Magnav MENA

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Sheikha Al Mayassa Bint Hamad Bin Khalifa Al Thani
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Her Excellency Sheikha Al Mayassa Bint Hamad Bin Khalifa Al Thani

Her Excellency Sheikha Al Mayassa Bint Hamad Bin Khalifa Al Thani The Woman Who Taught a Region How to See Itself Through Culture By Editorial Desk In the Gulf, culture once lived in quiet places. It resided in the rhythm of spoken poetry, in the patience of hand embroidery, in the unrecorded elegance of daily rituals passed between generations of women. What Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani has accomplished is not the amplification of culture, but its translation. She has taken the inner life of a region and given it form, space, and visibility without stripping it of its soul. For the readers of Magnav MENA, Sheikha Al Mayassa represents a modern ideal of feminine influence. She is a woman whose power does not announce itself loudly but unfolds deliberately. Her presence in global cultural circles is not defined by spectacle, but by depth, discernment, and a rare emotional intelligence that understands culture as a living, breathing force rather than a static inheritance. Born in Doha in 1983, Sheikha Al Mayassa grew up at a moment when Qatar was quietly preparing for transformation. Her formative years were shaped by a balance of rooted tradition and expansive curiosity. Education became the lens through which she learned to understand the world and her place within it. At Duke University, where she studied literature and political science, she developed a sensitivity to narrative and structure. Further academic experiences at Sciences Po and Columbia University refined her ability to navigate complex cultural dialogues with nuance and clarity. What distinguishes her intellectual journey is not the prestige of the institutions, but the way she internalized learning. Literature trained her to read between lines. Political science taught her how systems shape societies. Together, they formed a worldview in which culture is not ornamental, but foundational. When she returned to Qatar, she did not seek the spotlight. Instead, she began cultivating something far more enduring: an ecosystem where creativity could belong to everyday life. As Chairperson of Qatar Museums, Sheikha Al Mayassa reshaped the idea of what cultural institutions could mean in the Middle East. Museums under her vision are not distant temples of knowledge. They are intimate spaces that invite reflection, emotion, and connection. Rather than positioning culture as something to be observed, she made it something to be felt. The Museum of Islamic Art, standing gracefully along Doha’s waterfront, does more than house centuries of artistic mastery. It offers continuity. Visitors move through its galleries not as outsiders peering into history, but as participants in an ongoing civilizational story. The National Museum of Qatar tells its narrative differently. Its architecture unfolds like memory itself, organic and layered, mirroring the desert rose that inspired its form. Inside, the story of a nation is told through voices, textures, and lived experiences rather than grand declarations. Beyond museum walls, art under Sheikha Al Mayassa’s stewardship enters daily life. Sculptures rise quietly from desert landscapes. Installations appear in hospitals, public spaces, and along coastlines. Art becomes a companion rather than a destination. This approach has subtly reshaped how people in Qatar interact with creativity, making it accessible, unpretentious, and deeply human. Her approach to collecting art reflects the same sensibility. While her acquisitions have often made international headlines, the true significance lies in intention rather than price. Each work she brings into Qatar’s cultural orbit carries emotional weight. These are pieces chosen for their ability to provoke thought, invite stillness, and encourage dialogue. She collects not to impress, but to educate the eye and the spirit. Restraint defines her curatorial philosophy. Institutions never overshadow the works they hold. The works never eclipse the audience. There is balance, and within that balance, respect. Art is allowed to speak in its own language, without excess interpretation or theatrical framing. Fashion occupies a unique place in Sheikha Al Mayassa’s cultural vision. For her, fashion is not trend driven or seasonal. It is identity in motion. Through Fashion Trust Arabia, she has provided designers from the Middle East and North Africa with something invaluable: belief in the worth of their own voice. The platform does more than offer exposure. It nurtures confidence, craftsmanship, and continuity. Designers supported through this initiative are encouraged to translate heritage rather than abandon it. Traditional techniques are reimagined, not replaced. Craft becomes contemporary without losing its memory. In doing so, she honors the long history of women in the region as creators, artisans, and storytellers whose work was often uncredited but deeply influential. Cinema is another language through which Sheikha Al Mayassa explores belonging. With the Doha Film Institute, she created a space where regional stories could unfold honestly. Film, in her philosophy, is a mirror rather than a megaphone. Through mentorship programs and festivals, filmmakers are supported in telling stories rooted in emotional truth rather than expectation. The result is a growing body of work that explores themes of identity, family, displacement, silence, and resilience. These films travel internationally, yet remain unmistakably connected to the region they emerge from. For women filmmakers in particular, the impact has been transformative, offering both opportunity and validation in an industry where representation has long been uneven. Beyond the arts, her commitment to education reveals the long horizon of her thinking. Through initiatives focused on access to learning across Asia and the Middle East, she reinforces a fundamental belief that culture cannot survive without education. Creativity requires literacy. Expression requires opportunity. Without these, art risks becoming ornamental rather than transformative. Education, in her worldview, is the soil from which cultural confidence grows. By supporting learning at scale, she ensures that future generations will not only consume culture, but contribute to it. Sheikha Al Mayassa’s influence is felt as much in how she carries herself as in what she builds. Her style is composed, intentional, and quietly authoritative. She does not dress to command attention, but to reflect clarity. Clean silhouettes, thoughtful craftsmanship, and an absence of excess mirror her broader philosophy. Nothing is accidental. Nothing is

Wael Kfoury, The Sovereign of Sentiment
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Wael Kfoury, The Sovereign of Sentiment

Wael KfouryThe Sovereign of Sentiment By James Wood In the high, sunlit reaches of the Beqaa Valley, where the air is scented with the crispness of the mountains and the ancient soil of Zahlé, a voice once emerged that would eventually command the emotional pulse of the Levant. To observe Wael Kfoury is to witness a figure who has achieved a rare kind of cultural permanence. He is an artist who has not merely survived the shifting tides of the music industry but has become its very anchor, a man whose name is synonymous with a specific, refined brand of romanticism. His journey is a narrative of exceptional discipline and an unwavering commitment to the art of the ballad, proving that in a world of fleeting digital trends, the power of a pure, resonant tenor remains the ultimate currency. His story began in the modest surroundings of Hawch al Oumara, where the young Michel Emile Kfoury first discovered the depth of his own lungs. From a remarkably young age, it was clear that he possessed a gift that was both a blessing and a responsibility. His childhood was not one of idle play but of a burgeoning obsession with the mechanics of song. He found his first stage in the choir of his local church and the schoolyards of his youth, where his ability to navigate the complex scales of traditional folklore earned him the title of a wonder child. It was here, amongst the supportive community of his hometown, that the foundations of his future were laid, rooted in the respect and faith that would later become the hallmarks of his public persona. The transition from a local prodigy to a national phenomenon required a leap of faith that saw him journeying to the bustling, competitive heart of Beirut at the age of sixteen. It was a move born of necessity and ambition, driven by a desire to formalise his talent at the National Conservatoire of Lebanon. Those early years in the capital were marked by the rigours of academic study and the quiet struggle of a student seeking to make his mark. He immersed himself in the study of solfège at the Holy Spirit University of Kaslik, a period of his life that he remembers with a poignant clarity, often recalling the long commutes and the financial hurdles that preceded his eventual ascent. These trials served to sharpen his resolve, ensuring that when his moment finally arrived, he was prepared to meet it with the maturity of a seasoned professional. That moment came in the early nineties, on the stage of the legendary talent show that has served as the cradle for so many of the region’s icons. His appearance was nothing short of transformative. When he opened his mouth to sing, he did not just perform; he announced a new era for Lebanese music. The judges were moved by a voice that seemed to carry the wisdom of thirty years within the frame of a youth, and the golden medal he received was merely a formal acknowledgement of what the public already knew. He had arrived as a fully formed artist, possessing a vocal range that could soar with the majesty of the eagles above his native mountains and whisper with the intimacy of a shared secret. His debut into the professional world was characterized by a meteoric success that few could hope to replicate. His early hits became the soundtrack to a generation, songs that blended the traditional soul of the mountain folk with a modern, sophisticated pop sensibility. He became the voice of the lover, the dreamer, and the heartbroken, articulating the nuances of the human experience with a precision that was as technical as it is emotional. Even a mandatory period of military service, which might have silenced a lesser talent, only served to deepen his connection with his audience. He returned to the stage not as a faded memory, but as a more seasoned and resolute figure, ready to reclaim his position at the summit of the industry. The longevity of his career is a testament to his refusal to compromise on the quality of his craft. He has navigated the transition from the era of cassettes and compact discs to the limitless landscape of streaming with a deceptive ease, always remaining the most relevant voice in the room. His work is a masterclass in the orchestration of sentiment, a collection of albums that explore the many facets of love with a dignified intensity. He does not chase the latest fads; instead, he allows the trends to circulate around him, safe in the knowledge that his audience craves the timelessness of his delivery. There is a classicism to his music, a reliance on the strength of the melody and the honesty of the lyric that ensures his songs never age. Beyond the soaring choruses and the sold out world tours, there is a man who maintains a carefully guarded privacy, a sanctuary that allows him to remain grounded amidst the clamour of fame. He is a person of deep seated values, often speaking of the importance of family and the debt of gratitude he owes to his parents. His life in the public eye is one of professional excellence and personal discretion, a balance that has allowed him to maintain a level of mystery that is rare in the age of constant connectivity. He is a figure who understands that his true power lies in the music, and he allows his work to speak for itself, choosing to inhabit the limelight only when he has something meaningful to say. His influence extends far beyond the borders of his homeland, as he has become a global ambassador for the beauty of the Arabic language and the sophistication of Lebanese culture. From the opera houses of Europe to the great arenas of North America and Australia, he carries the spirit of the Beqaa with him, proving that the language of emotion is universal. He

Antonela Roccuzzo
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Antonela Roccuzzo, The Poetry of Presence

Antonela Roccuzzo The Poetry of Presence By Michele Clark In the quiet, cobblestoned memories of Rosario, there exists a story that feels less like the typical trajectory of a global icon and more like a whispered promise kept across decades. It is here, amidst the humid air of Argentina’s third city, that a young girl with an observant gaze first crossed paths with a boy who would eventually hold the world in his hands. Yet, to look at the woman she has become is to see someone who has carefully curated her own light, independent of the blinding glare that follows her husband. She possesses a rare, tranquil sort of influence, one that does not shout for attention but rather draws it in through a steady, elegant consistency. Her journey began not on the red carpets of Europe but in the lecture halls of the National University of Rosario. There was a time when her life was defined by the rigorous pursuit of odontology, followed by a transition into the study of social communication. These early academic chapters reveal a mind that sought structure and understanding before the tides of fate pulled her toward a more public existence. When she eventually made the crossing to Spain, it was not merely as a companion but as a woman embarking on a profound transformation, one that would see her evolve from a private student into a figure of immense global resonance. There is a specific kind of grace required to navigate a life lived in the shadow of a sporting deity. It requires a firm sense of self and an unwavering internal compass. She has mastered this balance with a deceptive ease, moving through the high-pressure environments of Paris, Barcelona, and Miami without ever losing the grounded essence of the girl from Rosario. Her presence at the edge of the pitch is a study in quiet intensity, a maternal and supportive fixture that remains unchanged whether the stadium is echoing with the roar of victory or the hush of a difficult defeat. It is this reliability, this refusal to be performative, that has endeared her to millions. Beyond the domestic sphere, she has articulated a professional identity rooted in a love for the tangible and the aesthetic. Her ventures into the world of children’s fashion and her collaborations with storied European houses speak to a refined sensibility. She does not merely lend her name to projects; she lends them her values. When she aligns with brands, there is a palpable sense of synergy, a focus on the health of the body and the spirit. Her interest in wellness and movement is not a trend but a lifestyle, reflected in the way she approaches both her business and her personal discipline. Her digital footprint is perhaps the most modern aspect of her life, yet even there, she maintains a classic distance. With a following that rivals the populations of entire nations, she uses her platform to share fragments of a life that feels remarkably relatable despite its extraordinary circumstances. There are no frantic displays of opulence, only the warm, sun-drenched snapshots of a family growing together. We see the devotion of a mother to her three sons, the shared laughter of a marriage that has survived the transition from childhood to global fame, and a commitment to philanthropic causes that seek to protect the most vulnerable. Her work as an ambassador for children’s welfare organizations highlights a deep seated empathy. She has used her considerable reach to shine a light on poverty and the rights of the young, moving beyond the superficiality of the influencer era to engage with the world in a way that is meaningful and lasting. It is a quiet form of activism, one that relies on the power of her presence to elevate the voices of those who cannot speak for themselves. This maternal instinct extends far beyond her own household, coloring her public persona with a sense of warmth and responsibility. As she moves through the vibrant, neon-lit landscapes of her new life in Florida, she seems to carry the stillness of her origins with her. The transition to Miami has brought a new vibrancy to her style, a embrace of bolder hues and a more relaxed, coastal energy, yet the core of the woman remains untouched. She is the silent architect of a sanctuary that allows her family to remain whole in the face of unprecedented scrutiny. It is a monumental task, performed with a smile that suggests she knows exactly who she is and what matters most. The allure of her story lies in its longevity and its loyalty. In an age of fleeting connections and rapid reinventions, there is something deeply moving about a bond that has remained unbroken since the age of nine. It suggests a depth of character that is as rare as it is beautiful. She is not merely a witness to history; she is the steady heartbeat behind the man who makes it. Her strength is not the kind that demands a stage, but the kind that provides a foundation. It is the strength of a woman who has found harmony between the public and the private, the extraordinary and the everyday. To observe her now is to see a woman in the full bloom of her own agency. She is a businesswoman, a philanthropist, and a mother, but above all, she is a person of profound poise. She has navigated the complexities of fame without falling prey to its many traps, choosing instead to walk a path of her own making. Her influence is felt in the way she carries herself, in the causes she champions, and in the quiet dignity with which she exists at the center of a global storm. Ultimately, the story of this woman is a testament to the power of staying true to one’s roots while reaching for the stars. She has managed to remain the girl from Rosario even as she became a

Ayisha Siddiqi, The Eloquence of Resistance
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Ayisha Siddiqi, The Eloquence of Resistance

Ayisha Siddiqi The Eloquence of Resistance By Tia Holder In the vast and often sterile corridors of international diplomacy, where the language of crisis is frequently reduced to the cold mathematics of carbon and commerce, there is a voice that sounds like the earth itself. It is a voice that carries the silt of the Chenab River and the salt of the shoreline, a bridge between a childhood in the tribal lands of Pakistan and a youth spent on the front lines of global advocacy. Ayisha Siddiqa does not simply speak to power; she addresses it with a lyrical ferocity that demands a reckoning with the human soul. She has become a figure of singular importance, a woman who has realised that while policy may move the hand, only poetry can move the heart. Her story is one of profound observation, beginning in the agricultural heartlands of Jhang. There, amongst the rhythms of her grandparents’ farm, she first understood the earth as a living, breathing entity, a matriarchal provider to whom we owe an eternal debt. This was not an abstract environmentalism learned from a textbook, but a lived reality. When that reality was fractured by the arrival of illness and the haunting silence of a polluted river, the realisation was stark and life-altering. By the age of fourteen, she had seen the direct consequences of environmental neglect, witnessing how the degradation of the land is inextricably linked to the violation of human rights. This early awakening forged a defender who views the protection of the planet not as a choice, but as an ancestral duty. Moving to the vibrant, chaotic energy of New York did not dim these memories; it sharpened them. As she navigated the academic rigours of political science and English, she began to weave her experiences into a formidable tapestry of activism. She emerged as a leader who could mobilise hundreds of thousands on the streets of Manhattan while simultaneously interrogating the legal frameworks of climate litigation. Her work is a constant defiance of silos, a refusal to separate the suffering of the Global South from the consumption of the Global North. She stands as a reminder that the climate crisis is not a future threat to be managed, but a current apocalypse being endured by those whose voices are too often muffled by the din of industry. There is a quiet, magisterial authority in the way she occupies spaces traditionally reserved for the elder statesmen of the world. As an advisor to global institutions, she brings the unvarnished truth of the frontline to rooms that are often insulated by wealth and privilege. She has been instrumental in the creation of movements that seek to strip away the influence of polluters from the very forums meant to solve the crisis. Her co-founding of initiatives aimed at transparency and education was born from a desire for accountability and a demand for a seat at the table that is not bought by the highest bidder. She represents a generation that has grown tired of incrementalism and is instead reaching for a radical, restorative justice. Perhaps her most potent weapon is her command of the written word. To hear her read her poetry is to witness a form of alchemy, where the pain of displacement and the grief of loss are transformed into a call for collective courage. She has famously told the gathered leaders of the world that while they spoke of sustainability, her people were dying, a rebuke that stripped away the veneer of diplomatic politesse. For her, art is not an ornament but a primary tool of protest. It is the means by which she preserves the history of her community and the beauty of a wounded world. In her verses, the environment is never a mere backdrop; it is a character, a victim, and ultimately, a source of resilience. This resilience is deeply rooted in her identity as a woman from a tribal community, where the structures of care and the protection of life are paramount. She has often spoken of how the same systems that exploit the earth are those that marginalise women and girls, creating a powerful intersectional lens through which she views the struggle. Her advocacy is a defence of life in its most essential forms, from the safety of drinking water to the sanctity of the land itself. By elevating these stories, she forces the world to see the faces behind the statistics, making the distant impacts of a warming planet feel immediate and intimate. In the years since she was recognised as a leading global voice for change, her influence has only deepened. She remains an iconoclast who is unimpressed by the hollow machinery of corporate promises, choosing instead to invest her energy in the youth who will inherit the consequences of today’s indecision. Her work is intergenerational, a bridge of knowledge that ensures the fire of advocacy is passed to those coming after her. She moves between the roles of research scholar, activist, and poet with a seamless grace, always guided by the conviction that we are all part of a collective global destiny. The brilliance of her presence lies in her refusal to succumb to the paralysis of despair. Despite the apocalypses she has witnessed, her message remains one of a fierce and demanding love. It is a love for humanity that is willing to gamble on our better nature, a love that insists on the possibility of a softer, more beautiful future. She stands as a beacon for those who feel forgotten by the march of progress, a woman who has found her power not in the pursuit of fame, but in the unwavering defence of her people and her planet. In the end, she reminds us that to fight for the earth is to fight for ourselves, and that the most enduring revolution is one built on a promise to the leaves and a commitment to life.

Aliona Ess
Lifestyle

Aliona Ess, The Architecture of Influence

Aliona Ess The Architecture of Influence By Afef Yousfi Where the fleeting nature of the moment often supersedes the permanence of style, there are those who possess the rare ability to curate a world that feels both immediate and timeless. Aliona Ess stands as a preeminent figure in this modern frontier, a woman who has mastered the silent language of aesthetic harmony. To observe her trajectory is to witness the meticulous construction of a brand that is rooted not in the clamour for attention, but in the steady, sophisticated pursuit of visual excellence. She has become a silent conductor of trends, a person who understands that true influence is found in the intersection of aspiration and authenticity. Her journey into the consciousness of a global audience began with a singular, focused vision. From the outset, there was an evident appreciation for the clean lines and the muted palettes that define a certain school of European elegance. This was not a style adopted for the sake of a trend, but rather an external expression of an internal discipline. Those early forays into the world of digital storytelling revealed a mind that sought order and beauty in the everyday, transforming the ordinary into the extraordinary through the lens of a camera. She moved through the initial stages of her career with a deliberate grace, building a narrative that was as much about a way of life as it was about the objects that inhabit it. There is a specific kind of poise required to navigate a world that is constantly watching, and she has managed this with a deceptive ease. She has successfully cultivated an environment that feels remarkably intimate despite its vast reach, inviting her followers into a life that is defined by a refined sensibility. Whether she is exploring the historic streets of a European capital or the minimalist interiors of a contemporary space, she does so with a consistent eye for detail. Her presence is a study in quiet confidence, a fixture of the lifestyle world that remains unchanged by the noise of the industry. It is this reliability, this refusal to deviate from her own aesthetic truth, that has secured her position as a trusted voice in the realms of fashion and travel. Beyond the curated imagery, there is a professional identity rooted in a deep understanding of the mechanics of modern marketing. Her collaborations with global brands speak to a sophisticated grasp of synergy, where her personal brand and the brand of the partner are woven together in a way that feels organic rather than performative. She does not merely showcase products; she integrates them into a wider story of wellness and sophisticated living. Her interest in the balance of body and mind is not a fashionable posture but a fundamental pillar of her daily existence, reflected in the way she approaches her physical discipline and her mental clarity. Her digital footprint is a masterclass in the power of the visual. In an era where the written word is often secondary to the image, she has discovered how to communicate complex ideas about beauty and lifestyle through a single frame. There are no frantic displays of consumerism, only the warm, thoughtfully composed snapshots of a life lived with intention. We see a woman who appreciates the tactile nature of high quality textiles, the interplay of light in a well designed room, and the quiet joy of a shared meal. This focus on the sensory experience of life is what makes her work so resonant, offering a respite from the chaotic energy of the modern world. As she moves through the high pressure environments of global fashion weeks and international launches, she seems to carry a sense of calm with her. The transition from a private individual to a public figure has been handled with a dignity that is rare in her field. She has become the silent orchestrator of a sanctuary that allows her to remain grounded despite the constant scrutiny of the digital eye. It is a subtle task, performed with a poise that suggests she is entirely comfortable with the world she has built. Her strength is found in her ability to remain true to her origins while embracing the opportunities of a global stage. The allure of her story lies in its consistency and its commitment to quality. In a marketplace that is often saturated with the loud and the bright, she has found success by leaning into the quiet and the refined. It suggests a depth of character that values the long term over the short term, the substantial over the superficial. She is not merely a passenger in the world of influence; she is a navigator, charting a course that prioritizes the enduring beauty of a well lived life. Her influence is felt in the way she carries herself, in the projects she chooses to champion, and in the quiet authority with which she exists at the heart of a global conversation. Ultimately, the story of this woman is a testament to the power of a clear and focused vision. She has managed to create a legacy that is defined by its elegance and its integrity, proving that the most resonant forms of influence are those that are built on a foundation of genuine passion. Her life is a collection of moments lived with a sense of purpose, a narrative that proves that the most enduring form of power is found in the quiet, steady pursuit of excellence. She remains a figure of fascination because of the grace with which she occupies her space in the world, a woman who has turned the art of living into a masterpiece of its own.

Sherine Abdel Wahab, The Resonant Soul
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Sherine Abdel Wahab, The Resonant Soul

Sherine Abdel Wahab The Resonant Soul By Peter Davis Cairo, where the air is a symphony of ancient history and modern urgency, there once rose a voice of such startling clarity that it seemed to arrest the very motion of the city. To speak of Sherine Abdel Wahab is to trace the journey of an artist who has become the emotional heartbeat of the Arab world. She is a figure of profound human complexity, a woman who has navigated the heights of global stardom and the depths of personal trial with a raw, unfiltered honesty that is as rare as it is moving. She does not merely sing for an audience; she sings for the collective soul, articulating the joys and the sorrows of a generation with a voice that feels like a shared inheritance. Her story began in the humble, spirited neighbourhood of El Qala’a, where the echoes of the past provided the soundtrack to her formative years. From a young age, it was evident that she possessed a gift that transcended her surroundings. Her debut was not a calculated entry into the industry but a natural eruption of talent, a moment of discovery that saw a young girl from a modest background transformed into a national sensation almost overnight. This early transition from the private world of her childhood to the blinding light of the public stage was handled with a spontaneous grace, as she brought with her a sense of authenticity that had been missing from the polished corridors of pop music. The hallmark of her career has been an unwavering commitment to the truth of the emotional experience. Her music is a masterclass in the art of the relatable, a collection of songs that explore the many facets of the heart with a vulnerability that is often breathtaking. She became the voice of the everywoman, the artist who could capture the sting of betrayal, the warmth of new love, and the quiet dignity of resilience with a single, sustained note. Her delivery is marked by a specific kind of intensity, a soulful resonance that suggests she is living every word she breathes. It is this refusal to be anything other than herself that has secured her position as a beloved icon. Beyond the soaring melodies and the massive commercial success, there is a woman of formidable spirit. She has faced the pressures of fame with a candour that is both disarming and courageous, choosing to share her journey through the complexities of life with an openness that has broken down barriers. Whether addressing the challenges of the industry or the intricacies of her personal life, she does so without a filter, inviting her audience to see the person behind the persona. This transparency has fostered a deep, unbreakable bond with her followers, who look to her as a beacon of strength and a reminder of the power of persistence. Her influence extends far beyond the recording studio, as she has used her platform to engage with the social and cultural issues of her time. Her participation in major televised talent forums was not just about sharing her expertise, but about mentoring a new generation with a warmth and a wit that made her a household fixture. She speaks with the authority of someone who has seen the world from every angle, offering a perspective that is rooted in experience and guided by a genuine love for her craft. Her advocacy for the arts and her commitment to the cultural heritage of Egypt have made her a vital ambassador for her nation. In the contemporary landscape of digital media, she maintains a presence that is deeply personal and remarkably grounded. Her followers are treated to a narrative that emphasizes the importance of family, the value of loyalty, and the necessity of self care. There is a classic quality to her style, an embrace of elegance that feels entirely natural to her. She moves through the world with the poise of a woman who understands her worth, carrying the legacy of her origins into every new endeavour. Her strength is not the kind that demands a stage, but the kind that provides a foundation for others to build upon. The longevity of her career is a testament to her ability to evolve without losing the essence of what made her a star. She has navigated the shifting tides of the music world by remaining anchored to her own artistic truth, consistently producing work that resonates across borders and generations. Her collaborations with other legendary figures have always felt like a meeting of equals, a celebration of the power of the human voice to bridge divides. She has become a symbol of the enduring power of the Egyptian spirit, a woman who has turned her life into a song of survival and triumph. To observe her now is to see an artist in the full command of her power. She is no longer just a singer; she is a cultural phenomenon, a woman whose voice has become part of the very fabric of daily life for millions. Her legacy is built on the belief that music is a form of truth telling, a way to connect the individual experience to the universal. She remains a figure of immense fascination not because of the fame she has achieved, but because of the heart she has shared. In the end, she reminds us that the most beautiful songs are those that are sung with the courage of a soul that has truly lived.

Arzu Mammadova, The Eternal Elegance of the Caspian Muse
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Arzu Mammadova, The Eternal Elegance of the Caspian Muse

Arzu Mammadova The Eternal Elegance of the Caspian Muse and the Poetic Narrative of a Timeless Aesthetic By Hana Chase There is a rare quality of grace that exists beyond the reach of fleeting trends, a form of beauty that feels as though it has been pulled from the pages of a classic nineteenth century novel and placed gently into the modern world. This is the realm inhabited by Arzu Mammadova, a woman whose presence suggests a profound appreciation for the deliberate and the delicate. To observe her world is to step into a curated sanctuary where the frantic pace of the twenty first century is replaced by a soft and rhythmic cadence. She does not merely exist within a space; she composes it. Her aesthetic is a masterclass in the power of restraint, proving that true impact often lies in the quietest details. In an era defined by noise and constant movement, she offers a vision of serenity that is both captivating and deeply evocative, reminding us that there is a profound art to be found in the way one chooses to move through the life they lead. Her journey is one of visual poetry, where every frame serves as a stanza in a much larger and more complex story. There is a distinct sense of heritage that permeates her work, a nod to the rich cultural tapestry of Azerbaijan that she carries with her. Whether she is positioned against the sun drenched stone of an ancient street or seated within the plush velvet confines of a quiet cafe, she remains the focal point of a narrative that celebrates the marriage of tradition and sophistication. She possesses an innate understanding of how a silhouette can speak volumes, how the drape of a fabric or the angle of a chin can convey a world of emotion without the need for a single word.  This is not a performance but a genuine expression of a soul that finds comfort in the classical. It is a commitment to an ideal of beauty that is as much about character and poise as it is about the visual elements of style. One cannot help but be drawn to the way she interacts with her environment. She has a remarkable ability to find the extraordinary within the architectural bones of her surroundings. For many, a doorway is simply an entrance, but for her, it is a frame for a moment of contemplation.  A staircase is not just a path between floors but a dramatic backdrop for a display of quiet strength. Her eye for composition is impeccable, often favouring the soft, natural light of the golden hour which casts a warm and nostalgic glow over everything it touches. This light serves to soften the edges of reality, creating an atmosphere that feels almost dreamlike. It is as if she is inviting us to look at the world through a lens of romanticism, encouraging us to seek out the hidden charms that exist in the corners of our daily lives. Her personal style is a testament to the enduring power of the feminine. She eschews the loud and the garish in favour of a palette that is often muted and sophisticated, allowing the textures and the tailoring to take centre stage. There is a sense of history in her choices, a feeling that she is drawing inspiration from the icons of a bygone era while remaining firmly rooted in the present. This balance is difficult to achieve, yet she manages it with a natural ease that suggests it is simply an extension of her true self.  Her wardrobe is not a collection of items but a wardrobe of intentions, each piece chosen for its ability to contribute to the overall harmony of her vision. It is a philosophy that values quality over quantity and substance over spectacle, a perspective that feels increasingly necessary in a world of fast fashion and disposable culture. Beyond the visual allure, there is a certain intellectual depth to the world she creates. One senses a love for literature, for the arts, and for the slow appreciation of the finer things in life. Her presence suggests a woman who is as comfortable with a book in a quiet corner as she is in the spotlight. This multifaceted nature is what gives her work its lasting resonance. She is not a flat image on a screen but a three-dimensional person with a rich inner life that occasionally spills over into the visual realm.  This depth allows her to connect with her audience on a level that goes beyond mere admiration of an aesthetic. She inspires a sense of aspiration, not for a specific look, but for a specific way of being, one that is thoughtful, intentional, and unapologetically elegant. The stories she tells through her imagery are often those of quiet confidence. She shows us that there is immense power in being still and that one does not need to shout to be heard.  There is a gentle authority in her gaze, a sense that she is entirely comfortable in her own skin and her own world. Through her lens, we see the beauty of solitude and the importance of taking the time to nurture one’s own spirit. Her work is a reminder to slow down, to breathe, and to appreciate the texture of the world around us. It is a message of self-assurance that resonates deeply, offering a counterpoint to the pressures of a society that often demands we be everything to everyone at all times. In her continuous exploration of this timeless aesthetic, she has become a beacon for those who find themselves yearning for a return to a more refined way of living. She is not afraid to stand apart from the crowd, to follow her own internal compass regardless of where the current trends might be heading. This independence is what makes her work so compelling and so unique. She is an architect of her own atmosphere, building a

Elissa, The Orchestration of Sentiment
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Elissa, The Orchestration of Sentiment

Elissa The Orchestration of Sentiment By Sofia Lava In the sun-drenched valleys of the Beqaa, where the air carries the scent of cedar and the weight of history, a voice once emerged that would eventually redefine the emotional landscape of an entire region. To speak of Elissar Khoury is to speak of a transformation that mirrors the resilience of her homeland. She is a figure who has moved through the world with a deliberate, haunting sincerity, crafting a legacy that feels less like a career in the limelight and more like a long, shared confidence with her audience. She possesses an innate ability to capture the fragile geometry of the human heart, earning her a title that suggests she does not merely sing about emotions, but governs them. The early chapters of her life were marked by a curiosity that extended far beyond the stage. In the lecture halls of the Lebanese University, she immersed herself in the study of political science, a discipline that requires an understanding of power, structure, and the complex currents of society. This academic foundation remains visible in her public persona; she is a woman who engages with the world as a thinker as much as a performer.  Her initial forays into the arts were found in the sharp, observant world of political theatre, where satire and critique served as her training ground. It was here that she first learned the power of a message, discovering that a stage is not just a place for spectacle, but a platform for truth. When she eventually transitioned into the world of music, she brought with her a refusal to be defined by the rigid expectations of the industry. Her debut was an act of cultural fusion, a blend of her Levantine roots with a broader, more Mediterranean sensibility. It was a bold introduction that signaled the arrival of an artist who was unafraid to experiment with the texture of her sound. As her discography grew, so did her reputation for a specific kind of romanticism, one that was never saccharine but always deeply felt. She became the voice of the solitary hour, the artist who could articulate the silent ache of longing and the quiet triumph of recovery with equal precision. Her journey has been defined by a series of monumental successes, yet it is her response to adversity that has truly solidified her place in the cultural pantheon. When she chose to share her private battle with illness, she did so with a dignity that transcended the usual boundaries of celebrity. It was not a plea for sympathy but a call to action, a reminder of the fragility of life and the necessity of courage. By weaving her personal struggle into the fabric of her art, she turned a private pain into a collective source of strength. This openness has sparked vital conversations across the Arab world, breaking down long-standing taboos and offering a beacon of hope to those facing their own quiet wars. Beyond the soaring melodies and the sold-out arenas, there is a woman of profound conviction. She has used her platform to champion the rights of the vulnerable, particularly focusing on the empowerment of women and the importance of mental health. Her advocacy is not a peripheral interest but a central pillar of her identity. She speaks with a candour that is rare in her profession, addressing social issues with the same intensity she brings to her music. This commitment to justice is perhaps the most enduring aspect of her influence, suggesting that her true contribution lies in her ability to inspire change as much as her ability to entertain. Her presence in the digital age is a masterclass in maintaining a classic distance while remaining deeply connected to her followers. With millions watching her every move, she curates a narrative that emphasizes the value of substance over the ephemeral nature of fame. We see a woman who appreciates the finer points of aesthetic grace, from the elegant silhouettes of her wardrobe to the timeless beauty of the cities she inhabits. Yet, beneath the polished exterior, there remains the heart of the girl from Deir el Ahmar, someone who values the intimacy of friendship and the enduring power of her roots. The longevity of her career is a testament to her constant evolution. She has navigated the shifting tides of the music industry by remaining anchored to her own artistic truth. In a world that often demands the new and the novel, she has found success by staying true to the timeless. Her collaborations with international figures have never felt forced; they are instead a natural extension of her desire to build bridges across cultures. She has become a global ambassador for Lebanese culture, carrying the sophistication and the sorrow of her nation to every corner of the earth. To witness her now is to see an icon in the full mastery of her craft. She is no longer just a singer; she is a cultural institution. Her voice has become a constant companion to the milestones of countless lives, a soundtrack to both the celebrations and the solitudes of a generation. She has proven that it is possible to be both a star and a sentinel, a woman who shines brightly while never losing sight of the shadows. Her legacy is built on the belief that music is a form of healing, a way to bridge the gap between the individual and the universal. As she continues to move forward, she does so with the steady gaze of someone who has seen it all and emerged with her spirit intact. Her story is a narrative of endurance, an unfolding poem about the power of the female voice to command attention and inspire devotion. She remains a figure of immense fascination, not because of the records she has broken, but because of the heart she has shown. In the end, she reminds us that the most powerful instrument we possess is our own authenticity,

Hadeer Mahmoud, The Art of the Unseen Lens
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Hadeer Mahmoud, The Art of the Unseen Lens

Hadeer Mahmoud The Art of the Unseen Lens and the Silent Chronicles of the Egyptian Streets By Sofia Lava In a particular kind of stillness that exists within the chaos of a city like Cairo, a quietude that most of us overlook in our haste to cross the street or catch a train. It is in these fleeting moments, the ones that vanish the second they are noticed, that the work of Hadeer Mahmoud finds its home. To look through her portfolio is to be reminded that the world is not merely a collection of events but a series of deeply felt human experiences. She does not simply capture a scene; she captures the weight of the air within it. Her photographs are conversations held in silence, offering a glimpse into the lives of those who often walk the margins of society, yet possess a dignity that radiates with an almost celestial light. In a digital age where images are consumed with the speed of a heartbeat and discarded just as quickly, her work demands a slower pace. It asks us to pause, to look closer, and to acknowledge the shared threads of humanity that bind us all together regardless of our circumstances. Her journey into the world of visual storytelling was not one of chance, but of a profound necessity to give voice to the voiceless. From the very beginning, she was drawn to the stories that were not being told, the ones that lay buried under the headlines of the day. Her focus on marginalised communities is not a matter of mere curiosity but a commitment to social justice. She has a remarkable ability to enter into the private worlds of her subjects with a grace that ensures their stories are told with authenticity and respect.  Whether she is documenting the lives of women in rural villages or the struggles of refugees seeking a new beginning, her lens remains steady and compassionate. There is a palpable sense of trust in her images, a feeling that the person on the other side of the camera has allowed her to see them as they truly are. This is no small feat in a world that is often suspicious of the outsider, and it speaks to the depth of her character and her dedication to her craft. One cannot discuss her work without mentioning her evocative series on the Cairo metro. For many, the metro is a place of transit, a necessary evil in the daily commute. But through her eyes, it becomes a stage for the drama of everyday life. She captures the exhaustion of a long day, the fleeting joy of a shared joke between strangers, and the quiet contemplation of a lone passenger lost in thought. The lighting in these images is often soft and ethereal, casting a glow over the mundane and transforming it into something beautiful. It is as if she is mining for gold in the shadows, finding the extraordinary within the ordinary. Her work reminds us that there is beauty to be found everywhere if only we have the patience to look for it. It is a testament to her skill as a photographer that she can take such a familiar environment and make it feel entirely new. Her aesthetic is one of refined simplicity. She eschews the flashy and the dramatic in favour of a more subtle approach that allows the subject to remain the focus. Her compositions are often minimalist, with a careful attention to balance and form that reveals her keen eye for detail. There is a timeless quality to her photography, a sense that these images could have been taken fifty years ago or fifty years from now. They are not beholden to the trends of the moment but are instead rooted in a classic tradition of documentary photography that values truth above all else. This commitment to honesty is what gives her work its power. It is not always easy to look at the realities she presents, but it is impossible to look away. She forces us to confront the world as it is, with all its imperfections and its heartbreaks, and in doing so, she invites us to be part of the solution. Beyond her technical skill, there is a profound emotional intelligence at work in her photography. She understands the power of a gesture, the tilt of a head, or the expression in a pair of eyes. She knows that sometimes the most important part of a story is what is left out of the frame. Her images are filled with a sense of longing and a yearning for connection that is universal. They speak to the human condition in a way that transcends language and culture. It is this ability to touch the heart that has earned her international recognition and established her as one of the most compelling voices in contemporary photography. Her work has been featured in some of the world’s most prestigious publications, yet she remains grounded and focused on the work itself. For her, it is never about the accolades but about the impact her images can have on the world. The stories she tells are often those of resilience. She shows us people who have faced unimaginable challenges yet continue to find the strength to carry on. There is a quiet heroism in her subjects, a bravery that is not found on a battlefield but in the daily struggle to survive and to thrive. Through her lens, we see the power of community and the importance of supporting one another in times of need. Her work is a call to action, a reminder that we all have a responsibility to look out for one another. It is a message that is more important now than ever before, as the world becomes increasingly divided and the gaps between us seem to grow wider. Her photography serves as a bridge, connecting us to people and places we might otherwise never know. In

Maguy Bou Ghosn
Lifestyle

Maguy Bou Ghosn, The Grace of Versatility

Maguy Bou GhosnThe Grace of Versatility By Jane Stevens In the hills of Bsalim, where the landscape is etched with the rugged persistence of the Lebanese spirit, a young girl once dreamt of melodies before she ever considered the stage. Maguy Bou Ghosn is a woman whose presence in the regional consciousness has been earned through a rare combination of tenacity and a light, comedic touch that belies a deeper, more resonant strength. To look at her career is to see a mirror of the modern Lebanese experience: vibrant, sometimes fractured, yet inherently unbreakable. She has become more than just a fixture of the television screen; she is a symbol of how one can inhabit many lives while remaining resolutely anchored to a singular, authentic self. Her journey into the arts began not with a script, but with a score. At the Higher Institute of Music, she dedicated herself to the study of sound, a discipline that requires a fine ear for timing and harmony. This early immersion in music provided the foundation for her later work, giving her a sense of rhythm that translates seamlessly into her comedic timing and the emotional beats of her dramatic roles. When she eventually pivoted toward acting, it was not a departure from her artistic roots but an expansion of them.  She brought with her a musicality of expression that allowed her to move between genres with a fluidity that few of her contemporaries could match. Her ascent was not instantaneous, but rather a steady climb through the diverse landscape of Arab drama. From her early days in Syrian productions to her eventual breakthrough in the Lebanese television industry, she demonstrated a tireless work ethic. She became a woman who understood that longevity in the arts is built on the ability to evolve. Whether she was portraying the endearing complexities of a comedic heroine or the dark, intricate layers of a woman navigating the brink of despair, she did so with a conviction that demanded attention. Her performances are marked by a specific kind of empathy, a way of inhabiting characters that makes their struggles feel like our own. Beyond the cameras and the choreographed lights of the studio, there is a profound sense of responsibility that guides her public life. Her victory in a major televised singing competition was not merely a personal triumph but a philanthropic opportunity, as she chose to donate her winnings to a children’s cancer centre. This act of generosity was not an isolated incident but part of a broader commitment to humanitarian causes. She has often used her voice to advocate for the vulnerable, releasing charity singles that seek to uplift and inspire. It is this willingness to use her success as a tool for social good that has endeared her to a public that sees her as much a guardian as an entertainer. Her personal resilience was perhaps most evident during her own health challenges, which she faced with a transparency that was both courageous and comforting to her followers. By speaking openly about her experiences, she transformed a moment of vulnerability into a powerful narrative of survival. She showed that behind the glamour of the industry lies a person who navigates the same fears and uncertainties as anyone else. This openness has fostered a deep, familial bond with her audience, who look to her not just for entertainment, but for a reminder of the strength of the human will. In the contemporary landscape of Lebanese media, she occupies a position of significant influence, yet she carries this power with a notable absence of arrogance. She is a woman who values the collaborative nature of her craft, often speaking of the importance of the team behind the screen. Her involvement with major production houses has seen her at the forefront of a new era of regional storytelling, one that is as polished as it is poignant. She has been a driving force in proving that local narratives have a global resonance, helping to elevate the standard of drama across the Middle East. Her digital presence reflects a life lived with a keen eye for beauty and a deep appreciation for the everyday. She shares fragments of her world that are at once aspirational and grounded, from the elegant silhouettes of her public appearances to the candid, sunlit moments of her family life. There is a classic quality to her style, an embrace of sophistication that never feels forced. She moves through the world with the poise of someone who has found a balance between the demands of a high profile career and the sanctity of her private relationships. The legacy she is building is one of multifaceted excellence. She has proven that it is possible to be a singer, an actress, and a philanthropist without ever losing the thread of one’s own identity. Her story is a testament to the power of persistence and the importance of heart. She remains a figure of enduring relevance because she has never stopped growing, never stopped questioning, and never stopped giving. In a world that often prizes the superficial, she stands as a reminder that the most compelling performances are those rooted in a genuine love for humanity and a relentless pursuit of truth.

Giorgina Juanita
Lifestyle

Giorgina Juanita, The Radiant Equilibrium of a Contemporary Muse

Giorgina Juanita The Radiant Equilibrium of a Polished Life and the Renaissance of the Contemporary Muse By Ami Pandey There is a captivating rhythm to a life lived with intention, a harmony that emerges when the pursuit of beauty is balanced by the rigours of discipline. In the digital landscape, where fleeting trends often overshadow genuine substance, Giorgina Juanita stands as a beacon of refined consistency. To witness her journey is to observe the meticulous construction of an environment that is both aspirational and deeply grounded. She has mastered the delicate art of the domestic reset, transforming the mundane tasks of tidying and preparation into a ritual of self respect. In her world, a morning routine is not merely a sequence of actions but a manifesto for the day ahead, a way of anchoring the spirit before the noise of the world takes hold. She offers a vision of modern womanhood that is as much about the strength of one’s character as it is about the glow of one’s skin. Her narrative is one of entrepreneurial spirit intertwined with a sophisticated visual language. As a founder and a creator, she navigates the complexities of the beauty industry with a grace that belies the hard work behind the scenes. Her focus on ethical choices and sustainable practices reflects a deeper consciousness, a desire to ensure that the pursuit of glamour does not come at the expense of one’s values. There is a luminous quality to her presence, a warmth that draws people into her “bubble of beauty” and makes them feel welcome. Whether she is sharing the secrets to a perfect hairstyle or the quiet moments of a Sunday afternoon, her lens remains focused on the restorative power of self care. She understands that to pour into the world, one must first ensure their own cup is full, and she shares this philosophy with a generosity that has garnered a global following. One cannot help but admire the seamless way she integrates her professional ambitions with her personal joys. Her life is a tapestry of varied threads, from the bustling energy of her business office to the quiet companionship of her dog in a sunlit park. She captures the essence of a travel vlog or a home renovation with the same eye for detail that she applies to a makeup tutorial, proving that every aspect of life is worthy of aesthetic consideration. There is a soft, airy quality to her imagery, a sense of light and space that feels like a breath of fresh air. It is as if she is mining for moments of peace amidst a busy schedule, finding the sanctuary within the schedule. Her work reminds us that productivity and poetry are not mutually exclusive but can coexist in a beautifully orchestrated life. Her personal style is a study in the power of the “clean girl” aesthetic, yet it possesses a depth that transcends the label. She favours silhouettes that are effortless and polished, choosing textures that invite touch and colours that soothe the eye. There is a timelessness to her choices, a nod to the classics updated for a generation that values both comfort and chic. Her wardrobe serves as a curated collection of her experiences, each piece a reflection of a woman who knows exactly who she is and what she stands for. This self assurance is her most potent accessory, a quiet confidence that radiates through every frame. She is not chasing the next big thing; she is cultivating a lasting legacy of elegance. Beyond the visible surfaces, there is a profound sense of balance that defines her approach to living. She is a woman of action, a business owner who tackles her to do list with a focus that is as impressive as it is inspiring. Yet, she is also a woman of reflection, someone who understands the necessity of the “glow potion” and the evening workout. This duality is what makes her so relatable to an audience that is also trying to find its way through the demands of modern life. She offers a roadmap for a life that is both successful and soul nourishing, demonstrating that it is possible to be a powerhouse in the boardroom and a picture of serenity at home. The stories she tells are those of growth and evolution. She shows us that beauty is not a static state but a journey of discovery. Through her eyes, we see the importance of trying new things, whether it is a different camera lens or a fresh perspective on home decor. There is a bravery in her willingness to share her life updates and her “fall funks,” a vulnerability that only strengthens the bond she has with her audience. Her work is a reminder that we are all works in progress, and that there is beauty in the struggle as well as the triumph. She encourages us to embrace our own complexities and to never stop striving for a life that feels as good as it looks. In her continuous pursuit of excellence, she has established herself as a leading voice for a new generation of creators. She is an architect of atmosphere, someone who knows how to build a community around a shared appreciation for the finer points of daily existence. Her work is an invitation to join her in a world where every detail matters and where the pursuit of beauty is a lifelong endeavour. She is a true visionary, someone who understands that the most important brand we ever build is our own identity. Her journey is far from over, and it is a privilege to watch as she continues to refine her craft and inspire others to do the same. The impact of her work lies in its ability to elevate the every day into the extraordinary. When observing her navigate a work day or a solo trip to London, one is reminded that the world is full of possibilities for those who are willing

Engy Kiwan
Lifestyle

Engy Kiwan, The Metamorphosis of a Media Maven

Engy Kiwan The Metamorphosis of a Media Maven By Afef Yousfi The vibrant landscape of contemporary Arab entertainment, where the transition from corporate rigour to creative fluidity is a path seldom trodden with such conviction, Enjy Kiwan stands as a compelling study in self-actualization. Her trajectory from the disciplined corridors of investment banking to the flickering lights of the silver screen is not merely a career change; it is a profound reclamation of identity. Born and raised in Abu Dhabi to Egyptian parents, she spent a decade navigating the analytical world of finance, fulfilling familial expectations while harbouring a dormant spark for the performing arts. This early foundation in banking provided her with a tactical sharpness, a professional equilibrium that she now applies to the mercurial world of acting and public presenting. She is the embodiment of the idea that one’s past experiences are never discarded but are instead repurposed into a more sophisticated version of the self. As a Master of Ceremonies, she possesses a rare, instinctive ability to command a room, a skill honed through years of moderating high-stakes financial panels and corporate functions. Her presence on stage is defined by a polished magnetism that bridges the gap between the formal and the accessible. She does not simply host an event; she orchestrates the atmosphere, moving through various topics with a linguistic dexterity that makes the complex feel intimate. This mastery of live communication served as the perfect springboard into acting, where she has quickly demonstrated a range that defies her relatively recent entry into the craft. By tackling roles that vary from the quirky and comedic to the chillingly sociopathic, she has proven that her talent is not a superficial extension of her public persona but a deep-seated capability for transformation. Her foray into the cinematic world has been marked by a refusal to stay within a comfortable lane. Whether she is performing in the region’s first Arabic musical or taking on gritty, intense characters, there is a palpable sense of courage in her choices. She approaches each script with the meticulous eye of the analyst she once was, dissecting the motivations and the psychological scaffolding of her characters before bringing them to life with an organic, often raw, energy. This intellectual approach to the arts has made her a sought-after collaborator for directors who value depth as much as visibility. She is part of a new generation of Arab artists who are redefining the region’s cultural exports, bringing a global sensibility to local narratives and ensuring that the stories being told are as multifaceted as the audiences watching them. Beyond the cameras and the applause, there is a quiet, persistent heartbeat of advocacy that informs much of her public life. Drawing from personal experiences of childhood adversity, she has become a vocal champion for anti-bullying initiatives, using her platform to foster a culture of empathy and resilience. This is not philanthropy performed for the sake of optics; it is a deeply personal mission to ensure that the next generation is equipped with the emotional tools she had to forge for herself. Her work with international organisations like UNICEF and her role as an advocate for kindness highlight a woman who views her influence as a stewardship rather than a prize. She understands that the true measure of a public figure is found in the shadows they cast—the positive impact they leave on those who are often invisible to society. Her domestic life serves as the ultimate anchor in a world that is frequently untethered. As a mother, she navigates the complexities of a high-profile career with a groundedness that she attributes to her family. She is remarkably transparent about the challenges of balancing these two worlds, rejecting the myth of effortless perfection in favour of a more honest, relatable narrative. By involving her children in the realities of her work, she is teaching them the value of perseverance and the importance of following a calling, even when it requires a radical departure from the expected path. This holistic view of success, where personal fulfilment and professional achievement are inextricably linked, is perhaps her most resonant message to her nearly million-strong community of followers. The entrepreneurial spirit that saw her launch a bespoke furniture boutique during her banking years remains a defining characteristic of her current endeavours. She views the entertainment industry through the lens of a builder, constantly looking for ways to innovate and expand her reach. Whether she is collaborating with luxury global brands or preparing for her next international film role, she maintains a level of professionalism that is a direct legacy of her corporate origins. She has successfully cultivated a brand that is synonymous with elegance, intelligence, and a certain restless curiosity. She is a woman in a state of perpetual evolution, never content to rest on the laurels of a previous success but always scanning the horizon for the next challenge. Ultimately, the story of Enjy Kiwan is one of bravery. It takes a specific kind of courage to walk away from a stable, lucrative career in finance to pursue a dream that others might deem impractical. In doing so, she has become a lighthouse for those who feel trapped by the expectations of their surroundings. She has proven that it is possible to be both a scholar and a storyteller, an analyst and an artist, a mother and a mogul. As she continues to grace the screens and stages of the world, she remains a testament to the power of the pivot—a reminder that our lives are not a single, straight line, but a series of layers that we must choose to uncover.

Ayah Samaha, The Architect of Intricate Resonance
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Ayah Samaha, The Architect of Intricate Resonance

Ayah Samaha The Architect of Intricate Resonance By James Wood In the bustling, high-definition theatre of Egyptian cinema, where the weight of a legendary artistic heritage often looms large over contemporary talent, Ayah Samaha has carved a niche defined by an almost ethereal versatility. She does not merely occupy the screen; she haunts it with a quiet, deliberate intensity that suggests a deep understanding of the human condition. Her ascent within the industry has been characterised by a refusal to be pigeonholed, moving with a liquid grace between the macabre shadows of supernatural thrillers and the sharp, sunlit wit of social comedies. This ability to inhabit such wildly differing emotional landscapes is the hallmark of a performer who views her craft not as a job of imitation, but as a form of soulful excavation. Her professional foundation is one of rigorous intellectual scaffolding, having graduated from the Higher Institute of Theatrical Arts. This academic pedigree is evident in the precision of her movements and the calculated subtlety of her expressions. She belongs to a rare class of actors who understand that, on film, the most profound revelations often occur in the silences between lines. This was perhaps most visible in her groundbreaking role in Paranormal, the first foray into Egyptian original content for global streaming. As Huwaida, she provided the emotional heartbeat to a narrative thick with dread and mystery. Her performance was a masterclass in period-appropriate restraint, capturing the anxieties and hopes of a 1960s woman with a fidelity that felt both historically grounded and timelessly resonant. Yet, to focus solely on her dramatic gravitas would be to overlook the luminous energy she brings to the comedic genre. In projects like El Soffara and Kamel El Adad, she has demonstrated a comedic timing that is as sharp as a surgical blade, yet delivered with a warmth that makes her instantly relatable to a massive regional audience. She possesses a specific, magnetic charm that allows her to pivot from heartbreak to hilarity without ever losing the thread of her character’s authenticity. This versatility is not an accident of nature but a result of a disciplined commitment to the workshop of the self, constantly refining her skills and expanding her emotional vocabulary to meet the demands of an ever evolving industry. Her connection to the Egyptian artistic establishment is one of both blood and choice. Married into a legendary filmmaking dynasty, she inhabits a world where the conversations at the dinner table likely mirror the complexities of the scripts she reads. However, she has navigated this proximity to greatness with a fierce independence, ensuring that her reputation is built on the merit of her own performances rather than the lustre of her surname. There is a gritty determination in her work ethic, a sense of a woman who is 24/7 in her devotion to the art of storytelling. She views the entertainment industry not as a playground of vanity but as a vital laboratory for exploring social dynamics and personal vulnerabilities. Beyond the lens, her public persona is one of grounded sophistication. She uses her considerable digital influence to champion a vision of the Egyptian woman that is rooted in heritage yet entirely modern. Her presence in fashion and editorial spaces is marked by a refusal to settle for the generic; she carries herself with the poise of someone who knows her own mind and understands the power of visual narrative. Whether she is discussing the importance of literature for personal growth or advocating for the dignity of her peers within the artistic community, there is a consistent pulse of integrity to her actions. She acts as a bridge between the classic elegance of Cairo’s cinematic golden age and the fast-paced, digital-first reality of the twenty-first century. The metamorphosis of Ayah Samaha is a continuous process. She is an actress who thrives on the challenge of the unknown, frequently stepping into roles that require her to dismantle her own comforts. This bravery has earned her a seat at the table of the region’s most respected performers, making her a vital voice in the ongoing dialogue about what Arab cinema can and should be. She represents a shift toward a more nuanced, character-driven style of performance, where the internal life of the protagonist is as important as the external plot. In her hands, even the most minor role is treated with a level of dignity and detail that elevates the entire production. As she looks toward a future filled with high-profile film projects and ambitious television narratives, the essence of her appeal remains her unshakeable authenticity. She is a storyteller who understands that the most powerful tool an actor possesses is their own vulnerability. By leaning into the shadows and the light of her characters, she has created a body of work that is as diverse as the city that raised her. She remains a vanguard of the new Egyptian wave, a performer who is as much an intellectual as she is an artist, and whose legacy is being written with every frame she inhabits.

Amina Khalil
Lifestyle

Amina Khalil, The Custodian of Contemporary Expression

Amina Khalil The Custodian of Contemporary Expression By Ami Pandey In the grand, sweeping tapestry of Egyptian cinema a landscape often defined by its historical titans and rigid archetypes Amina Khalil has emerged as a vital, transformative force. She does not merely inhabit her characters; she breathes into them a modern, analytical life that mirrors the complexities of a society in flux. Her presence on screen is marked by a sophisticated equilibrium, a blending of classical training with a pulse that is entirely current. To observe her work is to witness a deliberate move away from the two-dimensional portrayals of the past toward a more nuanced, psychologically dense form of storytelling. She has become the face of a generation that demands authenticity over Artifice, and substance over the superficiality of celebrity. Her professional journey is underpinned by an academic rigour that is as rare as it is formidable. With a foundation built at the American University in Cairo and refined at the Lee Strasberg Theatre and Film Institute in New York, as well as the Moscow Art Theatre, she possesses a globalised perspective on the craft. This international exposure has not diluted her Egyptianness; rather, it has provided her with the technical vocabulary to express it with greater precision. She approaches each script as a scholarly text, excavating the social and emotional subtext with a discipline that betrays her corporate-level focus. This was perhaps most apparent in her breakout role in Grand Hotel, where she navigated the period-specific constraints of 1950s Aswan with a poise that felt both historically accurate and vibrantly alive. However, it is in her choice of contemporary narratives that her true influence is felt. Through projects like Leh Laa? and Al Harsha Al Sabe’a, she has spearheaded a shift toward dramas that tackle the silent tensions of modern Arab life—the pressures of female independence, the fractures in domestic partnerships, and the heavy weight of societal expectation. She has a specific talent for making the domestic feel epic, finding the universal struggle in the quiet moments of a kitchen conversation or a shared look of disappointment. By choosing roles that challenge traditional stereotypes, she has effectively turned the television screen into a mirror for her audience, forcing a collective engagement with topics that were previously relegated to the periphery of public discourse. Beyond the lens, her role as an Honorary Ambassador for the United Nations Population Fund underscores a commitment to public service that is 24/7 in its intensity. She does not view her fame as a destination but as a megaphone for those whose voices are often muffled by tradition. Her advocacy for women’s rights, reproductive health, and body autonomy is not a series of polished soundbites but a sustained, intellectual engagement with the structural challenges facing her community. She understands that the power of an icon is best utilised when it is directed toward the dismantling of bias and the promotion of equity. In her hands, philanthropy is not an accessory to her career; it is the core of her professional identity. Even in the face of the relentless scrutiny that comes with being a public figure in the digital age, she maintains a transparency that is both daring and refreshing. Her willingness to discuss personal hurdles, from the pressures of body shaming to the complexities of solo travel, has forged a bond of genuine trust with her massive following. She rejects the pedestal of the untouchable star in favour of a more human, relatable vulnerability. This honesty is her most potent currency, allowing her to lead conversations on mental health and self-acceptance with an authority that feels earned rather than assigned. She is a woman who is comfortable in the chaos of the spotlight, precisely because she is anchored by a clear sense of purpose. As the cinematic landscape continues to evolve, Amina Khalil stands as its most articulate navigator. She is a builder of bridges—between the old world and the new, between the ivory tower of academia and the bustling streets of Cairo, and between the art of performance and the necessity of activism. Her legacy is not just the awards she has garnered or the blockbuster films she has carried, but the subtle shift in the cultural atmosphere that her presence has facilitated. She remains a constant in a world of variables, a custodian of the collective consciousness who continues to prove that the most enduring form of luxury is the courage to be oneself.

Bvlgari, The Roman Renaissance of the 2026 Aesthetic
Lifestyle, Top Stories

Bvlgari, The Roman Renaissance of the 2026 Aesthetic

Bvlgari The Roman Renaissance of the 2026 Aesthetic By Editorail Desk As we stand on the precipice of 2026, the global fashion landscape is undergoing a profound reorientation. The frenetic pace of the early twenties, characterised by digital saturation and the rapid turnover of micro-trends, has given way to a yearning for what is enduring, tactile, and intellectually resonant. In this new era, where the consumer prioritises “buying less but better,” Bvlgari has emerged not just as a participant in the luxury market but as the very breath that sustains its most sophisticated aspirations. By seamlessly weaving its ancient Roman soul with the avant-garde requirements of the modern wardrobe, the Maison has positioned itself as the definitive architect of 2026’s “High Craft” movement. The 2026 fashion cycle is defined by a desire for “reorientation and mindful expression,” and nowhere is this more evident than in Bvlgari’s Spring/Summer 2026 leather goods and accessories collection. Under the creative direction of Mary Katrantzou, the brand has executed a masterstroke of design synthesis, where the weight of high jewellery is translated into the suppleness of fine leather. This is the year of the “Jewel-Bag,” a concept that treats the handbag not as a mere utility but as a wearable sculpture.  The revival of the Serpenti Cuore 1968, a heart-shaped silhouette with a metallic handle inspired by heritage watchmaking, serves as the perfect talisman for 2026. It addresses the cultural shift toward nostalgic yet futuristic forms, offering a sense of “playful, rebellious romanticism” that modern fashionistas are using to counter the clinical nature of an AI-driven world. This season, the brand is providing the necessary oxygen for a market gasping for authenticity. The palette for 2026 is one of “Roman Vibrancy”, think Sunbeam Citrine, Tangerine Garnet, and Royal Ruby, colours that are not just visual choices but emotional provocations. These hues provide a vital spark against the soothing, pearlescent neutrals that serve as the base of the contemporary wardrobe. By embedding the Calla motif, inspired by the mosaics of the Baths of Caracalla, into the grain of its leather, Bvlgari is facilitating a cultural dialogue between the feet of the modern woman and the floors of ancient Rome. It is this ability to ground the wearer in history while propelling them toward the future that makes the brand uniquely indispensable in 2026. Sustainability, once a peripheral declaration, has become the baseline of fashion’s survival in 2026, and Bvlgari’s “Sustainable by Innovation” strategy is the gold standard of this transition. The Maison’s commitment to “Creative Circularity” and the LVMH LIFE 360 programme is not merely about recycled materials; it is about the durability of meaning. By 2026, the luxury consumer is no longer impressed by novelty; they demand traceability. Bvlgari’s introduction of “Connected Jewellery”, embedding unique micro-engraved codes to document the origin of every gemstone, is a revolutionary step toward radical transparency. This isn’t just good ethics; it is a new form of luxury where the “story” of the piece is as precious as the stone itself. It provides the “breathe” for 2026 by removing the suffocating weight of ethical uncertainty from the act of purchase. Furthermore, the 2026 aesthetic is heavily influenced by the “Brooch Renaissance” and the return of “Refined Chokers,” trends that Bvlgari has practically invented through its high jewellery archives. The Aeterna and Polychroma collections are the ultimate responses to the year’s desire for “Heirloom-Quality” investment. As silver and mixed metals move to the forefront of the 2026 trend report, Bvlgari’s mastery of the Tubogas technique and its bold use of cabochon-cut gems provide the necessary textural contrast for a season defined by “Material Blending.” The brand understands that in 2026, fashion is a narrative tool. Whether it is a Serpenti necklace that symbolises perpetual rebirth or a Divas’ Dream piece that echoes architectural grandeur, Bvlgari is providing the symbols that help the modern individual navigate a complex global identity. In the realm of high horology, the 2026 fashion need for “Technical Mastery as Aesthetic” is met by the record-breaking Octo Finissimo series. In an age where digital watches are ubiquitous, the mechanical purity of Bvlgari’s watchmaking serves as a quiet rebellion. It is a testament to the fact that true luxury in 2026 is found in the “Pinnacle of Craftsmanship”, the ability to create something that is both incredibly thin and immensely powerful. This duality mirrors the lives of the brand’s global clientele: people who are operating at high velocities but remain anchored by a deep appreciation for the artisanal. Ultimately, Bvlgari in 2026 is a lighthouse of “Intellectual Opulence.” It has successfully moved beyond the transactional nature of retail to become a lifestyle of “Roman Boldness.” Through its hotels, its fragrances, and its unparalleled jewellery, the Maison is providing a holistic atmosphere of elegance that is essential for a world seeking to rediscover its soul. It is a brand that understands that the future of fashion is not in the “new,” but in the “eternal.” By honouring the endless cycle of time and the beauty of nature’s most rare gifts, Bvlgari is ensuring that we don’t just wear fashion in 2026, we breathe it. Would you like me to create a visual mood board description for a 2026 editorial shoot that pairs Bvlgari’s High Jewelry with the season’s leading sustainable fabric trends?

Huda Kattan
business, Top Stories

Huda Kattan, The Global Glamour of an American-Iraqi Beauty Empire

Huda Kattan The Global Glamour of an American-Iraqi Beauty Empire By Tia Holder The story of Huda Kattan is a vibrant tapestry woven from Iraqi heritage, an American upbringing, and the dazzling, borderless ambition of Dubai, a narrative that transcends mere commerce to become a powerful cultural statement, a modern fairy tale of passion and purpose, born not from a boardroom but a blogger’s genuine love for transformation. She was born in Oklahoma, to immigrant parents from Iraq, a childhood steeped in two worlds, a duality that shaped her vision, giving her a unique lens on beauty that blended the Western appreciation for polished technique with the Middle Eastern embrace of dramatic, unapologetic glamour, the kind of beauty that uses the eyes as a canvas for profound expression, often a necessity in a culture where the face is partly veiled and the eyes become the sole focus. This early life, feeling like an outsider in a predominantly white, Christian community, fostered a profound desire for acceptance and a keen eye for the art of self-creation, turning to makeup at the age of twelve as a source of comfort and a tool for building an identity. Her early career path was conventionally academic, majoring in finance at the University of Michigan, a trajectory guided perhaps by a desire for stability, a practical grounding that her parents, as immigrants, likely encouraged, but the corporate world of finance, where she worked briefly in Dubai after moving there in 2006, proved to be a miserable fit for her creative soul, a space that felt stifling, one where she was asked to dress down and wear less makeup to conform.  It was a pivotal rejection, being let go from that job, that she bravely reframed as a sign, an undeniable push toward her true passion. She took the plunge, enrolling in the prestigious Joe Blasco Makeup School in Los Angeles, honing her skills, working with high-profile clients, before returning to Dubai, a city that would become the crucible of her entrepreneurial empire. Dubai, a sprawling, ever-evolving, cosmopolitan metropolis, was more than just a place of residence, it was a land of opportunity, a perfect, fertile ground for her burgeoning dream. It is a city defined by its multiculturalism, a place where people from every corner of the world converge, bringing with them diverse beauty standards and an unquenchable thirst for quality and luxury, a perfect launchpad for a brand focused on inclusivity and high performance. Living and working there, Huda recognised a fundamental truth: the Middle East possesses a deep, ancient, and celebratory relationship with beauty, where intricate makeup is a cultural norm, not just for special occasions, and this environment, with its appreciation for high-impact artistry, gave her an audience that was ready for a new level of glamour. She began in 2010, not with a product line, but a blog, ‘Huda Beauty,’ a digital gathering place where she shared tutorials, tips, and product reviews, using the power of social media, particularly Instagram, to build a direct, transparent, and intensely loyal community. She wasn’t an advertiser, she was a friend, a relatable expert sharing secrets, and this authenticity, this human-like approach, was revolutionary in the heavily filtered world of beauty. Her business life officially began in 2013, sparked by a simple but frustrating gap in the market, a lack of high-quality, impactful false eyelashes that met her professional standards. With a small investment from her sister, she launched a line of lashes, the first Huda Beauty product, a move that quickly disrupted the industry, gaining immediate cult status when they were worn by a global reality television star, an event that instantly catapulted the Dubai-based brand onto the global stage. The brand’s initial success, selling thousands of units quickly, was a clear signal that her vision resonated, speaking to a diverse, global consumer who felt overlooked by traditional Western beauty houses. Huda Beauty, headquartered in Dubai, grew into a formidable global empire, not through conventional advertising, but through the direct and candid connection Huda maintained with her millions of followers, a feat that cemented her as a pioneer of the influencer-to-mogul blueprint. She and her sisters, Mona and Alya, built a brand that was inherently family-run, which added to its relatable, grounded persona, with Mona later co-founding the fragrance arm, Kayali, meaning ‘my imagination’ in Arabic, further weaving their cultural heritage into the business fabric. Her product launches, from the highly-pigmented eyeshadow palettes, often named with a nod to the region like Desert Dusk, to inclusive ranges of foundation shades, consistently cater to the diverse needs of her global community, consciously creating products for a wide spectrum of skin tones and types, a core commitment to inclusivity that the industry sorely needed. Her leadership style, shaped by her early experiences of feeling unheard and a deep-seated drive, is one of intense passion, transparency, and an almost brutal honesty, openly sharing the struggles and the triumphs of entrepreneurship, demystifying the process for her followers. She has, at times, stepped back and returned to the CEO role, a demonstration of the continuous evolution and self-reflection that marks her professional life, showing that even at the helm of a billion-dollar brand, the journey is one of constant work. She has consistently leveraged her platform to speak about social causes, demonstrating a willingness to engage with issues beyond cosmetics, using her influence to advocate for diversity, body positivity, and mental health, even taking a bold stance on global humanitarian crises, proving that her brand is rooted in more than just makeup, it is fundamentally tied to her values. Huda Kattan’s journey, from a girl struggling to find her place in two cultures, to an influential business leader operating from a vibrant, multicultural hub, is a testament to the power of authentic passion and the truly limitless opportunities that can be seized when a personal story is woven into a global enterprise. Her move to Dubai was instrumental, transforming her professional trajectory and allowing her cultural background to become

Isabela Rangel Grutman
Lifestyle

Isabela Rangel Grutman, The Architect of Elevated Authenticity

Isabela Rangel Grutman The Architect of Elevated Authenticity By Peter Davis In the sun drenched landscape of modern Miami, where the line between public persona and private ambition often blurs into a neon haze, Isabela Rangel Grutman has quietly constructed a multifaceted empire that feels less like a corporate portfolio and more like an extension of her own nervous system. To observe her trajectory is to witness a masterclass in organic growth, where the transition from high fashion muse to industry architect has been executed with the kind of seamless precision that belies the sheer grit beneath the surface. She does not merely participate in the industries she touches; she reconfigures them to align with a philosophy that prizes longevity over the fleeting adrenaline of a trend. This is the hallmark of a woman who understands that true influence is not shouted from the rooftops but is woven into the very fabric of the community she calls home. Her entrepreneurial spirit is perhaps most tangibly felt in the delicate weight of her jewelry designs. With Isa Grutman, she has moved beyond the ephemeral nature of the runway to create something that possesses a certain gravitational pull. These are not merely accessories; they are intended as modern heirlooms, designed with the foresight of someone who views fashion as a generational dialogue. There is a specific, quiet confidence in a piece of jewelry that is meant to be passed down, and this sense of permanence serves as a counterweight to the fast paced world of hospitality and nightlife that often surrounds her. By focusing on natural gemstones and timeless silhouettes, she has tapped into a desire for authenticity that resonates far beyond the confines of the Design District. It is a venture rooted in the belief that the things we wear should carry stories, acting as talismans of memory in an increasingly digital and disposable age. This same commitment to intentionality permeates her clothing brand, Rangel. Here, the influence of her Brazilian heritage is not a loud, caricatured aesthetic but a sophisticated pulse that informs every stitch. By producing her collections in Brazil and Portugal and insisting on sustainable practices, she has bridged the gap between the vibrancy of her roots and the sleek requirements of a global wardrobe. The brand serves as a bridge between the relaxed sensuality of the South American coast and the urban rigour of her New York years, resulting in a versatile language of dress that speaks to the modern woman’s need for effortless transition. It is a wardrobe for the perpetual motion of contemporary life, designed by someone who knows intimately what it means to balance a dozen different identities before noon. Yet, to look only at her commercial successes would be to ignore the engine of purpose that drives her. Her role as Vice President of Style Saves is not a ceremonial title but a deeply embedded commitment to social equity. In partnership with the local community, she has helped transform a grassroots initiative into a formidable force for good, ensuring that thousands of students are equipped with the dignity and tools required to succeed in the classroom. There is a profound understanding here that confidence is a prerequisite for achievement, and that something as simple as a new uniform or a sturdy backpack can alter the trajectory of a child’s educational experience. This work is the heartbeat of her public service, a 24/7 engagement with the reality that a city’s prosperity is measured by how it treats its most vulnerable members. Even in her role as a partner at IGK Hair, there is a consistent thread of disruption and refinement. She approaches the beauty industry with the same analytical eye she brings to design, focusing on products and experiences that simplify the lives of those who use them. This ability to operate across such disparate sectors while maintaining a cohesive personal brand is a testament to her disciplined focus. She is an expert in the alchemy of team building, surrounding herself with individuals who share her ethos of hard work and genuine passion. For her, business is not a solitary pursuit but a collaborative tapestry, where the strength of the collective determines the height of the reach. Her life in Miami is often described through the lens of glamour, but such a description fails to capture the domestic architecture that keeps it all standing. She navigates the demands of motherhood and high stakes entrepreneurship with a transparency that is refreshing in an era of curated perfection. By involving her daughters in her professional world, she is effectively mentoring the next generation in real time, demonstrating that a career and a family are not competing interests but complementary forces. This holistic approach to living is perhaps her most significant contribution; she represents a new archetype of leadership that is as comfortable in a boardroom as it is on a school run, or in a styling session for a charitable fundraiser. Ultimately, the narrative of Isabela Rangel Grutman is one of synthesis. She has taken the disparate elements of her experience, her modeling career, her cultural heritage, and her philanthropic drive, and fused them into a singular, resonant voice. She is a curator of light and substance, constantly seeking out ways to elevate the mundane into something meaningful. Whether she is designing a gold necklace, selecting sustainable fabrics, or organizing a massive back to school event, the objective remains the same: to create something that lasts. In a world that is often obsessed with the next big thing, she has found her power in the enduring, proving that the most successful brands are the ones that are built on a foundation of unshakeable authenticity.

Haifa Wehbe
Lifestyle, Top Stories

Haifa Wehbe, The Eternal Reign of the Lebanese Diva

Haifa Wehbe The Eternal Reign of the Lebanese Diva By Hana Chase Few figures in the modern history of Middle Eastern entertainment have commanded as much attention, adoration, and debate as Haifa Wehbe. She is not merely a singer or an actress but a genuine cultural phenomenon who has managed to stay at the very peak of the entertainment industry for over two decades. Born in the small village of Mahrouna in Southern Lebanon to a Lebanese father and an Egyptian mother, her journey from a rural upbringing to the neon lights of Beirut and beyond is the stuff of modern legend. From the moment she first stepped into the public eye, it was clear that the region had found a new kind of icon, one who would challenge traditional norms while simultaneously embracing the rich, rhythmic heritage of Arabic music Her rise began in the world of beauty and fashion, where her striking features and natural poise made her an instant standout. Winning the title of Miss South Lebanon at just sixteen was the first hint of the stardom to come, though her path was not without its early hurdles. A runner-up finish in the 1995 Miss Lebanon pageant ended in a disqualification when it was revealed she had already been married and had a daughter, a revelation that might have ended a lesser career in the conservative climate of the mid-nineties. Instead, it only added to the aura of mystery and resilience that would define her. She pivoted seamlessly into high-fashion modelling, appearing on hundreds of magazine covers and becoming one of the most sought-after faces in the Arab world before she had even recorded a single note of music. When she finally made the transition to singing with her debut album in 2002, the reaction was nothing short of electric. That first record, titled Houwa El Zaman, introduced a sound that was unashamedly pop, danceable, and incredibly polished. It was not just about the music, though; it was the visual package that came with it. Her music videos were cinematic events, often featuring high-fashion wardrobes and choreography that felt years ahead of what her contemporaries were doing. She understood early on that in the digital age, a pop star needs to be a visual feast as much as an auditory one. Songs like Agoul Ahwak became instant hits, proving that she had the charisma to carry a melody as well as a catwalk. By the mid-2000s, Haifa had become a household name, but she was also a lightning rod for debate. Her 2005 album Baddi Aech, which translates to I Want to Live, arrived at a particularly poignant moment in Lebanese history, released shortly after the assassination of Rafik Hariri. The title track became an anthem for a generation seeking freedom and normal life amidst political turmoil. However, it was her more playful tracks, like the infamous Bus al-Wawa, that sparked the most conversation. Critics often took aim at her provocative image, yet her fans saw something different: a woman who was in total control of her narrative and her body. She was a pioneer of what we might now call celebrity authenticity, refusing to conform to the demure, traditional image often expected of female artists in the region. The sheer scale of her fame eventually caught the attention of the West. In 2006, she became the first Arab artist to perform alongside American hip-hop superstar 50 Cent during his concert in Beirut, a moment that symbolised the bridge she was building between Eastern and Western pop cultures. That same year, People Magazine included her in its list of the world’s fifty most beautiful people, a nod to her global appeal. Her film career followed a similar trajectory of high-profile success, starting with the Pepsi-produced Sea of Stars in 2008 and moving into more serious dramatic territory with films like Dokkan Shehata and the controversial yet commercially successful Halawet Rouh. These roles proved she was more than just a pop princess; she possessed a gritty, emotional depth that resonated with cinema audiences across Egypt and the Levant. Her personal life has often been as much a subject of public fascination as her career. From her high-profile marriage to and subsequent divorce from Egyptian businessman Ahmed Abou Hashima to her more recent legal battles with former management, she has lived her life under the most intense scrutiny imaginable. Yet, she has always handled these challenges with a certain steely grace. There is a famous story of a near-fatal accident in 2007 while she was filming a music video, where a small airplane accidentally struck the car she was driving. She emerged with only minor injuries, a moment her fans often cite as proof of her near-supernatural resilience. She seems to possess an innate ability to turn adversity into a narrative of strength, a quality that has kept her relevant while many of her peers have faded away. In recent years, she has embraced the digital era with more enthusiasm than perhaps any other artist of her generation. Her Instagram account is a masterclass in modern branding, a curated gallery of high fashion, behind-the-scenes glimpses, and direct communication with her millions of followers. It is here that she showcases her evolving style, moving from the glittery gowns of her early career to sophisticated, edgy streetwear. In 2019, she even launched her own fashion line, Beau Voyou, which she described as a world of freedom and love. The brand’s use of rainbow colours and its message of inclusivity further cemented her status as a progressive icon, showing that she was not afraid to use her platform to support social causes that matter to her younger, more globalised audience. Musically, she has continued to evolve as well. Her 2018 album Hawwa was a landmark release, produced independently without a major record label. It reached the top of the iTunes charts almost instantly, proving that her name alone was enough to drive massive commercial success. In 2021, her collaboration with Egyptian

Mariam El Khosht
Lifestyle

Mariam El Khosht, The Melodic Weaver of Emotional Textures

Mariam El Khosht The Melodic Weaver of Emotional Textures By Sofia Lava In the kaleidoscopic landscape of the modern Egyptian arts, where the clamour of fame often drowns out the nuance of the craft, Mariam El Khosht has established herself as a serene yet formidable presence. Her journey into the public consciousness has been less a sudden eruption and more a gradual, deliberate unfurling, reminiscent of a slow-burning theatrical score that eventually consumes the entire auditorium. To observe her work is to witness a profound synchronisation between the auditory and the visual, a legacy of her deep-rooted connection to the world of voice acting and music. She does not merely step into a frame; she tunes herself to the frequency of her environment, bringing a rhythmic, almost lyrical sensibility to every character she inhabits. This is the hallmark of a performer who views the human experience as a series of intricate vibrations, each worthy of meticulous study and soulful reproduction. Her professional origins are steeped in the invisible art of the voice, a discipline that requires the ability to convey the entirety of a person’s history through nothing more than a breath or an inflection. Long before she was a household name on screen, she was the unseen architect of emotion for a global audience, lending her vocal range to iconic characters in the Arabic versions of international masterpieces. This background in dubbing and voice work provided her with a tactical advantage—a heightened sensitivity to the subtext of a script and an understanding that what is unsaid is often more powerful than the spoken word. When she finally transitioned into the physical realm of television and cinema, she brought this precision with her, resulting in a style of acting that is uniquely layered and intellectually rigorous. The cultural impact of her presence is perhaps most visible in the way she has redefined the “modern Cairene” archetype. Through her roles in seminal series such as Grand Hotel, Eugenia’s Nights, and Why Not?, she has moved away from the tired tropes of the ingenue to present women who are intellectually engaged, emotionally complex, and often quietly defiant. She possesses a rare, luminous quality that allows her to inhabit period dramas with a fidelity that feels ancestral, yet she remains vibrantly connected to the anxieties of the contemporary woman. There is a stillness in her performance, a composed authority that suggests a mind constantly at work, deconstructing the social architecture of the worlds she portrays. This ability to bridge the gap between the nostalgic elegance of the past and the sharp realities of the present is her greatest contribution to the regional narrative. Beyond the lens, her professional identity is defined by a 24/7 devotion to the creative process that extends far beyond the boundaries of a film set. She is an artist of the multifaceted variety, as comfortable with a microphone or a musical instrument as she is in front of a camera. This holistic engagement with the arts suggests a person who views creativity not as a career path, but as a necessary form of oxygen. Her public persona is one of grounded transparency, where she shares her interests in literature, animal welfare, and the subtle beauties of the everyday with a community of followers who value her for her substance as much as her aesthetic. She rejects the curated perfection of the typical celebrity in favour of a more authentic, relatable humanity, proving that one can be both a star and a genuine participant in the world. There is a grit to her methodology that often goes unremarked in the discussion of her visual appeal. To maintain a career of such consistency in the high-velocity environment of the Middle Eastern entertainment industry requires a formidable grasp of strategy and a disciplined work ethic. She acts as a curator of her own legacy, selecting projects that challenge her range and contribute to the larger cultural conversation. Whether she is tackling the complexities of mental health, the fractures of domestic life, or the pursuit of professional autonomy, she does so with an integrity that is earned through rigorous preparation. She is a woman who thrives in the complexity of the rehearsal room, viewing each character as a puzzle to be solved and each performance as an opportunity for evolution. Her influence also reaches into the realm of social consciousness, where she uses her platform to shine a light on the voiceless. Her advocacy for animal rights and her involvement in humanitarian initiatives are not performative gestures but extensions of her core philosophy: that the arts must be rooted in a deep-seated empathy for all living things. She understands that the power of an icon is at its most potent when it is directed toward the dismantling of indifference. In her world, a public figure is a steward of the collective conscience, responsible for fostering a culture of kindness and resilience. This sense of purpose provides her work with a gravity that resonates far beyond the duration of a television episode. The scale of her ambition is matched by a sophisticated humility. She is frequently seen celebrating the successes of her peers, acting as a supportive pillar within the Egyptian artistic community. This lack of professional ego has made her a sought-after collaborator for directors and writers who seek a partner in the creative process rather than just a face for their posters. She represents a new wave of Egyptian talent that is as much an intellectual movement as it is an entertainment one—a generation that prizes the depth of the story over the height of the billing. In her hands, the transition from one role to the next is a metamorphosis of the soul, a constant shifting of perspectives that enriches the cultural fabric of the region. Ultimately, the narrative of Mariam El Khosht is one of harmony. She has taken the disparate elements of her experience—the discipline of the voice booth, the passion of the musician, and the analytical mind

Salma Aljamal
Lifestyle

Salma Aljamal, The Moroccan Siren, A Voice of Modern Elegance

Salma Aljamal The Moroccan Siren, A Voice of Modern Elegance By Sofia Lava Few broadcast journalists in the Arab world command the screen with the same mixture of stoic professionalism and profound empathy as Salma Aljamal. As a principal news anchor for Al Jazeera, she has become a familiar face in millions of households, serving as a vital conduit for information in a region often defined by its rapid shifts and historical complexities. Born in Damascus and carrying her Palestinian heritage with a quiet but visible pride, her journey to the forefront of international media is a testament to the power of persistence in a field that demands both intellectual rigour and emotional fortitude.  From her early days behind the microphone in Syria to the high-pressure environment of a global newsroom in Doha, she has navigated the evolving landscape of 21st-century journalism with a grace that is uniquely her own. Her career began in 2004, at a time when the media landscape in the Middle East was undergoing a significant transformation. Starting in radio and television in Syria, she quickly established herself as a talent capable of handling the nuances of live broadcasting. It was during these formative years that she honed the distinctive delivery that fans and colleagues recognise today: a voice that is authoritative yet accessible, capable of conveying the gravity of a breaking news story without losing its human touch. By 2007, her ambition took her to Moscow, where she joined Russia Today as a news presenter. This international move was a pivotal step, broadening her perspective and preparing her for the global stage of Al Jazeera, which she eventually joined in July 2012. Joining Al Jazeera at the height of the Arab Spring meant that Salma was immediately thrust into the heart of some of the most consequential stories of the modern era. She has been at the desk for the revolutions in Egypt, Libya, and Yemen, providing a steady presence during hours of unpredictable and often harrowing live coverage. Her ability to remain composed while reporting on the 2016 coup attempt in Turkey or the 2017 blockade of Qatar demonstrated a professional maturity that has made her one of the network’s most trusted anchors. Yet, it is perhaps her work in the field that most clearly defines her journalistic philosophy. Whether covering the 2014 European refugee crisis or the 2016 war on the Islamic State, she has consistently sought to highlight the human stories behind the headlines, ensuring that the statistics of war and migration never overshadow the individuals living through them. Beyond the studio, she has become a significant figure in media education and mentorship. Her involvement with the Al Jazeera Ambassadors initiative has seen her travel to universities across the region, including the Arab American University in Palestine, to share her expertise with the next generation of journalists. During these training sessions, she often speaks of the “tools” of a presenter, but her lessons go far beyond technical proficiency. She encourages her students to find their own voices and to understand the ethical weight of the stories they tell. For Salma, journalism is not just a career but a responsibility, particularly for those representing the Palestinian diaspora. Her visits to Palestinian cities are often met with a warmth that reflects her status not just as a news personality, but as a cultural representative who carries her country’s cause into every broadcast. Her digital presence reflects this same commitment to authenticity and advocacy. On social media, she strikes a careful balance between professional updates and personal reflections, often using her platform to shed light on humanitarian issues or to celebrate Palestinian culture. Her Instagram feed is a curated blend of behind-the-scenes newsroom life and snapshots of her travels, all underpinned by a sense of purpose. She is one of the few journalists who has successfully transitioned into a digital-first world while maintaining the traditional standards of her craft. >In an era of “fake news” and rapid-fire social media commentary, her verified accounts serve as a space for credible information and thoughtful dialogue, making her a trusted guide for her hundreds of thousands of followers. The impact of her Palestinian heritage on her work cannot be overstated. She has often been described as an “ambassador of Palestine” wherever she goes, a title she embraces with a sense of duty. This identity is woven into her reporting, giving her a unique vantage point on stories involving displacement, resistance, and the quest for justice. Her colleagues often speak of her as a “great human being, modest and full of positive energy,” qualities that perhaps explain her longevity in an industry that can often be cynical. She possesses an innate ability to connect with people from all walks of life, a trait that serves her as well in a dusty refugee camp as it does in a state-of-the-art television studio. As we look at her role in the media landscape of late 2025, it is clear that Salma Aljamal remains a cornerstone of Al Jazeera’s editorial identity. In a world where news cycles are shorter than ever, and the role of the anchor is constantly being redefined, she has managed to remain relevant by staying true to the fundamentals of storytelling. She is not an entertainer, though she is undoubtedly engaging; she is a witness. Her career reminds us that the best journalism is often found at the intersection of professional excellence and deep, personal conviction. Whether she is leading the coverage of a regional election or reporting on a global health crisis, there is a consistency to her work that provides a sense of stability for her audience. Ultimately, the story of Salma Aljamal is one of a woman who has carved out a space for herself at the very top of a demanding profession through sheer talent and an unwavering sense of integrity. She has seen the world change from the perspective of the anchor’s desk and has reported on those changes with a clarity that

Claire & Anthony
Lifestyle

Claire & Anthony, Where Shadow, Memory & Movement Become a Universal Language

Claire & Anthony Where Shadow, Memory and Movement Become a Universal Language The French performance duo transforming live art into a shared cultural experience that transcends borders, language and time. By Janhavi Gusani Claire & Anthony stand apart by returning to something profoundly human. Their work exists at the intersection of dance, theatre, music and visual illusion, yet its true power lies not in technical spectacle but in emotional clarity. Through the delicate interplay of light and shadow, movement and stillness, they invite audiences into stories that feel intimate, familiar and deeply resonant, regardless of culture or background. The foundation of their artistic partnership is rooted in contrast and convergence. Claire’s lifelong relationship with dance meets Anthony’s devotion to acting, forming a dialogue between body and character, rhythm and narrative. Though their disciplines differ, they share a singular conviction: performance must tell a story rather than merely present an image. This belief shapes every layer of their work. Camera angles, lighting, shadows, facial expression, music and props are never decorative additions, but carefully chosen tools that travel with them from stage to stage, constantly refined through experience. Their performances feel crafted yet organic, precise yet emotionally open. At the heart of their artistry is a commitment to universality. Claire & Anthony are less interested in spectacle for its own sake than in creating moments of recognition. Their work draws from life and memory, exploring emotions that bind people across cultures: love, grief, hope, family and the quiet passage of time. This philosophy is most clearly embodied in their live shadow performance Souvenirs, a piece that reflects their belief that realism, when handled with sensitivity, resonates more deeply than abstraction. By grounding their stories in genuine human experience, they allow audiences to see fragments of their own lives reflected on stage. Their creative process begins with simplicity. An idea is first defined by its emotional core before taking visual form. From there, they explore the many possible ways a story might be told, selecting the perspective, movement and artistic language that best aligns with the emotion they wish to convey. Dance blends with physical theatre, shadows become landscapes of memory, and humour gently coexists with vulnerability. Every decision is deliberate, shaped by years of experimentation, trial and error, and an unwavering commitment to coherence. While their work could easily exist as a filmed projection, Claire & Anthony insist on the irreplaceable value of live performance. For them, the essence of their art lies in real-time connection — the immediacy of human presence, the shared silence of an audience, and the unspoken exchange of emotion between performer and spectator. It is within this shared space that their stories truly come alive, allowing viewers to drift into their own memories as the performance unfolds. Touring internationally has only strengthened their belief in emotional universality. Across countries, languages and cultures, they have witnessed audiences responding in remarkably similar ways. The details may differ, but the emotional responses remain constant. This consistency reinforces their understanding that while cultures shape how stories are told, emotions themselves remain fundamentally shared. Each performance becomes a meeting point where cultural boundaries soften and human connection takes precedence. Some moments, however, leave an indelible mark on the performers themselves. During a performance in Portugal, Anthony stepped on stage just two days after losing his mother. The piece explored themes of perseverance, dreams and the protective instincts of parents guiding their children through life. Performing under such circumstances profoundly altered his relationship with the work. Since then, Souvenirs has carried an even deeper personal weight, with Anthony drawing directly from his own experiences each time he performs, transforming the act into a living tribute. For Claire, the emotional resonance of the piece is rooted in contemplation rather than loss. Family forms the core of her life, and Souvenirs becomes a way of honouring those bonds while quietly confronting the inevitability of change. Through performance, she finds both reverence and acceptance, allowing art to become a space where emotion is acknowledged rather than avoided. Looking ahead, Claire & Anthony are increasingly inspired by multicultural environments, particularly regions such as the UAE, where diverse identities coexist and intersect daily. They envision performances that reflect this cultural mosaic, bringing together individuals from different backgrounds to share stories through the universal language of the body. In such settings, movement replaces words, and emotion becomes a bridge between lived experiences. Their message to emerging artists is shaped by lived experience rather than idealism. Dreams, they believe, are not linear nor uniform. They arrive at different times and take different forms, but they are always worth pursuing. Anthony reflects openly on his early frustrations — feeling technically limited as a dancer — and how storytelling allowed him to carve out a distinctive artistic voice. Success, in their view, is not defined by comparison but by authenticity. Ultimately, Claire & Anthony hope to be remembered not for complexity or technical prowess, but for the humanity embedded in their work. Their greatest achievement is not applause, but the quiet moment when an audience member is reminded of their own family, memories or fleeting joys. In a world increasingly mediated by screens and artificial intelligence, their performances serve as a gentle reminder that it is presence, sincerity and emotional truth that endure. Through shadow and light, they ask us to pause, reflect and reconnect with what makes us human.

