this goal is the promotion of strong family structures, which serve as the foundation of society. National initiatives encourage families to maintain moral, cultural, and religious values, providing children with a nurturing environment that instills respect, tolerance, and responsibility.  Efforts are also focused on developing comprehensive social protection systems to ensure that every member of society has access to basic needs, civil rights, and economic opportunities. These systems aim to safeguard the dignity and well-being of individuals, particularly the most vulnerable, by offering financial stability and support services. Civil society organizations and public institutions play an instrumental role in preserving Qatar’s national identity while promoting openness to other cultures. Qatar fosters dialogue and mutual understanding with global communities through arts, literature, and cultural events. A key aspect of social development is women’s empowerment, enabling them to thrive in political, social, and economic spheres.  Programs are in place to provide women with education, employment opportunities, and leadership development initiatives. By ensuring that women have equal access to resources and decision-making roles, Qatar taps into the full potential of its population to create a genuinely inclusive and vibrant society. This inclusive outlook positions Qatar as a progressive nation that values diversity and social cohesion. Economic Development: Diversifying for a Sustainable Future While Qatar has thrived as one of the largest natural gas exporters, QNV 2030 underscores the necessity of a diversified economy that can sustain growth for future generations. To achieve this, Qatar supports strategic investments in industries beyond hydrocarbons, such as information technology, renewable energy, tourism, and creative industries.  This forward-thinking approach is matched by government policies that stimulate innovation and entrepreneurship, mainly through significant funding and resource allocation to small- and medium-sized enterprises (SMEs). These businesses are the backbone of the private sector and contribute to a more robust, competitive economy. Infrastructure development lies at the core of Qatar’s diversification efforts. Iconic projects like Lusail City and Msheireb Downtown Doha integrate cutting-edge technology with sustainability principles, creating smart cities that serve as global business hubs. Additionally, Qatar’s ambitious transportation network, which encompasses the Doha Metro, Hamad Port, and the expanded Hamad International Airport, enhances the country’s role as a logistical and trade hub connecting the East and West.  Strategic partnerships and foreign investments further strengthen domestic industries, ensuring a resilient economy capable of adapting to global trends. By nurturing a knowledge-based economy and promoting sustainable practices, Qatar paves the way for long-term economic prosperity. Environmental Development: Stewardship for Future Generations Environmental development is central to Qatar’s Vision 2030, reflecting the nation’s dedication to preserving natural resources for future generations. One of the primary goals is to promote sustainable resource consumption, mainly by reducing the carbon footprint through cleaner energy solutions.  Renewable energy, like solar and wind, is rapidly being integrated into the national grid, supporting efforts to transition away from fossil fuels. Nationwide programs,

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