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Maryam Al-Khalidi From Humble Beginnings to Global Stardom in Beauty and Lifestyle By Wajiha Naaz Maryam Al-Khalidi, known to millions as @maryam__alkh, has become a celebrated figure in the digital beauty and lifestyle world. Born on 28 October 1998 in Iraq, her journey from her homeland to Finland and ultimately to international fame is a testament to her talent and unwavering determination.  Relocating to Finland as a young girl introduced Maryam to a new culture and opened doors to opportunities she had never imagined. In January 2020, she began her social media career, sharing snippets of her life and style on Instagram. It wasn’t long before her creativity and relatable charm resonated with audiences, propelling her to fame on TikTok. Her TikTok content, ranging from mesmerising beauty tutorials to lifestyle and fashion tips, quickly attracted a massive following. Today, her TikTok account boasts over 4.6 million followers, drawn to her engaging style and the authenticity she brings to every post. Among her many talents, Maryam is revered as the “Queen of Eyeliner” — a title well-deserved for her mastery of makeup artistry. One of her most viral tutorials, titled “Nothing is easier than this method,” amassed over 14 million views, showcasing her knack for making beauty accessible and fun. Such success has also brought the attention of global brands, with Maryam forming partnerships with leading names such as Dior Beauty. These collaborations highlight the trust and credibility she has built within the beauty industry. Despite her fame, Maryam remains deeply connected to her roots and values. Family is a cornerstone of her life, and her sister, Yusur Ahmed — a well-known YouTube personality — is a constant source of inspiration and support. This close-knit bond shines through in Maryam’s content, making her all the more relatable to her fans. Her digital presence extends far beyond TikTok. On YouTube, her channel “Maryam Alkhalidi مريم الخالدي” offers in-depth insights into her life, creative process, and beauty expertise. She also engages her audience on Snapchat, connecting with followers through daily updates and interactive content. Maryam’s multicultural background, blending her Iraqi heritage with life in Finland, lends a unique flavour to her work. Her ability to merge traditional elements with contemporary trends has made her a trailblazer in the beauty world. She is not just an influencer but also a role model, inspiring young women from diverse backgrounds to embrace their individuality and pursue their dreams. Looking ahead, Maryam aspires to grow her brand further by venturing into entrepreneurship and product development. She is particularly passionate about empowering others, with plans to create resources and opportunities for aspiring makeup artists and content creators. Maryam Al-Khalidi’s rise from her early days in Iraq to becoming a global icon is a story of resilience, creativity, and authenticity. Her journey inspires countless others to take bold steps and find their unique voice in a crowded world. As she continues to break boundaries, there’s no doubt that Maryam’s influence will only grow, leaving an indelible mark on the beauty industry and beyond. For those who wish to follow her inspiring journey, Maryam’s content is available on Instagram (@maryam__alkh), TikTok (@maryam__alkh), YouTube (“Maryam Alkhalidi مريم الخالدي”), and Snapchat (@maryam.oy).

Fashion Spring in the Middle East By Marina Ezzat Alfred From the dazzling Dubai cityscape, a fashion phoenix arose: Gulf Chic.  Launched in 2020 by a clutch of young entrepreneurs, this wasn’t just another clothing line; it was a vibrant tapestry woven from traditional Middle Eastern aesthetics and contemporary flair. They saw a gaping hole in the market – a need for high-quality, locally-inspired fashion that truly resonated with the region’s eclectic mix of people. Think of it as a sartorial symphony, harmonizing heritage with modernity. Initially, it was a purely digital endeavor, a nimble online presence leveraging the power of social media. Their designs, a captivating blend of intricate embroidery and luxurious fabrics, quickly became the talk of the town (and beyond). Within a year, they’d raked in approximately $1 million – a monumental feat, especially considering the cutthroat competition.This explosive growth was fueled by the region’s burgeoning e-commerce sector, projected to balloon by 40 percent annually, catapulting its market penetration from a mere 2 percent to a robust 9 percent over five years.It was a perfect storm of opportunity. In 2022, they took a significant leap of faith, opening their first brick-and-mortar store in a prime Dubai mall. This wasn’t just about expanding their reach; it was about immersing themselves in the region’s bustling retail scene – a $50 billion annual fashion market in the GCC alone. The response was electrifying. Within half a year, sales skyrocketed to $3 million, a testament to their captivating designs and Dubai’s allure as a global shopping mecca. The Gulf Chic founders weren’t resting on their laurels.They understood the Middle Eastern consumer landscape like the back of their hands, particularly the preferences of its high-net-worth individuals. A survey revealed that roughly 30 percent of high-income UAE households shell out around $1,000 monthly on fashion. Smartly aligning their offerings with this spending power, Gulf Chic became a go-to destination for both everyday chic and luxury indulgences. By 2023, their annual revenue had reached a staggering $10 million.  