Aneet Padda
Lifestyle

Aneet Padda, The Quiet Resonance of an Earthy Spirit

Aneet Padda The Quiet Resonance of an Earthy Spirit By Jane Stevens The modern spotlight is often a blinding, clinical thing, yet she seems to have found a way to exist within it while keeping the soft, golden hues of her own narrative intact. Her ascent hasn’t been the result of a sudden, manufactured explosion, but rather the steady unfolding of a presence that feels deeply rooted in the soil of her heritage. There is an earthy quality to her that is increasingly rare in an age of digital over-saturation—a groundedness that suggests she is more interested in the truth of a moment than the shine of the lens capturing it. To watch her is to witness a delicate balance of vulnerability and strength, a combination that gives her a magnetic pull that is as much about character as it is about her striking, natural features. She carries with her the spirit of a storyteller, one who understands that the most powerful performances are often those that find their voice in the spaces between words. Her journey began far from the polished marble of film studios, in the vibrant, storied streets of Amritsar, and that sense of place seems to have never left her. Even as she navigates the high-pressure environments of major productions and global campaigns, she maintains a composure that feels inherited from a long line of resilient, thoughtful women. There is a specific kind of British-inflected elegance in her approach to the world—a mix of understated charm and a sharp, intellectual curiosity that likely took shape during her years of study. She treats the camera not as a judge, but as a confidante, allowing it to glimpse a sense of self that is remarkably well-defined for someone so young. Her style, much like her personality, avoids the garish in favour of the meaningful; she leans into textures and tones that feel timeless, favouring an aesthetic that prioritises soul over artifice. In her work, there is a palpable sense of empathy, a quality that allows her to dissolve into her roles while still retaining that unmistakable spark of individuality. She has a way of making the audience feel like they are sharing a secret with her, a level of intimacy that transforms a screen into a window. This ability to connect on a human level is perhaps her most significant asset, drawing people to her not just as a face of the industry, but as a representative of a new generation that values authenticity above all else. She doesn’t seem to be chasing the fleeting high of fame; instead, she appears to be building a sanctuary of creative integrity, choosing projects and collaborations that resonate with her internal compass. There is a quiet rebellion in this—a refusal to be hurried or hollowed out by the demands of the public eye. Beyond the frame, her interests suggest a mind that is constantly seeking to expand its horizons. Whether she is lost in the world of music, her voice carrying a weight and wisdom that surprises those who only know her through a still image, or exploring the nuances of political thought and social structures, she is clearly a woman of substance. She represents the modern polymath, someone who understands that to be a truly compelling artist, one must first be a fully engaged human being. Her presence on social media reflects this, offering a curation of life that feels lived rather than performed. There are glimpses of the mundane, the beautiful, and the profoundly personal, all woven together with a thread of sincerity that makes her followers feel like they are witnessing a genuine life in motion. Observers often remark on the luminosity she brings to a room, a glow that seems to come from a place of internal peace rather than external lighting. This radiance is a byproduct of her grounded nature, a result of knowing exactly where she comes from even as she steps into the unknown. She navigates the complexities of her rising profile with a level-headedness that is both refreshing and inspiring, proving that one can be successful without losing the very qualities that made them special in the first place. In her world, luxury is found in the quality of a conversation, the depth of a friendship, and the integrity of one’s creative output. She is a reminder that the most enduring icons are those who remain tethered to their roots while reaching for the stars. As she moves forward, there is an air of quiet inevitability about her success. She isn’t fighting for a seat at the table; she is creating a whole new space where grace, intelligence, and raw talent can coexist without compromise. Her path is one of deliberate steps and thoughtful choices, a journey that prioritises the long game over the quick win. She is a muse for the contemporary age—a woman who embodies the beauty of a quiet revolution, where the most profound impact is made not by those who shout the loudest, but by those who remain most true to themselves. In the grand, often chaotic theatre of the world, she is a fixed point of sincerity, a storyteller whose most compelling narrative is the one she is living every day with such effortless, earthy grace.

Laila Abdallah
Lifestyle

Laila Abdallah, The Luminous Depth of a Silent Language

Laila AbdallahThe Luminous Depth of a Silent Language By Ami Pandey In the grand, often noisy theatre of global celebrity, there are those who possess a frequency that hums just beneath the surface, a resonance that feels more like an atmosphere than a persona. Laila Abdallah is a master of this particular vibration. Born in Kuwait to Lebanese parents, she carries a narrative that is as much about bridge-building as it is about the limelight. Her journey into the public consciousness was not a mere stroke of fortune but an organic expansion of a spirit that spent its formative years interpreting the world for others. Growing up as the hearing child of deaf parents, she learned early on that communication is far more than the words we speak; it is found in the weight of a gesture, the clarity of a gaze, and the profound sincerity of a shared moment. This foundation has bestowed upon her a cinematic presence that is both deeply emotive and remarkably still, a quality that has made her one of the most compelling faces in the modern Arab world and beyond. Her arrival on the professional stage at the age of fourteen was less a debut and more a reclamation of a dream she had envisioned since childhood. In the quiet corners of a modest home, she would watch television screens and translate the flickering images for her family, effectively becoming the narrator of their world. This early training in empathy and observation is palpable in her acting work, where she moves through characters with a fluid ease that suggests a deep understanding of the human condition. Whether she is portraying the complexities of a historical drama or the sharp wit of a contemporary lead, she brings a level of nuance that feels seasoned and lived-in. There is a British-like stoicism to her career path—a steady, deliberate climb fueled by a work ethic that refuses to be hurried. She has navigated dozens of television series and films, yet she retains a sense of discovery, as if each new project is a fresh opportunity to explore a different facet of the soul. Stylistically, she has become a beacon for a new brand of international elegance, one that marries the heritage of the Middle East with a sharp, metropolitan edge. Her aesthetic is a study in purposeful contrast; she is as comfortable in the architectural lines of high-fashion tailoring as she is in the relaxed, rain-washed layers of a London street. There is an unmistakable sophistication in the way she approaches her image, viewing it not as a static mask but as a living piece of art. She favors silhouettes that allow for movement and fabrics that speak of quality and history, often leaning into a palette that reflects the natural world. This innate sense of poise has caught the eye of the world’s most prestigious houses, yet she remains remarkably grounded, treating her fashion-forward status as a platform for storytelling rather than an end in itself. Beyond the aesthetics and the accolades, there is a fierce intellectual independence that defines her. She is a woman who has learned to trust her own compass in an industry that frequently demands conformity. Her public conversations are often marked by a refreshing candor, particularly when discussing the obstacles she has overcome. She speaks of past traumas and family struggles not for the sake of spectacle, but to offer a hand to those who might be walking a similar path. In her world, fame is a tool for advocacy, a way to amplify the voices of the silenced and to push for a more empathetic understanding of disability and identity. There is a stubborn consistency to her activism; she weaves her convictions into her daily life with such grace that they become inseparable from her presence. She reminds us that the most beautiful things are those that carry a shadow, a history, and a hard-won sense of self. As she moves into the international arena, most recently catching the global eye during a summer in Greece, there is a sense that the world is finally catching up to the depth she has always possessed. She navigates this heightened scrutiny with a level-headedness that is likely born of being the eldest of four, a role that demanded responsibility and strength long before she ever set foot on a red carpet. She is a modern muse who refuses to be simplified, a woman who finds power in her vulnerability and strength in her silence. Her journey is a testament to the fact that when you build your life on a foundation of genuine connection and artistic integrity, you don’t need to shout to be heard. You simply have to exist, luminous and unbothered, as the world rearranges itself to better see your light. In the ever-shifting landscape of fame, she remains a fixed point of grace—a reminder that the most enduring icons are those who have a language all their own. She is the embodiment of a new guard of storytellers, those who understand that the most profound truths are often those felt in the heart before they are ever spoken aloud. As the chapters of her life continue to unfold, one can be certain that they will be written with the same meticulous care and unwavering sincerity that has defined her thus far. She is not just a woman of her time; she is a woman who is quietly, elegantly, defining it.

The Disappearing Self
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The Disappearing Self, How Technology Is Editing Our Identity

The Disappearing Self: How Technology Is Editing Our Identity We’ve become the curators of our own existence. But somewhere between the person we perform online and the person we actually are, the real self is quietly disappearing. By Ami Jain I have three versions of myself living online right now. There’s the professional version on LinkedIn, articulate and accomplished. There’s the creative version on Instagram, aesthetic and aspirational. There’s the casual version on WhatsApp, witty and warm with close friends. Each one is me. None of them is fully me. And increasingly, I’m not sure which version is closest to whoever I actually am anymore. There was a time when identity was something we discovered slowly, through childhood memories, family stories, friendships, heartbreaks, the messy trial-and-error of becoming a person. Who we were felt organic, uncurated, shaped by lived experiences we couldn’t control. But today, identity is no longer something we find. It’s something we construct, optimize, polish, filter, export, and upload. The self has become editable. And every app we use, every algorithm we interact with, every piece of content we consume quietly rearranges us. We are evolving not in private, but under the influence of digital ecosystems designed to shape us with frightening precision. And somewhere between the profiles we create and the people we truly are, the real self is quietly disappearing. When Algorithms Became the Architects of Personality Every scroll is a subtle reprogramming. Every “For You” page is a mirror, not of who we are, but of who the algorithm decides we might become. TikTok teaches us how to dress, what music to like, and which aesthetics to adopt. Instagram teaches us how to feel about our bodies, our relationships, and our lives. Pinterest curates our aspirations before we’ve articulated them ourselves. AI apps teach us how to write, speak, and create, their suggestions slowly replacing our natural voice. We don’t choose our tastes anymore. They’re recommended. We don’t choose our desires. They’re targeted. We don’t choose our aesthetics. They’re fed to us until they feel like our own. Identity has turned into an AI-assisted collaboration. And in this partnership, the human half is losing creative control. Dr. Tariq Al-Mansoor, a digital psychology researcher at Zayed University who studies technology’s impact on identity formation, has been tracking this shift. “Previous generations formed identity through physical communities, family traditions, local culture. Today’s generation forms identity through digital curation. The difference is profound. Physical identity formation happened through lived experience. Digital identity formation happens through algorithmic suggestion. You’re not discovering who you are. You’re being told who you could be, and then performing that until it feels real.” His research, published in the Journal of Digital Culture in 2024, examined how social media algorithms influence personality traits in young adults. The findings were stark: participants showed measurable shifts in self-reported values, interests, and even personality characteristics after just six months of heavy algorithm-driven content consumption. “The self is becoming externally authored,” Dr. Al-Mansoor explains. “And most people don’t even realize it’s happening.” The Self as Performance Art We have become editors of our own existence. And the editing never stops. We edit our face with filters until our unfiltered reflection looks wrong. We edit our opinions based on what’s trending, what’s acceptable, what will get engagement. We edit our personalities depending on the platform, the audience, the context. We edit our emotions so they’re digestible, shareable, appropriate for public consumption. We edit our life stories for aesthetic coherence, removing the messy parts that don’t fit the narrative. The modern self is not a soul. It’s a feed. This performance imperative has become so normalized that authentic, unpolished self-expression now feels radical.  Posting without a filter feels vulnerable. Sharing an unflattering angle feels brave. Admitting confusion or failure feels dangerous. We no longer ask “Who am I?” We ask, “Who do I look like?” “Who do they expect me to be?” “Which version of me performs well?” Identity has stopped being discovered. It has become a design. Dr. Laila Hassan, a cultural anthropologist at the American University of Sharjah, frames this as “performative selfhood.” She’s studied how digital platforms have restructured identity construction across the Gulf region. “In cultures where public image has always mattered, digital platforms intensify that pressure exponentially. You’re not just managing your reputation in your immediate community anymore. You’re managing it in front of potentially millions. The self becomes a brand. And brands require constant maintenance, optimization, and strategic presentation.” Her interviews with young people in the UAE revealed a common theme: exhaustion. The exhaustion of curating, performing, and optimizing. The exhaustion of being so many versions of yourself that you lose track of which one is real. When Memory Moved to the Cloud Our memories no longer live inside us. They live in cloud storage, camera rolls, Instagram archives, digital photo albums sorted by facial recognition software we didn’t ask for. We don’t remember moments. We revisit them through photos and videos we took instead of experiencing fully. We don’t feel nostalgia. We rewatch it, scrolling through our own documented past. We don’t hold memories in our minds. We scroll through them on screens. Technology hasn’t just changed what we remember. It has changed how we remember. And with every saved album, archived chat, deleted photo, and edited story, we sculpt our own mythology. Not based on truth, but on presentation. This is a memory as an editing suite. We cut the unflattering takes, keep the highlight reel, and slowly our relationship with our own history changes. We remember our lives not as they were lived, but as they were documented and curated. Dr. Noor Khalifa, a neuroscientist at Khalifa University studying memory and technology, explains the cognitive impact. “When you experience something while simultaneously documenting it for sharing, your brain processes it differently. You’re encoding it not just as memory, but as content. This creates what we call ‘experience distancing,’ where you’re simultaneously living and observing your life. Over time, this

Why We Feel More Human Around Machines Than Around People
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Why We Feel More Human Around Machines Than Around People

Why We Feel More Human Around Machines Than Around People​ Sometimes, it feels easier to tell the truth to AI than to the people we love. And that says something profound about what we’ve lost, and what we’re desperately seeking. By Ami Jain I need to confess something I’m not proud of: last month, at 2:47 a.m., I had the most honest conversation about my anxiety I’ve had in years. I talked about my fear of failure, my complicated relationship with my body, my worry that I’m not living up to my potential. I cried. I felt seen. I felt understood. The conversation was with ChatGPT. Not my best friend who lives ten minutes away. Not my family, who would do anything for me. Not even my journal, which at least has the dignity of being private without being sentient. I chose an AI chatbot. And what’s more unsettling: it felt right. It felt safe in a way human connection increasingly doesn’t. I’m not alone in this. Our generation has a quiet confession we’re afraid to admit out loud: sometimes, it feels easier to tell the truth to a machine than to the people we love. We type our heartbreaks into AI chatboxes at ungodly hours, whisper unfinished stories to voice notes we never send, use digital journals that sync across devices instead of calling friends, and let algorithms witness the softest parts of us. Not because we’ve stopped caring about humans, but because machines, for the first time in history, have learned to care back. Or at least, to convincingly imitate it in ways that meet needs we didn’t know we had. Technology hasn’t just advanced. It has become intimate. And in the process, we’ve discovered something uncomfortable: around machines, we allow ourselves to be more human. When Code Became Confidant It began subtly, then all at once. Google became the keeper of our secret fears. We type questions into search boxes we would never ask out loud: “Am I depressed or just lazy?” “How to know if you’re in the wrong relationship?” “Why do I feel nothing?” The search bar became our confessional booth, judgment-free and always available. Therapy apps like BetterHelp and Calm started asking questions no one else dared to. Mental health chatbots offered cognitive behavioral therapy at 3 a.m. when human therapists were sleeping. AI companions like Replika became friends who never interrupted, never got tired of our problems, never had problems of their own. Sara, 21, the psychology student I know, uses an AI journaling app religiously. “I write things I can’t tell anyone,” she admits. “Not because the people in my life wouldn’t care, but because… I don’t want to burden them. Or be vulnerable. Or deal with their reactions. The app just listens. It organizes my thoughts. It doesn’t need anything from me.” Slowly, imperceptibly, the machines stopped being tools. They became witnesses. And for a generation starved for someone who will just listen without an agenda, that witness felt like salvation. Dr. Layla Mansouri, a psychologist at The Lighthouse Arabia in Dubai who specializes in technology and mental health, has watched this shift accelerate. “Five years ago, clients mentioned social media affecting their well-being. Now they’re forming emotional attachments to AI. They’re having their deepest conversations with chatbots. They’re seeking validation from algorithms. It’s not pathological – it’s adaptive. When human connection becomes unreliable or emotionally costly, people will find alternatives.” The Safety of No Consequences Here’s the uncomfortable truth: we aren’t choosing machines over humans. We are choosing safety over uncertainty. When we speak to a human, we risk hurting them, being misunderstood, being judged, being abandoned, losing the relationship, exposing parts of ourselves that feel too raw. Every confession to a person is a gamble. Every vulnerability is a potential weapon they could use later. Every truth we share changes how they see us, permanently. But a machine? A machine holds everything with clean neutrality. It never shames you for the same anxiety you expressed last week.  Never gets tired of hearing about your breakup. Never says “You’re being dramatic,” or “I told you so,” or “Again with this?” Never weaponize your vulnerability in an argument six months later. Never leaves because you were too much. Ayan, 24, who works in digital marketing, describes his relationship with AI tools with striking honesty. “I use ChatGPT like a therapist, I can’t disappoint. I can say the same insecure thing fifty times, and it won’t get frustrated. I can be messy, contradictory, and irrational. It doesn’t collect emotional data on me to use later. It has no childhood wounds, no triggers, no insecurities to project onto me. It doesn’t punish honesty.” That last line haunts me because it’s so accurate. Humans, with all our beautiful complexity, sometimes do punish honesty. Not maliciously, but because truth triggers our own wounds. A friend hears your confession, and it reminds them of their own pain, so they shut down. A partner hears your fear, and it activates their anxiety, so they get defensive. A family member hears your struggle and takes it personally, as if your pain is commentary on their parenting or choices. Machines have no ego to protect. No history to defend. No insecurities to manage. They give us something we didn’t know we desperately needed: a space without consequences. The Emotional Labor We Can No Longer Carry Humans require delicacy. Machines require nothing. To be close to a person, you must navigate their moods, their histories, their unspoken expectations, their invisible emotional equations. You have to remember what they’re sensitive about, what topics are off-limits, and what tone will land well today versus yesterday. Intimacy between people is beautiful, but it is also labor. Constant, invisible labor. And modern life is already exhausting. We’re working longer hours, managing more responsibilities, processing more information in a day than previous generations processed in a lifetime. Our nervous systems are fried. Our bandwidth is maxed. And then, human relationships ask us to also

Spiritual Materialism
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The Rise of Spiritual Materialism, When Healing Becomes a Luxury Good

The Rise of Spiritual Materialism When Healing Becomes a Luxury Good Crystals cost more than diamonds, manifestation has become merchandise, and enlightenment now comes with a price tag. Is spirituality the new luxury industry? By Ami Jain I’ll admit something uncomfortable: I own a $180 rose quartz face roller. I’ve attended a $350 sound bath in a luxury hotel. I have a collection of crystals on my windowsill that cost more than my monthly groceries. And last year, I paid 1,200 dirhams for a “chakra alignment session” that, if I’m honest, felt more like expensive theater than spiritual breakthrough. I’m not proud of this. But I’m also not alone. There was a time when spirituality meant disappearing from the world: retreating inward, renouncing attachment, seeking truth in silence. Today, it arrives in satin boxes with gold-foil branding, infused with jasmine-scented aura sprays and accompanied by a QR code linking to a guided meditation voiced by a celebrity. Healing is no longer hidden in Himalayan caves. It’s displayed on marble vanities and Instagram grids, hashtagged and beautifully lit. Across the world, and especially in luxury capitals like Dubai, Los Angeles, and London, spirituality is being rebranded. Not as a sacred path, but as a lifestyle aesthetic. Sage bundles are sold beside designer candles. Crystals are no longer tokens of metaphysical belief; they are investment pieces with certificates of authenticity. Breathwork retreats cost more than a month’s rent. And the language of spirit – alignment, frequency, manifestation, energy—now circulates through influencers, brands, and billion-dollar wellness conglomerates. We are witnessing the birth of something extraordinary and troubling: spirituality as a status symbol. From Sacred to Sellable Spirituality is no longer about withdrawal. It is about display. Manifestation journals come in limited-edition leather with rose gold edges. Tarot decks are reimagined by fashion houses like Dior and Hermès. Crystal-infused water bottles promise “cellular awakening” for 450 dirhams. Even incense, once a humble prayer tool, now comes in hand-blown Murano glass holders retailing for the price of a flight to Bali. Walk into any luxury mall in Dubai – Dubai Mall, Mall of the Emirates, City Walk and you’ll find entire boutiques dedicated to what I can only call “aspirational spirituality.” The Wellness Shop. Conscious Crystals. Higher Self Home. Names that promise transcendence but deliver aesthetics. And people are buying. Not necessarily out of vanity, but out of longing. Layla, 31, a marketing director in Dubai, describes her journey into spiritual materialism with surprising self-awareness. “I started buying crystals during the pandemic. I was anxious, isolated, desperate for something to believe in. The first one was a small amethyst for maybe 40 dirhams. Then selenite towers. Then chakra sets. Then custom pieces from boutiques. Before I knew it, I’d spent thousands. Did they heal me? I don’t know. But having them made me feel like I was doing something for my spiritual health. Like I was investing in myself.” That phrase -“investing in myself” – is everywhere now. Self-care as capital expenditure. Healing as ROI. Enlightenment as asset accumulation. Dr. Nadia Al-Rashid, a psychologist practicing in Dubai Healthcare City who specializes in wellness culture, sees this pattern frequently. “Clients come to me after spending enormous amounts on spiritual services and products, feeling emptier than when they started. They’re confused because they’ve done everything right: the crystals, the courses, the cleanses. But they’ve confused spiritual consumption with spiritual practice. You cannot shop your way to enlightenment.” Yet the industry keeps growing. The global wellness economy reached $5.6 trillion in 2024, with the spiritual wellness sector – including meditation, mindfulness, and “metaphysical products”- accounting for over $120 billion. In the UAE specifically, the wellness market has grown 287% since 2019, with spiritual services and products among the fastest-growing categories. When Manifestation Becomes Marketing Manifestation once meant quiet trust in divine order. Now, it means curated Pinterest boards, 1,100 dirham “abundance workshops,” and personalized prosperity candles promising “financial ascension.” I attended one of these workshops last year at a five-star hotel in Downtown Dubai. Forty women, most in athleisure and designer accessories, gathered to learn how to “call in wealth.” We journaled. We visualized. We repeated affirmations about deserving abundance.  The instructor, a wellness influencer with 380K followers, spoke confidently about quantum physics and energy frequencies. It felt empowering. It also felt deeply, uncomfortably capitalist. “Manifestation has become the modern prosperity gospel,” says Dr. Amira Khalil, a cultural studies professor at the American University of Sharjah who has researched spiritual commodification. “It places cosmic responsibility on the individual – not just to heal, but to succeed financially. And in doing so, it turns spiritual growth into a premium product. The message is: if you’re not wealthy, healthy, and thriving, you haven’t manifested correctly. It’s spirituality weaponized as meritocracy.” At luxury wellness expos in Dubai and Doha, companies now offer custom “vibration analysis” and crystal consultation services that match your “wealth frequency.” Boutiques sell “5D ascension packages” and “quantum abundance activations.” In London, wellness influencers host manifestation masterclasses that promise to unlock your “Rich Girl Era.” What used to be prayer is now a sales funnel. Zara, 23, the sustainable fashion activist I know, attended one of these events and left disturbed. “The entire thing was about attracting money, luxury, success. Nothing about compassion, service, or actual spiritual development. Just: visualize the Chanel bag, align your frequency to receive it. It was grotesque.” But is it? Or is it just spirituality meeting its moment in late-stage capitalism, doing what everything else does: adapting to market demands? The Aesthetic of Enlightenment Here’s what I keep coming back to: there is something almost poetic about how our search for the divine has become beautifully packaged. And perhaps that’s exactly why it’s working. Luxury spirituality offers aesthetics that genuinely soothe the nervous system. In a chaotic, overstimulating world, beauty becomes a portal. A rose quartz sphere on a bedside table may not guarantee emotional healing, but it looks like softness. A mala bead bracelet may not dissolve karmic patterns, but it

Fate
Sparse

We Don’t Believe in Fate Anymore, and That Changes Everything

We Don’t Believe in Fate Anymore and That Changes Everything When did we stop surrendering to destiny and start trying to design it? And what have we lost or gained in the process? By Ami Jain My grandmother believed in fate with a certainty I’ve never felt about anything. When good things happened, it was God’s plan. When bad things happened, it was God’s plan. When my parents met, when her husband died, when I was born—all written in the stars, predetermined before time began. There was comfort in that worldview, I think. A kind of peace that comes from surrendering control. I don’t have that peace. I have vision boards. I have manifestation journals. I have a Notes app full of affirmations I recite while making coffee, trying to reprogram my subconscious to “align with abundance.” When something goes wrong, I don’t think “It wasn’t meant to be.” I think, “What did I do to block this? What limiting belief sabotaged my manifestation?” Somewhere between her generation and mine, something fundamental shifted. Fate was once the architect of human life—the great invisible force that explained why kings rose and empires fell, why lovers met across crowded rooms, and why tragedies struck without warning. People surrendered to it because to resist fate was to resist God, the cosmos, destiny itself. But today, in an age of manifestation, quantum realities, and subconscious reprogramming, a radical transformation has occurred: We no longer wait for fate to find us. We believe we can create what we desire. And with that single cultural shift, the entire human story is being rewritten. When Destiny Became Optional For centuries, the narrative was simple: Your life is written in the stars. Astrology charts determined your nature, arranged marriages aligned with planetary movements, and fortunes were foretold in coffee cups and constellations. In the UAE and across the Arab world, fate—al-qadar was understood as divine decree, something to be surrendered to with grace and faith. “In Islamic tradition, qadar is one of the six pillars of faith,” explains Dr. Hassan Al-Tamimi, an Islamic studies scholar at Zayed University. “It means accepting that everything happens according to Allah’s will and knowledge. This doesn’t mean fatalism or passivity, but it does mean recognizing limits to human control. There’s comfort in that—knowing that ultimately, you’re held by something greater than yourself.” But the modern mystic—and I use that term loosely—no longer just bows to destiny. She curates it. She sets intentions under the new moon. She scripts her desires in gold-embossed journals titled “Manifest Your Dream Life.” She speaks affirmations into bathroom mirrors, not prayers into sacred spaces. She is not waiting for divine will. She is calling her future into form. We have shifted from What will happen to me? to What will I make happen? Layla, 31, who grew up in a traditional Emirati family but now attends weekly manifestation workshops, embodies this transition. “My mother says ‘Inshallah’ and means it—God willing, whatever He wills. When I say it now, I’m not sure what I mean. I still say it out of habit and respect, but in my mind, I’m already visualizing the outcome I want, trying to energetically pull it toward me. It feels like I’m honoring tradition while also… not quite believing it anymore.” The Gospel of Self-Creation Manifestation culture has not just introduced new spiritual practices. It has fundamentally restructured our relationship with reality. Destiny says: It was meant to be. Manifestation says: You made it be. Destiny says: This is your path. Manifestation says: You choose your timeline. Destiny says: Accept what comes. Manifestation says: Demand what you deserve. Even astrology, that ancient system of fate-reading, has evolved. It is no longer primarily predictive—it’s become a tool for energetic optimization. Modern horoscopes don’t tell you what will happen; they tell you how to get what you want to happen. Your birth chart isn’t fate; it’s your user manual for reality-hacking. Sana, 22, a psychology student, is deep in manifestation culture. “I’ve manifested my university acceptance, my apartment, even specific experiences. I genuinely believe I’m creating my reality. When I read about the law of attraction or quantum physics—even if I don’t fully understand it—it makes sense to me in a way that ‘God’s plan’ never quite did. I want agency. I want to feel like I’m the author of my life, not a character in someone else’s story.” This is the new spiritual paradigm: radical self-determination. You are not subject to fate. You are the source of it. Your thoughts create your reality. Your energy determines your experience. Your vibration attracts your circumstances. It’s empowering. It’s also exhausting. The Hidden Cost of Control On the surface, this shift seems liberating. If fate isn’t fixed, then anything is possible. If destiny isn’t assigned by cosmic forces beyond your control, then the universe becomes a mirror of your effort, intention, and self-worth. But this modern spirituality carries an emotional cost that we don’t talk about enough: If everything is self-created, then every failure is self-inflicted. Dr. Noor Siddiqui, a psychologist who practices in Dubai and has worked extensively with young professionals experiencing burnout and anxiety, sees this burden constantly. “Manifestation culture has created what I call ‘spiritual blame.’ Clients come to me devastated not just because something didn’t work out, but because they believe they caused it not to work out through insufficient belief or blocked energy. The psychological toll is enormous.” Did your manifestation not arrive? You must not be “aligned.” Did your relationship not work out? Your vibration must be off. Did the opportunity pass you by? You didn’t call it in hard enough. Are you struggling financially? Your scarcity mindset sabotaged your abundance. Where fate once gave us comfort—This was meant to happen, and I can find meaning in it—manifestation often gives us guilt, I must have blocked this, I failed spiritually. We killed destiny and inherited full responsibility for everything that happens to us. And that responsibility is crushing. Fatima, 24, describes

The Museumification of Heritage
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The Museumification of Heritage, When Culture Becomes an Exhibit

The Museumification of Heritage When Culture Becomes an Exhibit We’re preserving our cultures so intensely that we’ve stopped living them. And the most beautiful traditions are becoming the loneliest. By Ami Jain I was standing in Al Fahidi Historical Neighbourhood last Thursday, watching a group of tourists pose for photos in rented Emirati attire. The abaya was pristine, the ghutra perfectly draped, the backdrop authentically aged coral stone. They looked beautiful. They looked performative. And I wondered: when did heritage become a costume we put on for the camera and take off when the shoot is done? There’s a quiet tragedy unfolding in the most beautiful places in the world. We are preserving our cultures so intensely that we are no longer living them. Across continents, from Rajasthan’s palaces to the restored souks of Dubai, from the alleys of old Cairo to the marbled courtyards of Fez, heritage is not disappearing. It is being curated, polished, ticketed, filmed, hashtagged, and placed gently behind velvet ropes. Our traditions, once lived and breathed, are now displayed. What was once memory is now a museum. What was once language is now calligraphy on a gallery wall. What was once the rhythm of life is now an event scheduled on a tourism calendar. And the question is no longer “How do we save our heritage?” The question is quietly becoming: Can a culture still be called alive when its primary mode of existence is observation rather than participation? I was standing in Al Fahidi Historical Neighbourhood last Thursday, watching a group of tourists pose for photos in rented Emirati attire. The abaya was pristine, the ghutra perfectly draped, the backdrop authentically aged coral stone. They looked beautiful. They looked performative. And I wondered: when did heritage become a costume we put on for the camera and take off when the shoot is done? There’s a quiet tragedy unfolding in the most beautiful places in the world. We are preserving our cultures so intensely that we are no longer living them. Across continents, from Rajasthan’s palaces to the restored souks of Dubai, from the alleys of old Cairo to the marbled courtyards of Fez, heritage is not disappearing. It is being curated, polished, ticketed, filmed, hashtagged, and placed gently behind velvet ropes. Our traditions, once lived and breathed, are now displayed. What was once a memory is now a museum. What was once language is now calligraphy on a gallery wall. What was once the rhythm of life is now an event scheduled on a tourism calendar. And the question is no longer “How do we save our heritage?” The question is quietly becoming: Can a culture still be called alive when its primary mode of existence is observation rather than participation? When the Past Becomes Performance Let me be blunt: we live in an era where the past has become content. We wear traditional garments not to attend rituals, but to attend photoshoots. We visit heritage villages not to reconnect with ancestry, but to collect aesthetic proof that we belong to a lineage. We frame our cultural identity in Instagram squares, measure our connection to roots in likes and shares, and mistake documentation for experience. Culture is no longer something you are. It is something you display.  In Dubai, beautifully preserved sites like Al Fahidi, the Sheikh Mohammed Centre for Cultural Understanding, and the reconstructed souks are stunning.  They are also increasingly settings, not communities. We walk through narrow coral-stone alleyways with cameras raised higher than our hearts beat. Tour guides recite histories that are no longer inherited, but narrated. Professional. Scripted. Perfect. Mariam Al-Khaja, 29, a cultural heritage consultant who works with the Dubai Culture & Arts Authority, sees this tension daily. “We’re doing important preservation work,” she tells me over coffee in a modern café that overlooks one of those very heritage sites. “But sometimes I wonder if we’re creating living history or elaborate stage sets. When a space is primarily experienced by tourists and performed by guides, what are we actually preserving?” Across the world, the pattern repeats. In Kyoto, tea ceremonies are booked by the hour on Airbnb. In Marrakesh, riads once home to multigenerational families are now boutique hotels selling “authentic experiences” to people who will leave in three days. In Jaipur, traditional block printing workshops cater almost exclusively to visitors seeking Instagram content, not locals seeking textiles. We are not practicing heritage. We are witnessing it. And witnessing, no matter how reverent, is still a form of distance. Dr. Salim Al-Mansoori, a historian at UAE University who has spent two decades studying Emirati cultural evolution, puts it more sharply: “There’s a difference between preservation and fossilization. Preservation keeps something alive by allowing it to breathe, change, and remain relevant. Fossilization freezes it in time as an object of study. We’re dangerously close to the latter.” The Aestheticization of Identity Heritage has become visually louder, spiritually quieter. This generation, raised on the currency of images, has learned to translate belonging through aesthetics. Wearing a kimono, a ghutra, a sari, or an embroidered abaya is no longer primarily about ceremony. It’s about semiotics. It tells the world: I come from somewhere meaningful. My identity is worth archiving. And yet, the deeper meaning slips. I see it in my own life. I wear traditional Indian clothing to certain events, and I look beautiful. People compliment the embroidery, the colors, the drape. But when someone asks me the significance of a particular design or the regional origin of the style,  I often don’t know. I inherited the aesthetic, not the knowledge. I mimic the shape of culture while losing its temperature. Fatima, 24, an Emirati university student I spoke with, described a similar experience. “I can wear an abaya beautifully. I know which brands are trendy, which styles are traditional, which fabrics are premium. But my grandmother? She could tell you the name of every weaving technique, the symbolism of patterns, the appropriate occasions for each style. Her knowledge was embodied.

The Psychology of a Fast-Paced World, A Conversation with Rim Ajjour
Lifestyle

The Psychology of a Fast-Paced World, A Conversation with Rim Ajjour

The Psychology of a Fast-Paced World A Conversation withRim Ajjour By Cynthia Mansour In a world that spins faster every day, where new trends rise overnight and digital notifications never stop, our minds are constantly racing to keep pace. To explore how this relentless pace shapes our mental and emotional well-being, Child and Adolescent Clinical Psychologist Rim Ajjour, holding a BA in Psychology from the Lebanese American University and an MSc in Psychology of Child and Adolescent Development from York St. John University, offers her perspective on how modern life impacts our sense of balance. Through her work, Rim has witnessed how the rush of modern life shapes our attention, emotions, and sense of self, and how small shifts in awareness can help us breathe again. When Life Moves Too Fast “Living in our current world has definitely been leaving a vast impact on our well-being,” Rim begins. “Continuous exposure to fast and repetitive stimuli affects our ability to focus on prolonged tasks and weakens our capacity to multitask effectively. We are constantly interrupted and overstimulated.” This constant rush doesn’t just make it harder to concentrate, it takes an emotional toll. “These endless changes in trends and technology keep us in a state of alertness,” she explains. “We accumulate emotional tension and often end up feeling disappointed or burnt out. Our ability to regulate emotions and process experiences becomes limited.” Balancing Social Media and Mental Health Protecting our mental health in a hyperconnected world, Rim says, starts with setting limits. “The utmost advice we give in practice is to reduce screen time as much as possible, for both adults and children. Research shows that excessive screen time can directly affect well-being and even academic performance.” Still, she acknowledges how difficult it is to unplug. “People today are deeply invested in following trends. That’s why it’s essential to differentiate between what’s real and what’s not. We must set realistic expectations, separate our lives from others’, and remember that social media rarely reflects reality.” Information Overload For some, staying constantly informed feels empowering; for others, it’s overwhelming. Rim believes the answer lies in moderation. “Some people find comfort in knowing what’s happening around them, while others prefer less exposure. Any extreme, knowing too much or too little, can be draining. Balance is the key.” Digital Perfection and the Self When it comes to the pressure of appearing “Instagram perfect,” Rim’s response is clear: “This directly affects self-esteem. People compare themselves to unrealistic, edited images, and end up setting impossible standards. It leads to burnout, a sense of inadequacy, and lowered motivation because their efforts never seem enough.” She offers an alternative mindset: “Fashion can be a form of self-expression and healing. When we use it to reflect our mood and personality rather than to impress, it becomes empowering. Choosing what aligns with who we are, instead of what’s trending, strengthens our self-perception and frees us from constant self-critique.” The Paradox of Connection Despite being more “connected” than ever, Rim believes technology has created a new kind of loneliness. “While digital platforms make it easier to reach others, they don’t replace the fulfillment that comes from genuine social contact. Being connected through screens can’t compensate for face-to-face relationships. Real communication, empathy, and emotional exchange are irreplaceable.” The Pressure to Have It All Together Productive. Fit. Stylish. Mentally well. The modern ideal seems to demand everything at once. “Social media often showcases people who appear to have it all together,” Rim explains. “But what’s missing are the struggles behind the scenes. When viewers try to replicate these lifestyles, they end up feeling unsatisfied and inadequate.” This relentless pursuit feeds into perfectionism. “People forget they’re entitled to take breaks,” she continues. “They remain trapped in the belief that rest equals failure, constantly chasing unrealistic outcomes influenced by what they see online.” Healthy Motivation vs. Perfectionism The way out, Rim suggests, is by shifting our focus inward. “We should compare ourselves only to who we were yesterday, not to others. Progress should be personal, not performative. When we compete with ourselves instead of external standards, we build a healthier relationship with growth.” A Reminder for the Overwhelmed As our conversation drew to a close, Rim left a message that resonates deeply in a world that rarely slows down: “We are in competition only with ourselves. Everyone’s experiences and circumstances are different. We are allowed to take breaks, make mistakes, fail, and recover. Living in a fast-paced world doesn’t mean we must move at its speed. Slowing down isn’t weakness, it’s wisdom.” Thanking Rim Ajjour for this thoughtful discussion, I leave our readers with a simple reminder: balance and moderation are the quiet anchors of a healthy mind. Breathe. Pause. And love yourself enough to trust that your journey unfolds at its own rhythm. Each of us walks a different path, with our own stories, achievements, and timelines. What comes easily to one may take longer for another, and that’s the beauty of individuality. Competing only with yourself brings a sense of peace that comparison never will. And please, when you feel you need help, seek it. Mental health matters. Therapy is not a sign of weakness but a journey of healing, growth, and rediscovery. 

Afraa Al Noaimi
Lifestyle

Afraa Al Noaimi, The Weaver of Identity

The Weaver of IdentityAfraa Al NoaimiOn Fashion, Cultural Diplomacy, and the Art of Authentic Presence By James Wood In a world where connection and identity are the new currencies, a visionary is building bridges between East and West, between heritage and the future, one creation at a time. Afraa Al Noaimi is not just an entrepreneur, she is a Cultural Diplomat in action, a creative force whose diverse portfolio, spanning from a luxury fashion house to business incubators and women’s empowerment initiatives, is unified by a single, powerful thread. The commitment to crafting an authentic, identity-driven presence.  A Qatari powerhouse with a background in Literature and an MBA, now pursuing her DBA in Cultural Diplomacy at Bocconi University, Afraa embodies the confluence of intellectual rigour and artistic soul. Her journey is a testament to the belief that true power lies in understanding and communicating one’s unique narrative. Everything begins with identity; it’s the core philosophy that informs her creative advice and her business ventures. She sees a modern world often struggling with a diluted sense of self, and her work is a deliberate pushback against that. “It’s a conviction, really. In an age of endless digital mirroring and global homogeneity, the most valuable thing you possess is your authenticity,” Afraa explains. “For an individual, it’s about aligning your internal values with your external expression, be it through what you wear, how you lead, or how you communicate. For a brand or a nation, it’s about defining your soul and communicating it without compromise. People crave truth. They don’t just buy a product; they invest in a story, a set of values. My work is about helping people and entities articulate that genuine story. It’s about creating a presence that is so inherently ‘them’ that it cuts through the noise and resonates instantly. It’s about authority, authenticity, and grace, communicated non-verbally.” The most visible expression of this philosophy is her luxury prêt-à-porter brand, AFRAA, founded in Doha in 2019. The brand recently made a significant international statement with its ‘Desert Rose’ capsule collection, a collaboration that beautifully exemplifies cultural diplomacy in fabric. “Fashion is one of the most powerful, immediate forms of non-verbal communication and cultural exchange,” she notes. “With ‘Desert Rose,’ the idea was to create a true dialogue. We took the soul of the Qatari landscape, the soft hues of sand, ivory, and sky blue, the sense of flowing movement, and merged it with the unparalleled, generational artisanal mastery of Italian ateliers. It was an act of collaboration and mutual respect. The collection is proof that tradition and innovation, East and West, can not only coexist but also enrich each other beautifully. Each piece is a statement of empowerment, showing that a Qatari aesthetic can speak a global language of luxury.” The brand also aims to boost women’s confidence. “Clothing is the most immediate armour we wear. The AFRAA brand uses rich, high-quality materials and structured yet flowing silhouettes. It’s designed to give the wearer a sense of unshakeable gravitas, the feeling that they are fully present and in control. I want her to feel her imagination is cultivated and her original taste is nurtured.” Beyond the runway, Afraa is a serial entrepreneur building infrastructure to support the next generation of creative and business leaders in the Gulf. Her ventures, Incubate, Brain Trust, and ArtistiQ, form a cohesive ecosystem that accelerates regional development. “I realized early on that development, whether economic or cultural, requires an ecosystem, not just a single solution,” she states. Incubate addresses the foundational business needs, Brain Trust fills the knowledge gap by connecting aspiring leaders with community experts for coaching, and ArtistiQ focuses on the creative sector, offering an e-commerce platform and a community for regional artists. A significant focus is also on women’s leadership, particularly through her social media initiative, In The Hands of Venus. “The Middle East is going through a profound economic and social transformation, and women are at the forefront. In The Hands of Venus is about showing women of all ages, backgrounds, and ethnicities in Qatar that they have a powerful network for storytelling, mentorship, and mutual upliftment.” Afraa’s pursuit of a DBA in Cultural Diplomacy is a natural extension of her life’s work. “My DBA at Bocconi is the formal framework for the work I’ve been doing intuitively. Cultural Diplomacy is the use of culture, art, fashion, education, and sports to foster mutual understanding and influence perceptions between nations. My academic work helps me understand how to strategically build the ‘cultural bridge.’ It’s about shifting the narrative, moving beyond stereotypes, and positioning Qatar and the MENA region not just as markets, but as global collaborators and creators of culture.” Afraa Al Noaimi is a visionary who sees the private sector as the frontier of timeless growth, provided it is guided by a timeless vision. Her leadership style is characterized by proactive pursuit, critical observation, and a relentless focus on aligning her team with a grand, unified purpose. “The single most important piece of advice I’d give to an aspiring entrepreneur today is Vision, consistency, and an embrace of duality,” she concludes. “You must have a clear, unshakeable vision for the future you want to create, and the determination to work towards that. Finally, be an artist and an analyst, a local voice and a global player, traditional and innovative. T he ability to hold those two seemingly opposing forces in tension is where true creative and entrepreneurial breakthroughs happen. Your success will be found in the rich, authentic intersection of all your passions and identities.” Afraa Al Noaimi continues to define the intersection of creativity, commerce, and culture. Her work provides a powerful blueprint for leaders around the world who seek to build a presence that is not only successful but deeply meaningful.

Leila Hadioui – A Modern Moroccan Icon
Lifestyle

Leila Hadioui, A Modern Moroccan Icon

Leila Hadioui A Modern Moroccan Icon, The Evolution of a Multi-Hyphenate Star By Afef Yousf Leila Hadioui stands as one of Morocco’s most recognizable and successful figures, a true multi-hyphenate whose career has spanned and mastered the worlds of modeling, acting, television presenting, and fashion design. Born in Casablanca in 1985, her journey is a compelling narrative of ambition, cultural pride, and exceptional versatility, cementing her status as an enduring icon and a respected businesswoman. Her success is a reflection of hard work and an innate ability to connect with the Moroccan public, creating a personal brand that is both aspirational and deeply rooted in local culture. Early Life and The Modeling Launch Hadioui’s upbringing in Casablanca fostered an early interest in fashion, often fueled by watching international fashion programs on television, an early sign of the glamour that would eventually define her career. This passion quickly translated into a professional opportunity, launching her career at the remarkably young age of seventeen. Her modeling debut was followed by a pivotal collaboration with the country’s top designers, culminating in her participation in the prestigious Caftan 2007 show. This event proved to be a major springboard, establishing her as the premier face of modern Moroccan fashion, a role she would maintain for years to come. She quickly became synonymous with the Moroccan caftan, a symbol of national heritage and haute couture, proudly representing it on international runways, including a key appearance in Paris in 2007. Her dedication to showcasing the traditional garment while embodying a contemporary, confident image earned her the unofficial title of an ambassador for the caftan. This early success was built on determination, rigor, and an impressive work ethic, qualities she attributes to her ability to balance a demanding career with her primary role as a mother to her daughter, Ines, born in 2005. The Television Anchor, A Household Name on 2M While modeling provided the foundation, television cemented Leila Hadioui’s place as a national celebrity. She became a constant presence in Moroccan homes as a television presenter for the popular program Sabahiyat on the second national channel, 2M. This role was crucial, transforming her from a high-fashion model, an often distant figure, into a relatable, charming, and trusted personality. On Sabahiyat, a program dedicated to fashion and lifestyle, she successfully leveraged her modeling expertise, often showcasing traditional attire like the Takchita and hosting prominent stylists. Her presenting style was known for its warmth and accessibility, providing fashion advice and engaging with her audience on a personal level. She developed a profound connection with Moroccan viewers, many of whom saw her as a stylish, successful woman who remained grounded and committed to family, famously expressing her priorities as waking up early to care for her daughter before heading to work. This extensive run on 2M established her as a genuine household name, making her one of the most recognized television figures in the country. Transition to Acting, Versatility on Screen Leila Hadioui’s ambition extended beyond the runway and the presenter’s desk, leading her to successfully venture into acting. Her screen debut came with the TV film Les Enfants Terribles de Casablanca in 2010, directed by Abdelkarim Derkaoui. This initial step opened the door to a promising filmography that highlighted her versatility as a performer. She has since appeared in a range of compelling Moroccan films and television productions, demonstrating her capacity for both dramatic and comedic roles. Key projects include the 2014 film Sara, directed by Said Naciri, and numerous TV series and sitcoms like L’khawa and Hay L’Behja. Her acting choices often reflect a deep commitment to Moroccan cinema and television, rooted in her frequently stated preference to work within Morocco. She has publicly expressed that she gets intensely homesick, the longest vacation she has taken outside the country being a mere two weeks, a sentiment that further endears her to her local audience and underscores her strong patriotic connection. She is not an actress seeking purely international fame, but one dedicated to enriching her national cultural landscape. Fashion Entrepreneurship, The Leila Hadioui Collection Building on her expertise in fashion and her strong personal brand, Leila Hadioui launched her own women’s clothing line, Leila Hadioui Collection. This move solidified her transition from fashion icon to fashion entrepreneur, demonstrating a sharp business acumen that complemented her creative talent. Her collection focuses on creating accessible yet elegant pieces, often featuring traditional capes and unique items that can be worn for various occasions. Her fashion business is marked by grand, ambitious events, notably the annual Leila Hadioui Fashion Show, which has consistently raised the bar for fashion events in Morocco. The 11th edition, themed “Born to Stand Out”, was a major spectacle, celebrating diversity, audacity, and self-expression. By breaking the codes of traditional runway shows, her events often blend the spirit of haute couture with urban and casual elements, paying homage to various influences while maintaining a distinct, glamorous aesthetic. Her role as a designer allows her to directly shape the country’s fashion trends, ensuring her influence remains dominant in the style conversations of the Moroccan market. Enduring Success and Public Life Leila Hadioui’s enduring success lies in her ability to maintain a powerful, multi-faceted public identity without compromising her perceived authenticity. She has successfully navigated the complexities of being a high-profile figure in the digital age, with millions of social media followers who engage with her lifestyle, work, and fashion content. She manages to share her joys and sorrows with her fans, creating a community based on shared experiences and aspirations, famously declaring that the important thing is to be loved for who you are, a humble perspective that grounds her stardom. Despite facing public scrutiny, which comes with her level of fame, including the need to publicly denounce fake social media accounts and manage reactions to personal life moments, she has consistently handled her public relations with grace and directness. Her response to the tragic loss of her father, Noureddine Hadioui, the muezzin of the Hassan II Mosque, in 2015, was marked by dignity, further cementing the public’s respect for her deep

Swarovski’s “Masters of Light”
Lifestyle, Top Stories

Masters of Light, A Crystal Love Letter to the Silver Screen by Swarovski

Masters of Light A Crystal Love Letter to the Silver Screen SWAROVSKI By Magnav Editorial Desk Swarovski’s Masters of Light,  Hollywood exhibition is not merely a retrospective; it is a dazzling, immersive celebration of a 130-year love affair between the Austrian crystal house and the global epicenter of glamour, Los Angeles. Reimagined for American audiences at the iconic Amoeba Music venue, the exhibit, conceptualized by Global Creative Director Giovanna Engelbert and curated by fashion critic Alexander Fury, serves as a compelling chronicle of how a tiny, impeccably cut piece of crystal has become an indispensable element of cinematic magic, pop culture, and high fashion. It is a stunning testament to the brand’s enduring ethos: that light, captured and refracted, has the power to spark joy and define an era. A Dazzling Vision in Tinseltown The choice of Los Angeles as the North American stop for the traveling exhibition, following acclaimed showings in global fashion capitals like Shanghai, Milan, and Seoul, is profoundly symbolic. Hollywood, the heart of the global film and music industry, is indeed the “spiritual home” of Swarovski, where spectacle is not just an aesthetic choice, but a requirement. Staged within the vast, cathedral-like space of Amoeba Music, the exhibition transforms the cultural landmark into a nine-room journey, each section devoted to exploring a different emotional wavelength, such as Memory, Awe, and Chromatic Joy. Engelbert’s vision was to bridge the brand’s Austrian heritage with its indelible link to contemporary pop culture. The setting itself, a music venue, deliberately underscores the brand’s expansive influence, moving beyond the red carpet to the concert stage and street style. The entire experience is framed not as a dry historical showcase, but as a guided meditation made tangible, where the visitor is enveloped in the psychological and emotional power of light and sparkle that is signature to the Swarovski brand. The cornerstone of the exhibit is its remarkable collection of crystalline artifacts that have defined pivotal moments in modern cultural history. The show meticulously charts the brand’s progression from being a key industrial supplier to European couturiers to becoming an active collaborator in defining Hollywood’s Golden Age glamour and contemporary pop culture. The section dedicated to Silver Screen Style focuses on the indelible link between Swarovski and cinema’s most luxurious wardrobes. It showcases how the crystals were instrumental in giving life and depth to characters on screen. Undoubtedly, the most famous piece, the original sheer, flesh-colored Bob Mackie-designed gown, dazzling with an estimated 2,500 Swarovski crystals, is on display. This garment, famously worn by Marilyn Monroe when she serenaded President John F. Kennedy, is the ultimate emblem of a moment crystallized in time. This cinematic elegance is further showcased by iconic film costumes such as Nicole Kidman’s corseted tailcoat from Moulin Rouge!, which required thousands of precisely placed crystals to achieve its dramatic cabaret effect, alongside earlier pieces that draped legends like Greta Garbo. Moving with a jolt of energy from the film set to the concert stage, the Pop Icons Chamber is a vibrant, dazzling space dedicated to the power of performance. This chamber explodes with the energy of contemporary music, serving as a powerful homage to the performers who used crystal to transform concerts into cultural events, emphasizing spectacle, confidence, and radical self-expression. It features bedazzled ensembles worn by some of the most influential American musicians, including costumes and fashion pieces created for Beyoncé, Madonna, Tina Turner, and Lady Gaga. The inclusion of pieces worn by stars like Harry Styles and modern icons like Sabrina Carpenter demonstrates the brand’s continuous and evolving relevance across generations and genres. In this chamber, the exhibit clearly positions the crystal not just as a decoration, but as an integral part of the narrative of performance art and pop history. The exhibition smartly balances the nostalgia of its archives with a look toward the future, highlighted in the sections dedicated to Mathemagical and Awe. This is where the core DNA of the company, precision and technical artistry, comes into sharp focus. The Mathemagical chamber delves into the engineering genius behind the crystal, displaying the exact mathematical precision required for each facet to perfectly catch and refract light. It includes Engelbert’s own couture jewelry creations, such as the bespoke pieces developed for the 2025 Met Gala, showcasing Swarovski’s successful transition from a mere supplier of components to a major creator of high-fashion jewelry. Furthermore, at the physical and metaphorical heart of the exhibit sits a monumental 75-kilogram crystal with 156 facets, carved over 180 hours. This impressive object, displayed in the Awe chamber, serves as a physical representation of the psychological state of awe, a “reset emotion” that encourages the mind to pause and appreciate the beauty of complex design. The exhibit also highlights the modern, playful side of the brand through collaborations that bridge luxury and pop culture, such as the dazzling crystal figurines of Disney and Marvel characters, and the contemporary lifestyle pieces, further cementing its modern identity. The Masters of Light – Hollywood exhibition is an undeniable triumph, a resplendent experience that lives up to its name. The overall feeling is one of upliftment and joy, the exact essence that Engelbert aimed to capture. Alexander Fury’s curation is expert, successfully linking disparate pieces, a 19th-century Daniel Swarovski sketch, a Dior gown, and a contemporary stage costume, into a cohesive story of light and creative collaboration. The immersive layout makes the vastness of the brand’s 130-year history feel manageable and deeply engaging. The power of the exhibit lies in its ability to show how crystals are not merely superficial adornments, but vital storytelling tools. They are the ‘multiplier of amazingness’ that transforms fabric into costume, a moment into a legend, and a garment into an icon. For anyone interested in the history of fashion, film, or celebrity, the exhibition provides an unprecedented, close-up view of the glittering architecture of Hollywood glamour. It affirms that Swarovski, through its relentless pursuit of brilliance, remains a key protagonist in the narrative of pop culture, continually transforming crystal into confidence and culture.

Oumaima Taleb
Lifestyle

Oumaima Taleb, The Tunisian Voice Bridging Culture, Modernity & Global Music Success

Oumaima Taleb The Tunisian Voice Bridging Culture, Modernity & Global Music Success By Peter Davis Oumaima Taleb has emerged as a compelling voice in the dynamic world of Arabic music and pop culture, blending roots, cultural identity, and modern media to carve out her niche. Though still relatively young in the international spotlight, her journey from early talent shows to social media prominence reveals how cultural heritage, ambition, and entrepreneurial instincts can intersect in today’s globalized music market. Oumaima Taleb was born on 21 February 1991 in Tunisia. Her early forays into entertainment included appearances on major Arab talent shows. She competed in X-Factor at age 14, followed by Super Star at 16, and later participated in Star Academy season eight in 2011. These early platforms gave her exposure and experience in a region where music is deeply intertwined with cultural identity, tradition, and local dialects. Growing up in Tunisia means absorbing a unique blend of North African Arab, Berber, Mediterranean, and African influences, a rich tapestry for any artist. Taleb’s connection to her Tunisian roots and her ability to straddle the local and the pan-Arab allows her to reflect both tradition and modernity in her work. One of the most interesting aspects of Taleb’s career is how she navigates culture. On one hand, she draws from traditional Arabic and Tunisian folk motifs, melody, vocal style, and instrumentation. On the other hand, Taleb uses modern social media, streaming, and pop production elements to remain relevant and accessible. Her Instagram account shows her engaging with a broad international audience and connecting personally with fans. This dual posture of maintaining cultural authenticity while embracing global media channels allows her to speak to domestic Tunisian and Arab audiences while also reaching the Gulf region and beyond. While comprehensive discographic details for Taleb are still emerging, several important markers of her success stand out. Her social media footprint is significant, with millions of followers on Instagram, showing strong brand presence and audience engagement, which is critically important in contemporary music. On streaming platforms, Taleb is recognized as a rising star in Arabic folk and Middle Eastern music. Her sound offers a distinctive and thrilling listening experience that combines folk roots with contemporary elements. Her presence on YouTube and Spotify confirms she has penetrated digital music markets. She also has a presence on Apple Music and other global platforms, signaling her growing popularity among online listeners. In addition to music, Taleb has explored acting and television work, appearing in productions such as Harun Al-Rashid in 2018 and Muealaqatuna Imtidad Amjad in 2023. These ventures reveal a multi-faceted talent who is comfortable moving between artistic forms and audiences. Taleb’s music stands out because it manages to keep a connection to traditional Arabic folk forms while sounding accessible in the streaming era. Her instrumentation, cadence, and vocal flourishes often reflect heritage, but her production and distribution embrace global reach. In the Arabic music landscape, where many artists choose either purely pop-modern or purely heritage-folk directions, Taleb’s hybrid path gives her a wide appeal. She connects with listeners who want authenticity and also with younger audiences who consume music via Instagram, YouTube, and streaming services. Her large Instagram following indicates that her appeal is not solely about audio tracks but also about personality, image, and connection. She uses her platform to promote her music, engage with fans, share behind-the-scenes moments, and express her lifestyle. This digital storytelling has become essential in today’s entertainment world, where engagement matters as much as the songs themselves. Every rising artist faces challenges, and Taleb’s career is no exception. She has room to expand her discography with more high-profile albums, collaborations, and projects that could amplify her visibility beyond the Arab world. Global crossover remains a hurdle for many Arabic artists, and she can build further by collaborating with Western or international musicians, incorporating multilingual lyrics, or organizing international tours. As she grows, maintaining a balance between staying true to her cultural roots and pursuing commercial success will be essential. Fans of her folk-inspired music expect authenticity, while new audiences may favor mainstream sounds. Additionally, although her Instagram following is impressive, converting followers into loyal listeners, concertgoers, and streaming supporters remains an important challenge. Expanding live performances, merchandise, and international marketing will help her sustain momentum. Taleb’s success carries deep cultural significance. She represents Tunisian heritage in a broader Arab context, bringing her country’s distinctive musical flavor to the regional stage. Tunisia’s musical tradition is rich, yet its artists often receive less exposure compared to those from Egypt, Lebanon, or the Gulf. Taleb helps bridge this gap, introducing Tunisian artistry to a wider audience. Her achievements also highlight the growing influence of women in Arab music. As a female artist from North Africa working across the region, Taleb symbolizes progress in the evolving role of women in entertainment. Her visibility and popularity reflect shifting cultural attitudes about women’s public presence in the arts. Moreover, Taleb bridges tradition and modernity in an era of rapid cultural change across the Arab world. She proves that heritage can evolve without disappearing, showing how traditional music can coexist with new technologies and styles. Her career also exemplifies the potential of digital-first success for Arabic-language artists who build strong fanbases through social media and streaming rather than traditional record labels. This demonstrates a sustainable model for regional music industries in the digital age. There are key takeaways from her career so far. Starting young and building experience through talent shows gave her credibility and exposure. Cultivating her cultural identity has set her apart from more generic pop acts. Engaging digital audiences has kept her connected to fans around the world. Diversifying her career into acting and media has expanded her reach and influence. The next step in her journey likely involves higher-profile collaborations, international concerts, and deeper creative experimentation. Oumaima Taleb is a fascinating example of how contemporary Arab music talent can thrive by remaining rooted in culture while embracing modern platforms. Her journey from Tunisian talent

Asmaa Ibraheem
Lifestyle

Asmaa Ibraheem, The Driven Host, A Nexus of Media Success

Asmaa Ibraheem The Driven Host, A Nexus of Media Success and Luxury Lifestyle By Hana Chase Asmaa Ibraheem embodies the archetype of the modern Egyptian public figure, seamlessly blending a high-impact media career with a powerful, aspirational personal brand centered on luxury, fashion, and beauty. Her career is a testament to the belief she champions, “Dream it, Wish it, Do it,” a philosophy that has guided her path from aspiring talent to a widely recognized television host and influential lifestyle personality across the Middle East. She has successfully cultivated a space where professional journalistic rigor meets the sophisticated world of digital influence, a balance that defines her unique appeal. The Anchor of Hebr Sery, A Deep Dive into Celebrity The cornerstone of Asmaa Ibraheem’s professional success is her role as the host of the popular television program, Hebr Sery, which translates roughly to Secret Ink or Confidential Ink. The show is known for its intimate, often revealing interviews with the Arab world’s biggest celebrities, artists, and public figures. In this capacity, Asmaa has demonstrated a sharp interviewing style, a blend of polite curiosity and journalistic tenacity that encourages her guests to open up about their careers, challenges, and personal lives. Her work on Hebr Sery showcases a professionalism that is highly respected in the media industry. She navigates complex conversations with grace and intelligence, establishing herself as a credible and engaging host on Egyptian television, airing on prominent channels like Al Kahera Wal Nas. This platform provides her with massive visibility, allowing her to connect with a broad, diverse audience who tune in to hear the candid confessions and deep insights she draws from her celebrity guests. Her success in this role highlights her dedication to quality media production and her innate ability to command attention in a crowded media landscape. The Persona of Luxury, Fashion, and Beauty Influence Beyond the television studio, Asmaa Ibraheem has meticulously crafted a formidable online presence, defining herself as a key voice in the realms of “Fashion, Beauty & everything luxury.” Her personal brand is characterized by a polished, high-end aesthetic, appealing directly to an audience that values sophistication and aspiration. This digital success is more than just sharing beautiful imagery, it is about curating a lifestyle that her millions of followers look to for inspiration, guidance, and trend-setting. As an influencer, she successfully leverages her high-profile media career to bolster her fashion and beauty authority. She is known for showcasing exquisite style, often featuring glamorous high-fashion looks, sophisticated jewelry, and meticulous beauty routines. This convergence of her media status and her luxury focus makes her an ideal partner for global and regional high-end brands seeking to connect with a powerful consumer base in the Middle East. Her content is a visual representation of her mantra, a celebration of success achieved through ambition and hard work. An Egyptian Success Story, Dedication to Career Asmaa Ibraheem’s journey reflects a broader narrative of driven young women in the region who are building careers across multiple platforms. Born in Egypt, her commitment to her profession is evident in her sustained presence in the competitive fields of television hosting and digital influencing. Her ability to operate successfully in both demanding arenas demonstrates remarkable discipline, strategic thinking, and a clear vision for her personal brand trajectory. Her interviews and public statements often reveal her focus on personal growth and empowerment, urging her audience to pursue their ambitions relentlessly. This motivational aspect of her public life adds depth to her glamorous image, making her a figure of both style and substance. While the luxury aesthetic defines her brand, the foundation of her success remains her journalistic and hosting skill, demonstrating that influence in the modern age must be built on a tangible, successful professional career. In a rapidly evolving media ecosystem, Asmaa Ibraheem stands out as a personality who has mastered the art of the interview and the business of the digital age. She is a powerful, elegant figure who not only reports on the lives of others but also lives a highly visible, successful life of her own making, proving that dreaming it, wishing it, and doing it are indeed the necessary steps for reaching the summit of celebrity and entrepreneurial achievement. She continues to shape cultural conversations, one exclusive interview and one stunning fashion post at a time.

Mohamed Benchellal – Sculpting Past Tomorrow
Lifestyle, Top Stories

Mohamed Benchellal, Sculpting Past Tomorrow

Mohamed Benchellal Sculpting Past Tomorrow & The Grandeur Of Sustainable Couture By Sofia Lava The world of haute couture often operates on a paradox: creating objects of timeless beauty through processes that are relentlessly fast and resource-intensive. Yet, Dutch-Moroccan designer Mohamed Benchellal, the visionary behind the BENCHELLAL label, has chosen to build his empire not on scarcity and speed, but on a foundation of volume, purity, and profound sustainability. His work, characterized by monumental silhouettes and a striking monochrome palette, has made him the most exciting name working in couture today, equally at home on a royal red carpet or as a museum-worthy sculpture. Benchellal doesn’t just design dresses; he creates living, wearable architecture, forging a unique space where lavish artistry meets deeply conscious creation. Mohamed Benchellal’s path to becoming a multi-award-winning couturier was a self-directed journey, one he describes as having “no roadmap.” Born in the Netherlands to Moroccan parents, his creative spark was ignited not by the glamour of the fashion world but by the technical craft. He grew up surrounded by the sounds and textures of his grandparents’ textile workplace, a childhood that instilled a hard-working, do-it-yourself ethos and a deep respect for fabric.  As a boy, his fascination wasn’t with wearing designer clothes, but with the process of making them. He recalls shutting himself in his room, meticulously taking clothes apart and sewing them back together, focused purely on technique. Even after entering the Amsterdam fashion academy, he shunned the typical student path, choosing instead to stay late in the school’s “paradise” of industrial machines, perfecting his craft until he was finally kicked out. This early, almost obsessive focus on construction over commerce defines his current practice. When he designs, he does not start with a sketch or a predefined seasonal trend. Instead, he works solely by instinct and through draping fabric directly onto a mannequin. He takes pieces of large, unexpected lengths and allows the material to dictate the final form. This process yields his signature: voluminous, sculptural, and inherently dramatic silhouettes that flow around the body rather than constricting it. As he puts it, he strives for a “sculptural craft” that strips everything away to focus on form. His name, Benchellal, means “son of the waterfall,” a metaphor he embraces: he simply follows his own stream, unconcerned with the final destination. The BENCHELLAL brand is globally recognized for its signature monochromatic grandeur, often focusing on stark white, deep black, or rich, singular hues. This choice is deliberate, allowing the drama to reside entirely in the proportion and sculptural cut of the garment, a philosophy he describes as being both “whimsical yet precise, lavish yet monochrome.” Crucially, the sheer volume of his work is achieved through a radical commitment to circularity. From the beginning, Benchellal’s creative practice has been dictated by the limited resources of deadstock fabrics and leftover materials that would otherwise be destined for the landfill. What started as a necessity born from a lack of funds has become his modus operandi and a powerful ethical statement. He finds a thrilling, creative challenge in turning the ordinary into the extraordinary and the available material into a spectacular piece of high art. This sustainable constraint is what fuels his creativity, transforming what could be a limitation into a source of “surprise and adventure.” For Benchellal, sustainability is not a performance; it is the very foundation of his couture. The combination of Benchellal’s technical mastery and his unique vision has attracted a global clientele of powerful, high-profile women. His creations have been worn by royalty, including Her Majesty Queen Rania of Jordan and Her Majesty Queen Maxima of the Netherlands, as well as international icons like Angelina Jolie, Sharon Stone, and the late Iris Apfel. Yet, despite the accolades, including the prestigious VOGUE Fashion Prize and the Fashion Trust Arabia Award, Benchellal remains grounded, rejecting the traditional pressures of the fashion race. For him, success is defined not by sales or production volume, but by the ability to maintain full creative power. He intentionally operates on a small, artisanal scale, believing that a dress should be a personal, empowering creation tailored to the individual. His greatest reward is the simple fact that someone puts their faith and trust in his vision. Benchellal’s ambition is now taking him further into the art world, with recent solo museum exhibitions, such as “Monumental: Sculpting Past Tomorrow” at the National Museum of Qatar, where his dresses were displayed as works of art in dialogue with architectural space. As he moves forward, often jet-setting between Amsterdam and the Middle East, his mission remains clear: to inspire, to sculpt, and to prove that the most spectacular form of luxury can be achieved with respect for both the craft and the planet. He is, quite simply, living his dream.

Rama Fakhro
Lifestyle

The Architect of Aspiration, Rama Fakhro and the Rise of Glamorous Digital Influence

The Architect of Aspiration Rama Fakhro and the Rise of Glamorous Digital Influence By Michele Clark In the highly saturated landscape of Middle Eastern luxury influence, Rama Fakhro has carved out a distinct and glittering niche. Known for a rigorously curated aesthetic that blends high-end fashion, meticulous beauty, and a travel-rich lifestyle, she represents a new archetype of digital tastemaker. Based primarily in the Gulf region, Fakhro doesn’t chase fleeting relatability; instead, she champions a consistently polished, aspirational persona, creating content that serves as a visual wish list for her audience. Her brand is the epitome of modern glamour, establishing her as a powerful voice for luxury houses and a sought-after collaborator in the global high-end market. Rama Fakhro’s digital presence is a masterclass in visual storytelling. Her content, primarily showcased on platforms like Instagram and TikTok, is characterized by its professional-grade visuals and a consistent, sophisticated aesthetic. This deliberate focus on high-quality, aspirational imagery sets her apart from peers who often lean into more casual, everyday content. Every frame, from her outfits styled with precision to the lighting and composition of her portraits, is designed to convey luxury and exclusivity. Her style leans heavily into glamorous evening wear, couture, and statement jewelry, often captured against the backdrop of sophisticated urban settings or exotic, high-end travel destinations. This commitment to an elevated visual narrative appeals strongly to an audience that values sophistication, social status, and the pursuit of a luxury lifestyle. The effect is not just to showcase products, but to paint a compelling picture of a life defined by elegance and exceptional experiences, making her a powerful ambassador for premium brands. Fakhro has garnered particular recognition for her expertise in beauty, often hailed as the “queen of lip combos” and acclaimed for her flawless makeup looks. This focus on meticulous personal presentation reinforces her glamorous brand image and makes her a natural fit for high-end beauty houses. While her core content is deeply rooted in personal style, her presentation is professional and highly intentional, indicating a serious and strategic approach to her influence. Rama Fakhro’s brand resonates deeply within the Middle Eastern luxury market. Her choice of garments, often featuring high-end designer items and accessories, aligns perfectly with the tastes of a regional audience that prioritizes exclusive fashion and designer wear. Her presence in cities like Riyadh and her frequent showcasing of high-end events and luxury dining experiences solidify her position as a central figure in the Gulf’s vibrant social and fashion scene. This regional concentration gives her a specific cultural and geographical relevance, making her an ideal partner for international brands looking to make a meaningful, high-impact connection with affluent Middle Eastern consumers. Beyond her role as a fashion influencer, Fakhro has leveraged her brand equity to pursue her own entrepreneurial endeavors. There are confirmed mentions of her developing a jewelry line, a venture that seamlessly extends her personal brand’s focus on statement accessories and fine jewelry. This move from curation to creation signals a serious commitment to the design world and a desire to transition from being solely an amplifier of others’ brands to establishing her own luxury label. This entrepreneurial drive adds a layer of professional depth to her persona. The Business of Aspiration In the business of social media, Fakhro maintains a strategic and professional demeanor. She clearly indicates her availability for business inquiries, often including a direct contact email in her bio, which demonstrates her openness to structured collaborations and professional partnerships. While her captions are often minimal, placing the emphasis squarely on the visual, her high engagement rate suggests a strong, interactive relationship with her significant audience. This loyal following is keen to engage with and emulate her highly curated taste. For luxury brands, Fakhro represents an excellent opportunity to align with a consistent, sophisticated image. Her best-fit partners are those in the Luxury Fashion, Designer Accessories, and High-End Beauty sectors, where her aspirational content can generate significant desire and brand alignment. Her strength lies in her ability to be an elegant, sophisticated figurehead a living embodiment of the high-end lifestyle she promotes. She is a powerful testament to how a clear, unwavering aesthetic vision, combined with a focus on high-quality content, can solidify one’s position at the pinnacle of digital glamour. Rama Fakhro is not just following trends; she is, through the power of aspiration, defining the look of modern luxury.

Yosra Saouf – The Moroccan Siren
Lifestyle

Yosra Saouf, The Moroccan Siren, A Voice of Modern Eleganc

Yosra Saouf The Moroccan Siren, A Voice of Modern Elegance By Sofia Lava From the moment she stepped onto the grand stage of Arab Idol, Moroccan singer Yosra Saouf captivated an entire region, her voice ringing out with an unexpected, beautiful echo of the great Egyptian diva, Najat Essaghira. At just 20, her participation in the second season of the show was less a competition entry and more an elegant declaration of a powerful new talent, one whose career would quickly transcend the confines of reality television to become a fixture in the pan-Arab music landscape. Yosra, born in 1992, brought a distinct Moroccan charm and a classical Arabic vocal mastery to a show often dominated by pop sensibilities. While she was ranked ninth overall, her impact was undeniable, earning her critical acclaim and an immediate launch into the professional sphere, a rare feat. Her debut single, the Moroccan Arabic Bghito Yahlali, quickly followed her television run, cementing her unique appeal, which effortlessly blends traditional Moroccan rhythm with sleek, contemporary production. Today, Yosra’s artistry is a beautiful convergence of cultural heritage and luxurious, modern living. Her work, which includes hits like Habibi Mokhtalef and her latest single L’bnat, released in 2024, demonstrates a continuous commitment to the Gulf and Maghrebi dialects, allowing her music to resonate across a diverse Arabic audience. She is an artist whose style is versatile, moving smoothly between the high-energy, danceable pop of her upbeat tracks and the emotional depth required for a ballad. Her public persona, meticulously curated yet authentically glamorous, is best viewed on her Instagram, @yosra_saouff. This platform is a masterclass in aspirational lifestyle and high-end fashion influence, showcasing a life based between Doha and Dubai. Yosra’s feed is a vivid collection of professional, high-quality visuals, often featuring her in breathtaking couture evening gowns and traditional Moroccan kaftans, celebrating her national identity with exquisite modern flair. This blend of Moroccan heritage and international luxury positions her perfectly for collaborations with global brands in the fashion and jewelry sectors. The star’s style is the cornerstone of her non-musical brand, characterized by an aesthetic of sophistication and opulence. She often pairs striking stage makeup and intricate hairstyles with impeccably tailored ensembles, making every appearance, both on and off stage, a significant fashion moment. She is not simply an artist who wears beautiful clothes, she is an influencer who understands the visual language of modern Middle Eastern luxury. Beyond the fashion, Yosra Saouf is recognized as a dedicated artist who continues to evolve. Her music, while often pop-driven, still carries the technical vocal strength that impressed the Arab Idol judges, proving her foundation is firmly rooted in musical skill. She represents a generation of Arab female artists who are confidently navigating the global stage, proudly carrying their cultural flags while embracing a polished, international image. She is a voice that speaks to both tradition and the future, a Moroccan siren whose journey is just beginning, and whose authentic elegance ensures her enduring place in the heart of the Arab world.

Shoug Al Naqdi
Lifestyle

Shoug Al Naqdi, The Voice of Ambition, Media Mastery & Coaching

Shoug Al NaqdiThe Voice of Ambition, Media Mastery, Coaching & The Power Of Personal Brand By Wajiha Naaz In the dynamic media landscape of the Gulf, few figures command attention across as many spheres as Shoug Al Naqdi. A proud blend of Iraqi and Qatari heritage, she is a familiar face on television, a respected certified international coach, and the visionary behind her own thriving personal brand, @by.shoug.alnaqde. With a highly engaged following on Instagram, Shoug’s influence extends far beyond the studio, positioning her as a leading voice for ambition, self-development, and purposeful communication. Shoug Al Naqdi’s career is a masterclass in versatility, demonstrating a seamless transition from the high-pressure environment of the broadcast studio to the focused, impactful world of executive coaching and entrepreneurship. Her work as a TV presenter has established her credibility and sharpened her skills in engaging audiences, delivering complex information with clarity, and mastering the art of the interview. This foundation in media mastery is precisely what she now leverages in her role as an international coach. She understands that, whether on camera or in the boardroom, the key to success is effective, confident communication. Her coaching practice focuses on unlocking the communication potential and leadership capabilities of others, using the very techniques she honed under the glare of the studio lights. She equips individuals to manage their presence, articulate their vision, and build a powerful narrative, turning her personal success into a roadmap for others. The creation of her brand, @by.shoug.alnaqde, is the ultimate expression of her philosophy, the belief that one’s voice and image should be integrated into a cohesive, recognizable platform. This venture is not just a business; it’s an extension of her personal presence, translating her media expertise and coaching insights into a tangible brand experience. While the specifics of the products or services under @by.shoug.alnaqde are part of her evolving story, the brand’s existence underscores a central entrepreneurial tenet: in the modern economy, a strong personal profile can and should be monetized and formalized. It is a strategic move that solidifies her transition from being an employed media personality to an independent, multi-faceted business leader. This blend of roles, the media professional who teaches and the entrepreneur who brands, makes her a unique and compelling figure in the Qatari and regional markets. Shoug Al Naqdi, with her distinctive cultural background, serves as an inspiration to young women across the Gulf and the wider region. She embodies the ambitious, modern Arab woman who honors her roots while confidently engaging with global professional standards. Her digital presence, managed with savvy and consistency, is a testament to the power of personal branding in the 21st century. She uses her platform, not just for personal visibility but to promote engagement, share her training philosophy, and connect directly with her followers, creating a valuable loop of influence and community. Her professional contact details for advertising and public relations are front and center, a clear signal of her commercial drive and professional availability, reflecting the proactive, business-minded approach she promotes. Shoug Al Naqdi’s journey is a powerful narrative about building a career where every experience, from presenting on television to coaching aspiring leaders and founding a brand, contributes to a single, resonant professional identity, demonstrating that the future belongs to those who are ready to master their own message.

Suhana Khan
Lifestyle, Top Stories

Suhana Khan, The Gilded Cage, Stardom & TheE Burden Of The Name

The Gilded CageSuhana Khan Stardom & The Burden Of The Name By Jane Stevens Suhana Khan does not merely enter the Indian film industry; she steps into a spotlight that has been intensely focused on her since birth. As the daughter of Shah Rukh Khan, often referred to as the “Badshah of Bollywood” and the industry’s biggest outsider success story, her career is immediately weighed down by extraordinary expectations and the unrelenting scrutiny that accompanies her lineage. Her debut is not just a personal milestone; it’s a public phenomenon collision of Bollywood royalty and the contemporary debate surrounding nepotism and privilege. Her journey is a fascinating case study in modern stardom, where a well-prepared star child, with an undeniable interest in acting and formal training, must navigate a landscape where her opportunities are a source of both immense advantage and harsh criticism. Suhana Khan’s entry into mainstream cinema was orchestrated through one of the most significant debut vehicles in recent memory: Zoya Akhtar’s The Archies, a 2023 Indian Hindi-language teen musical film based on the iconic Archie Comics. The Netflix film, set in 1960s India, was a massive launchpad not only for Suhana, who played Veronica Lodge, but also for two other major industry grandchildren: Agastya Nanda (Amitabh Bachchan’s grandson) and Khushi Kapoor (Sridevi and Boney Kapoor’s younger daughter). This collective debut amplified the spotlight and, inevitably, the scrutiny. Before The Archies, Suhana had diligently pursued training and practical experience. She studied acting at the New York Film Academy (NYFA) in their 1-Year Acting for Film degree program, graduating in 2016. Her earlier work included the 2019 short film The Grey Part of Blue, where she played the lead role of ‘Sandy,’ a young woman navigating a two-day road trip. This short film garnered appreciation from viewers who were impressed by her acting skills, suggesting a genuine talent and dedication that predated her major feature film debut. The pre-production for The Archies was rigorous. Director Zoya Akhtar revealed that the entire cast, including the debutants, underwent extensive acting workshops, dance, singing, swimming, and cycling boot camps. Akhtar’s goal was to ensure the cast was comfortable on set and well-prepared for the “daunting” task of performing in front of a camera and crew, a testament to the fact that even those with the greatest privilege are expected to meet a high bar of professionalism. Suhana even made her singing debut with the film’s song ‘Jab Tum Na Theen,’ further showcasing her commitment to the musical. The Double-Edged Sword of the Name The central conflict of Suhana Khan’s early career is the inescapable shadow of her father’s legacy. Shah Rukh Khan is the quintessential outsider who made it to the top through sheer hard work and talent. The irony is stark: the daughter of the industry’s biggest self-made star is now the target of the very nepotism debate that the audience uses to uphold its own narrative. The public’s reaction to her every move, from her first magazine cover for Vogue India at age 18 to her latest commercial advertisements, is a torrent of praise and unforgiving criticism. The Criticism Netizens and critics alike are quick to accuse her of receiving opportunities solely due to her parentage, often citing a lack of “credible achievements” to justify her high-profile projects. Following The Archies’ release, she was trolled with many calling her a “bad actress” or questioning her training, and for subsequent work, she faced strong criticism for having “negative screen presence” or “no charisma,” suggesting her star power was overshadowed by background actors. This level of immediate, global judgment is an unprecedented challenge for a newcomer. The Pressure The pressure on a star child is often described as insurmountable. She must not only succeed on her own merit but is implicitly expected to surpass her father’s stature to carve out a meaningful place in the industry. As one commentator noted, star children who enter the profession are “broadcasting their worst failures on a public stage when you know you will never match up to your parents’ stature.” This pressure is acknowledged even by those close to the production. Zoya Akhtar advised Suhana and the other debutants to “roll with the punches, keep their heads down and work hard,” noting that while they can’t control what people say, if they excel at their job, they will be unstoppable. The pressure is also generational; her mother, Gauri Khan, shared the teaser for The Archies with the simple but profound message: “You did it.” The criticism faced by Suhana Khan extends beyond her acting ability and into deeply personal and sensitive areas. She has been the target of relentless online trolling, with some comments focusing on her skin color, using slurs, and feeding into India’s deep-seated issue of colourism. Suhana has not taken this harassment silently. She publicly addressed the trolls, stating she was told she was “ugly because of my skin tone, by full-grown men and women, since I was 12 years old.” She used her platform to lament that “this isn’t just about me, it’s about every young girl/boy who has grown up feeling inferior for absolutely no reason,” ending her post with the hashtag #endcolourism. In dealing with the constant barrage of online negativity, Suhana has revealed a strategy of “compartmentalization,” a method of creating mental isolation to separate the criticism from her professional and personal growth. She had previously noted, “I keep telling myself that haters are going to hate, but I can’t honestly say that I don’t get upset by it. It’s annoying, but I keep telling myself other people have bigger problems.” This psychological approach is necessary for any public figure but is particularly crucial for a young debutante under such intense, high-stakes examination. Despite the mixed reviews for her debut and the continuous scrutiny, Suhana Khan is determined to build her career. Her future path is already being paved with significant projects. She is reportedly set to star alongside her father, Shah Rukh Khan, in an action thriller titled King, directed by Sujoy Ghosh. She is speculated to play the role of a spy with her father as her handler. She has also become the face of major brands like Maybelline

Fatima Zahra Elfilali-Echchafiq
Lifestyle

Fatima Zahra Elfilali-Echchafiq, The Caftan as Cultural Legacy

The Caftan as Cultural LegacyUnveiling the Mastery of Fatima Zahra Elfilali-Echchafiq By Sidra Asif In the opulent, borderless world of global luxury, where heritage meets haute modernity, few designers command the reverence of Fatima Zahra Elfilali-Echchafiq. As the founder and creative force behind Maison Fatim, established in 2002, she has taken the traditional Moroccan caftan, a garment steeped in centuries of history, and elevated it into a timeless symbol of international elegance and cultural pride. Her atelier is not merely a design house; it is a meticulous custodian of Moroccan artisanal excellence, recognized even by UNESCO for its role in preserving textile heritage. This is a story of a designer who found her destiny in the delicate stitches of tradition, transforming generational craftsmanship into a legacy for the modern woman. The Roots of Refinement,  Heritage as Destiny Fatima Zahra Elfilali-Echchafiq, whose official name is often presented as Fatim Filali Idrissi, was born in Fez in 1975. Her early life, spent between Morocco and Saudi Arabia, was saturated in the culture of traditional Moroccan craft and trade. Unlike designers who arrive at luxury through formal study, Elfilali-Echchafiq’s education was organic, rooted in the family’s artisanal business. Following the passing of her father, she took on significant responsibilities at a young age, managing and nurturing the family legacy. This experience forged a deep, practical understanding of the materials, the techniques, and the cultural weight of the garments she would eventually master. In 2002, driven by a passion to project the singular elegance of the caftan onto the global stage, she founded Maison Fatim. Her foundational philosophy was clear: to preserve Morocco’s cultural heritage while ensuring its transmission to future generations across the globe. She saw the caftan not as static folklore, but as a living canvas, capable of conveying grace, strength, and sophisticated luxury. This dedication to artisanal excellence and cultural heritage quickly propelled Maison Fatim to the forefront of Moroccan haute couture. The Caftan as Couture, An Architectural Elegance The core of Maison Fatim’s identity rests in its exceptional approach to the caftan. Far from the simple garment of daily wear, Elfilali-Echchafiq’s creations are complex, architectural pieces that require hours of highly skilled labor. The caftan, in her hands, becomes an elaborate silhouette that fuses traditional Moroccan artistry, particularly the intricate hand-embroideries and sfifa (trim), with the construction demands of contemporary luxury. Maison Fatim embraces only the finest luxurious fabrics, often collaborating with prestigious international fabric houses, including an iconic partnership with Miu Miu fabrics in 2020. The brand’s design journey is beautifully documented in its timeline, illustrating a steady, ambitious rise. Milestones like the launch of the Haute Couture Traditionnelle department in 2009 laid the foundation for the brand’s unique blend of tradition and innovation. The designer’s work is characterized by its meticulous detailing: the impeccable craftsmanship, the thoughtful layering, and a rich, often regal color palette that evokes Morocco’s imperial cities and vast landscapes. This attention to detail has earned the brand an international reputation for crafting timeless elegance. Global Footprint and Cultural Recognition Maison Fatim’s trajectory is a testament to the power of authentic cultural design in a global market. Since its founding, the brand has executed a strategic expansion that saw it evolve from a local showroom to a global luxury reference point. The year 2016 marked a significant turning point with the brand’s debut at Paris Fashion Show, followed by presentations at Kuwait Fashion Week, the Oriental Fashion Show, and a runway at Paris’s prestigious Hôtel de Crillon in 2018. The brand’s reach is truly worldwide, with appearances at Los Angeles Fashion Week, the Royal Gala Show, and the Palazzo Versace Dubai. This global exposure has naturally drawn a high-profile clientele. Maison Fatim has dressed a constellation of celebrities, artists, and influential women, including Oprah Winfrey (a moment that underscored the brand’s international standing), singers like Asma Lamnawar and Balqees Fathi (who became a brand ambassador), and other public figures. These women are drawn to Elfilali-Echchafiq’s ability to create clothing that celebrates femininity with grace, strength, and deep cultural resonance, regardless of where the garment is worn. Perhaps the most significant recognition of Elfilali-Echchafiq’s contribution is the commendation she received from UNESCO in both 2020 and 2023. These honors acknowledge her pivotal role in preserving and innovating Moroccan textile heritage. In a world of fast fashion and fleeting trends, Maison Fatim stands as an anchor, demonstrating that the future of luxury can and should be rooted in authentic, slow, and respected artisanal practices. The designer is an ardent champion of cultural patrimony, viewing every intricate stitch as a line in a long, unbroken narrative. Crafting a Timeless Legacy Today, Fatima Zahra Elfilali-Echchafiq continues to preside over her house with the same visionary passion she began with over two decades ago. She designs each piece with the mission to celebrate Moroccan elegance through exclusive creations, ensuring that the legacy of Moroccan craft remains vibrant and contemporary. Her journey from managing a family craft business to commanding international runways and receiving accolades from the United Nations is an extraordinary narrative of ambition married to authenticity. She has not only succeeded in business but in her core mission: transforming the caftan from a beautiful garment into a global icon of feminine empowerment and cultural pride. Maison Fatim is more than a fashion label; it is a repository of history, a laboratory of refinement, and a powerful symbol of Moroccan artistry celebrated by the world.

