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The Rise of Magazine Publishing Post-Pandemic By Jane Stevens A Middle Eastern Perspective When the pandemic hit in 2020, the media landscape was shaken to its core. Physical distribution halted, advertising revenues plummeted, and the race toward digital acceleration became more than a trend, it was a survival tactic. Yet, amid the chaos, the magazine publishing industry, particularly in the Middle East, found a way not only to survive but to reinvent itself. The Middle Eastern Revival In cities like Dubai, Riyadh, Doha, and Cairo, the appetite for curated, visually engaging, and culturally relevant content has surged since the pandemic. With people spending more time at home and online, a new wave of readers rediscovered the value of well-crafted journalism. This revival wasn’t just in digital form, print magazines also saw a renewed interest, especially luxury lifestyle, fashion, art, and business publications that offer exclusivity and prestige. Magazines in the Middle East adapted swiftly. They embraced hybrid formats, interactive digital editions, AR covers, and exclusive app-based content. New titles emerged, many led by Arab women entrepreneurs and creatives, covering regional success stories, cultural pride, and global luxury with an authentic local voice. Titles like Magnav, Hia, Sayidaty, and Emirates Woman continue to thrive, setting new standards for storytelling and visual excellence. The Saturation Dilemma Yet, the rise hasn’t come without complications. The post-pandemic boom in digital media gave birth to hundreds of online “magazines,” often lacking editorial oversight, journalistic integrity, or credible sources. These saturated the digital space with repetitive content, clickbait headlines, and influencer-driven promotion, creating noise that can mislead readers and dilute the industry’s credibility. So, how can readers distinguish real journalism from digital clutter? Spotting the Difference: Mainstream vs. Mediocre Here’s what sets mainstream, reputable magazines apart: Bylines by Professionals: Quality magazines credit experienced journalists, editors, and contributors. You’ll find bios, portfolios, and often a history of credible work behind each article. Fact-Checked Content: Authentic magazines invest time in research, interviews, and verifying facts. The writing feels informed, not rushed. Editorial Structure: Reputable publications have clear editorial guidelines, content sections, consistent tone, and design identity. Advertising Standards: You won’t find misleading ads or overly promotional content disguised as articles. Sponsored content is transparently labeled. Print Legacy and Institutional Credibility: Many quality magazines have a track record in print before expanding to digital. That heritage matters, it often means seasoned leadership and higher standards. The Role of the Reader With power comes responsibility. Today’s readers must become more discerning, seeking out content not just for entertainment or trends, but for insight, knowledge, and perspective. Subscribing to quality publications, supporting independent journalism, and avoiding sites that trade integrity for traffic are all part of that equation. Will the Magazine Industry Grow or Fade? The answer lies in how publishers continue to evolve. If the industry sticks to quality over quantity, adapts to tech while honoring editorial ethics, and gives voice to underrepresented communities and real issues, it will grow. In the Middle East especially, where youth, creativity, and cultural identity intersect with luxury and innovation, the future of magazines is promising. Mainstream media must now be both a storyteller and a curator, a source of trust in a sea of opinion. For magazines, this is not the beginning of the end, it’s the end of the mediocre and the beginning of a golden age for the meaningful. A Refined Future Post-pandemic, magazine publishing in the Middle East is witnessing a renaissance rooted in cultural authenticity, digital innovation, and the hunger for reliable voices. Amid the flood of content, real journalism still stands tall polished, principled, and powerful. As long as readers continue to seek substance, the magazine will not just survive, it will thrive.