This meteoric rise wasn’t accidental; it was a carefully orchestrated symphony of quality, customer experience, and an intuitive grasp of local trends.  Moreover, their commitment to sustainability resonated powerfully with the region’s increasingly conscious consumers.  Gulf Chic wasn’t just a successful brand; it was a trendsetter, attracting the attention of international fashion giants eager to stake their claim in this burgeoning market. The Gulf Chic narrative is a compelling case study in entrepreneurial success within the Arabian Gulf’s dynamic fashion industry.  It’s a testament to the power of innovative design, shrewd marketing, and a profound understanding of consumer behavior.  From a modest online startup to a thriving retail powerhouse, Gulf Chic has not only carved its niche but also significantly contributed to the region’s vibrant fashion landscape – a truly remarkable achievement. Traditional Styles? The Middle Eastern fashion scene is exploding, a veritable sartorial supernova, according to numerous reputable studies.  Let’s delve into the dazzling details. First off, the sheer size is mind-boggling.  Industry forecasts paint a picture of a market worth a staggering $89 billion by 2027,  a robust 7% annual growth spurt predicted from 2023 onward. This meteoric rise is fueled by a confluence of factors, primarily increased consumer spending and a pronounced shift towards higher-end fashion – think less “fast fashion,” more “forever fabulous.” Consumer behavior is telling.  A BoF Insights survey revealed a fascinating trend:  a significant portion of consumers in the UAE and Saudi Arabia are dropping serious cash on clothes.  We’re talking over $1,000 annually for a sizable chunk, with high-earners in Saudi Arabia especially splashing out – a hefty 50% spending over a grand each month!  It’s a clear indication that fashion isn’t just a pastime; it’s a serious investment for many. Then there’s the digital revolution. E-commerce is reshaping the retail landscape, becoming a pivotal sales channel for both established international players and burgeoning local brands. The online fashion market is poised for explosive growth, a veritable gold rush in the digital desert. The modest fashion segment deserves its own spotlight.  This burgeoning market, catering to the preferences of Muslim consumers,  was already a behemoth in 2018, valued at $283 billion, and projections suggest it’ll balloon to a jaw-dropping $402 billion by 2024.   This remarkable expansion underscores the growing demand for innovative, stylish clothing options that resonate with a wider demographic. Furthermore, substantial investments in retail infrastructure and tourism are acting as powerful catalysts. The UAE and Saudi Arabia are leading this charge, with a noticeable preference among local consumers for luxury brands and high-end goods. It’s a virtuous cycle. Finally, evolving cultural norms are playing a significant role.  With more women entering the workforce, fashion choices are diversifying, reflecting a broader range of needs and preferences.  This societal shift is evident in everything from everyday wear to high-fashion purchases.  It’s a fascinating interplay between economic empowerment and personal expression. Dos and Don’ts Launching a fashion startup?  Buckle up, it’s a wild ride!  The industry’s a whirlwind of creativity and cutthroat competition, but with careful planning, you can absolutely make your mark.  Think of it like navigating a bustling marketplace – you need a sharp eye, a clever strategy, and a dash of audacity. First things first: know your niche. Don’t try to be everything to everyone.  Are you crafting sustainable streetwear?  Designing bespoke evening gowns?  Focusing on a specific market segment lets you hone your message and target your efforts. It’s like aiming a laser beam instead of firing a shotgun.  Thorough market research is crucial here – you need to understand the lay of the land before you even think about setting up shop.  Analyze trends, consumer preferences, and, critically, your competitors.  What are they doing well? What are they missing? Next, you need a killer brand identity. This isn’t just a logo; it’s the soul of your business. Think of it as your brand’s personality – is it edgy, classic, whimsical? This should permeate everything you do, from your website to your social media presence. Speaking