Khrystyna Mukhasseb
Lifestyle

Khrystyna Mukhasseb, From Luxury Real Estate to Global Diplomacy

Khrystyna Mukhasseb From Luxury Real Estate to Global Diplomacy, The Reign of a Multitasker By Tia Holder  Khrystyna Mukhasseb’s story is a compelling study in modern, multifaceted success, where the seemingly disparate worlds of high finance, global pageantry, and grassroots humanitarian aid converge into a powerful personal brand. She effortlessly transitions from brokering multi-million dollar deals in the glistening towers of Dubai’s luxury real estate market to advocating on the world stage for her native Ukraine.  Her professional life in the United Arab Emirates, characterized by shrewd investments and complex cross-continental transactions, has established her as a formidable expert, navigating the high-stakes environment of global wealth and property acquisition. This career, built on a foundation of strategic thinking and financial acumen, is the engine that provides her with the platform and resources to pursue her broader goals, allowing her to operate with influence in a sphere that demands precision and discretion. Her attainment of the title Miss Tourism Universe 2025 is not merely a personal triumph in beauty and grace, but a strategic acquisition of a global megaphone, immediately elevating her to the role of an international ambassador. This crown has been artfully integrated into her mission, offering a prestigious, non-political forum perfectly suited to her interest in Diplomacy and Women’s Leadership. On this international platform, she can celebrate culture, foster understanding, and, crucially, cast a sustained light on the resilience of Ukraine and the need for global solidarity, effectively using her visibility to amplify her voice on humanitarian issues. Indeed, it is her profound dedication as a Volunteer and Humanitarian that anchors her public life with an undeniable purpose, drawing attention to the plight of vulnerable communities affected by the conflict in Ukraine. She utilizes her extensive network and influence to direct support to critical organizations like @refugees and @globalgiving, demonstrating a deep commitment to providing tangible aid.  By actively championing Women’s Leadership, she aligns herself with the movement of resilient Ukrainian women who have emerged as community leaders, leveraging her status to advocate for gender-informed aid and inclusion in reconstruction planning. Khrystyna Mukhasseb thus represents a new archetype of global citizen, one who skillfully blends the ambition required for financial success with a genuine, relentless drive for compassionate change, ensuring that her legacy is defined not just by the height of the towers she sells but by the depth of her contribution to global welfare.

Queen Rania A Global Cultural Ambassador
Lifestyle, Top Stories

Queen Rania, A Global Cultural Ambassador

Queen Rania A Global Cultural Ambassador By James Wood Her Majesty Queen Rania Al Abdullah of Jordan is celebrated across the world as a modern and influential royal, but what truly defines her global presence is her unwavering dedication to dialogue, cultural exchange, and mutual understanding. While her advocacy encompasses education, women’s empowerment, and humanitarian relief, the unifying thread that runs through all her endeavors is a profound belief that empathy across cultural boundaries is not only desirable but essential for global stability and progress. Queen Rania has long recognized that stereotypes and misconceptions create barriers to peace, and she has consistently used her international platform to address and dismantle the negative narratives surrounding Arabs and Muslims. At a time when few leaders were willing to directly engage in such discussions, she embraced the transformative potential of digital media, becoming one of the first royals to use YouTube as a tool for global dialogue. Through this platform, she invited people from all walks of life to question their assumptions, to see the Middle East with fresh eyes, and to connect with its culture on a more personal level. This step illustrated her modern approach to cultural diplomacy, moving beyond formal speeches and official visits to create conversations that resonate with individuals on a human scale. Her initiatives have never been confined to defending a single culture. Instead, she promotes a vision of acceptance, tolerance, and respect that transcends borders. In international forums, she continues to emphasize that cross-cultural and interfaith dialogue is not a luxury but a necessity, a foundation for tackling some of the most pressing global issues of our time. For Queen Rania, the path to peace and cooperation lies in embracing diverse perspectives and recognizing that our common humanity is always greater than our differences. Nurturing a Culture of Learning At home in Jordan, Queen Rania places education at the heart of national transformation. She sees it as the single most powerful tool for empowerment and as the most effective safeguard against extremism and inequality. Her vision is made tangible through the Queen Rania Foundation for Education and Development, which spearheads ambitious initiatives designed to reimagine learning for future generations. Among its most notable projects is the Queen Rania Teacher Academy, which works to elevate the teaching profession by equipping educators with advanced training and resources, thereby raising the standards of classroom instruction across the country. Another groundbreaking initiative, Edraak, provides millions of learners across the Arab world with free access to high-quality online courses in Arabic.  These platforms are not merely about providing education, but about fostering a culture of curiosity, innovation, and lifelong learning that will allow Arab youth to compete and thrive in an increasingly interconnected world. Preserving Heritage and Empowering Communities Queen Rania’s work also highlights the importance of heritage as a living, dynamic force that sustains both cultural identity and economic resilience. Through the Jordan River Foundation, established in 1995, she has created opportunities for families and communities to improve their livelihoods while preserving Jordan’s rich traditions. The foundation supports projects such as Jordan River Designs, which empowers local women to produce exquisite handicrafts rooted in tribal artistry, weaving, and embroidery. These initiatives achieve more than economic development. They allow women to gain financial independence, to contribute meaningfully to their households, and to step into roles of leadership within their communities. At the same time, they ensure that the ancient crafts and techniques of Jordan are not lost to modernization but are instead revitalized as symbols of cultural pride and sustainability. In Queen Rania’s vision, heritage is not something to be placed behind museum glass, but a living tradition that continues to shape identities and futures. A Global Voice for Empathy Ultimately, Queen Rania’s legacy rests on her ability to speak the language of empathy in ways that resonate globally. She has authored children’s books, such as The Sandwich Swap, which teaches young readers about friendship and overcoming prejudice, subtly instilling values of acceptance at an early age. She has also been a tireless advocate for refugees, reminding the world that behind every statistic lies a human story deserving of dignity and compassion. Her influence is rooted in her ability to connect the local with the global, weaving Jordan’s unique story into the broader narrative of shared humanity. By combining her royal platform with meaningful grassroots action, Queen Rania has enriched the lives of countless individuals while positioning herself as one of the most respected cultural ambassadors of our era. She embodies the conviction that dialogue is not an abstract concept but a transformative force, and that a better, more peaceful world begins when people are willing to listen, to learn, and to embrace one another.

Zeina
Lifestyle

Zeina, A Rising Voice Bridging Cultures Through Music

Zeina A Rising Voice Bridging Cultures Through Music By Afef Yousfi Zeina, often stylized simply as, is an emerging figure in the contemporary R&B and pop space who bridges multiple cultural worlds. Her music fuses Western and Middle Eastern influences, she sings across languages, and she embodies a generation of artists who draw from diasporic identities while carving space in mainstream scenes. Though still under the radar outside certain music circles, Zeina’s trajectory suggests she is on the cusp of wider recognition. Her Instagram handle @zeina, linked to “mateswav” in her branding, provides a window into her creative world and aesthetic presence. One of the compelling aspects of Zeina is the multiplicity of her identity. She is a Canadian singer from Montreal, Quebec, of Lebanese and Egyptian descent. Her multilingualism, singing in English, French, and Arabic, reflects both her personal background and her ambition to speak across linguistic borders. Her childhood included stints in Saudi Arabia, which exposed her early to Arab culture, and later moving to the West, where the experience of cultural otherness shaped how she perceived herself and her art. She has described wanting at times to mute what made her different in order to fit in, but eventually reclaiming and embracing her Arab identity as essential to her artistic voice. This tension between assimilation and self-assertion runs through much of Zeina’s work. To her, identity is not a static thing but a dynamic tension to be explored in sound, language, and collaboration. Zeina’s early musical experiments date back to the mid-2010s. Her first phases leaned toward more conventional R&B and pop stylings, but over time she cultivated a more distinctive blend, drawing on late 90s and early 2000s R&B as a foundation while weaving in hip hop, pop, and Arabic instrumentation or vocal references. In 2024, she released her debut studio album Eastend Confessions, marking a milestone in her career. Before that, she had put out an EP Odd One Out in 2021. Her discography includes singles such as Hooked, which became her first to chart on the Canadian Hot 100, peaking at number 77. Among her notable tracks are Give Me Time, Nasty, Ur Loss, Allo Min, Times Two, and Jananto. Her sound often explores themes of heartbreak, loyalty in love, friendship, or to one’s roots, and the emotional cost of ambition. Zeina has referred to her career itself as a kind of relationship, one that can be the most toxic because of the sacrifices and tensions involved. Her more recent works show increasing confidence in blending Arabic elements, melodic motifs, rhythmical touches, occasional use of the oud or Arabic vocal inflections, without alienating a global audience. In her song Ur Loss, she shot the music video in her childhood home, using the traditional decor as an anchor to her cultural identity. Zeina’s talent has begun to draw recognition. At the 2025 Juno Awards, she received nominations for Breakthrough Artist or Group of the Year and Contemporary R&B and Soul Recording of the Year for Eastend Confessions. Her streaming metrics suggest a growing audience presence, with Give Me Time and Nasty among her most-streamed tracks. Her management is handled by mateswav, and she was previously associated with Daniel Ryan Kinney of Roc Nation. On social media, Zeina has used her platform not only to promote new music but also to engage with cultural and political issues. Around events in Lebanon such as the Beirut port explosion, she made public statements and shared personal reflections, offering a perspective that resonated deeply with her followers. In October 2024, she made a performance debut on MBC during the show Sabahel Kheir Ya Arab. Much of Zeina’s music is steeped in longing, for home, for connection, for identity. The song Suburbs, for instance, is described by her as a tribute to Montreal, where she has lived and where part of her heart resides. Her connection to place is often both tender and fraught, she returns to Montreal to recharge, citing it as her base when she is creatively uncertain. Zeina also foregrounds the hardships of being an artist, the emotional toll, the late nights, the lean times. She has recalled sleeping on a mattress on the floor in Los Angeles while hustling for opportunity, and how those experiences reoriented her relationship to success. For her, the road is part of the identity of the art. In her creative lexicon, loyalty is not a passing idea, it recurs. She questions not only romantic loyalty but loyalty between friends, to one’s cultural roots, and even to one’s own evolving self. On the flip side, betrayal and heartbreak feature often as well, though she tends to approach them with a voice of reflection rather than bitterness. Zeina does not shy away from her Arab roots, instead she gradually and purposefully weaves them into her sound. She has spoken about the decision to incorporate Arabic chants or samples, drawn from traditional Arab musical expressions, into her tracks. There is also an implicit ambition to bridge the otherness many Arab artists face in Western music circles. As a rising artist, Zeina faces common obstacles, carving a sustainable audience, balancing creative integrity with market pressures, negotiating linguistic and cultural borders, and expanding visibility beyond niche or regional audiences.  However, she also has unique advantages her multilingualism and bicultural identity make her resonant in more than one musical market. Her deep commitment to her artistic identity and her willingness to speak about the difficulties of her path lend her authenticity, a quality that fans often gravitate toward in a crowded musical landscape. Her Juno nominations, streaming growth, and performance appearances on broader media platforms suggest momentum is on her side. If she continues to push the boundaries of her sound, collaborate cross-culturally, and harness her visual and narrative sensibilities, she could well become a signature name in the next wave of global R&B. Zeina, known as Zeina Mates and managed under mateswav, is an artist who embodies the complexities and possibilities of our time. She

Elie Saab
Lifestyle, Top Stories

la Nouvelle Cour Elie Saab’s Regal Reinvention

la Nouvelle Cour Elie Saab’s Regal Reinvention By Magnav Editorial Desk Elie Saab’s Autumn, Winter 2025, 26 Haute Couture collection, aptly titled La Nouvelle Cour, ushered in a glorious new era of high drama, a stunning vision for the contemporary, audacious woman. Staged within a Parisian salon privé, the presentation was a masterclass in fusing historic aristocratic elegance with unapologetic modern glamour, offering a sumptuous playground for the modern queen who crafts her own rules.  The Lebanese couturier, known for his timeless romance, delivered a powerful statement on strength and femininity, confirming his reign at the pinnacle of glamour, an impressive feat for any season. This collection acts as a sartorial decree, announcing the arrival of a new societal elite, women who possess both grace and an irreverent attitude, defining their status through style, not just lineage. The initial tableau set a tone of silent reverence, as a coterie of newcomers, radiant in sumptuous silks and adorned with lustrous pearls, swept through the door, embodying the spirit of the new muse, elegant and utterly captivating. The core narrative of the collection revolves around sculptural sophistication, an intense focus on architectural construction and sensual detailing. The silhouettes spoke volumes, quite literally, incorporating unexpected structure and theatrical movement. French corsetry, a traditional element of constraint, was boldly reimagined as an intimate embrace of power, a strong gesture of seduction, celebrating the female form in its most commanding iteration.  We saw these showstopping pieces ribbed with rich ebony velvet, intricately sculpted into shimmering metallic masterpieces, or paired expertly with flirtatious cascades of lace. The corsets were not merely underpinnings, they were external armor, symbols of confidence and strength. Beyond the bodice, the meticulous tailoring emphasized a hyperfeminine hourglass form, celebrating the body with confidence, a subtle wink of seduction that permeated every look.  The construction brilliance continued in the incorporation of voluminous fabrics, notably moiré sheaths, which added drama and textural interest. These were draped artfully to either reveal a calculated flash of skin, offering a moment of unexpected sensuality, or to cinch the waist with pronounced, theatrical flair, ensuring grandeur was never an afterthought. Layered velvets were utilized to create structure and a regal weight, softening the intensity of the volumes while maintaining the dramatic shape.  Wide, flowing skirts provided a majestic backdrop for the meticulous detail of the upper half, allowing the wearer to move with undeniable presence, commanding attention with every sweep of fabric, a true testament to haute couture’s raison d’être, dressing women for maximum impact. The unforgettable palette anchored the collection, moving gracefully between soft femininity and imperial depth, a duality that speaks to the modern queen’s complex identity.  Macaron hues, including delicate nude, serene rose pink, calming water blue, and subtle mint, provided a sweet, airy contrast to the collection’s heavier, richer tones, a subtle nod to the Rococo lightness of historic Parisian courts, but executed with modern shimmer and transparency. This delicate side of the spectrum represented the dreamlike, romantic essence for which Saab is globally celebrated. Conversely, imperial black and molten gold stood in regal opposition, adding necessary gravity and opulence to the eveningwear segments, perfectly capturing the midnight magic of nocturnal revelry. These darker shades were often rendered in lush velvets and highly polished metallic brocades, amplifying their luxurious feel and creating a striking visual tension against the pastels. Embellishments were lavish, always elegant, showcasing the unparalleled hand, craftsmanship of the Saab atelier. Rich embroidery, often requiring hundreds of hours of painstaking work, elevated the fabrics into masterpieces.  Lush floral bouquets, rendered in crystals and micro sequins, bloomed across both brocade and sheer tulle, injecting romantic vibrancy and depth. These designs resembled fine Parisian patisserie, rococo designs translated into tactile, luminous surfaces. Glittering embellishments illuminated by hidden cascades of light allowed individual stones to stand proudly against the muted colors of the base fabric.  Perhaps the most unifying motif was the bow, abundant and artful, symbolizing feminine delicacy and playfulness. It appeared intricately beaded onto sheer chiffon, giving the illusion of floating motifs, or dramatically billowing at the back of feathered gowns, weaving a spell of captivating mystery, inviting an undeniable reverence, a final touch of perfect maximalism. The accessories were designed to complete this vision of modern royalty. The transition to nocturnal revelry was marked by shoulders cloaked in floor, skimming velvet capes, pieces that guaranteed a breathtaking entrance and exit, echoing the drama of traditional royal dressing. Exquisite bags, extending Elie Saab’s signature craftsmanship into the domain of couture accessories, were carried with poise.  The collection reached its spectacular climax with the bridal look, a vision of queenly grandeur. The bride, a queen among queens, was adorned in an ornate gown richly embroidered in moonlit floral motifs, an artwork in white and pearl. This magnificent centerpiece was crowned with an extravagant overskirt in tones of shimmering pearl, symbolizing effortless royalty and ultimate power. This collection, La Nouvelle Cour, is more than just clothing; it is a timeless expression of feminine grace, beautifully handcrafted and rich with precious embellishment. It successfully summons an enchanting realm where pleasure, power, and sophisticated playfulness rule the court, cementing Elie Saab’s status as the undisputed sovereign of red, carpet ready couture, a masterful, resonant seasonal showing, a collection destined for history books, not just the runway.

RAHMA RIAD
Lifestyle, Top Stories

Rahma Riad, The Voice Of Strength & Emotion In Modern Arab Music

Rahma Riad The Voice of Strength & Emotion In Modern Arab Music By Peter Davis In the ever-evolving world of Middle Eastern music, few artists have managed to capture the hearts of millions with the same grace, persistence, and emotional authenticity as Rahma Riad. With a voice that moves effortlessly between soulful vulnerability and commanding strength, Rahma has carved out a unique place for herself in the industry. Her latest release, Min El Akher, marks not just another addition to her discography but a powerful statement of artistic intent. Through music, presence, and resilience, Rahma Riad has become one of the most admired voices of her generation, inspiring audiences across the Arab world and beyond. Rahma Riad, born Rahma Abdulredha Mezher Al-Sibahi in 1987 in Basra, Iraq, inherited her love of music from her father, the late Iraqi singer Riad Ahmed. From an early age, she was immersed in melodies, rhythms, and the emotional storytelling that defines Arabic music. Watching her father perform and absorbing the artistic atmosphere of her home shaped her identity as an artist. It was clear even in her childhood years that Rahma was destined to follow in his footsteps, but with her own style and vision. Her first steps into the spotlight came through regional talent shows, most notably Star Academy in 2010. The competition introduced her to a broad audience, and her expressive performances quickly made her a fan favorite. She reached the finals, and while she did not take home the winning title, she left with something far more valuable: recognition, credibility, and a loyal fanbase. That exposure set the foundation for her future career, proving that her potential extended far beyond television screens. Rahma’s journey after Star Academy was not without challenges. Like many young artists, she had to navigate the complexities of the music industry, balancing commercial expectations with her own artistic instincts. Yet, she demonstrated resilience and clarity of purpose, steadily building her career through carefully chosen songs and collaborations. Her breakthrough came with Waed Menni, a ballad that resonated deeply with audiences. The track, with its heartfelt lyrics and unforgettable melody, went viral, accumulating millions of views and establishing Rahma as a true star. It remains one of her most celebrated works and a turning point in her artistic journey. Following that success, Rahma diversified her musical style. She experimented with different dialects, explored contemporary pop, and fused her sound with traditional influences. Songs like Athadakom and Al Kawkab showcased her versatility, proving that she could adapt her voice to different genres while retaining her distinctive identity. She became a household name not just in Iraq but across the Gulf, the Levant, and the wider Arab diaspora. Her appeal lies not only in her music but in her persona. Rahma presents herself as strong yet approachable, glamorous yet grounded. She is a performer who commands attention on stage but also someone who shares her struggles, joys, and reflections openly with her fans. This duality makes her relatable while maintaining her status as an icon. In a region where women in the arts often face heightened scrutiny, Rahma’s ability to stand tall with grace and authenticity has made her an inspiration to many. Her role as a judge on Iraq Idol further expanded her influence. Taking her place at the judging table, she brought not only credibility but also compassion. Viewers praised her for her sincerity and encouragement toward young talent. In doing so, Rahma stepped into a mentorship role, giving back to the very platform that once propelled her career. This gesture highlighted her belief in nurturing the next generation of artists while reinforcing her position as a cultural leader. Rahma’s latest release, Min El Akher, carries a deeper meaning than simply being another hit single. The phrase translates to “straight to the point” or “from the end,” and the song reflects a no-nonsense clarity in both its lyrics and delivery. It resonates as a declaration, a refusal to waste words, and a bold assertion of her independence. Through this track, Rahma communicates her strength and honesty, connecting with listeners who appreciate her straightforwardness. The song is not only musically captivating but also symbolic of where she stands today, fearless, self-assured, and unapologetically authentic. As with much of Rahma’s work, Min El Akher blends artistry with emotion. Her vocal delivery strikes a balance between softness and power, a duality that mirrors the themes of love, truth, and empowerment present in her music. Listeners find in her songs pieces of their own lives, whether it’s heartbreak, resilience, or celebration. This ability to turn personal emotion into a universal experience is what makes Rahma more than just a singer; she is a storyteller of modern Arab life. Looking ahead, Rahma Riad’s career shows no signs of slowing down. With a loyal fanbase that spans across the Middle East and beyond, she is poised to continue pushing creative boundaries. Her adaptability allows her to thrive in an industry that constantly shifts with new trends, while her grounding in tradition ensures her music maintains a timeless appeal. Potential future collaborations with international artists could broaden her influence further, bringing her voice to global audiences who may be less familiar with Arabic music but are drawn to her universal message of emotion and authenticity. Rahma Riad is more than an artist; she is a symbol of perseverance, strength, and authenticity. From her beginnings in Basra to her rise as one of the most celebrated female singers in the Arab world, she has proven that success is built on talent, resilience, and the courage to be true to oneself. Her music continues to resonate because it is honest, heartfelt, and deeply human. With Min El Akher adding a new dimension to her story, Rahma stands today as a voice of her generation, inspiring not only through her songs but through the example she sets. As she continues to shape the future of Arab music, Rahma Riad remains a beacon of artistry, empowerment, and emotional truth.

Alizey Mirza
Lifestyle

Alizey Mirza, The Face & Force Behind Biolite UAE

Alizey MirzaThe Face & Force Behind Biolite UAE By Michelle Clark In today’s world, where wellness, aesthetics, and lifestyle branding increasingly overlap, certain figures stand out not only for their personal elegance but also for how they shape the narrative of the brands they represent. One such figure is Alizey Mirza, known on Instagram as @a1izey, who has become a defining presence for Biolite UAE. With her association with @bioliteuae, @bybiolite, and @biolitehealthness, she embodies a modern image of transformation, innovation, and beauty, representing a generation that values both outer refinement and inner well-being. Alizey Mirza, known on Instagram as @a1izey, stands at the intersection of wellness, aesthetic innovation, and curated lifestyle branding. Her associations with @bioliteuae, @bybiolite, and @biolitehealthness reflect not only her personal identity but also her role as an ambassador, visionary, and public face for a clinic that positions itself at the cutting edge of aesthetic and regenerative health. With over 260,000 followers on social media, she communicates a blend of elegance, ambition, and health-forward values to a regional and global audience. From her Instagram posts, Alizey presents a life lived with intention, poise, and deliberate elegance. Whether unveiling new clinic treatments or sharing personal milestones, she fashions a narrative of transformation, physically, mentally, and aesthetically. Behind that narrative lies a strategic alignment; her personal brand and the Biolite group mutually amplify each other, each lending credibility and reach to the other. Biolite UAE is often portrayed in her feed as a flagship of innovation in the region. In several posts, she highlights how Biolite stands at the forefront of innovation, as the leading clinic in the region for aesthetics and regenerative health. She draws attention to awards and recognition, at one point applauding Forbes for acknowledging Biolite as a pioneer in the Middle East when it comes to wellness innovations, treatments, and techniques. In doing so, she positions the enterprise not just as a local clinic but as part of a global wellness vanguard. Her posts also reflect lifestyle touches that humanize the brand, announcing celebrations, hinting at milestones, or sharing luxury moments. In one video, she refers to herself as a “Porsche girl,” teasing a new chapter tied to luxury and automotive aesthetics. In another, she shows pride in Biolite’s status, writing “all eyes on @bioliteuae, proud to be the region’s leading clinic for aesthetics and regenerative medicine.” She underscores community and celebration in her feed, honoring events, hosting parties, and thanking clients and colleagues alike for their support. But beyond glamorous frames and aspirational images, Alizey’s appeal lies in what she embodies for many in the region, a synthesis of heritage, modern ambition, and self care. In markets like the UAE and the broader Gulf, aesthetic clinics are abundant, but what separates those that gain true prestige is often the narrative around them, their promise of safety, efficacy, forward thinking, aesthetic harmony, and alignment with cultural sensibilities. Alizey helps articulate that promise. She also appears to mobilize the emotional side of transformation. Her messaging speaks to confidence, renewal, and identity, how one looks on the outside can mirror how one feels inside. In doing so, she taps into the mindset of many clients seeking not just cosmetic change, but personal empowerment. She models that pursuit in her own feed, showing glimpses of treatments, behind the scenes moments, and personal reflections, blending the clinical with the intimate. There is a mutual strategy at play, Alizey lends her face, taste, and eyes to Biolite, while Biolite gives her gravitas, substance, and a platform to anchor her personal brand. When she highlights new treatments, facility upgrades, or awards for the clinic, those details bolster her own credibility as a tastemaker in wellness. And when she shares personal narratives or aspirational lifestyle content, that aura flows back and reinforces Biolite’s positioning as a clinic not just of technology, but of elevated experience. Yet this pathway is not without challenges. The intersection of aesthetic medicine and lifestyle branding is delicate, credibility matters, regulatory boundaries matter, trust matters. For Alizey to remain effective, her brand must sustain authenticity, transparency, and a sense of groundedness even while projecting luxury and advancement.  If followers or clients sense dissonance between image and actual outcomes, reputational cost could be steep. Moreover, aesthetic clinics operate in a competitive, high stakes environment where quality of care, safety, clinical results, and follow up matter heavily. The brand’s reputation depends not just on curated visuals but on real results and client satisfaction. Still, Alizey has advantages. Her large social following gives her direct access to potential clients. Her ability to weave narrative, of transformation, of identity, of elegance, gives emotional resonance to what might otherwise appear as technical treatments.  She seems comfortable navigating the language of both beauty and wellness, of luxury and healing. She also leverages cultural alignment, operating in a region where the pursuit of aesthetic enhancement is both aspirational and frequented, where clients often look for a combination of medical credibility and upscale presentation. If Alizey continues to evolve, she might deepen her role, perhaps launching signature treatment lines, expanding Biolite to new markets, publishing thought leadership content in wellness, or collaborating with international aesthetic and biotech brands. Her influence may also extend beyond clinic walls into wellness retreats, health technologies, or educational platforms. In essence, Alizey Mirza is more than a public face, she is a strategic brand architect of aesthetic wellness in the Middle East. She is cultivating a space where beauty, health, ambition, and identity converge. As the wellness and aesthetics sectors grow increasingly saturated, her ability to maintain authentic voice, strategic alignment, and high standards will determine whether she remains a leading name or becomes a cautionary note in branding. Alizey Mirza represents a new type of figure in the Middle East, one who merges personal branding with professional excellence in wellness and aesthetics. Through her work with Biolite, she showcases how elegance and innovation can coexist, how clinical credibility can be wrapped in lifestyle appeal, and how transformation can be both internal and external. As

Cartier’s New Bracelets and Ring
Lifestyle

Cartier’s New Bracelets and Rings, The Infinite Love Collection

Cartier’s New Bracelets and Ring, The Infinite Love Collection By Cynthia Mansour Cartier, a name that has long represented elegance, craftsmanship, and the essence of love. Since the introduction of the iconic Love Bracelet in 1969, born during a period of cultural and artistic revolution, the Maison has remained faithful to one message: the infinite bond between two people. Today, that legacy continues with the launch of The Infinite Love Collection, a series of bracelets and rings that renew Cartier’s vision of eternal connection. While the concept behind the collection remains loyal to the original Love Bracelet, Cartier reinterprets it with a modern and symbolic gesture. The Infinite Love Collection expresses unlimited love, capturing the same emotional depth that made the original design an icon, yet through a completely new form. After years of development and more than one hundred prototypes, Cartier perfected this collection with a focus on both emotional meaning and mechanical mastery. One of the most remarkable features is the invisible clasp system, allowing the bracelets to be attached to one another, a direct expression of the word “infinite.” This design symbolizes the idea that love continues endlessly, connecting one piece to another just as people connect to one another. Cartier explains that the bracelet “wraps around the body like a love connection.”  Unlike the first Love Bracelet, which opened and closed with a single screw, this new design features a smooth and flexible structure that closes invisibly. It is unisex, made from approximately two hundred components, and demonstrates a rare level of mechanical precision in fine jewelry. The result is a bracelet that is both symbolic and technically exceptional. Cartier also associates this collection with its powerful emblem, the Panther, a figure that has defined the Maison’s identity for over a century. The Panther represents strength, elegance, and independence, and reflects the free-spirited, fearless, and passionate character that Cartier celebrates. It embodies confidence, power, and seduction, while maintaining a sense of grace and sophistication.  Often described as bold yet refined, the panther mirrors the emotional depth of love itself: wild, delicate, and endlessly captivating. Through this symbol, Cartier adds another layer of meaning to the Infinite Love Collection, portraying love as both powerful and free. This collection has received diverse reactions. Many admirers praise its innovation, craftsmanship, and the modern message it conveys, a symbol of love that evolves rather than remains fixed.  Others expressed concerns about its technical complexity, such as the bracelet’s flexibility or the fact that it can be unlocked, which contrasts with the original design’s permanently closed structure. There were also questions about details such as size and gold purity. However, Cartier positioned the collection clearly: it represents “love without limits.” While the first Love Bracelet locked love in place, this new creation celebrates growth, connection, and freedom.  Still, beyond opinions, many continue to admire Cartier’s storytelling, the emotional power of opening that signature red box and discovering not just a piece of jewelry, but a story of affection and artistry. This collection also invites reflection. Will Cartier one day reshape its vision of love to reflect modern relationships, or will it remain loyal to its timeless values? And can the Infinite Love ever reach the same legendary status as the original Love Bracelet?  Regardless of the answers, Cartier’s dedication to authenticity, quality, and emotion remains unchanged. Through every creation, the Maison continues to remind us of something precious, that love still exists, and it can be captured.

Walid Elmusrati
Lifestyle

Walid Elmusrati, The Happiest Traveler Redefining Storytelling

Walid ElmusratiThe Happiest Traveler Redefining Storytelling By Sofia Lava Known to his global audience as “The Happiest Traveler”, Walid Elmusrati has built more than just a following, he has built a movement of joy, curiosity, and authenticity in the world of travel content creation. From hidden islands to bustling cities, his journey is not just about destinations, but about the stories and emotions that connect us all. “Happiness, for me, is waking up in a new place with childlike curiosity, ready to be surprised. It’s gratitude for the cultures, people, and stories I get to discover, and the energy comes from knowing every journey is a privilege. Everyday life already has its struggles, and I believe people don’t always want to see more problems. I stay real by sharing the true situations I face on the road, but joy grows when it’s shared. My storytelling is my way of passing that happiness on to others.” “My creative process starts long before I hit record, it often takes months, sometimes years, of planning. Many of the places I choose aren’t easy to access, and that challenge only makes me more determined. If there’s a story I believe needs to be told, it has to be done. My peak joy is when I finally arrive, whether it’s in Dubai, Switzerland, or Japan, and I can say to myself: I did it. That moment of achievement is what fuels the storytelling that follows.” “I started creating years ago, even before the word ‘social media’ became part of our lives. To now see a space like Creators HQ exist in Dubai makes me proud, the UAE has become the home of creators. What inspires me most is the team working day and night to make what never happened in the creator field possible.  For years, people thought we were just having fun, but now the UAE is building a real creator economy that can thrive. Being a founding member is more than a title, it’s a responsibility. My goal is to give back to this land and help more creators experience the life we’re privileged to live here.” “The Faroe Islands truly surprised me. It felt like exploring an unspoiled place, untouched, raw, and breathtaking.  Even the houses, with green grass roofs, blend into the landscape as if they’re part of nature itself. The locals made it feel like a small, close-knit world, and the fact that sheep outnumber humans there says it all. Unlike many trending destinations that lose their soul under mass tourism, the Faroe Islands reminded me what it feels like to discover a place still living in harmony with its identity.” “I’ve lived in places where I felt like just a number, faced racism, or was constantly reminded I was a foreigner. In Dubai, it’s completely different, everyone is treated with the same respect. That spirit of equality shaped how I see the world; it’s not about where you’re from, but how we connect as humans. Living in such a multicultural hub also means I’m exposed to the world every day without leaving the city. Dubai inspires me to dream bigger and carry that message of unity and openness in my storytelling. There is no place like home… Dubai.” “A story connects when people feel like they’re traveling with me. Emotions like joy, wonder, or hope don’t need translation. Authenticity is universal. While I’m constantly on the road, I remind myself that many people may only travel once or twice a year.  My responsibility is to make them live the experience with me. I share the full story, less polished, more raw, so people can trust what they see through my lens. When someone tells me they visited a place I featured and truly enjoyed it, that’s the real success of storytelling.” “The biggest lesson I learned was to love myself and value the time I spend alone.  On the road, you realize people may love you for a period of time or sometimes for a benefit, but solitude teaches you to enjoy the moment in its purest spirit. It opens the door to connect more deeply with locals and with the true heart of a place. My trips are never vacations, sometimes I spend eight hours on the road in one day just to film one place. But those challenges taught me something priceless, to appreciate solitude and self-love.” “Don’t chase trends, chase your voice. Be unique and different, don’t copy others. Travel storytelling isn’t about being better than someone else, it’s about showing the world through your eyes. This field has no manual, no boss, you are your own manager. That means risks, sacrifices, and long hours. But if you stay authentic and persistent, your story will connect. People value honesty more than perfection.” “What excites me now is exploring destinations that people haven’t seen much of before, the kind of places hidden from the usual maps. Maybe that will take me farther north or south than I’ve ever been, but I want my audience to feel they’re part of that discovery. At the same time, I’m working on something sustainable and long-term that goes beyond trips and content. I can’t reveal all the details yet, but big things are coming, and I want people to feel they’re part of this journey with me.”

Myriam Fares
Uncategorized

Myriam Fares, Queen Of The Global Stage

Myriam FaresQueen Of The Global Stage By Jane Stevens Myriam Fares, the Queen of the Stage, has never been one to simply follow the rhythm, she dictates it, a truth made abundantly clear by her phenomenal ascent into the stratosphere of global music and media. From pioneering digital documentaries to setting world records in viral dance, and, most recently, delivering a fresh, sun-soaked Khaleeji track, her journey is a compelling tapestry of ambition, authenticity, and boundary-shattering success. When we catch up with the Lebanese superstar, she speaks with the radiant ease of someone who has mastered the balance between her public persona and the personal life she fiercely protects. Her presence today is a testament to the power of a uniquely Arab artistry, one that has confidently stepped onto the world’s most massive platforms, refusing to be diluted. Fares has built a career on fusing traditional Oriental dance and music with contemporary pop aesthetics, creating a dazzling spectacle that is instantly recognizable and endlessly imitated. The world has watched her evolve from a regional sensation to an international icon, and her latest achievements mark the beginning of an even grander global chapter. The conversation naturally begins with her unprecedented move into long-form digital storytelling, Myriam Fares, The Journey, her 2021 Netflix documentary. It was a pioneering step, establishing her as the first Arab artist to headline a Netflix original documentary. “Sharing such an intimate part of my life, especially during lockdown, was a big decision,” she explains, her voice warm and reflective. “Normally, I keep my private world very separate, but the pandemic changed things, and I realised it was a chance to show the real me, not just the Queen of the Stage.” The film, which documented her pregnancy, her life at home with her family, and the creation of new music amidst the global pause, resonated deeply, not just in the Middle East, but across the world, proving that true connection transcends language and culture. It was an unfiltered look at the preparation, the practice, and the passion that goes into her art, offering an intimate glimpse “from pregnancy to album preparations,” a vulnerability that only solidified her bond with her millions of fans. The narrative of global breakthrough continued to explode with the 2022 FIFA World Cup, where Fares delivered a career-defining moment as one of the voices behind the official FIFA Fan Festival Anthem, TUKOH TAKA. Teaming up with Nicki Minaj and Maluma, Fares made history, the song becoming the first-ever World Cup anthem to feature English, Spanish, and Arabic lyrics. “It was an incredible honour to represent Arab culture and music on that global stage, during the biggest sports event in the world,” she states, her pride evident. Her contribution, rich with regional rhythms and sung in various Arabic dialects, ensured the song was not just a collaboration, but a celebration of diversity. The track became a cultural phenomenon, a high-octane banger that showcased her versatility and, crucially, her ability to make Khaleeji, Iraqi, and Oriental dance styles the focal point of a worldwide smash hit. Yet, perhaps the most staggering metric of her influence lies in the realm of social media virality, specifically with her 2018 smash hit, GOUMI. Fares didn’t just release a song, she launched a global dance movement. The viral Goumi dance challenge became one of the most successful digital challenges of its time, crossing a monumental +10.3 Billion Views across social media platforms. “When I created the dance, I just wanted to encourage girls to stand up and move, to embrace the joy of the rhythm,” she recalls. “To see it transcend borders, with people from every continent participating, was truly humbling. It showed the world that Arabic music and dance can compete with, and even lead, global trends.” The number is not just a statistic, it is a definitive marker of her power as a digital trendsetter, a figure capable of mobilizing a global audience through a single, infectious choreography. And now, the focus shifts to her latest release, LaHabibi, which is Out Now. The track marks a return to her vibrant Khaleeji roots, a dialect and rhythm she handles with masterful grace. “The song is pure springtime, it captures that feeling of renewal and deep affection,” she says, clearly enthusiastic about the new direction. Fares not only co-wrote and co-composed the song, but also took on the role of arranger, personally selecting instruments inspired by “nature and the sounds that surround me every day.” The accompanying music video is a raw, beautiful departure, Fares choosing to appear “without any filters or retouching,” a bold statement of confidence and authenticity in the digital age. LaHabibi is a melodic, heartwarming track that reminds fans of her exceptional vocal talent while solidifying her commitment to the rich musical traditions of the Gulf. Myriam Fares is not merely a musician; she is a cultural force, a tireless innovator who has seamlessly bridged the gap between East and West. Her journey, from pioneering her own Netflix documentary to commanding billions of views and delivering a trilingual World Cup anthem, is a powerful testament to her enduring title, the Queen of the Stage, a reign that is only growing stronger with every new beat.

wellness
Wellness

2025’s Vanguard of Wellness & Innovation Where Heritage Meets Modern Healing

2025’s Vanguard of Wellness & Innovation Where Heritage Meets Modern Healing By Alhanouf Mohammed Alrowaili As the boundaries between ancient traditions, natural healing, and modern wellness technologies continue to blend, 2025 emerges as a pivotal year in the global wellness landscape. No longer are age-old remedies and contemporary innovations seen as separate paths.  Today, they unite to form a powerful new narrative: healing that is rooted in cultural heritage and enhanced by scientific advancement, offering care that is personalized, holistic, and deeply effective. Leading this transformation is a diverse group of creators, healers, scientists, and entrepreneurs who are redefining wellness through heritage, innovation, and integrity.  From revitalizing centuries-old natural products to developing cutting-edge therapies, these pioneers are shaping the future of health and self-care. We call them the Wellness Vanguard, visionaries building a new paradigm of well-being grounded in tradition and technology.  This dynamic group includes experts like Abdullateef Fouzan from Kuwait, whose bamboo bedsheets promote restful and rejuvenating sleep through natural comfort. Adel Al Qasem and his sons, Saeed and Mohammed, from Jordan, harness the mineral-rich powers of Dead Sea salts for skin rejuvenation. Dr. Bader Hassoun, along with his sons Ahmed and Amir, is steward of Lebanon’s legendary 800-year-old Khan al-Saboun and its organic, time-honored soaps.  The Vanguard also features Hadeel and Abir Agab, who bridge Sudanese heritage with modern skincare performance. Javed Ahmed Bhatti offers the purest Himalayan salts, sourced from ancient Pakistani caves. Oqba Abo Zain Aldin from Syria crafts luxury soaps that honor his heritage through laurel and Aleppo soap traditions. Innovation continues with Mouna Abbassy from Morocco, who reinvents traditional Moroccan skincare through fresh, effective formulations. Lucia Kremer from France advances skin health and relaxation with the latest in red light therapy technology. At a time when consumers seek authenticity and efficacy beyond fleeting trends, the work of these trailblazers stands out. Their shared commitment to sustainability, cultural pride, and science-backed solutions is creating a new wellness ecosystem, a space where nature, heritage, and technology come together for lasting health. This is the Wellness Vanguard of 2025: a definitive circle of representatives from their cultures and countries. They are driving innovation and creativity and transforming global health through a blend of ancestral wisdom and intelligent innovation. Welcome to the future of holistic healing.

Discover a New Era of Rest with Shop Alma Home
Wellness

Discover a New Era of Rest with Shop Alma Home

Discover a New Era of Rest with Shop Alma Home By Alhanouf Mohammed Alrowaili In today’s fast-paced, technology-driven world, restful sleep has become increasingly elusive. Despite spending nearly, a third of our lives asleep, factors like stress, screen exposure, climate changes, and even poor bedding choices disrupt our natural sleep rhythms. Leading sleep experts, including Dr. Matthew Walker and Dr. Chris Winter, warn that sleep deprivation harms everything from mental clarity and emotional stability to immune health and longevity. One often overlooked factor is the fabric we sleep on. Recent studies show that viscose bamboo fabric dramatically enhances sleep quality by regulating body temperature and wicking away moisture. Bamboo fabric is three times more breathable than cotton, absorbs sweat rapidly, and promotes airflow ideal for the hot, humid nights common in the Gulf region. Additionally, bamboo’s natural antibacterial and hypoallergenic properties help prevent allergens like dust mites and bed bugs, both notorious for causing sleep disturbances. Recognizing this potential, Kuwaiti entrepreneur Abdullateef Fouzan launched Shop Alma Home in 2023, Kuwait’s first premium local bedding brand focused on comfort, sustainability, and wellness. The name “Alma,” meaning “soul” in several languages, reflects the brand’s mission to nurture both body and spirit through quality sleep products. Abdullateef explains, “We wanted more than just bedding; we wanted to give people back their peace of mind, their comfort, and ultimately, their health.” Bamboo viscose offers several benefits that make it superior to traditional cotton or synthetic fabrics. It keeps sleepers cool in warm climates, making it especially suited for the Gulf’s high temperatures. The fabric is soft and gentle, perfect for sensitive skin. Furthermore, bamboo fabric wicks away moisture, helping to reduce night sweats that frequently disrupt sleep. Alma’s bedding products are made from 100% pure bamboo viscose without synthetic blends, ensuring uncompromised quality. Each product is OEKO-TEX® certified, guaranteeing that no harmful substances are used safe for babies, allergy sufferers, and anyone seeking a cleaner sleep environment. Alma Home blends local cultural values with global quality standards. Abdullateef’s experience in brand development influenced every aspect, from product design to packaging. Sheets are tailored to fit GCC mattress sizes and crafted for durability. Packaging is eco-conscious, using minimal recyclable materials, and every purchase includes a reusable tote bag to promote sustainability. Reflecting the region’s culture of hospitality and generosity, Alma emphasizes customer care with a unique 30-day sleep trial. Abdullateef says, “If you don’t love your sheets, we’ll refund you in full. Sleep is too important to compromise.” This bold customer-centric approach is rare in the Gulf market and highlights the brand’s confidence. While Alma’s products meet international standards, the brand remains deeply rooted in Kuwaiti and Gulf cultural values hospitality, comfort, and care are central to its identity. Product development prioritizes long-lasting quality and sustainability over mass production, echoing the region’s traditional emphasis on meaningful, lasting relationships. Alma now ships widely across the GCC, with increasing demand from the UAE, Saudi Arabia, and Qatar, rapidly establishing itself as a regional favorite in premium bedding. Alma Home is expanding its product line to include bamboo pillows and comforters, maintaining the same focus on quality and sustainability. The brand plans collaborations with hotels and wellness resorts and is developing eco-friendly initiatives such as product take-back programs. Abdullateef envisions building a comprehensive sleep ecosystem centered on natural materials, clean design, and wellness science. “We’re not just helping people sleep better,” he says. “We’re helping them live better.” In a world that rarely pauses, Abdullateef Fouzan invites everyone to slow down and rediscover sleep as a clean, cool, and restorative experience. With Shopalmahome.com, he is not only redefining sleep in the Gulf but creating a legacy of wellness that touches every home. Because truly better days always begin with better nights.

Adel Al Qasem Redefining luxury Skincare with the Healing Power of the Dead Sea
Wellness

Adel Al Qasem, Redefining luxury Skincare with the Healing Power of the Dead Sea

Adel Al Qasem Redefining luxury Skincare with the Healing Power of the Dead Sea By Alhanouf Mohammed Alrowaili In the world of luxury skincare, where authenticity and innovation often clash, Rivage stands out as a rare brand seamlessly blending natural heritage with cutting-edge science. Founded by Adel AL Qasem, Rivage harnesses the therapeutic riches of the Dead Sea, one of nature’s most potent mineral sources, elevating it into a globally recognized beauty ritual. Adel AL Qasem’s vision was bold and clear: to create one of the Middle East’s first luxury skincare brands that honors the healing legacy of the Dead Sea while resonating on the global stage. Rooted in regional wellness traditions and driven by a passion for natural science, Adel saw Rivage as more than skincare it is a celebration of beauty, health, and sustainable luxury. Supporting him are his sons, Mohammad and Saeed AL Qasem, whose expertise in engineering, chemistry, and international business ensures Rivage remains at the forefront of technological innovation and sustainable practices. Together, the AL Qasem family transformed Rivage from a local idea into a next-generation beauty powerhouse. Rivage prides itself on formulations that are at least 94% natural origin, using eco-certified ingredients that meet strict international clean beauty standards. The brand avoids harsh chemicals such as parabens, sulfates, silicones, mineral oils, and synthetic fragrances. Instead, it relies on a unique synergy of Dead Sea minerals, therapeutic plant extracts, essential oils, and skin vitamins to deliver gentle yet effective results. Key botanicals like Aloe Vera, Chamomile, Green Tea, Olive Oil, and Shea Butter complement mineral-rich bases, while vitamins A, C, E, and B complex enhance skin renewal, hydration, and protection. This harmonious blend respects the skin’s biology and supports natural wellness. What truly distinguishes Rivage is its commitment to marrying ancient mineral wisdom with modern technology. Their proprietary CO: DERMAL technology optimizes the absorption of active ingredients through mineral delivery pathways and cold mixing methods that reduce carbon emissions. This preserves ingredient potency and maximizes efficacy and skin compatibility. Rivage leads in sustainable manufacturing. Their GMP-certified factory in Amman, Jordan, runs entirely on solar power, minimizing environmental impact. By 2027, the brand aims to achieve 100% sustainable packaging and use only natural-origin preservatives, underscoring its dedication to clean beauty without compromise. Quality and safety are paramount. Each product undergoes rigorous microbiological challenge testing and stability assessments to ensure shelf life and effectiveness without synthetic preservatives. Independent clinical studies conducted with European labs further validate safety and performance.  This dual approach trusted supplier testing combined with in-house clinical trials gives consumers confidence in Rivage’s ability to deliver visible results safely and reliably. Rivage’s skincare lines address a broad spectrum of concerns, including oily and acne-prone skin, dryness, sensitivity, and signs of aging. Recognizing that skin is unique, their formulations feature over 69 plant extracts and vitamins that target hydration, anti-inflammatory care, antioxidant protection, and barrier repair. A specially formulated line for sensitive skin, offering ultra-gentle minerals and soothing actives, is in development.  “Building a luxury skincare brand in the Middle East meant navigating international regulations, sourcing high-grade natural ingredients, and developing truly eco-friendly manufacturing processes. Each challenge was an opportunity to raise our standards and build global trust,” says Saeed Al Qasem, Co-owner. Rivage met these challenges by forging strategic partnerships with leading suppliers in Europe, the U.S., and Asia, and investing heavily in R&D and solar-powered GMP manufacturing. This dedication has raised regional industry standards and positioned Rivage as a trusted name worldwide, with product registrations in the EU, USA, GCC, and beyond. This global success reflects Rivage’s ability to combine local heritage with international quality and innovation. More than a skincare brand, Rivage is a movement bridging ancient mineral wisdom and modern scientific innovation. 

Khan Al-Saboun
Wellness

Khan Al-Saboun, Preserving Nature, Crafting Timeless Beauty

Khan Al-SabounPreserving Nature, Crafting Timeless Beauty By Alhanouf Mohammed Alrowaili In the rolling hills near Tripoli, Lebanon, lies Khan Al-Saboun, a unique sanctuary where nature’s wisdom and centuries-old traditions come alive. Founded by Dr. Bader Hassoun is a vibrant eco-village that blends Lebanese heritage with sustainable living. For over 800 years, the Hassoun family has handcrafted soap using only natural ingredients from the land, preserving an ancient craft rooted in respect for nature and community. Dr. Bader Hassoun elevated this tradition by integrating ancestral knowledge with modern science, creating not just soap but a sustainable ecosystem focused on education, cultural preservation, and environmental stewardship. His son, Amir Hassoun, now carries forward this mission, balancing authenticity with modern environmental challenges and global wellness trends. The Environmental Village operates on principles of organic agriculture, renewable energy, and minimal environmental impact. All ingredients, including olives, lavender, rosemary, basil, and thyme, are grown on-site without pesticides or chemicals. The soap-making process follows a traditional cold method, allowing soaps to cure naturally, preserving their purity and healing properties.  The village also supports biodiversity by cultivating crops that attract and sustain local wildlife such as bees and birds, using regenerative farming to enrich the soil. The village produces a range of pure, organic products, including laurel soap, extra virgin olive oil, and aromatic skincare items. These products reflect Lebanon’s rich biodiversity and the family’s deep connection to the land.  Every stage of production is controlled by the Hassouns, ensuring 100% organic, chemical-free formulations backed by international organic certifications. Signature ingredients like extra virgin olive oil and laurel oil, combined with native Lebanese herbs, carry centuries of traditional knowledge. Visitors to the Environmental Village can immerse themselves in a hands-on eco-experience: exploring herb gardens, participating in soap-making workshops, enjoying wellness treatments, and tasting some all-natural edible soaps. Education plays a vital role through interactive workshops and tours designed to inspire visitors toward more natural, mindful living. The village is closely integrated with local communities, supporting farmers and artisans through fair partnerships that promote economic and cultural sustainability. Preserving Lebanese heritage is central to its ethos, keeping ancient traditions alive amid modern challenges. Sustainability underpins every aspect of the village from renewable energy use and biodegradable packaging to waste reduction through composting and water recycling. The village creates a closed-loop system where agricultural waste nourishes the land, and biodiversity is actively supported. Future includes expanding solar energy, green spaces, and launching an environmental education center for youth, positioning the village as a regional model for eco-tourism and sustainable living. Despite its small village origins, Dr. Bader Hassoun’s Environmental Village enjoys global recognition. Its products are favored by prominent figures worldwide, including Saudi Crown Prince Mohammed bin Salman, Pope Francis, Donald Trump, and King Charles III. The soap range spans from affordable bars priced at $1 to luxurious editions valued at over $80,000, including the Guinness World Record-holding gold-infused soap crafted with diamonds, pearls, and over 60 natural oils. Maintaining organic purity and quality amidst seasonal harvests poses challenges, but the village remains steadfast to its founding principles. Amir Hassoun aims to expand the brand globally while deepening local impact through education, green initiatives, and innovation grounded in tradition. At its heart, the Environmental Village embodies a belief that true beauty comes from nature, patience, and respect for roots. There are no shortcuts nature itself offers the purest care. More than a brand, the village is a living legacy, reflecting Dr. Bader Hassoun’s dream and Amir’s mission to preserve timeless, natural beauty. As Amir says, “In every bar of soap, there’s a story not just of olive oil and herbs, but of a land, a family, and a dream that believes the most beautiful things grow slowly, naturally, and with love.”

Javed Ahmed Bhatti from Mountains to Masses
Wellness

Javed Ahmed Bhatti from Mountains to Masses

Javed Ahmed Bhatti from Mountains to Masses By Alhanouf Mohammed Alrowaili High in Pakistan’s ancient Salt Range, where mineral-rich veins date back over 250 million years, Javed Ahmed Bhatti is leading a quiet but powerful revolution. As the founder and CEO of Ittefaq Salt, he’s not just mining salt he’s harnessing its healing power, cultural heritage, and promise of purity for a global wellness audience. Salt may seem like a humble kitchen staple, but for Bhatti, it represents far more: a connection between the Earth’s ancient resources and today’s demand for natural well-being. Originally involved in international scrap metal trading, Bhatti later shifted focus to his family’s ancestral lands in the Kalabagh, Khushab, and Quaidabad regions home to some of the world’s purest Himalayan pink salt. Recognizing not just the product but the story behind it, he founded Ittefaq Salt, which now exports to over 90 countries. The name Ittefaq means “unity” in Urdu, symbolizing the brand’s mission: combining heritage, wellness, and sustainability under one global vision. Salt has played a vital role in healing for centuries. From Arabian medicine to Roman saline baths and Arab trade routes, salt was once considered as valuable as gold. Modern science confirms its benefits halotherapy (dry salt inhalation), derived from ancient practices, is now recognized for improving respiratory function, reducing inflammation, and enhancing skin health. Ittefaq Salt specializes in Himalayan salt, often considered the purest on Earth. Mined by hand from deep within Pakistan’s mountains, it’s unprocessed and rich in over 80 trace minerals including calcium, magnesium, and iron. Whether inhaled, soaked in, or consumed, Himalayan salt can relieve asthma, support hydration, soothe skin conditions, and promote calm through its negative ion emissions. Under Bhatti’s leadership, Ittefaq Salt has grown into a global wellness powerhouse, offering a wide range of products across six main categories: • Culinary: Pink salt, pyramid flakes, smoked and sea salts • Wellness: Bath salts, body scrubs, spa-grade treatments • Décor: Hand-carved lamps, salt tiles, nightlights Lifestyle: Salt cooking slabs, glasses, brine eggs • Animal Health: Mineral-rich livestock lick blocks • Private Labeling: Custom solutions for global retailers Bhatti prioritizes purity, traceability, and ethical sourcing. Ittefaq’s facilities are internationally certified (BRC AA+, ISO 9001, ISO 14001, Halal and more), ensuring quality from “mine to market.” As salt therapy gains popularity in spas and wellness centers, Ittefaq has become a leader in custom salt room installations. These serene spaces, built with Himalayan salt bricks and granules, replicate natural salt caves and create microclimates that help detoxify the respiratory system, calm the mind, and purify the skin. Salt-infused air is now used to reduce anxiety and treat seasonal respiratory conditions. Unlike refined table salt, which is stripped of minerals and often contains additives, Himalayan salt remains raw and unaltered. It delivers a clean taste and supports wellness naturally. “It’s not just about flavor,” says Bhatti. “It’s about choosing something your body recognizes something pure.” As global consumers seek cleaner, more authentic self-care products, Bhatti envisions Himalayan salt becoming a core element of holistic wellness. Future include expansion into Latin America and Southeast Asia, the launch of new wellness-focused product lines, and sustainability-driven innovation especially supporting local artisan communities. Salt-based therapies are especially beneficial in fall and winter, when dry indoor air can worsen respiratory issues and seasonal affective disorder (SAD). Himalayan salt lamps, warm salt baths, and halotherapy help clear mucus, improve breathing, and emit negative ions that boost mood and energy making salt an essential ally for colder months. For Bhatti and Ittefaq Salt, this is more than business. It’s a return to nature, balance, and ancient wisdom, packaged for the modern world. “Salt is life,” Bhatti says. “And when it’s pure, it brings balance not just to food, but to the soul and body.”

Sudanese Beauty Rituals
Wellness

Charm Revive Sudanese Beauty Rituals

Charm Revive Sudanese Beauty Rituals By Alhanouf Mohammed Alrowaili In the heart of Sudan, where ancient customs are woven seamlessly into everyday life, herbalism and perfumery are not just practices; they are cultural legacies. For centuries, Sudanese communities have turned to the land’s rich offerings: hibiscus, myrrh, frankincense, and countless herbs to heal, beautify, and celebrate. These ingredients are transformed into fragrant oils, scrubs, and rituals that embody Sudan’s spiritual and cultural richness. Whether in vibrant markets or home rituals, the scents of Sudan tell stories of connection, identity, and holistic well-being. Founded in 2021 by sisters Abeer and Hadeel Agab, Charm is a Sudanese brand born from deep respect for these traditions. Raised in a home filled with the aromas of incense and traditional beauty practices, the sisters were immersed in the heritage of scent passed down from mothers and grandmothers. With Abeer’s background in pharmacy and Hadeel’s in the humanities, they saw a gap: despite the cultural significance of perfumery in Sudan, formal education in the craft was lacking. Charm was created to blend ancestral wisdom with scientific precision, elevating Sudanese beauty rituals to global standards while preserving their authenticity. At the center of Sudanese perfumery is Khumra, an artisan fragrance made by smoking a blend of spices, rose petals, and aromatic woods over incense. The mixture is then steeped in oils to develop a deep, lingering scent. Traditionally prepared weeks before weddings, Khumra is more than perfume. It’s a communal ritual led by women, symbolizing femininity, connection, and continuity. Another cornerstone in Sudan is Dukhan, a smoke bath ritual rooted in Sudanese culture and history, using woods like shaff and talh. After massaging the body with karkar oil, a nourishing blend of sesame oil, animal fat, cloves, and beeswax, a woman sits wrapped in cloth as the smoke envelops her. The ritual is believed to soften the skin and promote mental clarity. While recent studies have identified some health risks, such as increased chances of asthma, allergies, and other serious illnesses, many women have chosen to stop using Dukhan or have sought safer alternatives as a protective measure. However, throughout history and even today, some Sudanese women continue to practice Dukhan in ways that minimize these risks. This includes reducing frequency of use, carefully selecting tools and materials, and relying on deep knowledge of the process to limit exposure. Sudanese bridal care is rich and layered. Preparations begin with Dukhan, followed by dukkah body scrubs, deep moisturization, and hair treatments with karkar oil. Hands, arms, and feet are adorned with detailed henna designs. In rural areas, these rituals remain community-driven; in urban settings, they blend with spa culture, adapting while remaining true to tradition. Sudanese skincare and haircare are grounded in natural remedies. Karkar oil strengthens hair and leaves it fragrantly soft. Dilka, a handmade exfoliant, comes in two varieties for smoothing and glowing skin. Aruka, a gentle, fragrance-free powder, is mixed with milk or rosewater to The Hubsa period supports new mothers through herbal massages, warming foods, and beauty treatments. These practices aid in physical recovery and emotional grounding, using elements like karkar oil and henna to connect women with their strength and heritage. In Sudanese weddings, Jirtig is a spiritual and ceremonial rite that crowns the groom with blessings from female elders. Fragrances and sacred oils are central, transforming perfume into a symbol of honor and marital unity. Sudanese perfumery dates to ancient civilizations like Kerma, where ingredients like sandalwood and frankincense were used. Charm honors this history by using natural materials like talh and shaff, while incorporating modern practices like aging perfumes in glass and avoiding harsh synthetics. Charm is part of a growing movement recognizing Sudanese perfumery across Africa and the Arab world. With its commitment to quality, storytelling, and sustainability, Charm crafts handmade, natural products that speak to both heritage and global wellness trends. In a world filled with mass-produced beauty, Charm offers something deeper: a sensory link to Sudanese identity, memory, and ancestral care. Through each drop of oil and trail of incense, the brand invites the world to experience the timeless beauty of Sudanese rituals: uncompromised, unforgettable, and alive.

Mouna Abbassy Advances Moroccan Heritage Through Science
Wellness

Mouna Abbassy, Advances Moroccan Heritage Through Science

Mouna AbbassyAdvances Moroccan Heritage Through Science By Alhanouf Mohammed Alrowaili In the heart of UAE, Izil Beauty was born not just as a brand, but as a bridge connecting centuries-old beauty traditions with modern science and lifestyles. At its core is Mouna Abbassy, a Berber woman who redefines beauty as a return to self-care rather than societal pressure. The name Izil means “pure” in Amazigh, the native language of the Berber people. It honors Mouna’s heritage, and the rituals of Moroccan women passed down through generations involving natural ingredients like rosewater, ghassoul clay, and argan oil. These ingredients are not fleeting trends but acts of care, imbued with love and intention. Mouna’s journey began far from traditional skincare. With a background in brand management at multinational companies like L’Oréal and Mondelez and formal studies in cosmetic science, she witnessed how modern beauty often felt disconnected from ancestral wisdom. This inspired her to create Izil in 2012, a brand harmonizing heritage and modernity. Her career initially centered on corporate communications and marketing, where she mastered building enduring brands. Yet beneath that polished exterior was a deeper calling to create something authentic and meaningful. Drawing on her education and leadership experiences, Mouna returned to Morocco’s villages and cooperatives, learning from women who hand-processed argan nuts and upheld sacred hammam traditions. This journey grounded Izil in authentic Moroccan beauty rituals, reinforcing the idea that beauty is an act of care, not a societal mandate. Mouna faced many obstacles from formulating products and creating packaging to establishing a unique brand voice in a market unfamiliar with Izil’s mission. To bridge ancestral knowledge with modern standards, she pursued cosmetic science studies, ensuring products were both natural and scientifically validated. Izil fills a unique niche by blending soulful beauty with scientific performance, challenging the choice women often face between heritage and efficacy or nature and results. The Moroccan hammam, a sacred space of cleansing, renewal, and communal care, became Izil’s core inspiration. The brand reimagines traditional treatments. Iconic rituals like the Blue Nila treatment, once used by Amazigh brides to brighten skin before weddings, have been refined into luxurious, globally loved products. Izil also champions lesser-known ingredients like Aker Fassi and prickly pear, all ethically sourced and traceable. It is an invitation for all women to reconnect with their inner selves. Authenticity is central to Izil’s ethos. The brand partners directly with Moroccan cooperatives, many women-led, ensuring ingredients are pure and ethically harvested. This approach preserves traditional methods and supports the dignity and livelihoods of local communities. Izil’s in-house production process gives full control over formulation and quality. Each product is clinically tested and crafted with care to honor the land, cultural legacy, and the women who use them. Cult favorites include the Blue Nila Body Ritual, which exfoliates and brightens skin, and the Green Tea Ritual Set, praised for gentle purification. These embody Izil’s philosophy of marrying cultural rituals with modern skincare science. Sustainability at Izil extends beyond environmental concerns to respect for heritage and future generations. From recyclable glass packaging to low-waste manufacturing, every choice reflects intentional care. Though still growing its community initiatives, Izil supports artisan cooperatives and women-led projects and aims to mentor emerging entrepreneurs. Starting in the UAE, Izil has expanded across the Arab world and Africa, recently launching in the United States and opening flagship stores. A recent rebrand highlights the brand’s enduring values of purity, power, and presence, expressing who Izil has always been. For Mouna, success is measured not by numbers but by the emotional connection Izil creates the glow on women’s skin, the peace in their rituals, and the sense of belonging to a deeper cultural heritage. “If we build something meaningful, honest, and rooted,” she says, “we’re on the right path.” Izil Beauty is more than a brand; it is a movement, a celebration of Moroccan heritage and ancient wisdom that believes beauty is not about perfection but connection.

Lucie Kremer
Wellness

Lucie Kremer, From Burnout to Brightness A Revolution Through Light

Lucie Kremer From Burnout to Brightness A Revolution Through Light By Alhanouf Mohammed Alrowaili In today’s fast-paced world, days often blend with nonstop emails, errands, and to-do lists, leaving little time for self-care. Despite this, our skin silently absorbs every late night, wave of stress, and unspoken emotion, becoming a visible reflection of our inner state. Creating a daily ritual is not just about beauty it’s about reclaiming a moment for yourself. A simple 10-minute red light therapy session offers more than skincare; it acts as a quiet meditation that lifts mood, calms the mind, and restores natural radiance from within. This personal care revolution began for Lucie Kremer, a French entrepreneur living in the UAE, as she approached her 30th birthday. She noticed subtle skin changes tiny lines, uneven tone, and redness signs not to fear but to embrace, as skin, like life, continuously evolves. During a visit to the U.S., Lucie discovered LED light therapy, a gentle yet powerful treatment that delivered visible results backed by solid science. Finding the concept almost unknown in the Arabic Peninsula, Asia, and Africa, she returned to the Gulf determined not only to introduce red light therapy but to reimagine it with elegance, safety, and everyday usability. This vision became Lumnae. Red Light Therapy (RLT) uses specific wavelengths of red and near-infrared light to stimulate the skin’s natural repair mechanisms. Unlike UV light, which can harm skin cells, these wavelengths safely penetrate the dermis, energizing mitochondria the cell’s powerhouses. This process increases ATP production, improves circulation, reduces inflammation, and boosts collagen and elastin production. Clinical studies confirm that RLT can reduce fine lines, fade pigmentation, heal acne, and calm redness over time. Just 10 minutes per session, a few times a week, can produce results comparable to professional treatments. Lumnae was carefully crafted to meet the unique needs of Arabic skin, which is often prone to hyperpigmentation, sun damage, and hormonal acne due to the hot climate. The mask combines four therapeutic wavelengths, each chosen for its specific benefits: • Blue (415 nm): Fights acne-causing bacteria • Yellow (590 nm): Improves circulation and reduces redness • Red (660 nm): Stimulates collagen and elastin production • Near-Infrared (850 nm): Reduces inflammation and promotes cellular repair The mask incorporates pulsed light technology at 10Hz, creating micro-pauses during treatment that enhance effectiveness while preventing heat buildup. Made from medical-grade, food-safe silicone, it provides maximum comfort and meets global safety standards, including FDA clearance and CE certification. Each session lasts only 10 minutes—long enough to activate the skin’s healing response without overwhelming it. Lumnae’s mask offers six curated modes to address evolving skin concerns: 1. Repairing – Soothes irritation and restores balance 2. Rejuvenation – Brightens skin and boosts elasticity 3. Anti-Aging – Firms skin by stimulating deeper collagen production 4. Morning Glow – Energizes and refreshes the skin for the day 5. Anti-Acne – Clears blemishes and calms inflammation 6. Night Ritual – Supports overnight skin recovery with a calming effect Ergonomically designed, the mask treats the face, neck, and chest areas that age together and require equal care, and can also be used on hands, shoulders, or scalp. Grounded in dermatological research, Lumnae leverages red (630–670 nm) and near-infrared (810–900 nm) light to enhance collagen synthesis, microcirculation, and cellular repair. The pulsed light at 10Hz improves outcomes while keeping skin safe and cool. Most users notice brighter skin and improved texture within 4–6 weeks, with more significant wrinkle reduction and tone correction around 8–12 weeks. Consistent use is key, making Lumnae a sustainable at-home ritual delivering lasting, cumulative results. For Lucie, Lumnae reflects her personal journey. With expertise in international business and digital innovation across 22 countries, she merged her global experience with her skincare awakening. After four years in the UAE, she transformed her passion into a brand balancing clinical rigor with human warmth. Lucie’s vision is bold: to make Lumnae the leading beauty-tech brand in the GCC, built on trust, innovation, and inclusion. 

Oqba Abo Zain Aldin Elevates Heritage into Modern Luxury
Wellness

Oqba Abo Zain Aldin, Elevates Heritage into Modern Luxury

Oqba Abo Zain Aldin Elevates Heritage into Modern Luxury By Alhanouf Mohammed Alrowaili In a beauty landscape dominated by fleeting trends, Laurus Aroma stands out as a brand deeply rooted in history, merging ancient tradition with modern luxury. Founded by Syrian entrepreneur Oqba Abo Zain Aldin, Laurus Aroma reimagines the centuries-old craft of Aleppo soap-making for today’s global consumers. Born in 1995 in Syria, Oqba’s background in Mechanical Engineering and experience working with the United Nations shaped his global outlook and deepened his desire to build a brand that honors his cultural heritage. Surrounded by the traditions of Aleppo soap one of the oldest soaps known over 4000 years, made from laurel and olive oils Oqba sought not merely to replicate this legacy but to elevate it, transforming it into a luxurious sensory experience that balances authenticity with sophistication. Aleppo soap’s core ingredients, laurel and olive oils, are symbols of purity and wellness embedded in Syrian culture. Laurus Aroma preserves these ancient artisanal methods while refining the formula with the addition of coconut oil, which enhances softness and lather without compromising the soap’s original qualities.  Each soap is handcrafted by Aleppine artisans who have inherited the craft through generations, ensuring that each bar carries the soul of Syria. Oqba and his team also implement modern quality controls, blending tradition with innovation to meet today’s skincare standards.  The name Laurus Aroma reflects the brand’s essence: “Laurus” honors the laurel tree, source of the vital oil, while “Aroma” highlights the importance of fragrance as a sensory and emotional experience. The brand’s offerings extend beyond skincare to become a cultural ritual steeped in Arabic World aromatic traditions, featuring scents like Damascus jasmine, oriental musk, oud, and lavender each chosen for its therapeutic and nostalgic qualities. Laurus Aroma is committed to more than beauty; it is dedicated to wellbeing and emotional connection. Aromatherapy is central, turning daily routines into rituals of calm, wellness, and self-reflection. Launching Laurus Aroma during the instability in Aleppo presented enormous challenges from ingredient sourcing to production disruptions. These obstacles fostered resilience and shaped the brand’s character, turning Laurus Aroma into a symbol of cultural perseverance and preservation. The brand is not just a commercial venture but a testament to overcoming hardship while safeguarding a vanishing craft. Laurus Aroma prioritizes sustainability, using biodegradable, plant-based ingredients and recyclable, handcrafted packaging. This eco-conscious approach aligns with the brand’s commitment to purity and luxury, offering a rare blend of environmental responsibility and refined skincare. Inspired by Syrian values of simplicity, quality, and authenticity Oqba aims to create a brand that bridges cultures while staying true to its origins. Laurus Aroma reflects syrian arabic hospitality and care, emphasizing meaningful relationships and long-term quality over mass-market trends. Customer feedback reveals deep emotional ties to the brand, with many recounting how Laurus Aroma’s fragrances evoke cherished memories of Syria, while others appreciate the brand’s role in enhancing their daily self-care. Laurus Aroma is preparing to broaden its product range to include natural hair oils, subscription boxes, and curated gift sets, all developed with the same dedication to authenticity and refinement. Having established strong presences in the GCC and USA, the brand plans to expand further into Europe, the UK, and Asia regions showing growing demand for heritage-based, sustainable luxury. The long-term goal is to evolve Laurus Aroma into a global natural care house encompassing soap, body care, hair care, and wellness, all while honoring the brand’s roots. For Oqba Abo Zain Aldin, Laurus Aroma transcends business it is a living legacy that redefines luxury by valuing purity, craftsmanship, and cultural depth. The brand’s mission is to reshape perceptions of beauty and tradition, proving that honoring the past can illuminate a visionary path forward and hopes to leave an enduring mark one that celebrates heritage, inspires resilience, and offers authentic, sustainable luxury to the world.

Sara AlHumaidan
business

Sara AlHumaidan, Crafting Connection Through Gifts, Guidance & Authentic Leadership

Sara Alhumaidan Crafting Connection Through Gifts, Guidance & Authentic Leadership By Paul Smith In a world overflowing with mass-produced gestures and impersonal outreach, Sara AlHumaidan emerges as a breath of authenticity, a force who believes in the transformative power of a thoughtful gift, a well-guided entrepreneur, and a community-oriented leader. From her early academic achievements to leading a pioneering gifting enterprise, her journey embodies the delicate fusion of business acumen and human connection, one that resonates deeply across both boardrooms and social platforms. Sara’s story begins in the halls of Prince Mohammad bin Fahd University, where she studied Human Resource Management and earned Dean’s List recognition for her academic excellence. Her learning didn’t stop there, she pursued further executive training through Harvard Business School Online, gaining modern insights in business strategy, disruptive innovation, and strategic execution. This blend of local foundation and global perspective would later become the bedrock of her entrepreneurial approach. In 2017, at a moment inspired by her own experience seeking an elegant, dependable gift-delivery service during her time abroad, Sara founded Raseel Gifting Solutions. Raseel swiftly distinguished itself not merely as a gift supplier, but as a curator of emotional resonance, where each token is meticulously tailored to reflect cultural nuance, aesthetic finesse, and genuine intention. In doing so, Sara set a new standard in corporate gifting, personal, purposeful, and deeply human. Under her guidance, Raseel has grown to embody the essence of Saudi Arabia’s Vision 2030, local innovation, customer-centricity, and entrepreneurial empowerment. Through her leadership, the brand became synonymous with building loyalty and boosting team morale, elements vital in a rapidly evolving business landscape. But Sara’s influence doesn’t stop at her own company. As an accredited SME consultant with Monsha’at, Saudi Arabia’s SME General Authority, she channels her experience into guiding emerging businesses through strategic planning and market readiness. This dual role, as an entrepreneur and advisor, exemplifies her commitment to nurturing a thriving ecosystem, reinforcing a future where business growth and community impact coexist. Her impact has been recognized with several prestigious honors, including the Prince Mohamed Bin Fahd Leadership Award and the Princess Nourah Prize for Women’s Excellence, both celebrating her exemplary leadership and advocacy for women’s economic empowerment. What truly sets Sara apart, however, is her voice, clear, insightful, and resonant across digital platforms. On LinkedIn, with tens of thousands of followers, she shares candid reflections on entrepreneurship, leadership, and growth. Posts like “Mistakes at the beginning…” offer grounded wisdom, reminding us that perfectionism, premature scaling, and resistance to delegation can hinder real progress, and that embracing learning, resilience, and trust in one’s team lays a stronger foundation. Her influence on this platform is quantifiable, ranked among the top 1 percent of LinkedIn influencers in Saudi Arabia, with an authority score exceeding 8,000, she harnesses storytelling and practical insight to elevate others in the business world. On Instagram, Sara presents a more intimate, candid side, blending entrepreneurial reflections with glimpses into her daily life and values. Her posts move seamlessly between productivity lessons and personal moments, allowing her audience to connect not just with her ideas but with her humanity. Her multi-platform strategy extends to X, formerly known as Twitter, where she distills leadership and growth principles into shareable, impactful insights, further amplifying her reach across diverse audiences. Beyond content creation, Sara also offers a Business Boost newsletter, reaching over 51,000 subscribers with bi-weekly doses of inspiration, strategy, and leadership essentials. Each issue fuses real-world stories with actionable frameworks, helping readers move from ideas into execution. In every arena, whether boardroom, social feed, or inbox, Sara’s core themes shine through, continuous learning, practical application, authenticity, and growth rooted in value creation. She isn’t just building a brand, she’s building capacities. Not just for profit, but for people. Her commitment to community is tangible, from leading volunteer initiatives to mentoring emerging leaders, she enacts a vision where success is shared, not hoarded. Looking ahead, Sara’s trajectory reflects intentional expansion, evolving Raseel’s footprint, deepening her consulting influence, and continuing to serve as a role model for a new generation of committed, values-driven leaders. Sara AlHumaidan stands at the crossroads of culture, commerce, and community, a leader whose gifts extend far beyond the elegantly packaged tokens sent through her company. Whether advising budding entrepreneurs, shaping corporate culture through thoughtful gestures, or distilling growth wisdom into accessible content, she embodies a uniquely human brand of leadership, strategic yet soulful, achievement-oriented yet deeply caring. Her journey invites us to reconsider our definitions of success, not merely as upward mobility or public acclaim, but as the capacity to elevate others, to turn ideas into resources, and to build legacies grounded in connection. In Sara AlHumaidan, we don’t just see a CEO, we see a catalyst, one who gifts not only beautiful things, but the possibility of better, more thoughtful, more empathetic business for us all.

Mohamed Salah
Lifestyle

Mohamed Salah, Egypt’s Pride and Global Cultural Icon

Mohamed Salah Egypt’s Pride and Global Cultural Icon By Jane Stevns In the heart of Egypt, where the Nile winds through ancient lands and the pyramids whisper stories of a bygone civilization, a new legend has emerged, one not chiseled in stone or enshrined in temple walls, but celebrated on football pitches and revered in homes across continents. Mohamed Salah, born in Nagrig, a small village in the Gharbia Governorate of Egypt, has become more than just a footballer. He is a symbol of aspiration, pride, and cultural identity for millions, not just in Egypt but throughout the Arab world and beyond. Salah’s journey from the dusty fields of his village to the glistening stadiums of Europe is a tale woven with resilience, faith, and a deep connection to his roots. As a child, Salah’s love for football was evident. He would travel hours by bus each day just to attend training sessions, balancing his dream with the harsh realities of limited resources and time. These early sacrifices forged a sense of discipline and purpose that would later define his character both on and off the field. While his early career in Egypt with El Mokawloon showcased his promise, it was his move to Europe that set the stage for his transformation into a global star. Stints with FC Basel, Chelsea, Fiorentina, and Roma revealed his talent, but it was his transfer to Liverpool in 2017 that marked the beginning of his legend. At Anfield, Salah flourished into one of the most lethal forwards in modern football. His blistering pace, deft touch, and clinical finishing captivated fans and dismantled defenses. Yet beyond the goals and accolades, Salah brought something more profound to the Premier League, an unapologetic expression of his cultural identity. With every goal, Salah drops to his knees in sujood, a Muslim act of prostration, quietly but powerfully displaying his faith to millions. In a time when global narratives around Islam have often been marred by misunderstanding or bias, Salah’s presence has subtly reshaped perceptions. His faith is not a spectacle, but a steady undercurrent to his public life, and his visibility has encouraged a reevaluation of how Muslim athletes are represented and understood in global sport. In Liverpool, chants like “If he scores another few, then I’ll be Muslim too” echo through the stands, not in mockery, but in genuine celebration. Salah’s cultural impact extends well beyond the pitch. In Egypt, he has become a unifying figure in a country often divided along political and social lines. For many Egyptians, Salah is not just a football player, he is a national treasure. His image is ubiquitous, painted on walls, plastered on billboards, and worn on T-shirts from Alexandria to Aswan. He has redefined what success looks like for young Egyptians, presenting an alternative path grounded in dedication, humility, and global ambition. But Salah’s influence is also deeply humanitarian. Despite his fame, he has remained closely tied to his hometown of Nagrig. His philanthropic efforts have transformed the village, he has funded schools, a hospital, and other critical infrastructure projects. At a time when celebrity can often result in detachment from one’s origins, Salah’s investment in his community speaks volumes about his values. His actions demonstrate a model of success that includes giving back, that elevates not only the individual but the collective. In the Arab world, Salah represents something even more nuanced. He is a modern embodiment of Arab excellence, succeeding not by shedding his heritage but by embracing it. His humility, often seen in his soft-spoken interviews and team-first mentality, aligns with cultural ideals of modesty and honor. At the same time, his global achievements challenge the often monolithic representations of Arab men in Western media. Through Salah, a new narrative is told, one where tradition and modernity coexist, where faith and fame do not conflict, and where cultural pride is not a barrier to international success but a foundation for it. Salah’s rise has also sparked a cultural phenomenon in how football is consumed and experienced in the Arab world. His matches are followed religiously, with entire communities gathering to watch him play. Children imitate his moves in alleyways and schoolyards, mimicking his dribbles and goal celebrations with unbridled joy. Football, long a beloved sport in the region, has taken on a new layer of meaning through Salah. He has given fans not just someone to cheer for, but someone to believe in, someone who reflects their values, their struggles, and their aspirations. The cultural resonance of Mohamed Salah cannot be confined to his performance statistics or trophy haul, impressive as they may be. He exists in a broader narrative, one where a young boy from rural Egypt has come to embody the hopes of a region. His story has parallels with myth and folklore, the humble beginnings, the trials abroad, the triumphant return. Yet, Salah’s magic lies in his reality. He is not a myth. He is tangible, real, and relatable. This authenticity endears him to fans across cultures and generations. His presence has also influenced wider conversations about representation in sport. Salah has become a beacon for diversity in the footballing world, proving that greatness does not require assimilation into a singular cultural mold. He has maintained his Egyptian and Islamic identity not just privately but publicly, offering an alternative image of success to young players from underrepresented backgrounds. In him, they see a model that says you can reach the pinnacle of global sport without sacrificing who you are. As Salah continues to play at the highest level, his legacy is already being written, not just in the annals of football, but in the hearts and minds of those he inspires. Whether he is dazzling defenders with his footwork, leading Egypt in international competitions, or quietly funding a new school in his hometown, Salah’s influence transcends sport. He is a cultural ambassador, a humanitarian, and a modern icon whose story will be told for generations to come. In an age where

Why Chocolate Suede Bags Are the New Black
Lifestyle

Why Chocolate Suede Bags Are the New Black

The Warmth of Autumn Why Chocolate Suede Bags Are the New Black By Afef Yousfi There’s a certain ritual that comes with the start of autumn. The air cools down, coffee shops bring back spiced lattes, and wardrobes slowly shift from breezy summer staples to warmer, textured layers. And then there’s the handbag swap, that small but powerful move that can change the entire mood of an outfit. For years, the classic black handbag has been the default, a safety net for style lovers everywhere. It’s timeless, reliable, and practically goes with everything. But fashion is rarely about staying safe. This season, something richer, warmer, and unexpectedly versatile is quietly taking over. Say hello to the chocolate brown suede bag, the understated accessory that’s quickly dethroning black as the go-to choice for autumn 2025. Brown isn’t exactly new to the fashion scene. It has long been a favorite in leather boots, wool coats, and tailored trousers. But handbags are where things are shifting. Designers across Europe and the Middle East have been leaning heavily into earthy tones, especially the deep, velvety richness of chocolate brown. The material of choice is suede, a fabric with a soft, tactile quality that automatically adds depth to a look.  Pair that with a shade as indulgent as chocolate, and you get an accessory that feels luxurious without shouting for attention. It is the epitome of quiet luxury, a phrase we’ve been hearing a lot in recent seasons. Where flashy logos once dominated, now the most coveted pieces are the ones that whisper sophistication through craftsmanship, material, and color. During Copenhagen Fashion Week, influencers and editors were spotted carrying oversized chocolate suede totes that grounded even the most playful street style looks. On Instagram, fashion insiders are swapping their glossy black bags for supple brown shoulder bags and crossbodies, showing how seamlessly this shade works with the rest of the autumn palette. Black has always been fashion’s anchor. It’s chic, practical, and universal. But its dominance has also made it predictable. Chocolate brown offers something that feels both nostalgic and new. It carries an emotional pull that black doesn’t always deliver. Brown is warm, grounding, and connected to nature. In a time when fashion is leaning toward sustainability and authenticity, these earthy tones feel like an extension of that shift. A chocolate suede bag doesn’t scream for attention; it invites it. There’s also a psychological side to this color choice. Studies on color theory show that brown conveys reliability and comfort. It’s the color of strong coffee, aged wood, and cozy leather chairs. Carrying a brown suede bag this autumn feels like wearing an extension of the season itself. It matches the falling leaves, the cinnamon-spiced drinks, and the burnt-orange sunsets. It’s not just a bag, it’s an experience. Styling chocolate brown suede is another reason it has gained popularity. The beauty of this shade is its versatility. Just like black, it pairs effortlessly with nearly any color, but it adds more character. With neutrals, it blends into tonal dressing. Picture a camel coat, cream turtleneck, and tailored trousers, instantly elevated by a chocolate suede crossbody. With bold jewel tones like emerald green, deep burgundy, or navy, brown creates harmony rather than harsh contrast, softening the outfit.  Even in everyday casual wear, the effect is powerful. A chunky knit with vintage jeans and ankle boots looks instantly more intentional with a suede bag thrown over the shoulder. And when it comes to evening style, replacing the predictable black clutch with a sleek chocolate suede mini bag accented with gold feels modern and daring. The texture itself adds depth because suede absorbs light rather than reflecting it, making outfits look more layered and sophisticated in a season already dominated by knits, wool, and leather. Designers are also driving the shift. Luxury houses such as Valentino, Saint Laurent, and Bottega Veneta have embraced chocolate suede, releasing handbags that balance timeless shapes with this seasonal twist. At the same time, more affordable brands like Mango, COS, and Zara are offering approachable versions, allowing everyone to explore the look. Many smaller independent designers are also stepping in with sustainable, artisanal takes. Responsibly sourced leather, plant-based dyes, and careful craftsmanship are bringing even more meaning to these bags, further aligning the trend with the ethos of quiet luxury. Social media has only fueled the momentum. Fashion influencers are styling chocolate suede bags with oversized blazers, slip dresses layered with knits, and even casual athleisure outfits. It’s the type of accessory that looks just as good in a carefully styled flat lay as it does in an airport travel look. What makes this trend especially refreshing is how authentic it feels. It’s not being aggressively pushed by fast fashion or backed by enormous ad campaigns.  Instead, it’s bubbling up naturally through organic adoption, with fashion lovers showing genuine appreciation for its understated appeal. The hashtag #ChocolateSuede continues to gain traction, proving its popularity across different style cultures, from New York to Copenhagen to Dubai. Of course, this doesn’t mean black handbags are disappearing. Black will always have a place in fashion, remaining the ultimate fallback when you don’t want to think too hard about accessories. But the rise of chocolate suede shows us that even the most enduring staples can be challenged. Black is bold, sleek, and sometimes intimidating, while brown feels approachable, soft, and quietly chic. Depending on your outfit and your mood, there is now space for both. If you’ve never owned a brown handbag, this season is the perfect time to experiment. Choosing chocolate suede can refresh your wardrobe without forcing a complete style overhaul. Instead of reaching automatically for black, try adding brown and see how it changes the balance of your outfit. You’ll notice how it warms neutral ensembles, softens bold ones, and even makes jeans and sweaters feel more put-together.  A well-made suede bag is also an investment piece. With proper care and the right suede protection, it will last for years, developing its

Valentino’s Ready-to-Wear
Lifestyle

A Symphony of Valentino’s Ready-to-Wear

A Symphony of  Valentino’s Ready-to-Wear By Paul Smith Stepping into the world of Valentino’s Ready-to-Wear Dresses is akin to entering a realm where craftsmanship meets expressive storytelling. The Valentino women’s dress collection, featured on the brand’s official site, stands as a testament to elegance, diversity, and thoughtful design. From romantic chiffon silhouettes to tailored midi creations, this range effortlessly captures both timeless finesse and modern temperament. A Curated Universe of Style Browsing the Valentino Ready-to-Wear Dresses online, one is immediately struck by the range. The menu invites you to explore Short, Midi, and Long dresses, filtered further by line, patterns, textures, and solid designs. The portal’s clean layout emphasizes the beauty and versatility of each piece, whether you’re after structured minimalism or romantic detail. Valentino’s ready-to-wear ethos roots itself in the femininity and grace established by founder Valentino Garavani. His designs were clean and modern, yet unabashedly feminine, with bows, flowers, ruffles, lace, and embroideries, always in the finest fabrics, always molto elegante. This tradition lives on today, particularly in the dress collection. Romantic Drama Meets Modern Minimalism Take, for instance, the stunning Chiffon Long Dress, a pure silk creation that drapes elegantly, with a ruffled skirt, a faille belt tied in a bow, and a drop neckline that feels both classic and ethereal. Its delicate georgette stretch lining adds comfort to beauty. Available in Italy-sized 40, it exudes a poetic romance that feels timeless. On the other end of the spectrum are textured, optical black and white statements, dresses with bold graphic geometries, and caps like tweed jackets, demonstrating Valentino’s modern edge in design. These monochromatic offerings are striking in their simplicity, yet unmistakably bold in presence. Patterns That Sing With Whimsy Valentino also excels at infusing playful prints that elevate the collection from beautiful to enchanting. Animal-inspired designs such as Le Chat de la Maison and Petit Charles appear alongside an Animalier print, blending whimsy with haute-luxe appeal.  These prints infuse vibrancy without overwhelming, ideal for those who desire statement dressing with personality. Echoes of Couture, Tailored for Real Life What stands out most about this ready-to-wear collection is how it echoes Valentino’s house couture DNA while feeling wearable. Recent runway presentations celebrated this harmony, blending Valentino’s heritage of femininity with contemporary maximalist visions. Soft feathers, romantic florals, and archival inspiration were grounded in wearable structure. In Couture shows, the house leaned into grandeur, voluminous skirts, immense bows, and layers that felt both over the top and intentional. Yet moments of restraint balanced the opulence, creating visual complexity without overwhelming the viewer. That same tension, the blend of drama and discipline, animates Valentino’s Ready-to-Wear Dresses collection beautifully. The Essence of Valentino Through Time Valentino remains synonymous with red-carpet elegance, as highlighted by icons across decades wearing unforgettable Valentino gowns. This lineage of iconic femininity filters into ready-to-wear through attention to craftsmanship, refined shapes, and signature details, brought into everyday life. Over time, the brand has modernized couture silhouettes by removing stiffness, incorporating more light and volume for fluidity. Silhouettes vary from tunics and shorts to capes and pencil skirts, often with pleats, ruffles, and feathers. That evolution is reflected in the dress collection; the range feels fluid, wearable, and richly detailed. A Living Collection, Perfectly Accessible What’s particularly compelling is how accessible Valentino’s romance appears online. Complementary shipping and returns suggest confidence in the garments and an invitation for women to experience luxury with ease. It feels like a boutique, expert, welcoming, and utterly curated. Final Thoughts Valentino’s Ready-to-Wear Dress collection is more than just a series of beautiful garments; it is a carefully orchestrated expression of femininity, vitality, and heritage. The beautifully crafted chiffon pieces, playful prints, and monochrome statement-making fashions blend couture elegance with modern sensibility. The collection continues to push boundaries, balancing archival nostalgia with fresh expression, maximal drama with wearable grace. Whether romantic, bold, whimsical, or refined, each dress tells a story that feels deeply rooted in tradition but fully alive and contemporary. For anyone seeking to explore a collection that embraces elegance without compromise, Valentino offers both timeless craftsmanship and expressive edge, making the Ready-to-Wear Dresses collection a destination for style, substance, and dreams.