Alice Abdel Aziz A Visionary Mind Behind the Wonder By Paul Smith In a world bursting with digital noise and fleeting trends, Alice Abdel Aziz rises as a creative force of substance and intention. A Lebanese entrepreneur based between Dubai, Beirut, and Bucharest, Alice is the founder of Take Me to Wonder—a platform that fuses storytelling, aesthetics, and purposeful communication to leave a lasting impact. With an eye for visual excellence and a heart rooted in culture and emotion, Alice has transformed her passion into a powerful brand that resonates with people across borders. Alice is not just a content creator; she is a storyteller, a brand architect, and a curator of beauty with meaning. Her work transcends the superficial layers of social media to tap into something deeper—emotion, identity, and imagination. From the vibrant streets of Beirut to the futuristic skyline of Dubai, her journey is as multifaceted and magnetic as the places she calls home. Alice began her career in front of the camera, capturing attention with her elegance, intellect, and authentic charisma. But what truly set her apart was not just her presence—it was her vision. She understood early on that the digital age demanded more than just visibility; it required voice, authenticity, and innovation. This realization led to the birth of Take Me to Wonder, a creative agency that helps brands connect with audiences through compelling visuals, thoughtful content, and immersive digital experiences. At its core, Take Me to Wonder is more than a business. It is a personal manifesto. Alice created it as an answer to the growing disconnect between brands and their audiences. In a world overwhelmed by algorithms and automation, Alice chose to build something human—a space that invites people to slow down, feel, and be inspired. Her agency specializes in branding, creative consulting, storytelling, and curated digital campaigns that reflect her values: clarity, creativity, and connection. What makes Alice’s approach stand out is her intuitive understanding of culture and context. Operating across three cities—Dubai, Beirut, and Bucharest—she brings together diverse perspectives that allow her to create content with universal appeal. She knows how to speak to both the modern global consumer and the culturally grounded Arab woman. Her work celebrates contrasts: tradition and modernity, East and West, minimalism and emotion. This dynamic is the heartbeat of Take Me to Wonder. Alice’s sense of aesthetics is unmistakably sophisticated, blending softness with strength. Every campaign, image, and message produced under her guidance is crafted with care and intent. She believes in the power of visual storytelling to shape narratives and elevate identities—whether it’s a fashion label, a wellness brand, or a hospitality concept. Her lens is not just technical; it’s emotional. And that’s what makes the work resonate so deeply. But Alice’s influence goes far beyond the creative world. She represents a new generation of Arab women who are rewriting the rules. As a female founder, she leads with intuition, empathy, and intellect—qualities that challenge outdated perceptions of leadership. In her presence, one feels not only inspired but empowered. She reminds women that success does not have to come at the cost of softness or sensitivity. In fact, it is these very qualities that make leadership transformational. Alice also embraces vulnerability. She often shares reflections about growth, identity, and purpose with her audience, breaking down the polished walls of digital perfection. In a culture where curated highlight reels dominate, her honesty is refreshing. She speaks of balance, boundaries, self-worth, and the importance of mental clarity. This rare blend of elegance and honesty is what has earned her a loyal following—not just online, but in the creative industry at large. For Alice, every project is a journey. She doesn’t rush. She listens. She feels. She creates with meaning. Whether she’s working with an international hotel chain or an emerging designer from the region, she brings the same level of dedication and discernment. Her goal is never just to “impress,” but to make something that lasts—a moment, a memory, a message. Her commitment to beauty, in all its forms, extends to how she lives her life. Alice surrounds herself with inspiration, from her travels and her team to her morning rituals and carefully chosen words. Every detail matters, because every detail tells a story. And for Alice, storytelling is sacred. Looking forward, Alice has big plans for expanding Take Me to Wonder and collaborating with visionaries across fashion, design, hospitality, and wellness. Yet no matter how far her journey takes her, she remains deeply connected to her Lebanese roots and grounded in her philosophy: to create wonder, one meaningful piece at a time. Alice Abdel Aziz is not just a creative entrepreneur; she is a movement. Through Take Me to Wonder, she has created more than a brand—she has built a universe where art, emotion, and clarity coexist. In an era that often favors speed over soul, Alice reminds us of the power of pause, presence, and purpose.  At Magnav, we celebrate women like Alice who are not only building businesses but also shaping culture with heart, vision, and integrity. Her journey is a testament to what happens when a woman dares to dream and chooses to do it with grace.