The Stimulating Nour Al GhandourSKY IS THE LIMIT By Peter Davis In a world where passion and determination pave the way for success, Nour Al Ghandour stands as a shining example of how ambition knows no bounds.  A celebrated actor and a beloved public figure, Nour’s journey from a young girl with dreams to a prominent name in the entertainment industry is one that inspires countless others.  With her motto, “The sky is my limit, and it should be yours,” she has become an icon of perseverance, talent, and unwavering dedication. This article delves into the life and career of Nour Al Ghandour, exploring her early beginnings, significant achievements, and the legacy she is building in the world of acting. Born on 12th November 1993 in Kuwait, Nour Al Ghandour’s roots are a blend of Egyptian heritage and Kuwaiti upbringing. Growing up in a culturally diverse environment allowed her to develop a deep appreciation for the arts from a young age. Kuwait, known for its vibrant cultural scene, became the foundation for Nour’s artistic journey. She displayed a flair for creativity and an innate passion for performance, which led her to pursue a formal education in the arts. Nour graduated from the Higher Institute of Dramatic Arts in Kuwait in 2017, where she honed her craft and developed the skills necessary to succeed in the competitive world of acting. This educational background gave her the tools to approach her work with both professionalism and depth, marking the start of what would become a stellar career. Nour began her professional journey not as an actor but as a television presenter. Her first role in the spotlight came as the host of “Sout Al Sahari” on Kuwait’s Al Rai TV. Although she excelled in this position, her passion for acting remained steadfast. Determined to follow her dreams, she transitioned to the world of drama, making her debut in the 2013 series “Sakan Al Talebat” (The Dormitory). The series, which focused on the lives and challenges of university students, was a perfect launchpad for Nour’s acting career. Her portrayal of a young woman navigating the complexities of student life resonated with viewers and earned her critical acclaim. From that point onwards, she became a household name in the Gulf region. Nour Al Ghandour’s career has been marked by a series of significant roles that have showcased her versatility as an actor. Her ability to bring depth and authenticity to her characters has set her apart, and she has become a sought-after talent in the Gulf’s entertainment industry. Among her most notable projects are: 1. “Juman” (2019): In this poignant drama, Nour took on the role of Juman, a young woman grappling with societal expectations and personal desires. The series explored themes of love, independence, and the challenges faced by women in a patriarchal society. Her performance was lauded for its emotional depth and relatability. 2. “Dafaat Al Qahira” (2019): This period drama, set in the 1950s, followed the lives of Kuwaiti students studying in Cairo. Nour’s role highlighted her ability to adapt to historical settings while maintaining a modern sensibility. The series became a cultural phenomenon and solidified her reputation as one of the region’s leading actors. 3. “Shahr Al Asal” (2024): Most recently, Nour starred in this hit series, which became a global success on Netflix, climbing to the platform’s top spot worldwide.  Sharing the news with her fans on Instagram, Nour expressed gratitude for the overwhelming support the series received, saying, “Number one globally this week on Netflix!” A Motto that Inspires Nour’s life philosophy, “The sky is my limit, and it should be yours,” is more than just a statement; it is a reflection of her unwavering belief in human potential. This motto underpins every decision she has made in her career, driving her to take on challenging roles and pursue ambitious projects. It is a sentiment that resonates deeply with her fans, many of whom draw inspiration from her journey. In interviews and on social media, Nour often speaks about the importance of dreaming big and working tirelessly to achieve those dreams. Her story serves as a reminder that success is not confined by geography or circumstance but is instead shaped by one’s determination and effort. Nour Al Ghandour is not only a gifted actor but also a social media sensation. With over 12 million followers on Instagram, she has cultivated a strong connection with her audience, sharing glimpses of her personal life, behind-the-scenes moments, and insights into her professional endeavours. Her genuine engagement with fans has made her a relatable and admired figure, transcending the boundaries of the screen. On Instagram, Nour’s posts range from glamorous photoshoots to heartfelt reflections, creating a balance between her public persona and her authentic self. This openness has endeared her to fans across the Middle East and beyond, making her one of the region’s most influential digital personalities. Like many successful individuals, Nour’s journey has not been without its obstacles. Navigating the entertainment industry as a young woman presented its own set of challenges, from societal expectations to the pressures of maintaining a public image. However, Nour has consistently faced these hurdles with grace and determination, using each experience as an opportunity for growth. Her ability to balance tradition with modernity is one of her defining traits. Whether portraying a character rooted in cultural heritage or embracing contemporary trends, Nour’s work reflects her understanding of the evolving landscape of Gulf society. With every role she takes on, Nour Al Ghandour continues to push the boundaries of what is possible, both for herself and for the Gulf’s entertainment industry. Her ambitions extend beyond acting, as she has expressed interest in exploring other facets of storytelling, such as directing and producing. As she looks to the future, Nour remains committed to using her platform to inspire others. Her career is a testament to the power of hard work and self-belief, and she hopes to pave the way for future generations of actors in the Middle East.