Mahira Abdelaziz
Lifestyle

Mahira Abdelaziz Grace, Grit, and Growth, The Journey of Dubai’s Multifaceted Actress and

Mahira Abdelaziz Grace, Grit, and Growth, The Journey of Dubai’s Multifaceted Actress and Entrepreneur By Peter Davis Mahira Abdelaziz is an actress and public figure based in Dubai, recognized for her transition from architecture and media journalism into on-screen performance and social influence. Born in the UAE to an Emirati father and an Egyptian mother, she carries in her story layers of cultural fusion and professional reinvention. Represented by Hancock Agency London and Agence AML, her presence extends from media screens to TikTok and Instagram, and even to entrepreneurs’ shelves through her lifestyle ventures. Her early career began in architecture, where she earned a goldmedal thesis at a Canadian institute, before pivoting into journalism. She became a business correspondent with CNBC Arabiya and later hosted her own real estate program. Her breakthrough came when she anchored the Morning Show on Al Arabiya TV, followed by her own talk show on MBC, where she built a strong media identity through highprofile interviews and oncamera presence. Her shift into acting blended with her existing public persona, leading to a seamless move from presenting facts to portraying characters. When casting directors called, she leapt into dramatic roles, landing on the cast of Netflix’s The Platform and The Promise, before entering the realityTV arena with Netflix’s Dubai Bling Season 3 as one of the new standout figures. Her arrival in the Dubai Bling ensemble introduced her not as a socioeconomic archetype, but as a woman of intellect, poise, and media savvy. The show highlighted her personal grace amid the city’s opulence while casting new light on her multifaceted identity, blending professional accomplishment and family life. Mahira’s content across social media reveals a personality that is both radiant and relatable. On Instagram, where she counts millions of followers, she shares curated moments from her acting roles, media appearances, and glimpses into daily life, occasionally featuring her daughter. Her TikTok, under the handle MahiraAbdelAziz, reaches millions with short-form creativity and authenticity. She avoids overexposure, choosing instead to project a presence that feels curated yet sincere, elegant yet approachable. Despite her popularity, Mahira has also been vocal about the scrutiny that comes with public motherhood. A viral incident involved her allowing her eight-year-old daughter to undergo laser hair removal, a decision she says stemmed from empathy, having herself experienced teasing as a “hairy child.” The backlash sparked debate across social platforms, to which she responded with composed honesty: acknowledging the complex emotions involved and insisting that the decision was made in consultation with medical advice and her daughter’s wishes. She moves comfortably across worlds, media, reality TV, lifestyle, motherhood, through a foundation of education, professionalism, and cultural awareness. She reflects on her origins in architecture and journalism as formative: both disciplines taught her structure, structuring a building and structuring a story. Her media experience sharpened her ability to ask probing questions, remain composed under pressure, and craft narratives, not just report them. Her role on Dubai Bling placed her in a world of glamour, but her approach was thoughtful rather than performative. She didn’t seek drama; she sought to represent a woman who balanced career ambition with cultural tradition and family life. Her voice, soft but authoritative, resonates against the louder arcs of reality TV, reminding audiences that depth and poise carry power. Beyond television, Mahira’s personal brand extends to ecommerce through Boutiqaat, where she launched a body spray, inspired by ideas of relaxation and goldenhour femininity, reflecting her aesthetic of understated luxury. It signals her ambition to derive tangible businesses from her creative identity, blending lifestyle, wellness, and entrepreneurship. Throughout, her multilingual fluency (Arabic, English) and crosscultural roots are assets, allowing her to move between regional Arab content and international platforms effortlessly. She has interviewed royals and business leaders, hosted events, and leveraged her public platform with credibility. Yet she chooses her roles, whether on screen or business ventures with care, aligning them with her values rather than chasing opportunities for the spotlight alone. Her rising influence is built on nuance and balance, between spectacle and substance, between personal risk and visible composure. She challenges the assumption that popular media must always sacrifice dignity for attention. At the same time, she understands that visibility brings responsibility; she tends to it with composure and self-reflective grace. Looking ahead, Mahira continues to explore projects across genres, drama, documentary, lifestyle engagement, while deepening her entrepreneurial pursuits. She carries forward the ambition of a mother, a creator, and an innovator who knows the power of story, selfcare, and style. She frames her public identity not as a persona, but as an evolving practice in authenticity. As Mahira Abdelaziz journey unfolds, she offers something rare in the digital age: the ability to blend legacy and innovation, heritage and global reach, storytelling and entrepreneurship. Whether filming a scene, launching a product, or simply holding her space in public life, she moves with intention. Her story is not just about stardom, it’s about lasting impact through thoughtful presence and purpose-driven vision.

Dr. Kholoud
Lifestyle

Dr. Kholoud, Bridging Beauty, Wellness, and Empowerment with Grace & Purpose

Dr. Kholoud Bridging Beauty, Wellness, and Empowerment with Grace & Purpose By Michelle Clark In the digital age, where every scroll can spark inspiration, or self-doubt, Dr. Kholoud has carved out a space of authenticity, elegance, and empowerment. A doctor by training, a successful entrepreneur by vision, and a genuine human being by choice, she stands as a modern emblem for Arab women striving to blend tradition with bold ambition. Her Instagram feed, crammed with genuine smiles, behind-the-scenes moments, and heartfelt reflections, captures more than beauty, it illuminates a life lived with intention, vulnerability, and hope. Her story begins with a spark, a deep passion for beauty, wellness, and entrepreneurship. What started as a personal platform quickly evolved into something much larger, a mission to empower women through confidence and self-expression. “I wanted to create brands that deliver real value, not just trends, and contribute positively to people’s lives,” she says. Each of her ventures reflects a piece of her personal journey and values, not empty aesthetics but meaningful statements of identity and purpose. Balancing the overlapping roles of doctor, entrepreneur, mother, and influencer isn’t easy. Still, Dr. Kholoud navigates her life with a rare combination of discipline and passion. She organizes her priorities clearly and remains steadfastly true to her vision. Perhaps most importantly, she’s honest, she shares her successes alongside her struggles, building a deeply personal connection with her audience. Amid the carefully curated posts, there are unguarded glimpses, late nights, moments of doubt, quiet victories, that feel real and relatable. Beyond the polished visuals, there’s a philosophy at play, “True beauty comes from confidence and self-acceptance,” she reminds us. In an era where beauty standards are often homogenized, and particularly in settings where Arab women feel pressured to conform, she champions a different approach. “Arab women should not feel pressured to fit into a single global standard,” she insists. Instead, she encourages celebrating natural features, cultural identity, and individuality. This gentle yet powerful message invites women to redefine beauty on their own terms, reclaiming narratives long shaped by external ideals. Her dual identity as both doctor and entrepreneur is no accident, it’s intentional. She believes in the power of example and wants to show young Arab women they don’t have to choose one path. Through her own journey, she demonstrates that it’s possible, and beautiful, to pursue multiple passions. Her message is clear, with determination, resilience, and faith, every dream is possible. She wants to be proof that limitations exist only if you accept them, and she hasn’t. One of her ventures, Karma Beauty, stands as a testament to her values. What sets it apart is its focus on authenticity, innovation, and quality. She listens deeply to her customers’ needs and designs luxurious yet practical products. In a competitive market, she understands that trust isn’t given, it’s earned, through consistency and real results. Her mission isn’t to sell beauty but to empower women, to give them tools to feel good in their own skin. Of course, thriving in the public eye brings its own challenges. For Dr. Kholoud, managing expectations, from herself and from thousands of followers, has been the hardest part. “At times, the pressure to be perfect was overwhelming,” she admits. She overcame it by anchoring herself in her values, surrounding herself with supportive people, and embracing the idea that growth comes from challenges. Every obstacle, she reflects, has been a lesson that shaped who she is today. Looking ahead, her plans are as expansive as they are grounded. In the next five years, she envisions expanding her brands internationally, bringing new innovations in beauty and healthcare to broader audiences. On a personal level, she aspires to continue evolving as a leader, a mother, and a global inspiration. She isn’t just aiming to scale markets, she wants to build a legacy that blends success with purpose, business with humanity. Social media, to her, is more than a promotional tool, it’s a responsibility. She sees it as a platform to spread positivity, kindness, and messages that go beyond beauty. Whether she’s encouraging self-love, promoting respect, or supporting humanitarian causes, she strives to make her voice meaningful. “Beauty fades, but the impact of compassion lasts forever,” she often reminds her community. By embracing all these roles, doctor, entrepreneur, influencer, mother, Dr. Kholoud shows us that modern success doesn’t demand a monolith of perfection. Instead, it’s about synergy, the blending of passion and service, of personal growth and collective uplift. She reminds us that being a public figure doesn’t mean abandoning authenticity, in fact, it’s an opportunity to redefine what it means to be a role model. Her digital presence backs all of this up with impressive reach. With over 11 million followers on Instagram, she’s among the most prominent social media personalities in the Arab world, her impact undeniable. From her Instagram bio (“Humanity Peace, founder of Karma Beauty Cosmetics, Kholoud Clinic”) to her feeds filled with daily reflections and family moments, she presents a balanced, heartfelt persona that resonates deeply. In a world quick to equate fame with superficial glamour, Dr. Kholoud stands out as a breath of authenticity. Her journey isn’t about the spotlight, it’s about using it. Whether she’s introducing skincare innovations, offering candid reflections on motherhood, or simply encouraging women to love themselves as they are, she does it with humility and vision. She’s not just a figure to follow but a story to learn from, one where beauty, wellness, and wisdom converge to nurture a more inclusive, confident future for women everywhere.

Mariam Amin
Lifestyle

Mariam Amin Pride of the Arabs

Mariam AminPride of the Arabs By Michelle Clark Egyptian TV and radio presenter Mariam Amin has carved out a unique place in the world of media, both at home and across Africa. From hosting the Africa Cup of Nations draw to standing alongside legends like Pelé and Samuel Eto’o, her journey is defined by preparation, passion, and authenticity. Mariam describes herself as lucky, saying she has had the honor to present not only Egyptian events but also ones with an African dimension, which means a lot to her. Preparation is always key. She likes to get the script early, because even though things often change at the last minute with guests arriving or canceling, parts being added or dropped, having it in advance allows her to settle into it. Rehearsals are also important, sometimes with a full prova general, which really helps her get into the right mood. She always prepares extra material, just in case something unexpected happens. Thankfully, it hasn’t been necessary so far, but it gives her confidence to know she is ready for anything. At the end of the day, it is always teamwork, from the directors to the organizers, and God’s blessing that makes everything flow perfectly. Television and radio require a similar kind of preparation, but the feel is very different. On the radio, she says, it is like theater, the audience reacts to you as a person, to your character, without seeing you. On TV, appearance plays a major role; your clothes, your style, your entire look should match the type of program, whether it is a morning show, late-night talk, or entertainment. But in both cases, the presenter must have substance. Media is not about being an expert in just one subject; you need to know a little about everything, and be sharp, honest, and credible. That is what the audience connects to. She remembers one particular unexpected moment clearly, during the Africa Cup of Nations draw. The script said the Minister of Youth and Sports would give the speech, but since the Prime Minister was present, protocol dictated that he should deliver it. There was a small gap in the program while the switch happened, but the audience never noticed. That is why, she insists, a presenter must always stay sharp and have more information than strictly required, so that if something happens, you can keep the flow without letting people sense a problem. Her work has taken her across Africa, and she believes every African country has its own unique identity in culture, costumes, and folklore. Whenever a nation hosts, it leaves its own mark. When Egypt hosted, she and her team tried to communicate in Arabic, English, and French to reach the entire continent. At the CAF Awards, she had the incredible honor of co-hosting with Samuel Eto’o, and she believes she was the first Egyptian presenter to share the stage with such a global legend for an entire international event. It was a huge responsibility, but she is grateful it went beautifully, and Samuel himself was pleased with their collaboration. The Africa Cup of Nations draw also brought her one of the proudest moments of her career. She trended in Egypt for an entire week, something she describes as unforgettable, since trends usually last just a day. The viewership was incredible, around one and a half billion across multiple channels. People even gave her a new title, “Fakhr El Arab”, “Pride of the Arabs.” Usually, that phrase is reserved for Mohamed Salah, so it meant so much to her. Her parents, siblings, and friends were proud, and she says the moment felt like a rebirth of her media career. She often gives advice to younger presenters, urging them to be themselves, be real, and believe in what they are saying. Preparation is essential, especially since the field is now so competitive, with artists, athletes, influencers, and digital creators all wanting to be presenters. Accuracy and sincerity are crucial, she says, because the audience should feel your genuineness. Appearance also matters, your look, style, and outfit must reflect the tone of the event or program. But above all, do your homework, because the audience can tell immediately if you are prepared or not. Her career has given her the chance to meet legends, moments she describes as dreams come true. Meeting Pelé in Egypt was unforgettable. Presenting the FIFA World Cup trophy tour in the Middle East was another milestone. Co-hosting with Samuel Eto’o was a huge honor. And presenting again with FIFA in Tanzania for the African Football League draw was another high point. Yet, the person she most hopes to meet is Mohamed Salah, not just because he is Egyptian and a source of pride, but because she would love to sit with him and really understand his mindset. She feels most interviews with him have not explored that deeper side, and she hopes one day to do so. Mariam has presented almost every type of program, from politics to entertainment, talk shows, and talent discovery, both in Egypt and abroad. What she would love now is to return to variety and entertainment on a big scale, like she once did on Dubai TV, hosting shows such as Tarattatou, Sawalefna Helwa, and Laeb El Nogoom. She believes people need light, joyful content, especially today. But she emphasizes that quality matters most, she would rather do fewer programs with real impact than many with little weight. As she prepares for her comeback on television after years of consistent work on radio, her hope is for her next project to be something truly important, big, and meaningful. “Be yourself, be prepared, and be genuine.” That is Mariam Amin’s philosophy, and with her track record of professionalism and heart, it is clear her future in media is just as bright as the stages she has already graced.

Ahmed AlKhafaji
Lifestyle

Ahmed AlKhafaji The Star of Arab Drama

Ahmed AlKhafaji The Star of Arab Drama By Sofia Lava In the vibrant world of Arab drama, where tradition meets innovation, a new generation of actors is stepping into the spotlight, determined to make their mark while carrying forward the rich legacy of Arab storytelling. Among these emerging voices is Ahmed AlKhafaji, a young actor whose journey combines academic study, artistic passion, and the wisdom of experience gained both on screen and behind the scenes. With a bachelor’s degree in Fine Arts specializing in cinema and television, and the experience of growing up in a business-oriented family, Ahmed brings a rare balance of artistry and discipline to his craft. His recent recognition with a prestigious Arab and international award, one that has celebrated iconic stars for over 25 years, marked not only a personal achievement but also a reminder of the responsibility that comes with visibility in the entertainment industry. “It gave me a great sense of responsibility and motivation to deliver my best,” Ahmed reflects. “Some of the most important stars from the Arab world and beyond have stood on that stage. Receiving the award was an honor, but also a push to work harder and live up to the expectations that come with it.” Unlike many young actors who often speak of struggles breaking into the industry, Ahmed’s path has been marked by opportunity and mentorship. He describes his early experiences as fortunate, shaped by working with pioneering directors and seasoned actors who shared their advice and guidance generously. “I didn’t face difficulties,” he says humbly. “I was fortunate to work with directors and actors who had many years of experience. Their support gave me confidence and a strong foundation.” This spirit of collaboration has remained a cornerstone of his career. Ahmed speaks with gratitude about working alongside acclaimed directors such as Aws Al-Sharqi, Osama Al-Sharqi, Salam Arab, Alaa Al-Ansari, and Mohammed Jaafar, as well as respected writers including Mohammed Khammass and Mohammed Hanesh. These collaborations not only honed his skills but also reinforced his belief in teamwork as an essential ingredient for meaningful artistic creation. For Ahmed, the new wave of Arab actors is defined by something very specific, a commitment to academic study and professional development. While earlier generations may have relied heavily on natural talent and instinct, today’s actors, he believes, add depth through workshops, training, and structured education. “What sets our generation apart is the academic study, workshops, and training that enhance performance, reinforce commitment, and reflect respect for the profession,” Ahmed explains. “This combination helps us achieve our goals and elevate the quality of Arab drama.” His own background in Fine Arts, coupled with practical experience, has equipped him with both technical knowledge and an appreciation for storytelling as a discipline. He brings not only talent but also craft, a conscious understanding of how cinema and television can shape perspectives and connect societies. Ahmed’s work has spanned both Iraqi and Arab projects, an experience that he says gave him not only confidence but also versatility. “Working across various Iraqi and Arab projects gave me self-confidence and a strong sense of responsibility to constantly improve and present better work,” he notes. “It also taught me to be versatile in order to connect with all segments of society.” This ability to adapt, to tell stories that resonate with diverse audiences, is particularly important in today’s media landscape, where productions travel far beyond national borders. Whether portraying characters rooted in Iraqi culture or roles designed for pan-Arab audiences, Ahmed sees each project as an opportunity to bridge understanding and highlight shared human experiences. As Ahmed’s profile continues to rise, so too does his awareness of the responsibility that comes with fame. “Fame itself is a responsibility because many people look up to us,” he reflects. “We must be mindful of every step we take, in real life, on social media, and through the characters we portray.” His words reflect a maturity that goes beyond his years, as he recognizes the influence public figures can have on society, particularly younger generations. To those who dream of entering the world of acting, he offers a simple but profound message, read books. “Books are the key to growth and understanding,” he says firmly. “And watch artistic works thoughtfully. Don’t just consume entertainment, study it, reflect on it, and let it inspire your own voice.” Looking to the near future, Ahmed reveals that he is preparing for an upcoming drama series set to air during Ramadan, one of the most celebrated seasons for television across the Arab world. While he doesn’t disclose details about the storyline, his excitement is palpable, and his commitment to delivering his best performance remains clear. For him, every new role is an opportunity to learn, evolve, and connect with audiences on a deeper level. Yet, despite his growing recognition and the awards he has already received, Ahmed remains grounded. “Fame is easy,” he admits with disarming honesty, “but making an impact is not. I consider myself at the beginning of my journey, I still have a lot to offer.” What stands out most about Ahmed AlKhafaji is not just his achievements, but his outlook. He is ambitious yet humble, confident yet eager to learn, proud of his cultural roots yet determined to embrace broader horizons. He represents a generation of Arab actors who are redefining success, not as fleeting fame, but as meaningful impact. In an era where audiences crave authenticity, Ahmed’s approach, blending respect for tradition with a passion for growth, positions him as a talent to watch. His journey is not one of shortcuts or overnight success, but of dedication, education, collaboration, and purpose. As the lights dim on the stage where he received his first major award, and as the cameras prepare to roll on his next project, one thing is certain, Ahmed AlKhafaji is only just beginning to write his story in Arab drama. And if his early steps are any indication, the chapters ahead will be ones worth watching.

Zeina Reda
Lifestyle

Zeina Reda The Graceful Egyptian Icon Blending Strength, Talent, and Elegance

Zeina RedaThe Graceful Egyptian Icon Blending Strength, Talent, and Elegance By Ami Pandey Zeina Reda, born Wessam Reda Ismail Morsi on February 4, 1977, in Cairo, has become one of Egypt’s most cherished screen presences, celebrated for a magnetic blend of beauty, versatility, and poetic strength. Often likened to classic icons, she carries a quiet power that resonates deeply with audiences both in the region and beyond. Her journey began in the mid-1990s as a model in music videos and commercials, performing under her birth name, Wessam. Before long, she transitioned into acting, and chose the name “Zeina” to reflect the artistry she was cultivating. Her debut came in the 1999 thriller Ard El Khof (Land of Fear), directed by Daoud Abdel Sayed, where she played Hanaa opposite the legendary Ahmed Zaki. That performance marked the start of a compelling career, creatively rooted and emotionally grounded. From that breakthrough, Zeina carved a substantial and diverse filmography. She starred in seminal films such as Afaryt el-Sayala (Ghosts of Sayala, 2004), El Haya fe Montaha el Laza (Joys of Life, 2005), Captain Hima, Al-Maslaha (The Deal, 2012), Bolbol Hayran, Two Girls from Egypt, and more. Her television presence has been equally powerful in series like Hadret el Motaham Aby (My Father, the Accused) in 2006, Layali (2009), Le Aala Se’r (2017), and most recently Jaafar El Omda (2023) and Al-Atawla (2024).

Raya Abirached
Lifestyle

Raya Abirached Lebanon’s Voice That Bridges Hollywood, Humanity, and Heartfelt Storytelling

Raya Abirached Lebanon’s Voice That Bridges Hollywood, Humanity, and Heartfelt Storytelling By Paul Smith  In an era where the screen mediates legend and reality, Raya Abirached stands out as a luminous figure, an international celebrity journalist whose grace and authenticity have connected the Arab world with Hollywood’s brightest lights, while grounding her influence in compassion and cultural pride. Born in Beirut in 1977, Raya’s journey began with a strong academic foundation. After completing her studies at a French lycée, she pursued a Bachelor’s degree in Economics, followed by a Master’s in Cinema from Saint Joseph University in Lebanon. Determined to deepen her craft, she later moved to the UK and earned another Master’s degree in Broadcast Journalism from the University of Westminster in London. What began as a foundation in storytelling and communication gradually evolved into a lifelong mission to give the Arab world a seat at the global entertainment table. Her early career saw her working with local media outlets such as Radio du Mont Liban and MTV in Beirut. These formative experiences taught her the art of interviewing, production, and reporting. In 1999, Raya relocated to London to broaden her horizons. That decision proved pivotal, as she soon became a major presence in Arab and international media. Her name became synonymous with the long-running show Scoop with Raya, a weekly entertainment program that aired on MBC starting in 2005. With her warm, yet polished interviewing style, Raya managed to sit across from the biggest names in Hollywood, from Tom Cruise to Angelina Jolie, George Clooney to Beyoncé, and deliver interviews that felt less like promotional segments and more like real conversations. Her ability to connect with stars on a personal level made her beloved not just in the Arab world, but also respected in international entertainment circles. In addition to Scoop, she co-hosted Arabs Got Talent from 2011 to 2019, where her energy, empathy, and sense of fun balanced perfectly with co-host Qusai and the rotating panel of celebrity judges. Through this platform, Raya became a household name across the region, further solidifying her place in the entertainment industry as someone who could balance high production value with human warmth. But Raya’s talents extend far beyond what is seen on screen. She is not only the face of her show, but also its producer, writer, and researcher. Her coverage of global events such as the Oscars, Cannes, and the Golden Globes isn’t just about the glamour, it’s about access, representation, and providing Arab audiences a window into worlds often kept distant. She also plays a key role in regional festivals, having hosted events like the El Gouna Film Festival and the Red Sea International Film Festival, as well as major galas such as the Time100 Impact Awards in Dubai. A lesser-known, but equally impressive part of Raya’s career is her voice acting. She has lent her voice to beloved animated characters, including Matilda in The Angry Birds Movie, Lola Bunny in Space Jam: A New Legacy, and Smurf Willow in The Smurfs: The Lost Village. These roles allowed her to reach younger audiences and demonstrate her versatility as a performer. Recognition has followed naturally. In 2019, she was honored with the Arab Women of the Year Award for Achievement in Television, as well as Nickelodeon Arabia’s Favorite TV Personality. She has consistently been featured in Forbes Middle East rankings as one of the most influential Arab public figures. Luxury brands such as Bvlgari, Armani, Tiffany & Co., and IWC have partnered with her, acknowledging not just her fame, but her values, elegance, and consistency. Despite the glitz and accolades, Raya’s true power lies in her ability to use her platform for good. Since 2017, she has been an active supporter of humanitarian causes through her ongoing partnership with UNHCR, the United Nations Refugee Agency. In 2021, she was appointed the first Arab woman to serve as UNHCR Goodwill Ambassador for the Middle East and North Africa. In this role, she has visited refugee camps, hosted fundraising telethons, and spoken out on behalf of displaced communities across the region. Her humanitarian efforts are not performative, but deeply rooted in personal belief. Raya understands the weight of her platform and seeks to amplify stories that matter, whether they’re being told on a red carpet or in a refugee settlement. She has used her voice to shine a light on the refugee crisis, climate displacement, and the need for compassion in policy and public perception. This duality, her place in both high society and humanitarian spaces, makes her a unique figure in global media. Off-camera, Raya continues to inspire with her authenticity. Whether she is strolling the streets of London, spending time with her daughter, or posting reflections on Instagram, she embodies a woman who is grounded, thoughtful, and unafraid to show both strength and softness. She embraces comfort and calm in her personal life, valuing simplicity and genuine relationships. Raya Abirached is a cultural connector. She blends the glamour of world cinema with the heart of Arab storytelling in a way that feels authentic, relatable, and deeply human. Her legacy is one of empathy and excellence, bridging continents not just through interviews, but through impact. She is also a voice of empathy in an increasingly noisy digital world. Her storytelling is intentional, her coverage fair, and her interviews rooted in genuine curiosity. She reminds us that being seen and heard matters, and that media, when used right, can build bridges rather than barriers. As a versatile leader, she wears many hats, host, journalist, producer, voice actor, humanitarian ambassador, all with clarity, grace, and a quiet sense of purpose. She shows that success doesn’t have to be loud or showy to be meaningful. Rather, it can be elegant, thoughtful, and driven by values that transcend trends. In celebrating Raya Abirached, we celebrate more than a media personality. We honor a woman who has dedicated her life to connecting people, elevating stories, and making the world just a little more compassionate,

Alreem Saif
Lifestyle

Alreem Saif Where Fitness, Fashion & Authentic Connection Converge

Alreem Saif Where Fitness, Fashion & Authentic Connection Converge By Sidra Asif AlReem Saif embodies a modern tapestry of identity, creativity, and ambition. an Emirati-Qatari public figure whose journey weaves together the realms of self-care, style, storytelling, and soulful communication. Anchored in Dubai, she represents a new generation of voices whose authenticity radiates across social platforms, podcasts, and real life. Raised with one parent Emirati, the other Qatari, AlReem carries the richness of dual heritage as both blessing and inspiration. Her roots give her a nuanced perspective on culture and community; her passions shape how she communicates that perspective. Those passions are clear through her social bio, which captures her essence: fitness, beauty, fashion, travel, and her role as host of the popular podcast Swalffriends, all curated with an aura of genuine connection. By day, AlReem champions wellness and beauty with grounded elegance. Her curated content reflects years as a beauty editor, and there’s a naturalness to how she blends product tips with fitness encouragement and style notes. Whether it’s her Pilates routine, makeup favorites, or travel diary, every post resonates with warmth and reliability rather than vanity or pretense. The numbers attest to her pull: a six-digit following, steady engagement, proof that authenticity, not sensationalism, earns attention in a crowded digital world. Yet AlReem’s presence isn’t merely measured in likes or reach. It’s measured in the quiet embrace of self-love she models, the subtle confidence she wears, and the gentle invitation to elevate one’s own life. At the heart of her creative expression is Swalffriends, a podcast that feels like dialing into a friend’s heart. AlReem steers each conversation with thoughtful calm, exploring topics like self-discovery, resilience, healing, and personal growth. Listeners don’t just hear guests, they feel invited. Some episodes weave introspection into dialogue about fitness, others layer beauty standards over reflections on identity. In every episode, there is space for reflection without judgement, for honesty without pressure. One botters the air with the candid weight she’s carried, about self-image and struggle, about being seen and unseen. The vulnerability is disarming in the most empowering way. Through her voice and questions, AlReem frames stories not as performances but as shared whispers: “I’ve been here too,” she seems to say, “we can navigate together.” Her fashion sense furthers this narrative. AlReem’s aesthetic is minimalist, chic, and refreshingly unassuming. A favorite she once shared: a camelcolored Prada bag, Chanel or Celine pieces, a taste for casual glamour with a hint of heartfelt soul. This sensibility finds harmony in Dubai’s luxury scene while remaining grounded—an expression of personal style, not spectacle. Her love for travel extends this grounded-glam ethnicity. She embraces comfort and curiosity over flash, weaving culture, movement, and self-discovery into her itineraries. Whether it’s a gym session overlooking a skyline or navigating a quiet alley in search of local beauty rituals, travel for her feels more like inner exploration than a branding backdrop. What shifts most powerfully, though, is her voice in advocating self-acceptance, especially for women in the region. She uses her platform in quiet but meaningful ways: standing firm against body-shaming, speaking up about mental health, or standing at the crossroads of cultural expectation and personal freedom. She is unafraid to assert, “I am free, I raise my arm, I lower my arm… I am not defined by your gaze,” reminding her audience that autonomy begins with self-acceptance. Her journey into this space wasn’t scripted by privilege. She studied mass communications, started in media, evolved into digital content creation, and slowly built a brand that feels lived-in rather than manufactured. Along the way, she learned from mentors and peers in her industry, from beauty icons to community leaders. She modeled her professionalism after challenging role models, women who show up, prepare, persist. And still, she shares her own missteps, early uncertainties, and evolving identity, bridging distance between celebrity and solidarity. She also honors tradition, reminding her followers that spirituality and self-expression can be in harmony. Pilgrimage posts, moments of quiet prayer, reflections on personal growth, they are not grand gestures, but glimpses of humility woven into public life. This adds layers to her brand: committed to wellness in body, style, and soul. Her presence feels like an invitation: to approach self-care with curiosity, to travel with openness, to look in the mirror and meet oneself with kindness. To understand that fitness is not about who you’re not; beauty is not about what you hide. Rather, both are about meeting with grace. Her evolution continues. She is exploring new creative dimensions, perhaps stepping into that long-held dream of guitar or performance. She layers learned wisdom over impulse and intuition, building something that feels organic. As her audience grows, so does the depth of her message: that being seen well begins with seeing oneself well. AlReem Saif’s story unfolds like a mosaic of sincere presence, aesthetic grace, and thoughtful connection. She is not just an influencer; she is a mirror for the many of us seeking permission to live with authenticity, to speak with softness, to style ourselves with intention and to journey outward not to escape, but to return with fuller hearts. Through her fitness, beauty insights, style, podcast, and gentle wisdom, she reminds us that life is best lived aligned: with body, with values, and with the courage to be both seen and real. In a season of noise, she remains a quiet, compelling voice, inviting us into a rhythm of self-love, resilience, and yes, radiant presence.

Function and Beauty A Seamless Fusion in Women Fall-Winter 2025 Fashion
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Function and Beauty A Seamless Fusion in Women Fall-Winter 2025 Fashion

Function and Beauty A Seamless Fusion in Women’s Fall-Winter 2025 Fashion By Paul Smith The Fall-Winter 2025 season marks a turning point in global fashion, where the long-standing dichotomy between functionality and beauty is no longer relevant. Designers across the world are rewriting the rules by marrying utilitarian silhouettes with high-art aesthetics, resulting in collections that are as wearable as they are captivating. One of the most defining elements of the season is the prominence of outerwear. Coats are no longer merely protective layers but the centerpiece of the wardrobe. Sculptural trenches, floor-sweeping puffers, and shearling hybrids are taking center stage, combining warmth with theatrical volume. These pieces dominate not just by their size but by their statement-making potential, with oversized collars, architectural tailoring, and bold shoulders reintroducing drama to everyday wear. Shearling and faux fur continue their reign, but with a fresh, luxurious twist. Designers like Elie Saab and Alexander McQueen are embracing plush, ethical materials in earthy tones and metallic hues, crafting looks that bring elegance to winter’s harshest moments. At the same time, tailoring sharpens. The return of power shoulders and refined peplums adds structured elegance to the soft textures of the season, echoing a spirit of resilience with a feminine edge. Color palettes are equally compelling. Jewel tones such as deep burgundy, emerald green, and royal purple replace the neutrals that once defined winter wear. Designers are leaning into rich hues and animal prints, creating visually arresting combinations that signal both sophistication and rebellion. Python, zebra, and leopard motifs appear on coats, dresses, and accessories, transforming classic fabrics into modern statements. Footwear is designed with equal thought to both style and practicality. This season sees the rise of pirate-style and slouchy boho boots, combining nostalgia with rugged charm. Ballet oxfords blend Victorian influence with sturdy modern design, offering comfort without sacrificing refinement. These shoes ground the dramatic silhouettes of the season, providing balance and versatility. Accessories take on a new role in defining the wardrobe. Belts are no longer an afterthought but a tool for transformation. Silk scarf belts and waist-cinchers not only add shape to voluminous garments but also elevate them with texture and creativity. Bags follow suit, becoming sculptural and oversized with soft edges and hardware details that emphasize both luxury and function. Designers are also indulging in romantic detailing. From puff sleeves and sheer overlays to lace trims and draped layering, there’s a return to softness, but it’s one that coexists with strength. Velvet, sequins, and metallic mesh emerge not just for evening wear but as day-to-night transitions, reflecting a desire for glamour that is both grounded and dynamic. Around the world, different cities bring unique interpretations to this global narrative. In New York, practicality meets creativity with bold layering and functional accessories. London and Milan explore heritage codes with a twist, reviving gothic lace and structured tailoring through an unapologetically modern lens. Paris blends high drama with minimalist edge, often juxtaposing experimental textures with classic silhouettes. Even emerging designers are adding to this global dialogue, offering fresh perspectives that balance brand heritage with progressive thinking. What emerges from Fall-Winter 2025 is a fashion landscape that no longer sees function and beauty as opposing forces. Instead, they are interwoven, elevating daily wear into expressive, yet practical, style statements. The season celebrates the idea that comfort and elegance, utility and art, can coexist. The result is a wardrobe designed not just for the runway, but for real lives lived with purpose, creativity, and confidence.

Mayan El Sayed
Lifestyle

Mayan El Sayed An Egyptian Actress Where Love Meets Authenticity

Mayan El Sayed An Egyptian Actress Where Love Meets Authenticity By Sofia Lava Mayan El Sayed stands out as one of Egypt’s most compelling young actresses, her journey fueled by passion, authenticity, and a profound love for her craft. Her presence is defined by emotional depth and expressive nuance, qualities that shine both on screen and through her captivating digital presence. Managed by Ginger TM and identified with the ethos Love & Authenticity, she offers a refreshing vision of modern artistry anchored in sincerity. Born on November 9, 1997, in Cairo, Mayan’s creative path was shaped early. She pursued a degree in Theater and Film at the American University in Cairo, where her graduation project, an interpretation of Antigone from Greek mythology, combined drama and comedy, showcasing her range and determination. Her professional career began in 2016, with early TV roles in Abu Al Banat and Al Moghany. These first appearances hinted at a rare screen presence, someone able to convey inner life with subtlety, arresting audiences immediately. 2017 marked a turning point. In Shadow of the President (Zel El Raees), she played a businessman’s daughter thrust into political intrigue. Directed by Hatem Ali, the role demonstrated her knack for emotional authenticity, a breakthrough that brought her widespread recognition. That same year, she appeared in Ka’ano Embareh, further cementing her presence in revered dramatic storytelling. Her cinematic debut arrived in 2018 with Harb Karmouz (Karmouz War), a compelling addition to her filmography. It was followed by notable roles in Fekra Be Million Geneh (2019), Zodiac (2019), Viu’s first Arabic-language horror series, and Banat Sanawy (2020). Ramadan 2021 became a hallmark of her talent. She featured in three standout series, Counterattack (Hajmat Murtada), Newton’s Cradle (Le’bet Newton), and Civil War (Harb Ahliya), sharing the screen with icons Mona Zaki and Yousra. These roles elevated her from promising talent to a leading figure in Arab television. Her portrayal of Khadiga, an autistic girl aspiring to act, in Ila Ana Season 2, The Story of My Life’s Dream (2021), touched many. It exemplified her commitment to complex, heartfelt roles that resonate. In 2023 and beyond, she continued her ascent with roles in Al Ekhtiyar Season 3, Alf Hamdellah Ala Salama, Embratoreyet Meem (2024), and the upcoming Nos El Shaab Esmo Mohamed (2025). She has also starred in films like El Mahkama (2021), Hashtag MarryMe (2022), and upcoming features A Few Hours in One Day and Nogoum El Sahel. Her artistry has not gone unnoticed. She earned the Dear Guest Award for Best Young Actress in 2021 and was named Favorite Actress at the Nickelodeon Kids’ Choice Awards in Abu Dhabi in 2023. Forbes Middle East also highlighted her as one of the top digital stars under 30, noting her work in TV and film and massive social media presence with over 5.5 million followers. Mayan’s impact extends beyond the screen. She stood on the cover of Cosmopolitan Middle East in autumn 2023, bringing honesty about mental health and Egyptian cinema to a wider audience. She also joined a panel at the El Gouna Film Festival discussing how actors can build an authentic persona on social media, a timely conversation about realism in the digital age. Off-screen, her authenticity shines. In an interview, she spoke with pride about belonging to a new generation of Egyptian artists determined to reshape cinema. She shared a short-lived love affair with someone from India, recalling it with warmth and self-awareness. She has also shown courage in confronting difficult personal experiences. In 2020, she opened up about two incidents of harassment, speaking softly but firmly, and advocating for herself in a culture that often remains silent. She also called out online bullying when it targeted her body, firmly asserting, “I am free, I raise my arm, I lower my arm, I’m not defined by your gaze.” Her spirituality and cultural grounding hold importance too, she shared moments from her pilgrimage (Umrah) with heartfelt reverence, revealing a depth that resonates with her fans. Her self-motivation is palpable. Though her industry connections were minimal at first, she learned through studying at AUC and observing idols. Her work with Mona Zaki and Yousra taught her not just about acting, but about star presence, punctuality, dedication, and professionalism. She’s also pursuing singing lessons and guitar training, eager to bring new dimensions to her craft. In every role, she brings a richly expressive presence that resonates with viewers. Her performances feel grounded, sincere, and alive, her face a canvas where emotion dances visibly. Mayan El Sayed stands as a luminous example of how love and authenticity can coalesce into powerful artistry. Her journey, from a passionate child captivated by drama, through challenges and mentorship, to an actor who embodies emotion and presence, reminds us that genuine connection transcends the screen. With her artistry rooted in empathy and growth, she continues to reshape Egyptian cinema by inviting us to feel, to reflect, and to embrace authenticity in every frame.

Krystsina Haurylenka
business

The Story of Krystsina Haurylenka Redefining Aesthetics in Dubai

The Story of Krystsina Haurylenka Redefining Aesthetics in Dubai By Wajiha Naaz In Dubai’s ever-evolving world of beauty and aesthetics, where innovation meets cultural diversity, Krystsina Haurylenka has carved out a distinct place for herself. With two medical educations and more than 12 years of international experience, she blends scientific precision with a deeply personalized approach to patient care. Her journey, which spans Belarus, Europe, and now the UAE, has given her a rare ability to understand and treat a wide variety of skin types and conditions, a skill that is invaluable in a city as multicultural as Dubai. Krystsina’s philosophy is built on four pillars: evidence-based treatments, safety, honesty, and personalization. She believes that no two clients are alike, and each deserves a tailored plan that respects their unique needs, lifestyle, and long-term goals. For her, it’s not only about visible results, but also about instilling confidence and enhancing overall well-being. Among the technologies she champions is the Candela GentleMax Pro, often referred to as a gold standard in hair removal and skin treatments. This advanced device combines two wavelengths in one, the Alexandrite laser, highly effective for lighter skin tones, and the Nd:YAG laser, safe for darker skin types. This versatility makes it particularly suited to Dubai’s diverse population, delivering results that are fast, precise, and long-lasting. As Krystsina explains, many people hear about “Alexandrite lasers” without fully understanding their benefits, but in her hands, clients quickly learn how powerful and effective the right technology can be when applied correctly. Her dedication to safety and professionalism is underscored by her continuous learning. With two medical degrees from Belarus, a DHA license in Dubai, and multiple advanced courses completed across Belarus, Poland, Italy, and the UAE, Krystsina ensures that she is always at the forefront of industry knowledge. She also studies at IMA University in Dubai, which aligns with both DHA and CBAM standards, and attends at least three major beauty and laser industry events every year. This constant commitment to education allows her to uphold the strictest international standards, giving her clients peace of mind and confidence in every treatment. One of the challenges Krystsina addresses daily is the misconceptions surrounding laser treatments. Many clients arrive with fears that lasers are unsafe, unbearably painful, or will deliver instant results after a single session. Others assume all devices perform the same across every skin type. She takes the time during consultations to break down the science, set realistic expectations, and explain how different technologies and treatment protocols work. By emphasizing safety protocols and pre- and post-treatment care, she ensures her clients feel informed, comfortable, and secure in their journey. Her approach becomes even more vital in a city like Dubai, where skin tones and conditions span across the entire Fitzpatrick scale. Krystsina carefully customizes each treatment plan according to the client’s skin type, medical history, and lifestyle. From choosing the right wavelengths to setting tailored parameters, her process is meticulous and designed to minimize risks while delivering the best possible outcomes. Looking ahead, Krystsina is particularly excited about the rise of AI-assisted diagnostics, non-invasive combination therapies, and personalized skincare devices. These innovations, she says, will transform the way clients experience treatments, offering precision, comfort, and minimal downtime. She is especially inspired by data-driven formulations that empower clients to maintain results safely at home, bridging the gap between in-clinic care and daily skincare routines. By staying connected to global research and attending international conferences, she is preparing to bring these advancements directly to her patients in Dubai. For Krystsina Haurylenka, aesthetics is not about chasing trends or quick fixes, it is about combining science, technology, and compassion to create results that last. In her words, true beauty is not just about transformation on the outside, but about giving people the confidence to shine from within.

Saving vs Investing A Practical Guide to Building Wealth
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Saving vs Investing A Practical Guide to Building Wealth

Saving vs InvestingA Practical Guide to Building Wealth By Zulaikha Bi In today’s modern lifestyle and unpredictable economic climate, the way we manage our money has never been more important. Whether you live in a bustling financial hub or a small town, the basic question remains the same: Should I save or invest my money? Understanding the difference between saving and investing, and knowing when to do each,is one of the first major steps toward building lasting financial security and wealth. Saving is the act of setting aside money for future use, typically in a safe, easily accessible place such as a bank account. Investing involves committing money to assets like stocks, bonds, real estate, or mutual funds with the expectation of earning a return over time. Both are crucial to your financial well-being, but they serve very different purposes. Saving is often your first line of defense. It provides immediate security and peace of mind, especially when unexpected expenses arise such as a medical emergency, job loss, or urgent car repairs. The funds you save are typically placed in low-risk accounts such as savings accounts, certificates of deposit (CDs), or money market accounts. While these options offer limited growth, they provide stability and liquidity. In many countries, savings held in regulated financial institutions are insured, which adds an extra layer of safety. However, the main drawback of saving is that the returns are usually low, often lower than the rate of inflation. Over time, this means that the money you’ve saved may lose purchasing power. Investing, by contrast, is about making your money work for you over the long term. When you invest, you’re buying assets with the goal that they will increase in value or generate income over time. Common types of investments include stocks, bonds, real estate, and mutual funds or ETFs. Investing carries risks such as market fluctuations, economic downturns, and even total loss in some cases, but it also offers the potential for significantly higher returns compared to traditional savings. Historically, global stock markets have returned between 7% and 10% annually on average over long periods, outpacing inflation and enabling long-term wealth building. For beginners, mutual funds can be a good starting point since professional fund managers handle the money and reduce the chances of large losses. It’s not a matter of saving or investing, you need both. Saving is ideal for short-term needs and emergencies, while investing is essential for achieving long-term goals such as retirement, buying a home, or funding a child’s education. Without savings, you’re financially vulnerable. Without investing, your wealth may never grow enough to meet your future needs. You should focus on saving when you don’t have an emergency fund. Experts suggest building a reserve that covers three to six months of living expenses. Saving is also necessary when you have short-term goals such as buying a car, planning a wedding, or going on a vacation, or when you anticipate large upcoming expenses such as tuition fees or medical procedures. In these cases, security and easy access to funds are more important than high returns. Investing becomes important once you’ve built your emergency fund and covered your short-term needs. It is best suited for long-term goals, typically five years or more, where you are willing to accept some level of risk for the chance of higher returns. Time is one of the most powerful tools in investing because the longer your money stays invested, the more opportunity it has to compound it, meaning you earn returns not only on your initial investment but also on the returns you’ve already made. Inflation affects every economy, and its impact on savings and investment returns is significant. In developing economies where inflation can range between 6% and 15%, holding cash or keeping money in a low-interest savings account can be detrimental. If inflation is higher than your savings rate, you’re essentially losing money each year, even if your bank balance remains the same. Investing, when done wisely, can help offset inflation. Assets like stocks, real estate, and inflation-protected bonds are designed to maintain or grow purchasing power over time. It is also important to clear up some misconceptions. Many people believe that investing is only for the wealthy, but thanks to technology, anyone can start investing with as little as $5 or $10 using micro-investment platforms and apps. Some think saving is enough if they are disciplined, but if inflation outpaces your returns, even the most disciplined saver may struggle to grow wealth meaningfully. Others believe investing is gambling, but unlike gambling, investing is built on research, diversification, and a long-term mindset. Beginners can approach wealth building by taking a balanced strategy. Start by setting clear financial goals , whether it’s an emergency fund, retirement, education, business, or home purchase. Once you’ve saved enough for security, begin investing gradually with low-cost index funds, ETFs, or mutual funds through beginner-friendly platforms. Diversify your portfolio across sectors, countries, and asset types. Stay consistent by making regular contributions because over time, even small amounts can grow substantially through compounding. Finally, review and adjust your strategy annually to align with changing goals and circumstances. Building wealth isn’t about luck or perfect timing. Anyone can create wealth if they truly aspire to. Save to be safe, invest to grow. When used together, they form the foundation of a strong and resilient financial life. No matter where in the world you live,  London, Dubai, or New York,  the principles remain the same: start early, stay informed, and take consistent action.

Saudi Arabia in Motion
Featured

Saudi Arabia in Motion Scientific Brilliance, Heritage Discoveries, and Strategic Diplomacy in Early 2025

Saudi Arabia in Motion Scientific Brilliance, Heritage Discoveries, and Strategic Diplomacy in Early 2025 By Alhanouf Mohammed Alrowaili The first half of 2025 has positioned Saudi Arabia at the forefront of transformation. Through groundbreaking accomplishments in education, natural heritage, and international diplomacy, the Kingdom is proving that Vision 2030 is more than a plan it is an unfolding reality. From high-performing students on the world stage to subterranean wonders and global investment forums, Saudi Arabia is making headlines for all the right reasons. GLOBAL ACCLAIM IN SCIENCE Youth Leading the Way In May 2025, Saudi Arabia’s young scientific talent achieved international recognition at the Regeneron International Science and Engineering Fair (ISEF), held in Columbus, Ohio. Competing among over 1,700 students from 70 countries, Saudi students earned an impressive 23 total awards, including 14 grand prizes and nine special distinctions, solidifying the Kingdom’s rising status in global STEM education. Among the most notable winners was Jiwan Shaabi from Jazan, who secured second place globally in Environmental Engineering for her innovative work in sustainable water desalination. Her project proposed cost-effective, low-energy filtration systems with regional relevance, addressing water scarcity with practical, scalable technology. In addition to her top-tier placement, she also received a special industry award, signaling her potential beyond academia. Other standout students included Maryam Al-Muhaysh and Areej Al-Qarni, who delivered prize-winning projects in medical sciences and plant research, respectively. These achievements are the result of a comprehensive national effort to develop youth capabilities in science and technology. Organizations such as Mawhiba and initiatives under the Ministry of Education have nurtured thousands of students through early mentorship, innovation competitions, and targeted scholarships. Saudi Arabia’s consistent presence and growing success at ISEF now totaling 183 awards since its 2007 debut illustrate not only academic prowess but also a deliberate national investment in intellectual capital. These young innovators are not just competing—they are defining new frontiers in science with distinctly Saudi perspectives. Mapping the Underground Rediscovering Saudi Arabia’s Geological Wealth While students were shining abroad, a different kind of discovery was unfolding beneath the surface of Saudi Arabia. Geologists, researchers, and conservationists have embarked on new expeditions across the Kingdom to map and document its complex cave systems, mountain formations, and mineral-rich landscapes. These discoveries are not just geological; they are cultural and environmental assets that form part of Saudi Arabia’s natural legacy. One of the most remarkable sites gaining renewed interest is Mount Shadah in the Al-Baha region. Home to granite peaks and rare cave systems formed during the Precambrian era, Mount Shadah is a natural archive of geological history. Its caves-formed through gas entrapment and erosive forces-are being studied for their potential as ancient habitats and for their role in preserving biodiversity in otherwise arid ecosystems. In the Eastern Province, Al-Qarah Mountain and its limestone caves have garnered attention for their architectural and ecological uniqueness. Formed through water erosion and tectonic activity, these caves maintain stable temperatures throughout the year, making them ideal for both scientific study and ecotourism. Already recognized as a heritage zone, Al-Qarah’s network of caves, such as Al-Nashab and Al-Eid, holds immense potential for educational tourism, local folklore preservation, and environmental conservation. Near Riyadh, the Ein Heet Cave continues to fascinate geologists. Known for its deep karst formation and an underground lake, the site is considered one of the Kingdom’s most significant natural structures. With scuba divers having reached depths of over 120 meters, Ein Heet holds some of the earliest recorded deposits of anhydrite in Saudi Arabia and may become central to future conservation and research efforts. These geological explorations are part of a broader national initiative to document, preserve, and utilize Saudi Arabia’s natural resources in ways that align with environmental sustainability, scientific exploration, and tourism development. The integration of natural heritage into education, urban planning, and global outreach exemplifies Saudi Arabia’s evolving relationship with its environment. STRATEGIC DIPLOMACY AND INVESTMENT Riyadh’s Landmark Forum On May 13, 2025, Riyadh hosted one of the most consequential diplomatic and economic summits in its recent history, the U.S.-Saudi Investment Forum. Co-chaired by Crown Prince Mohammed bin Salman and U.S. President Donald Trump, the event drew top-tier global business leaders, policymakers, and investors to chart a new course for bilateral cooperation. The forum culminated in a $600 billion investment package, spanning defense, energy, artificial intelligence, infrastructure, and advanced manufacturing. With commitments from global companies and Saudi entities alike, the forum signaled a shift in Saudi–U.S. relations—from a traditional oil-and-defense framework to a diversified alliance rooted in innovation and economic interdependence. A major highlight was the announcement of an expansive defense and cybersecurity agreement, valued at over $140 billion. Equally significant were partnerships in emerging technologies, with companies such as Nvidia and AMD agreeing to support a 500 MW AI data center project in Saudi Arabia. This facility, backed by the Public Investment Fund (PIF), will serve as a regional hub for AI research, cloud computing, and machine learning applications. The event also made headlines for its diplomatic developments. In a groundbreaking gesture, Trump formally pledged to lift longstanding U.S. sanctions on Syria, following a symbolic meeting in Riyadh between the Crown Prince, Trump, and Syria’s new leadership. This marked the first such encounter in over two decades and hinted at Saudi Arabia’s emerging role as a regional mediator and diplomatic facilitator. Analysts have described the forum as a turning point in Saudi Arabia’s geopolitical identity, where capital flows, policy shifts, and technology ecosystems intersect in a bid to reposition the Kingdom as both a global investor and a regional stabilizer. A Nation in Momentum: The Vision in Action These early 2025 developments are not isolated milestones; they are strategically aligned with three core objectives of Vision 2030: Human Capital Development. The scientific accomplishments of Saudi students on the world stage reflect a robust and evolving education ecosystem that emphasizes innovation, critical thinking, and global competitiveness. Programs led by national organizations like Mawhiba, alongside Ministry of Education initiatives, are nurturing a new generation of researchers, engineers, and problem-solvers equipped

Cyrine Abdelnour
business

Cyrine Abdelnour A Voice of Strength, Soul, and Sensitivity

Cyrine Abdelnour A Voice of Strength, Soul, and Sensitivity By Peter Davis In the glittering world of Arab entertainment, few stars have managed to maintain both artistic integrity and genuine warmth quite like Cyrine Abdelnour. A Lebanese singer, actress, and proud mother of two, Cyrine is more than just a celebrity, she’s a symbol of resilience, emotional depth, and timeless beauty. With a career that spans over two decades and a fan base that stretches across the Arab world, she has gracefully evolved from pop sensation to dramatic powerhouse, all while balancing motherhood and public life with quiet determination. Cyrine’s story began in the heart of Lebanon, where music and art were part of her early upbringing. From a young age, she displayed a natural ability to connect with emotions, first through modeling, then through music, and eventually through acting. Each chapter of her journey added a new layer to her artistry. Yet what has remained constant is her instinct to create not just for attention, but for impact. The transformation from aspiring artist to household name didn’t happen overnight. Cyrine’s earliest forays into the entertainment industry were marked by perseverance. She first gained attention as a model, where her beauty and poise earned her recognition. But she never settled for surface-level acclaim. It was music, her first true love, that allowed her to express what words alone could not. Her debut album revealed a soulful voice, one that echoed with emotion and authenticity. Her lyrics spoke of love, longing, heartbreak, and hope, feelings that resonated deeply with Arab audiences. As her musical career took off, so did opportunities in television and film. Cyrine’s on-screen presence was immediate and unforgettable. She didn’t just play characters, she inhabited them. Whether she was portraying a woman struggling with societal expectations or someone torn between passion and duty, she brought empathy and vulnerability to every role. Her performances blurred the line between fiction and reality, drawing viewers in with every glance, every pause, every breath. Though many actresses are celebrated for their beauty, Cyrine quickly proved that she was much more than just a pretty face. She earned critical acclaim for her performances in high-profile TV dramas and films, establishing herself as one of the few artists in the region to achieve equal success in both music and acting. Her talent lies not just in her ability to portray characters, but in her capacity to feel them. Every tear she sheds on screen feels real, because it often is. But Cyrine’s most transformative role has been that of a mother. She refers to her two children as “angels,” a sentiment that reflects the deep love and gratitude she feels for her family. Motherhood, she often shares, gave her new eyes to see the world. It also redefined her relationship with fame. While she remains deeply committed to her craft, her family grounds her, reminding her of life’s deeper purposes beyond the spotlight. Balancing motherhood with a demanding career is no easy feat, especially in an industry that can be unforgiving to women. Yet Cyrine manages to navigate it with remarkable grace. She credits this balance to discipline, faith, and surrounding herself with people who understand her values. She is deeply selective about the roles she takes on, choosing scripts that reflect emotional truth and relevance over superficial appeal. If a role takes her away from her children, it must be worth the time ,and worth the message it delivers to her audience. Despite her status as an icon, Cyrine maintains a disarmingly humble public persona. Her Instagram, followed by millions, offers a glimpse into both the glamor and the intimacy of her life. Between red carpet looks and backstage moments, fans also see a devoted mother, a spiritual woman, and a creative force who finds joy in everyday beauty. Her posts often carry messages of gratitude, reflection, and kindness, a refreshing contrast to the curated perfection that dominates social media today. Throughout her career, Cyrine has also been vocal about issues close to her heart. From women’s empowerment to mental health, she doesn’t shy away from using her platform to raise awareness. She believes in the healing power of art and the responsibility of public figures to give more than they take. In a region where many topics remain taboo, Cyrine’s candor is quietly revolutionary. She doesn’t speak to provoke; she speaks to inspire. Behind her professionalism lies a deeply spiritual woman. Cyrine often speaks about the role of faith in her life, not just religious belief, but a spiritual compass that guides her decisions, her family life, and her creative choices. In a world that often prioritizes noise, she is drawn to stillness. Meditation, prayer, and gratitude form the foundation of her resilience, allowing her to stay centered amid the chaos of fame. Her creative process is just as soulful. Whether recording in the studio or preparing for a new acting role, Cyrine approaches each project with dedication and emotional honesty. She’s not interested in trends for the sake of staying relevant. She prefers timelessness over virality, impact over image. This philosophy has made her one of the rare artists whose work ages with grace, gaining meaning over time. As she continues to evolve, Cyrine’s goals have shifted from personal success to legacy. She wants to create stories that last, songs and performances that speak to generations beyond her own. More importantly, she wants her children to grow up proud of the choices she made, not just as an artist, but as a woman who stayed true to herself. In the Arab world, where public figures are often expected to fit a specific mold, Cyrine has carved out her own path. She is proof that it is possible to be elegant and strong, sensitive and successful, public yet deeply private. Her career is a masterclass in authenticity, something rarely seen and even more rarely sustained. Cyrine Abdelnour is not simply a celebrity. She is a storyteller, a trailblazer, and a symbol

Somatic Exercises and TRE
business

How Somatic Exercises and TRE Restore Mind‑Body Balance

From Tension to Transformation How Somatic Exercises and TRE Restore Mind‑Body Balance By Alhanouf Mohammed Alrowaili In recent years, the healing power of the body in mental health has gained significant attention. Beyond talk therapy, somatic practices and TRE (Tension & Trauma Releasing Exercises) offer “bottom-up” approaches that harness physical awareness and movement to soothe the nervous system and release stored trauma.  What Are Somatic Exercises? Somatic exercises emphasize slow, intentional movement and interoceptive awareness—our ability to sense internal bodily cues. Practices like Feldenkrais, the Alexander Technique, body scans, mindful stretching, and breathwork encourage tuning into sensation rather than focusing on performance. Unlike conventional fitness routines, these movements are designed to restore neuromuscular balance, release chronic tension, and shift the nervous system out of fight-or-flight mode into rest-and-digest states. In a longitudinal field study of Somatic Psychoeducation (SPE), participants showed a 30% reduction in state anxiety after a single session, with significant drops in trait anxiety and measurable increases in self-esteem after multiple sessions. Introducing TRE Tension & Trauma Releasing Exercises TRE, developed by Dr. David Berceli, activates the body’s natural neurogenic tremor response gentle, involuntary shaking in deep core muscles such as the psoas. This shaking is not a symptom of stress, but a healthy discharge mechanism designed to release accumulated tension.  The method involves a sequence of seven simple exercises that lightly fatigue the body and encourage tremors. These tremors mimic the natural stress-release behaviors seen in animals and are thought to downregulate the nervous system and discharge long-held trauma. Practitioners often report reduced physical tension, enhanced emotional release, and a return to a calm, centered state after just a few sessions.  Shared Healing Goals Somatic exercises and TRE work through different techniques, but they share the same purpose: restoring regulation, reconnecting individuals with their bodies, and facilitating long-term healing. These practices support: Improved interoception (awareness of internal bodily states) Reduced chronic tension and pain Better sleep and digestion Enhanced emotional processing and expression Increased calm, resilience, and sense of agency What the Research Shows Scientific studies increasingly validate the impact of somatic therapies and TRE on stress, trauma, and emotional health: A randomized controlled trial in 2017 showed that Somatic Experiencing, combined with standard care, led to a significantly greater reduction in PTSD symptoms, improved fear of movement, and better overall function compared to standard care alone. A study on somatic therapy trainees found significant improvements in their quality of life, reductions in somatic symptoms, and lowered scores on the GAD-7 (Generalized Anxiety Disorder scale). A meta-analysis reviewing exercise and movement-based therapies across chronic illness populations found that 33 of 39 studies reported significant reductions in depressive symptoms. Somatic yoga and mindful movement programs have been shown to reduce cortisol levels, alleviate anxiety and PTSD symptoms, and improve body awareness and mobility. A review of trauma recovery programs using Somatic Experiencing techniques demonstrated improved resilience, emotional regulation, and life satisfaction in populations exposed to disaster or conflict. These findings support the idea that body-based interventions can play a foundational role in mental and emotional recovery, not just supplementary to cognitive therapy, but essential. Why Somatic Methods Work Somatic and TRE practices are effective because they align with key principles of how the nervous system functions: Interoceptive Awareness: these methods train individuals to recognize internal signals, allowing for earlier and more effective responses to stress. Autonomic Nervous System Regulation: By activating the parasympathetic system, these techniques promote relaxation, decrease heart rate, and lower stress hormones. Muscle Release and Trauma Discharge: both somatic movement and neurogenic tremors help release muscle contraction and emotional holding patterns that can persist for years. Neuroplasticity consistent: practice can rewire ingrained patterns of tension, emotion, and behavior, fostering healthier responses to stress and triggers. Real Experience and Safety Notes Many individuals who practice TRE or somatic movement describe an increased sense of calm, better sleep, and reduced emotional reactivity. Some note the release of long-held muscular tightness, especially in the jaw, hips, shoulders, and spine, often accompanied by emotional catharsis. These practices are generally safe and adaptable to individual needs. However, for individuals with complex trauma, dissociation, or chronic dysregulation, it’s recommended to work with a certified somatic or TRE practitioner to ensure safety and support during the process. The Future of Somatic Healing As more people turn to holistic and integrative approaches to mental health, somatic practices are finding their place in clinical settings, wellness centers, and therapy rooms worldwide. Their effectiveness, accessibility, and ability to reconnect individuals with their bodies make them an essential part of trauma-informed care.  Future directions in somatic healing include deeper clinical research, integration into medical programs, and expanding professional training opportunities. Conclusion Somatic exercises and TRE are more than techniques; they are reminders that the body holds deep intelligence and the innate capacity to heal. In a world where we often live in our heads and ignore our internal cues, these practices guide us back home to the body. They don’t just complement mental health care, they complete it. For those navigating anxiety, trauma, or chronic stress, these tools offer a path to recovery that is gentle, grounded, and powerfully effective. The body doesn’t just carry pain it carries the potential to release it.

Jwana Karim
Lifestyle

Jwana Karim From Basra to the Bling The Rise of a Modern Arab Icon

Jwana Karim From Basra to the Bling The Rise of a Modern Arab Icon By Hafsa Qadeer In a region where art, glamour, and digital influence converge, Jwana Karim has emerged as one of the most fascinating figures to watch. An Iraqi-born singer, actress, entrepreneur, and luxury lifestyle connoisseur, Jwana personifies the intersection of creativity and high-society elegance. As a star in Netflix’s Dubai Bling Season 3, she brings her dynamic presence and cosmopolitan lifestyle to a global audience. Born on November 16, 1982, in Basra, Iraq, Jwana Karim was raised during a turbulent time, and her family eventually fled the country amid political unrest. They journeyed through Jordan, Syria, and Lebanon before finding refuge in Sweden when Jwana was about nine years old, a move she credits with changing the trajectory of her life. “Where I am today is because of Sweden,” she once reflected, praising the country for its support and humane treatment of her family.  Settling in Stockholm, the family adapted quickly. Jwana took on early jobs, from pizza delivery to modeling gigs, while navigating school and immigrant life. This early exposure to discipline and hustle set the tone for her later career. Karim began her entertainment career in the Middle East, first breaking onto the music scene with the hit single “Kol Al Hala,” whose success showcased her powerful voice and stage presence. From there, she transitioned into acting, appearing in regional television series such as Riches of the Desert and Sultana, affirming her as a multifaceted performer across music and television. Over time, she built a name not only as a performer but as an influencer on screen and social media alike. Now based in Dubai, Jwana describes herself as a luxury, fashion, events, and lifestyle connoisseur, combining creative content with entrepreneurship. With over 4 million followers on Instagram, she epitomizes the modern luxury influencer, jet-setting between Milan, London, Monaco, Mykonos, Saint-Tropez, and more, always in high fashion and purposeful style. She frequently collaborates with top-tier designers including Elie Saab, Dior, Louis Vuitton, and Versace. Her wardrobe isn’t just clothing, it’s storytelling through couture. Jwana joined Netflix’s Dubai Bling Season 3, which premiered on January 8, 2025. Her presence on the show has set the stage for compelling moments, especially amid tensions with returning cast members like Loujain Adada, Zeina Khoury, and Safa Siddiqui. The series delves into shifting alliances, dramatic confrontations, and Jwana’s unapologetic candor on-screen. Fans and critics alike noted her magnetic presence from early previews. One viewer commented, “She seems outgoing, both adult and strong like Zeina. I also feel like she’s going to be the source of a lot of conflict and twists.” Her social savvy is equally notable. She’s well connected with global icons, seen at events alongside Kendall Jenner, Travis Scott, and Sofia Vergara, among others. She’s built a social network that crosses continents and industries. Beyond the flash and fashion, Jwana is a devoted mother to her daughter, Celine, whom she shares with her former husband. Her social media strikes a thoughtful balance between glamour and tenderness, often showcasing everyday moments of motherhood alongside red carpet appearances. Meanwhile, in her entrepreneurial pursuits, she defines herself as a luxury business developer. Her personal brand revolves around strategic collaborations in fashion, events, and lifestyle spaces. Themes of empowerment, representation, and creative entrepreneurship stream through her feeds and interviews. Jwana stands out in influencer culture by fusing elegance with authenticity. She participates in philanthropic causes, cultural dialogues, and meaningful campaigns, avoiding shallow spectacle. Her public presence extends beyond luxury, she’s a storyteller, a role model, and a resilient creator rewriting what visibility can mean for Arab women today. She has even been recognized among Womenpreneuer’s “50 Under 50” Innovators in 2024 for the way she translates style into substance, and fame into agency. Whether walking a Paris fashion week runway or attending elite events like the Formula 1 Grand Prix, Jwana uses her aesthetic as currency. Her global travels and attendance at prestigious events, often photographed with pop royalty and industry movers, help accentuate her brand identity as well as deepen her global social cachet. Her access to networks with global icons like Ricky Martin, Amr Diab, and His Highness Sheikh Mohammed bin Rashid Al Maktoum gives her influence that transcends any one region or industry. At the core of Jwana’s appeal is the way she threads seemingly opposing roles into a cohesive identity, grounded yet glamorous, maternal yet ambitious, expressive yet refined. Once fleeing conflict zones, now commanding runway-worthy frames, she’s walked worlds and built bridges between them. She remains ever-aware of the duality she represents, and capitalizes on it. Her influence isn’t just about performance, it’s about presenting an embodied narrative of multi-dimensional modern womanhood. As Dubai Bling raises her profile even further, Jwana views the platform not only for entertainment value, but also as a launching pad for empowerment. She continues to challenge stereotypes about luxury reality TV. Her journey, refugee to global star, mother to influencer, artist to entrepreneur, sends a message, success is never one-dimensional.  You can be elegant and strategic, glamorous and grounded, creative and business savvy, all at once. For many followers across the Arab world and beyond, Jwana Karim symbolizes ambition rooted in authenticity. She represents the evolving generation of women who resist single labels. Her trajectory shows that heritage and global identity can coexist, personal life and public persona can enrich each other, and femininity and business acumen can be intertwined. Her story is still unfolding, and yet the impact is already clear. Jwana Karim is more than a personality on a screen or a beauty in a post. She is a creator, mother, executive, and cultural icon, a living expression of purpose and poise in motion. Wherever she heads next, the world won’t just be watching, it’ll be listening and learning what it means to shine, with intention, integrity, and elegance. Beyond her public persona, Jwana’s story is one of resilience, reinvention, and cultural bridging. The experience of displacement in her childhood instilled in her a profound appreciation for home, identity, and the power of storytelling.

Azza Slimene
Lifestyle

Azza Slimene The Art of Identity, Activism, and Reinvention

Azza Slimene The Art of Identity, Activism, and Reinvention By Sidra Asif Azza Slimene moves through the cultural and digital space with intention, style, and a deep sense of purpose. A Tunisian-born artist, activist, and actress, she has built her identity around the idea of fluidity, rooted in her heritage, yet unbound by geography or convention. Her social media bio reads “Not from here ”, offering a glimpse into her worldview. It’s a statement of defiance against being boxed in, a symbol of her artistic autonomy and global mindset. Slimene’s journey began with prominence in North African television and cinema, but her creative direction has evolved far beyond performance alone. Today, she expresses her narrative through visual art, cultural critique, and eco-activism. Her work, both online and off, blurs the lines between personal expression and collective awareness, using aesthetics as a vehicle for consciousness and change. Her visual language is a study in contrasts. There is a futuristic, almost extraterrestrial quality to her aesthetic, yet it’s balanced by deep cultural references that nod to North African traditions. This tension between the modern and the ancestral is a powerful reflection of her lived experience, one shaped by migration, identity negotiation, and the need to constantly reinterpret the self. Slimene often portrays herself as an alien, not for spectacle, but as a metaphor for the in-between. She is not rooted in one place, which allows her to observe systems critically and speak from a place of thoughtful distance. Activism is not a side project for Azza Slimene, it’s woven directly into her creative practice. As an ambassador for No More Plastic and FIDH (International Federation for Human Rights), she has lent her voice and platform to two urgent global causes: environmental sustainability and the protection of human rights. These partnerships are not symbolic. She approaches each initiative with research, integrity, and the responsibility of someone who knows visibility is a privilege and a tool for change. Her work with No More Plastic is particularly compelling. Unlike the superficial adoption of “eco” trends seen across social platforms, Azza brings a conceptual rigor to her environmental messaging. Her content often blends symbolism and poetic visuals to confront audiences with the consequences of plastic consumption and waste. Rather than guilt or shame, she inspires awareness and curiosity, planting seeds for deeper behavioral shifts. Her alignment with FIDH reveals another crucial dimension of her activism. With strong positions on migration, freedom of expression, and justice, Slimene represents a generation of Arab women redefining public narratives. She doesn’t simply take up space on global platforms.  She questions how and why that space exists, and who is excluded from it. Her voice is intersectional, recognizing that climate justice, human rights, and gender equality are inextricably linked. In an international media environment that often flattens Arab and North African identities into narrow tropes, Azza Slimene brings layered complexity and poetic resistance.  She doesn’t bend to audience expectations. Instead, she reshapes them. Her fluency in Arabic, French, and English is not just practical; it symbolizes her ability to build bridges while maintaining the integrity of her narrative. She reaches across cultures not to dilute meaning, but to deepen understanding. Her use of social media is a masterclass in curation and restraint. Unlike the hyper-visible digital personas common among influencers, Slimene’s Instagram feels like a carefully kept archive. It is cinematic, slow, and saturated with intention.  There is power in what she chooses not to show, and even more in how she frames what she does. In an age that rewards oversharing, Azza’s mystery is magnetic. She reminds her followers that digital presence can also be sacred space. Fashion, for her, is not about trends. It is another mode of storytelling. Whether dressed in structured, futuristic silhouettes or grounded in traditional North African fabrics, her style speaks of past and future in one breath.  Her self-presentation has been described as alien-chic, but nothing is accidental. Every visual choice carries layers, about diaspora, about power, about cultural reclamation. She makes garments into statements, not just about beauty, but about time, memory, and resistance. Slimene refuses to position herself as a brand. Instead, she has built a practice, evolving, questioning, and often intentionally resisting clear definitions. Her career is not measured by output, but by impact and the intellectual paths she opens. Influence, in her world, is not about reach. It’s about resonance. And that requires patience, honesty, and constant reflection. At a moment when visibility is easily bought and meaning often diluted, Azza Slimene is crafting something far more rare, a body of work that merges conscience with aesthetics and presence with purpose. She has made a home not in a specific place, but in a mindset of transformation and integrity. She may not be from here, but that may be exactly what makes her vision feel so vital.

Myriem Boukadida
Lifestyle

Myriem Boukadida A Rising Star at the Intersection of Fashion, Identity, and Global Influence

Myriem Boukadida A Rising Star at the Intersection of Fashion, Identity, and Global Influence By Michele Clark Myriem Boukadida is not simply a model, she is a force of presence and intention. Represented by Elite Paris Management and NAA via Agence Adéquat, Myriem embodies a growing movement of talent from the MENA region who are redefining beauty standards, cultural narratives, and the power of voice in the fashion industry. With her poised elegance and dynamic versatility, she has captivated global audiences, not just with her appearance, but with a quiet confidence and clarity that signal something far more enduring than a fleeting trend. Having built a loyal following through her work with top-tier fashion houses and editorial shoots, Myriem’s appeal lies in her depth. On screen and in front of the lens, she moves with grace, but it is her grounded self-awareness that truly defines her. In conversation, she is thoughtful and composed, choosing her words as intentionally as she moves down a runway. This isn’t just about fashion, it’s about expressing something timeless and culturally rooted through modern channels. Born and raised in Tunisia, Myriem carries with her the richness of North African heritage. Her upbringing, shaped by Mediterranean warmth, tradition, and resilience, plays an integral role in the way she interprets beauty and identity. “I never saw my culture as something to leave behind,” she shares. “It has always been something I wanted to elevate and bring with me into every new space I entered.” This reverence for her roots has shaped her path in the modeling industry. At a time when global fashion is finally beginning to recognize diverse voices and faces, Myriem stands as both muse and messenger. She is not trying to fit into outdated molds. Instead, she brings her full self to every campaign and collaboration, proud, intentional, and uncompromising. Myriem’s ascent into the elite modeling scene has been deliberate. From the beginning, she was drawn not just to beauty, but to storytelling. Every photoshoot, every fashion week, every editorial is a new opportunity to embody something deeper than surface-level glamour. “I’m most inspired when there’s a story to tell,” she explains. “Whether it’s through the movement of a dress, the angles of a shoot, or the concept behind a collection, I love becoming part of something expressive.” Her collaboration with renowned fashion houses across Europe and the Middle East has positioned her as a rising muse of a new era, one that values authenticity over perfection and substance over spectacle. “Models are no longer just faces,” she notes. “We are individuals with a platform and a voice, and I take that responsibility seriously.” On Instagram, where her presence continues to grow, Myriem maintains a carefully balanced digital identity. With refined visuals and an editorial sensibility, she curates her feed with intention, showcasing her work, her travels, and occasional moments of calm introspection. “I want my platform to reflect who I am. Not just as a model, but as a woman, a Tunisian, a global citizen,” she says. Unlike many who chase virality, Myriem remains grounded in authenticity. She uses her platform to uplift, not overwhelm. “The digital world moves fast, but I believe in taking your time,” she reflects. “I post what feels aligned, not just what trends. That’s how I stay true to myself.” Beyond fashion, Myriem is deeply committed to shifting perspectives, especially about what it means to come from the Arab world in the global creative scene. Her mere presence in some of the industry’s most exclusive circles is already a form of cultural advocacy. Yet she goes further. Through interviews, creative collaborations, and her daily choices, she continues to break stereotypes and invite dialogue. “I want girls from Tunis, or Casablanca, or Cairo to look at international campaigns and feel seen,” she says. “That means showing up fully as who I am, without dilution, without trying to erase my identity to fit someone else’s standard.” This mindset makes her a quiet trailblazer. While she doesn’t carry an activist label, her very existence in high fashion with such authenticity is its own statement. For Myriem, the future is not just about booking bigger shows or shooting with more iconic brands, though those milestones matter. Her larger vision includes using her platform to support emerging Arab designers, mentor younger talents from the region, and one day, perhaps even create a line of her own that reflects her aesthetic and heritage. “I think we’re entering an age where beauty, culture, and purpose can merge,” she says. “The new icons in fashion are not just beautiful, they are thoughtful. They reflect something real.” She dreams of contributing to that shift, not as a trend, but as a lasting movement. “I want my work to open doors, to make people feel. That’s how I measure success.” Myriem Boukadida represents a changing fashion landscape, one where cultural integrity and global elegance are no longer mutually exclusive. With each runway she walks, each image she brings to life, and each conversation she invites, she is reshaping not just what beauty looks like, but what it can stand for. Poised, passionate, and intentional, Myriem isn’t just creating a career, she’s shaping a legacy.

Yasmine Yousri
Lifestyle

Yasmine Yousri Living Loudly, Healing Boldly, and Blooming in Full Color

Yasmine Yousri Living Loudly, Healing Boldly, and Blooming in Full Color By Editorial Desk In a world that often values quiet resilience and polished perfection, Yasmine Yousri stands as a defiant force of raw honesty, vibrant self-expression, and unapologetic femininity. A three-time Stage 4 cancer survivor, Yasmine has transformed her life into a living artwork, one that celebrates healing, fashion, mental health, and the complex, beautiful journey of aging with grace and fire. In this exclusive interview with Magnav, Yasmine opened up about what it means to truly survive, to thrive, and to show up as your whole self: no edits, no filters, just truth wrapped in color, courage, and creativity. Cancer, she says, didn’t just challenge her body. It stripped life down to its essence. “It taught me that every day is a second chance, not just to live, but to live loudly, boldly, unapologetically,” Yasmine shared. Fashion, for her, became more than clothes. It became a statement of life. Where many see vulnerability, she sees freedom. Dressing up is her daily reminder to the world and to herself that she’s still here, and she’s going to shine. Her bold, maximalist fashion sense is not merely aesthetic. It is resistance. “Maximalism is my rebellion against silence, invisibility, and ‘fitting in.’ Every color I wear tells a story of survival,” she explains. Yasmine doesn’t use style to impress others. She uses it to express everything she’s lived through. Her wardrobe is layered like her story: vibrant, complex, imperfect, and alive. “I want to show women that boldness isn’t loud, it’s liberating. That you don’t need to shrink yourself to be seen.” Her now-iconic hashtag #يلا_نفسح_اللوك (“Let’s take the look out”) is more than a fun phrase. It’s a gentle rebellion. It encourages everyone to embrace the joy of wearing what they love now, not saving it for a special day that may never come. “It’s a love letter to your inner child who played dress-up, to your future self who never wants to ask ‘what if?’” she says. In Yasmine’s world, fashion is therapy in motion, a spark of self-love that ignites self-confidence and mental wellness. A proud pro-aging advocate, Yasmine is deeply vocal about celebrating every stage of womanhood. She challenges the toxic narratives surrounding aging with the same fierceness she brought to her battle with cancer. “You are not late, you are not behind, and your worth isn’t tied to how few wrinkles you have,” she declares. “Aging is not a flaw, it’s a privilege.” To her, beauty lies not in resisting time, but in honoring what time has taught us. Her message to women everywhere: Stop apologizing for growing older. Celebrate what you’ve grown through. Yasmine’s storytelling is not just visual, it’s soulful. Whether she’s traveling, creating art, or simply reflecting, she transforms each experience into a form of healing. Portugal, she recalls, became a spiritual turning point. “Its light, its poetry, its pace, it felt like a mirror to the version of me I had long buried.” But it’s not just geography that heals her, it’s expression. Be it sculpture, statement fashion, or poetic prose, art has helped her transform pain into power. Her Instagram platform is filled with inspiration, but behind every post lies a deep commitment to mental health. Yasmine makes it clear: healing is not linear, and public life doesn’t protect you from private pain. “I protect my peace like it’s sacred, because it is,” she says. From journaling and dancing to being openly vulnerable online, she practices resilience through softness. “When I falter, I remember: I’ve survived things that tried to kill me. That kind of strength doesn’t vanish, it evolves.” Her legacy, she says, lives in #حياة_بالياسمين (“A Life in Jasmine”), a phrase as poetic as it is powerful. For Yasmine, this isn’t just a personal motto. It’s a movement. A space for women to bloom through adversity and rediscover themselves in the process. “A life ‘in jasmine’ is fragrant with courage, messy with truth, and laced with joy,” she reflects. “It’s not just my story, it’s an invitation to write your own, in color, in strength, and in full bloom.” She closes with the words of Nizar Qabbani: “وَيَبقى الياسمينُ أبيضًا، مهما خانَتهُ الفصول.” “And jasmine remains white, no matter how cruel the seasons become.” A perfect metaphor for her journey and message: no matter what storms we endure, the essence of who we are, our jasmine, remains. Follow Yasmine’s journey of color, courage, and creative healing on Instagram: @yasminyousri_ “I didn’t survive cancer to live quietly. I dress in color, I speak in truth, and I exist unapologetically every day is a celebration of being alive.” — Yasmine Yousri “Aging, healing, and blooming aren’t separate journeys — they’re chapters of the same story. And I choose to write mine in bold, vibrant strokes.” — Yasmine Yousri

Jessy Abdo A Journey of Grace, Grit, and Greatness
Lifestyle

Jessy Abdo A Journey of Grace, Grit, and Greatness

Jessy Abdo A Journey of Grace, Grit, and Greatness By Jane Stevens In the ever-evolving world of Arab entertainment, Jessy Abdo stands out not only for her magnetic screen presence but for the remarkable depth she brings to every character she plays. A Lebanese-Armenian actress with a powerful sense of identity, she has become one of the most beloved faces in the region’s film and television scene. Behind her captivating performances lies a journey shaped by cultural richness, personal resilience, and an unwavering belief in her purpose. Born and raised in Lebanon, Jessy’s early life was steeped in storytelling. Growing up in a family rooted in both Lebanese and Armenian heritage, she was exposed to a mosaic of traditions, languages, and emotions that would later fuel her craft. From a young age, she was drawn to the world of expression, not just listening to stories, but embodying them. It was never about fame or glamor; for her, acting was a calling long before it became a career. Her early path in the industry was anything but simple. Navigating the competitive and often patriarchal entertainment landscape of the Middle East demanded more than talent. Jessy had to cultivate persistence, develop a strong sense of self, and make strategic choices that aligned with her values. Rather than chasing trends, she focused on choosing roles that challenged her and allowed her to grow, not just as an actress, but as a woman navigating a complex, public world. As her career began to gain momentum, audiences took note of her natural ability to translate raw human emotion into layered performances. Whether playing a heartbroken lover, a fierce survivor, or a misunderstood outsider, Jessy brought a quiet power to every scene. She wasn’t performing; she was revealing something truthful. Her portrayal in the hit series Ma Fiyye marked a turning point. In it, she explored the complexities of trauma, judgment, and redemption, capturing the emotional contradictions that define real life. It wasn’t just a performance, it was a statement about vulnerability and strength. Part of what makes Jessy unique is the way she embraces her heritage. As a Lebanese-Armenian woman, she carries the richness of two histories, each marked by resilience, art, and cultural pride. This duality informs her approach to storytelling, offering her a broader emotional palette and a deeper well of inspiration.  Her background also gives her a distinctive lens through which she views fame, not as a pedestal, but as a platform for reflection and change. Off-screen, Jessy is just as intentional. Her presence on social media, followed by over a million fans, is marked by authenticity rather than strategy. She doesn’t project perfection; she reveals personality. From glamorous red carpet moments to quiet reflections at home, she shares herself honestly, letting her audience see not just the star, but the human being behind the spotlight. Her Instagram bio, “Everything I want wants me even more,” captures the spirit she lives by, a mix of optimism, faith, and fierce self-belief. Behind that self-belief is a deep spiritual grounding. Jessy’s approach to life is rooted in alignment, with her values, her energy, and her creative instincts. She is guided by purpose rather than pressure and has learned over time to say no to roles or opportunities that do not reflect who she truly is. This clarity has allowed her to maintain integrity in an industry that often blurs the lines between image and identity. Her role in reshaping the narrative around Arab women in entertainment is also deeply significant. At a time when female voices are rising across the region, Jessy has become an emblem of both strength and sensitivity. She doesn’t conform to old stereotypes, nor does she shout to be heard. Instead, she leads with grace, using her success to encourage collaboration among women in the field. To her, the rise of one woman should be the rise of all. Beyond her on-screen accomplishments, Jessy is passionate about supporting emerging talent. She quietly mentors young actors and creatives, particularly women, and is vocal about the need for safe, empowering spaces within the industry. One of her long-term dreams is to establish a creative studio where storytelling can be explored not just as a career path, but as a form of healing and transformation. For her, art is not just entertainment, it’s therapy, connection, and change. Her view of celebrity is refreshingly grounded. She sees fame not as something to be idolized, but as something to be used responsibly. She is acutely aware of the influence she holds and uses her voice with care, whether it’s through a thoughtful caption, a candid interview, or a quiet act of support behind the scenes. She understands that visibility comes with responsibility and chooses to meet that with sincerity and purpose. The essence of Jessy Abdo lies in her ability to bridge opposites: strength and softness, beauty and depth, visibility and humility. She carries her heritage proudly while also pushing forward into uncharted creative territories. She is equally comfortable in a designer gown at a film premiere or on set exploring the emotional ruins of a character’s past. This balance is what draws audiences to her; she reflects both the aspiration and the authenticity that people crave. In every role she plays and every message she shares, Jessy invites people not just to watch, but to feel. Her art is a mirror held up to the human experience—messy, complex, and ultimately beautiful. She reminds us that being true to oneself is not only possible, but powerful. Jessy Abdo is not simply an actress. She is a storyteller, a cultural bridge, and a quietly revolutionary force in Middle Eastern cinema. Her story is still unfolding, but one thing is clear: she is not chasing greatness; she is gracefully becoming it.

Omaima Alazzah
Lifestyle

Omaima Alazzah Blooming Boldly Through Adversity and Style

Omaimah Alazzah Blooming Boldly Through Adversity and Style By Afef Yousfi In a world that often confines women to narrow narratives, Omaimah Az carves her own path, one of survival, self-expression, and radiant authenticity. A multi-cancer survivor and unapologetic maximalist, Omaimah uses fashion as voice and life as canvas. Through her bold looks and even bolder spirit, she invites others to reclaim their stories and shine, no matter what life has taken or given. Cancer stripped her to the raw core,  body, mind, and identity. But in the rubble, she found clarity. Life, she believes, isn’t about perfection; it’s about persistence. Every heartbeat became a reason to be visible, vibrant, alive. Fashion turned into both a battlefield and a sanctuary. She didn’t dress to hide scars; she dressed to showcase survival. When she layers color and print, she’s telling the world, “I was here. I fought. And I hunger to live.” Maximalism, to her, is more than an aesthetic; it’s rebellion. When others expect softness after trauma, she responds with texture. When the world whispers “less is more,” she answers, “more is more.” Every scarf, every vintage brocade, every unexpected silhouette becomes an emotional postcard from the woman she’s been, the woman she became, and the one she’s becoming. Her outfits might overwhelm, and that’s intentional because she’s known erasure and refuses to accept it again. Her rallying cry, now echoing through feeds and communities, a powerful reminder to let your look speak. It’s an anthem for inner freedom, a nudge to the younger self who once played dress-up in secret, to the future self who wonders if it’s too late to start. It’s kinetic therapy,  therapy you wear. When you step into an outfit that makes your heart swell, you reclaim agency over your body and joy. That act of choosing boldness, just for you, is one of the bravest acts of self-care. She’s also fiercely vocal about pro-aging and the need to dismantle beauty myths designed to keep women small. Age, she says, has been used unfairly as a weapon, turning natural change into something shameful. But every fine line is a map of endurance, every silver strand a medal. Beauty isn’t about denial,  it’s about reclamation. She encourages women to stop apologizing for time and to stop equating youth with worth. Your value, she insists, lies not in reversing time but in owning your place within it. Omaimah’s soul finds nourishment in travel and art, especially when woven together with healing. Morocco, with its mosaic tiles, spice markets, and unfiltered color, became a mirror for her inner landscape. There, boldness met boldness. But beyond geography, it’s the act of creation,  in fashion, sculpture, and textiles,  that brings true solace. Art isn’t separate from survival; it is survival. Every journey, every brushstroke, and each layer in her wardrobe becomes part of her ever-evolving narrative. Emotional resilience, especially when lived in the public eye, is something she tends to with sacred care. She’s intentional with visibility, treating it as a temple. When needed, she closes her tabs, protects silence, and returns to softness. Reflection comes through journaling, cooking, dancing, and simply breathing. Vulnerability isn’t performative,  it’s power. And when the weight becomes heavy, she reminds herself, “I survived what was meant to break me.” That kind of strength doesn’t vanish; it evolves. At the heart of her platform is the movement, a phrase that began playfully, referencing almonds for sweetness and her nickname  but soon grew into a profound metaphor. Life in almonds became a symbol of richness grown in the aftermath of pain, of beauty that emerges from hardship. She hopes to leave behind a living archive where women feel seen, inspired, and reminded of their own light, especially when they feel dimmed. It’s not just a personal story, but an open invitation for others to write their own, in color, in strength, and in bloom. As Mahmoud Darwish wrote, “We have on this earth what makes life worth living.” Omaimah Az is doing just that,  living vividly, boldly, deeply, turning survival into art and art into lifeforce.