Jessica Kahawaty A Life of Grace, Purpose, and Entrepreneurship By Diana Brown  In a world where public figures are often seen through the narrow lens of fame and glamour, Jessica Kahawaty stands apart, a woman of intellect, compassion, and extraordinary drive. A Lebanese-Australian entrepreneur, model, and human rights law graduate, Jessica is more than just a familiar face on magazine covers and red carpets. She is a woman rooted in purpose, guided by her heritage, and committed to using her platform to make a meaningful impact. Born in Australia to Lebanese parents, Jessica carries the best of both worlds, Western independence fused with deep Middle Eastern values. This unique cultural fusion has shaped her into a multidimensional figure who balances the demands of fashion, business, and philanthropy with remarkable poise. Whether she’s walking the runway, addressing humanitarian causes, or managing her family businesses, Jessica Kahawaty continues to redefine what it means to be a modern Arab woman in a globalized world. While many know Jessica as a model and media personality, few realize that behind the dazzling exterior lies a formidable academic foundation. Jessica studied law, specializing in human rights, a passion that emerged from her exposure to stories of injustice and displacement, particularly those affecting the Middle East. Her education gave her a deep understanding of the legal frameworks that shape global human rights policies, and she has often spoken out against injustice and inequality through her social platforms. Her background in law isn’t just a credential; it’s a compass. Jessica uses her voice to advocate for causes close to her heart, including refugee rights, mental health awareness, and women’s empowerment. In a digital age where many influencers chase trends, Jessica remains a powerful reminder that intellect and influence can go hand in hand. Jessica’s modeling career has taken her across the globe, from Paris to Dubai, and placed her in campaigns for top-tier brands. Her natural elegance and confident presence made her a favorite among designers and photographers, yet she has never allowed her modeling identity to define her completely. Instead, Jessica transitioned seamlessly into entrepreneurship, channeling her creativity and passion into tangible ventures. Alongside her mother, she co-founded Mama Rita, a food business that brings the warmth and authenticity of home-cooked Middle Eastern meals to a global audience.  Inspired by her mother’s treasured recipes, Mama Rita is a celebration of tradition and love, comfort food with soul, served with style. The business not only represents Jessica’s appreciation for her roots but also her belief that food has the power to connect people across cultures. On another front, Jessica joined forces with her father to launch Kahawaty Jewels, a luxury jewelry brand that pays homage to fine craftsmanship and timeless design. The brand reflects her family’s deep appreciation for artistry, heritage, and legacy. Each piece tells a story of identity, elegance, and empowerment, crafted to last through generations. Through Kahawaty Jewels, Jessica channels her refined aesthetic and business acumen into a venture that mirrors her values: authenticity, excellence, and heritage. Beyond her ventures and media presence, Jessica has cultivated a reputation as a woman of depth and integrity. Her Instagram feed may reflect the glitz of fashion shows and luxury events, but it also serves as a platform for meaningful dialogue. She does not shy away from addressing global crises, voicing support for marginalized communities, or sharing her own personal challenges. Jessica is a vocal supporter of women’s rights and mental health, and she has consistently used her influence to spotlight NGOs, donate to humanitarian causes, and raise awareness about systemic inequalities. During the Syrian refugee crisis and the Beirut explosion in 2020, Jessica was among the first to mobilize her platform to offer support and solidarity. Her efforts prove that influence is not measured by likes and followers, but by the lives one touches. What makes Jessica Kahawaty truly unique is her ability to bridge different worlds, East and West, fashion and law, glamour and substance. In an era where public image is carefully curated, Jessica remains refreshingly authentic. She embodies the modern Arab woman, ambitious yet grounded, glamorous yet purposeful. Her story is not just about success; it’s about staying true to one’s roots while evolving in a fast-paced world. She represents the power of women to shape narratives, lead with compassion, and create businesses that reflect family, culture, and meaning. Looking ahead, Jessica Kahawaty is poised to continue her journey as a trailblazer. Whether she’s expanding her brands, advocating for social justice, or simply inspiring women around the world to be unapologetically themselves, one thing is clear: Jessica is not just living her dream, she’s creating a legacy. In a society that often compartmentalizes women, Jessica breaks every mold. She is not just a model or entrepreneur. She is a daughter, a leader, a thinker, and a doer, proof that women can indeed do it all, and do it with elegance and empathy. Jessica Kahawaty’s life is a compelling tapestry of intellect, beauty, resilience, and heart. From launching businesses with her parents to advocating for human rights and wellness, she exemplifies the idea that true influence lies in purpose. At Magnav, we celebrate women like Jessica who not only rise but uplift others with them. Her journey is a beacon for aspiring women everywhere, reminding us that with authenticity, courage, and compassion, we can all leave a mark on the world.

Ola Al-Fares Bridging Tradition and Modern Influence in the Arab World By Sidra Asif In a region rich with culture, resilience, and transformation, the Middle East continues to produce icons who redefine success while staying rooted in their heritage. Ola Al-Fares is one such figure, a powerful blend of intellect, ambition, and purpose. As a lawyer, journalist, media personality, and advocate, she embodies the evolving narrative of empowered Arab women. Her story is not just one of personal success, but a reflection of how modern Arab voices are shaping a future grounded in cultural pride and global influence. Ola Al-Fares began her journey in Amman, Jordan, where she was born into a family deeply entrenched in public service. Her grandfather and father both served in the Jordanian Parliament, laying the groundwork for her strong sense of duty and leadership. Graduating from law school at just 19, Al-Fares was poised for a legal career. Yet, her passion for storytelling and the media’s power to influence society drew her to journalism, a move that would launch her into regional stardom. Her television career took off with remarkable speed. Beginning at 17, Al-Fares made waves with her commanding presence and unique ability to engage audiences. Her years with MBC, particularly on the show “MBC in a Week,” positioned her as a household name across the Arab world. The program, known for addressing social and humanitarian issues, aligned perfectly with her passion for justice and advocacy. Ola’s