HEBA AYAD Empowering Startups and SMEs A Conversation with a Leading HR & OD Consultant By Shahika Mahudoon Navigating the complex world of business demands more than just ambition; it requires insight, adaptability, and a commitment to growth. Heba Ayad, a prominent HR and organisational development consultant, has transformed challenges into opportunities for startups and SMEs across the region. In an exclusive interview with Magnav, she shares her inspiring journey, strategies for success, and vision for the future.  Sharing her path to becoming a leading HR & OD consultant, Heba Ayad recalls, “My journey began with a deep interest in understanding how organisations operate and thrive. Studying Business Administration at the German University in Cairo provided a solid foundation in management principles, while my dual master’s degree in Development and Business Administration added layers of insight into challenges faced by startups and SMEs, particularly in emerging markets.” She recognised early in her career that startups and SMEs, despite their potential, often lacked access to tailored HR and organisational solutions. “This inspired me to dedicate my expertise to helping them overcome operational hurdles and build high-performing teams, culminating in the creation of Talent 360,” she notes. Startups and SMEs often grapple with limited resources, unclear structures, and attracting the right talent. Ayad explains, “I guide them by focusing on strategic talent management, scalable HR processes, and fostering a culture aligned with their vision. By implementing clear frameworks for employee engagement and performance, these challenges transform into opportunities for sustainable growth.” Talent 360 was born from Ayad’s vision to bridge gaps in HR and organisational development for startups and SMEs. “From the beginning, our focus was on delivering not just results but a unique client experience. Over the years, we’ve evolved into a comprehensive HR solutions provider, integrating cutting-edge practices and tools,” she shares. This approach has not only expanded their reach but also cemented their reputation as trusted partners in growth. Discussing the rise of remote work and HR technology, Ayad highlights a shift towards flexibility and inclusivity. “Companies are investing in HR tech tools to automate processes and enhance employee experiences. HR professionals must play a strategic role in adapting to these trends while fostering cultures prioritising connection and well-being,” she advises. For startups, team-building begins with clear strategies aligned with company goals. “A performance results-based culture with clear KPIs and accountability is crucial. Strong talent management practices, structured onboarding, and continuous feedback mechanisms help attract and retain top talent,” she recommends. As a woman excelling in a traditionally male-dominated field, Ayad’s advice to female entrepreneurs is to embrace confidence and resilience. “Seek mentors, build networks, and approach challenges as opportunities to make a lasting impact. Never hesitate to advocate for yourself,” she encourages. She believes the future is bright for women in the MENA region, particularly in startups and SMEs. “With the growing emphasis on diversity and inclusion, women are breaking barriers and leading transformative initiatives. It’s essential to provide access to education, mentorship, and funding to further this progress,” she asserts. Ayad’s work with organisations like GIZ Egypt underscores her commitment to empowering SMEs. “Our collaboration allowed us to design two new services tailored to SMEs, which have been pivotal in expanding our impact,” she shares. These partnerships have been instrumental in addressing the unique challenges faced by small businesses. “Invest in your team—it’s your most valuable asset,” Ayad says, emphasising the importance of clear HR structures and financial understanding. She adds, “Balance resilience with adaptability. Knowing when to pivot and when to persevere can make all the difference.” Her vision for Talent 360 is ambitious: “We aim to become a regional leader in AI-powered HR solutions, revolutionising talent and operations management. Starting with Riyadh, we plan to expand, empowering startups and SMEs across the region with innovative strategies.” Heba Ayad’s journey is a testament to the transformative power of dedication and innovation in HR and organisational development. Through Talent 360 and her consultancy work, she continues to empower businesses, shaping the entrepreneurial ecosystem and driving progress in the region. As she looks to the future, her commitment to growth and excellence remains unwavering—a true inspiration for startups, SMEs, and aspiring entrepreneurs alike.