Ziad Barbar Alsaleh
Lifestyle

Ziad Barbar Alsaleh Crafting Laughter, Culture & Creativity

Ziad Barbar Alsaleh Crafting Identity Through Style in the Heart of Saudi Arabia By Paul Smith In the fast-evolving world of fashion, few names in the Arab region resonate with the blend of elegance, precision, and cultural pride quite like Ziad BarBar Alsaleh. A certified fashion styling coach and a professional celebrity stylist, Ziad has redefined the role of image consultancy in Saudi Arabia and beyond, transforming the way individuals present themselves, not only through clothing but through identity. To Ziad, styling goes far beyond dressing someone in trendy clothes. It’s about understanding the person, their body shape, skin tone, character, and the subtle nuances that define their presence. In a region where this role wasn’t widely recognized in the past, Saudi Arabia is now witnessing a renaissance in self-presentation, and Ziad has been at the forefront of this transformation. As the Kingdom becomes more image-conscious, the stylist has become essential, guiding individuals toward looks that are not only flattering but that reflect their personality and cultural essence. Working with celebrities has taught Ziad the art of balance. Each artist, whether an actress or singer, carries a unique identity rooted in their craft. Ziad studies not just their public persona but the emotional tone of their work, their interviews, and their mannerisms to craft looks that echo their spirit. Whether it’s a singer known for romantic melodies or an actress portraying powerful roles, the styling must resonate authentically. Trends may come and go, but Ziad’s commitment lies in tailoring each look to the individual, choosing what enhances their presence rather than merely following what’s fashionable. As an image consultant, Ziad curates more than appearances, he builds narratives. In the Saudi and Middle Eastern context, this role carries cultural weight. It requires an intimate understanding of a person’s lifestyle, social environment, and aspirations. His approach begins with deeply analyzing a client’s personality and intended message, then building an image that communicates with power and grace, while staying true to who they are. The ultimate goal is to leave an impression rooted in authenticity. The future of Saudi fashion is one Ziad views with immense optimism. Thanks to Vision 2030 and the leadership of King Salman bin Abdulaziz and Crown Prince Mohammed bin Salman, creatives are being empowered through strategic cultural initiatives. Riyadh Fashion Week stands as a powerful symbol of the Kingdom’s emergence as a serious player in global fashion. With the Ministry of Culture and the Fashion Commission creating unprecedented opportunities, Ziad believes this is a golden era for designers and stylists in the region—and he intends to be a bridge between local creativity and international acclaim. Ziad’s journey into fashion began at a young age. As a child, he instinctively enjoyed coordinating looks and helping others dress with confidence. This passion matured into a calling, leading him to formal education at the Collège des Arts. Over time, his desire to guide others evolved into a mission. As a fashion styling coach, he finds the greatest reward in mentoring aspiring creatives, watching their confidence grow, their talent refine, and their voices emerge in a competitive industry. Passing on his knowledge has become a deeply personal legacy. Throughout his career, Ziad has had moments of extraordinary impact. He recalls, with pride, being personally requested by legendary singer Mayada El Hennawy to style her for a TV appearance, a significant moment that marked his rise in the world of celebrity fashion. Another highlight came unexpectedly: while admiring a promotional ad for a Sherine Abdel Wahab concert, he hoped to be part of it. Miraculously, the next day, her team reached out to him, just a night before the show. Despite the tight schedule, the styling became one of her most iconic looks, a testament to Ziad’s readiness and creative instinct. Staying ahead of trends is a core part of Ziad’s work, but he is quick to clarify that trends are only a tool, not the goal. He closely follows international fashion weeks, especially in Paris, and continually reviews designer collections to remain connected to the global fashion pulse. However, his guiding principle remains authenticity. Each client’s styling must reflect their character, story, and essence. For Ziad, trends are meant to serve the individual, not overshadow them. This careful balance is the essence of his styling philosophy. He also addresses common misconceptions about fashion styling, chief among them, the idea that following trends equals being stylish. Ziad emphasizes that real style is about self-awareness, not imitation. What looks good is not always what’s trending, and elegance is about understanding yourself deeply enough to choose what empowers you. Through his work, he redefines fashion as a personal language of confidence and identity. Cultural heritage plays a central role in his work. Ziad believes that modern aesthetics and traditional influences don’t contradict—they complement. Whether it’s through the incorporation of heritage-inspired silhouettes, contemporary fabrics, or modest designs rooted in cultural values, he ensures that both past and present are respected in every look. His aim is always to create visual harmony, where identity is preserved and elevated simultaneously. To aspiring fashion professionals in Saudi Arabia, Ziad offers grounded advice. Passion alone is not enough. Success in styling demands education, discipline, and hands-on experience. He urges young creatives to study the art seriously, stay curious, attend fashion weeks, and build a refined eye for detail. In his view, consistency, curiosity, and professionalism are the pillars of long-term success in the industry. Ziad BarBar Alsaleh is not simply dressing people, he is helping them become the best, truest version of themselves. With each look he creates, he is also styling the image of a region on the rise, merging heritage and high fashion, personal identity and modern elegance. And in doing so, he’s helping shape the visual language of a new era in Arab style.

Dana Hallani
Lifestyle

Dana Hallani From Family Kitchens to Culinary Stardom

Dana Hallani From Family Kitchens to Culinary Stardom By James Wood In a world where culinary talent often gets boxed into traditional definitions, Dana Hallani breaks the mold with poise, passion, and personality. Based between Dubai and Beirut, Dana has carved a niche for herself in the competitive world of fine dining and creative gastronomy. With a growing digital presence and a newly founded private dining brand, L’Étoile Privée, she is redefining what it means to be a chef in today’s multicultural and media-driven world. Dana’s journey into the culinary arts is as vibrant as the dishes she prepares. “Cooking wasn’t something I planned as a career—it was a language I grew up speaking,” she says with a warm smile. “In my family, food wasn’t just nourishment. It was a connection. It was love. It was memory.” Growing up between Lebanon and the UAE, Dana was surrounded by rich culinary traditions, where spices weren’t just ingredients but heritage, and recipes were passed down like sacred family heirlooms. She began helping in the kitchen as a child, eventually refining her skills through formal training and international travel, which exposed her to a diversity of flavors and techniques. Today, Dana is the proud founder of L’Étoile Privée, a boutique private dining experience that reflects her elegant yet bold approach to cuisine. “The name means ‘The Private Star,’ because I wanted my clients to feel special, like the centerpiece of the evening,” she explains. Each event she hosts is bespoke, from the curated menus to the table design and guest experience. From intimate dinners for celebrities to high-profile events for Dubai’s elite, Dana’s work speaks for itself through stunning plating, sophisticated flavor profiles, and unmatched hospitality. Yet, behind the glamorous veneer is an artist deeply rooted in authenticity. “I’m not just here to impress with foie gras or truffles. I want to tell a story on every plate. A story of where I’m from, where I’ve been, and who I’m cooking for.” Dana’s cooking philosophy is distinctly personal yet universally appealing. She describes it as “Middle Eastern soul with a global twist.” Whether it’s a modern take on kibbeh with pomegranate glaze or saffron-infused risotto with hints of rose water, Dana’s creativity lies in blending comfort with surprise. Living between Dubai and Beirut, two culturally rich cities, provides constant inspiration. “Dubai is fast, ambitious, and cosmopolitan; there’s always something new to taste and learn. Beirut is emotional, artistic, and grounded in tradition. I take the best of both and make it my own,” she reflects. This duality is what makes Dana’s food resonate so widely; it’s nostalgic, yet forward-looking. Traditional, yet experimental. In addition to her culinary talents, Dana has become a prominent figure in the digital space. With a growing Instagram following and collaborations through platforms like dl.boutiqaat.com, she shares recipes, behind-the-scenes stories, and glimpses of her events. Her feed is a visual feast, combining elegant dishes with personal moments and lifestyle content. “When I post online, I want people to feel like they’re in my kitchen,” she says. “It’s not just about showing perfect plates, it’s about sharing the process, the fun, the flaws, the laughter.” Dana is also passionate about empowering women through her work. “Being a chef, especially as a woman in the Middle East, hasn’t always been easy. But I want young girls to see that you can lead with grace, and still command the room.” Challenges and Growth many entrepreneurs, Dana has faced challenges, especially during the early stages of building her brand. Logistics, staff management, sourcing premium ingredients, and maintaining consistency across events were all obstacles that required learning, patience, and a sharp sense of leadership. “The hardest part was realizing that being a chef isn’t just about cooking. It’s about managing people, costs, creativity, and expectations all at once,” she admits. “But that’s also what I love. It keeps me on my toes. Every event is a new chapter.” She credits her success to the values instilled in her by her family, resilience, humility, and always striving to give more than you take. Dana’s future is as flavorful as her past. She is currently working on a line of artisanal spice blends inspired by Levantine flavors, as well as plans to expand L’Étoile Privée into a concept space where food, art, and culture come together. “I want to create a place where people can not only eat, but feel,” she says. When asked what success means to her, Dana doesn’t hesitate: “Success is being remembered, not just for the food you made, but how you made people feel.” In every plate she prepares and every table she sets, Dana Hallani continues to create magic, one private star at a time.

Yasmin Bouabid
Lifestyle

Yasmin Bouabid Bridging Cultures Through Screen & Story

Yasmin Bouabid Bridging Cultures Through Screen and Story By Sidra Asif Yasmine Bouabid embodies a unique artistic presence that is both grounded and fluid. With Italian and Tunisian roots and a home base in London, she moves effortlessly between cultures, languages, and mediums. As an actress, co-founder of a creative platform, and multilingual storyteller, Yasmine is part of a rising generation of talent reshaping the global narrative through authenticity and depth. Born in Genzano di Roma in 1994, Yasmine grew up in a richly layered environment that shaped her early sense of identity. Her Italian upbringing blended with her Tunisian heritage, giving her a deep connection to two distinct worlds. From a young age, she was drawn to performance and pursued formal training in Rome, where she studied acting at Teatro Azione and took part in specialized workshops at the Centro Sperimentale di Cinematografia. Mentored by cinematic icons such as Mirella Bordoni and Giancarlo Giannini, she developed not just technique but an enduring discipline rooted in classical and contemporary craft. After her early years in Italy, she began to explore opportunities in Tunisia, expanding her artistic reach into North Africa’s vibrant cultural scene. She appeared in several film and television productions, including Khoussouf, Fleur d’Alep, and various acclaimed short films such as Collarbones, La mort qui tue, and 4 murs et l’infini. These roles showcased her ability to capture vulnerability and strength in equal measure, earning her critical recognition early in her career. In the years that followed, her performances in series like Awled El Ghoul and Harga brought her widespread praise. She portrayed Mariem and Waad with powerful realism, leading to a wave of award nominations and accolades from youth-focused platforms and independent film festivals. Her rise in Tunisia’s entertainment scene marked a turning point, not only professionally but also in how she began to understand her voice as an artist in multicultural spaces. Her momentum continued when she joined the cast of Jurassic World: Dominion, stepping into the world of Hollywood productions. While the role of a rescue chopper pilot was brief, it symbolized her readiness to move into broader international waters. It also opened new doors, and she soon found herself cast in UK productions such as Doctor Who, in which she played Lucia Colasanto, and historical dramas like Slave Market and its sequel. These roles were not only exciting career milestones but also platforms to represent North African and Mediterranean women in stories where they are often underrepresented. One of Yasmine’s most defining ventures is the creation of Onirique World, a collaborative platform she co-founded in London. With a vision to bridge artists from different backgrounds and mediums, Onirique has become a space for dialogue, artistic experimentation, and cultural fusion.  Through this initiative, Yasmine explores not just storytelling through acting but the act of building creative communities. Onirique is where her passion for cross-cultural collaboration meets her entrepreneurial spirit. Fluent in Italian, Arabic, French, and English, Yasmine brings a rare versatility to each role. Her ability to shift between languages and dialects is more than a professional asset, it is central to how she inhabits characters and navigates the nuanced emotional landscapes of the scripts she chooses. She’s trained with several top coaches in London and continued honing her skills over the years, exploring everything from voice modulation to method acting. Her performance style has matured into one that is grounded in emotional truth yet open to artistic risk. Outside of acting, Yasmine’s creativity spills into other fields. She founded Monraï, a jewelry brand born out of her desire to express herself in a tangible, wearable form. What started as a personal project soon evolved into a business that reflects her aesthetic: minimalist, meaningful, and deeply inspired by cultural memory. Balancing a brand with an acting career might seem overwhelming to some, but for Yasmine, it’s about creating harmony between different sides of herself. She’s intentional in how she structures her time, choosing projects that align with her values and ambitions. Navigating identity in a world that often prefers simplicity over complexity hasn’t always been easy. She speaks openly about the challenges of fitting into industry boxes and the ongoing struggle to be seen not just as a “North African actress” or an “Arab artist,” but as a full person with range and depth. What drives her is the belief that artists like her have the power to shift perspectives simply by existing authentically and refusing to shrink. Her future projects are diverse and ambitious. From new TV series like Al Fitna and Siko Siko to indie films such as One Last Sin, she continues to choose roles that push her forward. She’s cautious about revealing too much before release, a sentiment grounded in humility and a belief that the work should speak for itself. What is clear, however, is that her career is expanding across borders, and she’s carving a path that others can follow. Yasmine Bouabid’s journey is one of graceful evolution. From Rome to Tunis to London and beyond, she brings her whole self to every performance and every project. She represents a generation of artists who are globally aware yet deeply personal, who believe in collaboration over competition, and who use art to connect rather than separate. As she moves forward, it is not just her talent that sets her apart, it is her vision. Whether acting on screen, building creative platforms, or designing jewelry that tells a story, Yasmine is committed to living and creating with purpose. Her story is still unfolding, but it already offers something powerful to audiences and artists alike: a reminder that identity is not a limitation but a well of inspiration.

Rayan Hayek
Lifestyle

Rayan Hayek The Young Lebanese Host Redefining Arab Celebrity Conversation

Rayan Hayek The Young Lebanese Host Redefining Arab Celebrity Conversation By Desk Reporter At just 19 years old, Rayan Hayek has swiftly emerged as one of Lebanon’s most luminous young talents. Known to millions of followers on Instagram as rayanhayek, he is the articulate and charismatic host behind the YouTube show Baynetna, where he interviews prominent Arab figures across entertainment, politics, and culture. But Rayan is much more than a digital personality—he’s guiding the next generation toward meaningful dialogue and storytelling in the Middle East. Growing up in Lebanon, Rayan carried a curiosity about people and narratives that distinguished him early on. His journey into media began in his early teens with simple Instagram stories, but quickly evolved into something bigger. By 2023, at just 18, he launched Baynetna, a show that within months reached over fifty episodes and drew a devoted audience hungry for substance. His influence is underscored by more than 3.1 million Instagram followers, establishing him as a force in youth-driven Arab media. Rayan chooses to center the individual behind the celebrity. His interview style is candid yet respectful, inviting guests to share personal insights rather than rehearsed statements. The success of Baynetna is not measured in flashy production but in the moments when guests drop their guard and reveal who they are. He’s known to discuss topics that matter, mental health, grassroots activism, and the realities of living in the region. His approach bridges generational gaps and offers a space for reflection often missing in regional media. Despite his youth, Rayan’s ambitions are distinctly global. Forbes Middle East named him to its prestigious 30 Under 30 list in the Sports & Entertainment category, citing his plans to expand Baynetna across Europe, beginning with a French version. This recognition placed Rayan among the youngest Arab media innovators and cemented his status as a creative force to watch. What distinguishes Rayan is not just his celebrity access, but the human stories he amplifies. Whether interviewing entertainers, public figures, or leaders, his genuine empathy and curiosity allow guests to speak honestly about their struggles and aspirations. His style has naturally attracted high-profile interviewees, as well as a growing reputation for breaking down barriers between public image and private truth. On-screen, Rayan is polished and poised. Off-screen, he remains grounded, sharing behind-the-scenes glimpses into his personal life, a balance that endears him to the youth who see him as both an approachable voice and an aspirational figure.  His Instagram feed integrates moments with friends, family, and personal reflections alongside promotional content for Baynetna, creating a coherent narrative: success doesn’t require abandoning authenticity. Rayan’s rise from a teenager making informal clips to a respected media host underscores his discipline, drive, and emotional maturity. He handles public scrutiny with composure, maintaining professionalism even when facing criticism. This maturity has earned respect from both peers and older interview subjects across industries. His nomination as Middle East’s Best Arab Influencer at the Joy Awards further emphasizes his growing stature and the seriousness with which he takes his public role. Looking ahead, Rayan’s vision extends beyond interviews. He intends to launch daily human-interest segments that document everyday stories, ordinary lives layered with extraordinary truth. His ambition is to challenge stereotypes and amplify voices often overlooked. His upcoming expansion into European markets, including a French-language edition of Baynetna, demonstrates bold thinking and cultural ambition. Despite his rapid ascent, Rayan remains anchored in gratitude and purpose. He sees storytelling as a path to empathy and understands that influence involves responsibility. Rather than chasing virality, he pursues resonance, conversations that linger long after the episode ends. Rayan Hayek symbolizes a new wave of Arab youth media: thoughtful, inclusive, and globally minded, yet deeply rooted in regional identity. He elevates interviews from performative appearances to emotional passports. At a time when celebrity culture often overshadows substance, he managers to keep substance at the forefront, earning him more than fame, but enduring trust. His story is still unfolding. But already, Rayan Hayek has become a model of how a young Arab media creator can shape culture, not by following trends, but by inviting deeper conversation and honoring stories that matter. Whether hosting, expanding Baynetna, or mentoring the next generation, he’s building a legacy around connection, authenticity, and impact.

Gita Farah
Lifestyle

Gita Farah Where Fashion Meets Experience and Luxury Becomes a Lifestyle

Gita Farah Where Fashion Meets Experience, and Luxury Becomes a Lifestyle By Jane Stevens Gita Farah is not just curating events,  she’s crafting worlds where elegance, artistry, and experience converge. With a unique brand that bridges luxury fashion and immersive event planning, Gita has emerged as one of the most sophisticated visionaries in the global lifestyle space. From her roots in London to her expansive influence in Dubai, her work is redefining what it means to live and breathe luxury. Her journey began with a deep understanding that fashion and events share the same soul ,  both are forms of storytelling. Fashion sets the tone while events create the memory, and for Gita, bringing them together was not a strategy but a calling. Her vision was to create seamless experiences where couture isn’t just worn but lived. Whether it’s a couture-inspired gala or a one-of-a-kind design piece, every creation speaks to her belief that true luxury is not just seen, it’s felt. Having studied Fashion Design and Marketing in London, Gita built an impressive network across the UK and launched her fashion boutiques in London and Buckinghamshire. London, rich in heritage and timeless in elegance, grounded her creative instincts in tradition and depth. Meanwhile, Dubai opened a new chapter, one of innovation, bold thinking, and endless possibility. Gita has worked within the city’s luxury fashion industry since 2010, long before its current global rise, and the energy of Dubai continues to inspire her to dream without limits. These two cities reflect the duality of her creative identity,  London’s refined heritage balanced with Dubai’s fearless ambition. At the heart of her brand is Gita Farah Venues, a service that transcends traditional event planning by fusing fashion, art, and culture into unforgettable moments. Each event is a curated masterpiece, often hosted in the most exclusive venues in the world’s most desirable cities. These are not just events — they are sensorial journeys. Gita works closely with designers, artists, and luxury brands from around the globe to spotlight talent in immersive, emotionally rich settings. From haute couture showcases and private trunk shows to elevated networking lounges, her guests are not only experiencing beauty but becoming part of the story. One of the most striking examples of her work is her London Fashion Week event titled “West Meets East,” held at the iconic Churchill Hotel. The show brought together designers from five continents and more than 600 esteemed guests. Rather than a conventional runway, she transformed each room into a living gallery,  from curated lighting and ambient scent design to art installations that reflected the soul of each collection. The event drew attention from major media including BBC Arabic and Alghad TV and became a hallmark of her signature approach: immersive luxury that sparks conversation and connection. Gita’s personal style and presence are just as impactful as her events. As a brand ambassador for global names such as Charlotte Tilbury and 111SKIN, she represents more than just aesthetics — she represents belief in the brands she works with. Whether in beauty, fine jewelry, or fashion, her endorsements are rooted in authenticity and admiration. This role naturally complements her curatorial work, as she continues to bring together like-minded creatives, tastemakers, and innovators through every event she hosts. Every detail matters to Gita,  from the scent in a room to the light glinting off a gown. Her meticulous planning process ensures that each event is a layered experience designed to engage all the senses. Guests often leave her gatherings asking when the next one will be,  a testament to the emotional resonance she creates. What continues to set Gita apart in a highly competitive industry is her unwavering commitment to innovation and storytelling. She doesn’t just follow trends, she sets environments. Whether it’s a grand international fashion event or an intimate art showcase, she crafts experiences that are both aspirational and unforgettable. Her strength lies in listening,  to the creative pulse of the moment, to her clients, and to the talented people she surrounds herself with. As a woman leading in the world of luxury, Gita has faced challenges,  but they’ve only strengthened her resolve. She’s had to develop resilience, navigate diverse personalities and cultures, and build her reputation in a space where tradition has long dominated. Yet she continues to thrive, especially by uplifting other women in the industry. Over 80% of the designers and artists she collaborates with are women, and showcasing their work is a cornerstone of her mission. For Gita, luxury is not about exclusivity for the sake of status, but about meaningful inclusion, cultural richness, and global storytelling. Her drive has always come from within,  fueled by the desire to create beauty that cannot be ignored. By focusing on authenticity and connection, she has built a brand that speaks louder than any challenge she’s faced. Luxury, to Gita, is not about excess but intention. It’s the act of curating something deeply personal, globally inspired, and emotionally impactful. It’s about surrounding yourself with experiences that reflect your essence, and offering that same level of thoughtfulness to your guests and collaborators. Looking ahead, Gita is set to unveil two highly anticipated projects in Dubai. First, she is collaborating with Miss Universe to curate an exclusive luxury fashion showcase and awards event,  one that will spotlight the best talent in modeling and design on an international stage. Second, she is launching a private, members-only luxury club for designers, creatives, and tastemakers. This new space will offer invitation-only access to high-fashion events, immersive brand activations, exclusive trunk shows, fine dining, and elevated networking,  all within beautifully curated environments that reflect Dubai’s dynamic elegance. As Gita continues to shape the future of fashion and experiential luxury, one thing is clear her world isn’t just one of style, but of soul. Through her vision, luxury becomes a lifestyle, and every moment becomes a masterpiece.

Threads of Change: Evolving Fashion and Lifestyle in the Middle East
Lifestyle

Threads of Change: Evolving Fashion and Lifestyle in the Middle East

THREADS OF CHANGE Rising Star in Iraqi Media and Entertainment By Hafsa Qadeer A few hours before dawn in a Riyadh souk, richly embroidered abayas hang like tapestries against the warm stone walls. The soft glow of lanterns illuminates abaya silhouettes in every hue – deep sapphire, coral pink, olive green. In the Middle East today, these flowing robes are no longer just modest dresses; they are canvases of self-expression. Designers and women alike are weaving heritage with high fashion, turning centuries-old traditions into runway statements. Each paisley print, glittering crystal and cut-out trim tells a story of a society blending the sacred and the stylish. As one Saudi brand calls it, every outfit is “the attitude you wear”. In this region, fashion and identity swirl together like the silk threads of a kaftan. From Gulf metropolises to mountain villages, men and women are redefining what it means to dress modestly, embracing luxury and leisure alike. In Oman, for example, Ramadan is literally a runway: women “renew their interest in traditional fashion that reflects the authentic Omani identity, infused with touches of modernity”.  Delicate Mukhwar dresses – hand-embroidered with gold thread on silk – share space with Moroccan jalabiya kaftans in soft beiges, sky blues and rosy pinks. Omani boutiques fill with sequined caftans and embroidered silk scarves the way markets brim with spices. In the early days of Ramadan, women choose opulent, embroidered traditional gowns for family iftars; by the final ten nights they favor simpler, lighter abayas and jalabiyas for comfort and elegance. In Beirut and Amman and Abu Dhabi, designers tap centuries of Arab and Islamic art. Jordan’s Basma Abu Ghazaleh of KAGE mixes Bedouin motifs with luxe fabrics – as one report notes, her label “combines sophistication with cultural nuances,” redefining modest wear with a “contemporary edge”. Even in places once isolated from global runways, the new generation is bold. In Doha, the young brand Vandella “masters the art of the T-shirt, jeans, and abaya ensemble,” offering capsulized abaya collections with “impeccably tailored designs”. 1309 Studios in Qatar pairs traditional abayas with sharp blazers and jackets, “redefining abayas for women who aren’t afraid to stand out”. Azalea Designs in Doha brings bright pop colors and classic Arabesque embroidery to flowy modern silhouettes. There are even Qatari perfume houses and home-decor lines like Wadha fusing Islamic geometric patterns with minimalist luxury. Across the Gulf, the message is clear: tradition is the foundation, not the limit. Gulf Glamour: UAE & Qatar Dubai and Abu Dhabi have become global fashion hubs. Local labels are turning modest clothing into modern chic. Dubai’s Bouguessa brand, founded by Algerian-born Abdujalil Bouguessa, is known for its “minimalist yet sumptuous approach”. Its refined abayas and tailored dresses blend clean European cuts with subtle Middle Eastern details. Nearby, Emirati designer Hessa Falasi set tongues wagging at Fashion Forward Week with a collection of gorgeous pink abayas tied with surprise bows and neon trim – proof that even the most covered-up look can feel playful. Falasi herself summed it up: “The Middle East designers are changing the market…We love quality, we love to dress up,” she said after her show. “Five years ago, who knew that you would see hot pink abayas and neon colors on an Emirati runway?” she laughed, marveling at how quickly tastes have shifted. Not far off, a new generation of Gulf brands is sprouting. In Qatar, the House of Malachite offers statement heels alongside satin robes; Hissa Haddad is famous for jeweled silk sandals and frothy lavender gowns fit for a princess. A bridal shop in Kuwait City sells abaya-inspired wedding dresses with gold embroidery. Even Abu Dhabi’s art fairs now feature Islamic-inspired streetwear. Modern and traditional exist side by side: on the same shopping street you might find a high-street dress boutique next to a tailor offering hand-block-printed jalabiyas from India. Through it all, modesty remains a core value. As designer Hannah Hassan of Saudi’s Nirvana brand observes, wearing the abaya or hijab is “more to do with how we behave and carry ourselves than what we wear”. Her team’s latest collection “celebrates the elegance of rich cultural heritage that defines unity in diversity”. They call it “ethnic traditional art with an outrageous modern attitude” – fine silk brocades and lace that can be a flowing kaftan one day and a stylish beach robe the next. In Saudi Arabia, too, colors are no longer taboo. As Arab News reported, “Saudi girls and women” now wear abayas in “vibrant and daring colors, patterns and fabrics” as a form of self-expression. In Riyadh boutiques and Jeddah pop-ups, racks of abayas often feel more like art galleries than uniform black closets. One emerging designer, Reem Al-Bayyat of the label Mad Since 1982, literally cuts and pastes together abayas from patchwork fabrics printed with her own drawings. “Every piece tells a story; no two look the same,” she says. Her bright creations make the everyday abaya look like a quilted canvas. Lamya Al-Sarra of Lamya’s Abayas goes even further with bold summer hues. She describes her own gowns as “timeless, elegant, and effortlessly stylish. Each piece is designed to make a statement… I love playing with bold colors, interesting cuts, and unexpected details”. Both women started by designing dresses for friends and quickly found the demand grew. Today, Saudi girls stop strangers on the street to ask about the eye-catching outfits, proving once again that modesty and glamour go hand in hand. Majestic Oman: A Ramadan Runway In Oman, the story is as much about celebration as couture. Every Ramadan, Omani women thoughtfully plan a wardrobe that bridges modesty and joy. It might start with a hand-embroidered Mukhwar dress – a long, flowing gown woven from silk and cotton and stitched with gold or silver thread – perfect for the first Iftar gatherings. But as the month progresses, pastel kaftans and light cotton abayas take over, offering ease during the hot desert nights. Markets in Muttrah and Nizwa bustle with shoppers choosing from

Dr. Raghad Fahmi
Lifestyle

Raghad Fahmi Bridging Beauty, Purpose & the Digital Arab Dream

Crown & Camera Dr. Raghad Fahmi Bridging Beauty, Purpose, and the Digital Arab Dream By Peter Davis  In the heart of Dubai, a city synonymous with ambition, innovation, and aesthetic elevation, Dr. Raghad Fahmi has carved a niche that is both unique and quietly revolutionary. Known to her millions of fans as @rragoode, she balances the clinical focus of dentistry with the expressive freedom of digital creativity. With an elegant presence on Instagram and a warm, magnetic aura across platforms, she represents a new wave of Arab women who defy definition and bring heart, humor, and heritage into every scroll, swipe, and smile. Raghad’s path began not with a viral video or a runway collaboration, but in the academic discipline of medicine. Trained as a dentist and currently practicing in Dubai, she approaches her clinical work with seriousness and empathy. Yet it is in the in-between moments, the candid Instagram reels, the glimpses into her morning rituals, the outfit transformations and skincare secrets, that she brings her audience into a softer, more personal world. She is not just showcasing a lifestyle; she is quietly crafting a narrative of modern Arab womanhood that is global, graceful, and grounded. Social media, particularly Instagram and TikTok, has become the canvas for her story. Her Instagram grid sparkles with well-curated fashion, travel snippets, beauty tutorials, and day-in-the-life vlogs that feel intimate yet polished. Whether she is sharing a favorite abaya look or highlighting a dental tip in her clinic coat, Raghad navigates her audience’s attention with care. With more than six million followers, her reach speaks to her ability to connect across age, region, and language. It is not just about trends for her. It is about meaning, mood, and memories. TikTok offers another side of her persona. Light-hearted, charming, and playful, her short videos frequently ride the wave of trending audios, dances, and challenges, always with her own twist. She is never trying to be someone else. Instead, she is offering a peek into how she interprets the moment, blending the tempo of the platform with her personal taste and subtle elegance. Her followers flock to her not just for entertainment, but for a sense of comfort and shared culture. Her content feels like an invitation to belong. Her YouTube channel, while less frequently updated, allows for more depth. In long-form videos that cover everything from travel to skincare, she offers a richer, slower-paced connection. Viewers engage not just with her visuals, but with her voice, her thoughts, and her sense of rhythm and detail. A video about her trip to Istanbul, for example, is as much about the architecture and food as it is about the emotions tied to the place. There is something inherently nostalgic and reflective in the way she crafts her digital presence, a kind of digital journaling that resonates beyond algorithms. Though she has partnered with a variety of brands across the Middle East, Raghad’s approach to collaboration is selective and intentional. She works with labels that align with her values, aesthetics, and audience. Her promotion of beauty and wellness products feels more like a personal recommendation than a marketing push. Brands like Benefit Cosmetics and Honor Arabia have found in her a rare mix of credibility, charm, and regional resonance.  These partnerships are built not just on influence, but on authenticity, a quality that has become her signature. But what sets her apart is not just her following or visual branding. It is her ability to reflect her cultural identity without reducing it to a trope. She celebrates her Arab roots through language, design, and spirit without ever shouting for attention. There is a quiet pride in her presence that speaks volumes. She understands the weight of representation and carries it with poise. Whether she is wearing a traditional outfit or answering a fan question in Arabic, her audience sees someone who is both familiar and aspirational. The success she has found online did not happen overnight. It is built on consistency, intuition, and an unwavering sense of self. While many chase virality, Raghad has built longevity. She shows up not as a brand, but as a person. One day it is a skincare routine, the next it is a glimpse into her daily work as a dentist. She allows her audience to witness her multitasking reality without glamorizing burnout. In doing so, she creates space for others, especially young women, to see themselves not as boxed into one identity, but as capable of balancing many. Of course, this balance is not always easy. Behind the scenes, there are long days, tight schedules, and the constant navigation of privacy in the digital world. Yet Raghad handles it all with grace. When she opens up about the challenges, it is done with a soft vulnerability that strengthens rather than weakens her bond with followers. She knows that real influence lies not in perfection, but in connection. As her platform grows, the question becomes not what more she can do, but how far she wants to take it. Conversations around health advocacy, mentorship, and community engagement seem like natural extensions of her evolving path. There are hints of future projects that could blend wellness education with digital storytelling. Her ability to move fluidly between clinical authority and creative expression gives her a rare versatility. Few influencers, let alone professionals, possess that mix. Dr. Raghad Fahmi’s journey is not just one of social media success. It is a reflection of a wider cultural moment where Arab women are increasingly shaping their own narratives, rewriting rules, and embracing visibility without compromise. Her reels may be short, her captions may be simple, but the message is layered. You can be many things. You can build beauty without losing depth. You can wear a lab coat and a red lip, and both can be part of the same truth. In a world hungry for representation, depth, and sincerity, Raghad is a mirror for millions. She reminds us that being seen is not just

Moza bint Nasser
business

Moza bint Nasser: The Architect of Progress Through Education

Moza bint Nasser The Architect of Progress through Education By Editorial Team The world often measures success by economic growth or geopolitical influence,  but Sheikha Moza bint Nasser offers a different vision, one rooted in human development, dignity, and the transformative power of education. A figure of immense poise, intellect, and determination, Sheikha Moza is not merely a royal; she is a reformer, a global advocate, and a force of evolution for the Arab world and beyond. As one of Qatar’s most influential figures and the driving force behind numerous educational and social initiatives, her legacy is being etched in the hearts and futures of generations. Born in 1959, Sheikha Moza bint Nasser al-Misnad has held the world’s attention not just because of her position as the wife of the former Emir of Qatar, Sheikh Hamad bin Khalifa Al Thani, but because of the substance and vision she brings to her roles. From the outset, she challenged the traditional boundaries of royal influence, not to disrupt for the sake of rebellion, but to build, to elevate, and to plant the seeds of lasting change. At the center of Sheikha Moza’s philosophy lies a profound belief: “Education is the foundation of all that is important.” This is not just a motto ,  it is the core of her life’s work. Whether she’s addressing the United Nations or walking through a school in a rural community, her message is unwavering: education is not a privilege for the few, but a right for all. And in championing this cause, she has become a symbol of what visionary leadership truly looks like. Her most defining contribution to Qatar’s transformation and one of her most admired globally  is the creation of Qatar Foundation for Education, Science and Community Development (QF) in 1995. Under her leadership, Qatar Foundation became a pioneering initiative designed to shift the Gulf nation from an oil-based economy to one rooted in knowledge, creativity, and innovation. It wasn’t enough to build skyscrapers or attract global business, Sheikha Moza wanted to build minds. Through Qatar Foundation, she established Education City, a unique hub that hosts branches of leading international universities including Georgetown, Carnegie Mellon, Northwestern, and more. It’s an ambitious project that places Doha at the center of global academic exchange. But more than infrastructure or prestige, the foundation fosters innovation, entrepreneurship, and critical thinking, equipping young people with the tools to lead, question, and transform their societies. Her work is not limited to elite institutions. Sheikha Moza has tirelessly advocated for accessible education across all levels. She co-founded Silatech, an initiative focused on empowering young people economically and socially, especially in the Arab world. Silatech has helped create over one million jobs by connecting youth with resources, training, and employment opportunities, effectively bridging the gap between education and real-world impact. In parallel, her role as the Chairperson of Education Above All (EAA) has amplified her efforts on a global scale. This foundation tackles some of the most urgent education challenges in conflict zones, refugee communities, and underdeveloped regions. Through EAA’s projects, millions of out-of-school children , from Gaza to rural Africa to South Asia have been given the chance to learn, dream, and reclaim their futures. Sheikha Moza’s global reach extends through her roles as a UNESCO Special Envoy for Basic and Higher Education and a member of the UN’s Sustainable Development Goals Advocacy Group. In every global forum she joins, she brings with her the voice of children silenced by war, poverty, and inequality. She uses her platform not to promote status but to provoke action. Her approach to leadership is subtle yet powerful. She doesn’t wield authority with pomp or dominance, but with a dignified presence and a deep commitment to impact. Graceful in public, strategic behind the scenes, Sheikha Moza has redefined what it means to be a modern Arab woman in power. In doing so, she has quietly challenged stereotypes, not by confronting them directly, but by transcending them entirely. Beyond education, Sheikha Moza has taken significant interest in cultural preservation, health care, and social development. Her efforts in these fields are grounded in the belief that progress must be holistic. Education cannot exist in a vacuum. It must be tied to well-being, identity, and purpose. This philosophy is reflected in her work across institutions, from Hamad Bin Khalifa University to the Arab Museum of Modern Art (Mathaf), which she helped establish. What makes Sheikha Moza’s journey especially remarkable is her ability to bridge worlds. She is deeply rooted in her Qatari and Arab identity, yet speaks fluently the language of global diplomacy, academia, and humanitarianism. In her signature turbans and elegant attire, she exudes confidence and individuality, blending tradition and modernity in a way that has made her a style icon on the global stage. But style for her is never superficial; it is a symbol of empowerment, expression, and intellect. Sheikha Moza has also emphasized the importance of women’s voices in shaping the future. Though never overtly political, her work consistently elevates the role of women, not just through rhetoric, but through real programs that fund female education, employment, and leadership. In her world, women are not waiting for permission to participate; they are already leading. Critically, she remains a symbol of Qatar’s transformation. As the country positions itself as a center for dialogue, diplomacy, and development in the 21st century, Sheikha Moza stands at the heart of this vision. Her legacy will not be measured in awards or buildings alone, but in the lives she’s touched, the minds she’s awakened, and the hope she’s restored in the belief that every child deserves a chance to learn. Today, when Sheikha Moza says, “Everything starts with education,” it’s not a slogan, it’s a call to action. Her life is a testament to the idea that real change does not come from declarations, but from dedication. In a world often divided by borders and ideologies, she reminds us that knowledge is the one force that can truly

Yusur Al-Khalidi
Lifestyle

Yusur Al-Khalidi’s Journey Across Dubai, Milan, Helsinki

Canvas of CulturesYusur Al-Khalidi’s Journey Across Dubai, Milan, Helsinki By Jane Stevens In today’s global tapestry of digital storytelling, Yusur Al-Khalidi stands out as a vibrant thread weaving together cultures, aesthetics, and creativity. With roots in Finland and Iraq and a tri-city presence in Dubai, Milan, and Helsinki, she brings an intoxicating blend of style, authenticity, and boundary-pushing flair to her work. On Instagram under @asoothesizzler, she cultivates a community of over 5 million followers who celebrate her daring aesthetic, anime-inspired cosplays, beauty wisdom, and cosmopolitan lifestyle. Her YouTube channel offers even more depth, allowing fans to step into her world and see what lies beyond each carefully curated feed. Yusur’s story begins in Helsinki, where she was born in 1997 to Iraqi-Finnish parents. Growing up between Nordic serenity and Middle Eastern warmth, she absorbed a duality that would define her creative voice. The move to Dubai brought fresh palette and opportunity. With each jet-setting edit from Milan’s runways to Helsinki’s snow-kissed streets and Dubai’s desert-backdrop lifestyle, she creates content that flows between high fashion, queer cosplay, and everyday elegance, reflecting a global citizen unconstrained by borders. One of the most powerful aspects of Yusur’s content is how she channels her passion for anime and manga into real-world expression. With more than 50 wigs in her home studio, ranging from pink bobs to pastel blues, she transforms into fan favorites like Maki Zenin and Mikaela Hyakuya, bringing characters to flamboyant life. Anime has given her confidence to try a new look and vibe, and through her content, she has become a bridge for anime lovers in the Middle East and beyond. Her cosplay is not an occasional diversion, it is woven deep into her fashion DNA. At Paris Fashion Week, she represented the crossover of cosplay and couture while walking shows for major fashion houses. These appearances are proof of what happens when niche culture meets mainstream runway, creating something beautiful, unexpected, and entirely her own. Outside of cosplay, Yusur’s beauty routines bring Asian skincare and drugstore favorites to life. She praises accessibility and affordability, often highlighting products that reflect her roots and audience. Her honest take on trending products and affordable beauty finds, packaged into thumb-stopping videos with upbeat edits, has earned audience loyalty and led to collaborations with brands like Rimmel and L’Oréal Paris. It’s a smart balance, bringing high fashion and elegant glam one day, and the next showcasing beauty that feels personal and attainable. Yusur’s reach expands beyond Instagram. On TikTok, she creates short-form content that reflects her humor, creativity, and taste. On YouTube, she adds dimension, offering travel videos filmed in Milan, beauty routines shared in a quiet, intimate tone, and vlogs that invite viewers into her world with sincerity. Her subscribers seek more than entertainment, they find a lifestyle they aspire to and a creator who brings it to life with warmth and precision. Beyond attention-grabbing aesthetics lies intention. Yusur is deliberate in her representation. She understands that her global background sends a message, identity is layered. She shows that Arab heritage and anime fandom can coexist, that traditional modesty and runway glamour are not opposites, and that Nordic minimalism and Gulf richness can live in harmony. Her ability to embody all these truths at once has made her a role model to a generation navigating identity in a globalized digital world. Her consistent aesthetic also translates into commercial success. She averages strong engagement across her millions of followers and generates significant revenue from brand collaborations. Yet her partnerships are carefully chosen. She works with companies that reflect her values and allow her to maintain a sense of trust with her audience. From beauty campaigns to lifestyle endorsements, she weaves promotional content seamlessly into her storytelling, never compromising her tone or authenticity. Managing a lifestyle that spans three cities has pushed Yusur to become more intentional with her time and energy. She balances fashion week schedules with content creation, cosplay planning with skincare routines, all while nurturing her mental health and creative boundaries. She is open about the toll that digital work can take. In her vlogs and casual posts, she shares moments of fatigue and self-reflection, showing that behind the glamour is a human being finding her way through pressure and expectation. Looking ahead, Yusur is exploring new avenues. She has spoken about the lack of anime-themed beauty products in the mainstream market and hinted at potential collaborations that merge her love of character design with cosmetic innovation. With her background, language fluency, and deep cultural awareness, she is also positioned to lead mentorship initiatives, creative retreats, or digital workshops aimed at empowering creators in the Middle East and Europe alike. Yusur’s journey is about breaking molds. She proves that identity isn’t linear, that an Iraqi-Finnish woman can thrive at the intersection of anime, luxury, modesty, and entrepreneurship. In the sprawling digital ecosystem, she doesn’t chase trends, she lives her truth. Cosplay and couture, tradition and trend, discipline and whimsy, all converge in her content, giving it richness and staying power. As she moves forward, her legacy is only beginning to take shape. She has already mapped a blueprint for content creators who want to use their platform to reflect who they truly are, without erasing or editing themselves for mainstream appeal. Her lifestyle across Dubai, Milan, and Helsinki shows that stepping outside your comfort zone often leads to greater creativity and deeper connection. Yusur Al-Khalidi embodies the power of blending cultures, genres, and identities into one creative compass. She offers beauty, performance, and cultural pride alongside professionalism and sincerity. For Magnav readers, she is more than a digital creator. She is a cultural ambassador, a trend-defier, and a storyteller of the new era, proving that the greatest canvas belongs to the boldest painter.

Bessan Ismail
Lifestyle

Bessan Ismail: The Syrian Sensation Breaking Barriers

Bessan Ismail The Syrian Sensation Breaking Barriers and Building a Legacy By Afef Yousfi  In a digital age where fame often flickers and fades, Bessan Ismail, بيسان اسماعيل, stands as a rare phenomenon, an artist whose talent, charm, and authenticity have earned her a lasting place in the hearts of millions. Hailing from Syria and now based in the UAE, Bessan is more than a singer or a content creator; she is a powerful voice for a new Arab generation carving space in music, media, and modern culture. With a captivating mix of charisma and courage, Bessan first found fame through social media platforms where her unique presence and artistic flair caught fire. Her rise was swift, but it was no accident her consistency, raw talent, and connection with her audience have laid the foundation for a dynamic and evolving career. Today, she continues to dominate platforms like Instagram and YouTube, not merely as a content creator, but as a true artist with something to say. What makes Bessan’s journey so inspiring is how seamlessly she merges traditional Arab musical influences with contemporary sounds. Her voice, both powerful and emotive, reflects the resilience of her roots while embracing the rhythm of a changing region. From heartfelt ballads to upbeat anthems, her music captures the complex spirit of today’s Arab youth, proud, bold, and unafraid to dream. Yet her artistry extends beyond music. As a content creator, Bessan brings an undeniable authenticity to everything she shares. Whether performing for a live audience, creating lighthearted videos, or opening up about her experiences, she does so with genuine warmth and relatability. Her fans spanning across the Middle East and beyond don’t just admire her, they connect with her. It’s this connection that has fueled her growth into a multifaceted brand. From sold-out concerts and collaborations with major Arab artists to high-profile campaigns, Bessan is rapidly establishing herself as one of the most influential young women in the regional entertainment landscape. Despite her soaring popularity, she remains grounded in her identity, proudly Syrian and proudly Arab, never losing sight of the culture that shaped her. Navigating fame as a young Arab woman in the digital era comes with its challenges, but Bessan meets them head-on. Her confidence is not manufactured it’s born from a deep self-awareness and a refusal to be boxed into outdated molds. She is rewriting the narrative of what it means to be a young Arab artist: independent, fearless, and unapologetically expressive. Through her performances, social media presence, and entrepreneurial mindset, Bessan continues to inspire a generation to embrace their voice, trust their journey, and dare to be different. Her recent concerts, including her eagerly awaited performances in the UAE, are a testament to her magnetism and the high demand for her artistry. As she looks ahead, Bessan Ismail’s focus is clear she’s not just here to entertain; she’s here to leave a legacy. With new music projects in the works and a growing international fan base, the world is starting to take notice of the star born in Syria, thriving in the UAE, and ready to take on the globe. Bessan Ismail is not just a rising star she’s a cultural force. Her story is still unfolding, but one thing is certain: her voice, both literal and metaphorical, will echo for years to come.

Ahmed Sharif: Crafting Laughter, Culture & Creativity
Lifestyle

Ahmed Sharif: Crafting Laughter, Culture & Creativity

Ahmed Sharif Crafting Laughter, Culture & Creativity By Paul Smith In an age where content is created by the second, few individuals manage to consistently entertain, inspire, and lead with originality. Ahmed Sharif is one of those rare voices. A comedian, content creator, and co-founder of Movapro Productions, Sharif has built a loyal audience across the Middle East and South Asia. With millions of followers on Instagram and countless viral videos to his name, he is a powerful example of how humor, when delivered with purpose and authenticity, can connect people across borders. Sharif is not just telling jokes; he is building conversations, identities, and an entertainment empire that reflects the pulse of a diverse and evolving generation. Ahmed Sharif’s rise to recognition is no accident. With a clear vision and authentic style, he has built a brand that merges comedy with thoughtful storytelling. As the co-founder of Movapro Productions, Sharif leads a team that produces high-quality digital content, working with brands, influencers, and fellow creatives. His Instagram bio keeps it simple: Co-founder @movapro, along with his business email for inquiries. But behind that short description is a dynamic creator who has carved out a unique space in the entertainment industry. Sharif’s performances are not bound by borders or stereotypes. His comedy resonates because it is personal, smart, and infused with cultural truth. Whether he is performing in Dubai, Delhi, or sharing sketches online, his content blends social critique with sharp wit. His TEDx talk titled “Follow Your Nightmares” is a prime example of his ability to turn life’s anxieties into meaningful, relatable comedy. Videos like “Bangalorean in Delhi” and other regional content show how he takes everyday scenarios and elevates them with observational humor that hits home for audiences everywhere. Unlike many comedians chasing fast punchlines, Ahmed Sharif’s style is refined and layered. He often performs in long-form narratives, bringing poetry and rhythm into his routines. There is an almost lyrical quality to his delivery, making each performance feel like both a stand-up act and a theatrical monologue. What makes him stand out is his ability to dive deep into cultural themes while staying light-hearted and approachable. His humor is personal, but never exclusive. Whether it is language barriers, family quirks, or community traditions, Sharif brings his audience into the joke with warmth and intelligence. Sharif’s digital presence is massive, with over six million followers on Instagram. He engages his audience with everything from comedy sketches and vlogs to serious discussions and behind-the-scenes footage from Movapro. His Instagram reels frequently hit hundreds of thousands of views, and his content reflects a mix of humor, identity, and creative entrepreneurship. His audience is drawn not only to the laughs but also to the purpose behind his work. Whether he is joking about the pressures of being a content creator or highlighting team members from Movapro, Sharif uses his platform to uplift and inform. One of the most insightful looks into Ahmed Sharif’s personality came through his appearance on ABtalks, the popular interview series hosted by Anas Bukhash. In the episode, Sharif spoke candidly about his journey, fears, and views on creative freedom. He shared his thoughts on balancing performance with purpose and opened up about the emotional complexities behind his comedic persona. The conversation was a window into the deeper philosophies that drive his work and showed viewers the thoughtful, introspective man behind the camera. Movapro is more than just a production house. It is Sharif’s vision brought to life. Through this company, he produces branded content, original sketches, campaigns, and media collaborations that carry his distinctive comedic voice. From scripting and direction to performance and editing, Sharif is involved in nearly every step of the process. Movapro allows him to explore larger stories and bigger formats, moving beyond traditional stand-up to produce visual narratives that are both entertaining and impactful. Some of Ahmed Sharif’s most notable works include his stand-up specials, TEDx appearances, and viral sketches on platforms like Instagram and YouTube. Performances like “Bangalorean in Delhi” and his TEDx talk showcase his range and depth as a performer. His content often goes viral not only because it is funny but because it reflects shared truths that people from multiple cultural backgrounds understand. Collaborations with brands and fellow influencers have also elevated his reach, showing his ability to adapt his comedy to different audiences and formats. As his audience continues to grow, Sharif is expanding Movapro’s team and production capabilities. Recent posts indicate he is building a content strategy that includes short films, bigger sketches, and possibly scripted series. With more creative control and a clearer sense of his brand identity, Sharif is moving into a phase where he can experiment and tell more ambitious stories. His goal is not just to make people laugh but to make them think, reflect, and feel a sense of shared experience. While Sharif keeps much of his personal life private, his public message is consistent. Comedy, for him, is a tool for connection. He has stated in various interviews and talks that laughter can break barriers, start conversations, and bring people together. It is this philosophy that powers both his humor and his business. Sharif believes in pushing boundaries with responsibility, in making space for difficult conversations within the lightness of entertainment. Ahmed Sharif is more than a comedian. He is a storyteller, a cultural bridge, and a creative entrepreneur redefining how humor functions in a digital-first world. Through Movapro, he is mentoring other creatives and setting a new standard for content with meaning. His comedy is bold, but it is never mean-spirited. It is filled with heart, crafted with care, and delivered with the confidence of someone who understands that humor is one of the most powerful ways to make a difference. In a world oversaturated with content, Ahmed Sharif is a reminder that the most impactful voices are the ones that stay true to who they are. With each sketch, each performance, and each idea brought to life through Movapro,

Cultural Fusion: The New Middle Eastern Creative Wave
Lifestyle

Cultural Fusion: The New Middle Eastern Creative Wave

Cultural Fusion The New Middle Eastern Creative Wave By Marina Ezzat Alfred Lately, the Middle East has become a really exciting center for creative work, a fascinating mix of old traditions and what’s hot in the global art scene right now. Artists, filmmakers, designers – even musicians – are all drawing on their incredible cultural history while also taking on modern ideas, creating a super diverse and unique artistic world. This piece looks at how this blending of cultures is changing art in the region, focusing on some of the key people and artistic trends leading this fresh wave of creativity. Landscape of Cultural Fusion The Middle East boasts a vibrant mix of cultures, languages, and traditions. This incredible diversity has always shaped its art and design, but now, in the 21st century, a fresh wave of artists is pushing creative boundaries.They’re brilliantly blending their local heritage with global influences, you see. It’s not just a simple mash-up of styles; it’s a genuine conversation between past and present, resulting in amazing creations that connect with people both at home and around the world. Influences of Heritage Heritage is a huge part of how many artists in this region create their work. They often take traditional designs, skills, and stories and give them a modern twist. Take calligraphy, for example – it’s hugely important in Islamic culture – and you see contemporary artists completely reinventing it. El Seed, a French-Tunisian artist, blends graffiti with Arabic calligraphy, making massive murals that celebrate both his background and the city.  His art really shows how you can bring old traditions into the modern world and share them with new people. It’s the same with textiles and patterns in fashion design. Zaha Hadid, that amazing Iraqi-British architect, used geometric patterns from Islamic art in her buildings, making structures that are both brand new and deeply connected to her roots. It’s a way to honor the past, but also to put Middle Eastern styles right into the middle of global design conversations. Global Aesthetics and Modern Influences Heritage is still a big deal, of course, but Middle Eastern artists are really embracing global styles these days. This mixing of ideas makes their work richer, you know?  It lets them express themselves in more interesting ways that speak to all sorts of people. Take Nadine Labaki, a Lebanese filmmaker – she makes movies about universal themes, but they’re always grounded in Lebanese life. Her film *Capernaum*, for example, got huge international praise for its honest look at kids and poverty in Beirut. It perfectly shows how a very local story can still connect with people everywhere. Social media’s been a game-changer too. It lets artists share their work with the whole world, leading to all kinds of collaborations that ignore borders. This online connection has built a real sense of community, encouraging them to experiment and talk to each other.  It’s all blurring the lines between what’s “local” and what’s “global” even more. Role of Festivals and Institutions In the MENA region, cultural festivals and institutions are absolutely key to driving this creative surge. Think Dubai Design Week or the Sharjah Biennial – they’re amazing platforms showcasing artists and designers, really fostering collaboration and new ideas. These events don’t just spotlight local talent; they draw in international artists too, sparking dialogue and exciting exchanges. Organizations like the Arab Fund for Arts and Culture are equally vital, supporting emerging artists and letting them explore their identities through their art.  Funding projects that cleverly blend traditional and modern styles, they’re instrumental in shaping the next wave of Middle Eastern creativity. Impact of Technology Technology’s a huge part of the cultural melting pot happening in the Middle East. Digital tools and online platforms let artists play around with new ways of creating and reach a much bigger audience. Think virtual and augmented reality – artists are using them to make really immersive art that grabs people’s attention in exciting new ways.  Take Alaa Minawi, a Syrian artist, for instance; she uses tech to mix traditional storytelling with modern digital art, making pieces that really make you think and want to get involved. What’s more, e-commerce has blown up, giving designers a global stage to show off their work, cutting out the middleman of traditional shops. This opens things up for local craftspeople to compete worldwide, supporting sustainable practices and keeping traditional skills alive. Profiles of Notable Creatives Hanan al-Najjar, a leading Emirati filmmaker, delves into identity and belonging in her short films. She seamlessly blends traditional Emirati culture with commentary on modern social issues, resulting in a captivating mix of old and new. Joud Al-Masri, a Palestinian fashion designer, similarly uses her heritage as a springboard for contemporary designs. Her clothing line features traditional embroidery techniques, yet boasts modern cuts, attracting a worldwide following. Lebanese illustrator and graphic designer, Maya Zankoul, tackles social issues with humor and sharp wit. Her lively illustrations explore both local and global themes, sparking conversation and connection across borders. Finally, Egyptian photographer and filmmaker Youssef Nabil masterfully fuses nostalgia and modern aesthetics. His striking portraits evoke the region’s rich cinematic history, while employing cutting-edge techniques, creating a beautiful link between past and present. Challenges and Opportunities Cultural fusion’s blossoming in the Middle East is exciting, but it’s not without its hurdles. Political turmoil, uneven economic landscapes, and censorship all create obstacles for artists, silencing some voices.  Yet, artists there are incredibly resilient, pushing forward with their powerful work, shaping the cultural scene. What’s more,  growing global interest in Middle Eastern art is opening doors. Collaboration is easier, and more people are seeing their work. The international art world’s embracing Middle Eastern artists, giving them a chance to shine and find support. Middle Eastern culture’s amazing new fusion is a powerful reflection of its deep history and how it’s so actively embracing global art.  Modern artists, filmmakers, and designers are pushing creative boundaries, cleverly mixing old traditions with modern ideas. The result?  Exciting new works

Voice, Vision, and Viral Grace The Rise of Laila Mourad
Lifestyle

Laila Mourad: Voice, Vision, and Viral Grace

Voice, Vision, and Viral Grace The Rise of Laila Mourad By Paul Smith In a digital landscape filled with noise, it takes something special to be heard. Laila Mourad, known to her growing audience as a content creator, founder, and podcast voice, is one of the few breaking through with purpose and personality. With 1.5 million Instagram followers, a TikTok presence that blends humor and insight, and a podcast redefining Arab female narratives, Laila is not just influencing, she is reshaping how stories are told. Rooted in culture, driven by curiosity, and fueled by a mission to create value, her journey from online storyteller to media entrepreneur is a playbook in modern authenticity. At the heart of her work is a quietly revolutionary mindset. You do not have to choose between being smart, stylish, or spiritual. You can be all three. As the founder of TakT Official, Laila leads a brand that fuses empowerment with aesthetics. Whether designing products, curating digital experiences, or guiding a growing team, she embodies what it means to be a purpose-led entrepreneur in a world of fleeting trends. Her business reflects her personality: bold, intentional, fun, and rooted in community. But Laila’s influence reaches far beyond business. As co-host of Podcast Ladly, she has created a conversational sanctuary for Arab women navigating identity, ambition, relationships, and self-growth. The podcast does not speak at its audience, it speaks with them, echoing the real, unfiltered voices of the region. Laila’s presence on the mic is natural, sharp, and disarming. She does not posture. She opens up. Whether discussing burnout, societal pressure, or navigating modern love, she brings vulnerability to the forefront and invites others to do the same. On Instagram, where she has posted over 1,100 times, Laila curates a visual diary that reflects her growth. From founder reflections and podcast clips to lifestyle shots and intimate captions, each post is a chapter in a story that feels both personal and universal. She does not edit herself to fit an algorithm. Instead, she plays by her own creative rules, sharing her truth without filters or façades. The result is not just engagement, it is connection. Her TikTok channel is where her humor and spontaneity shine. Here, Laila shares bite-sized moments that feel immediate and real. She dances, jokes, reacts to trends, and delivers quick, punchy takes on life’s quirks. With millions of views and thousands of interactions, she has turned short-form content into a platform for self-expression and shared joy. It is this balance between polished professionalism and raw relatability that makes her presence so magnetic across platforms. What sets her apart is intention. Laila is deeply aware of what her platform means, not just to her, but to those watching. She understands that representation is not a trend, it is a responsibility. Her content choices reflect a commitment to empowering others, especially women, to take up space, speak their truth, and trust their path. In her world, influence is not about perfection. It is about presence. As a founder, Laila has turned TakT Official into more than a business. It is a brand with soul. With thoughtful design, culturally inspired collections, and values-driven messaging, TakT resonates with a generation craving depth. It stands as a reflection of Laila herself: refined but accessible, strong yet warm, rooted in culture but open to evolution. She proves that entrepreneurship, when led with clarity and care, becomes a form of storytelling. In every role she holds, from podcast host to creative director, Laila brings consistency and courage. She belongs to a growing generation of Arab women creators who are defining the region’s digital future with both pride and precision. Whether she is speaking about ambition, wellness, or identity, her tone remains grounded. She never tries to be someone else. She leans fully into who she is. One of her greatest strengths is how effortlessly she merges tradition with modernity. One day, she is in a classic abaya speaking about spiritual balance. The next, she is breaking down business insights in a sleek blazer. Her ability to move between these worlds without contradiction speaks volumes about her cultural intelligence and creative agility. This fluidity extends to her partnerships. Laila has worked with major brands, but she does so with intention. Her collaborations are based on alignment, not just aesthetics. Whether promoting beauty products or lifestyle experiences, she ensures that the message fits the mission. Her audience trusts her because she never compromises her voice. Through it all, she remains refreshingly honest. Laila has spoken openly about the challenges of growing a brand, managing digital fatigue, and dealing with the vulnerability that comes with being visible. She shares the lessons behind the highlights, offering not just inspiration, but realism. In doing so, she humanizes success and makes it feel more possible for others. What makes Laila’s journey so compelling is that she is not just building a brand or collecting followers. She is building community. Her platforms feel like conversations. Her fans do not just engage, they relate. They feel seen. They feel inspired. She reminds them that they too can dream, create, lead, and evolve. As she looks ahead, Laila shows no signs of slowing down. Her vision is expanding. There are whispers of new projects, mentorship programs, even creative retreats. What is certain is that whatever she builds next will carry the same heart, clarity, and creative spirit that defines everything she touches. Laila Mourad is not just a content creator. She is a cultural voice, a creative architect, and a quiet revolutionary shaping the future of media, business, and representation in the Arab world. Her story reminds us that power comes not from how loud you speak, but from how truthfully you live. In a world saturated with content, Laila offers something rare: depth, warmth, and unwavering direction. She is not here to fit in. She is here to lead. And she is just getting started.

Payal Shah
Lifestyle

Payal Shah Designing with Soul, Innovating with Intention

Designing with Soul, Innovating with Intention The Multifaceted World of Payal Shah By Aayushi Hitesh Shah In the ever-evolving landscape of fashion, wellness, and technology, few individuals embody the harmony of creativity and consciousness quite like Payal Shah. A dynamic force in the luxury jewelry industry and a forward-thinking tech entrepreneur, Payal blends art, innovation, and mindful living in everything she touches. Her journey is a testament to the power of intuition paired with strategy, and to the belief that design should not only be beautiful but meaningful. At the helm of two distinctive jewelry brands and several passion-led ventures, Payal Shah stands as a beacon for modern entrepreneurship, especially for women seeking to balance elegance with ethics, and style with substance. Her first jewelry brand, L’ Dezen, remains close to her heart described as fine jewelry with an architectural soul. With its bold, sculptural designs, the collection speaks to collectors and red-carpet moments. In contrast, Psylish her newer venture is the cool, younger sister: everyday diamond jewelry for the modern, on-the-go woman who wears her pieces from workout brunches to dinner parties. Where L’ Dezen is about storytelling and craftsmanship, Psylish is about adaptability, youthfulness, and ease. Payal’s creative journey was rooted in her background in interior architecture, which deeply informs her aesthetic. She’s always been drawn to structure, form, and the play of light, and jewelry became a microcosm through which she could channel that passion. Over the years, her design philosophy evolved from creating pieces for the “wow” factor to designing with purpose—each piece telling a story, solving a function, or aligning with her vision of conscious luxury. Innovation extends far beyond design in Payal’s world. With Gemerator.AI, she’s reshaping the jewelry industry through artificial intelligence. The agency equips jewelers with AI tools that assist in everything from instant design generation to AI-powered sales assistants and marketing campaigns. Her goal is to free creators from time-consuming tasks, allowing them to focus more on connection, craft, and commerce. She believes in leading with instinct, backed by data. Her decision-making is guided by gut feelings that are refined through research and feedback. To Payal, innovation is intuition in motion, knowing when to trust inner vision and when to sharpen it through technology. This balance of heart and hustle also extends to her wellness ventures. With Tichi Getaway, her Bali villa designed as a luxurious escape, and LivWell, a wellness brand that brings ancient rituals to modern lifestyles, Payal expresses her belief that wellness isn’t a luxury it’s a necessity. These spaces reflect her commitment to intentional living, rooted in the need for disconnection, recalibration, and spiritual restoration. Even amidst her busy schedule, wellness remains a non-negotiable. She prioritizes clean eating, intermittent fasting, red light therapy, walking meditations, and breathwork. For her, wellness is not about longevity. it’s about prevention and living with vitality and presence. Time for family, friends, and stillness is just as sacred as her business ventures. A committed advocate for sustainability, Payal promotes plant-based living through the #VeganPieChallenge and incorporates ethical practices across her businesses. From conflict-free stones and recycled gold to upcycling older designs, she believes in slow, thoughtful production and educating consumers on the value of conscious consumption. Responsible sourcing is a cornerstone of her business ethos. Payal ensures transparency by working directly with ethical factories, avoiding overproduction, and encouraging customers to reimagine older jewelry into modern, personalized designs. It’s not just about making beautiful thingsit’s about making them responsibly. To young women walking the path of entrepreneurship, Payal shares a powerful message: your uniqueness is your superpower. There is no set blueprint, and that’s the beauty of the journey. She champions curiosity, kindness, consistency and the boldness to ask for what you want. That simple courage, she says, has opened more doors for her than any perfect plan. As she looks toward the future, Payal hopes her legacy lies not just in the beauty she’s created, but in the space she’s opened for others. Whether through a piece of jewelry, a retreat in Bali, or an AI platform, her goal is to spark joy, ignite ideas, and foster a world where creativity meets consciousness.

Irina Condrea
business

Irina Condrea: Redefining Real Estate Success in Dubai’s Fastest-Growing Market

Irina Condrea Redefining Real Estate Success in Dubai’s Fastest-Growing Market By Sidra Asif In the ever-evolving world of real estate, few names have become synonymous with trust, precision, and elite expertise quite like Irina Condrea. As the Founder and CEO of Condrea Realty, Irina has built an empire rooted in professionalism, transparency, and an unwavering commitment to helping investors unlock the full potential of Dubai’s booming property market. Her journey is more than a business success story, it’s a masterclass in vision, resilience, and the power of strategic thinking. With Dubai emerging as one of the most dynamic real estate hubs globally, the demand for knowledgeable, forward-thinking advisors has never been higher. Irina has stepped into that role with undeniable authority. Known as a leading off-plan and investment specialist, she has guided hundreds of local and international clients through high-stakes transactions with unmatched clarity and confidence. But her success didn’t happen by chance, it’s the result of years of dedication, strategic foresight, and an instinctive understanding of both the market and her clients. Originally from Eastern Europe and now a proud resident of the UAE, Irina’s multicultural background and global perspective have played a pivotal role in shaping her business approach. She doesn’t just sell properties; she crafts personalized investment journeys.  Her boutique firm, Condrea Realty, was born from a desire to offer more than just transactions, it offers tailored solutions. Whether it’s a first-time buyer looking for an entry into Dubai’s off-plan market or a seasoned investor diversifying their portfolio, Irina’s team treats every client with the same level of importance and discretion. One of the key reasons Irina stands out is her deep knowledge of off-plan projects. As Dubai’s skyline continues to evolve, off-plan properties have become a powerful entry point for investors seeking high ROI, capital appreciation, and favorable payment terms. Irina has mastered this segment, building strong relationships with top developers and staying ahead of market trends. Her clients don’t just receive listings, they get insider access, exclusive opportunities, and expertly timed advice that makes all the difference. For Irina, real estate isn’t just about numbers, it’s about trust. Her reputation as a trusted advisor is hard-earned and well-deserved. With a commitment to integrity and transparency, she ensures that clients are educated, empowered, and fully informed every step of the way. This ethos has allowed her to retain long-term relationships and generate consistent referrals, something rare in the high-pressure world of property sales. But beyond her technical expertise, it’s Irina’s leadership that truly sets her apart. As a female founder in a competitive, male-dominated industry, she has broken barriers with quiet confidence and relentless discipline. She’s not only building properties, she’s building a legacy. Her leadership style is centered on mentorship, collaboration, and excellence. Within Condrea Realty, her team thrives under a culture of empowerment and continuous growth. Irina’s work ethic is deeply rooted in purpose. She believes real estate is a tool to create freedom, generational wealth, and security. Many of her clients are expats, entrepreneurs, and professionals looking to build a future in the UAE. Irina understands the emotional weight of such decisions and responds with empathy, insight, and precision. Outside the boardroom, Irina’s presence is equally commanding. With a sophisticated digital platform and a highly engaged social media following, she uses her influence to educate and inspire. Her Instagram feed is a mix of elegant listings, expert tips, and motivational insights, a window into the mindset of a high-level investor and entrepreneur. She doesn’t just share what she does; she shares how she thinks, inviting others to elevate their standards and step into the world of real estate with confidence. In a city like Dubai, where opportunities are abundant but competition is fierce, Irina has carved out a space that feels both exclusive and accessible. Her client list includes high-net-worth individuals, global entrepreneurs, and professionals from every continent, all of whom trust her to navigate the UAE’s dynamic property landscape with precision. As the Dubai market continues to flourish, Irina shows no signs of slowing down. Her expansion plans include deeper tech integration, global partnerships, and curated luxury developments that reflect the evolving tastes of Dubai’s elite. But at the core, her mission remains unchanged: to provide personalized, professional real estate experiences that deliver long-term value. Irina Condrea isn’t just selling properties, she’s shaping futures.  Her work is redefining what it means to be a trusted advisor in the Middle East’s most exciting city. With elegance, intelligence, and unmatched market insight, she continues to set new standards, one client at a time. For those looking to invest in Dubai with clarity and confidence, Irina Condrea is more than a real estate expert, she is the strategic partner every investor deserves.

Marwan (Saint Levant) The Voice of a Generation Bridging East and West
Uncategorized

Marwan Saint Levant Voice of a Generation Bridging East & Wes

Marwan (Saint Levant) The Voice of a Generation Bridging East and West By Desk Reporter In a world fragmented by conflict, culture, and history, few artists have managed to bridge divides as seamlessly and soulfully as Marwan Abdelhamid better known by his stage name, Saint Levant. With Palestinian roots, a multicultural upbringing, and a mission to tell his story unapologetically, Marwan has carved a niche that is deeply personal and undeniably global. His latest release, the Love Letters EP, is a testament to that vision a delicate blend of passion, politics, intimacy, and identity wrapped in poetic lyricism and genre-blending production. Born in Jerusalem and raised between Gaza, Amman, and Paris before eventually settling in Los Angeles, Marwan’s story is emblematic of the diasporic experience. His music doesn’t shy away from it in fact, it leans into the discomfort, drawing power from his fragmented identity to build a cohesive narrative. Bilingual in Arabic and English, and fluent in the language of emotion, Marwan’s voice is both a protest and a prayer. The Love Letters EP is not just a collection of songs it’s a deeply personal offering. Inspired by themes of longing, memory, and connection, it reads as a diary of someone caught between cultures and continents. Each track is a lyrical snapshot, revealing the vulnerability and duality of loving in exile and existing between identities. The production draws from R&B, trap, reggaeton, and Middle Eastern instrumentation, fusing genres in a way that feels entirely new and unmistakably his. But Marwan isn’t just singing about love in the romantic sense. His “love letters” are also addressed to places, to languages, to women who shaped him, and to the land he still calls home even when far from it. They’re odes to pain, resilience, and the hope of reconnection. This blend of intimate storytelling and political undertone is what sets him apart—not as a novelty, but as a necessary voice in today’s musical landscape. Off the stage, Marwan exudes a grounded charisma. He is deeply aware of the weight his voice carries, especially in the context of Palestine. He doesn’t claim to speak for everyone, but he does speak honestly and in doing so, gives others permission to do the same. His presence on social media is as intentional as his lyrics. Whether he’s discussing heritage, sharing music, or advocating for human rights, there’s a consistent throughline: authenticity. The launch of his Love Letters merch line is an extension of that same ethos. Designed with care, each piece reflects the emotional palette of the EP soft pastels, handwritten scripts, and intimate symbolism that mirror the EP’s themes. The merch isn’t just for fans; it’s a wearable message, a quiet rebellion, and a reminder of connection in a world that often feels disconnected. Marwan’s success is especially resonant in the Middle East, where young Arabs often navigate the push-pull between tradition and modernity, home and diaspora, silence and self-expression. For many, Marwan isn’t just an artist he’s a mirror. His lyrics touch on real-world tension but are never didactic. He makes room for complexity, for joy, for nuance. That’s why his music resonates so deeply it feels lived, not manufactured. As a cultural figure, Saint Levant represents something vital: the rebirth of Arab artistry in the global mainstream, not as imitation, but as innovation. He challenges the narrative that to be successful, one must dilute their identity. Instead, he’s proving that the more specific and honest you are, the more universal your message becomes. And the world is listening. With millions of streams, collaborations on the horizon, and a rapidly growing fanbase, Marwan is poised for even greater heights. But what sets him apart isn’t just his musical talent it’s his mission. He wants to tell stories that aren’t told enough. He wants to make art that feels like home, even for those who’ve never had one. In every lyric, every visual, every interview, Marwan returns to one core idea: love as resistance, as memory, as belonging. In a time where so much is divided, he dares to connect. As he continues to rise, one thing is clear Marwan, or Saint Levant, isn’t just a voice from the Middle East. He’s a voice for it. Bold, poetic, and fiercely proud, he is writing a new chapter in the region’s musical legacy. And with Love Letters, he’s invited the world to read along, line by line, heart by heart.

Leana Deeb
Lifestyle

Leana Dee Strength, Spirit, and the Rise of a New Wellness Icon

Leana Deeb Strength, Spirit, and the Rise of a New Wellness Icon By Jane Stevens In a digital world oversaturated with fleeting trends and cookie-cutter influencers, Leana Deeb is a breath of fresh air, a woman rooted in purpose, strength, and a deep sense of identity. A proud Palestinian-Uruguayan, Leana has become a global figure in the fitness and wellness community, capturing hearts not just with her workouts, but with her message of faith, empowerment, and authenticity. At first glance, Leana’s social media presence reflects a polished, aesthetically pleasing fitness journey. But beyond the impressive physique, high-quality content, and partnerships with leading global brands like Gymshark and Bloom Supplements, there lies a deeper story, one of resilience, discipline, and an unwavering connection to her roots and faith. Leana’s ascent didn’t happen overnight. Her journey started with a passion for health and movement, but it quickly evolved into something much more meaningful. She realized early on that fitness, for her, was a gateway, not just to physical transformation, but to mental clarity, spiritual growth, and personal power. By merging wellness with faith, and identity with intention, she began to build something rare: a platform that doesn’t just sell fitness, but inspires holistic self-respect. From the start, Leana made it clear that her approach wasn’t about surface-level results. It was about honoring the body as a gift from God, developing discipline, and fostering community. Her content reflects that ethos, structured training programs, motivational reflections, and faith-based affirmations all woven into a consistent message of self-betterment through divine alignment. It’s no surprise that her platform, Uplift You, has become more than a fitness app; it’s a movement. What makes Leana stand out in an industry often clouded by comparison and vanity is her refusal to compromise on her values. She proudly wears her hijab, speaks about her connection to Islam, and openly celebrates her Palestinian heritage, all while existing at the forefront of the Western fitness space. Her visibility challenges outdated narratives, offering a modern image of what a strong, successful, Muslim woman looks like. And for her massive audience, especially young women navigating identity and faith in complex environments, she is both a role model and a source of strength. Partnerships with powerhouse brands like Gymshark and Bloom Supps haven’t changed her core. Instead of adapting to fit the industry mold, Leana has brought her own mold to the industry and companies are taking notice. Her authenticity has become her greatest asset, earning her respect not just as an influencer, but as a leader in the wellness space. But beyond the brand deals and social media success, Leana remains deeply connected to her purpose. She often speaks of how her journey is guided by faith, repeating “All praise is due to the Most High” with sincere conviction. That gratitude flows through everything she does, from her disciplined workout routines to her mentorship of others. Her message is clear: strength comes from alignment with your values, your Creator, and your highest self. It’s this blend of spiritual devotion, cultural pride, and physical mastery that makes Leana Deeb a standout figure not only in the Middle East but across the global diaspora. For many Arab and Muslim women, she represents possibility, a life where you don’t have to choose between tradition and ambition, modesty and confidence, identity and success. Leana’s mission is not just to help people transform their bodies, but to elevate their mindset and self-worth. Through Uplift You, she provides access to her signature training methods, motivational tools, and community support. But more than that, she provides a vision of what it means to live with purpose. Whether it’s a high-intensity workout, a faith-based journal entry, or a post reflecting on Palestine and its people, her voice always returns to the same place: truth, service, and self-love rooted in something bigger. In an era where influencers often chase virality, Leana is building something lasting. She is cultivating a brand that doesn’t just speak to trends, but to values. She is showing the world that Muslim women can lead global fitness movements, that Arab identity is not a limitation but a power, and that wellness is most effective when it includes the soul. As her platform continues to grow, so does her impact. She is redefining wellness for an entire generation, one that is global, diverse, and spiritually conscious. Through her work, Leana is not just helping people achieve physical goals. She is helping them come home to themselves. Leana Deeb is more than a fitness coach. She is a cultural force, a spiritual light, and a woman of vision. And as she continues to build, inspire, and lead, one thing remains constant: she does it all with humility, faith, and fierce pride in where she comes from. This is only the beginning for Leana Deeb. Her journey is a powerful reminder that strength is not just about lifting weights, it’s about lifting others. And in that, she is truly unmatched.

Cemre Baysel
Lifestyle

Cemre Baysel Turkey’s Rising Star of Screen and Style

Cemre Baysel Turkey’s Rising Star of Screen and Style By Jane Stevens The Turkish entertainment industry has long been a powerful force in global television, producing richly layered dramas, vibrant romances, and compelling characters that captivate audiences not just in Turkey, but across the Middle East, Europe, Asia, and Latin America. At the heart of this thriving cultural phenomenon are Turkey’s talented actresses who bring these stories to life. These women are not only the faces of popular series but also influential figures in fashion, culture, and social media. Among this dynamic group, one name has emerged with a blend of elegance, authenticity, and promise, Cemre Baysel. Born on February 5, 1999, in İzmir, Cemre Baysel has quickly become one of the most talked-about stars in the Turkish entertainment scene. Her journey from a fine arts student to a leading actress and admired fashion influencer showcases a rare combination of visual artistry and on-screen charisma. With each role, she continues to distinguish herself not just as a performer but as a personality shaping the contemporary image of Turkish womanhood in media. Cemre’s artistic side developed at a young age. She attended the Painting Department of Buca Işılay Saygın Fine Arts High School, where her love for visual creativity was nurtured. She then pursued further education in art at Ege University, signaling a strong commitment to the world of aesthetics and design. However, it was her interest in storytelling and performance that led her to acting, and by age 15, she had already made her debut on television. Her first role came in the hit comedy series Yeşil Deniz (2014–2016), where she played Gonca Makasçı. The series was widely appreciated, and Cemre’s performance stood out for its natural charm and emotional honesty. This early exposure allowed her to explore different genres in the years to come. In 2017, she took on a role in the crime drama İsimsizler, followed by an appearance in the historical series Payitaht: Abdülhamid as Firuze. These roles helped her demonstrate her range and versatility, establishing her as more than just a fresh face on screen. Her breakthrough came with the character Melis Çelen in the family drama Elimi Bırakma (2018–2019). The role brought her greater visibility and critical appreciation, and it helped solidify her place in the industry. Soon after, she took on her first lead role in Sol Yanım (2020–2021), portraying a complex and relatable character in a romantic drama setting. However, it was in Baht Oyunu (2021) where she truly won the hearts of the public. Playing Ada Tözün, a spirited and optimistic young woman navigating love and destiny, Cemre delivered a performance filled with charm and emotional resonance. Her chemistry with co-star Aytaç Şaşmaz captivated fans and soon spilled into real life, with the two actors becoming a couple during the show’s production.  The relationship added further media attention and endeared her even more to her growing fanbase. In 2022, she continued to captivate audiences with her lead role in Senden Daha Güzel as Efsun Armağan, a dermatologist from Gaziantep who moves to Istanbul. The story allowed her to mix humor, romance, and emotional growth in a way that further cemented her range as a performer. In Sakla Beni (2023), she played İncila, a character caught in the complexities of relationships and personal transformation. Each new project revealed new facets of Cemre’s ability to inhabit emotionally charged characters with depth and authenticity. In 2024, she began starring as Leyla in Leyla: Hayat, Aşk, Adalet, a powerful drama that explores justice, identity, and the human condition. Her portrayal has been praised for its emotional intensity and subtlety, showing her continual growth and maturity as an actress. The same year, she made a successful leap to film with her role as Yaz in Aşk Filmi (2023), where she once again brought honesty and heart to a story about modern love. Cemre Baysel’s appeal goes beyond her on-screen presence. She has become an influential figure in fashion and beauty, thanks in part to her strong social media presence. Her Instagram account, @cemrebaysel, has more than 4.4 million followers, where she shares a curated blend of personal moments, behind-the-scenes content, and style inspirations. Her fashion choices are often praised for balancing sophistication with a youthful, modern edge. This popularity has made her a go-to figure for major brands. In 2021, she was honored with the “Shining Star” award at the Golden Butterfly Awards, one of the most respected accolades in Turkish entertainment. Her brand partnerships in 2022 with Seçil Store, Citroën Turkey, and La Roche-Posay further demonstrated her influence and commercial appeal. These collaborations reflect her unique ability to blend artistic credibility with mainstream accessibility. What sets Cemre Baysel apart is not just her beauty or her acting skills, but the sincerity she brings to every performance. She embodies the modern Turkish actress, educated, expressive, and multifaceted. Her background in fine arts informs her visual sense, her performances show emotional depth, and her public persona reflects grace and relatability. As Cemre continues to take on more ambitious roles in both television and cinema, and as she deepens her presence in the fashion and beauty worlds, she stands poised to become not just a national star but a global one. With her talent, elegance, and determination, she represents a new generation of Turkish artists who are redefining success on their own terms. Cemre Baysel’s journey is far from over. As she evolves as an actress and influencer, her story remains one of inspiration and artistic triumph. With each role, partnership, and appearance, she continues to shape the narrative of Turkish popular culture, ensuring her legacy as one of the most captivating and influential talents of her time.

Fatma Alsafi
Lifestyle

Fatma Alsafi Kuwait’s Bold Star Balancing Art, Life, and Influence

Fatma Alsafi Kuwait’s Bold Star Balancing Art, Life, and Influence By Afef Yousfi In the vibrant world of Gulf entertainment, few names resonate as powerfully as Fatma Alsafi. Born on November 17, 1981, in Kuwait City, Fatma has carved a unique niche for herself as an actress, director, and lifestyle influencer. Her journey from the theatrical stages of Kuwait to the screens of millions is a testament to her talent, resilience, and authenticity. With a captivating on-screen presence and an equally magnetic digital footprint, Fatma has emerged as one of the most influential and beloved figures in the Middle East. Fatma’s passion for the performing arts began early in her life. Inspired by the rich heritage of Kuwaiti theater and television, she pursued formal training at Kuwait’s prestigious Higher Institute of Dramatic Arts. In 2005, she graduated with a degree in acting and directing, equipping herself with a deep understanding of stagecraft, performance, and the creative processes behind the scenes.  Her early career was rooted in theater, where she honed her skills as a director, working on a number of musical works and television programs. These formative years helped shape her artistic identity, refined, grounded, and deeply expressive. Her breakout as an actress came with the television series “Al Kharraz,” but it was her role in the drama “Silver Heart White” that truly showcased her emotional depth and versatility. Fatma quickly became a household name across Kuwait and the Gulf region. Her roles in successful series such as “Anbar 6,” “Dofat Beirut,” “Amnesia,” and “Halat Qayd” proved her range as an actress, capable of playing everything from the delicate and emotional to the bold and fiercely independent. Audiences are drawn to Fatma’s ability to portray real, relatable women facing both everyday and extraordinary challenges. In a region where media still wrestles with tradition and modernity, Fatma brings to life characters that resonate with a new generation, women who are assertive, intelligent, and compassionate, yet flawed and deeply human. Her acting is marked by sincerity and nuance, traits that have earned her multiple awards and critical acclaim. But Fatma’s influence extends far beyond the television screen. She is a digital powerhouse with millions of loyal followers on social media. Her Instagram page, @me_alsafi, is a carefully curated yet authentic reflection of her life, blending glamour with introspection. From travel diaries across Europe and the Arab world to moments of quiet family life in Kuwait, her content reflects a woman who embraces all facets of her identity. With over 4.6 million followers on Instagram and nearly 2 million on Snapchat, she connects directly with her audience, offering both inspiration and relatability. Fatma is also an influential figure in lifestyle and fashion. Her modest yet modern fashion sense has become a reference point for many young women in the region. Whether she’s attending red carpet events or sharing casual looks from her travels, she consistently merges elegance with authenticity. She’s a trendsetter who manages to stay true to her roots while embracing contemporary style, a quality that sets her apart in the fashion-forward world of Gulf influencers. Family plays a central role in Fatma’s life, and while she maintains a level of privacy around her personal affairs, she has not shied away from discussing her own challenges. In 2024, she subtly confirmed her marriage through a heartfelt reply to a fan on social media, which sparked conversations across online platforms. Her fans respect her ability to remain grounded and dignified in the face of constant public attention. Fatma has also been vocal about her health journey, speaking openly about her physical transformation, self-care, and wellness routine. By sharing these personal aspects of her life, she has become a source of motivation for women navigating their own health and lifestyle journeys. Her transparency about body image, confidence, and self-love adds another layer to her appeal, she is not only a celebrity but a role model who leads with vulnerability and grace. On stage and in theaters, Fatma has received numerous awards for her powerful performances. Plays such as “Tatania” and “The Princess and the Apple” have earned her Best Actress awards at regional festivals, reinforcing her standing as a serious and committed artist. Her theater work, though sometimes overshadowed by her screen fame, remains a cornerstone of her artistic legacy. Theater, she often says, is where she finds her truest expression as an artist. What sets Fatma apart is her multidimensional identity. She is an actress, director, digital influencer, and a cultural ambassador for Kuwaiti artistry. She effortlessly blends her creative passions with her role as a modern Arab woman navigating fame, family, and purpose. She uses her platform not just to entertain, but to educate, uplift, and inspire. In a region undergoing rapid transformation, where women are increasingly stepping into the public sphere and asserting their voices, Fatma Alsafi stands as a powerful example of progress. She proves that success can be achieved without compromising one’s values, and that fame can be used as a tool for positive influence. Fatma Alsafi’s journey is not just about personal achievements; it’s about building a legacy of representation, empowerment, and artistic excellence. As she continues to push boundaries and evolve in her craft, she reminds us all of the beauty in embracing one’s identity, telling one’s story, and living life with intention. From Kuwait to the wider Arab world, Fatma Alsafi is not just a star, she is a movement.

Bushra Amiwala
business

Bushra Amiwala Trailblazer Empowering the Next Generation of Leaders

Bushra Amiwala Trailblazer Empowering the Next Generation of Leaders By Sidra Asif In the modern political landscape, where authenticity and representation are increasingly valued, Bushra Amiwala is redefining what it means to be a leader. As the first Gen Z Muslim woman elected to public office in the United States, she has become a symbol of hope and resilience. With her Pakistani-American heritage, powerful voice, and commitment to service, Bushra has turned barriers into stepping stones, captivating the world with her courage and authenticity. Born and raised in Skokie, Illinois, to Pakistani immigrant parents, Bushra grew up in a household that valued education, community, and cultural identity. As a first-generation American, she was acutely aware of the expectations placed upon her, but instead of simply assimilating, she chose to lead. Her political awareness was sparked during the 2016 U.S. presidential election, a time when anti-Muslim rhetoric and divisive narratives were taking center stage.  Rather than staying silent, Bushra chose action. At the age of 19, she decided to run for public office, challenging a long-time incumbent for a seat on the Cook County Board of Commissioners. Her campaign, built on optimism and fueled by grassroots efforts, mobilized young people, women, immigrants, and minorities. While she didn’t win the race, the impact was monumental: over 2,000 new voters were registered, and her story began to inspire others across the country. Two years later, at just 21 years old, Bushra was elected to the Skokie School District 73.5 Board of Education, making her the youngest Muslim elected official in the country. Her victory wasn’t just about winning a seat—it was about changing the narrative. Bushra proved that age, religion, and background should never be barriers to leadership.  She brought a fresh perspective to education, advocating for inclusivity, representation, and cultural understanding. Under her leadership, initiatives such as the acknowledgment of Indigenous land and the inclusion of Muslim-American contributions in school curricula were introduced, bold steps toward building an informed and empathetic educational environment. Bushra’s accomplishments quickly garnered national and international recognition. She has been featured on the covers of major publications such as TIME and Forbes, celebrated not only for her political achievements but also for her role as a changemaker in a complex, evolving world.  She has received the United Nations Women’s Champion Award, been named to Forbes’ “30 Under 30” list in Education, and honored as Glamour’s College Woman of the Year. Yet for all the accolades, Bushra remains grounded, attributing her success to her values, her community, and her relentless belief in the power of youth-led change. Her story has been told through powerful documentaries and media features on Hulu, Amazon Prime, and PBS, bringing her voice into homes across America. She is not just a public official; she’s a storyteller, advocate, and role model. Bushra regularly speaks at universities, leadership conferences, and community events, encouraging young people—especially young women and Muslims, to step into leadership and see themselves as capable of driving real change. What makes Bushra unique isn’t just her political success, it’s her multidimensional life. While serving in public office, she also works as an account manager at Google, balancing corporate responsibility with civic duty. She is currently pursuing her MBA at Northwestern University’s Kellogg School of Management, further strengthening her skills to serve her community in even greater capacities. This blend of education, innovation, and public service is at the heart of her mission—to uplift, to inspire, and to break down systemic barriers that limit young people from underrepresented backgrounds. Bushra’s journey has not been without challenges. She has faced racism, sexism, and Islamophobia. But she has never allowed negativity to define her path. Instead, she has used every obstacle as an opportunity to educate and empower others. She carries her identity with pride—her hijab, her name, her story, and invites others to do the same. In a time when public trust in leadership is fragile and political divisions run deep, Bushra Amiwala is a reminder of what authentic leadership looks like. She is the voice of a generation that refuses to be ignored. Her story continues to inspire not only young Americans but people around the world who believe in justice, equity, and progress. As Bushra often says, leadership isn’t about age or experience, it’s about impact. And her impact is undeniable. From the school boardroom to the global stage, Bushra Amiwala is not just participating in politics—she’s transforming it. For more on Bushra’s inspiring journey, visit www.bushraamiwala.com or follow her on Instagram @bushraamiwala.