ability to discuss complex topics, ranging from women’s rights to youth education—while connecting with viewers on a personal level is what sets her apart. Her journalism is not just about headlines; it’s about people. Her coverage of real stories affecting real lives captured hearts and elevated her reputation from a talented anchor to a cultural figure of influence. Parallel to her media career, Al-Fares never strayed from her legal roots. Her training in law sharpened her analytical mind and communication skills, helping her navigate the often challenging world of broadcasting with credibility and poise. Her dual identity as a journalist and lawyer made her a role model for many Arab women striving to break traditional molds while respecting cultural values. In the fashion and beauty space, Ola Al-Fares also emerged as an emblem of Arab elegance and identity. She seamlessly combines modern style with modesty, often incorporating traditional elements into her wardrobe. Her presence at high-profile regional events and her partnerships with global beauty brands further expanded her influence, not just as a presenter but as a lifestyle icon. Yet, it is perhaps her work in humanitarian causes that speaks most to her character. She has actively participated in awareness campaigns for women’s health and education and has spoken out on issues related to refugees, youth empowerment, and social responsibility. Her advocacy is not performative—it is personal, informed, and enduring. She often uses her massive social media following to highlight stories that would otherwise go unnoticed, leveraging her voice for the voiceless. Ola’s personal journey also reflects the evolving face of the modern Middle Eastern woman. While deeply proud of her cultural and religious roots, she has crafted a narrative that embraces independence, intellect, and emotional intelligence. Her ability to navigate both traditional values and contemporary ambitions is a testament to the new generation of Arab leaders who are rewriting the rules, particularly in spaces once dominated by men. Challenges, of course, have not eluded her. Like many outspoken public figures, she has faced criticism and cyberbullying. But her resilience in the face of adversity only underscores her strength. Rather than shrink from the spotlight, she has leaned in, continuously advocating for press freedom, civil discourse, and the representation of Arab voices on the global stage. In a world that is increasingly interconnected, figures like Ola Al-Fares play a vital role in shaping the global perception of Arab women. Her career is not only a personal triumph but a cultural statement—a declaration that Middle Eastern women are not only present in the conversations that matter but are often leading them. Ola Al-Fares stands today not just as a successful media figure, but as a multidimensional leader, one who champions education, justice, beauty, and truth. She reminds us that influence is not just about popularity, but about purpose. As the Middle East embraces a new era of innovation, leadership, and cultural pride, Ola Al-Fares serves as a shining example of what it means to rise with grace, courage, and intention. Her voice continues to echo far beyond television studios and courtrooms, into the hearts of millions who see in her a reflection of their own potential.

Jasmine Tookes From Supermodel to Superwoman By Desk Reporter In an era where influence often comes without intention, Jasmine Tookes stands as a rare example of someone who embodies both elegance and purpose. She’s not just a familiar face from the world’s most elite runways. She’s a businesswoman, visionary, and role model redefining what it means to succeed in the modern fashion and beauty landscape. From her early modeling days to building brands that challenge outdated norms, Jasmine’s journey is a masterclass in growth, grace, and impact. Known globally for her powerful presence as a Victoria’s Secret Angel and her success on the international modeling circuit, Jasmine has long captivated audiences with her beauty and poise. But beyond the glitz of fashion weeks and magazine covers, she has quietly and confidently stepped into the world of entrepreneurship.  As co-founder of BRUNEL, a beauty brand that champions clean products and celebrates diversity, Jasmine has transformed her industry insights into meaningful innovation. BRUNEL is more than a brand. It is a movement that embraces every shade of beauty and empowers women to feel seen, celebrated, and strong. Her business acumen doesn’t stop there. Jasmine also serves as an advisor to ALTA, a wellness-focused skincare company that fuses science and self-care. Through both ventures, she brings her deep understanding of beauty from the inside out, combining professional experience with a genuine desire to elevate standards and create impact. It is a rare and powerful thing when someone known for their looks becomes equally respected for their leadership. Through her online presence, Jasmine continues to inspire. Her Instagram (@jastookes) is a blend of high-fashion moments, behind-the-scenes glimpses of her entrepreneurial life, and wellness insights that reflect her grounded lifestyle. She shares not just curated content, but a philosophy that embraces authenticity, ambition, and inner strength. Whether she’s launching a new product or sharing a glimpse of her personal life, there’s always intention behind the post, and always a message of empowerment. Representation has been a central theme in Jasmine’s journey. As a woman of color in a world that too often centers one definition of beauty, she has used her platform to push for change. Her presence on the runway and in major campaigns symbolizes progress, but her work behind the scenes through mentoring, investing, and building cements her legacy as a changemaker. She’s not just part of the conversation on diversity, she’s leading it. Jasmine Tookes is more than a model. She is a force. She reminds us that true influence lies not in how many people follow you, but in how many you uplift. Her journey from supermodel to entrepreneur proves that beauty and brilliance can go hand in hand, and that success is most powerful when it’s shared. For the readers of Magnav, Jasmine represents the future: bold, inclusive, and unapologetically driven.