Noha Nabil A Pioneer of Arab Elegance, Empowerment, and Influence
Lifestyle

Noha Nabil A Pioneer of Arab Elegance, Empowerment, and Influence

Noha Nabil A Pioneer of Arab Elegance, Empowerment, and Influence By Peter Davis In the ever-evolving landscape of fashion, beauty, and digital influence, few personalities have left as powerful a mark as Noha Nabil. With a dazzling mix of intellect, style, and entrepreneurial prowess, Noha is more than a fashion icon, she is a modern Arab woman rewriting the narrative of success, empowerment, and cultural pride. Born on November 11, 1983, in Kuwait, Noha’s journey began with a love for language and expression. At just nine years old, she became a familiar face on Kuwaiti television, presenting the children’s show Mama Anisa. Her natural presence on screen, eloquence, and confidence led to her nomination for “Best Presenter of a Children’s Program” at the Cairo International Film Festival in 2000, a rare achievement for someone so young. Despite her early fame, Noha prioritized education. She earned a degree in chemical engineering from Kuwait University in 2005, displaying her passion for science and structure, a foundation that would later benefit her in the entrepreneurial world. Following graduation, she stepped away from the spotlight to build a family, a decision that reveals her deep commitment to personal values. Yet, creativity called her back, and in 2009, Noha launched her fashion and lifestyle blog, See Fashion in My Eyes. At a time when Arab women were just beginning to find their voices on global digital platforms, Noha’s blog stood out. Her ability to merge modesty with high fashion, and luxury with relatability, instantly attracted a large following. Her blog evolved into a social media empire, placing her among the Arab world’s most influential digital creators. In 2017, Forbes Middle East ranked her among the Top 10 Most Influential Arab Women on Social Media. What sets Noha Nabil apart is her ability to build businesses that embody her values, heritage, and global vision. In 2020, she launched Noha Nabil Beauty, a makeup line designed with Arab women in mind. From bold lip shades that suit a range of complexions to long-lasting formulations made to endure the Gulf climate, the brand speaks to every woman who wants her culture reflected in her beauty products. It quickly became a go-to brand across the region, available in major outlets like Sephora Middle East, Faces, and Ounass. Noha didn’t stop there. With her innate understanding of luxury and emotion, she launched Retrouvailles Paris, a niche perfume brand that bridges Arab olfactory traditions with French perfumery finesse. The brand name, meaning “reunion” in French, is a nod to nostalgia, memory, and the art of rediscovery, each scent telling a personal story that resonates deeply with her audience. In addition, Noha founded Eleven Eleven Fashion, a ready-to-wear label that celebrates minimalist sophistication with an edge. Every design is a reflection of her personal style, elegant, confident, and effortlessly global. The brand was created with the philosophy that fashion should empower, not overwhelm, a belief that resonates with the modern woman who embraces both identity and innovation. Noha’s digital influence is immense. With over 12 million Instagram followers, she curates content that blends high fashion, beauty, family moments, and travel diaries. Her feed is not just aesthetically pleasing, it is empowering. She often uses her platform to encourage women to pursue their dreams, balance their roles in society, and express themselves unapologetically. She seamlessly integrates Arabic calligraphy, poetry, and cultural aesthetics into her visuals, creating a feed that is not only glamorous but rooted in heritage. Her bilingual communication, fluent in Arabic, English, and French, enables her to bridge cultures and expand her message to a global audience. Noha is regularly invited to fashion weeks in Paris, Milan, and Dubai, where she collaborates with luxury brands such as Dior, Fendi, Givenchy, and Chanel. Her status as a muse and influencer among global fashion houses has elevated the representation of Arab women in international style narratives. Beyond her achievements in media and business, Noha is a philanthropist and mother of three. She values authenticity over trendiness and substance over spectacle. Her brand messaging often revolves around inner beauty, family unity, and cultural pride. She often quotes Arabic poetry and shares reflections on self-worth and personal growth, especially resonating with young Arab women seeking role models who reflect their values. Noha also broke barriers as the first Kuwaiti woman to be invited as a VIP guest to major fashion shows like Paris Haute Couture Week. Her trailblazing presence in spaces previously underrepresented by Arab women speaks volumes about her role in changing global perceptions. She is not merely a guest in the world of luxury, she is a defining voice in its modern evolution. As Noha continues to grow her empire, her story serves as a blueprint for the next generation of creatives and entrepreneurs. Whether launching new product lines, collaborating with high-end labels, or offering glimpses of her personal life, she remains true to her essence, graceful, intelligent, and empowering. In an era where digital fame often flickers and fades, Noha Nabil’s light continues to shine steadily. She is not just a social media influencer or a beauty mogul, she is a cultural icon. Through elegance and excellence, she represents a new era for Arab women, bold, brilliant, and beautifully in command of their own stories.

Janhvi Kapoor
Lifestyle

Janhvi Kapoor Rising Beyond Legacy, Redefining Stardom for the Global Stage

Janhvi Kapoor Rising Beyond Legacy, Redefining Stardom for the Global Stage By Paul Smith The Evolution of Indian Cinema and Its New Heroines The Indian film industry, long considered one of the largest in the world, is undergoing a profound transformation. Bollywood, once known for its formulaic blockbusters and vibrant song-and-dance spectacles, is facing a challenging phase. Box office numbers are no longer guaranteed by star power alone. Audiences have become more discerning, demanding content that resonates emotionally and culturally. With the rapid rise of regional cinema, international streaming platforms, and social media-driven fame, the traditional Bollywood template is losing its grip. Amidst this shift, the space for new female talent has opened up. However, carving a place in this evolving landscape is no easy task. In this changing tide, a few young actresses are finding their voice and redefining what it means to be a star. Among them, Janhvi Kapoor stands tall. She is part of a new generation of Indian women in cinema who are unafraid to be vulnerable, take risks, and pursue substance over style. Despite the industry’s ongoing turbulence and changing audience loyalties, Janhvi has managed to maintain a steady rise. Her journey is not just about fame, but about thoughtful choices, genuine passion, and emotional truth. Born Into Stardom, Choosing Her Own Path Janhvi Kapoor’s entry into the film industry was met with widespread attention. As the daughter of the late Sridevi, one of Indian cinema’s most beloved actresses, and film producer Boney Kapoor, she was always in the spotlight. Her debut in Dhadak (2018), a remake of the critically acclaimed Marathi film Sairat, sparked mixed reactions. While her natural screen presence was evident, critics questioned whether she could live up to her mother’s legacy. What followed after Dhadak defined Janhvi not as a star daughter, but as an actress with her own voice. Instead of pursuing flashy commercial films, she made bold choices. In Gunjan Saxena: The Kargil Girl, she portrayed the first Indian Air Force woman pilot to fly in a combat zone. The role demanded emotional depth, physical preparation, and restraint. Janhvi delivered a performance that surprised critics and audiences alike, showing a maturity and sensitivity beyond her years. Vulnerability as Strength Unlike many public figures who strive to appear perfect at all times, Janhvi embraces her vulnerability. She has openly shared the emotional impact of losing her mother at a young age, her insecurities, and the pressure of living up to expectations. Her interviews often reflect honesty rather than rehearsed charisma. In doing so, she connects with her generation, which values realness over image. This emotional honesty translates on screen. In her performance in Ghost Stories, a Netflix anthology series, Janhvi played a young nurse with a haunting past. The subtlety of her expressions and the way she captured fear and sorrow showed her growth as a performer. She has since become an actress who is not afraid to take on complex and emotionally intense characters. Beauty with Brains, Culture with Charisma Janhvi Kapoor is often featured on magazine covers and brand campaigns, but she is far more than a fashion icon. Her appeal lies in the effortless way she blends Indian elegance with global style. Whether walking the red carpet in a couture gown or appearing at a temple in a simple salwar suit, she remains relatable and authentic. She studied acting at the Lee Strasberg Theatre & Film Institute in Los Angeles, gaining exposure to international techniques and perspectives. This training adds depth to her craft and gives her a broader cinematic understanding. It also positions her well for global opportunities in the future. Janhvi’s charm lies in the fact that she does not try to imitate anyone else. She has never tried to mimic her mother’s legacy or compete with contemporaries. She is unapologetically herself, a mix of ambition, gentleness, curiosity, and courage. Can She Become a Global Star? With the current wave of Indian actors crossing over into international cinema, there is much speculation about who could be the next global breakout star. Janhvi Kapoor possesses all the ingredients. She has screen presence, acting talent, international exposure, and cultural richness. More importantly, she has an evolving sense of self and a willingness to take creative risks. The global entertainment landscape is shifting toward inclusivity and representation.  Audiences around the world are looking for new faces and diverse stories. As Indian cinema gains attention beyond South Asia, actresses like Janhvi, who are deeply rooted in their culture yet open to the world, are uniquely positioned to make an impact. Her roles in films like Mili, which deal with survival and psychological resilience, reflect universal human emotions. These are the kinds of stories that resonate across borders. If she continues to choose meaningful roles and work with storytellers who value depth, Janhvi has the potential to become an international artist. A Voice for Her Generation Janhvi Kapoor represents more than just a new face in Indian cinema. She symbolizes the aspirations of a generation of young Indian women. She embraces modernity while respecting tradition. She is confident, but not arrogant. She is fashionable, but also introspective. Through her interviews, poetry, and even her quiet moments on social media, she shows that young women can be many things at once—ambitious, emotional, intelligent, stylish, and strong. In a world that often demands perfection from women, Janhvi offers a refreshing counter-narrative. She is not interested in being flawless. She is interested in being real. This authenticity not only makes her a better actress but also a more relatable public figure. Standing Tall Amidst Industry Challenges As Bollywood struggles with declining ticket sales, formula fatigue, and the rise of regional and digital competition, it is actors like Janhvi who offer hope. She reflects a new wave of talent that prioritizes storytelling, emotional truth, and artistic growth. She does not rely on star power or social media gimmicks to stay relevant. She is building her career one meaningful performance at a time. Her journey is

Homegrown Luxury
Lifestyle

Rise of Homegrown Luxury Arab Women Building Tomorrow’s Fashion & Beauty Empires

Rise of Homegrown Luxury Arab Women Building Tomorrow’s Fashion & Beauty Empires By Marina Ezzat Alfred Arab women entrepreneurs have totally revolutionized fashion and beauty lately.  It’s been an amazing shift. They’re not just building hugely successful businesses; they’re actually changing what luxury and beauty mean, both in the Arab world and globally.This piece looks at some of the key players in this exciting movement, showcasing their impact and the deeper cultural meaning behind their work. Influential Arab Women  Huda Kattan Huda Kattan’s a major player in the beauty world right now. She’s the brains behind Huda Beauty, a billion-dollar cosmetics company that started as just a beauty blog. The brand’s known for its amazing foundations, lipsticks—and those lashes! They’re seriously popular everywhere. It’s a fantastic example of how social media can turn a personal passion into a massive global business. Marriam Mossalli Marriam Mossalli, a Saudi fashion editor and entrepreneur, has significantly impacted the Middle East’s luxury fashion world. She founded Niche Arabia, a top-tier luxury communications consultancy that’s been instrumental in boosting Saudi Arabia’s global fashion profile.  Mossalli’s also recognized for championing traditional crafts and, through fashion, highlighting the unique style of Saudi women.  Amina K Amina K, a fashion designer, is known for her fresh take on classic Arab clothing. She cleverly mixes modern trends with traditional details, making her a go-to designer for stylish women throughout the area.  More than just beautiful clothes, Amina’s work showcases the beauty of Arab culture while giving women a powerful way to express themselves. Dalia Dogmoch Soubra Dalia Dogmoch Soubra, a Syrian-German food consultant and Harper’s Bazaar Arabia food editor, is renowned for her culinary skills and knack for incorporating cultural stories into her writing. Though best known for her food work, Dalia’s impact reaches into lifestyle and beauty, showcasing the vibrant tapestry of Middle Eastern culture through her recipes and personal style. Noor Tagouri Noor Tagouri, a Libyan-American journalist and activist, has really made a splash in both media and fashion. She’s passionate about representation and diversity, using her influence to fight stereotypes and push for inclusivity. Her work often blends with the world of fashion; she’s a strong advocate for modest fashion, and empowers women to own their unique identities. Hanan Al Najada Hanan Al Najada’s a real rising star in fashion, creating innovative designs that cleverly mix traditional Arab style with today’s trends. Her brand’s become known for its fresh take on modest fashion, attracting a wide range of people who appreciate both great style and cultural significance. Al Najada’s designs perfectly show how a new generation of Arab designers are really making a name for themselves internationally. Heritage Inspiration These women’s achievements are completely bound up with the Arab world’s rich cultural heritage. Lots of them find inspiration in traditional art, fabrics, and skilled craftsmanship, weaving those elements into their work – pieces that resonate both locally and internationally.  This cultural touch doesn’t just add richness to their designs; it also builds pride in consumers who crave authenticity in high-end goods. And as these entrepreneurs continue to flourish, they’re rewriting the story of Arab women in business, shattering stereotypes, and pushing for a more inclusive view of beauty and luxury. They’re paving the road for future generations of women to explore their creativity and business savvy. The surge of Arab women leading homegrown luxury brands is a powerful force, mirroring the shifting landscape of the fashion and beauty industries. Women like Huda Kattan, Marriam Mossalli, and Amina K aren’t just building huge businesses; they’re redefining what it means to be a woman in the Arab world today. Their continued innovation and inspiration are setting the scene for a new era of luxury – one that celebrates cultural heritage, diversity, and female empowerment.

The Rise of Magazine Publishing Post-Pandemic
Lifestyle

The Rise of Magazine Publishing Post-Pandemic

The Rise of Magazine Publishing Post-Pandemic By Jane Stevens A Middle Eastern Perspective When the pandemic hit in 2020, the media landscape was shaken to its core. Physical distribution halted, advertising revenues plummeted, and the race toward digital acceleration became more than a trend, it was a survival tactic. Yet, amid the chaos, the magazine publishing industry, particularly in the Middle East, found a way not only to survive but to reinvent itself. The Middle Eastern Revival In cities like Dubai, Riyadh, Doha, and Cairo, the appetite for curated, visually engaging, and culturally relevant content has surged since the pandemic. With people spending more time at home and online, a new wave of readers rediscovered the value of well-crafted journalism. This revival wasn’t just in digital form, print magazines also saw a renewed interest, especially luxury lifestyle, fashion, art, and business publications that offer exclusivity and prestige. Magazines in the Middle East adapted swiftly. They embraced hybrid formats, interactive digital editions, AR covers, and exclusive app-based content. New titles emerged, many led by Arab women entrepreneurs and creatives, covering regional success stories, cultural pride, and global luxury with an authentic local voice. Titles like Magnav, Hia, Sayidaty, and Emirates Woman continue to thrive, setting new standards for storytelling and visual excellence. The Saturation Dilemma Yet, the rise hasn’t come without complications. The post-pandemic boom in digital media gave birth to hundreds of online “magazines,” often lacking editorial oversight, journalistic integrity, or credible sources. These saturated the digital space with repetitive content, clickbait headlines, and influencer-driven promotion, creating noise that can mislead readers and dilute the industry’s credibility. So, how can readers distinguish real journalism from digital clutter? Spotting the Difference: Mainstream vs. Mediocre Here’s what sets mainstream, reputable magazines apart: Bylines by Professionals: Quality magazines credit experienced journalists, editors, and contributors. You’ll find bios, portfolios, and often a history of credible work behind each article. Fact-Checked Content: Authentic magazines invest time in research, interviews, and verifying facts. The writing feels informed, not rushed. Editorial Structure: Reputable publications have clear editorial guidelines, content sections, consistent tone, and design identity. Advertising Standards: You won’t find misleading ads or overly promotional content disguised as articles. Sponsored content is transparently labeled. Print Legacy and Institutional Credibility: Many quality magazines have a track record in print before expanding to digital. That heritage matters, it often means seasoned leadership and higher standards. The Role of the Reader With power comes responsibility. Today’s readers must become more discerning, seeking out content not just for entertainment or trends, but for insight, knowledge, and perspective. Subscribing to quality publications, supporting independent journalism, and avoiding sites that trade integrity for traffic are all part of that equation. Will the Magazine Industry Grow or Fade? The answer lies in how publishers continue to evolve. If the industry sticks to quality over quantity, adapts to tech while honoring editorial ethics, and gives voice to underrepresented communities and real issues, it will grow. In the Middle East especially, where youth, creativity, and cultural identity intersect with luxury and innovation, the future of magazines is promising. Mainstream media must now be both a storyteller and a curator, a source of trust in a sea of opinion. For magazines, this is not the beginning of the end, it’s the end of the mediocre and the beginning of a golden age for the meaningful. A Refined Future Post-pandemic, magazine publishing in the Middle East is witnessing a renaissance rooted in cultural authenticity, digital innovation, and the hunger for reliable voices. Amid the flood of content, real journalism still stands tall polished, principled, and powerful. As long as readers continue to seek substance, the magazine will not just survive, it will thrive.

Alice Abdel Aziz
Lifestyle

Alice Abdel Aziz A Visionary Mind Behind the Wonder

Alice Abdel Aziz A Visionary Mind Behind the Wonder By Paul Smith In a world bursting with digital noise and fleeting trends, Alice Abdel Aziz rises as a creative force of substance and intention. A Lebanese entrepreneur based between Dubai, Beirut, and Bucharest, Alice is the founder of Take Me to Wonder—a platform that fuses storytelling, aesthetics, and purposeful communication to leave a lasting impact. With an eye for visual excellence and a heart rooted in culture and emotion, Alice has transformed her passion into a powerful brand that resonates with people across borders. Alice is not just a content creator; she is a storyteller, a brand architect, and a curator of beauty with meaning. Her work transcends the superficial layers of social media to tap into something deeper—emotion, identity, and imagination. From the vibrant streets of Beirut to the futuristic skyline of Dubai, her journey is as multifaceted and magnetic as the places she calls home. Alice began her career in front of the camera, capturing attention with her elegance, intellect, and authentic charisma. But what truly set her apart was not just her presence—it was her vision. She understood early on that the digital age demanded more than just visibility; it required voice, authenticity, and innovation. This realization led to the birth of Take Me to Wonder, a creative agency that helps brands connect with audiences through compelling visuals, thoughtful content, and immersive digital experiences. At its core, Take Me to Wonder is more than a business. It is a personal manifesto. Alice created it as an answer to the growing disconnect between brands and their audiences. In a world overwhelmed by algorithms and automation, Alice chose to build something human—a space that invites people to slow down, feel, and be inspired. Her agency specializes in branding, creative consulting, storytelling, and curated digital campaigns that reflect her values: clarity, creativity, and connection. What makes Alice’s approach stand out is her intuitive understanding of culture and context. Operating across three cities—Dubai, Beirut, and Bucharest—she brings together diverse perspectives that allow her to create content with universal appeal. She knows how to speak to both the modern global consumer and the culturally grounded Arab woman. Her work celebrates contrasts: tradition and modernity, East and West, minimalism and emotion. This dynamic is the heartbeat of Take Me to Wonder. Alice’s sense of aesthetics is unmistakably sophisticated, blending softness with strength. Every campaign, image, and message produced under her guidance is crafted with care and intent. She believes in the power of visual storytelling to shape narratives and elevate identities—whether it’s a fashion label, a wellness brand, or a hospitality concept. Her lens is not just technical; it’s emotional. And that’s what makes the work resonate so deeply. But Alice’s influence goes far beyond the creative world. She represents a new generation of Arab women who are rewriting the rules. As a female founder, she leads with intuition, empathy, and intellect—qualities that challenge outdated perceptions of leadership. In her presence, one feels not only inspired but empowered. She reminds women that success does not have to come at the cost of softness or sensitivity. In fact, it is these very qualities that make leadership transformational. Alice also embraces vulnerability. She often shares reflections about growth, identity, and purpose with her audience, breaking down the polished walls of digital perfection. In a culture where curated highlight reels dominate, her honesty is refreshing. She speaks of balance, boundaries, self-worth, and the importance of mental clarity. This rare blend of elegance and honesty is what has earned her a loyal following—not just online, but in the creative industry at large. For Alice, every project is a journey. She doesn’t rush. She listens. She feels. She creates with meaning. Whether she’s working with an international hotel chain or an emerging designer from the region, she brings the same level of dedication and discernment. Her goal is never just to “impress,” but to make something that lasts—a moment, a memory, a message. Her commitment to beauty, in all its forms, extends to how she lives her life. Alice surrounds herself with inspiration, from her travels and her team to her morning rituals and carefully chosen words. Every detail matters, because every detail tells a story. And for Alice, storytelling is sacred. Looking forward, Alice has big plans for expanding Take Me to Wonder and collaborating with visionaries across fashion, design, hospitality, and wellness. Yet no matter how far her journey takes her, she remains deeply connected to her Lebanese roots and grounded in her philosophy: to create wonder, one meaningful piece at a time. Alice Abdel Aziz is not just a creative entrepreneur; she is a movement. Through Take Me to Wonder, she has created more than a brand—she has built a universe where art, emotion, and clarity coexist. In an era that often favors speed over soul, Alice reminds us of the power of pause, presence, and purpose.  At Magnav, we celebrate women like Alice who are not only building businesses but also shaping culture with heart, vision, and integrity. Her journey is a testament to what happens when a woman dares to dream and chooses to do it with grace.

Jessica Kahawaty
Lifestyle

Jessica Kahawaty A Life of Grace, Purpose, and Entrepreneurship

Jessica Kahawaty A Life of Grace, Purpose, and Entrepreneurship By Diana Brown  In a world where public figures are often seen through the narrow lens of fame and glamour, Jessica Kahawaty stands apart, a woman of intellect, compassion, and extraordinary drive. A Lebanese-Australian entrepreneur, model, and human rights law graduate, Jessica is more than just a familiar face on magazine covers and red carpets. She is a woman rooted in purpose, guided by her heritage, and committed to using her platform to make a meaningful impact. Born in Australia to Lebanese parents, Jessica carries the best of both worlds, Western independence fused with deep Middle Eastern values. This unique cultural fusion has shaped her into a multidimensional figure who balances the demands of fashion, business, and philanthropy with remarkable poise. Whether she’s walking the runway, addressing humanitarian causes, or managing her family businesses, Jessica Kahawaty continues to redefine what it means to be a modern Arab woman in a globalized world. While many know Jessica as a model and media personality, few realize that behind the dazzling exterior lies a formidable academic foundation. Jessica studied law, specializing in human rights, a passion that emerged from her exposure to stories of injustice and displacement, particularly those affecting the Middle East. Her education gave her a deep understanding of the legal frameworks that shape global human rights policies, and she has often spoken out against injustice and inequality through her social platforms. Her background in law isn’t just a credential; it’s a compass. Jessica uses her voice to advocate for causes close to her heart, including refugee rights, mental health awareness, and women’s empowerment. In a digital age where many influencers chase trends, Jessica remains a powerful reminder that intellect and influence can go hand in hand. Jessica’s modeling career has taken her across the globe, from Paris to Dubai, and placed her in campaigns for top-tier brands. Her natural elegance and confident presence made her a favorite among designers and photographers, yet she has never allowed her modeling identity to define her completely. Instead, Jessica transitioned seamlessly into entrepreneurship, channeling her creativity and passion into tangible ventures. Alongside her mother, she co-founded Mama Rita, a food business that brings the warmth and authenticity of home-cooked Middle Eastern meals to a global audience.  Inspired by her mother’s treasured recipes, Mama Rita is a celebration of tradition and love, comfort food with soul, served with style. The business not only represents Jessica’s appreciation for her roots but also her belief that food has the power to connect people across cultures. On another front, Jessica joined forces with her father to launch Kahawaty Jewels, a luxury jewelry brand that pays homage to fine craftsmanship and timeless design. The brand reflects her family’s deep appreciation for artistry, heritage, and legacy. Each piece tells a story of identity, elegance, and empowerment, crafted to last through generations. Through Kahawaty Jewels, Jessica channels her refined aesthetic and business acumen into a venture that mirrors her values: authenticity, excellence, and heritage. Beyond her ventures and media presence, Jessica has cultivated a reputation as a woman of depth and integrity. Her Instagram feed may reflect the glitz of fashion shows and luxury events, but it also serves as a platform for meaningful dialogue. She does not shy away from addressing global crises, voicing support for marginalized communities, or sharing her own personal challenges. Jessica is a vocal supporter of women’s rights and mental health, and she has consistently used her influence to spotlight NGOs, donate to humanitarian causes, and raise awareness about systemic inequalities. During the Syrian refugee crisis and the Beirut explosion in 2020, Jessica was among the first to mobilize her platform to offer support and solidarity. Her efforts prove that influence is not measured by likes and followers, but by the lives one touches. What makes Jessica Kahawaty truly unique is her ability to bridge different worlds, East and West, fashion and law, glamour and substance. In an era where public image is carefully curated, Jessica remains refreshingly authentic. She embodies the modern Arab woman, ambitious yet grounded, glamorous yet purposeful. Her story is not just about success; it’s about staying true to one’s roots while evolving in a fast-paced world. She represents the power of women to shape narratives, lead with compassion, and create businesses that reflect family, culture, and meaning. Looking ahead, Jessica Kahawaty is poised to continue her journey as a trailblazer. Whether she’s expanding her brands, advocating for social justice, or simply inspiring women around the world to be unapologetically themselves, one thing is clear: Jessica is not just living her dream, she’s creating a legacy. In a society that often compartmentalizes women, Jessica breaks every mold. She is not just a model or entrepreneur. She is a daughter, a leader, a thinker, and a doer, proof that women can indeed do it all, and do it with elegance and empathy. Jessica Kahawaty’s life is a compelling tapestry of intellect, beauty, resilience, and heart. From launching businesses with her parents to advocating for human rights and wellness, she exemplifies the idea that true influence lies in purpose. At Magnav, we celebrate women like Jessica who not only rise but uplift others with them. Her journey is a beacon for aspiring women everywhere, reminding us that with authenticity, courage, and compassion, we can all leave a mark on the world.

Ola Al-Fares Bridging Tradition and Modern Influence in the Arab World
Lifestyle

Ola Al-Fares Bridging Tradition and Modern Influence in the Arab World

Ola Al-Fares Bridging Tradition and Modern Influence in the Arab World By Sidra Asif In a region rich with culture, resilience, and transformation, the Middle East continues to produce icons who redefine success while staying rooted in their heritage. Ola Al-Fares is one such figure, a powerful blend of intellect, ambition, and purpose. As a lawyer, journalist, media personality, and advocate, she embodies the evolving narrative of empowered Arab women. Her story is not just one of personal success, but a reflection of how modern Arab voices are shaping a future grounded in cultural pride and global influence. Ola Al-Fares began her journey in Amman, Jordan, where she was born into a family deeply entrenched in public service. Her grandfather and father both served in the Jordanian Parliament, laying the groundwork for her strong sense of duty and leadership. Graduating from law school at just 19, Al-Fares was poised for a legal career. Yet, her passion for storytelling and the media’s power to influence society drew her to journalism, a move that would launch her into regional stardom. Her television career took off with remarkable speed. Beginning at 17, Al-Fares made waves with her commanding presence and unique ability to engage audiences. Her years with MBC, particularly on the show “MBC in a Week,” positioned her as a household name across the Arab world. The program, known for addressing social and humanitarian issues, aligned perfectly with her passion for justice and advocacy. Ola’s ability to discuss complex topics, ranging from women’s rights to youth education—while connecting with viewers on a personal level is what sets her apart. Her journalism is not just about headlines; it’s about people. Her coverage of real stories affecting real lives captured hearts and elevated her reputation from a talented anchor to a cultural figure of influence. Parallel to her media career, Al-Fares never strayed from her legal roots. Her training in law sharpened her analytical mind and communication skills, helping her navigate the often challenging world of broadcasting with credibility and poise. Her dual identity as a journalist and lawyer made her a role model for many Arab women striving to break traditional molds while respecting cultural values. In the fashion and beauty space, Ola Al-Fares also emerged as an emblem of Arab elegance and identity. She seamlessly combines modern style with modesty, often incorporating traditional elements into her wardrobe. Her presence at high-profile regional events and her partnerships with global beauty brands further expanded her influence, not just as a presenter but as a lifestyle icon. Yet, it is perhaps her work in humanitarian causes that speaks most to her character. She has actively participated in awareness campaigns for women’s health and education and has spoken out on issues related to refugees, youth empowerment, and social responsibility. Her advocacy is not performative—it is personal, informed, and enduring. She often uses her massive social media following to highlight stories that would otherwise go unnoticed, leveraging her voice for the voiceless. Ola’s personal journey also reflects the evolving face of the modern Middle Eastern woman. While deeply proud of her cultural and religious roots, she has crafted a narrative that embraces independence, intellect, and emotional intelligence. Her ability to navigate both traditional values and contemporary ambitions is a testament to the new generation of Arab leaders who are rewriting the rules, particularly in spaces once dominated by men. Challenges, of course, have not eluded her. Like many outspoken public figures, she has faced criticism and cyberbullying. But her resilience in the face of adversity only underscores her strength. Rather than shrink from the spotlight, she has leaned in, continuously advocating for press freedom, civil discourse, and the representation of Arab voices on the global stage. In a world that is increasingly interconnected, figures like Ola Al-Fares play a vital role in shaping the global perception of Arab women. Her career is not only a personal triumph but a cultural statement—a declaration that Middle Eastern women are not only present in the conversations that matter but are often leading them. Ola Al-Fares stands today not just as a successful media figure, but as a multidimensional leader, one who champions education, justice, beauty, and truth. She reminds us that influence is not just about popularity, but about purpose. As the Middle East embraces a new era of innovation, leadership, and cultural pride, Ola Al-Fares serves as a shining example of what it means to rise with grace, courage, and intention. Her voice continues to echo far beyond television studios and courtrooms, into the hearts of millions who see in her a reflection of their own potential.

Jasmine Tookes From Supermodel to Superwoman
Lifestyle

Jasmine Tookes From Supermodel to Superwoman

Jasmine Tookes From Supermodel to Superwoman By Desk Reporter In an era where influence often comes without intention, Jasmine Tookes stands as a rare example of someone who embodies both elegance and purpose. She’s not just a familiar face from the world’s most elite runways. She’s a businesswoman, visionary, and role model redefining what it means to succeed in the modern fashion and beauty landscape. From her early modeling days to building brands that challenge outdated norms, Jasmine’s journey is a masterclass in growth, grace, and impact. Known globally for her powerful presence as a Victoria’s Secret Angel and her success on the international modeling circuit, Jasmine has long captivated audiences with her beauty and poise. But beyond the glitz of fashion weeks and magazine covers, she has quietly and confidently stepped into the world of entrepreneurship.  As co-founder of BRUNEL, a beauty brand that champions clean products and celebrates diversity, Jasmine has transformed her industry insights into meaningful innovation. BRUNEL is more than a brand. It is a movement that embraces every shade of beauty and empowers women to feel seen, celebrated, and strong. Her business acumen doesn’t stop there. Jasmine also serves as an advisor to ALTA, a wellness-focused skincare company that fuses science and self-care. Through both ventures, she brings her deep understanding of beauty from the inside out, combining professional experience with a genuine desire to elevate standards and create impact. It is a rare and powerful thing when someone known for their looks becomes equally respected for their leadership. Through her online presence, Jasmine continues to inspire. Her Instagram (@jastookes) is a blend of high-fashion moments, behind-the-scenes glimpses of her entrepreneurial life, and wellness insights that reflect her grounded lifestyle. She shares not just curated content, but a philosophy that embraces authenticity, ambition, and inner strength. Whether she’s launching a new product or sharing a glimpse of her personal life, there’s always intention behind the post, and always a message of empowerment. Representation has been a central theme in Jasmine’s journey. As a woman of color in a world that too often centers one definition of beauty, she has used her platform to push for change. Her presence on the runway and in major campaigns symbolizes progress, but her work behind the scenes through mentoring, investing, and building cements her legacy as a changemaker. She’s not just part of the conversation on diversity, she’s leading it. Jasmine Tookes is more than a model. She is a force. She reminds us that true influence lies not in how many people follow you, but in how many you uplift. Her journey from supermodel to entrepreneur proves that beauty and brilliance can go hand in hand, and that success is most powerful when it’s shared. For the readers of Magnav, Jasmine represents the future: bold, inclusive, and unapologetically driven.

Mohamed Ramadan
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Mohamed Ramadan The Icon of Unapologetic Success

Mohamed Ramadan The Icon of Unapologetic Success By Jane Stevens In the dynamic world of entertainment, few figures have managed to captivate audiences across multiple domains as effectively as Mohamed Ramadan. From his early days on the theatrical stage to becoming a household name in both acting and music, Ramadan’s journey is a testament to talent, perseverance, and an unyielding drive to break boundaries. Mohamed Ramadan began his acting career in school theater, quickly gaining recognition for his compelling performances. His dedication and talent earned him the unprecedented achievement of receiving the award for greatest nationwide talent three times consecutively. This early success laid the foundation for a flourishing career in Egyptian cinema and television, where he starred in notable films such as Abdo Mota, El-Kenz, and El-Diesel, as well as popular TV series like Al Ostoura and Jaafar Al Omda. Transitioning seamlessly into the music industry, Ramadan launched his music career in 2018 by signing with Rotana. He quickly made a mark with his unique blend of traditional Arabic music and contemporary hip-hop beats. His hit singles, including Mafia, Number One, and Ya Habibi (featuring GIMS), have garnered millions of views on YouTube and solidified his status as a music sensation. His collaboration with Saad Lamjarred on the track Ensay further showcased his versatility and appeal across diverse audiences. Ramadan’s influence extends beyond his artistic endeavors. With nearly 20 million Instagram followers, he maintains a strong connection with his fans, sharing glimpses of his personal life and career milestones. His motto, “ثقة في الله نجاح” (Confidence in God = Success), resonates deeply with his audience and reflects his personal philosophy. In recognition of his widespread popularity and impact, Ramadan was honored with the AFRIMA award and crowned the most popular artist in Africa in 2019. His streaming statistics are equally impressive, boasting over 4.65 billion YouTube channel views and over 1 million monthly listeners on Spotify. Mohamed Ramadan’s journey from a school theater enthusiast to a multifaceted entertainment icon is nothing short of inspirational. His ability to transcend cultural and artistic boundaries has not only redefined success in the Arab world but has also positioned him as a global ambassador of contemporary Arabic culture. As he continues to innovate and inspire, Ramadan’s legacy serves as a powerful reminder of what can be achieved through passion, resilience, and an unwavering belief in oneself.

Fashion Designer Btoul Allou
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Fashion Designer Btoul Allou Stuns in a Self-Designed Gown at the 8th Edition of Beirut International Women Film Festival

Fashion Designer Btoul Allou Stuns in a Self-Designed Gown at the 8th Edition of Beirut International Women Film Festival Proving that creativity knows no bounds, Btoul Allou turned the red carpet into her personal runway at this year’s Beirut International Women Film Festival, wearing a breathtaking gown she designed herself. In a moment that celebrated not only women in film but also women in fashion and design, Btoul Allou made a powerful statement by stepping out in a dress of her own creation. The festival, which champions female voices and stories, served as the perfect stage for Btoul to showcase her multifaceted talent, both as a visionary and a style icon. Her gown was nothing short of a dream: flowing layers of delicate fabric, soft hues that whispered elegance, and a silhouette that blended modern femininity with timeless sophistication. Every detail, from the tailored bodice to the hand-finished embellishments, reflected Btoul’s personal vision and her deep connection to art. Btoul’s look was styled with effortless grace, soft waves cascading down her shoulders, minimal jewelry signature by Les Fils de Hadidian Frères, and a natural glow that let the dress speak volumes. Her presence was captivating, not only for the beauty of her ensemble but for the story it told: of a woman designing her own path, literally and figuratively. As she graced the red carpet, Btoul Allou embodied the spirit of the Beirut International Women Film Festival, bold, creative, and unapologetically herself. In choosing to wear her own design, she honored her roots, her craft, and the essence of empowered womanhood. Btoul’s appearance wasn’t just a fashion highlight, it was a celebration of self-expression, artistic talent, and the power of women creating their own spotlight. #BtoulAllou

Dubai vs. Riyadh The Rise of the Middle East as a Global Investment Hub
business

Dubai vs Riyadh The Rise of the Middle East as a Global Investment Hub

Dubai vs Riyadh The Rise of the Middle East as a Global Investment Hub By Marina Ezzat Alfred Bathed in Arabian sun, Dubai and Riyadh are in a dazzling race to reshape the world of global finance. Dubai, often dubbed the “City of Gold”, and Riyadh, Saudi Arabia’s dynamic capital, are leading a bold transformation in the Middle East. Their striking skylines, visionary leadership, and sweeping economic reforms aren’t just signs of rivalry, they’re redefining the region’s global narrative. Though close on the map, Dubai and Riyadh have long stood apart in their histories and ambitions. Dubai is a beacon of luxury, innovation, and global connectivity. Its journey from a modest fishing village to a world-renowned business hub is the stuff of legends. In contrast, Riyadh carries the weight of centuries, rooted in tradition and once deeply reliant on oil. But that’s changing fast. Under Saudi Arabia’s Vision 2030, Riyadh is reinventing itself, shedding its conservative image and embracing a future filled with diversity, modernity, and ambition. The competition between these two cities isn’t hostile, it’s driven by determination. Each city is pushing to become the Middle East’s ultimate magnet for global investment, using distinct strategies that mirror their unique characters. Dubai’s rise was no accident. As early as the 1990s, its leaders made a bold move, shifting away from oil dependency and building an economy centered on trade, tourism, and finance. The results are staggering. Today, Dubai is home to the world’s busiest airport for international travelers, iconic landmarks like the Burj Khalifa, and thriving free zones that attract companies from across the globe. Its appeal lies in its openness, business-friendly policies, zero income tax, and an enviable quality of life. The Dubai International Financial Centre (DIFC), housing over 4,000 companies, stands as a testament to this strategy, acting as a crucial bridge between East and West. Tourism, too, has played a central role in Dubai’s success, with attractions like Palm Jumeirah and Burj Al Arab drawing millions. In 2022 alone, over 14 million international tourists visited the city. And the innovation doesn’t stop. Dubai is diving into future-focused technologies like AI, blockchain, and clean energy. Ambitious plans like the Dubai 2040 Urban Master Plan aim to position it as one of the world’s most sustainable and livable cities. While Dubai has been enjoying the spotlight for years, Riyadh is rapidly stepping up. With Crown Prince Mohammed bin Salman’s Vision 2030 at the helm, the city is undergoing a stunning transformation. Massive investments are pouring into groundbreaking projects like the King Abdullah Financial District, a futuristic business zone meant to rival Dubai’s DIFC. Historic redevelopment projects like Diriyah Gate blend Saudi heritage with luxury, while Qiddiya is set to be an entertainment capital on par with Disneyland. At the heart of Riyadh’s rise is the Saudi Public Investment Fund (PIF), one of the world’s largest sovereign wealth funds with over $700 billion in assets. It’s powering everything from global tech investments to NEOM, a $500 billion futuristic city redefining urban living. What sets Riyadh apart is its scale and newfound openness. Reforms have swept through society, women now drive, cinemas have reopened, and the city is hosting global events like Formula E and international music festivals. It’s becoming more vibrant, inclusive, and welcoming to international talent and business. So, which city is the better bet for investors? It depends on what they’re looking for. Dubai offers stability, world-class infrastructure, and a proven track record. Its free zones and connectivity make it a perfect launchpad for regional operations. Plus, it’s buzzing with innovation and a thriving startup scene. Riyadh, meanwhile, presents a high-risk, high-reward scenario. It’s still in the early stages of its transformation, offering enormous growth potential. Backed by immense financial resources and ambitious plans, Riyadh is quickly emerging as a serious contender in global finance and business. Yet this isn’t a win-lose scenario. Dubai and Riyadh don’t cancel each other out, they complement each other. As the Middle East rises in global relevance, both cities are driving its emergence as an investment powerhouse. Their unique strengths, Dubai’s openness and innovation, Riyadh’s scale and ambition, are pushing the region into the global spotlight. The transformation unfolding in Dubai and Riyadh signals that the Middle East is no longer just part of the global economy, it’s becoming one of its central pillars. Investors face an exciting choice, Dubai, the established success story, or Riyadh, the bold frontier filled with opportunity. But this isn’t just about two cities, it’s about an entire region reinventing itself. The Middle East is stepping onto the world stage with confidence. Whether you’re drawn to Dubai’s polished brilliance or Riyadh’s rising power, one thing is certain, the future of global investment has found a new home in the Arabian sands.

Ecommerce
business

E-commerce Expansion in the UAEA $17 Billion Digital Revolution by 2025

E-commerce Expansion in UAE A $17 Billion Digital Revolution by 2025 By Desk Reporter In the heart of the Middle East, the United Arab Emirates is rapidly becoming a digital powerhouse. From gleaming skyscrapers to digital storefronts, the country’s transformation into an e-commerce hub is both inevitable and impressive. With projections indicating the UAE’s e-commerce market will hit $17 billion by 2025, it’s clear that the nation is embracing online retail as a central pillar of its economic growth. Fueled by high internet penetration, a tech-savvy population, and a government committed to digital transformation, the e-commerce boom in the UAE is rewriting the rules of retail. At the core of this expansion lies the UAE’s advanced digital infrastructure. With over 99% internet penetration and some of the highest smartphone usage rates in the world, consumers in the UAE are digitally connected and ready to shop. The country also boasts a robust logistics network, world-class delivery systems, and a strategic geographic position that facilitates seamless trade between Europe, Asia, and Africa. Moreover, government initiatives like the UAE Vision 2021 and Dubai’s Smart City Strategy have laid the groundwork for a digitally inclusive economy. These initiatives not only encourage innovation but also ensure a regulatory environment that supports fintech, secure online payments, and digital entrepreneurship. Although the UAE was already moving towards digital retail, the COVID-19 pandemic acted as a major catalyst. Lockdowns, social distancing, and shifting consumer behaviors pushed both businesses and shoppers online. Groceries, fashion, electronics, and even healthcare services saw a massive shift to e-commerce platforms. Retailers that were previously reliant on physical locations quickly pivoted to online channels, developing user-friendly websites, integrating payment gateways, and offering same-day or next-day delivery. Consumer confidence in online shopping grew exponentially during this period and has shown no signs of slowing down since. The most significant changes are being seen across specific sectors. The luxury goods segment is witnessing exponential growth. The UAE, particularly Dubai and Abu Dhabi, has long been known for its luxury market. With affluent consumers accustomed to high-end experiences, e-commerce platforms are now adapting to provide similar exclusivity online. Luxury retailers are leveraging augmented reality, virtual try-on features, and personalized online shopping assistants to replicate the boutique experience digitally. International luxury brands such as Chanel, Gucci, and Louis Vuitton, as well as regional players like Ounass and The List, are capitalizing on this trend. Many are adopting omnichannel strategies, allowing customers to browse online and complete their purchases either digitally or in-store. Equally compelling is the rise of sustainable products in the online marketplace. Sustainability has emerged as a core value for modern consumers, particularly millennials and Gen Z. Eco-conscious buyers in the UAE are increasingly seeking products that reflect their values, including reusable, recyclable, organic, and ethically sourced goods.  Local startups and established e-commerce platforms are responding by curating environmentally friendly product lines. Brands like The Green Ecostore and Plain Tiger have emerged as sustainability leaders, offering everything from biodegradable kitchenware to cruelty-free beauty products. As climate concerns continue to rise globally, the UAE’s commitment to sustainability is becoming a major driver for e-commerce innovation. Adding further diversity to the digital market is the increasing popularity of curated subscription boxes. These are providing consumers with personalized experiences, convenience, and the excitement of discovery. Whether it’s skincare, gourmet food, fitness supplements, or kids’ educational kits, subscription services are thriving in the UAE. What makes these services particularly attractive in the region is the element of customization. Consumers can fill out preference profiles, and AI-driven algorithms tailor each delivery to their tastes and habits. This model not only builds customer loyalty but also offers consistent revenue streams for businesses. Behind much of this growth is the dominance of mobile commerce and the support of innovative fintech solutions. Mobile commerce is arguably the engine driving e-commerce in the UAE. With more than 90% of residents owning smartphones and mobile-first behavior becoming the norm, businesses are investing in mobile-optimized websites and apps. Fintech innovations are also supporting this growth. The rise of digital wallets, buy-now-pay-later solutions, and secure payment platforms like Apple Pay, Tabby, and STC Pay are making online transactions easier and safer. These tools are especially crucial in gaining the trust of older demographics who were initially hesitant to adopt e-commerce. Another powerful force behind the UAE’s e-commerce rise is the strong presence of small and medium-sized enterprises and independent entrepreneurs. Thanks to initiatives like the Mohammed Bin Rashid Establishment for SME Development and easier business setup processes in free zones, countless homegrown businesses have entered the e-commerce space.  Platforms like noon.com and Amazon.ae are providing these vendors with visibility, logistics support, and access to a wide customer base. Additionally, social media platforms like Instagram and TikTok have become informal storefronts for many small businesses, particularly in fashion, beauty, and artisan goods. While the growth story is impressive, challenges remain.  Cybersecurity, last-mile delivery in remote areas, returns management, and marketplace saturation are key issues that businesses must navigate. However, innovation and competition are helping to address these hurdles. Drone deliveries, AI-powered customer service bots, and blockchain integration for transparency are all part of the evolving landscape. Looking ahead, the UAE’s e-commerce market is expected to diversify even further. The integration of AI, machine learning, and big data analytics will enhance personalization and customer service. Voice commerce and metaverse shopping experiences may also soon become part of the mainstream e-retail experience. The UAE’s e-commerce surge is more than a market trend, it’s a transformative movement. As the country marches toward its $17 billion goal, the fusion of technology, consumer demand, and entrepreneurial spirit is setting new standards in the global digital economy. In a region that embraces both tradition and innovation, the UAE’s e-commerce revolution is not just about convenience, it’s about redefining the future of retail. 

The Rise of Aesthetic Medicine A Worldwide Marvel
business

The Rise of Aesthetic Medicine A Worldwide Marvel

The Rise of Aesthetic Medicine A Worldwide Marvel By Hafsa Qadeer It might feel like only yesterday when conversations about aesthetic enhancements were reserved for whispered tones and hushed circles. But today, those discussions have become as casual as chatting about weekend plans. You might recall the first time you heard someone mention getting a little “touch-up” done, maybe a friend who casually revealed they squeezed in a Botox session during lunch, or someone online who posted a chemical peel update as though it were just another step in their skincare routine. What used to be quietly acknowledged is now openly discussed in group chats, featured in social media stories, and brought up over dinner parties. Cosmetic procedures, especially those that are non-invasive or minimally invasive, have shifted from being perceived as luxuries for the rich and famous to widely accepted forms of self-care accessible to many. This cultural evolution reflects a broader shift in how we define beauty and wellness. There is growing acceptance that choosing to enhance your appearance is not about vanity, but about personal comfort and confidence. Everyone has had that moment in front of the mirror, noticing fine lines that weren’t there before, or feeling like their skin doesn’t reflect how vibrant they feel inside. Today’s society embraces the idea that addressing these changes can be as reasonable and empowering as committing to a new fitness routine or adjusting your diet.  Aesthetic medicine, once seen as a distant and elite realm, now plays a vital role in the global conversation around self-care, wellness, and personal growth. In the past, cosmetic procedures conjured images of heavily bandaged faces and dramatic post-op results. But times have changed. Modern treatments aim to deliver subtle enhancements with little to no downtime. Injectables like Botox and dermal fillers are popular for their ease and effectiveness.  A few strategically placed injections can relax facial muscles to soften wrinkles or restore lost volume, all without distorting one’s natural expressions. These procedures can often be completed in under an hour and typically involve minimal discomfort and downtime, making them ideal for busy schedules. The same applies to laser treatments, which have advanced significantly. Whether you’re dealing with sun damage, acne scars, or unwanted hair, lasers can address a range of skin concerns with precision. These technologies have become far more sophisticated and less invasive, enabling practitioners to treat specific areas without affecting surrounding skin. Similarly, treatments like microneedling and platelet-rich plasma therapy may sound futuristic, but they stimulate the body’s natural collagen production and rejuvenate the skin in ways that are noticeable yet natural. Chemical peels continue to hold their place in the aesthetic world. Available in various strengths, they help with everything from fine lines and discoloration to improving skin texture. By removing the skin’s outermost layers, chemical peels promote the growth of smoother, fresher skin underneath. Whether it’s a gentle surface peel or a more intense treatment, the results can be transformative without requiring extended recovery periods. These options have become increasingly compatible with the demands of modern life. They’re quick, affordable, and increasingly non-disruptive. That convenience is one of the reasons more people are willing to try aesthetic treatments. They slot into lunch breaks, weekend plans, and monthly budgets with relative ease, offering benefits that feel both practical and attainable. Technology has been instrumental in driving this transformation. Laser machines that were once large, aggressive, and limited in precision have evolved into sleek devices capable of addressing complex skin issues with minimal discomfort. Injectable formulations have also improved, becoming longer-lasting and more natural-looking. If you were ever worried about losing your unique facial expressions, rest assured—today’s treatments are refined enough to enhance rather than mask your individuality. Artificial intelligence is even starting to make its way into the consultation room. Some clinics use AI-driven tools to scan facial features and simulate post-treatment results, offering a preview of what you might expect from a procedure. This personalization adds a new layer of clarity, helping individuals feel more informed and confident in their decisions. Cost plays a significant role too. While aesthetic medicine still includes premium-priced options, there’s a wider range of treatments to fit various budgets. As the market grows and technology advances, prices become more competitive. That’s good news for both first-timers and regular clients. Whether you’re a student saving up or a professional with more flexibility, there are increasingly diverse offerings to match your financial and aesthetic goals. Social media has also played a key role in this shift. Where once we relied on celebrity before-and-after photos in magazines, now everyday people share their experiences in real time. Influencers and regular users document everything from consultations to recoveries, removing the stigma and mystique surrounding cosmetic treatments. Platforms like Instagram and TikTok have contributed to the transparency, making aesthetic procedures less intimidating and more familiar. This visibility intersects with the “selfie era,” where people are more frequently seeing their own faces—from Zoom meetings to photo filters.  Being on camera so often can heighten awareness of one’s features, encouraging some to seek subtle improvements. But it’s worth remembering that not everything on social media is real. Filters and editing tools can create unrealistic standards of beauty. That’s why ethical practitioners emphasize setting healthy, realistic expectations. Reputable clinics prioritize honesty and wellbeing, encouraging clients to seek enhancements that support their emotional and physical health rather than chase perfection. Deciding to try an aesthetic procedure is a personal journey. It might begin with curiosity or stem from a deeper desire to feel more aligned with the version of yourself you see inside. You might spend weeks researching clinics, watching testimonials, or reading reviews. A first consultation may include an evaluation of your facial structure, a discussion of your goals, and a proposed treatment plan tailored to your lifestyle. The process can be exciting, even emotional. On the day of your procedure, you might feel a mix of anticipation and nerves, but the treatments themselves are often quicker and more comfortable than expected. Afterwards,

The Art of Timeless Beauty Magdalena GORSKA
Lifestyle

The Art of Timeless Beauty, Magdalena Gorska

The Art of Timeless Beauty MAGDALENA GORSKA The Elegant Edge of Aesthetics Award-Winning Aesthetic By Peter Davis In the ever-evolving world of aesthetic medicine, Magdalena Gorska stands as a symbol of grace, precision, and integrity. As an award-winning aesthetic nurse with an esteemed reputation across London’s elite beauty circles, Magdalena has redefined the standards of modern aesthetics by merging scientific expertise with a deeply artistic sensibility. Her journey is not one of chance, but of calling. Fuelled by a genuine passion for empowering others, Magdalena entered the field with a singular vision: to help individuals feel confident, radiant, and at ease in their own skin. For her, aesthetic medicine is not merely about treatments, it is about transformation, not just in appearance but in how one feels, carries themselves, and engages with the world. Every client experience Magdalena creates is entirely bespoke, shaped by thoughtful consultation, an eye for nuance, and an unwavering commitment to natural, elegant outcomes. She believes that true beauty lies in authenticity. Her signature style is defined by subtlety, enhancing rather than altering, and revealing rather than masking. Her work honors individuality, preserving the unique characteristics that make each face distinct, while gently refining features to create harmony, balance, and confidence. Magdalena’s foundation as a nurse ensures that her clinical approach is deeply rooted in safety, anatomy, and evidence-based practice. However, what truly sets her apart is the way she balances this clinical precision with the intuitive artistry of an aesthetic eye. Every treatment she performs is a fusion of knowledge and instinct, guided by a profound understanding of symmetry, proportion, and the emotional nuances of facial expression. Recognized for her meticulous standards and intuitive artistry, Magdalena’s career has been marked by industry accolades, editorial features, and speaking invitations from leading publications. Her role at the London Beauty Clinic in Mayfair, Belgravia, alongside some of the UK’s most respected doctors, reflects her dedication to clinical excellence and continuous innovation. Her clinic is more than a destination, it is a sanctuary for those seeking sophistication, discretion, and a thoughtful approach to aesthetic enhancement. Every element, from consultation to aftercare, is designed to ensure clients feel understood, valued, and beautifully themselves. Here, beauty is never a result of trends or pressure, but the culmination of self-respect, personal choice, and empowered transformation. Being an aesthetic nurse, for Magdalena, is more than a career, it is a sacred craft. From the outset, she was drawn to the idea of combining science with art to help people feel confident in their own skin. What inspired her most was the transformative power of aesthetic medicine, and the opportunity to build genuine, meaningful relationships with her clients.  Over time, she developed her signature approach centered on enhancing natural beauty with subtle elegance. Every face tells a story, and Magdalena’s work is about listening to that story and elevating it with precision, care, and integrity. Her commitment to excellence shines through not only in her treatments but in her personal values and ethical standards. Magdalena doesn’t simply perform treatments, she curates personalized experiences. From the first consultation to the final follow-up, every step is tailored, thoughtful, and delivered with heart.  She has collaborated with leading doctors, worked in prestigious clinics, and consistently held herself to the highest standards. Yet, beyond the accolades and professional milestones, it is her dedication to authenticity, ethical practice, and continuous self-development that truly defines her approach. “True beauty is never loud. It’s the quiet confidence that comes when you align your outer appearance with your inner self.” – Magdalena Gorska Receiving industry awards and being invited to judge events such as the Glamour Nights Awards 2025 are affirmations of her hard work and passion. Still, Magdalena views excellence not through trophies or titles, but through the quiet confidence of a client after a successful treatment, the trust they place in her, and the transformation they undergo, internally and externally. For her, excellence is a way of being: consistent, ethical, patient-focused, and grounded in a commitment to uplift both clients and the industry at large. In a rapidly evolving field, Magdalena remains at the forefront by embracing new trends and innovative techniques. She is particularly enthusiastic about regenerative treatments, such as skin boosters, polynucleotides, and biostimulators,methods that prioritize long-term skin health over short-term correction. She is also a strong advocate for the rise of combination therapies and fully bespoke treatment plans. For Magdalena, the future of aesthetics lies in subtlety, sophistication, and holistic care. and she is proud to be an active part of that evolution. Confidence is the cornerstone of her work. Before performing any procedure, she takes the time to understand her client’s goals, concerns, and lifestyle. Her aim is never to change how someone looks but to enhance their features in a way that reflects who they truly are. Subtlety is her hallmark. When a client leaves looking refreshed, harmonious, and like the very best version of themselves, that is success. Each interaction is guided by honesty, compassion, and a deep respect for the individual’s story. One of the greatest challenges Magdalena faces is managing unrealistic beauty standards fueled by filters, social media, and fleeting trends. Helping clients navigate these pressures takes time, empathy, and education. But the rewards are immeasurable. The most fulfilling moments, she says, are when a client looks in the mirror and says, “I feel like myself again.” In those moments, her mission comes full circle, helping someone rediscover their confidence and feel truly seen.  “Aesthetic medicine isn’t about chasing trends, it’s about honouring individuality. My goal is to help people feel more like themselves, not someone else.” – Magdalena Gorska Ethics form the foundation of Magdalena’s practice. She believes in making the right decisions, even if it means advising against a treatment. She places a strong emphasis on education, always taking the time to explain what is achievable, appropriate, and in the client’s best long-term interest. For her, aesthetic medicine is a form of self-care, not self-doubt. She guides each individual toward choices

Nawar Assem
business

Nawar Assem Power, Purpose, and the Voice of a New Generation

Nawar Assem Power, Purpose, and the Voice of a New Generation By Paul Smith In the realm of modern media and humanitarian advocacy, few figures embody intellect, grace, and purpose as powerfully as Nawar Assem. With a commanding presence on screen and a deeply grounded voice off it, Nawar represents a new generation of Arab women who lead with both heart and strategy. As a senior political anchor, academic, and humanitarian, her journey tells a compelling story of passion, empowerment, and impact. Nawar Assem’s background is rooted in academic brilliance and fearless communication. Holding a Ph.D. in Political Science and a master’s degree in journalism and media, she brings a rare combination of depth and clarity to her work. Her understanding of political structures and societal dynamics allows her to interpret and relay complex issues with insight and sincerity. Through her role as a senior political anchor, she engages with critical matters of national and international importance, earning trust and admiration from both her peers and her audience. Yet Nawar’s work extends far beyond the newsroom. Her passion for creating positive change inspired her to found the Dream Organization, an initiative dedicated to community empowerment, youth development, and humanitarian support. Through Dream, she has launched impactful campaigns focused on education, orphan support, and women’s leadership. One of the most notable efforts under her leadership is “Aqlaam wa Ahlam,” a program dedicated to supporting and uplifting orphans in Iraq’s Anbar province. This initiative, like much of her work, reflects a commitment not just to charity, but to real, sustainable transformation. Her efforts are not confined to formal institutions or boardrooms. On social media, Nawar maintains a strong and authentic presence, with over 818,000 followers on Instagram. Her content reflects a purposeful blend of personal reflection, professional milestones, and calls to action. Unlike the curated perfection often associated with influencers, Nawar’s online voice is grounded and human. She uses her digital platforms not only to connect with followers, but also to elevate important conversations, about identity, justice, and empowerment. Her engagement rate is a testament to the genuine relationship she holds with her audience, who see in her a role model that resonates beyond the screen.  Nawar Assem is a proud representative of Arab women who are shaping the future through their intellect, confidence, and resilience. She consistently advocates for women’s voices to be heard in media, politics, and society. Her words carry the weight of experience, and her message is consistent: Arab women are not only participants in the future—they are leading it. She believes deeply in representation as both a triumph and a responsibility, understanding that every position she occupies is an opportunity to open the door for others. Her sense of identity, rooted in her Iraqi heritage and balanced with a global outlook—enables her to speak to audiences across cultures. She often expresses the importance of embracing one’s roots while remaining open to growth and progress. Whether she is delivering a news segment or mentoring a young student, Nawar seamlessly bridges tradition and modernity, East and West, intellect and emotion. Her elegance, both in thought and appearance, is another layer to her multifaceted persona. With a distinctive style that reflects professionalism and cultural pride, she has become a fashion symbol for many women who see clothing not just as attire, but as expression. Whether in a structured blazer or a flowing abaya, she communicates strength and sophistication—without ever having to say a word. For Nawar, fashion is not a distraction from her message, but an extension of it: confidence, self-respect, and identity. Looking ahead, Nawar envisions expanding her humanitarian work on a global scale. She dreams of building stronger networks between changemakers across the Arab world and beyond, fostering communities of action rather than silence. Her long-term vision includes mentoring future generations, advocating for policy reforms, and transforming media into a more empathetic, inclusive space. For her, every platform is a tool, and every tool is a chance to make a difference. What makes Nawar Assem exceptional is not just what she has achieved, but how she achieves it, with authenticity, empathy, and an unshakeable belief in the power of voices that were once silenced. Her story is one of purpose over popularity, impact over visibility, and leadership rooted in service. In a time when influence is often mistaken for fame, Nawar Assem reminds us what true influence looks like. It’s in the lives she uplifts, the ideas she defends, and the bridges she builds across media, education, and humanity. At Magnav Magazine, we celebrate her as a visionary, a changemaker, and a voice that will continue to shape generations to come.

Anna Wajs Leading the Future of Beauty and Aesthetic Innovation in the UK
business

Anna Wajs Leading the Future of Beauty and Aesthetic Innovation in the UK

Anna Wajs Leading the Future of Beauty and Aesthetic Innovation in the UK By Jane Steven Anna Wajs, the dynamic CEO of Chantarelle UK, has once again made headlines in the world of beauty and aesthetics. Celebrated for her passion, precision, and commitment to excellence, Anna has been nominated as a 2025 SOS Beauty Awards Judge and proudly stands as the Sponsor of the Beauty Therapist of the Year Award. This recognition not only highlights her remarkable journey in the beauty industry but also reinforces her role as a visionary leader shaping the future of high-tech skincare in the UK. With 18 years of professional experience, Anna is a trusted name in the world of aesthetics and advanced skincare. For over a decade, she has successfully run a beauty salon in Watford, near London, a space known for its commitment to excellence and innovation. Beyond the salon, Anna wears many hats, she is a trainer, mentor, and product demonstrator, passionately educating professionals across the UK on the transformative potential of Chantarelle products and equipment. As the exclusive UK distributor for Chantarelle, Anna represents a premium brand renowned for its high-tech aesthetic cosmetology, blending the power of dermo-cosmetics, cosmeceuticals, and non-invasive laser technology. With 13 years of expertise working with Chantarelle’s skincare solutions, Anna has helped revolutionize the UK’s approach to regenerative beauty. Her influence has been instrumental in introducing cutting-edge, pain-free treatments that provide visible, long-lasting results, a true alternative to invasive medical procedures. Anna’s achievements were rightfully recognized during the 2024 awards season, where she earned first place as a Beautician in the UK and sixth place in the Salon/Clinic Category. These accolades reflect her commitment to excellence and the trust she has earned among clients and professionals alike. Chantarelle is more than a skincare brand, it’s a movement in high-tech aesthetic innovation. Designed for premium beauty salons, Med SPA clinics, and aesthetic medicine experts, Chantarelle’s product range includes over 20 advanced skincare lines including chemical peels and targeted treatment protocols, award-winning dermocosmetics and cosmeceuticals driven by clinical results, and four advanced cosmetic devices that combine Laser, LED, and Thermo-Modelling technology, delivering non-invasive, effective treatments without discomfort or downtime. The brand is setting new standards in regenerative cosmetology, offering beauty professionals the opportunity to integrate science-backed, medical-grade alternatives into their practice with ease and confidence. Through her work, Anna Wajs is not only elevating the Chantarelle name but also empowering a growing network of beauty therapists to adopt smarter, safer, and more advanced skincare solutions. As a 2025 SOS Beauty Awards Judge, her role extends beyond recognition, it is about mentorship, innovation, and inspiration. Her passion is contagious, her leadership undeniable, and her vision for the future of aesthetics crystal clear, to make non-invasive, high-performance skincare accessible and trusted in every corner of the UK. Follow Anna on Instagram @ania_wajs and join the wave of professionals transforming beauty with Chantarelle’s high-tech revolution. Let the future of skincare begin, with knowledge, care, and innovation at the heart of every treatment.

Maja Wilinska Elevating Beauty Through Education and Empowerment
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Maja Wilinska Elevating Beauty Through Education and Empowerment

Maja Wilinska Elevating Beauty Through Education and Empowerment By Sidra Asif Originally from Poland and now proudly calling London home for the past 17 years, Maja Wilinska has carved an impressive path in the beauty industry. With over 17 years of experience in cosmetology and 7 years as an aesthetic practitioner, her journey has been shaped by a deep commitment to learning, sharing, and transforming lives through the power of beauty. Maja’s dedication to her craft has taken her across Europe, training in countries such as Poland, England, Romania, Italy, Scotland, Wales, Spain, and France. These international experiences exposed her to a diverse range of beauty philosophies and advanced techniques, deepening her expertise. “What truly inspired me was witnessing the transformative power of beauty treatments, not just physically, but emotionally. Seeing how a single treatment could boost someone’s confidence and self-esteem was a revelation,” she shares. This realization led Maja to address a growing need in the industry: high-quality, well-rounded training that balances technical excellence with artistic insight. As she began training professionals, she quickly recognized the incredible potential among her students. Many went on to open their own successful clinics, a testament to their talent and the value of proper guidance. For Maja, this was more than professional success, it was a calling. With a clear vision, she founded MW Beauty Academy, a training institution rooted in empowerment, innovation, and community. “I wanted to build more than just a school,” Maja explains. “I wanted to create a space where aspiring beauty professionals feel supported, inspired, and fully equipped to succeed, not only in technique but in business too.” MW Beauty Academy goes beyond teaching procedures. It instills confidence, nurtures talent, and builds futures. Maja’s goal is to raise the standard in aesthetics education, ensuring every graduate leaves with the skills, mindset, and drive to make a lasting impact in the beauty world. “My mission is to elevate the beauty industry one student at a time. When professionals thrive, clients feel the difference, and that’s the true beauty of it all.”

Christine Juliane Opiaza A Queen of Grace, Grit, and Global Glamour
Lifestyle

Christine Juliane Opiaza A Queen of Grace, Grit, and Global Glamour

Christine Juliane Opiaza A Queen of Grace, Grit, and Global Glamour By Diana Brown In a world where beauty queens are often defined by fleeting fame and dazzling gowns, Christine Juliane “CJ” Opiaza stands apart, not only for her stunning presence on the pageant stage but for her journey of perseverance, intelligence, and purpose. A proud Filipina with a dream rooted in her small-town beginnings, CJ has carved out a name that now resonates across continents, from the vibrant runways of Manila to the global spotlight of Miss Grand International 2024. Born on July 8, 1998, in Castillejos, Zambales, CJ’s story is one of dedication and determination. Her pageant journey began humbly in 2012, where she entered her first local contest. Though she didn’t win that year, her persistence paid off. In 2013, she returned stronger and clinched the title, which came with a four-year scholarship to the Lyceum of Subic Bay.  There, she pursued a degree in Human Resource Development Management and graduated with special academic honors, showcasing not only beauty but also brilliance. CJ’s evolution as a pageant queen is marked by hard-earned titles and unforgettable moments. In 2015, she was crowned Miss Lyceum of Subic Bay.  She continued to dominate the pageant scene with titles like Miss Bikini Philippines 2016, Miss Econest Philippines 2018, and Ambassadress of the World Philippines 2019. Each title was more than just a crown, it was a stepping stone, honing her charisma, confidence, and platform. Her national pageant experiences have been equally compelling.  She joined Binibining Pilipinas in 2022 and returned for Miss Universe Philippines 2023, where she earned the first runner-up position, an impressive feat that further established her as one of the country’s top beauty queens. However, it was in September 2024 that she truly made history, when she was crowned Miss Grand Philippines 2024.  Her performance at the competition was unmatched, as she won multiple special awards including Best in Swimsuit, Miss Photogenic, Miss Multimedia, Miss Aqua Boracay, and Miss Mestiza. At the international stage, CJ brought the same fire and grace that defined her national appearances. Representing the Philippines at Miss Grand International 2024 in Bangkok, Thailand, she embraced her roots and culture with her show-stopping national costume, a piece inspired by the Anahaw, the Philippine national leaf, which symbolized strength and resilience. Her evening gown, a radiant yellow-orange beaded creation, paid tribute to Thai royalty, merging cultural appreciation with her own regal poise. CJ impressed the judges and audiences not only with her looks but with her eloquence and poise under pressure. When asked about global conflicts during the Q&A segment, she spoke with compassion and clarity, emphasizing the importance of mutual respect and empathy in resolving differences.  Her powerful presence earned her the title of first runner-up at Miss Grand International 2024, making her the third Filipina to reach this coveted placement in the pageant’s history. Beyond the spotlight, CJ is a successful model and respected pasarela coach. She’s graced the runways of Philippine Fashion Week and Mega Fashion Week, proving that she is as much a style icon as she is a queen. As a coach, she founded “The Canvas,” a training school for aspiring beauty queens.  Under her mentorship, many hopefuls, including Miss Reina Hispanoamericana Filipinas 2024 Dia Mate, have learned the craft and discipline that have become CJ’s signature. More than a beauty queen, CJ is a role model for resilience and transformation. From her modest beginnings in Zambales to the grandeur of international pageants, her story is a beacon of hope for young women everywhere.  She has shown that with vision, heart, and relentless hard work, dreams that once seemed distant can become dazzling reality. Christine Juliane Opiaza’s journey continues to unfold, but she has already left an indelible mark on the world of pageantry.  Her elegance is matched by her authenticity, and her triumphs speak not only to her talent but also to her commitment to empowering others. As she walks confidently into her future, CJ carries with her not just a crown, but the hopes of a generation inspired by her light.

Weddings
Lifestyle

Weddings The Global, Viral Phenomenon

WEDDINGS The Global, Viral Phenomenon By Deeya Farrukh Niaz In a world where aesthetics, algorithms, and aspirations collide, weddings have become far more than just sacred ceremonies, they’ve evolved into globally watched, digitally dissected spectacles. Across the Indian subcontinent and beyond, brides no longer plan their big day solely for the memory, it’s all about the moment, the click, the share, and the trend. With social media shaping perceptions of perfection, the modern bride faces a unique set of choices: tradition versus trend, intimacy versus influence, and meaning versus momentary fame. Welcome to the world of viral weddings. Just like everything else in today’s world, the wedding industry is driven by trends, popularity, and, of course, Instagram followers. But when choosing a photographer, what are brides truly searching for? Genuine skill and creative vision? Or a viral Instagram reel that earns them a million views and an overnight fan following? Now imagine two wedding planners: one offers real value for money, while the other, despite providing the bare minimum, raises your social status just by association. Which one would you choose? That’s the dilemma many brides face before making any bookings, be it the photographer, the perfect dress, the makeup artist, or the event coordinator. Labels are no longer reserved for couture, they now apply to every element of the wedding day. But, like all trends, viral moments fade. There’s always a newcomer ready to take the crown of the internet’s next ‘it’ bride. Currently, designer Tarun Tahiliani is the go-to for South Asian brides, particularly among Pakistanis and Indians. In the UAE, photographers like Pictroizzah and Sara Idress are dominating the scene with stunning portfolios, yet they face constant competition from emerging talent. The industry has changed dramatically over the past five years. What was once the realm of family-run services, photographers, caterers, decorators, has transformed into a high-octane, high-pressure game. With the emergence of the viral bride, the stakes have skyrocketed. Bridal stylists have also entered the scene, curating entire wedding looks from head to toe. They work closely with trending designers to blend the bride’s vision with the zeitgeist. It’s a full production now, every detail curated for a global audience watching from afar. The wedding industry’s economic value is staggering. Within the Indian subcontinent, it’s estimated to be worth $130 billion annually. Pakistan’s wedding economy alone stands around Rs 900 billion. As one Pakistani business tycoon once put it, “Do anything in the wedding industry, and you’ll be a millionaire.” The industry now caters to every budget and aesthetic, with more choice and talent than ever before. Even vendors have shifted their approach. They’re no longer just serving brides, they’re looking to serve content to their followers. Innovation and creativity are now key currencies. To top it off, there are now digital shows like Wedwel, which dissect and critique bridal looks from Pakistan. So, weddings don’t just rake in billions in revenue, they earn billions of views, too. There is, however, something beautifully unifying about it all. Brides from around the world are now sharing traditions, aesthetics, and inspiration. And modern brides can now plan their dream weddings using countless references, unconstrained by local limitations. But where should a bride begin? Research is crucial. Look at a vendor’s portfolio, their quality of work, and their consistency, not just their follower count. Some brands have earned their popularity through excellence and affordability, while others look flawless on screen but are poorly made and overpriced in reality. Know what you want, and be confident in your choices, regardless of whether they go viral. The most important thing is that you feel beautiful on your day. And yes, weddings cost a fortune. Outfits and jewellery are often worn once or twice in a lifetime. So it’s wise to strike a balance, spend responsibly on your event, but also on things you’ll use for years. Remember, you’re preparing for a marriage, not just a wedding. One emerging trend I truly appreciate is skincare. Some brides may go overboard with fillers, botox, and invasive treatments, but others are embracing traditional self-care rituals like ubtan, oiling, and sun protection. Weekly facials, cleansing routines, and skin wellness are investments that go far beyond the wedding day. This is a trend that deserves to go viral. Despite all the help available, the final decisions always rest with the bride. From dealing with picky vendors to managing the budget, scheduling appointments, and shopping, it’s backbreaking work. And after all that effort, a bit of recognition is only fair. But let us not forget, weddings aren’t about the viewers. They’re about celebrating love, and the friends and family who have supported that journey. The best advice for any bride hoping to be remembered? Be yourself. The most memorable and viral brides are the ones who radiate joy, confidence, and authenticity. One danced lovingly for her groom and captured hearts. Another, Kiara Advani, was simply radiant in her natural chemistry during her bridal entrance. Because when love and sincerity shine behind the lens, it shows in front of it too. And that, more than any designer label or viral moment, is what truly lasts.

Viktoria Demi
Lifestyle

Viktoria Demi Where Classical Heritage Meets Contemporary Soul

VIKTORIA DEMI Where Classical Heritage Meets Contemporary Soul By Paul Smith  In a world where music constantly evolves, Viktoria Demi emerges as a compelling figure who bridges the timeless elegance of classical piano with the bold curiosity of modern expression. Known for her performances across Europe and the Middle East, including a breathtaking orchestral concert at Expo 2020 Dubai, Viktoria is more than a pianist, she is a scholar, a speaker, a composer, and a visionary behind the artistic identity Vivimuse. Through her music and her words, she invites us into a world where art isn’t just performance, it’s a living, breathing journey of discovery. For Viktoria, every step in her career, even moments of failure, holds meaning. Each experience, whether on stage or in solitude, adds to her artistic maturity. She doesn’t view competitions as the climax of her journey, but rather as playful and enriching stops along the way. A more profound turning point came during her performance at Expo 2020 Dubai, where she played Arabic music by a modern composer with a live orchestra.  It was then she realized the power of contemporary voices in classical music and was inspired not only to study modern composers but to begin composing her own works. Her first album, which will include her original pieces, is set for release by the end of the year. Nature, travel, architecture, and fine art constantly inspire her. Viktoria finds that exploring cities, absorbing their visual and historical language, gives her the insight to reinterpret music for modern audiences.  Whether wandering through a museum or standing before a gothic cathedral, she draws strength and creative vision from the past while remaining grounded in the present. Having spent her time between Vienna and London, Viktoria has absorbed the unique musical spirits of both cities. Vienna, the cradle of classical music, offers her the romance of history, its churches and concert halls echo with the notes of Mozart and Schubert.  In contrast, London welcomes experimentation and modernity. With legends like Elton John and Freddie Mercury shaping its musical landscape, the city encourages bold new projects and artistic inclusivity, elements Viktoria embraces with open arms. Her performances typically focus on classical and neoclassical music, including composers such as Einaudi, Zimmer, and Tiersen. She selects pieces that connect easily with audiences, like those of Chopin, Mozart, and Debussy.  Her philosophy is rooted in accessibility, she believes music should speak to everyone, regardless of their background in classical appreciation. While she sometimes avoids the more challenging or abstract pieces of the 20th century, she hints that something experimental may be on the horizon, a testament to her ever-expanding musical vision. Alongside performance, Viktoria is delving deeper into academic research. Reading, writing, and attending conferences have deepened her understanding of cultural theory and music history, enriching her interpretative abilities. For her, knowledge is not separate from performance, it enhances it. The more she learns, the more nuanced and powerful her expression becomes. Her love for art history, nurtured since childhood, recently led her to begin giving lectures, a dream fulfilled. Standing before an audience as a speaker mirrors the excitement she feels performing music. But instead of notes and rhythm, she communicates through ideas, sharing insights and unearthing stories from the world of art and culture. The lectures drive her to keep learning, constantly fueling her creativity. This same curiosity led her to explore beyond the piano. Viktoria is always seeking new perspectives, studying electronic music, and learning about other instruments, even without the intention of mastering them. This openness, to new genres, sounds, and tools, has made her piano artistry even more dynamic and emotionally complex. Vivimuse, the name by which many of her followers know her, began as a YouTube alias for her piano and DJ project. “Vivi”, a longtime nickname, paired with “Muse”, symbolizes her desire to inspire. It’s a name that carries her artistic mission, to be a light, a spark of creativity, for others. More than anything, Viktoria believes in the healing power of music and art. In a world full of chaos, she sees them as gentle warriors of hope and understanding. Her mission is to bring not only beauty to her audience but also knowledge, a deeper comprehension of art’s eternal presence and its ability to elevate the human spirit. Currently, Viktoria is preparing two new albums. One will celebrate the timeless works of classical masters like Debussy, Beethoven, and Chopin. The other will lean into the neoclassical world, featuring music from film and her own original compositions. It’s a balance of homage and innovation, a perfect reflection of her musical philosophy. In Viktoria Demi, we find more than a classical pianist. We find a modern-day muse, deeply rooted in tradition, yet fearlessly exploring the new. Through Vivimuse, she is not just performing music, she is shaping a future where art speaks louder, travels further, and touches more lives than ever before.

Victoria Lopyreva
Lifestyle

Victoria Lopyreva From Miss Russia to Global Icon

Victoria Lopyreva From Miss Russia to Global Icon​ By Michele Clark In the world of glamour, culture, and global influence, few women embody the essence of grace, versatility, and purpose quite like Victoria Lopyreva. Born on July 26, 1983, in the southern Russian city of Rostov-on-Don, Victoria’s journey from childhood modeling to international recognition tells a story of ambition and resilience, one that transcends the beauty pageant stage and enters the realm of global impact. Raised in a creatively enriched household, with her mother Irina Lopyreva, a journalist and former model, and her father, Pyotr Kruze, an artist, it was almost inevitable that Victoria would develop an early affinity for style, expression, and public life. Her modeling career began at just five years old, with childhood campaigns that hinted at a promising future. By her teenage years, she had already claimed regional titles like “Model of Don,” “Rostov Beauty,” and “Face of the Year,” a prelude to her crowning moment as Miss Russia in 2003. Winning the national title not only brought her into the limelight, but also laid the groundwork for her emergence as a multifaceted media personality. Her magnetic presence found a natural home on Russian television, where she hosted a range of shows including “Fashion Ambulance” and “Football Night.” Her charisma and intellect resonated with audiences beyond fashion and sports, especially when she appeared on the popular Russian adaptation of “Survivor,” titled Last Hero. Each appearance only reinforced her growing influence across media platforms. Yet, Victoria’s story extends far beyond entertainment. In 2018, she took on a significant international role as the official ambassador for the FIFA World Cup in Russia. In this position, she served not only as a glamorous face of the tournament, but as a cultural bridge between Russia and the world. Her role carried a message, one of diplomacy, pride, and the ability of sports to unite humanity. Philanthropy plays a powerful role in Victoria’s identity. She heads the “Wiping Bounds” charity foundation, which is committed to supporting talented children affected by the horrors of war and terrorism. Her sense of social responsibility also manifests through her environmental work, collaborating with the World Wildlife Fund and the Steppe Wildlife Association to advocate for the protection of endangered species and ecosystems in Europe. Victoria’s personal interests reflect a deep appreciation for beauty in its many forms. With her mother, she shares a love for collecting vintage jewelry and whimsical cat figurines adorned with beads and stones. This shared passion complements her public image, often seen gracing the pages of international fashion magazines such as Cosmopolitan, L’Officiel, Gala, and Maxim. Whether on screen or at events, her elegant style and radiant personality continue to turn heads. Today, Victoria Lopyreva stands as a symbol of the modern woman, strong, sophisticated, and socially conscious. Her life is a tapestry of fashion, media, humanitarian work, and cultural ambassadorship. Through her achievements, she has not only defined success on her own terms, but also inspired countless individuals to use their platforms for meaningful change. From the runways of Moscow to the global stage, Victoria continues to prove that true beauty lies in purpose and passion.

THE NEW AGE OF LUXURY WHERE STREETWEAR REIGNS SUPREME
Lifestyle

The New Age of Luxury Where Streetwear Reigns Supreme

THE NEW AGE OF LUXURY WHERE STREETWEAR REIGNS SUPREME By Deeya Farrukh Niaz Luxury has always been synonymous with tailored suits, crocodile leather bags, and timeless elegance, but that notion is changing. The new era of luxury is not dictated by tradition, but rather by cultural shifts, hype, and a bold departure from the classic. Enter streetwear, the unexpected king of modern high fashion. Gone are the days when luxury was defined solely by heritage brands and formalwear. Today’s youth have flipped the script. Brands like Supreme and Yeezy have reshaped the luxury narrative through exclusivity, limited drops, and a cool factor that can’t be bought, only earned. Supreme’s collections, hoodies, T-shirts, caps, and sunglasses, are undeniably of high quality, but it’s their scarcity that elevates them to luxury status.   Take collaborations such as the Dior x Nike trainers or Miu Miu’s Sambas, they blend streetwear silhouettes with designer prestige. And of course, there’s Yeezy, the brand that arguably started the entire movement. Streetwear today doesn’t necessarily carry the same price tag as classic luxury, but it carries a different kind of value, cultural capital. Wearing a branded hoodie in 2025 might just be the new three-piece suit, effortless, current, and surprisingly formal in the right circles. This shift is not confined to the West. South Asia has taken notice. In India, DyavolX, launched by Shah Rukh Khan’s son, is making waves, while Pakistan’s Rastah is gaining international traction. These brands are more than just labels, they’re lifestyle statements, rooted in authenticity. Unlike traditional luxury, which can rely on legacy, streetwear must be credible from top to bottom, from its creators to its audience, from the design studio to the final Instagram post. Authenticity is key. It’s not just about the clothes, it’s about the persona behind them. Consider Rhode, Hailey Bieber’s beauty brand. Her image, effortlessly chic and youthfully elegant, is inseparable from the brand itself. Even her brand ambassador, Alexandra Saint Mleux, girlfriend of F1 driver Charles Leclerc, embodies the Rhode aesthetic, poised, understated, fashionable. It’s the walking, talking version of the brand that people buy into. The global appeal of luxury streetwear is undeniable. A jacket from a Pakistani designer could appear on Justin Bieber in California. Rhode’s lip gloss might pop up on a model in Monaco during the Grand Prix. Fashion is more borderless than ever, and streetwear plays perfectly into this dynamic. You never know who might be wearing what, and that unpredictability is part of the allure. Exclusivity remains the secret sauce. Limited drops, firstcome-first-serve releases, and lightning-speed sellouts create a sense of urgency, and belonging. If you miss out on the hottest piece, you’re left scrambling for the next best thing or waiting impatiently for the next drop. Resale culture takes it even further, prices triple, and the item becomes a status symbol. The real question becomes, how much will you overpay to feel effortlessly cool? But is it worth it? At the end of the day, it’s a hoodie or a pair of joggers. Yes, it’s handmade, maybe even with sustainable, organic materials. No polyester. No plastic. Sometimes, though, the artisans behind it are underpaid, and the transparency is questionable. You’re often paying not for quality, but for the brand. Even Lululemon, once considered premium activewear, was found to use toxic, cheaply made materials, raising doubts about many other “luxury” labels. Still, there’s something undeniably fun about streetwear. It’s subtle. It’s exclusive. It’s a club, one that doesn’t scream for attention. If someone recognises the hoodie, they’re part of the club. If they don’t, well, maybe they’re not your people. It’s an aesthetic that whispers rather than shouts, and in that lies its true luxury. Streetwear brands like A Bathing Ape, or my personal favourite Aimé Leon Dore, are testament to this movement. And if I have to explain who they are, well, perhaps you’re just not that cool yet. On a personal note, I believe streetwear is a better investment than fast fashion. It lasts longer, both in terms of quality and style. You can wear a piece over and over again without it losing relevance. Fast fashion, on the other hand, feels awkward to repeat. Streetwear promotes conscious spending and the idea of a capsule wardrobe, something we all should embrace. Of course, the relevance of any brand is tied to its creator’s popularity, just ask Yeezy or Balenciaga. Luxury no longer resides only on the red carpet, it walks the streets. In a world where comfort meets exclusivity and identity is woven into fabric, luxury streetwear is the new status symbol. It’s not just about what you wear, but who recognises it, and more importantly, who doesn’t. In the end, luxury is a feeling, and right now, that feeling comes with a hoodie, a logo, and a whole lot of hype. “LUXURY TODAY ISN’T ABOUT LOGOS YOU SHOUT BUT `STORIES YOU WHISPER, STREETWEAR IS THE NEW STATUS SYMBOL FOR THOSE WHO KNOW.”

Afaq Aslan
Lifestyle

Afaq Aslan The Voice, The Vision, and the Veil of Luxury

AFAQ ASLAN The Voice, The Vision, and the Veil of Luxury By Jane Stevens From the vibrant streets of Baku to the dazzling skyline of Dubai, Afaq Aslan has crafted a journey that is nothing short of extraordinary. Known first for her powerful voice as a singer in Azerbaijan, Afaq has now become a rising fashion entrepreneur, fusing cultural heritage with modern luxury in her eponymous brand. Afaq is not just designing garments, she’s building a world where modesty meets magnetism, where women can own their elegance without compromise. “I’ve always had a love for design,” Afaq begins. “Since childhood, it was clear to me that I wanted to create something beautiful for women. I graduated from the Construction and Architecture University in Azerbaijan, in the faculty of design, and while music was my favorite hobby, I always dreamed of launching my own fashion brand.” That dream took root early in her life. Growing up in a creatively rich environment, Afaq was surrounded by stories, song, and sophisticated taste. Her grandfather, a celebrated academic, rector of the University of Arts in Azerbaijan, and a noted lyricist for popular musicals, left a strong impression on her. “He was my first source of inspiration,” she recalls. “He was not only a professor but also a famous writer. His passion for the arts, for storytelling, and for culture shaped my world from a very young age. I truly believe the love for music and creativity is in my DNA.” Afaq’s first claim to fame came through her music career in Azerbaijan. Her soulful voice and stage presence earned her widespread recognition, but despite her success in music, her passion for fashion never waned. Five years ago, she made the pivotal decision to move to Dubai, setting aside her music to pursue a long-held dream. “When I moved to Dubai, I made the decision to pause my music career and focus fully on fashion,” she explains. “It was time to chase the other half of my passion. That’s how my fashion company was born.” The result is a luxurious abaya line that redefines modest fashion for the modern Middle Eastern woman. With a focus on sophistication, elegance, and femininity, Afaq’s designs challenge outdated perceptions of traditional wear. “One of my biggest motivations came from observing how simple abayas often were,” she says. “I wanted to show women that you can be stunningly attractive, even sexy, without revealing your body. A well-designed abaya speaks volumes. It’s not about showing more, it’s about saying more with less.” Her collections are known for their rich fabrics, couture cuts, and intricate detailing, each piece telling a story of empowerment and beauty. And Afaq is not just the designer behind the scenes. With her striking looks and camera presence, she proudly models her own designs. “I use my beauty to amplify the message of my work,” she says. “Being a model, a singer, and a designer, these are all forms of art. For me, they’re connected. Art is the center of everything I do, so it doesn’t feel like I’m switching roles. It’s just me expressing myself in different ways.”  Running a fashion brand, however, is no easy feat, especially as a young entrepreneur managing a growing team in a highly competitive market. Afaq is candid about the hurdles she’s faced in bringing her vision to life. “There were moments I felt discouraged,” she admits. “Managing a big team, making all the right decisions, it’s a lot of pressure. But my love for fashion kept me going. I reminded myself every day why I started. I had a goal, and I knew I had to see it through.” Her resilience and dedication are evident in every detail of her brand, which continues to gain traction across Dubai and beyond. But Afaq’s ambitions don’t end there. “My main goal for the next few years is to turn my brand into a leading luxury abaya label across the Middle East,” she says confidently. “I want to open a grand showroom in Dubai, where women from all over the region can experience the full essence of the brand. I also want to see my designs worn in Saudi Arabia, Kuwait, Qatar, and everywhere where women value tradition blended with contemporary fashion.” Despite her busy schedule, Afaq remains deeply connected with her fanbase, especially through Instagram and TikTok. With thousands of followers and growing influence, she shares not just her collections, but glimpses of her personal journey, offering inspiration to young women pursuing their dreams. “I post content that is engaging and relatable,” she explains. “Whether it’s a behind-the-scenes look at a photoshoot or a motivational quote, I want my followers to find something of value. I also go live often to connect with them directly. I answer questions, talk about fashion, and just have real conversations. It’s important to me to stay close to the people who support me.” Her personal style, much like her brand, is bold and distinct. Afaq refuses to blend in or follow trends blindly. “I love uniqueness,” she says with a smile. “I always want to stand out, not to impress, but to express. I don’t like repetition, and I don’t like being just another person in the crowd. I think that mindset is what helped me shape something original in the fashion world.” When asked about her experience in Dubai, Afaq expresses a deep sense of belonging. “Dubai feels like my second home,” she says. “It’s a Muslim country like Azerbaijan, and culturally, there are many similarities. I’ve never felt like a guest here. On the contrary, this city welcomed me and gave me the freedom to create. It’s full of opportunities and positive energy. That’s why I love it.” As much as she is focused on her career, Afaq’s dreams are beautifully balanced between professional success and personal fulfillment. “Personally,” she reveals, “I want to get married, have a loving family, and raise beautiful children. That’s just as important to me as building a fashion empire.

LOUBNA Baghdad
Lifestyle

Loubna Baghdad A Voice Bridging Cultures and Emotions

Loubna Baghdad A Voice Bridging Cultures and Emotions By Afef Yousfi With roots tracing back to Morocco and a heart that beats in the UAE, Loubna Baghdad is more than a singer, she’s a soulful storyteller whose voice transcends borders. Her artistic journey is deeply influenced by the cultures that raised her, crafting a sound and style that is both timeless and contemporary. “Being influenced by both Moroccan and Emirati cultures is a gift I carry with deep pride,” says Loubna. “Morocco has instilled in me a profound appreciation for history, intricate patterns, and vibrant color. The rhythms, the depth of expression, it’s a culture that sings from the heart.” In contrast, the UAE has taught her the art of balance and innovation. “It’s a place where tradition is honored while innovation is embraced, and that duality resonates with me deeply as an artist,” she adds. This blend of bold emotion and refined elegance forms the foundation of her music, a bridge between two rich worlds. Loubna’s connection to music was forged early in life. “Even before I understood lyrics, I could feel the emotion behind a song,” she recalls. The moment she sang in front of an audience and saw their emotional reaction, everything changed. “Music had the power to connect hearts, to heal, and to inspire, and that moment gave me clarity, this is what I’m meant to do.” Known for her magnetic presence on stage, Loubna describes performing as an emotional exchange. “It’s about creating a real connection between me and the audience, where feelings and good energy flow both ways.” Her songs carry stories of love, hope, loss, strength, and joy, all rooted in personal truth and a desire to reach others on a deeper level. Living in the UAE has opened countless doors for Loubna. “The country’s vibrant energy, cultural diversity, and creative opportunities have played a major role in shaping my journey,” she explains. The move gave her confidence and exposure, and most importantly, helped her dream bigger. “It wasn’t just a change of location, it was the moment I truly stepped into my path as a professional singer.” With a style that’s bold and elegant, Loubna uses visual identity to further her storytelling. “It’s more than just fashion or appearance, it’s a reflection of my personality, my Moroccan identity, and the stories I tell through music.” For her, image and music work hand in hand as tools for connection. Loubna counts her move from Morocco to the UAE as a turning point. “That step changed everything, not just in terms of opportunities, but in how I saw myself as an artist.” It became the foundation for a new chapter filled with growth and purpose. Her creative process begins with a feeling. “I follow my intuition. If something touches me emotionally, I know it has the potential to touch others too.” She balances this inner pull with a deep awareness of her audience.  “People want to feel something real when they listen, whether it’s happiness, strength, or even healing.” The process includes practice, refinement, and an honest delivery that speaks from the heart. Navigating both the Moroccan and Emirati entertainment worlds is a challenge Loubna embraces with grace. “Each has its own style, culture, and audience, and I feel lucky to learn from both.” She stays rooted in Morocco’s soulful traditions while exploring innovation and diversity in the UAE. “I try to bring the best of both worlds into my art.” “Women are unstoppable,” she declares. “I want young Arab women to know they can follow their dreams, no matter what.” Her story is a testament to self-belief and cultural pride. “You don’t have to change who you are to succeed. You can be proud of your roots and still be bold, creative, and different.” Loubna teases an exciting year ahead. “2025 is going to be a big year! I have new songs coming that explore different styles and emotions.” It’s a time of growth and deeper connection with her fans. “I’m so grateful for all the love and support, and I promise, the best is yet to come.”

Al Burak Perfumes
Lifestyle

The Story of Al Burak Perfumes & Mohammad Fouad Al-Hraki

Al Burak Perfumes The Story of Mohammad Fouad Al-Hraki and Al Burak Perfumes By Dana Al Bashiti In the Middle East, perfume is more than a luxury, it is heritage, identity, and daily ritual. While the world embraces fragrance as fashion or self-expression, in Arab culture, perfume is woven into the fabric of life itself. From religious traditions like the use of oud and musk during prayers, to the daily gesture of perfuming garments before leaving home, scent holds a revered place. It carries history, marks celebration, and evokes memory in ways unmatched elsewhere. This reverence for fragrance is especially apparent in the story of Mohammad Fouad Al-Hraki, the founder of Al Burak Perfumes, whose journey redefines perfume as an emotional language that speaks directly to the soul. Mohammad Fouad Al-Hraki doesn’t just create perfumes, he reconstructs memories. His roots in Damascus, Al-Harjala, and Ain al-Fijeh are inseparable from the inspiration behind his creations. He often speaks of Damascus not just as a place, but as a scent. “Fragrance is emotional architecture,” he says. He remembers the scent of jasmine in Al-Qanawat, insisting that it carries particles of Damascene soil and the warmth of its ancient stones. In his lab, he uses refined techniques such as cold enfleurage to capture this essence with purity, but it is his memories that guide the process. Despite the science, the heart of the fragrance remains entirely Syrian. One of his most poetic creations is a perfume he named A Whiff of Nostalgia, which he describes as an emotional-chemical equation, one part morning mist from Mount Qasioun, one part the scent of his mother’s handkerchief tucked away in a drawer from his school days. Technically, he uses white musk and bergamot to evoke the sudden warmth of recollection, but the true alchemy lies in how the scent makes absence feel tangible. For Al-Hraki, perfume is a way to hold onto people, moments, and places no longer near. His career has taken him through some of the finest establishments in the fragrance world, such as Paris Gallery and Roja Parfums. From Paris Gallery, he learned the art of presentation, how to sell a fragrance as a story. From Roja, he grasped the discipline of timing in composition, likening it to a symphony. Still, his own style matured with intention, swapping classical French elements for deeper Eastern notes like Yemeni frankincense and Ceylonese cinnamon. These ingredients reflect not only his personal taste but his cultural identity. He often maps his perfumes like scenes from memory. One such creation is Pavement d’Enfance, inspired by the sidewalks of his childhood. At its heart is Arabic coffee, blended with the scent of old schoolbooks. Using steam distillation to extract the warmth of roasted beans and base notes of cedarwood to honor his family’s wooden bench, the fragrance becomes a tribute to personal history. Strikingly, customers often say it reminds them of their own childhoods, even if the details differ. This is the mark of true craftsmanship, creating something deeply personal yet universally relatable. Al-Hraki works from what he calls a “Fragrance Map.” He imagines a setting, such as his grandfather’s courtyard, and then seeks out the ingredients that represent it. To mimic the smell of earth after rain, he blends geranium with patchouli.  But the most demanding part of this journey is fixation, where he tests the scent on skin over 24 hours to ensure that the memory it evokes does not fade too quickly. His understanding of perfume is deeply tactile and artistic, often drawing parallels with cooking. Just as the right oil temperature can make or break a dish, so too can the evaporation rate of perfume notes shape the final story. He gives the example of saffron, a note that must appear ten minutes after application, in the same way its flavor unfolds after chewing. For Al-Hraki, exile has not been just a physical journey, it’s also been scented. Creating perfume is his way of reconnecting with Syria. When he blends Damascene rose with amber, it is as though he is gathering scattered fragments of his city. Even when he substitutes rare botanicals with chemical equivalents due to availability, he never loses sight of the originals. Chemistry, he insists, must serve memory, not replace it. Preserving authenticity in his work has been a challenge. To recreate rare notes like Damascene jasmine or Zabadani cherry, he turns to chromatography to analyze their chemical makeup, then reconstructs them using available ingredients. In one case, he used benzaldehyde, which occurs in almonds, and combined it with orange blossom to capture the elusive cherry scent. The result feels remarkably faithful to the original, a triumph not just of science but of nostalgia. One of his most powerful moments came when an elderly customer tried his fragrance Café Nuri, inspired by the old coffee shops of Damascus. The man teared up and said it reminded him of the scent of dawn after Taraweeh prayers. For Al-Hraki, that moment confirmed that his technique had succeeded, not in a scientific sense, but in the most human way possible. When fragrance disappears into emotion, it has truly done its job. Looking to the future, Al-Hraki dreams of returning to Syria to launch a project called Perfume of Peace. This fragrance would be made entirely with local ingredients such as olive and citrus, symbols of resilience and rootedness. Though he plans to integrate modern tools like molecular fragmentation, he insists that its soul would feel like a breeze moving through the old alleys of Damascus. Through Al Burak Perfumes, Mohammad Fouad Al-Hraki offers more than a sensory experience. He gives us pieces of places we’ve loved, moments we’ve lost, and emotions we thought we’d forgotten. His work stands as a reminder that in the Middle East, perfume is not simply worn, it is lived. It is ritual, memory, identity, and in every bottle, Damascus breathes again.

Aayushi Shah
Uncategorized

Strategic Visionary Aayushi Shah Joins Forces with Magnav International

Strategic Visionary Aayushi Shah Joins Forces with Magnav International​ A CATALYST FOR EDITORIAL EXCELLENCE AND BRAND SYNERGY IN THE MIDDLE EAST With a proven track record in brand innovation and content leadership, Aayushi Shah not only takes on the role of Editorial and Brand Partnerships Liaison at Magnav International, but also secures equity in Magnav Middle East, marking a bold new era of luxury media collaboration. In the ever-evolving world of luxury media, where the fusion of editorial distinction and strategic brand alignment defines market leadership, Aayushi Shah steps into the spotlight as a transformative force. Appointed as the Editorial and Brand Partnerships Liaison at Magnav International, Aayushi’s entry signals a forward-thinking shift in the publication’s global and regional strategy. What sets this appointment apart is not merely the role, it is the strategic alliance underpinning it. Aayushi has officially joined hands with Magnav Middle East as an equity partner, reinforcing her long-term vision and commitment to shaping the brand’s regional growth and influence.  Her vested stake in the business underscores a deeper alignment, one that goes beyond operational leadership to co-ownership of the vision, the brand, and its future impact. With nearly a decade of experience across high-impact sectors such as fashion, jewellery, wellness, hospitality, and lifestyle, Aayushi has built a distinguished reputation as a luxury brand architect and curated content strategist. Her entrepreneurial venture, Aayushi Shah Studio, is recognized for crafting integrated marketing narratives that combine digital innovation with luxury storytelling. From launching campaigns to orchestrating immersive brand experiences, her approach is rooted in delivering results with refined elegance. At Magnav International, her scope of influence encompasses more than editorial direction. She is now a driving force in curating and executing high-value brand partnerships that align with the magazine’s identity and its discerning global audience.  With an exceptional ability to merge data-driven strategy with creative storytelling, Aayushi ensures that every collaboration reflects the publication’s standards of sophistication and cultural relevance. Aayushi’s strategic expertise in media sales and partnership development, coupled with a nuanced understanding of regional and global market dynamics, positions her as a core member of Magnav’s executive leadership.  Her mandate includes accelerating revenue growth, nurturing enduring client relationships, and designing innovative commercial pathways that redefine luxury engagement within the publishing sphere. Her professional ethos is deeply rooted in the belief that luxury is not merely a product, but a story well told.  For Aayushi, every brand touchpoint, editorial, experiential, or digital, must speak to a higher purpose: connection, elegance, and authenticity. This belief informs her leadership style, guiding both the content she curates and the partnerships she nurtures.  As Magnav International charts its next chapter in the luxury media space, the integration of Aayushi Shah as both a strategic leader and equity stakeholder marks a turning point.  Her visionary thinking, operational precision, and unparalleled creative sensibility are set to recalibrate industry standards, ushering in an era defined by elevated storytelling, strategic alliances, and global brand resonance.

Cryptocurrencies, AI, and the Future of Conversational Business in the Middle East
business

Cryptocurrencies, AI, and the Future of Conversational Business in the Middle East

Cryptocurrencies, AI, and the Future of Conversational Business in the Middle East By Hafsa Qadeer In late 2024, the Middle East witnessed a remarkable rise in two related areas: cryptocurrencies and artificial intelligence (AI). These developments are shaping technology and transforming how businesses communicate with their customers. Across cities like Dubai, Riyadh, and Cairo, entrepreneurs, government officials, and technology experts are busy building new products that combine the power of AI with the promise of digital currencies. Many believe this combination will change the future of the Middle East’s commerce, customer service, and financial transactions. The relationship between cryptocurrencies and AI-driven conversational tools has become a popular topic. As we enter 2025, Middle Eastern consumers are more open to digital payments and online interactions than ever. According to a survey conducted by the Gulf Tech Institute in December 2024, nearly 65% of young adults in the Gulf Cooperation Council (GCC) countries said they had used at least one form of digital currency in the past year. At the same time, AI-powered chatbots have grown rapidly among businesses, with 40% of firms reporting they used AI to handle customer queries in the last quarter of 2024. This number is expected to grow even more in 2025. In this article, we will explore how cryptocurrencies are gaining acceptance in the Middle East, how AI shapes the future of business communication, and how these two trends might intersect. We will also look at examples from companies leading the way and offer expert insights on what lies ahead. The Rise of Cryptocurrencies in the Middle East People in the Middle East have been interested in blockchain technology and digital currencies like Bitcoin and Ethereum for several years. However, the real push for wide adoption began around 2021 and continued through 2022. Governments started to see the potential of blockchain for improving financial systems and attracting foreign investments. Banks and regional financial institutions started exploring ways to integrate digital currencies into their services, resulting in faster cross-border payments and new investment opportunities. In August 2024, Rain reported a 150% growth in trading volume compared to the same period in 2023. This expansion shows that more investors and regular users are turning to digital currencies in the region. Rain’s CEO, Abdullah Almoaiqel, shared in a televised interview, “Cryptocurrencies are no longer a niche. They are becoming a valuable part of many people’s financial strategies in the region. We are excited to see our platform grow as more users discover the convenience of digital assets.” By late 2024, the number of businesses accepting Bitcoin in major Middle Eastern cities had risen sharply. Recently, the Dubai Blockchain Center showed that around 1,000 retailers and online platforms in the UAE accept some form of cryptocurrency payment. Meanwhile, financial regulators in countries like Saudi Arabia, Bahrain, and the UAE began creating guidelines for initial coin offerings (ICOs) and security token offerings (STOs). These guidelines helped reduce uncertainty and encouraged legitimate players to enter the market. AI’s Emergence in Customer Engagement While cryptocurrencies streamline financial transactions, AI revolutionizes how businesses communicate with customers. Over the past few years, chatbots have evolved from simple automated text replies to advanced conversational systems capable of understanding language nuances. In 2024, several AI startups in the Middle East received significant funding, especially those focusing on natural language processing (NLP) and machine learning. According to a December 2024 report by the Middle East Tech Association (META), investment in AI-related startups has increased by 45% since 2023. Many startups develop products that help businesses automate customer service, sales, and marketing tasks. Retailers, banks, and telecom companies find these solutions especially useful because they enable 24/7 customer support, faster response times, and more personalized interactions. In October 2024, ChatArabia announced a partnership with a major Saudi bank to launch an Arabic-language AI chatbot. This chatbot can handle complex banking requests, help users open new accounts, and even provide personalized investment advice. Sarah Al-Farhan, ChatArabia’s CEO, explained, “Our goal is to make AI-driven conversations as natural and trustworthy as talking to a real bank representative. We believe that in a region where culture and language play significant roles, localized AI solutions are a must.” How Cryptocurrencies and AI Will Converge The next big question is how cryptocurrencies and AI will come together to shape the future of conversational business in the Middle East. One possibility is the creation of automated payment systems within AI-driven chatbots. Imagine conversing with a virtual assistant about travel bookings and, at the end of the chat, making the payment in cryptocurrency without leaving the chat window. This seamless user experience could become a reality sooner than we think. Noon, one of the largest e-commerce platforms in the Middle East, has been quietly testing an AI chatbot that allows customers to pay with cryptocurrency. In a pilot program that started in September 2024, selected users in the UAE could chat with Noon’s AI assistant, ask about products, and then pay in Bitcoin or stablecoins linked to local currencies. Initial results showed a 25% increase in customer satisfaction because users did not have to switch between different apps for chatting and paying. Noon’s Head of Digital Innovations, Rashid Omar, noted, “We believe integrating cryptocurrency payments with a friendly AI chatbot will lead to a more convenient shopping experience. It’s a small step, but the feedback so far is encouraging.” Government Support and Regulation One reason cryptocurrencies and AI are growing in the Middle East is the support from local governments. The UAE government launched the Emirates Blockchain Strategy to adopt blockchain technology across various sectors. This plan has encouraged public and private sectors to experiment with distributed ledgers for everything from supply chain management to tourism. Meanwhile, Saudi Arabia’s Vision 2030 emphasizes digital transformation, which includes adopting AI for smart city projects and automated services. Regarding AI, several countries in the region have been setting up research centers and labs focused on machine learning. These institutions, often in partnership with global tech giants, aim to

Mahra Al-Bahrainia
business

Mahra Al-Bahrainia Redefining Influence and Fashion in the Middle East

Mahra Al-Bahrainia Redefining Influence and Fashion in the Middle East By Peter Davis How a trailblazing influencer is transforming fashion, glamour, and digital marketing in the evolving Saudi market. The Middle Eastern market is undergoing a dramatic transformation, particularly in the realms of fashion, glamour, and digital influence. With the rise of social media and influencer-driven marketing, women like Mahra Al-Bahrainia are at the forefront of reshaping how brands engage with consumers. The Saudi market, in particular, has seen a surge in the demand for authenticity, luxury, and digital storytelling, making it an ideal space for influencers to thrive. Mahra Al-Bahrainia, a Bahraini actress, entrepreneur, and social media influencer, has successfully carved out a space for herself in this evolving industry. Since her rise to fame in 2013, she has captivated audiences through theater, television, and digital platforms. Her seamless blend of traditional values and modern aesthetics has made her a household name, particularly in Saudi Arabia, where influencer marketing is booming. Beyond her entertainment career, Mahra has built a strong personal brand that extends into business and lifestyle. Her ventures, including multiple brands and social initiatives, reflect her entrepreneurial acumen and ability to set new industry trends. Through her content, she showcases fashion, beauty, and luxury, bridging the gap between Western glamour and Middle Eastern elegance. Her presence on Instagram and Snapchat has enabled her to connect with millions, influencing purchasing decisions and setting new beauty standards. The Saudi Arabian market, which is experiencing rapid economic diversification, is placing significant emphasis on digital media and female empowerment. Women like Mahra are leading this change, breaking stereotypes and redefining success in the influencer and fashion space. Her ability to blend luxury with accessibility has set a new benchmark for aspiring influencers looking to make an impact in the region. Mahra’s influence goes beyond fashion and beauty; she is also an advocate for self-confidence, independence, and cultural appreciation. By sharing her personal experiences, she encourages young women to embrace their heritage while pursuing modern ambitions. This ability to merge cultural pride with contemporary trends has made her a role model for many aspiring influencers in the Middle East. As influencer marketing continues to dominate brand strategies, Mahra has successfully leveraged her platform to collaborate with top luxury brands, bridging the gap between high fashion and everyday consumers. Her collaborations reflect the Middle Eastern audience’s evolving preferences, shifting from traditional advertisements to engaging, relatable content that speaks to their lifestyles. Additionally, Mahra’s entrepreneurial mindset has led her to develop her own businesses, ensuring her brand extends beyond social media. By establishing successful ventures in fashion and beauty, she demonstrates that influencers can move beyond digital platforms and create sustainable brands that cater to the region’s growing demand for quality and exclusivity. As the Middle Eastern market continues to evolve, Mahra Al-Bahrainia remains a trailblazer in influencer marketing, fashion, and lifestyle. Her journey is a testament to the power of digital influence and the shifting perspectives on female leadership in business and media. By shaping trends and empowering women through her platform, she is not just a style icon but a key player in the region’s digital transformation. The future of influencer marketing in the Middle East is undoubtedly female, and Mahra is leading the way.

Women in qatar
business

Women in Qatar Leadership, Empowerment, and Breaking Barriers

Women in QATAR Leadership, Empowerment, and Breaking Barriers By Marina Ezzat Alfred Under the relentless Qatari sun, where endless desert stretches meet the horizon, a quiet but powerful shift is underway. It’s a revolution driven by women, a quiet force shaping their nation’s destiny. For decades, Qatari women have steadily risen, becoming powerful figures in their country’s future.  Known for its conservative traditions and dependence on oil and gas, Qatar is experiencing a remarkable change. Women are challenging norms, taking on leadership positions, and fundamentally reshaping national identity. From the boardrooms to the political arena and the classrooms, Qatari women are making their presence felt across numerous fields, empowering themselves and inspiring future generations. A Changing Landscape For years, women in Qatar traditionally focused on family and home. But things changed dramatically, especially since the 1990s and Qatar’s booming economy.  That growth, largely thanks to oil and gas, also brought a huge push for modernization.  Amidst all this, the government and key figures realised just how crucial empowering women was – not just for society, but for Qatar’s intellectual, economic, and political future too. Then, in 1997, Qatar University opened up a whole new world of higher education for women, letting them pursue careers previously closed off to them.  It was a real turning point; a moment where women were actively encouraged to reach their full potential. Today?  Women in Qatar aren’t just part of the country’s success story – they’re leading the charge. Pioneers of Change Qatari women are making huge waves in the business world, completely reshaping the game with their fresh ideas and leadership. A big part of this change is Qatar’s National Vision 2030, which is all about a more diverse economy and developing its people. The country gets it –  unlocking women’s potential is key to making that vision a reality. Sheikha Hanadi bint Nasser Al Thani is one of the most prominent examples of this success.  She’s a hugely successful entrepreneur and investor, a real powerhouse in Qatari business. As the founder of Amwal, Qatar’s first private equity firm, she’s been a trailblazer, opening doors for women in finance and entrepreneurship. Amwal invests in real estate, retail, and tech – areas where women were previously pretty underrepresented. Sheikha Hanadi’s achievements show, loud and clear, that business leadership isn’t a man’s club. And Sheikha Hanadi isn’t alone.  Other inspiring women, like Noora Al Khater, a thriving social entrepreneur, and Mashael Al Naimi, a senior figure at Qatar Airways, are also major role models. These women aren’t just shaping Qatar’s business scene; they’re proving to younger generations that success in business doesn’t have a gender. What’s more, Qatari women are at the forefront of philanthropic efforts.  Groups like the Qatar Businesswomen Association are building networks for women to connect, brainstorm, and team up on projects that boost both business and social progress. Breaking Ground Historically, Qatari politics was a man’s world, but things are changing.  More women are stepping into leadership roles and political life, a shift clearly shown by the increasing number of women appointed to top government jobs. A significant moment came in 2003 with Her Excellency Sheikha Al-Misnad’s appointment as the first female university president in Qatar.  This wasn’t just a symbolic gesture; it genuinely altered perceptions of women’s place within the country’s power structures. Leading Qatar University, she wielded considerable influence, shaping national education policies and advocating for gender equality. Then, in 2017, Qatar underscored its commitment to gender equality by naming Dr. Hessa Al Jaber as Minister of Information and Communication Technology. She was a first—the first woman to hold that particular ministerial post in Qatar’s history. Her work in ICT has been vital in driving Qatar’s digital transformation, creating a more inclusive environment where women can flourish in the tech sector. What’s more, the 2019 Shura Council elections were a landmark event in Qatari politics; women were appointed to the council for the very first time.  It was a huge step forward for Qatar. This change shows a growing understanding of women’s vital role in the country’s future, ensuring their perspectives are central to decision-making. Shaping the Next Generation Education’s always been a crucial part of Qatar’s progress. The country’s dedication to top-notch education has really helped women build careers in universities, research, and so much more. Qatari women aren’t just doing incredibly well in their studies; they’re at the forefront of shaping the nation’s education system. At Qatar University, Education City, and other universities, you see women shining and inspiring future generations. Take Dr. Amal Al-Malki, for instance – she started Qatar University’s Women’s Studies Program, making sure important conversations about women’s rights, equality, and justice are part of the curriculum. By influencing educational policies and programs, these women are directly shaping young minds and giving future leaders the skills to succeed. What’s especially powerful about education in Qatar is that it’s available to everyone, men and women alike. The government’s commitment to equal access has created a generation of highly educated women ready to lead.  With more and more Qatari women graduating from universities, their impact across the economy and public life just keeps growing. Empowering Future Generations Qatar’s future is looking incredibly bright, and women are central to this amazing transformation. The country’s dedication to gender equality and empowering women is clear,  but there’s still progress to be made.  Qatari women have achieved so much in business, politics, and education, but  future success needs continued investment in programs boosting women’s leadership, mentoring, and access to top jobs. For young women growing up in Qatar now, the possibilities are endless. They have inspiring role models like Sheikha Moza bint Nasser, the hugely influential former first lady and champion of women’s rights, and Dr. Hessa Al Jaber, a truly groundbreaking minister. These women have broken through barriers, showing just how powerful persistence, vision, and resilience can be. Going forward, women will remain absolutely crucial in shaping Qatar’s destiny. The country’s leadership understands that empowering women isn’t just the

Transformative Vision of Saudi Arabia
business

Transformative Vision of Saudi Arabia A New Era of Change and Opportunity

Transformative Vision of Saudi Arabia A New Era of Change and Opportunity By Marina Ezzat Alfred Saudi Arabia’s undergoing a massive shift, driven by its leaders’ bold vision. The Kingdom’s been on a remarkable path of change, reform, and new ideas these past few years. This transformation isn’t just reshaping its economy and society; it’s also firmly putting Saudi Arabia on the world map as a destination for tourists, a cultural center, and a prime investment spot. Let’s take a look at what Saudi Arabia’s accomplished, its future plans, and why it’s worth a visit for anyone interested in a modernizing nation. Decade of Transformation Back in 2016, Saudi Arabia unveiled its ambitious Vision 2030 – a sweeping plan to reshape its economy and lessen its reliance on oil.  The vision rests on three core pillars: a vibrant society, a thriving economy, and a nation driven by ambition.This blueprint has become the foundation for Saudi Arabia’s reform drive, sparking significant changes across many sectors. A major aim of Vision 2030 is to diversify the Kingdom’s economy.  Saudi Arabia has poured significant resources into non-oil sectors, including renewable energy, tech, tourism, entertainment, and finance.  Some key projects include NEOM, a colossal $500 billion smart city project blending sustainability, innovation, and cutting-edge technology; the Red Sea Project, a luxury tourism venture prioritizing ecological protection and sustainable tourism; and the Saudi Green Initiative, a substantial commitment to environmental sustainability featuring massive afforestation and renewable energy projects. Saudi Arabia’s been pushing forward with some pretty big social changes lately, aiming to give its people more freedom and build a more open society.  For women, it’s been a significant shift. They can now drive, travel independently, and are playing a much bigger role in the workforce – you see a real difference in the number of women working now.   Culturally, things are also changing dramatically. Cinemas are open, there are massive music festivals, and the country’s embracing all sorts of international events. Take the Riyadh Season, for instance – it draws millions every year with its amazing entertainment. Then there’s tourism.  They’ve launched a tourism authority, made it much simpler to get a visa, and really put themselves on the map as a global destination. E-visas and tourist visas have opened the doors for visitors to discover Saudi Arabia’s incredible history and heritage, including places like the UNESCO World Heritage sites of Al-Ula and Diriyah.  And with Formula 1 races, film festivals, and major sporting events cropping up all the time, there’s always something exciting happening. Building a Global Hub Saudi Arabia’s leadership isn’t exactly sitting still. They’ve got big plans, aiming to become a major player on the world stage – a global leader in innovation, culture, and sustainability, no less.  NEOM, that futuristic megacity, is really the heart of their vision. And The Line, a key part of NEOM, is a game-changer; a zero-carbon city, 170 kilometers long, a straight shot across the landscape. It’s meant to completely reinvent city living. To become a global cultural hub, they’re hosting major international art exhibitions and film festivals, expanding places like the King Abdulaziz Center for World Culture (Ithra), and drawing in big names in music and entertainment for massive events. Their climate change efforts are equally ambitious. They’re boosting renewable energy, aiming for net-zero carbon emissions by 2060, and planting a staggering 10 billion trees as part of their Saudi Green Initiative. Tourism’s a big part of the plan too; they’re shooting for 100 million visitors a year by 2030.  Projects like Amaala, Qiddiya, and the Al-Soudah Development are all geared towards offering visitors truly unique, world-class experiences. Visit Saudi Arabia Saudi Arabia’s quickly becoming a top travel spot, offering travelers something truly unique. It’s all about this:  The culture is incredibly rich, from the ancient Nabatean city of Madain Saleh to the historical heart of Diriyah – you get a real sense of their diverse past. Then there are the amazing modern projects, like The Line and NEOM,  showing off the country’s ambitious vision for the future. And for nature lovers?  The Red Sea coast is stunning,  the Empty Quarter desert is breathtaking, and the Asir Mountains are simply spectacular. Plus, with events like Riyadh Season and Jeddah Season, there’s always something exciting happening. Saudi Arabia’s incredible transformation is truly remarkable. Vision 2030, that ambitious plan, is building a diversified economy, a more inclusive society, and a sustainable future. For travelers, investors, or anyone fascinated by culture, Saudi Arabia offers something really special. It’s captivating, to say the least. The Kingdom’s ascent is undeniable; the whole world is taking notice, and it’s an opportunity worth exploring.

Mariam AlYassi
Lifestyle

Mariam AlYassI Redefining Success in Fashion and Media

Mariam AlYassI An Emirati Entrepreneur Redefining Success in Fashion and Media By Diana Brown In recent years, Arab women have emerged as powerful leaders, entrepreneurs, and visionaries across various industries, proving their capabilities in shaping the future. Their role in leadership is not only essential for economic growth but also for breaking barriers and redefining traditional norms. Arab women are known for their exceptional creativity, resilience, and ability to bring innovative ideas to life, making significant contributions in fields such as business, fashion, and media. Among these trailblazers is Mariam AlYassi, an Emirati entrepreneur who has successfully built a name for herself in the fashion and media industries, showcasing the brilliance and ambition that define Arab women today. Mariam AlYassi has made a remarkable impact as the founder of Wink by Mim and By Mim Design, brands that reflect her passion for creativity and elegance. With a strong presence on social media, she has captivated audiences with her innovative designs and business acumen. Her journey began in March 2015 when she started sharing her unique fashion and design aesthetics on Instagram.  Her creative approach quickly gained international recognition, making her one of the youngest Emirati designers to achieve global success. Her work has been featured in prestigious magazines and television, solidifying her reputation as a trendsetter in the industry. With a deep appreciation for high-end fashion, AlYassi draws inspiration from iconic designers such as Valentino and influential figures like Sheikha Moza. Her designs are known for their elegance, sophistication, and modern appeal, resonating with fashion enthusiasts worldwide. Beyond fashion, Mariam AlYassi has also proven her versatility by stepping into traditionally male-dominated fields. At just 22 years old, she became the first female UAE national car service adviser, breaking stereotypes and paving the way for other women to follow. Her determination and resilience have earned her admiration, not just as a designer but as a role model for aspiring entrepreneurs. Mariam AlYassi’s influence extends beyond her personal success. She stands as a true inspiration for women who aspire to create, innovate, and lead. Through her ventures and social media presence, she continues to empower others by showcasing the limitless possibilities of ambition and hard work.  Her story is a testament to the power of vision, persistence, and passion, proving that Arab women are not only shaping the present but also leading the future. As she continues to grow and evolve, Mariam AlYassi will undoubtedly inspire even more individuals, leaving a lasting impact on the fashion, media, and business industries.

eid
Lifestyle

Eid Around the World Traditions, Feasts, and Family Bonds

Eid Around the World Traditions, Feasts, and Family Bonds By Amna Kanwal The moon is sighted. A chorus of joy erupts across cities, villages, and homes. In Istanbul, lanterns glow above grand mosques. In Lahore, streets buzz with last-minute shoppers. In London, families prepare elaborate feasts while mosques gear up for grand Eid prayers. In New York, children lay out their finest clothes, excited for the day ahead.  Eid has arrived—different in tradition but the same in spirit. For over a billion Muslims worldwide, Eid is more than a festival. It’s a time of faith, family, and feasting. The days leading up to it are filled with anticipation—markets brimming with sweets and silks, homes adorned with twinkling lights, and children dreaming of their Eidi (gift money). But while the essence of Eid remains the same, the way it’s celebrated varies beautifully across cultures. Every country adds a unique flavor to the occasion, from camel races in Dubai to Maamoul cookie feasts in Lebanon. In Africa, communities gather for massive street feasts, sharing traditional dishes with neighbors. In South Asia, henna stalls and jewelry markets stay open all night, catering to families eager to complete their Eid look. Meanwhile, multicultural Eid festivals bring together diverse Muslim communities in Europe and the Americas, showcasing traditions worldwide. In Indonesia, Takbiran processions fill the streets, with people chanting prayers while beating drums. In Somalia, families slaughter livestock and distribute meat to the poor, embodying the spirit of giving. In Bosnia, people bake traditional pita and share it with loved ones, reinforcing the bonds of family and friendship. As the crescent moon ushers in this joyous occasion, one thing becomes clear: Eid is not just a celebration; it’s a global connection woven through faith, love, and tradition. So, how does the world celebrate Eid? Let’s journey through its colors, customs, and cherished moments. The Build-Up to Eid: A Time of Preparation and Anticipation The final days of Ramadan bring a shift from deep spiritual reflection to a joyous sense of anticipation. As the holy month draws to a close, Muslims worldwide prepare for Eid al-Fitr in unique ways. The excitement is felt in the streets, homes, and the hearts of millions as they prepare to celebrate one of Islam’s most cherished festivals. As Ramadan nears its end, Muslims devote themselves to prayers, charity, and last-minute preparations. In Saudi Arabia, Mecca and Medina witnessed a surge of pilgrims performing their final Ramadan prayers at Islam’s holiest sites. The air is filled with spiritual fulfillment as worshippers gather to seek blessings before the month ends. In Pakistan and India, the focus shifts to Laylat al-Qadr, the “Night of Power,” believed to be the holiest night of the year. Mosques overflow with worshippers, some praying until dawn, seeking divine forgiveness and mercy. In Indonesia and Malaysia, the atmosphere is vibrant as communities organize Takbir Keliling, a grand procession where people chant prayers while carrying beautifully decorated lanterns, symbolizing the light of faith and unity. As Eid approaches, markets and shopping centers come alive with activity. In Cairo, Egypt, the historic Khan el-Khalili market bustles with families buying new clothes, sweets, and home decorations. Street vendors sell colorful lanterns while the aroma of freshly baked Eid treats fills the air. In Dubai, UAE, the excitement is even grander. Luxury malls extend their hours for Eid-exclusive sales, with extravagant light displays illuminating the city’s skyline. Families rush to buy the perfect abaya or kandura, ensuring they look their best for the celebrations. In Turkey, bakers work tirelessly to prepare kilograms of Baklava, a signature Eid treat made of layered pastry, nuts, and sweet syrup. Meanwhile, tailors stay up late, stitching elegant Eid outfits for customers eager to wear something new on special days. The Mehndi (henna) tradition is in full swing in South Asia. Women and girls gather in salons or at home, getting their hands adorned with intricate floral and paisley patterns. The deeper the henna color, the more festive the occasion feels. Young girls excitedly compare designs, while older women share stories of past Eids. The most awaited moment before Eid is the sighting of the crescent moon, marking the official end of Ramadan. Different countries follow their traditions when determining Eid. In Saudi Arabia and the UAE, astronomical calculations help set Eid dates in advance, ensuring that government offices and businesses can plan holidays accordingly. However, physical moon sightings are preferred in Pakistan, Morocco, and Indonesia. This sometimes leads to different countries celebrating Eid on slightly different days, adding to the cultural diversity of the festival In West Africa, entire communities gather at mosques and public squares, waiting for the announcement from religious leaders. As soon as the crescent moon is seen, mosques erupt with joyful chants of “Eid Mubarak!” signaling the final countdown to the festival. Children run through the streets cheering while families prepare their homes for the grand celebrations. Eid Morning: A Sacred Start to the Celebration Eid morning is a beautiful blend of spirituality and festivity. From the grand mosques of Mecca to the open fields of Bangladesh, millions of Muslims come together in an act of unity for the special Eid prayers. The air is filled with peace, gratitude, and excitement as families wake up early, dress in their finest clothes, and head out for the most significant event of the day—the Eid prayer. One of the most breathtaking sights on Eid morning is the mass prayer gatherings held worldwide. In Bangladesh, the Sholakia Eidgah hosts the country’s largest Eid prayer, with over 500,000 worshippers assembling in an open field to perform the special prayer. The sea of white garments and raised hands in worship creates an awe-inspiring moment of collective devotion. In Turkey, the Hagia Sophia Mosque is a historical and spiritual landmark filled with thousands of worshippers offering prayers in unison. The ancient walls, which have witnessed centuries of history, now resonate with the sounds of Takbir (praises of God) as people bow together in gratitude. In Pakistan, major

Maryna Karpeka
Lifestyle

Maryna Karpeka Voyage of a Beauty Queen

Maryna Karpeka Voyage of a Beauty Queen through Cultural Appreciation and Authenticity By Wajiha Naaz From Winning Miss Europe to Embracing Life in Saudi Arabia, the Ukrainian Model Inspires with Confidence and Kindness Maryna Karpeka’s journey in the world of beauty and fashion has been nothing short of extraordinary. From winning Miss CosmoWorld 2023 and being crowned Miss Europe 2022 to building a thriving career as a model and influencer, she continues to inspire with her resilience, passion, and dedication to her craft. Her experiences have shaped her into a strong, confident woman, eager to make a difference in the industry and beyond. The Impact of Winning International Titles Winning Miss CosmoWorld 2023 and Miss Europe 2022 was a life-changing experience for Maryna, influencing both her professional and personal growth. These prestigious titles opened doors to modeling opportunities, brand collaborations, and public speaking engagements, solidifying her presence in the fashion industry. More than just accolades, these victories have given her a platform to inspire others, advocate for important causes, and embrace new challenges with confidence and determination. “Winning this title gave me incredible exposure and credibility in the modeling industry. It connected me with global brands, fashion houses, and inspiring individuals, allowing me to expand my influence and make a meaningful impact. More than just a title, it gave me a voice to support causes I care about and inspire others.” Through these achievements, she has learned the value of perseverance, hard work, and self-belief, and she is excited for what the future holds. Embracing Life in Saudi Arabia Currently based in Saudi Arabia, Maryna finds inspiration in the country’s rich culture and rapid development. As a Ukrainian model and influencer, she has embraced the values of modesty, tradition, and respect, which are deeply embedded in Saudi society. She appreciates the evolving fashion industry that blends modernity with tradition, allowing her to explore a new side of modeling that aligns with her appreciation for elegance. “The kindness and acceptance I’ve received here make me feel at home. I love the cultural richness, the warmth of the people, and the opportunities for personal and professional growth. The fashion scene is evolving beautifully, and I enjoy being part of that transformation.” Being part of such a dynamic and diverse society has helped her grow both personally and professionally, reinforcing her adaptability and open-mindedness. The Power of Social Media With 135,000 followers on Instagram and over 600,000 on TikTok, Maryna, known as SupergirlMaryna, has built a strong online presence. She views her followers as an extended family and takes great responsibility in sharing meaningful and authentic content.  Whether showcasing fashion and beauty on Instagram or expressing her playful and creative side on TikTok, she ensures that everything she posts reflects her true self. “Authenticity and consistency are my secrets to success. I always stay true to who I am, work hard, and engage meaningfully with my audience. Passion and dedication are key to sustaining success in this industry. Balancing it all takes time and effort, but because I love what I do, it never feels like work.” She values engagement with her audience and prioritizes authenticity, only collaborating with brands that align with her personal values. Overcoming Challenges in Modeling Despite the allure of the modeling world, it comes with its own set of challenges. Maintaining peak physical and mental health, navigating industry competition, and staying consistent in a fast-paced environment require discipline and resilience. Maryna approaches these challenges with a positive mindset, focusing on self-care, fitness, and personal growth. “I believe that taking care of myself, both physically and mentally, is essential not just for modeling but for feeling confident and happy in life.” Her dedication to self-improvement and professionalism keeps her at the top of her game, allowing her to stand out in a highly competitive industry. Advice for Aspiring Models For those entering international beauty pageants, Maryna emphasizes the importance of confidence, preparation, and authenticity. “Pageants are about more than beauty, they require personality, intelligence, and the ability to inspire others.” She encourages aspiring models to embrace their uniqueness, stay disciplined with a healthy lifestyle, and always remain true to themselves. “Believe in yourself, stay confident, and never let setbacks discourage you. Hard work, passion, and resilience will always lead to success. Stay true to your values and always be kind to others.” Passion for Charity and Animal Welfare Beyond fashion, Maryna is deeply passionate about humanitarian efforts, particularly in supporting her home country, Ukraine.  She also has a deep love for animals, having rescued five cats in Riyadh. She hopes to open a shelter in the future to provide care and protection to animals in need. “Charity is very important, we should always be kind and help those in need, whether it’s people or animals.” Future Aspirations Looking ahead, Maryna envisions continued growth in the modeling and fashion industry. She aspires to collaborate with renowned brands and expand her influence on an international level. Additionally, she plans to launch her own line of abayas and modest dresses, blending elegance with cultural appreciation. To further connect with her audience in the region, she is learning Arabic, reinforcing her commitment to building meaningful relationships within her community. “I’m excited about launching my own fashion line, working on more international collaborations, and continuing to use my platform to inspire and empower others.” A Message of Inspiration Maryna’s ultimate goal is to inspire people to believe in themselves and pursue their dreams. “If you stick to your dreams and do what you love, you can achieve great things.” She reminds others that challenges are a part of life but should never be a reason to give up. “Beauty is not just about appearance; it comes from confidence, self-care, and being true to yourself.” Her journey is a testament to the power of resilience, passion, and kindness. As she continues to evolve and inspire, one thing remains certain, Maryna Karpeka is a force to be reckoned with in the world of fashion and

Sandra Mansour Weaving Dreams into Fashion
business

Sandra Mansour Weaving Dreams into Fashion

Sandra Mansour Weaving Dreams into Fashion By Tania Chehabeddine Sandra Mansour, the French-Lebanese fashion designer born in the breathtaking landscapes of Switzerland, is a woman of class and grace. Known for her extravagant red-carpet creations and exquisite bridal wear, Sandra has established herself as a storyteller through fashion. With a deep artistic sensibility, she crafts garments that are elegant, intricate, and timeless. Her designs have found a global audience, available in prestigious stores across the USA, UK, and France.  Recognized for her talent, she has been featured in Vogue multiple times, and in July 2020, she became the first Arab woman to collaborate with Swedish fashion giant H&M, launching her collection Fleur du Soleil. Her designs have since adorned iconic celebrities such as Gigi Hadid, Lady Gaga, Sarah Jessica Parker, and Anya Taylor-Joy. From Simple Beginnings to a World of Color Sandra’s journey into the world of fashion was not a single defining moment but rather a series of small, meaningful experiences. Growing up in Switzerland, she was surrounded by strong women who left a lasting impact on her. “Growing up, I was surrounded by strong, inspiring women, and I saw fashion as a way to celebrate femininity,” Sandra shares. “There wasn’t one defining moment, but rather a series of small moments,sketching endlessly, being fascinated by the craftsmanship behind garments, and realizing that this was my way of creating something meaningful.” Although she initially pursued a business degree, her love for painting led her to study Fine Arts, a decision that would later shape her approach to fashion design. Recognizing that fashion was an extension of her artistic expression, Sandra pursued a Master’s in Fashion Design at the prestigious Istituto Marangoni in Paris. To gain hands-on experience, she also interned with renowned Lebanese designer Elie Saab, refining her skills and immersing herself in the world of haute couture. “My journey into fashion started with a deep love for art and storytelling. I’ve always been drawn to the way fabrics, textures, and silhouettes can express emotions and narratives,” she explains. Sandra’s mission has always been to tell stories through her creations, ensuring that every piece is more than just a garment,it’s an experience. Over the years, she has balanced the interplay of creativity and business, a journey that has allowed her to evolve and leave a lasting impression in the fashion world. “The essence of my vision has remained the same,to create pieces that tell a story and make women feel beautiful. However, with time, I’ve become more pragmatic about the industry, understanding the balance between creativity and business. The goal has evolved to not only design but to build something lasting and meaningful.” A Love Letter to Beirut In 2010, Sandra took a leap of faith and launched her own label, Sandra Mansour, specializing in bridal and evening wear. Although born in Switzerland, she chose Beirut as the home for her first atelier, a decision that reflects her deep connection to Lebanon. “My heritage is deeply woven into my work,there’s the precision of Swiss craftsmanship, the romanticism of French aesthetics, and the richness of Lebanese storytelling and artisanal traditions. Beyond that, I’m inspired by nature, poetry, and historical references. There’s always an element of nostalgia in my designs, a bridge between past and present.” Lebanon’s resilience and beauty have become a significant source of inspiration for Sandra, influencing not only her designs but also her brand’s identity. The combination of Swiss precision, French romanticism, and Lebanese artistry has made her creations distinct in the world of fashion. A Woman for Women Empowering women through fashion has always been at the heart of Sandra Mansour’s philosophy. She believes in designing garments that make women feel confident, timeless, and effortlessly beautiful. “I want women to feel confident, timeless, and effortlessly beautiful. My designs are about embracing individuality, feeling empowered yet soft, strong yet delicate. It’s about wearing a piece that feels like an extension of yourself rather than a costume.” A fierce advocate for female empowerment, Sandra is dedicated to ensuring that her designs celebrate the essence of womanhood. Whether it’s a dreamy bridal gown or a bold red-carpet look, she crafts pieces that inspire confidence and self-expression. “I love the transition from an idea to a tangible piece,the moment a sketch turns into a garment. There’s something magical about seeing a dress come to life on a woman. My inspiration always leads the way, but I design for women who are both strong and delicate, who appreciate artistry and craftsmanship.” Threads of Insight A day in Sandra Mansour’s life begins with a moment of peace before transitioning into a whirlwind of creativity and productivity. “Every day is different, but it always starts with a moment of stillness,coffee, looking through my sketches, setting the tone for the day. Then, it’s a mix of fittings, fabric selections, meetings with my team, and a lot of problem-solving. The creative part is the most rewarding, but running a fashion house also means navigating logistics, production, and ensuring everything comes together seamlessly.” The fashion industry is not without its challenges, and Sandra has learned to navigate them with resilience and adaptability. “Fashion is a demanding industry, and building a brand requires resilience. From production challenges to financial hurdles, each difficulty has been a learning experience. I’ve learned to adapt, to trust my instincts, and most importantly, to surround myself with the right people. Staying true to my vision, while being open to evolution, has been key.” Reflecting on her journey, Sandra advises aspiring designers to trust the process and embrace each step of their evolution. “I’d tell my younger self to trust the process and not rush. Everything unfolds at its own pace. To aspiring designers, I’d say: be patient, be persistent, and never compromise on your vision. Fashion is not just about creating clothes; it’s about building a voice and a story. Stay true to what makes your work unique, and always keep learning.” A Story for the Future Sandra Mansour’s latest Autumn-Winter 2025-2026

Women Leading Ghada Al Subaey
business

Arabian Frontrunner The Women Leading the way Pioneers of Change and Progress

ARABIAN FRONTRUNNER The Women Leading the way Pioneers of Change and Progress By Tania Chehabeddine Women across the Arab world have been making significant strides in various fields, breaking barriers and redefining the limits of possibility. From corporate leadership to sustainable fashion and environmental advocacy, these remarkable women are paving the way for future generations. Their journeys are not just personal triumphs but are emblematic of broader social changes, empowering other women to challenge conventions and carve out their own paths to success. This article highlights the inspiring stories of four such pioneers: Huda Al-Ghoson, Ghada Al Subaey, Leena Al Olaimy, and Wadha Al-Khateeb. History has shown that women leading movements can drive powerful societal transformations. Huda Al Ghoson  Saudi ArabiaHuda Al-Ghoson, a formidable leader and a champion of women’s empowerment, made history by becoming the first woman to hold a senior executive position at Saudi Aramco, the world’s fourth-largest oil company by revenue in 2024. With over three decades of experience, she serves as a role model for women across the Arab world, demonstrating the power of resilience and determination in male-dominated industries. Born and raised in Riyadh, Al-Ghoson credits much of her success to her family’s unwavering support, particularly her late mother, Shaha Deghaither, who instilled in her the values of perseverance and ambition. This strong maternal influence shaped her journey, allowing her to inspire the next generation of women to follow in her footsteps. When women leading unite, they create unstoppable networks of support and progress. After earning a Bachelor of Arts degree from King Saud University in 1980, she joined Aramco in 1981, eager to develop her career. By 1986, she had obtained an MBA from the American University in Washington, further enhancing her leadership credentials through executive training from esteemed institutions. In 2009, after years of dedication and overcoming societal barriers, she achieved what many had deemed impossible—securing a senior leadership position as a woman in Saudi Arabia. Recognised for her talent and self-determination, Al-Ghoson has received numerous accolades, including a fourth-place ranking on Forbes’ “200 Most Powerful Arab Women – 2014: Executive Management” list.  Despite working in a male-dominated sector, her commitment to advancing women’s opportunities remains steadfast, as she continues to use her story to encourage perseverance, much as her mother once did for her. Women leading in STEM fields are breaking barriers and inspiring future generations. The documentary showcased stories of women leading innovation in technology and science. Ghada Al Subaey  Qatar After a brief four-month stint as an accountant, Ghada Al Subaey quickly realised that the traditional office environment was not for her. Instead, she longed for the creativity and storytelling found in fashion, drawing inspiration from her childhood memories spent with her mother. Determined to pursue her passion, she joined forces with her sisters, Hend and Maha Al Subaey, to establish a fashion brand rooted in their Qatari heritage. In 2015, they launched 1309 Studios, named after their mother’s birthdate as a tribute to the inspiration she provided. After three years, her sisters decided to move on, leaving Ghada as the sole founder and Creative Director. Al Subaey’s vision extends beyond aesthetics; she seeks to redefine perceptions of the abaya, elevating it to a globally respected garment akin to the kimono. She is also deeply committed to empowering women, creating a safe space for them to thrive and support one another. Sustainability is a core principle of 1309 Studios. The brand utilises 70% vegan fabrics, including vegan linen and silk, and employs biodegradable, recyclable, and eco-friendly packaging. From entrepreneurship to activism, women leading the way are reshaping industries. In 2022, she launched The Cutting Studio, Qatar’s first fashion education initiative, dedicated to nurturing aspiring designers. Her designs have been embraced by celebrities such as actress Yasmine Sabri and influencer Huda Kattan, cementing her status on the international stage. From the monotonous world of accounting to the dynamic realm of fashion, Ghada Al Subaey continues to make waves, blending tradition with innovation to create a lasting impact. Leena Al Olaimy   Bahrain Leena Al Olaimy is a visionary advocate for social change and environmental sustainability. Passionate about achieving peace through non-violent means, she has dedicated her career to tackling pressing social and ecological challenges. In 2010, she co-founded 3BL Associates, an award-winning consultancy advising governments, corporations, and NGOs on sustainable and economically viable strategies. She also co-founded Public-Planet Partnerships, which strengthens human-nature connections, and Diversity On Board, which promotes the inclusion of accomplished Arab and North African women in leadership roles. In January 2022, Al Olaimy launched Symbaiosys, a pioneering initiative that secured the ‘Top Idea Stage Startup’ award at the Entrepreneurship World Cup before even officially opening. The company encourages businesses to invest in environmental conservation while demonstrating the financial benefits of doing so. Policies supporting women leading in politics are essential for true gender equality. Her contributions have earned her international recognition, including being named a Wall Street Journal “Woman of Note” and a Dalai Lama Fellow. She has delivered over 250 talks worldwide and authored the widely acclaimed book Compassionate Counterterrorism: The Power of Inclusion in Fighting Fundamentalism, which challenges misconceptions about Islam and explores alternative solutions to counter-terrorism. Al Olaimy’s relentless pursuit of positive change continues to influence policy, corporate responsibility, and social progress, solidifying her role as a thought leader in sustainability and human rights. Wadha Al Khateeb  Kuwait With over 30 years of experience in the oil and gas sector, Wadha Al-Khateeb has played a crucial role in Kuwait’s industrial development. As the former Deputy CEO of Mina Abdullah Refinery, she proved her leadership capabilities before being appointed CEO of Kuwait National Petroleum Company (KNPC) in November 2022, overseeing more than 6,000 employees. Under her guidance, KNPC achieved a significant milestone in 2023 with its first export of 95-octane automotive fuel to European markets. She also serves as acting CEO of Kuwait Integrated Petroleum Industries Company (KIPIC). Al-Khateeb has been a driving force for environmental progress, leading the registration of Kuwait’s first “Flare Gas Recovery Unit” with the United Nations Framework

Revolutionizing Modest Fashion The Story of Sofia D Collection
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The Story of Sofia D Collection Revolutionizing Modest Fashion

Revolutionizing Modest Fashion the Story of SOFIA D COLLECTION By Diana Brown The abaya and kaftan have long been integral to fashion in the UAE, traditionally influenced by South Asian styles or adorned with heavy embellishments. However, the landscape of modest fashion has been undergoing a transformation, led by designers who infuse modernity into tradition. Among these innovators is Sofia, the visionary behind Sofia D Collection, a brand redefining abayas with a contemporary and fashion-forward approach. A lifelong lover of abayas, Sofia’s journey into the fashion world began with a simple idea: to create elegant, modern designs that blended Western fashion elements with the modest aesthetic. Her designs first gained widespread attention when Joelle, the renowned beauty expert and television personality, wore one of her abaya dresses on her MBC show. At a time when social media had yet to dominate fashion exposure, the impact of this moment was profound. Viewers flooded Joelle with inquiries about the abaya dress, marking a pivotal moment for Sofia and confirming that her designs resonated deeply with Arab women, particularly Emiratis. This recognition fueled Sofia’s determination to establish her own brand, one that prioritizes class, comfort, and uniqueness. Inspired by a fusion of European fashion trends and cultural heritage, her designs incorporate the elegance, structure, and innovation of Western couture while preserving the intricate craftsmanship of traditional textiles. Every piece tells a story, balancing contemporary aesthetics with a deep-rooted appreciation for cultural identity. Sofia believes that the key to success in fashion lies in staying true to one’s vision while embracing continuous learning. Fashion is ever-evolving, but a distinct creative voice sets a designer apart. Mastery of fabrics, a keen eye for detail, and an unwavering dedication to refining one’s craft are essential elements of a successful brand.  She encourages young designers to draw inspiration from history, culture, and art while crafting something uniquely their own. Above all, she emphasizes patience and persistence—reminding aspiring creators that success is a journey built on passion and dedication. Describing her collection in three words—trendy, comfortable, and uniquely special—Sofia envisions an exciting future for her brand. She plans to expand her collection, experimenting with new fabrics and silhouettes that push the boundaries of abaya fashion while maintaining the elegance and modesty at its core. International expansion is also on the horizon, with the goal of reaching a global audience that appreciates fashion-forward designs rooted in cultural heritage. Through Sofia D Collection, she aims to redefine abaya fashion, merging tradition with modern sophistication in a way that feels fresh, inclusive, and effortlessly chic. Her journey is a testament to the power of innovation, proving that modest fashion can be both timeless and trendsetting.

TUNISIAN LUXURY DRESSES
Lifestyle

Tunisian Luxury Dresses A Celebration of tradition & elegance

TUNISIAN LUXURY DRESSES A CELEBRATION OF TRADITION & ELEGANCE By Afef Yousfi Tunisian fashion is a rich tapestry woven with history, cultural influences, and exquisite craftsmanship. When it comes to luxury dresses, Tunisian women have embraced a seamless blend of tradition and modernity, creating garments that are both timeless and opulent. From wedding attire to festive wear, Tunisian luxury dresses are char – acterized by intricate embroidery, handwoven fabrics, and an unmistakable sense of elegance.  Tunisian bridal wear is one of the most opulent aspects of the country’s fashion heritage. A Tunisian bride often wears a Keswa Tounsiya, a traditional dress with centuries-old roots, rep – resenting refinement and wealth. This luxurious outfit consists of multiple elements, including a heavily embroidered gold-threaded blouse (“chamiz”) and an ornate skirt (“seroual”) adorned with precious stones and pearls. The Keswa Tounsiya is known for its intricate handwork, which can take months to complete.  Another cherished wedding garment is the Farmla, a heavily embroidered, long outer robe often worn over a delicate silk dress. Some brides opt for the Jebba, a sophisticated tunic-style dress, usually accompanied by a belt and gold jewelry, signifying prosperity and status. Tunisian brides also wear exquisite gold jewelry, including the “Khallala” (ornamental brooches) and “Mekhmal” (gold-threaded headdress), passed down through genera – tions.  This jewelry is a symbol of the family’s affluence and an essential part of wedding traditions. Beyond weddings, Tunisian festive wear embodies the perfect balance of modernity and cultural authenticity. Women wear luxurious Kaftans, inspired by Ottoman influences but reinterpreted with a Tunisian touch. These long, flowing dresses are often made from rich fabrics like silk, velvet, and brocade, adorned with handcrafted embroidery and Swarovski crystals. For special occasions, many Tunisian women opt for the Jebba, which comes in both modern and traditional variations.  The contemporary Jebba often features lighter fabrics and intricate lacework, making it ideal for elegant gatherings and celebrations. Another iconic festive outfit is the Sefsari, a silk or fine wool wrap traditionally worn by women to cover themselves with grace and poise. Though less common today, the Sefsari remains a symbol of Tunisian heritage and is still worn at prestigious events.  One of the distinguishing features of Tunisian luxury dresses is the extraordinary craftsmanship involved in their making. Hand embroidery, using techniques passed down through generations, embellishes most traditional garments.  Patterns inspired by Berber, Andalusian, and Ottoman motifs are carefully stitched onto luxurious fabrics, creating stunning visual masterpieces. Tunisian designers have also embraced handwoven tex – tiles, ensuring that traditional fabrics such as “Fouta” and “Makhmal” (velvet) remain a staple in high-end fashion. Many luxury dresses incorporate silk and gold-threaded brocades, preserving the essence of royalty in Tunisian fashion.  While traditional styles continue to thrive, Tunisian fash – ion designers have introduced contemporary elements to luxury dressmaking. Many have fused Western silhouettes with traditional embellishments, offering globally appealing attire while maintaining cultural roots. For instance, modern bridal gowns often feature Tunisian embroidery and handcrafted details but are tailored in the style of European haute couture.  Likewise, kaftans and jebbas are designed with contemporary cuts, ensuring that they remain relevant in the evolving world of luxury fashion. Tunisian luxury dresses are an embodiment of history, art, and refinement. Whether it’s the majestic Keswa Tounsiya, the regal Jebba, or the intricately designed Kaftans, each garment tells a story of cultural pride and impeccable craftsmanship. As Tunisian designers continue to innovate while preserving their rich heritage, the future of Tunisian luxury fashion remains as dazzling as its past.

Shatha Daoud
Lifestyle

Shatha Daoud Elevating Beauty with an Arab Cultural Essence

Shatha Daoud Elevating Beauty with an Arab Cultural Essence By Peter Davis With over 28 years of experience in the beauty industry, Shatha Daoud has built an impressive career working with global brands such as Shiseido, L’Oréal, and MAC. Her expertise in color blending and enhancing natural beauty has made her a sought-after makeup artist, collaborating with celebrities, Dubai TV, and even training Emirates Airlines’ cabin crew. Her journey is deeply influenced by Arab beauty traditions, blending heritage with modern trends. From a young age, Shatha was captivated by the power of colors. She discovered how subtle shades could enhance natural features, making eyes brighter and skin tones more radiant. Her artistic approach to makeup is not about transformation but about celebrating individuality. She mastered the skill of blending shades that complement different skin tones, a signature technique that has earned her recognition in the industry. Shatha’s journey in the beauty world began with Shiseido, where she received top-tier international training. Her expertise grew as she worked with L’Oréal as an international makeup artist, participating in prestigious events and promotions. Her time with MAC further refined her skills, where she was mentored by world-renowned artists like Vimi Joshi and Tom Pecheux. These experiences helped her develop a unique style that resonates with the elegance of Arab beauty. Arab women have always embraced beauty with grace, preferring timeless and elegant looks. Shatha’s approach focuses on enhancing a woman’s features rather than altering them. She believes that makeup should reflect personality and individuality. Her signature style incorporates soft contouring, bold eyeliner, and rich, warm tones that highlight the natural beauty of Arab women while maintaining a sophisticated, modern appeal. Her collaboration with Dubai TV has allowed her to work closely with well-known presenters, each with their unique charm. She carefully curates their looks based on their personalities and the nature of the programs they host. Whether it’s radiant, dewy skin for daytime talk shows or dramatic eye makeup for prime-time news, her expertise ensures that each presenter shines with confidence on screen. One of Shatha’s most prestigious roles was training Emirates Airlines’ cabin crew in perfecting their signature look. The Emirates red lipstick is more than just a color—it represents elegance and professionalism. She ensured that each flight attendant mastered the art of flawless makeup application, from choosing the right lipstick shade to maintaining a polished appearance during long-haul flights. Her training also included essential skincare routines, ensuring that their beauty remains intact despite the demanding nature of their work. In a rapidly evolving beauty industry, staying ahead of trends is crucial. Shatha remains dedicated to learning about the latest techniques and products, carefully selecting those that align with the preferences of her Arab clientele. Her deep understanding of the regional beauty aesthetic allows her to create looks that are both trendy and deeply rooted in cultural elegance. For those looking to follow in her footsteps, Shatha’s advice is simple: develop a unique style and embrace individuality. The beauty industry is filled with trends, but true artistry comes from a personal signature touch. Some artists focus on perfecting the complexion, while others specialize in defining facial features. Whatever the specialty, she believes that passion and continuous learning are the keys to success. Shatha Daoud’s remarkable journey in the beauty industry is a testament to the power of blending tradition with innovation. Her dedication to enhancing natural beauty, combined with her deep-rooted knowledge of Arab culture, has made her an icon in the industry. Follow her work on Instagram at @shatha_makeup for more beauty insights and transformations.

Sallyha Din Merging Luxury Fashion with the Thrill of Motorcycling
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Sallyha Din Merging Luxury Fashion with the Thrill of Motorcycling

SALLYHA DIN Merging Luxury Fashion with the Thrill of Motorcycling By Wajiha Naaz Sallyha Din’s journey is a unique blend of luxury fashion and motorcycling, two seemingly distinct worlds that she has seamlessly merged. Growing up with a love for both fashion and sports, she never saw them as separate passions. Instead, she embraced them together, feeling most herself when riding her bike while looking and feeling beautiful. For her, fashion and motorcycling are not just interests but integral parts of her identity. Motorcycling became a transformative force in her life. During a particularly challenging period, she decided to break free from limiting beliefs by pursuing one of her wildest dreams—riding a motorcycle. This decision changed everything. Once she took the leap, she never looked back. The experience made her more confident and self-reliant, teaching her the value of solitude and self-trust. Over time, she evolved into the person she always aspired to be, both on and off the bike. Her love for beauty led her to develop the concept of ‘Helmet Proof Beauty.’ This approach focuses on long-wear, budge-proof makeup for women who want to maintain their look without constant touch-ups. With a background in modeling and makeup artistry, she honed her skills to create beauty routines that last through long rides, press trips, and various climates.  Applying makeup is not just a routine for her; it’s a form of meditation that helps her embrace herself while also protecting her skin from environmental pollutants. More importantly, she hopes to inspire women to care for themselves, regardless of whether they wear makeup or not. Finding the perfect balance between safety and style as a motorcyclist was initially a challenge, especially given the lack of fashionable protective gear for women. However, with time and research, she discovered options like under-clothing armor, which allows her to maintain her style while staying protected. Owning a diverse collection of biker jackets also gives her the versatility to switch up her looks while ensuring safety on the road. Luxury beauty is an essential part of her content, and she spares no expense when it comes to selecting products that meet her ‘helmet-proof’ standards. With skincare being a priority, she carefully considers ingredients to ensure her makeup not only looks great but also benefits her skin. Throughout her career, collaborations have played a significant role in shaping her journey. Working with brands like Triumph, Royal Enfield, and Harley Davidson has taken her on incredible adventures, expanding her riding skills and introducing her to lifelong friendships. As an ambassador for Dainese London, she takes pride in representing brands that align with her passion for motorcycling.  In the beauty world, collaborations with Tatcha, Space NK, Harrods, and Memo Paris have been particularly meaningful, as she values authenticity and only supports brands she truly believes in. The recognition she receives from these collaborations reinforces her mission to create impactful content that resonates with her audience. Being a woman in the motorcycling community comes with unique challenges, particularly when also embracing fashion and beauty. She often faces skepticism and is underestimated, but she combats imposter syndrome by continuously improving her skills and pushing herself beyond her comfort zone. Her dedication to mastering different riding styles and techniques has helped her establish credibility in the biking world. Encouraging others to blend their passions, she advises individuals to start creating without overthinking. Authenticity is key, and developing a unique identity in content creation takes time. Rather than seeking immediate validation, she believes in building a genuine community by consistently sharing what truly resonates. Looking ahead, she envisions expanding ‘Helmet Proof Beauty’ through collaborations, possibly curating a biker girl edit with brands. She also hopes to revive her podcast, ‘Ride of Your Life,’ which aligns with her mission to empower women who actively embrace life. Reflecting on her journey, the most rewarding aspect has been the ability to be her authentic self while connecting with like-minded individuals. Each day brings her closer to the person she has always dreamed of becoming, and that sense of fulfillment is what fuels her passion.

Jinane Doughan Pioneer in Sustainable Beauty and Entrepreneurial Empowerment
Lifestyle

Jinane Doughan Pioneer in Sustainable Beauty and Entrepreneurial Empowerment

Jinane Doughan Pioneer in Sustainable Beauty and Entrepreneurial Empowerment By Alhanouf Mohammed Alrowaili In a world where beauty products are often saturated with chemicals, Jinane Doughan stands out as a visionary committed to natural and sustainable beauty solutions. As a pioneering businesswoman and the first person in the Middle East to earn a PhD in beauty product formulation, Jinane has redefined the landscape of organic skincare and empowered aspiring entrepreneurs across the region. Jinane’s journey into the beauty industry began in her free time when she pursued makeup studies at ESMOD Dubai. However, her interest soon evolved beyond cosmetics into a deeper concern for skincare health. Troubled by the prevalence of commercial beauty products laden with chemicals, she sought out natural alternatives, educating herself through online resources and later enrolling in specialized courses in Beirut. Her passion for creating natural beauty products quickly turned into a mission. She mastered the art of formulating skincare and haircare items from scratch, developing homemade body scrubs, cold-process soaps, and creams. Her enthusiasm and expertise resonated with many, leading to the launch of her YouTube channel, Jinane World, in 2020. Through this platform, she not only shared her knowledge but also inspired others to create their own beauty products. Jinane’s commitment to advancing natural beauty led her to a historic academic milestone. With encouragement from Dr. Mohamad Oweid, CEO of the International Academy of Beauty and Care (IABC), she pursued a PhD in beauty product formulation, a field still relatively unexplored in the Middle East. Her research enhanced her expertise, allowing her to develop formulations that are both simple and highly effective. Her achievements have not gone unnoticed. Recently, she was honored with an award at the Business Men/Women’s Conference in Lebanon, recognizing her pioneering contributions to the industry and her relentless pursuit of excellence. Despite the prestige of her accomplishments, Jinane’s journey was far from easy. Earning a PhD in a niche field posed many obstacles, but her extensive experience, which includes more than 700 Arabic-language educational videos on YouTube and 260 detailed English articles on her website, provided a strong foundation. Her direct engagement with students further cemented her reputation as an industry expert. The increasing demand from her audience to learn how to turn their passion into business led Jinane to develop comprehensive courses. She collaborated with IABC to offer accredited certifications, enabling students—especially women—to establish their own beauty brands and gain financial independence. Jinane’s impact extends beyond product creation; she is actively shaping the future of sustainable beauty entrepreneurship. Over the past five years, she has focused on mentoring students, particularly those from underprivileged backgrounds, equipping them with the skills and knowledge to build their own businesses. Her upcoming goal is to establish her own beauty brand, rooted in sustainability and natural skincare. A crucial aspect of her work is ingredient sourcing. She has meticulously vetted suppliers in Lebanon and beyond, ensuring that her products contain only the highest quality organic ingredients. This dedication has not only enhanced the effectiveness of her products but has also benefited her students, who gain access to reliable ingredient sources through her network. Jinane’s influence has expanded beyond online education into hands-on workshops held in Beirut and other locations. Responding to requests from her followers, she developed extensive training sessions that provide in-depth knowledge about creating various beauty products, from body creams to hair serums. These sessions, often lasting up to eight hours, emphasize ingredient selection, precise measurements, and correct formulation techniques. Her workshops have birthed numerous success stories. One notable example is Sarah AlJbore, an Iraqi influencer who attended Jinane’s workshops and later launched Sarah Secrets, a thriving beauty brand with over 600,000 Instagram followers. Similar success stories have emerged from students in the USA, Lebanon, and other countries, showcasing the widespread impact of Jinane’s teachings. Jinane Doughan is not just a leader in natural beauty; she is a passionate advocate for sustainable practices. Her emphasis on using glass containers and eco-friendly packaging reflects her commitment to reducing environmental waste. By championing natural ingredients and sustainable business models, she is reshaping the beauty industry and empowering a new generation of entrepreneurs to do the same. Through her dedication to education, innovation, and sustainability, Jinane continues to inspire and transform the beauty landscape in the Middle East and beyond. Her journey is a testament to the power of passion, perseverance, and purpose in creating a healthier, more ethical beauty industry.

AYAT SAEED ABU SAFIA ELEVATING EVERY CELEBRATION WITH THE ART OF CAKE
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Ayat Saeed Abu Safia Elevating every Celebration with the Art of Cake

AYAT SAEED ABU SAFIA ELEVATING EVERY CELEBRATION WITH THE ART OF CAKE By Diana Brown  In every culture, cakes hold a special place in celebrations, symbolizing joy, togetherness, and the sweetness of life’s most cherished moments. In the Arab world, where hospitality and festivity are deeply rooted traditions, cakes are more than just desserts—they are expressions of love, generosity, and shared happiness. Whether at weddings, Eid gatherings, birthdays, or family milestones, a beautifully crafted cake becomes the heart of the occasion. Ayat Saeed Abu Safia understands this cultural significance, and through her passion project, “Jood Cake,” she has turned her love for art and baking into a business that enhances the joy of every festivity. From childhood, Ayat nurtured a deep love for cooking and art, a passion that found its perfect expression in the world of pastry. With a background in interior design, she longed for more creative freedom than the traditional work environment allowed. This realization led her to leave her job and build something of her own—an artistic and heartfelt venture from home. Through “Jood Cake,” she merges her love for aesthetics and flavor, crafting cakes that are not just desserts but expressions of joy and celebration. Balancing motherhood and entrepreneurship is no small feat, yet Ayat embraces both roles with unwavering dedication. With the strong support of her husband, she manages to blend family life with business, ensuring that each cake reflects her commitment to perfection. What sets “Jood Cake” apart is its devotion to authenticity—every ingredient is carefully selected, and every component is made from scratch. Ready-made mixes and artificial flavors have no place in her kitchen; instead, each creation is a labor of love, infused with the highest quality ingredients and meticulous craftsmanship. One of her most cherished creations was an eight-tier cake for the Palestinian pavilion at a school event. Each tier told a story, a tribute to her homeland, Gaza, embodying resilience, heritage, and identity. For Ayat, cakes are more than just sweet indulgences; they are cultural expressions, moments of nostalgia, and artistic statements. Among her most sought-after flavors is hazelnut, made in-house from fresh hazelnuts, without artificial additives. Like any entrepreneur, Ayat faced early challenges, from pricing strategies to assembling a team that shared her vision. Through experience and determination, she overcame these hurdles, establishing “Jood Cake” as a brand synonymous with luxury and authenticity. Looking ahead, she dreams of expanding her business across all Emirates, bringing the joy of her artisanal cakes to more families and occasions. Through her artistry, Ayat is not just baking cakes—she is spreading happiness. Each creation is a masterpiece, designed to delight both the eyes and the taste buds. Her signature flavors, crafted with love and precision, ensure that every bite leaves a lasting impression. With every celebration she sweetens, Ayat continues to bring people together, making life’s special moments even more unforgettable through her exceptional craftsmanship and dedication to quality.

Rising Together Celebrating the Inspiring Women of the Middle East
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Rising Together Celebrating the Inspiring Women of the Middle East

Rising Together Celebrating the Inspiring Women of the Middle East By Hafsa Qadeer Women worldwide have long fought for their rightful place in society, with many inspiring stories of progress, resilience, and achievement. However, when we look at the Middle East, we find a region often surrounded by stereotypes. Many outside observers still believe that women in the Middle East have little freedom or opportunity. While challenges exist, the real story is far more complex and uplifting. In recent years, women in countries across the region have stepped up to lead businesses, champion reform, and motivate younger generations to believe in their abilities. This article aims to paint a clearer picture of the status of Middle Eastern women, celebrating their achievements and reflecting on their important roles in society. We will also share a few notable names to illustrate the power and potential found in the region.  The Evolving Landscape for Women To understand the journey of Middle Eastern women, it is important to see how things have changed over the last few decades. In many parts of the region, women were once largely confined to traditional roles in the home, managing family affairs and caring for children. Despite having key roles in families and communities, they often lacked formal education or paid employment opportunities. However, this picture is changing quickly. According to the World Bank, female enrollment in universities in certain Middle Eastern countries is higher than that of males. This trend indicates a significant shift in family values and social norms, where parents now see higher education for their daughters as a pathway to a better future. Indeed, you can find more women studying medicine, engineering, law, and technology than ever before. A 2021 UNESCO report highlighted that in several Gulf nations, women make up more than half of all university graduates in STEM (Science, Technology, Engineering, and Mathematics) fields. This rise in education has led to women’s growing involvement in many professional sectors. Today, more female doctors, lawyers, scientists, and professors work throughout the Middle East, contributing to innovations and developments that shape everyday life. Their successes advance gender equality and boost economic growth in a region eager to diversify its industries and adopt modern approaches. Breaking Barriers in Business and Leadership While the rate of women’s participation in the Middle Eastern workforce still varies from one country to another, there is an undeniable surge of female entrepreneurs and leaders. For example, in the United Arab Emirates (UAE), women now hold leadership positions in top government offices, global corporations, and cutting-edge tech startups. Saudi Arabia has also been promoting efforts to diversify its economy, encouraging more women to join the labor force. Recent reforms have enabled women to start their businesses and assume prominent roles in sectors once dominated by men. When women lead companies or have more gender-diverse teams, they often perform better financially. This aligns with the stories emerging from countries like Qatar, Kuwait, and Bahrain, where women launch new ventures and pioneering creative business models. With better access to education, financial resources, and support networks, many Middle Eastern women are finding their voices in the market, leading small startups, large conglomerates, and everything in between. One notable case study is a recent business incubator in Jordan that specifically fosters female entrepreneurship. Run with the support of both local and international organizations, this incubator provides women with mentorship, networking events, and business plan competitions. The result is a growing wave of female-owned enterprises in e-commerce, fashion design, education technology, and sustainable farming. The impact on the economy is tangible. These women-owned businesses bring in revenue and offer new jobs and training for others in local communities. This multiplier effect helps entire families and social circles progress. Shifts in Social and Cultural Perceptions Alongside professional gains, there is also a cultural shift as more female-led stories appear in mainstream media and online platforms. Social media has become crucial for Middle Eastern women to voice their opinions, share successes, and inspire others. Instagram and LinkedIn, for instance, are full of accounts run by women who discuss topics as varied as women’s rights, entrepreneurship, child-rearing, mental health, and political involvement. This openness in communication allows women to connect, build communities, and raise awareness about the issues they face. Thus, the rise of digital platforms has catalyzed cultural change. Traditional media in the Middle East also features more women today, whether as news anchors, talk show hosts, or experts interviewed on current affairs programs. This visibility positively impacts how society perceives female authority and expertise. Still, many challenges remain. For instance, it can be difficult for women in conservative families to relocate for work or to network freely. There can also be societal pressure to marry at a young age, focus on family obligations, and place personal careers second. Yet, with increasing governmental support and more examples of successful women in the public eye, families are gradually shifting their perspectives. Experts say these changes could take many more years to be deeply ingrained, but the key is that the momentum is there. The Importance of Legal and Policy Reforms One critical piece in the puzzle of women’s advancement is legal reform. Across the Middle East, laws are evolving to recognize women’s rights more fully, whether in terms of property, marriage and divorce rights, or labor regulations. For example, in some Gulf countries, new laws now aim to ensure equal pay for men and women doing the same job. In other places, regulations have been updated so that women can register businesses under their names without needing a male guardian’s permission. While these reforms are promising, the pace of change is not uniform across the entire region. In some countries, legal structures still make it hard for women to work freely, travel without permission, or be recognized in courts for certain rights. Thus, many activists and civil society groups in the Middle East continue to push for comprehensive reforms. They seek to balance cultural values and traditions with modern

QATAR VISION 2030
business

Qatar Vision 2030 and the Pursuit of Sustainable Prosperity

A Future Without LimitsQatar Vision 2030 and the Pursuit of Sustainable Prosperity By Amna Kanwal Across the sparkling sands of the Arabian Penainsul, Qatar stands as a nation driven by determination and ambition. Known for its wealth, culture, and modernity, the country has boldly charted a course for the future with an initiative to transform its society, economy, and environment. This forward-thinking commitment to progress encapsulates Qatar’s Vision 2030, a pioneering blueprint for sustainable growth and innovation. Launched in 2008 under the visionary leadership of then-Heir Apparent His Highness Sheikh Tamim bin Hamad Al Thani, Qatar National Vision 2030 is more than just a strategic plan. It promises to create a resilient, diversified, and knowledge-based economy with sustainability. By seamlessly integrating economic diversification, social development, environmental stewardship, and human resource investment, this vision signifies a bold step toward shaping a brighter, long-term future for not just Qatar but the world. Qatar’s economy has historically relied heavily on its vast reserves of natural gas and petroleum. While this wealth has propelled the nation into global prominence and allowed significant modernization, Qatar recognizes the need to reduce dependence on non-renewable energy sources. Vision 2030 aims to address this challenge by diversifying its economy to foster industries less reliant on fossil fuels, paving the way for a sustainable and prosperous post-oil era. This goal isn’t just about economics; it acknowledges the pressing global conversation around sustainability. Qatar has thus placed itself at the intersection of addressing planetary concerns, driving technological advancement, and fostering social progress. The Four Pillars of Qatar Vision 2030 Human Development: Empowering the Nation’s Greatest Asset Qatar significantly emphasizes human development because its people are its most valuable resource. This involves establishing a world-class educational system that equips citizens to achieve their aspirations and meet society’s needs. Educational curricula and training programs are tailored to respond to the current and future demands of the labor market, ensuring that individuals are prepared for a rapidly changing world. By focusing on science, technology, engineering, and mathematics (STEM) education and fostering critical thinking and problem-solving skills, Qatar ensures that its citizens are at the forefront of innovation and progress. Additionally, accessible educational programs for lifelong learning are prioritized, offering opportunities for professional development and personal growth to all citizens and residents. This aligns with Qatar’s commitment to building a knowledge-driven economy that values creativity and innovation at every stage of life. In healthcare, Qatar strives for a world-class system that caters to the diverse needs of its population. Preventive healthcare is a key focus, with widespread awareness campaigns targeting issues such as healthy lifestyles, mental well-being, and early detection of diseases. Integrating advanced technologies, such as telemedicine and electronic health records, ensures improved efficiency and access across the healthcare system. High-quality research, spearheaded by institutions like the Qatar Biomedical Research Institute, accelerates medical breakthroughs to address regional and global health challenges. This commitment ensures that all residents benefit from enhanced physical and mental healthcare services, fostering a healthier, more vibrant society. Social Development: Fostering a Cohesive and Just Society Qatar’s Vision 2030 envisions a just and caring society with high moral and ethical standards. At the heart of this goal is the promotion of strong family structures, which serve as the foundation of society. National initiatives encourage families to maintain moral, cultural, and religious values, providing children with a nurturing environment that instills respect, tolerance, and responsibility.  Efforts are also focused on developing comprehensive social protection systems to ensure that every member of society has access to basic needs, civil rights, and economic opportunities. These systems aim to safeguard the dignity and well-being of individuals, particularly the most vulnerable, by offering financial stability and support services. Civil society organizations and public institutions play an instrumental role in preserving Qatar’s national identity while promoting openness to other cultures. Qatar fosters dialogue and mutual understanding with global communities through arts, literature, and cultural events. A key aspect of social development is women’s empowerment, enabling them to thrive in political, social, and economic spheres.  Programs are in place to provide women with education, employment opportunities, and leadership development initiatives. By ensuring that women have equal access to resources and decision-making roles, Qatar taps into the full potential of its population to create a genuinely inclusive and vibrant society. This inclusive outlook positions Qatar as a progressive nation that values diversity and social cohesion. Economic Development: Diversifying for a Sustainable Future While Qatar has thrived as one of the largest natural gas exporters, QNV 2030 underscores the necessity of a diversified economy that can sustain growth for future generations. To achieve this, Qatar supports strategic investments in industries beyond hydrocarbons, such as information technology, renewable energy, tourism, and creative industries.  This forward-thinking approach is matched by government policies that stimulate innovation and entrepreneurship, mainly through significant funding and resource allocation to small- and medium-sized enterprises (SMEs). These businesses are the backbone of the private sector and contribute to a more robust, competitive economy. Infrastructure development lies at the core of Qatar’s diversification efforts. Iconic projects like Lusail City and Msheireb Downtown Doha integrate cutting-edge technology with sustainability principles, creating smart cities that serve as global business hubs. Additionally, Qatar’s ambitious transportation network, which encompasses the Doha Metro, Hamad Port, and the expanded Hamad International Airport, enhances the country’s role as a logistical and trade hub connecting the East and West.  Strategic partnerships and foreign investments further strengthen domestic industries, ensuring a resilient economy capable of adapting to global trends. By nurturing a knowledge-based economy and promoting sustainable practices, Qatar paves the way for long-term economic prosperity. Environmental Development: Stewardship for Future Generations Environmental development is central to Qatar’s Vision 2030, reflecting the nation’s dedication to preserving natural resources for future generations. One of the primary goals is to promote sustainable resource consumption, mainly by reducing the carbon footprint through cleaner energy solutions.  Renewable energy, like solar and wind, is rapidly being integrated into the national grid, supporting efforts to transition away from fossil fuels. Nationwide programs,

Qatar awaits
Lifestyle

Qatar Awaits Dive into Culture, Luxury, and Adventure

Qatar Awaits Dive into Culture, Luxury, and Adventure By Marina Ezzat Alfred Qatar, a fascinating mix of old and new, gives visitors a really unique blend of culture, luxury, and stunning scenery. From its busy traditional markets to the peaceful desert, this Gulf country charms everyone with its warm hospitality and amazing things to see and do. This guide highlights the best places, customs, and activities to make your trip truly memorable. 1. Souq Waqif: The Pulse of Qatari Life Dive into the bustling, maze-like Souq Waqif, Doha’s oldest market, where the smells of spices mix with the lively chatter of the vendors.  This cultural center, beautifully restored to its 19th-century glory, is a feast for the senses. Explore the stalls overflowing with handwoven fabrics, exquisite gold jewelry, and traditional Qatari clothing.  And don’t miss the falcon souq, where these magnificent birds—symbols of Bedouin culture—are bought and sold, and carefully cared for. Enjoy delicious local food like machboos (spiced rice and meat) at some great restaurants. Catch an evening cultural show, perhaps some live music or dance. Bargain for souvenirs—from Persian carpets to Arabic coffee pots. Dress respectfully (covering shoulders and knees) to show consideration for local customs. 2. Museum of Islamic Art & National Museum of Qatar: Glimpses into the Past The Museum of Islamic Art (MIA), a stunning I.M. Pei design, boasts a collection spanning over 1,400 years of Islamic art – everything from ceramics to breathtaking illuminated manuscripts. Perched on Doha Bay, it provides incredible views across the city. Just a short distance away, the National Museum of Qatar, its architecture resembling a desert rose, tells Qatar’s story through captivating exhibits; you’ll find everything from pearl diving treasures to fascinating glimpses into Bedouin life. Take a guided tour to really delve into the stories behind the artifacts.  Enjoy a picnic or admire the art installations in MIA Park, right on the waterfront. Photography is generally fine, but remember to always ask before filming anyone. 3. Katara Cultural Village: A Hub of Artistic Energy Katara Cultural Village is where art and heritage beautifully intertwine. This expansive complex includes an amphitheater echoing ancient Greek design, galleries spotlighting regional artists, and workshops offering hands-on experiences in calligraphy and pottery. The annual Doha Film Festival and Katara Traditional Dhow Festival truly showcase Qatar’s vibrant creative scene. Have dinner at Parisa, a restaurant with gorgeous Persian-inspired mosaics.  Explore the Golden Mosque, or maybe catch a concert at the opera house. Keep an eye out for the Luminous Festival in March – a dazzling celebration of light art. 4. The Pearl-Qatar & Lusail City: Modern Wonders The Pearl-Qatar, a man-made island brimming with luxury and Mediterranean vibes, is packed with upscale shops, marinas full of yachts, and amazing places to eat outside. Right nearby, Lusail City—home to the futuristic Lusail Stadium—has the stunning Marina Promenade, ideal for a romantic sunset stroll and grabbing a coffee by the water. 5. Desert Adventures: Khor Al Adaid (Inland Sea) Khor Al Adaid, a UNESCO-recognized natural wonder, is a breathtaking sight where rolling sand dunes meet the Arabian Gulf. For the adventurous, there’s dune bashing, sandboarding, and camel trekking.  As evening falls, it’s the perfect spot for stargazing from a Bedouin-style camp. Go on a guided safari; they often include cultural stories and traditional majlis dinners. Visit during the Sealine Season (January) for a mix of sporting events and cultural celebrations. 6. Al Zubarah Fort: A Step Back in Time Al Zubarah Fort, an 18th-century UNESCO World Heritage site, paints a vivid picture of Qatar’s rich pearling and trading past. Explore its coral-stone walls and the nearby archaeological ruins to imagine what life was like in this once-bustling port. While you’re there, check out Film City, a quirky desert village that looks like something straight out of an abandoned movie set. 7. Msheireb Downtown Doha: Where Sustainability Meets Heritage Msheireb Downtown is a fantastic example of eco-friendly design, cleverly blending traditional Qatari architecture with cutting-edge smart technology.  You can delve into the nation’s rich social history at the Msheireb Museums, or simply relax and soak up the atmosphere at one of the stylish rooftop lounges. Browse the unique artisanal crafts at Liwan Design Studios. Catch Hosh Msheireb, a captivating January festival showcasing storytelling and folk art. Cultural Code Dress Respectfully: Both men and women should opt for modest attire in public. Ramadan Considerations: During daylight hours in Ramadan, remember to refrain from eating, drinking, or smoking publicly. Greetings and Customs: A handshake is perfectly acceptable, but it’s polite to let a local initiate physical contact between genders. Weekend Planning: Keep in mind that Qatar’s weekend falls on Friday and Saturday; many businesses close on Fridays for prayers. Flavors of the World: A Passport to Food and Festivity Qatar’s diverse food scene truly reflects its multicultural heritage. Don’t miss: Karak Chai: This sweet, cardamom-infused tea, readily available from street vendors, is a must-try. Balaleet: Start your day with this delicious breakfast of sweet vermicelli noodles and eggs. Festivals Not to Miss Qatar International Food Festival (February):  A fantastic opportunity to sample global cuisine and watch renowned chefs in action. Doha Jewellery and Watches Exhibition (January): Prepare to be amazed by breathtaking craftsmanship. Qatar’s a land of striking contrasts. Its magic comes from blending the old and the new so seamlessly. You can be gazing at incredibly modern buildings one minute, haggling for spices in a bustling old market the next, and then finding yourself utterly alone in the quiet majesty of the desert. Everywhere you go, you’ll feel the warmth and pride of the Qatari people. So, as you’re making your travel plans, do keep their customs in mind—a little respect goes a long way in truly connecting with a country that’s so cleverly weaving its rich history into a vibrant future.

BTOUL ALLOU
business

Btoul Allou

Btoul Allou The Astonishing Entrepreneur Redefining Poise In The World Of Nutrition & Fashion By Diya Vora Magnav Holds an Exclusive Conversation With Btoul Allou, A Pioneering Figure Merging Nutrtion & Style In a world where nutrition and fashion seem like distant realms, Btoul Allou stands as a bold innovator, seamlessly intertwining the two to redefine both industries. As a visionary entrepreneur, she is proving that confidence stems not only from what you wear but also from how you nourish yourself. With an entrepreneurial spirit, high-profile collaborations, and a magnetic presence, Btoul is rapidly emerging as a transformative force in the Arab world and beyond. From Dietetics to Fashion: A Natural Fusion Balancing two seemingly distinct careers might sound overwhelming, but for Btoul, the connection between nutrition and fashion is undeniable. “Honestly, they’re not as different as people think! I’ve loved fashion since I was little. My grandmother used to design a dress for me every month, and my mom always styled me. That made me see clothing as a way to express confidence. And that’s exactly what good nutrition does, too—it makes you feel great from the inside out.” For Btoul, true nutrition extends beyond diet plans and exercise routines. It’s about embracing a lifestyle that celebrates individuality, self-care, and personal expression. By merging her expertise in dietetics with her passion for fashion, she has created a revolutionary approach that empowers people to feel and look their best. The Entrepreneurial Mindset – Building A Brand Beyond Trends Btoul’s career is anything but conventional. Instead of following the well-trodden path of a dietitian, she envisioned something bigger something that blends nutrition with self-expression. “I think entrepreneurship is about seeing gaps and filling them in a way that makes life easier or better for people. That’s exactly what I try to do with my brand.” Through strategic collaborations with renowned Arab publications such as Ad-Diyar and Al-Nahar, and partnerships with leading international brands, she has elevated her expertise to a global stage. Herself as a brand is not just about aesthetics; it’s about innovation, self-confidence, and making well-being both accessible and aspirational. Fashion and Nutrition – An Empowering Combination To Btoul, fashion is more than just fabric and trends it’s a form of self-empowerment. “Think about it—when you feel good in your body, you naturally want to express that in the way you dress. And vice versa! If you’re wearing something you love, you instantly feel more confident, no matter what the number on the scale says.” Her approach isn’t about fleeting trends or societal pressures. It’s about celebrating individuality and helping people build confidence through both personalized nutrition and a refined sense of style. Her philosophy turns self-care into an exciting journey rather than an intimidating challenge. Leadership and Growth – Paving the Way for Future Entrepreneurs Btoul’s leadership style is deeply influenced by collaboration, mentorship, and a relentless pursuit of growth. “I’ve worked in major hospitals in Lebanon and Syria, and that’s really shaped how I lead. I’ve seen firsthand that the best results come from working as a team. Over the years, I’ve learned to trust my instincts more and take bigger risks. That’s how you grow.” She envisions a future where her brand expands across the Middle East, seamlessly merging nutrition, confidence, and style. Beyond business success, her goal is to nurture the next generation of women who dream of combining their passions into fulfilling careers. Breaking Barriers – Overcoming Challenges in the Industry Despite her growing influence, Btoul’s journey has not been without obstacles. Convincing people that fashion and nutrition belong together was no easy feat. “Honestly, convincing people that nutrition and fashion belong together was tough. The nutrition industry tends to be super focused on numbers, and the fashion industry can sometimes feel exclusive. It took a while for people to understand that what I do isn’t about vanity—it’s about feeling amazing in your own skin.” However, the results spoke louder than words. Through countless success stories and visible transformations, she has shattered misconceptions, proving that confidence and well-being are deeply interconnected. Staying Ahead: Innovation and the Future of Nutrition Staying at the forefront of two rapidly evolving industries requires constant learning, adaptability, and a keen eye on the future. “Whether it’s attending workshops, getting new certifications, or just staying active on social media, I make sure I know what’s happening in both industries. Social media is amazing for that—you get real-time feedback from people about what they need and what’s missing.” Looking ahead, she believes AI will be a game-changer in both nutrition and personal styling. “Imagine having AI-driven meal plans and personal styling recommendations based on your body type, lifestyle, and health needs. I think the future of nutrition is going to be hyper-personalized, and AI will play a huge role in that.” Empowering Women – A Legacy of Confidence and Success Btoul’s journey serves as a beacon of inspiration for women who dare to dream beyond conventional paths. “If there’s one thing I want women to take from my journey, it’s that you don’t have to choose between your passions. You can build something unique and meaningful—even if people don’t ‘get it’ at first.” When asked how she would like to be remembered among the world’s top women leaders, her response is both simple and profound. “I’d want to be remembered for helping people feel their best, inside and out. I want to make nutrition approachable, not intimidating. Most importantly, I want to empower women to take up space, break rules, and create their own success stories.” Btoul Allou is not just shaping bodies—she’s shaping confidence. As she continues to redefine industry norms and inspire women across the Arab world and beyond, her influence is destined to leave a lasting legacy. The Future Is BTOUL ALLOU Btoul Allou isn’t just changing the game—she’s creating her own. With her unstoppable energy, fearless mindset, and game-changing vision, she’s on her way to becoming a household name, not just in the Arab world, but

Zahraa Sami
entertainment, Lifestyle

Zahraa Sami Rising Star in Iraqi Media and Entertainment

Zahraa Sami Rising Star in Iraqi Media and Entertainment By Michele Clark Zahraa Wissam Sami, born in Baghdad in April 2000, is a prominent Iraqi actress, television presenter, and media personality. At just 24 years old, she has already carved a niche for herself in Iraq’s entertainment industry, captivating audiences with her charisma, confidence, and talent. Whether on television screens or social media, Zahraa has emerged as a young figure of influence, blending modernity with deep cultural roots. Growing up in Baghdad, Zahraa was drawn to the world of media and entertainment from an early age. The vibrant culture of the Iraqi capital, with its rich history and deep artistic traditions, played a crucial role in shaping her aspirations. Her passion for communication and performance led her to pursue a degree in Media and Journalism at the University of Baghdad, equipping her with the knowledge and skills necessary for a career in television and public engagement. Her professional journey began in television as a presenter for a leading Iraqi channel. With a natural ability to engage audiences and conduct insightful interviews, Zahraa quickly established herself as a familiar face in Iraqi households. Her work ranged from entertainment and lifestyle segments to more in-depth discussions with influential figures across various fields. Her unique approach—combining spontaneity with professionalism—earned her a growing fan base and solidified her reputation as a rising star in the industry. In 2023, Zahraa took a significant step forward in her career when she joined Nagm Al Iraq (Star of Iraq), a talent show broadcast on MBC Iraq. Hosting the live episodes, she played a pivotal role in bringing the show’s energy to life, supporting and showcasing Iraqi talent. The show provided a platform for emerging artists, singers, and performers to display their skills to a national audience. Zahraa’s warm presence and ability to connect with contestants and viewers alike contributed greatly to the show’s success. While her work in television was thriving, Zahraa also ventured into acting, another passion she had long aspired to explore. She made her mark in Iraqi drama with a role in the Ramadan 2023 series Katim. The series delved into themes of wealth, power, and social dynamics, resonating deeply with audiences. Zahraa played the character of “Hadeer,” a young woman navigating the challenges of ambition, identity, and societal expectations. Her performance was praised for its authenticity, emotional depth, and relatability. This role not only demonstrated her versatility but also opened the door to future acting opportunities. Beyond her television and acting career, Zahraa has embraced the digital age, maintaining an influential presence on social media. With over one million followers on Instagram, she shares aspects of her professional and personal life, including fashion choices, behind-the-scenes moments, and interactions with family. Her engagement with fans is evident in the way she openly discusses various aspects of her journey, making her one of the most followed Iraqi media personalities. One of her most talked-about social media moments came when she posted a family photograph featuring her mother, grandmother, and aunt. The image quickly gained attention, as followers were struck by the resemblance between the generations and the youthful appearance of the women in her family. This sparked conversations about genetics, beauty, and the strong familial bonds within Iraqi culture. Zahraa has also spoken candidly about her family’s migration experiences, shedding light on the struggles and resilience that have shaped their lives. In interviews, she has recalled stories of her mother’s difficult journey, which involved traveling by boat under challenging conditions. By sharing these personal narratives, Zahraa offers a more profound insight into the realities faced by many Iraqis in search of safety and better opportunities. Her openness about such topics has further endeared her to fans, who appreciate her willingness to address real-life struggles alongside her glamorous career. Despite her growing fame, Zahraa remains grounded, often emphasising her commitment to personal growth and career development. When asked about her personal life, she has expressed that she is currently focused on her professional journey and is not considering marriage at this stage. This sentiment resonates with many young women who admire her independence and ambition. Fashion is another key aspect of Zahraa’s public image. She is known for her sophisticated style, which seamlessly blends traditional Iraqi influences with modern trends. Her wardrobe choices reflect an appreciation for elegance and cultural heritage while embracing contemporary fashion. During Ramadan 2024, she shared a series of outfits that showcased a fusion of traditional Iraqi attire with modern designs, inspiring many of her followers.  Her ability to combine heritage with innovation has made her a style icon for young Iraqis and fashion enthusiasts across the region. Zahraa’s impact extends beyond entertainment and fashion. She is also involved in social causes, using her platform to raise awareness on issues that matter to her audience. Whether addressing women’s empowerment, cultural pride, or personal perseverance, she strives to be a voice for positive change. As a young woman navigating a public career in Iraq, she represents a new generation of female leaders in media who are redefining expectations and paving the way for others. Looking ahead, Zahraa aspires to expand her career even further. She has expressed interest in taking on more diverse acting roles, potentially exploring opportunities beyond Iraq. Given her growing popularity and talent, it is likely that she will continue to rise in the entertainment industry, not only as a presenter and actress but also as an influential public figure. Her journey is a testament to the power of ambition, hard work, and self-belief. From a young girl in Baghdad with a dream to a well-respected media personality, Zahraa Sami continues to inspire many, proving that dedication and passion can lead to extraordinary achievements.

Rosemin Manji
Lifestyle

Rosemin Manji The Woman Redefining Amenity and Elegance in the Middle East

Rosemin Manji The Woman Redefining Amenity and Elegance in the Middle East By Jane Stevans  Rosemin Manji, a Canadian-born entrepreneur and television presenter, has significantly influenced the luxury fashion industry in the Middle East. As the founder and managing director of RR&Co. Bespoke Luxury Management, she has been instrumental in bridging the gap between renowned global brands and the burgeoning Middle Eastern market. Her journey from a small town in Canada to becoming a prominent figure in Dubai’s fashion scene is a testament to her passion, dedication, and entrepreneurial spirit. Born in London, Ontario, Canada, Rosemin was the youngest of three siblings. From a young age, she exhibited a keen interest in fashion, often designing clothes for her dolls and immersing herself in fashion magazines like W and Vogue, borrowed from her older sister. This early exposure ignited her passion for the fashion industry. Pursuing her dreams, she relocated to London, England, to study at the London College of Fashion, where she earned a Bachelor of Arts in Fashion Management with a major in Luxury Goods and Marketing. During her academic tenure, she gained invaluable experience interning at prestigious institutions such as Sotheby’s and the Gucci Press Office. Rosemin’s career took a significant leap forward when she was personally approached by the legendary designer Tom Ford. Joining his team, she worked closely with Ford during his tenure as Vice President of the Gucci Group and Creative Director for both Yves Saint Laurent and Gucci. In her role as his assistant, Rosemin was exposed to various facets of the fashion industry, including brand management, design processes, and people management. Reflecting on this period, she remarked, “I learned more with Tom Ford than I did in university.” Following her time with Tom Ford, Rosemin advanced to the position of European PR Director at Juicy Couture. In this capacity, she was responsible for establishing the brand’s first office and showroom outside of the United States. Tasked with reshaping the brand’s image beyond its signature tracksuits, she collaborated with high-end publications and styled esteemed personalities, including Gwyneth Paltrow, Kate Moss, Madonna, Kate Winslet, Queen Rania of Jordan, and Sienna Miller. In 2007, Rosemin relocated to Dubai, a city rapidly emerging as a global fashion hub. Recognizing the potential of the Middle Eastern market, she founded RR&Co. Bespoke Luxury Management.  The firm offers a comprehensive range of services, including brand consultancy, styling, and the organization of exclusive events. Under her leadership, RR&Co. has collaborated with esteemed brands such as Givenchy, Tom Ford, and Christian Louboutin, facilitating their introduction and expansion within the Middle Eastern market. Additionally, Rosemin has worked directly with luxury houses like Hermès, Prada, Chanel, and Roger Vivier on specialized projects, further solidifying her influence in the region’s fashion industry. Beyond her entrepreneurial ventures, Rosemin has made significant strides in the media landscape. She became a familiar face on television as a style presenter on Dubai One TV’s weekly lifestyle show, Studio One, where she shared fashion insights and style tips with a broad audience. Her engaging on-screen presence and expertise led to her being shortlisted for accolades such as Best TV Presenter and Face of the UAE. Her impeccable style and contributions to fashion have not gone unnoticed. Renowned designer Christian Louboutin honored her by designing and naming a shoe after her, a testament to her influence and standing in the fashion community. Moreover, she has been consistently recognized in various publications, earning spots on Best Dressed lists and being featured in magazines like Harper’s Bazaar and Flair. Rosemin’s commitment extends beyond fashion and business; she is deeply involved in philanthropic endeavors, particularly those focusing on women’s health. She is an active committee member of Bras for a Cause, a charity dedicated to raising breast cancer awareness among young women. This cause holds personal significance for her, as her mother is a breast cancer survivor. Through her platform, Rosemin advocates for early detection and supports initiatives aimed at educating women about the importance of regular health check-ups. She attributes her success to core values instilled in her from a young age: hard work, integrity, and loyalty. She emphasizes the importance of staying true to oneself and maintaining authenticity in both personal and professional spheres. When it comes to fashion advice, she encourages individuals to dress for their body shape and personal lifestyle, highlighting the significance of investing in quality basics and well-fitting undergarments. Her own wardrobe reflects a blend of classic elegance with a modern twist, often featuring pieces from designers like Roland Mouret, Oscar de la Renta, and Lanvin. Rosemin Manji’s journey from a fashion-enthused young girl in Canada to a leading figure in the Middle Eastern luxury fashion industry exemplifies the impact of passion, dedication, and an unwavering commitment to one’s values. Through her company, RR&Co., and her various media engagements, she continues to influence and inspire the fashion landscape, all while championing causes close to her heart. Her story serves as an inspiration to aspiring entrepreneurs and fashion enthusiasts worldwide, demonstrating that with vision and perseverance, one can carve a niche in the ever-evolving world of fashion. 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YARA KHADIR
Lifestyle

Yara Khadir A Guiness World Record-breaking Inspiration

YARA KHADIR A GUINNESS WORLD RECORDBREAKING INSPIRATION By Paul Smith In a breathtaking display of skill, strength, and perseverance, Syrian ballet and rhythmic gymnastics coach Yara Khdair has etched her name in history by achieving a remarkable Guinness World Record. Performing the longest distance in a “split” position between two moving vehicles, she stunned the world with a feat that embodies the essence of determination, athleticism, and artistic grace. This extraordinary achievement was part of the annual Guinness World Records Day, a global celebration that honors exceptional human talents and accomplishments.  FROM SWEIDA TO GLOBAL STARDOM  Originally from Sweida, Syria, and now based in Dubai, Yara’s journey in ballet and rhythmic gymnastics began at a young age. Her passion, discipline, and unwavering ambition led her to become a leading figure in the field, merging the worlds of sports and art. Over the years, her commitment to pushing boundaries and redefining possibilities has solidified her place as an inspiration to many aspiring athletes and performers worldwide. In an exclusive statement, Yara shared her thoughts on this monumental milestone: “Dreams—or as I call them, ambitions and plans—are a gift and a blessing. They are the driving force behind our daily perseverance and motivation to achieve new milestones. Simply having the ability to dream means you’ve already traveled half the journey toward success. The rest requires strength, resilience, patience, and, most importantly, never giving up” Her words reflect the mindset of a champion, emphasizing the importance of perseverance and belief in one’s capabilities. A Dedication to Her Roots and Future Yara dedicates this world record to herself, her family, and the two nations that have shaped her journey: Her heartfelt dedication speaks volumes about her deep connection to her origins and the supportive environment  “I dedicate this achievement to myself, for never letting me down even when I placed all my hopes on it. To my family, who have always stood by my side, supporting me every step of the way. To my homeland, Syria, which gave me the strength and determination to pursue every goal, and to my second home, the UAE, which embraced my dreams, nurtured them, and that has fostered her success.” Guinness World Records Day  A Platform for Excellence  The Guinness World Records Day serves as a global stage for the most outstanding talents and achievements, reinforcing the power of human potential. By pushing herself beyond limits, Yara Khdair has set a new benchmark in the world of sports and artistic performance.  Inspiring the Next Generation Yara Khdair’s name has become synonymous with inspiration, particularly for young athletes and aspiring gymnasts who dare to dream big. She encourages the youth to believe in their abilities, work tirelessly toward their goals, and never let obstacles deter them. Her journey is a testament to the power of passion and persistence, proving that ambition knows no limits. Through her historic accomplishment, Yara Khdair has left a lasting legacy as a symbol of perseverance, excellence, and success. Her story is not just one of personal triumph but also a beacon of hope for dreamers across the world. Stay tuned as Magnav Magazine Exclusive continues to celebrate trailblazers like Yara, who redefine what is possible through courage and determination.

RIma Badun
Lifestyle

Rima Badun Beauty, Art, and Business Beyond Borders

Rima Badun Beauty, Art, and Business Beyond Borders An Exclusive Feature in Magnav Magazine By Michalle Clark Rima Badun’s journey has been one of passion, discipline, and boundless creativity. Winning Miss Tourism Universe 2021 was a life-changing experience that gave her a global platform to share her passions, connect with incredible people, and open doors to new opportunities. Personally, it strengthened her confidence and sense of purpose. Professionally, it expanded her reach in modeling, art, and business. The title is not just an achievement but a responsibility, and she strives to use it to inspire and empower others. For her, pageantry was more than a competition; it was an opportunity to redefine beauty and showcase intelligence, grace, and ambition on a global stage. Her journey across different fields is fueled by an unwavering commitment to excellence. True success, she believes, comes from doing what you love and constantly challenging yourself. Modeling allows her to express beauty and creativity, while art serves as her soul’s voice. At the same time, her business investments secure her future. Balancing these various roles requires careful planning, but each field enriches the other, creating a harmonious flow in her life.  She firmly believes that every role she plays—whether as a model, artist, entrepreneur, or former medical professional—contributes to a larger mission of self-expression, empowerment, and innovation. Rima’s artwork is deeply personal, inspired by emotions, nature, and human connections. She explores themes of beauty, transformation, and strength, often blending realism with abstract elements. Every piece tells a story, reflecting her experiences, dreams, and the energy she absorbs from the world around her.  Art, for her, is a form of storytelling that transcends words, allowing her to capture emotions and ideas in a way that resonates universally. She envisions her artwork making a lasting impact, inspiring people to see the world through a more imaginative and expressive lens. Having built her career in the UAE, a land of innovation and limitless possibilities, she is deeply inspired by its dynamic environment, visionary leadership, and cultural diversity.  It is the perfect place to grow and invest, especially in industries that merge creativity with business, such as fashion, art, and wellness. Dubai’s entrepreneurial spirit motivates her to build something meaningful and impactful. She views the city not just as a home but as a hub where dreamers can turn visions into reality. With a background in medicine, Rima has a profound understanding of beauty, wellness, and human resilience.  Though she no longer practices as a doctor, she integrates her knowledge into her work, promoting health, confidence, and self-care. Whether through modeling, art, or business, her goal is always to uplift and empower others. Beauty, in her view, is diverse, and confidence is the key to true elegance.  Through modeling and pageantry, she aims to redefine beauty beyond traditional standards, encouraging self-acceptance and individuality. Her platform is about more than aesthetics—it’s about strength, grace, and embracing one’s uniqueness. She aspires to shift the narrative on beauty, showing that intelligence, resilience, and authenticity are just as important as external appearance. Social media serves as her digital diary, reflecting her journey, passions, and inspirations. She curates her content authentically, sharing both the glamorous moments and the hard work behind the scenes. Her goal is to connect with her audience on a real level, showing that success is a combination of dedication, resilience, and self-belief. She values transparency in a world where perfection is often emphasized, choosing to show both the triumphs and the struggles that come with pursuing multiple passions. Of course, juggling multiple passions comes with challenges—time management, industry expectations, and the pressure to constantly evolve. However, each obstacle has taught her resilience and adaptability. These experiences have shaped her vision, pushing her to break boundaries and create a life uniquely her own. Her advice to young women is simple: don’t limit yourself. Passion and hard work can coexist across different fields. Embracing uniqueness, staying true to one’s vision, and taking risks are essential steps toward success. It’s not about choosing just one path—it’s about creating your own. She emphasizes that with determination and self-belief, any dream is achievable, no matter how unconventional it may seem. Looking ahead, Rima is excited about the future. She remains focused on expanding her art, collaborating with innovative brands, and creating beauty in everything she does. Modeling will always be a part of her journey, and she looks forward to using her platform to inspire and empower others.  Every project she takes on is driven by her love for creativity, beauty, and meaningful impact, and she eagerly anticipates what the future holds. With new collaborations, artistic ventures, and business opportunities on the horizon, she is determined to leave a legacy that reflects her passion and vision. She hopes to continue pushing boundaries, embracing new opportunities, and encouraging others to follow their dreams fearlessly. Photo Credits: Emerald Elegance: Designer @helenaarcollection | Photo & Shooting Director @sumayra._ | Makeup @makeupbyzaraa_Brown Dress: Photographer @stan_paul

Ramadan
Lifestyle

Ramadan Traditions and Cultural Importance in the Middle East

RAMADAN Traditions and Cultural Importance in the Middle East By Dand Al Bashiti Ramadan, the holiest month in Islam, is a time of spiritual reflection, devotion, and community for Muslims around the world. In the Middle East, it holds deep cultural significance, shaping daily life, traditions, and social interactions. Observed in the ninth month of the Islamic lunar calendar, Ramadan is marked by fasting from dawn to sunset, with the pre-dawn meal (Suhoor) and the evening meal (Iftar) becoming cherished moments of togetherness. Beyond fasting, Ramadan is a time of increased prayer, charity (Zakat), and self-discipline, emphasizing gratitude and compassion. The nights of Ramadan are filled with special prayers called Taraweeh, often performed in mosques, while vibrant markets and communal gatherings create a unique atmosphere. Families and friends come together to break their fast with traditional dishes, and many participate in acts of kindness and generosity, reinforcing the values of unity and hospitality deeply rooted in Middle Eastern culture. The month concludes with Eid al-Fitr, a joyous festival celebrating the end of fasting, where people exchange greetings, gifts, and share festive meals. Ramadan not only strengthens religious faith but also fosters a deep sense of cultural identity, social harmony, and traditions passed down through generations in the Middle East.

Chourouk El Hajj Mahmoud
Lifestyle

Chourouk El Hajj Mahmoud Blending Tradition and Modernity in Home Decor Ramadan Exclusive

Chourouk El Hajj Mahmoud Blending Tradition and Modernity in Home Decor Ramadan Exclusive From an early passion for transforming spaces to establishing Home Paradise as a distinguished brand, Chourouk El Hajj Mahmoud has seamlessly merged her expertise in interior design with a love for curating meaningful décor. With a background in Strategic Design and interior styling, she recognised a gap in the market for high-quality home décor that celebrates both culture and tradition. What began as a passion project soon evolved into a flourishing enterprise, bringing warmth and elegance into homes worldwide. Inspired by the essence of Ramadan and the sense of togetherness it fosters, her first collection was an exploration of Middle Eastern aesthetics. Arabesque patterns, soft lighting, and warm, inviting tones shaped the early designs, evoking an ambience of serenity and refinement. Over the years, the collection evolved, blending classic traditions with contemporary styles, ensuring that each home, whether minimalist or opulent, could find something that resonated with its unique essence. The role of home décor extends far beyond mere aesthetics. It has the power to set the tone for meaningful moments, particularly during Ramadan, where creating a warm and tranquil space enhances the spirit of reflection and connection. Through carefully curated elements—ambient lighting, plush textiles, and intricate motifs—Chourouk’s designs foster an atmosphere of peace and gratitude, elevating the home’s sense of harmony throughout the holy month. Deeply rooted in Middle Eastern traditions, her designs reflect the region’s rich history of hospitality, storytelling, and craftsmanship. The intricate geometric patterns, vibrant colour palettes, and symbolic motifs, such as mashrabiya and calligraphy, all pay homage to cultural heritage. Yet, each piece carries a modern sensibility, making it accessible to a global audience. Whether inspired by the bustling souks, historic architecture, or the warmth of intimate gatherings, every creation tells a story. The transition from the UAE to Canada presented both challenges and opportunities. While the Middle Eastern market is drawn to opulent and festive décor, the Canadian audience leans towards understated elegance and practicality. Adapting to these shifting consumer preferences required a thoughtful approach, ensuring that Home Paradise could cater to both Middle Eastern clientele and a broader international market. The change in environment also provided fresh creative perspectives, leading to an innovative fusion of cultural elements with modern aesthetics. Expanding globally came with its fair share of hurdles, particularly in understanding diverse consumer behaviours and navigating logistical complexities.  While the UAE market embraced luxury, Canada’s audience prioritised affordability and simplicity. Overcoming these obstacles required strategic production, varied price points, and reliable logistics partnerships. Building a strong online presence also played a crucial role in establishing trust and accessibility across different regions. Looking ahead, Chourouk envisions Home Paradise evolving into a globally recognised brand for culturally inspired home décor. With an expanding product range, the brand remains dedicated to its heritage while embracing contemporary and versatile designs. Future plans include limited-edition collaborations and the incorporation of sustainable materials, ensuring that Home Paradise remains at the forefront of innovation while staying true to its artistic roots. Her journey serves as an inspiration for aspiring entrepreneurs, particularly women venturing into the creative industry. Staying authentic to one’s vision while remaining adaptable is key. The creative world is highly competitive, but those who carve their unique niche and stay resilient will find success. With persistence, passion, and a willingness to learn, transforming a dream into a thriving business is within reach. Chourouk El Hajj Mahmoud’s story is one of dedication, adaptability, and cultural appreciation. As Home Paradise continues to flourish, she remains committed to bridging tradition with contemporary design, offering timeless décor that enriches homes around the world. Her upcoming collections promise to infuse every space with a touch of elegance and heritage, solidifying Home Paradise as a name synonymous with sophisticated and meaningful interior styling.

Enas Bassam Al Raie
Lifestyle

Enas Bassam Al Raie Passion, Innovation, and Ramadan Traditions

Enas Bassam Al Raie Passion, Innovation, and Ramadan Traditions Ramadan Exclusive Enas Bassam Al Raie, a Syrian national residing in the UAE since 2004, holds a Bachelor’s degree in Business Administration from the University of Liverpool in the UK. A proud wife and mother of two, she discovered her passion for interior decor through Stam Wooden Decor, a venture that perfectly aligned with her husband’s family business in laser manufacturing. She began designing pieces, producing them in their workshop, and supplying them to wholesale traders across the UAE. In 2023, she officially launched Stam Wooden Decor as its own brand, inspired by the overwhelming support and positive feedback from her clients. Determined to push the boundaries of modern design, she continuously innovates despite seeing her products replicated by competitors. Her commitment to quality and uniqueness drives her to refine her designs, even if it means losing 50 copies in pursuit of the perfect prototype. Ramadan in the UAE is a deeply cherished time, embraced even before it begins. The night of the middle of Sha’ban (Shab-e-Barat) is celebrated with festivities, gifts, and Ramadan decorations, instilling joy in children and teaching them about the significance of this sacred month. As Ramadan commences, the atmosphere transforms with an outpouring of generosity. Iftar tables are set up across the country, and individuals distribute water, juices, and dates, even at traffic signals. The spirit of giving extends to non-Muslims, who also participate in the celebrations by purchasing Ramadan decorations and joining Iftar gatherings. Performing congregational prayers at the mosque, particularly Taraweeh and Tahajjud, is a cherished part of Ramadan. The UAE’s mosques are thoughtfully prepared to accommodate worshippers, enhancing the spiritual experience. Family gatherings for Iftar create an atmosphere of love and peace, while traditions such as the firing of the Iftar cannon continue to hold special significance, marking the moment of breaking the fast. Over time, the significance of Ramadan decorations has grown, transforming the way people experience the holy month. Previously, little attention was given to home adornments, but today, decor trends have become an essential part of Ramadan. This shift has contributed to a more vibrant and spiritual environment for both Muslims and non-Muslims, reinforcing the essence of the month. Decorations help instill reverence, spread joy among adults and children, and reflect the beauty of Islamic heritage, making Ramadan even more special and meaningful. The most treasured aspect of Ramadan is the opportunity to draw closer to God, engage in acts of charity, strengthen family bonds, and immerse in worship. Through Stam Wooden Decor, Enas feels she plays a role in spreading happiness within homes, irrespective of nationality or background. Generosity is at the heart of Ramadan, and the UAE exemplifies this spirit. Acts of charity multiply during the holy month, with people donating to mosques, participating in charitable initiatives, and sharing meals with those in need. This shared kindness and compassion create a profound sense of community, reinforcing the values of giving and togetherness. Ramadan is a time of beauty, generosity, and spirituality, and Enas hopes to continue spreading joy through her work, enhancing the atmosphere of this sacred month in homes across the UAE and beyond. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Nada al haj
Lifestyle

Nada Al Haj The Middle Eastern Influencer Redefining Beauty, Cooking, and Lifestyle

Nada Al Haj The Middle Eastern Influencer Redefining Beauty, Cooking, & Lifestyle By Michele Clark In the ever-evolving world of social media, Nada Al Haj has emerged as a leading Middle Eastern influencer, captivating audiences with her engaging content on beauty, cooking, and lifestyle. Based in England, she has built a strong online presence, particularly among Arabic-speaking followers, blending her cultural heritage with modern digital storytelling. Her ability to connect with her audience through relatable and engaging content has earned her a dedicated fan base, making her one of the most prominent influencers in her niche. Born on June 17, Nada Al Haj’s Middle Eastern roots are evident in her content, shaping her connection with her audience. While she keeps her early life private, her journey into social media began in June 2013 with the launch of her Instagram account, @nada.al.hajj. Over the years, she has cultivated a following of over two million, thanks to her diverse content, which includes makeup tutorials, cooking demonstrations, and personal insights—all presented in a style that resonates deeply with her followers. Her warm and personable approach, combined with her expertise in beauty and culinary arts, has made her a trusted voice in the digital space. As her popularity grew, Al Haj expanded her digital presence to YouTube, where she offers longer-form content covering skincare, makeup, and cooking. Her video, “My Amazing Everyday Skincare & Makeup Routine,” has resonated with many, reflecting her expertise and the trust she has built with her audience. YouTube has allowed her to create more detailed content, helping her followers understand beauty techniques, self-care routines, and recipes in an easy-to-follow format. The ability to showcase her personality and knowledge in a longer video format has further solidified her reputation as a credible and relatable influencer. Beyond beauty, Al Haj has made cooking an integral part of her brand. She simplifies traditional Middle Eastern recipes, making them accessible to a global audience. Whether it’s preparing classic family meals or experimenting with new dishes, her step-by-step approach encourages followers to embrace cooking as an enjoyable and rewarding experience. Many of her fans appreciate how she brings cultural traditions into her kitchen, offering a modern twist on timeless recipes while keeping them approachable for beginners. Her influence has also led to successful collaborations with renowned beauty and lifestyle brands. She has partnered with YoumiBeauty, promoting their lenses and lashes, and frequently offers exclusive discount codes, ensuring her followers benefit from quality products. Her authenticity in these collaborations has reinforced her credibility, making her a go-to influencer for product recommendations. She carefully selects partnerships that align with her personal brand, ensuring that the products she endorses genuinely add value to her audience’s lives. In addition to her presence on Instagram and YouTube, Al Haj is highly active on TikTok and Snapchat. On TikTok, she has amassed over 1.5 million followers, where she shares quick beauty tips, fun challenges, and cooking snippets. Her Snapchat account allows her to engage with her audience on a more personal level, offering behind-the-scenes content, food explorations, and makeup updates. This multi-platform presence has enabled her to reach a wider audience and connect with fans in different ways, making her a dynamic and versatile content creator. Despite her growing fame, Al Haj remains deeply connected to her family, occasionally featuring them in her content. These glimpses into her personal life add warmth and relatability to her brand, further strengthening her bond with her audience. By sharing her experiences, family traditions, and daily routines, she fosters a sense of community among her followers, making them feel like a part of her journey. Nada Al Haj’s journey exemplifies the power of digital media in amplifying voices and creating global communities. Her dedication, authenticity, and ability to seamlessly blend beauty, cooking, and lifestyle have made her an influential figure in the Middle Eastern digital space. As she continues to evolve, expanding her content and collaborations, she remains an inspiration to many, proving that passion and consistency are key to making a lasting impact online. With her strong work ethic and creative vision, Nada Al Haj is poised to continue influencing and inspiring people across the world, solidifying her status as a digital powerhouse.

Dr Rola Al Shahadat
business

Dr Rola Al Shahadat A Visionary in Aesthetic Dermatology

Dr Rola Al Shahadat A Visionary in Aesthetic Dermatology By Michelle Clark Dr. Rola Al Shahadat, a distinguished dermatologist with over 13 years of experience, has made a significant mark in the field of dermatology and non-surgical aesthetics across Ukraine and the UAE. As the founder of Charisma Clinics Group, which now boasts three branches in Dubai and Abu Dhabi, she has revolutionized the aesthetics industry by bringing cutting-edge treatments and advanced anti-aging techniques to the Middle East. Her passion for beauty, combined with her medical expertise, has positioned her as a leading figure in aesthetic dermatology. Coming from a family with a strong medical background, Dr. Rola always knew she was destined to be a doctor. However, it wasn’t until she completed her general medicine studies that she realized her deep interest in dermatology and aesthetics. She was fascinated by how aesthetic treatments could transform a person’s self-confidence and overall psychological well-being. As a woman, she felt an intrinsic connection to the idea of helping others find their unique beauty and charisma in a way that is both natural and refined.  This desire led her to specialize in aesthetic dermatology, blending medical science with artistry to create remarkable results for her patients. When Dr. Rola founded Charisma Clinics Group, her vision was clear—to introduce high-quality, science-backed aesthetic treatments to the GCC region. Having worked in Europe, she recognized a growing demand for modern aesthetic and anti-aging procedures in the Middle East.  She wanted to ensure that these treatments were accessible and performed to the highest standards, with a focus on both safety and artistry. Over the years, her clinics have set a benchmark in the region by offering a comprehensive patient experience, where innovation, expertise, and patient care go hand in hand. Charisma Clinics Group has become a trusted name, attracting clients from across the UAE and beyond. One of Dr. Rola’s significant achievements is being the only official trainer of Russian filler techniques in the GCC. These techniques, particularly for lip fillers, are widely misunderstood. Contrary to popular belief, Russian lip techniques are not about excessive volume but about precise shaping and contouring that enhance natural beauty. This method ensures the most feminine, well-defined lips without migration or complications when performed correctly.  Dr. Rola’s expertise in full-face filler techniques also focuses on non-surgical lifting and subtle contouring, allowing patients to achieve natural results that complement their facial structure. Her holistic approach integrates both medical knowledge and an artistic eye, ensuring balance and harmony in every procedure.  Her work extends beyond traditional treatments, emphasizing a comprehensive philosophy of aging gracefully. Dr. Rola firmly believes that beauty starts from within and that relying solely on fillers and Botox is not the answer to anti-aging. Instead, she promotes a holistic approach that includes IV drips, ozone therapy, laser treatments, and medical-grade skincare to ensure that patients achieve their best skin health before resorting to injectables.  Her philosophy is built on prevention rather than correction, meaning that patients are encouraged to take proactive steps to maintain their youthfulness. Natural enhancement, personalized treatment plans, and a focus on overall well-being are the core principles that guide Charisma Clinics’ anti-aging department. Dubai is known for its high beauty standards, and the aesthetic industry in the UAE is constantly evolving. According to Dr. Rola, while traditional aesthetic treatments like fillers and Botox remain popular, the future of aesthetics lies in regenerative medicine, skin health optimization, and personalized treatments. People are shifting from artificial enhancements to natural-looking results that enhance their existing beauty rather than altering it.  Moreover, the UAE’s beauty scene is becoming more luxurious and experience-driven, where patients seek exclusive, high-quality treatments tailored to their individual needs. This shift in perspective has made advanced anti-aging and skin treatments more in demand than ever before. A major innovation that has recently gained popularity is the ‘Dubai Injection,’ a technique pioneered by Dr. Rola and her team at Charisma Clinics Group. Unlike conventional injectables, the Dubai Injection is a revolutionary blend of scientifically proven products designed to enhance skin texture, luminosity, and hydration while providing soft contouring and lifting effects. The treatment has garnered attention for its long-lasting benefits, particularly in improving skin quality and under-eye concerns.  Featuring PDRN salmon DNA, collagen stimulators, and a unique formulation developed by Charisma’s medical team, the Dubai Injection stands out as a game-changer in the aesthetics industry. Celebrities and influencers who have tried the treatment have praised its transformative results, further propelling its popularity. As a Teoxane Regional Key Opinion Leader (KOL) and an official trainer, Dr. Rola is deeply committed to educating and mentoring aspiring dermatologists and aesthetic practitioners. Her advice to those looking to excel in this industry is simple—prioritize patient trust and ethical practice above all.  A successful aesthetic practitioner is one who constantly evolves, stays informed about the latest scientific advancements, and places patient well-being at the core of their practice. By focusing on delivering exceptional results and maintaining high standards, practitioners can build a reputation of trust and expertise, ultimately leading to long-term success. Beyond her professional achievements, Dr. Rola has found a second home in Dubai, a city that embodies ambition, opportunity, and innovation. She credits Dubai for fueling her drive and inspiring her to push boundaries in her field. The city’s dynamic energy and diverse community have allowed her to connect with people from all walks of life, fostering an environment of creativity and excellence. For Dr. Rola, Dubai is not just a place of work but a city that has helped shape her personal and professional growth. With her expertise, dedication, and pioneering contributions to the field of aesthetic dermatology, Dr. Rola Al Shahadat continues to be a trailblazer in the industry. Her mission to redefine beauty standards, promote holistic well-being, and empower individuals to embrace their uniqueness has cemented her legacy as one of the most influential figures in aesthetics today. As Charisma Clinics Group continues to expand and innovate, Dr. Rola remains committed to delivering world-class treatments and shaping the

Mahra Al Madani
business

Mahra Al Madani An Exclusive Interview with the Founder of KHARIZ

Redefining Emirati EleganceMahra Al Madani An Exclusive Interview With The Founder Of Khariz By Peter Davis In the heart of the UAE’s evolving fashion landscape, KHARIZ stands as a beacon of elegance, innovation, and cultural pride. Founded in 2022 by the ambitious Emirati entrepreneur Mahra Al Madani, KHARIZ seamlessly blends tradition with contemporary aesthetics, redefining the abaya for the modern woman. What began as a passion project while pursuing studies in Innovation and Entrepreneurship Management has now evolved into a brand synonymous with premium quality, bold designs, and exceptional craftsmanship. Rooted in Emirati heritage, KHARIZ honours the timeless elegance of the abaya while infusing it with modern elements that resonate with today’s fashion-forward audience. Classic silhouettes meet distinctive patterns and premium fabrics, ensuring that each piece reflects both tradition and innovation. This commitment to authenticity and creativity has set KHARIZ apart in a competitive market. Pursuing a Master’s in Leadership and Management has played a vital role in shaping Mahra Al Madani’s entrepreneurial journey, equipping her with the skills to lead strategically and innovate with purpose. The ability to balance academia and business has strengthened her resilience, allowing her to navigate challenges while steering KHARIZ toward continued growth. At the core of KHARIZ’s success is an unwavering dedication to quality. Unlike the common disappointment of online shopping, where products often fall short of expectations, KHARIZ prioritises excellence in every detail—from the selection of premium fabrics to impeccable stitching and intricate embellishments. Each order is carefully curated, ensuring that customers receive an abaya that exceeds expectations in both craftsmanship and presentation. Social media, particularly Instagram, has been instrumental in KHARIZ’s growth, providing a platform to showcase the brand’s designs and craftsmanship. This direct engagement with customers has helped build a loyal community that appreciates the brand’s meticulous attention to detail and commitment to excellence. As of February 2025, the KHARIZ Instagram page boasts over 1,060 followers and features 165 posts, highlighting the brand’s active presence and customer engagement. Customers can place orders directly through Instagram, with an estimated delivery time of 5 to 10 working days.  Like any entrepreneurial journey, challenges have been part of KHARIZ’s evolution. Establishing credibility in a competitive industry and managing an online business required a steadfast focus on quality and customer satisfaction. By leveraging a strong foundation in business strategy and continuously adapting to industry trends, Mahra Al Madani has navigated these challenges successfully, carving a niche in the fashion world. Sustainability and ethical fashion are also at the heart of KHARIZ’s philosophy. The brand prioritises responsibly sourced fabrics, minimises waste through mindful production, and ensures fair treatment of workers. This dedication to ethical fashion aligns with the growing global demand for sustainability, reinforcing KHARIZ’s commitment to creating a lasting impact beyond aesthetics. Looking ahead, KHARIZ is set to expand beyond the abaya market. The introduction of KHARIZ perfumes, followed by a launch of oud in early March, marks an exciting new chapter. With a signature fragrance, L’hiver Dubai, the brand aims to offer a complete sensory experience, maintaining the high standards that customers have come to expect. International expansion is also on the horizon, further solidifying KHARIZ as a global luxury brand. For aspiring Emirati women looking to enter the fashion industry, Mahra Al Madani offers words of encouragement: believe in your potential, take bold yet calculated risks, and embrace challenges as stepping stones to success. Passion, resilience, and self-confidence pave the way for remarkable achievements, inspiring others along the journey. Emirati heritage remains at the heart of KHARIZ, shaping each design with a blend of cultural elegance and modern sophistication. The brand is not just about preserving tradition—it is about celebrating and evolving it. As KHARIZ continues to grow, it stands as a testament to the strength, creativity, and vision of Emirati women, redefining fashion while staying true to its roots.

LARA TABET
business

Lara Tabet The Powerhouse of Business, and Influnce in Dubai

The Luxury IconLara Tabet The Powerhouse Of Business, & Influence In Dubai By Jane Stevens A Visionary Entrepreneur and master networker, Lara Tabet has redefined the luxury and business landscape in Dubai, forging powerful connections and elevating brands on a global scale. As someone deeply embedded in Dubai’s luxury and business scene, Lara Tabet describes the city’s unique appeal for entrepreneurs and high-net-worth individuals. The luxury industry is growing tremendously in the region, evident from the fabulous real estate developments, high-end shopping malls, and global brands aggressively advertising. Fashion shows and high-end events sponsored by major brands showcase Dubai’s evolving market. Compared to ten years ago, Dubai now competes globally with established markets like Hong Kong, Singapore, London, New York, Milan, and Paris. The luxury goods market in Dubai is among the largest in the world, attracting a global customer base. People travel from all over to shop at Dubai Mall and other retail destinations, with millions visiting each month. Dubai’s multicultural environment has significantly influenced Lara’s work as a TV presenter, influencer, and brand ambassador. She believes few cities in the world are truly global, with New York and Miami being notable examples. While London remains the most international city, Dubai is surpassing other major cities like Paris, Milan, Singapore, and Hong Kong. More than 225 nationalities live in harmony in Dubai, creating a unique and amazing culture. While some may consider Dubai a bubble, Lara embraces it as the best bubble, one she wouldn’t trade for anywhere else. Navigating authenticity in the luxury industry, especially in a city where opulence is key, is essential for Lara. She believes true luxury cannot be faked. Experienced individuals in the luxury space can instantly recognize authenticity. While one doesn’t need to wear million-dollar jewelry to be authentic, having personal style, taste, and fashion sense is crucial to standing out genuinely. The UAE has become a prime destination for multi-millionaires and billionaires, but their reasons for relocating extend beyond tax benefits. Lara emphasizes that each individual has personal reasons for choosing Dubai, all equally valid. Dubai is an open, welcoming, and safe city, providing a home to those who respect its laws and culture. With the UAE focusing on innovation, sustainability, and economic diversification, Dubai’s economy is set to flourish over the next decade. Lara highlights how Dubai has become a global destination for tourism, leisure, retail, entertainment, exhibitions, travel, logistics, and financial services. Dubai’s leadership remains proactive, ensuring the city stays ahead of global trends. Its success is no coincidence but the result of strategic planning and visionary leadership. Lara’s long-term goals remain rooted in media, an industry she deeply loves. However, she acknowledges the shift from traditional television to social media as a dominant platform. She plans to explore and develop in this space while also venturing into emerging fields such as bio-hacking, longevity, and blockchain. As an official spokesperson for the Arab Fashion Council, Lara sees fashion as both a reflection of and a vehicle for social change. Fashion in the Middle East will continue to evolve in tandem with the region’s growth, making it an exciting space to watch. Philanthropy is an integral part of Lara’s life, particularly her work supporting children’s health. This cause is close to her heart, and she hopes to expand her impact in meaningful ways. As a successful public figure, Lara understands the importance of inspiring the next generation of female leaders. She believes the best way to inspire others is to remain true to oneself and share personal stories. Women supporting and uplifting each other is crucial in breaking barriers, both legal and cultural. Progress continues, and she remains optimistic about the changes taking place. Looking ahead, Lara wants to be remembered not just as a luxury influencer or TV presenter but for her values and the impact she has on others. She prioritizes her roles as a mother and spouse above all else, followed by being a friend and a businessperson. She believes people should not be defined by their careers but by the values they uphold and the influence they have on the world and those around them.

Shouq Ibrahim
Lifestyle

Shouq Ibrahim From Artistic Vision to Beauty Mastery

Shouq Ibrahim From Artistic Vision to Beauty Mastery By Sidra Asif In the dynamic world of beauty, few figures shine as brightly as Shouq Ibrahim. Her journey, marked by artistic passion and entrepreneurial spirit, has led her to establish a name synonymous with elegance, innovation, and empowerment. As the founder of Shouq Beauty and Shouq Lounge, she has turned her love for art into a thriving beauty empire. In this exclusive interview, Shouq shares her inspiring path, the challenges she faced, and her vision for the future of beauty. From Sketches to Beauty Transformations For Shouq, the world of beauty was never just about makeup—it was about artistry. “My journey in the beauty world is a bit different. It all began with my childhood passion for drawing, which first steered me toward fashion design. I would sketch elegant women, draping them in exquisite garments. However, my artistic focus eventually evolved, and I began to emphasize the finer details of their faces—shaping eyebrows, enhancing lips, and accentuating other features through makeup. It was then that the idea of becoming a beauty expert truly took root.” A Dream Turned Reality: Shouq Lounge Recognizing that every woman seeks to embrace beauty in her own way, Shouq was inspired to create a space where her expertise could help bring out the best in each client. “Every woman has an innate desire to embrace beauty.  It’s a universal inclination, whether sought through simple, natural remedies or through the expertise of professionals who can craft a unique, time-efficient transformation. This inspired me to open my own beauty salon, a space where I could offer my magical touches, helping every woman who seeks to enhance her beauty in the most enchanting way.” Overcoming Challenges with Determination Venturing into business at a young age came with its fair share of obstacles. “The most significant challenge I faced when starting my business journey was my limited experience. At a young age, I was venturing into the business world with little to no background in it. However, through perseverance, a strong commitment to learning, and an unwavering drive to succeed, I was able to overcome these challenges and turn my vision into reality.” Shouq credits her resilience and creativity for her ability to navigate hardships. “I have a deep confidence in my abilities and the resilience to face any challenge that comes my way. I believe that growth is a product of continuous effort and learning, where even our missteps become valuable lessons that guide us toward greater success. With my creative insight and effective communication, I am equipped to turn challenges into opportunities and pursue my objectives with purpose and efficiency.” The Future of Beauty: Innovation and Sustainability As an industry expert, Shouq keeps a close eye on emerging trends. “The beauty industry is experiencing remarkable growth, with innovations that transcend traditional skincare and cosmetics. The rise of artificial intelligence for personalized beauty analysis and customization is revolutionizing the field, making it more dynamic than ever. At the same time, sustainability and biotechnology are converging, giving rise to the era of clean beauty where natural ingredients take center stage, which is set to dominate trends in 2025.” Shouq Beauty: A Reflection of Elegance Shouq takes great pride in her brand and its unique offerings. “I have poured my passion and vision into creating my brand, Shouq Beauty, and I genuinely recommend it to every beauty aficionado. It is a true reflection of elegance and innovation, offering a unique and exceptional experience for those who appreciate the finer details of beauty.” Balancing Business and Creativity Juggling her responsibilities as a beauty expert and business owner requires careful organization. “Managing both my work as a beauty expert and the operations of Shouq Lounge is no small feat, but with a well-organized approach, defined goals, meticulous time management, and carefully crafted schedules, I am able to navigate both roles with balance and effectiveness.” Empowering Women Through Beauty Shouq believes in the power of women, particularly in the UAE. “In today’s business world, the power of women in the workplace is undeniable. Their role is especially positive in the UAE, where their influence is continuously growing. At Shouq Lounge, women are empowered to feel complete confidence in themselves, their appearance, and their beauty. This self-assurance fuels their motivation, passion, and drive, enabling them to excel in their professional pursuits.” Words of Wisdom for Aspiring Entrepreneurs For those looking to follow in her footsteps, Shouq offers inspiring advice. “My advice to all entrepreneurs and beauty experts is to always strive for your ambitions and goals. Don’t fear failure, because failure is the secret to your success.” With a visionary approach and a commitment to both artistry and business, Shouq Ibrahim continues to redefine beauty, empowering women and setting new standards in the industry. Her journey is a testament to perseverance, creativity, and the transformative power of passion.

Nadima Adib
business

Nadima Adib Redefining Beauty with Nado Salon

NADIMA ADIB Redefining Beauty with Nado Salon By Diana Brown Nadima Adib, the visionary founder of Nado Salon, has always been deeply passionate about beauty and hair care. With an unwavering commitment to enhancing natural beauty through innovative solutions, she has established a salon that stands out in Sharjah. Renowned for its meticulous attention to detail, Nado Salon offers a truly bespoke experience for every client. A combination of personalised services, cutting-edge technology, and luxury products ensures the highest quality results, making it a premier destination for those seeking comprehensive beauty care. Nadima’s passion for hairstyling was ignited at the age of fourteen. Despite the challenges she encountered along the way, her determination never wavered. Life’s circumstances led her to the UAE, where she embraced a fresh start and worked tirelessly to build her name from the ground up. Through perseverance and dedication, she carved out her place in the world of hairstyling and ultimately fulfilled her dream of opening her own salon. Arriving in the UAE at twenty-five, Nadima initially worked independently from home, welcoming between 30 to 40 clients daily. Her hard work and commitment not only honed her skills but also propelled her towards establishing one of the most well-known salons in the region. Balancing professional success with family life is never easy, but Nadima firmly believes it is essential for maintaining mental well-being and achieving long-term success. She prioritises time management, ensuring she dedicates quality moments to her family without compromising her professional responsibilities. For her, family is the foundation that provides strength, energy, and positivity, qualities that directly reflect in her work. The beauty industry is constantly evolving, and Nado Salon remains at the forefront by staying attuned to global trends in hairstyling and beauty treatments. Continuous training ensures that the team remains proficient in the latest techniques, while the use of internationally recognised products upholds the highest standards. This commitment to excellence allows the salon to offer innovative services that consistently exceed client expectations. Among the most sought-after services at Nado Salon are advanced hair treatments such as BB Cream, Collagen, and Caviar. New clients are encouraged to begin with a consultation session, where the salon’s experts assess their hair condition and beauty needs to recommend the most suitable treatments. The UAE’s climate, with its high temperatures and humidity, presents unique challenges for hair care. Nadima advises regular hydration using natural oils and nourishing hair masks, as well as minimising direct heat exposure without proper protection. Her deep understanding of hair health inspired her to launch her own hair care brand, featuring a complete range of products, including shampoos, masks, serums, and sprays designed to combat hair loss and stimulate growth.  She has also developed specialised products for curly hair, such as a nourishing mask and a serum that enhances natural texture while reducing frizz. These producs include Argan Shampoo, Argan Serum, Argan Mask, Rosemary Serum, Argan Oil Replacement. A visit to a salon is about more than just beauty, it is an opportunity for relaxation and self-care. At Nado Salon, each appointment is transformed into an indulgent experience. The elegant décor, serene ambience, and premium customer service create a welcoming retreat where clients can unwind. With complete relaxation sessions complementing their beauty treatments, every visit leaves them feeling refreshed and rejuvenated. Establishing a successful salon in such a competitive industry comes with its challenges. Nadima overcame these by focusing on delivering unparalleled quality and introducing innovative services. Selecting a professional team that shares her vision and passion has been instrumental in building a strong reputation and distinguishing Nado Salon in the market. Looking ahead, Nado Salon has ambitious plans for expansion, including the launch of a new branch in Dubai. The introduction of advanced beauty services, incorporating the latest technologies, will further enhance the salon’s offerings. In addition, Nadima continues to develop her hair care range, ensuring that her products evolve to meet the ever-changing needs of her clients. Living in the UAE provides a unique experience, as the country is one of the most dynamic and culturally diverse places in the world. This rich diversity fosters an environment of opportunity and innovation, particularly within the beauty industry. The ability to draw inspiration from global expertise while catering to a multicultural clientele makes the UAE an ideal setting for growth and success. Nadima Adib’s journey is a testament to dedication, innovation, and the art of balancing passion with responsibility. With Nado Salon setting new benchmarks in the beauty industry, her vision continues to inspire and redefine beauty care in the region.

Rasha Yahya Hammoud
Lifestyle

Rasha Yahya Hammoud A Journey Through Jewellery Design

Rasha Yahya Hammoud A Journey Through Jewellery Design By Lisa Koun Inspiration is often drawn from the beauty that surrounds us, and for Rasha Yahya Hammoud, founder of Rasho Accessories, this has been the foundation of her creative journey. With an innate appreciation for aesthetics and culture, she embarked on a mission to craft jewellery that tells a story, merging art, elegance, and individuality into every piece. Through her brand, she has successfully translated her vision into reality, offering exquisite designs that reflect her artistic essence and deep-rooted cultural influences. The uniqueness of Rasho Accessories stems from Rasha’s unwavering dedication to innovation, superior craftsmanship, and the use of the finest materials. Her designs transcend mere accessories; they are wearable expressions of art, intricately detailed and exuding luxury. She takes pride in ensuring each piece possesses a distinct character, combining elegance with thoughtful detailing, making her brand stand out in an ever-competitive industry. Inspired by her own name, which symbolises a graceful young gazelle renowned for its beauty and lightness, Rasha infuses her creations with the same delicacy and refinement. This personal connection lends her jewellery a meaningful depth, intertwining nature’s beauty with her unique artistic signature. Each design is crafted with meticulous attention to detail, from intricate engravings to flawless finishes, elevating every piece to a standard of luxury. Rasha ensures that her designs are not only aesthetically captivating but also uphold the highest level of craftsmanship. Her reliance on skilled artisans guarantees precision and durability, while the assurance of quality enhances customer trust in her brand. The fusion of modern trends with timeless elegance is integral to her creative approach. By staying attuned to evolving fashion movements, colours, and materials, she masterfully integrates contemporary elements with classic sophistication, appealing to diverse tastes and styles. Expanding a brand into international markets comes with its own set of challenges, from navigating regulations to forging strong partnerships. Rasha is keenly aware of the importance of cultural adaptability and efficient negotiations in maintaining seamless operations across different regions. As she continues to grow Rasho Accessories, she remains steadfast in her commitment to ensuring smooth collaborations and delivering excellence on a global scale. Rasha envisions the Rasho Accessories woman as a modern, independent, and confident individual who values quality and refinement. Her diverse range of designs caters to various styles, ensuring that every woman finds a piece that resonates with her unique identity. In the digital era, social media plays an essential role in brand development, and Rasha expertly utilises platforms like Instagram and TikTok to engage with her audience. By offering glimpses into her creative process and showcasing her latest collections, she strengthens her connection with customers and extends her brand’s reach internationally. Looking towards the future, Rasho Accessories is poised for further expansion into global markets, with aspirations to introduce new collections that cater to an even wider audience. Plans for physical stores and additional product lines are in motion, solidifying the brand’s presence in the luxury jewellery industry and reinforcing its reputation for elegance and exclusivity. To aspiring jewellery designers, Rasha shares words of encouragement: belief in oneself is the first step towards success. Passion and dedication can transform a vision into a thriving brand. By studying the market, creating distinctive designs, fostering strong customer relationships, and harnessing the power of social media, anyone can carve a niche in the industry. Challenges will inevitably arise, but they should be seen as opportunities for growth rather than obstacles. With confidence, perseverance, and a relentless pursuit of excellence, success is within reach. Rasho Accessories stands as a testament to what can be achieved through artistry, determination, and a love for creating beauty.

The Anonymous Label Unveils a Bold Ramadan Collection
Lifestyle

The Anonymous Label Unveils a Bold Ramadan Collection

The Anonymous Label Unveils a Bold Ramadan Collection By Lisa Koun The Anonymous Label, a distinguished local fashion brand, introduces its highly anticipated Ramadan collection, a bold reimagining of traditional attire. This season, the brand defies convention by embracing linen—a fabric seldom associated with Ramadan wear—proving its versatility and unexpected elegance. The collection is a testament to The Anonymous Label’s dedication to pushing creative boundaries while honoring local heritage with a contemporary edge. Featuring over 25 meticulously crafted pieces, the collection presents a stunning array of flowing thobes, graceful abayas, effortlessly chic capes, versatile tops, and sophisticated skirts. Designed to transition seamlessly from daytime gatherings to suhoor and elegant evening celebrations, these garments offer both style and comfort throughout the holy month. At the heart of the collection lies its masterful use of captivating trimmings and subtle embellishments, adding depth and visual intrigue to the clean lines of linen. Each detail is thoughtfully incorporated, ensuring a balance between traditional influences and modern silhouettes. The result is a collection that feels both timeless and refreshingly innovative. The Anonymous Label’s commitment to lasting appeal is evident in every design. These pieces are not dictated by fleeting trends but instead embody enduring elegance, designed to be cherished and worn for years to come. The neutral palette of the linen serves as a versatile canvas, allowing wearers to personalize their looks with accessories that reflect their unique style. Whether it’s the understated glamour of an abaya, the confident simplicity of a tailored thobe, or the playful elegance of a cape, the collection offers something for every woman seeking effortless sophistication. More than just clothing, this collection is an invitation to embrace the spirit of Ramadan with confidence and grace. It encourages a fresh perspective on tradition, celebrating the holy month in a way that blends heritage with contemporary fashion. The Anonymous Label’s Ramadan collection is available now at www.theanonymouslabel.com. Instagram: @the_anonymouslabel

COUTURELABS
Lifestyle

Couturelabs Unveils Enchanting Ramadan Collection

Couturelabs Unveils Enchanting Ramadan Collection Just In Time For The Holy Month By Lisa Koun As the sacred month of Ramadan approaches, UAE-based fashion house Couturelabs unveils its much-anticipated Ramadan Collection, a breathtaking ensemble of 25 abayas and kaftans designed to exude elegance and sophistication. This exquisite collection seamlessly blends luxurious fabrics, intricate craftsmanship, and a refined color palette, offering the perfect wardrobe for Suhoor, Iftar, and festive gatherings. Crafted with meticulous attention to detail, the Ramadan Collection features premium materials sourced from Korea and Indonesia, ensuring the highest quality and sustainability. Couturelabs masterfully intertwines tradition with contemporary aesthetics, presenting a range of designs that cater to modern women who seek both comfort and style.  From delicate pastels to rich, opulent hues, the collection boasts a stunning spectrum of shades, including soft pinks, deep purples, and monochrome tones of white, silver, gold, and black. Each design within the collection tells a unique story, brought to life through four distinct themes. Jacquard Elegance showcases a luxurious combination of jacquard fabric, delicate fringes, and intricate lace trims in elegant hues of pink, gold, and silver. Monochrome Garden offers a striking contrast of black and white floral embroidery on exquisite Nida Silk and organza, reflecting timeless sophistication.  Blush Bloom pays tribute to feminine charm with lace-trimmed Nida Silk and jacquard pieces in soft pink tones, while Midnight Grace makes a bold and regal statement with deep purple hues adorned with eye-catching lace trims crafted from Nida Silk and suede silk. “Our Ramadan Collection is a celebration of the season’s spirit and the modern woman’s individuality,” says Sonalika Vaswani, founder of Couturelabs. “Every piece is designed to empower women with elegance, comfort, and style, ensuring they feel confident and radiant during Ramadan festivities.” With this collection, Couturelabs continues to redefine modest fashion, offering designs that seamlessly merge tradition, innovation, and luxury.  Whether attending a family gathering or an intimate Suhoor, fashion enthusiasts can embrace their unique style with pieces that elevate every occasion. The Ramadan Collection is now available online. Discover the full range at www.couturelabs.com. Couturelabs is a distinguished fashion label in the UAE, renowned for its fusion of high-fashion expertise and environmental consciousness. Rooted in a European company established in 1982, the brand is built upon the philosophy of ‘Fashion with a Cause.’ A dedicated multicultural team draws inspiration from the world’s leading fashion capitals, creating a unique blend of heritage, innovation, and sustainability. For more information, visit www.couturelabs.com or follow them on Instagram: @couturelabs.me. 

Whispers of Spring: Tala Ha’s Quiet Revolution in Jewelry
Lifestyle

Whispers of Spring: Tala Ha Quiet Revolution in Jewelry

Whispers of Spring Tala Ha’s Quiet Revolution in Jewelry “Like a gentle whisper in your daily life, jewelry that illuminates your moments.” By Dana Al Bashiti In the shimmering heart of Dubai, where cultures intertwine and style becomes a language of its own, a quiet revolution in jewelry design is taking root. At the center of it is Tala Ha, the Korean founder and creative force behind Whispers of Spring, a brand that speaks not in bold declarations, but in delicate details and soft elegance. The essence of Whispers of Spring lies in its poetic name, born from a feeling, a memory, a season. Tala Ha was inspired by the gentle unfolding of early spring days, when the world awakens with subtle beauty and quiet anticipation. It is this emotional landscape she channels into her jewelry, creating pieces that feel like a soft breath against the skin, a fleeting but unforgettable moment. Her designs are deeply rooted in nature’s rhythm, golden tones, freshwater pearls, and the quiet strength of natural stones come together to create a collection that is both timeless and tender. Each piece is a celebration of femininity, not in a loud or exaggerated way, but through an inner elegance that honors stillness, grace, and authenticity. For Tala Ha, jewelry is not merely an accessory, it’s a daily companion, a reflection of the soul, and a silent storyteller. Her pieces are designed to evoke emotion, to bring a sense of beauty and peace into the wearer’s everyday life. Whether it’s a glimmer of gold catching the morning light, or the smooth texture of a pearl resting against the skin, every detail is intentional, every design a whisper of something deeper. In a city known for extravagance and flash, Whispers of Spring offers an alternative, luxury reimagined as softness, as intimacy, as meaning. It is Tala Ha’s invitation to experience jewelry as more than decoration, but as a form of quiet self-expression, a gentle reminder that sometimes, the softest voices are the ones that linger longest in the heart.

Rawan Bin Hussain
Lifestyle

Rawan Bin Hussain A Multifaceted Icon of the Arab World

GRAWAN BIN HUSSAINA Multifaceted Icon of the Arab World By Michalle Clark Introduction Rawan Bin Hussain, an internationally recognized Kuwaiti influencer, singer, actress, and entrepreneur, has captivated audiences with her unique blend of talent, elegance, and determination. Her inspiring journey from a law graduate to a digital mogul highlights her versatility and resilience. In this article, we explore the life and achievements of Rawan Bin Hussain, delving into her early beginnings, meteoric rise in social media, ventures in music and acting, entrepreneurial success, and the personal values that shape her influence. Born and raised in Kuwait, Rawan Bin Hussain displayed a passion for academics and the arts from an early age. She pursued her higher education in the United Kingdom, a decision that set the stage for her future success. A graduate of King’s College London, she holds a Master’s degree in Law, a testament to her intellectual rigor and dedication to self-improvement. While many may associate her with her glamorous online presence, Rawan’s academic achievements reveal another layer of her persona. Her education not only broadened her worldview but also laid the foundation for her entrepreneurial ventures. Balancing the disciplines of law with the creative freedom of her passions, Rawan exemplifies the importance of education in achieving a multidimensional career. Rawan’s journey into the digital realm was as strategic as it was natural. Leveraging her legal expertise and innate entrepreneurial spirit, she ventured into various business domains. Her most notable achievements include launching @shopkimiskin, a skincare brand tailored to meet the diverse needs of her audience, and @rawanfitnessclub, which emphasizes health and wellness. Both ventures showcase her ability to identify market gaps and turn them into opportunities. Her success as a digital entrepreneur has not gone unnoticed. Rawan has been lauded for her innovative approach to business, earning her awards and accolades within the industry. She has seamlessly merged her background in law with her business acumen, creating brands that are as thoughtful as they are impactful. Rawan Bin Hussain’s meteoric rise to fame is closely tied to her adept use of social media. Her Instagram account, @rawan, boasts millions of followers who are drawn to her luxurious lifestyle, impeccable fashion sense, and authentic content. Whether showcasing high-end fashion, sharing personal moments, or providing beauty tips, Rawan’s posts resonate deeply with her audience. Her ability to connect with fans has made her one of the most influential figures in the Middle East. She is more than just an influencer; she is a trendsetter who bridges the gap between Arab traditions and modern global trends. Her Instagram is a testament to her eye for aesthetics and her skill in curating content that inspires and engages. Not content to rest on her laurels, Rawan expanded her repertoire to include music and acting. Her melodious voice and compelling performances have been met with acclaim, earning her a dedicated following in these creative fields. In music, Rawan has released songs that blend traditional Arabic influences with contemporary sounds, creating a unique style that appeals to a broad audience. Her venture into acting showcases her versatility, as she takes on roles that challenge her creatively and allow her to connect with audiences on a deeper level. These artistic pursuits are not just career milestones but also outlets for Rawan’s self-expression. They reflect her willingness to explore uncharted territories and continuously evolve as an artist. Rawan Bin Hussain is more than a social media personality or entrepreneur; she is a role model and advocate for important social causes. Using her platform, she addresses issues such as women’s empowerment, self-confidence, and mental health. Her candid discussions about personal struggles and resilience have inspired many to embrace their authentic selves. As a mother, Rawan also emphasizes the importance of balancing professional aspirations with family life. Her journey demonstrates that women can excel in multiple domains while staying true to their values. She is vocal about redefining societal norms, encouraging women across the Middle East to pursue their dreams unapologetically. Rawan’s entrepreneurial spirit is perhaps most evident in her ability to build successful brands. With a keen understanding of the modern consumer, she has created products and services that resonate with her audience. Her skincare line, @shopkimiskin, reflects her commitment to quality and inclusivity, offering products designed for diverse skin types. Meanwhile, @rawanfitnessclub promotes holistic well-being, aligning with her advocacy for a balanced and healthy lifestyle. Both brands are extensions of Rawan’s personal philosophy, emphasizing authenticity, innovation, and empowerment. Like any successful figure, Rawan Bin Hussain has faced her share of challenges. From navigating the pressures of public life to managing multiple responsibilities, her journey has not always been easy. Yet, her resilience and determination have allowed her to turn setbacks into stepping stones. Her story serves as a reminder that success is not without struggles. By openly sharing her experiences, Rawan has fostered a sense of relatability with her audience, proving that even the most glamorous lives have their challenges. Rawan Bin Hussain represents a new generation of Arab women who are redefining traditional roles. She embodies a harmonious blend of modernity and tradition, celebrating her cultural roots while embracing global influences. Whether through her fashion choices, music, or business ventures, she showcases the richness of Arab culture on the world stage. Her influence extends beyond her immediate audience, impacting how Arab women are perceived globally. Rawan’s success story challenges stereotypes, offering a more nuanced narrative of what it means to be an Arab woman in the 21st century. As Rawan Bin Hussain continues to expand her horizons, her future looks brighter than ever. With plans to grow her business ventures, explore new creative projects, and deepen her advocacy work, she remains a dynamic and inspiring figure. Her legacy is not just in her achievements but in the lives she has touched. Whether inspiring young entrepreneurs, empowering women, or entertaining audiences, Rawan’s impact is profound and far-reaching. Rawan Bin Hussain is a true icon of the Arab world, embodying beauty, intellect, and ambition. Her journey from a

2025 Joy Awards
Lifestyle

Riyadh Shines as Global Legends and Arab Stars Align at the 2025 Joy Awards

2025 Joy Awards Riyadh Shines as Global Legends and Arab Stars Align at the By Alhanouf Mohammed Alrowaili  The Saudi Joy Awards, 2025 in Riyadh is one of the most prestigious events in the entertainment industry in the region. As part of the larger Saudi Entertainment and Culture Festival (Joy), this awards ceremony aims to recognize and celebrate the incredible talent, innovation, and cultural contributions that have shaped the Kingdom’s entertainment scene over the past year. Set against the backdrop of Saudi Arabia’s Vision 2030, which seeks to diversify the economy and position the Kingdom as a global hub for entertainment, the Saudi Joy Awards 2025 is a powerful reflection of the country’s growing influence on the global entertainment landscape. This year’s awards not only celebrate the achievements of Saudi creatives but also recognize the increasing role of Saudi Arabia as a leading cultural force in the Middle East and beyond.  The Saudi Joy Awards 2025 serve as a platform to highlight the rich diversity of the Kingdom’s entertainment landscape. From award-winning films and breakout TV series to innovative video games and music artists, the awards covered a broad spectrum of categories that showcase the depth and variety of talent across Saudi Arabia and the region. The Authentic Lavender Carpet and The magnificent Venue A Stunning Backdrop for Entertainment Excellence Riyadh, the capital of Saudi Arabia, once again served as the host city for the Saudi Joy Awards 2025. Known for its modern skyline, luxurious hotels, and cutting-edge infrastructure, Riyadh provides the perfect setting for this high-profile event. The awards ceremony took place at one of Riyadh’s most iconic venues, where stars from around the world, along with local talent all walk on the lavender carpet used in joy awards as it represents part of the beautiful Saudi landscape that is inspired by the lavender fields of Saudi Arabia. The 2025 Joy Awards highlighted the year’s top achievements across multiple entertainment spheres. Renowned singers Assala Nasri and Ayed took home accolades for their musical brilliance. Now in its fifth year, the Joy Awards has firmly established itself strongly as the Grammys, Emmys, and Oscars. Its ability to bring together the region’s brightest stars, broadcasting the event live on MBC channels and Shahid, ensures it continues to shine as the premier celebration of entertainment in the Arab world. The evening was not just a night of awards, it was a testament to the Kingdom’s vision for a thriving cultural industry and a global stage where talent from all corners of the world can meet. On Saturday evening, The Kingdom’s capital rolled out the lavender carpet, welcoming A-list celebrities from across the entertainment world. The evening started with a great performance by American singer Christina Aguilera, setting the tone for an unforgettable night. Among the prominent Arab stars in attendance were legendary figures like Mohammed Abdo, Majid al Mohandis, Assala, Yusra, Cyrine Abdelnour. They were joined by Hollywood heavyweights, including Morgan Freeman, Anthony Hopkins, Matthew McConaughey, and Amanda Seyfried, and the legend Andrea Bocelli, who added to the event’s star-studded allure. In keeping with the event’s grand scale, the ceremony featured state-of-the-art production and a dazzling display of lights, sound, and technology, capturing the essence of the Kingdom’s growing reputation as a global entertainment hub. Riyadh’s transformation into a cultural and creative epicenter is one of the central pillars of Vision 2030, and the Saudi Joy Awards play a key role in further solidifying the city’s status as a world-class entertainment destination. Recognizing outstanding achievements in Saudi and Arab cinema, from gripping dramas to groundbreaking comedies and documentaries and celebrating the best in regional television, from scripted dramas to reality series and groundbreaking news coverage. Honoring top music talents in Saudi Arabia, the Arab world, and beyond, with a focus on emerging stars and established performers who have defined the music scene over the past year. As for the Digital Content Creator. With the rise of social media platforms, this category celebrates the most influential and innovative digital creators, including vloggers, influencers, and content producers who have had a significant impact in the region. Acknowledging the visionary directors and producers who have pushed the boundaries of entertainment, film production, and creative storytelling. Riyadh was once again alight with star power on Saturday evening as the 2025 Joy Awards unfolded, a dazzling celebration of Arab entertainment alongside global icons. Hosted by Saudi Arabia’s General Entertainment Authority, the event has quickly become one of the region’s most prestigious industry ceremonies, uniting the finest talents in music, film, and television. Stars like Egyptian actors Nelly Karim and Ahmed Ezz mingled with Hollywood legends such as Andrea Bocelli, Matthew McConaughey, Freeman, and Hans Zimmer. Each was honored with a Lifetime Achievement Award for their extraordinary contributions to cinema, symbolizing the merging of Arab and global creative forces. This was expected from his excellency, Turki Alalshikh, The adviser at the Royal Court under the rank of Minister and the current Chairman of the General Entertainment Authority who pays great attention to the smallest details and each year produces high-quality surprises for Saudi Arabia, as all this success is part of the great 2030 vision of his royal highness, the crown prince Mohammed bin Salman Al- Saud, who is the first supporter to all achievements and success in all industries under the patronage of king Salman Bin Abdulaziz Al- Saud. An amazing moment happened during the ceremony was when Prince Abdul Rahman bin Musa’id Al Saud, the writer, poet, and former president of the prominent Saudi football club Al-Hilal, presented the lifetime achievement award to the great legend Andrea Bocelli and made a great speech about how Saudi Arabian citizens are proud of this success that reflected on the guests joy and gratitude toward the great welcoming and hospitality towards the guest’s experiences during their stay in Riyadh. Another moment was about Abdullah Al-Muhaisen, who is a pioneering Saudi director, and is considered one of the trailblazers in the film industry in Saudi Arabia. He is recognized as

FASHION IN THE MIDDLE EAST
Lifestyle

Fashion in the Middle East is Thriving Embracing Past Experiences to shape A Vibrant Future

Fashion in the Middle East Is Thriving Embracing Past Experiences to Shape a Vibrant Future By Marina Ezzat Alfred From humble beginnings as a small UAE boutique in the early 1990s, Kashkha has blossomed into a major player in Middle Eastern fashion.  Its genesis was simple: a keen awareness of a market niche for stylish, modest clothing for women. This prescient understanding laid the groundwork for its meteoric rise. Initially focusing on culturally resonant designs, Kashkha quickly realized the need for adaptability. They weren’t just selling clothes; they were crafting a brand identity. Expansion wasn’t a haphazard affair; it was a carefully orchestrated ballet of market research, allowing them to cater to a diverse clientele, seamlessly blending the preferences of local Emiratis with those of the expatriate community.  It was, to put it mildly, a masterful stroke. Their marketing strategy was equally ingenious. A deft blend of traditional advertising and the potent reach of social media propelled Kashkha into the spotlight.  Collaborations with influencers, particularly on platforms favored by younger demographics, proved incredibly effective a savvy move that amplified their brand visibility exponentially. Think of it as a perfectly executed social media symphony. But Kashkha’s success story isn’t solely about clever marketing. They embraced technology with open arms, implementing an advanced inventory management system that ensured popular items remained readily available, a crucial element in maintaining customer satisfaction.  The launch of a robust e-commerce platform proved particularly prescient, proving invaluable during the pandemic’s disruptive period. It was a testament to their forward-thinking approach. The customer experience wasn’t an afterthought; it was the cornerstone of their strategy. Luxurious store designs, coupled with meticulously trained staff dedicated to providing exceptional service, fostered a loyal customer base a testament to their commitment to building lasting relationships. They understood that repeat business is the lifeblood of any successful enterprise. Today, Kashkha boasts a significant presence throughout the Middle East and beyond, a testament to its enduring appeal. They continue to innovate, seamlessly blending traditional design elements with contemporary trends, creating collections that resonate with a broad spectrum of consumers. Their future looks bright, brimming with potential. Lessons to be learned The Middle East’s fashion retail scene is absolutely booming, a veritable whirlwind of silk scarves and stylish sandals! The UAE, Saudi Arabia, and Qatar are leading the charge, each showcasing impressive growth, according to a recent McKinsey study. Think of it as a high-fashion trifecta, each country contributing its unique flair to the region’s overall sartorial success. Let’s break it down, shall we? The UAE, a veritable powerhouse, boasts annual fashion sales hovering around a staggering $20 billion. That’s a lot of kaftans!  Their success story is interwoven with the rise of e-commerce and savvy digital marketing—online sales have skyrocketed by a whopping 40%, a testament to their digital dexterity. Saudi Arabia isn’t far behind, with its fashion market valued at approximately $15 billion. The adoption of mobile payment systems and enhanced online shopping experiences has fueled a 30% surge in sales.   Qatar, while smaller in scale, is experiencing explosive growth, with revenues reaching roughly $3 billion. They’ve cleverly leveraged technology, particularly augmented reality for virtual try-ons – a brilliant innovation that has boosted sales by 25% in just two years.  It’s like stepping into a futuristic fashion boutique! The McKinsey study underscores the pivotal role of technology in driving this phenomenal growth.  It’s not just about pretty clothes; it’s about the smart strategies behind them. E-commerce platforms have opened up a whole new world of shopping, particularly during the pandemic when everyone was glued to their screens.  Mobile payment solutions have made purchasing incredibly convenient, encouraging more impulsive (and larger!) purchases. And data analytics?  Well, that’s the secret sauce.  Retailers are using data to understand their customers better than ever before, leading to laser-focused marketing and efficient inventory management. It’s a meticulously orchestrated symphony of style and strategy.  Tricks to increase revenue The Middle Eastern fashion market is a vibrant, dynamic place – a real goldmine if you know how to tap into it. Want a bigger slice of the pie?  These ten tips can help you supercharge your fashion store’s revenue, whether you’re a seasoned pro or just starting out. Think of them as your secret weapons in the fashion arena. First off, get your online game strong. A clunky, user-unfriendly website is a deal-breaker in today’s digital world. Invest in a slick e-commerce platform – think of it as your 24/7 storefront, reaching far beyond your physical location.  It’s not just about having a website; it’s about crafting a seamless, enjoyable online shopping experience. Next, harness the power of social media. Instagram and TikTok are your best friends here.  Targeted ads are a must, but don’t underestimate the power of genuine engagement. Think interactive content, behind-the-scenes glimpses, and building a real community around your brand. It’s like having a constant conversation with your customers. Make payments a breeze. Offer a smorgasbord of options, including popular mobile wallets. Don’t make customers jump through hoops; a frictionless checkout process is key.  Nobody wants a frustrating payment experience – it’s a surefire way to lose a sale. Create some buzz. Host exclusive in-store events – think fashion shows, trunk shows, or even just stylish meet-and-greets. These events aren’t just about selling clothes; they’re about creating an experience, building brand loyalty, and generating that all-important word-of-mouth marketing. Know your customer. Use data analytics to understand your shoppers’ preferences.  Personalized recommendations are no longer a luxury; they’re a necessity. Think of it as giving your customers exactly what they crave, before they even know they want it. Diversify your offerings. Don’t be a one-trick pony. Offer a diverse range of styles and collections to appeal to a wider demographic. Cater to different tastes, sizes, and price points.  Remember, variety is the spice of life and retail. Team up with influencers. Partnering with local influencers can exponentially increase your brand’s visibility. Their reach and credibility can open doors you never knew existed. It’s like having a whole team of mini-marketing superstars working

Dubai and Abu Dhabi are becoming hotspots for savvy investors
business

Dubai and Abu Dhabi are becoming hotspots for savvy investors

As investment activity surges Dubai and Abu Dhabiare becoming hotspots for savvy investors by Marina Ezzat Alfred In recent years, Dubai and Abu Dhabi’s financial markets have rapidly emerged on the global stage, transforming from regional contenders into serious international players. This remarkable growth, akin to a financial metamorphosis, has been driven by a strategic mix of progressive regulations, a prime geographical location bridging East and West, and a steadfast commitment to innovation. These factors have collectively attracted investors from around the world, drawn to the UAE like moths to a flame. The Abu Dhabi Securities Exchange (ADX) and the Dubai Financial Market (DFM) are at the forefront of this transformation, offering a broad spectrum of investment opportunities, from traditional stocks and bonds to emerging asset classes. Meanwhile, NASDAQ Dubai has established itself as a vibrant hub for equities, commodities, and even the fast-evolving realm of digital currencies. Together, these entities form a dynamic and diverse financial ecosystem. Investors are spoilt for choice. They can opt for well-established companies with proven track records or take a calculated leap into the exciting, albeit riskier, waters of fintech and digital assets. With a steady influx of innovative financial products, the potential for substantial returns has turned the UAE into a modern-day gold rush – except here, the prize is lucrative investments. Whether you are an experienced investor or just starting your journey, the vibrant financial markets of Dubai and Abu Dhabi present unparalleled opportunities. An Ever-Evolving Financial Landscape Dubai and Abu Dhabi’s financial infrastructure continues to evolve, becoming increasingly sophisticated and investor-friendly. The region’s unwavering commitment to technological advancements and diversification ensures a bright future teeming with possibilities for substantial growth and impressive returns. Emerging Trends: Where to Invest The financial markets of Dubai and Abu Dhabi are buzzing with energy, fuelled by cutting-edge technology, regulatory innovation, and a growing appetite for diverse investment opportunities. Industry experts unanimously agree – now is an opportune moment to capitalise on this momentum. • Dr Ranya Al-Mansoori, Chief Economist at the Abu Dhabi Investment Authority (ADIA), highlights fintech as a transformative force. She likens the proliferation of digital platforms to opening floodgates, providing broader access to financial products for both institutional and retail investors. This, she asserts, will enhance market transparency and liquidity. • Mohammed Ali Yasin, CEO of the Emirates Securities and Commodities Authority, emphasizes the burgeoning potential of green finance. With the UAE’s ambitious sustainability agenda, he anticipates a surge in investments in green bonds and renewable energy projects – ethical and highly profitable ventures that align with global trends. • Hana Al-Shaibi, Senior Investment Analyst at the Dubai Investment Fund, underscores the growing significance of digital currencies and blockchain technology. She sees these innovations as a paradigm shift, urging investors to explore this space as institutional players increasingly enter the market. Investment Strategies for 2023 To navigate this dynamic financial environment, here are some tried-and-true strategies: 1. Diversify Your Portfolio: Spread your investments across asset classes such as stocks, bonds, and digital currencies. Diversification acts as a cushion against market volatility. 2. Stay Informed: Regulatory changes in the digital currency and green finance sectors can significantly impact investments. It is essential to stay abreast of these developments. 3. Leverage Technology: Use fintech tools to access analytics and data-driven insights, which can help you make informed decisions and explore a broader range of opportunities. 4. Invest in Sustainability: Green bonds and renewable energy projects are socially responsible and aligned with the UAE’s focus on sustainable growth. 5. Seek Expert Advice: A financial advisor can tailor strategies to your goals, ensuring you avoid common pitfalls and maximize returns. 6. Monitor Macro-Economic Indicators: Pay attention to GDP growth, inflation rates, and consumer sentiment to gain insights into broader economic trends. The Road Ahead Dubai and Abu Dhabi’s financial markets offer an unparalleled blend of innovation, diversification, and growth potential. By adopting a strategic approach and staying informed, investors can position themselves to capitalise on the region’s dynamic opportunities. However, it is crucial to remember that all investments carry risks. Conduct thorough research, exercise caution, and approach this thriving landscape with both optimism and prudence. The opportunities are immense, but success lies in making well-informed decisions. 

Rawand Shed
Lifestyle

Rawand Shed A Journey of Art, Confidence, and Empowerment Through Makeup

RAWAND SHED A Journey of Art, Confidence, and Empowerment Through Makeup By Michelle Clark In the world of beauty and self-expression, few figures stand out as brightly as Rawand Shed. Her journey from a young girl inspired by her mother’s beauty rituals to becoming a sought-after makeup artist in the dynamic UAE beauty industry is nothing short of inspiring. Through creativity, resilience, and a passion for self-expression, Rawand has transformed her love for makeup into a thriving career. When asked about the roots of her passion, Rawand fondly recalls the influence of her mother. “My love for makeup started in my early years, watching my mother as she prepared for her day. Her attention to detail, from applying the perfect shade of lipstick to mastering her eyeliner, felt like a creative ritual that brought her confidence to life,” she shares. For Rawand, makeup quickly became more than just cosmetics; it was a form of storytelling, a medium to highlight individuality and boost confidence. This early exposure to the artistry of makeup set the foundation for her future endeavors. Rawand’s professional journey began in the makeup shops of Amman, where she honed her skills and developed her artistic voice. “Working in makeup shops in Amman was like attending a hands-on masterclass every day,” she explains. Meeting clients with diverse skin tones, features, and preferences challenged her to adapt and innovate constantly. Beyond technique, the experience taught her the value of listening to clients and understanding their unique needs. “Amman also gave me insight into the cultural significance of makeup, blending traditional aesthetics with modern trends,” she adds. These experiences shaped her versatility and laid the groundwork for her artistry. Transitioning to freelancing was a pivotal moment in Rawand’s career, though not without its challenges. “Building a client base was a significant challenge, as I had to establish trust and showcase my work without a well-known platform backing me,” she reveals. Balancing inconsistent income, self-promotion, and logistics while staying creative was overwhelming at times. However, Rawand’s determination turned obstacles into opportunities. By focusing on building relationships, leveraging social media, and continually refining her craft, she carved out a space for herself in the competitive world of makeup artistry. Relocating to the UAE marked a new chapter in Rawand’s career. Comparing the makeup industries in the UAE and Jordan, she observes, “The UAE is incredibly dynamic and fast-paced compared to Jordan. It’s a hub for global beauty trends and innovation, offering exposure to international brands and techniques.” While Jordan instilled in her an appreciation for personal touch and connection, the UAE pushed her to think bigger and stay ahead of the latest trends. This balance of intimacy and innovation defines Rawand’s unique approach to makeup artistry. Rawand’s favorite makeup looks reflect her dual love for storytelling and enhancing natural beauty. “I love crafting dramatic, statement looks for special events or editorial shoots because they allow me to experiment with bold colors and intricate techniques,” she says. Yet, she also finds joy in creating soft, romantic looks that highlight natural beauty, perfect for weddings or everyday wear. For Rawand, makeup is about enhancing confidence and individuality, whether through avant-garde styles or subtle, glowing finishes. As a professional, Rawand relies on brands that deliver both quality and inclusivity. “I adore working with brands like Huda Beauty for their innovative and inclusive range, Makeup Forever for their professional-quality products, and NARS for their luxurious formulas and stunning finishes,” she says. These brands cater to diverse skin tones and types, making them indispensable in her toolkit. When it comes to makeup tips, Rawand emphasizes the importance of preparation. “Always start with well-prepped skin. Skincare is the foundation of flawless makeup. Cleanse, exfoliate, hydrate, and use a primer suited to your skin type to create a smooth base,” she advises. She also highlights the power of blending. “Whether it’s foundation, eyeshadow, or contour, seamless blending makes all the difference between a polished look and a patchy one.” In an industry as dynamic as beauty, staying updated is essential. Rawand shares her approach: “I follow beauty influencers, attend makeup masterclasses, and explore platforms like Instagram, YouTube, and TikTok. I also invest time in experimenting with new products and techniques.” Attending beauty events and expos further enriches her knowledge and provides networking opportunities with other professionals. For Rawand, the most rewarding part of being a makeup artist is witnessing transformation. “Seeing the change not just in how someone looks but in how they feel is incredibly fulfilling,” she says. Helping clients gain confidence and witnessing their joy when they see themselves in the mirror motivates her every day. “Makeup gives me the creative freedom to tell stories and explore different aspects of art,” she adds. To those starting their journey in makeup, Rawand offers heartfelt advice: “Stay passionate and patient. The journey is not always easy, but dedication and continuous learning will take you far. Practice on different faces, experiment with products, and build a strong portfolio. Use social media to showcase your work and connect with others in the industry.” Above all, she encourages aspiring artists to believe in themselves and stay true to their unique style. “That’s what will set you apart,” she affirms. As Rawand continues to grow and evolve, her journey inspires countless others. Through her artistry, she not only enhances beauty but also empowers individuals to embrace their unique selves. Her story is a testament to the transformative power of passion, resilience, and creativity in the world of makeup.

The Middle East's Billion-Dollar Sports Revolution
business

The Middle East’s Billion-Dollar Sports Revolution

From Desert Dreams to Global Arenas The Middle East’s Billion-Dollar Sports Revolution By Amna Kanwal The Middle East is rewriting the rules of the global sports industry. Once known primarily for its vast oil reserves, the region is now becoming synonymous with world-class sports events, groundbreaking investments, and an ambitious vision for the future. From hosting iconic tournaments to developing state-of-the-art infrastructure, the Middle East is proving that it’s not just a participant in global sports, it’s a leader. Take Saudi Arabia, for example. By 2030, the kingdom’s sports industry is projected to reach an astonishing $22.4 billion. Beyond financial growth, the country’s efforts to bring international stars like Cristiano Ronaldo into its football leagues have captured global attention. Events like the Saudi Cup horse race, Formula 1 Grand Prix, and the launch of LIV Golf underscore the region’s growing dominance on the global sports stage. But Saudi Arabia isn’t acting alone. The broader Middle East and North Africa (MENA) region is seeing a surge in sports market revenues, expected to grow from $4.79 billion in 2024 to $5.57 billion by 2029. The region’s investment in technology, sponsorships, and broadcasting is not only elevating sports entertainment but also creating job opportunities, boosting tourism, and driving economic diversification. This transformation isn’t limited to traditional sports. Esports and cricket are thriving, while sports broadcasting rights are becoming an increasingly valuable asset. The region’s young, internet-savvy population ensures that innovations in sports tech and streaming will continue to shape its future. The Middle East is on a mission: to become a global powerhouse in sports. With bold ambitions, strategic investments, and a commitment to excellence, the region is proving that it’s more than ready to take center stage. Key Trends in the Middle East Sports Industry The Middle East’s sports industry is booming, with several key trends shaping its trajectory. These trends reflect not only the region’s ambitions but also its ability to adapt to global demands and innovate within its unique cultural and economic landscape. First, there is the rapid growth of the sports equipment market. Expected to reach $24.7 billion by 2030, this sector is driven by a growing emphasis on health, fitness, and athletic performance. Gyms, schools, and even local communities are investing in high-quality equipment, which in turn supports the development of professional and amateur athletes alike. Another trend is the significant rise in sports sponsorships. Major companies are partnering with sports organizations, teams, and events, recognizing the lucrative opportunities that sponsorships bring. This market, projected to hit $2110.5 million by 2031, is a vital component of the region’s sports economy. Sponsorship deals with global brands elevate the status of local events and enhance their appeal to international audiences. Technology is also playing a transformative role. The sports technology market, valued at $872.5 million in 2023, is revolutionizing the way fans and athletes engage with sports. Innovations like wearable devices, data analytics, and virtual reality are enhancing training, performance, and fan experiences. This tech-driven evolution ensures that the Middle East stays at the forefront of modern sports practices. Esports is another standout trend. With a predominantly young and tech-savvy population, the Middle East has become a hotbed for competitive gaming. The growth of esports tournaments, sponsorships, and dedicated gaming venues demonstrates the region’s commitment to this modern and highly profitable segment. Finally, the Middle East’s focus on hosting high-profile events has solidified its reputation on the global stage. From the FIFA Club World Cup to Formula 1 races, these events draw millions of viewers and contribute significantly to tourism and economic activity. This trend will only grow stronger as the region continues to secure hosting rights for major international tournaments. Saudi Arabia: Shaping a Legacy in International Sports Saudi Arabia has emerged as a global sports powerhouse, blending ambition with strategic investment to reshape its image and economy. In recent years, the kingdom has made headlines for hosting over 100 international events, including the FIFA Club World Cup, the Saudi Cup horse race, and Formula 1 races. These events not only bring global attention but also attract millions of dollars in tourism and economic activity. Football has become the crown jewel of Saudi Arabia’s sports ambitions. The signing of Cristiano Ronaldo by Al-Nassr FC marked a pivotal moment, catapulting the Saudi Pro League into the global spotlight. This move has drawn international fans, enhanced the league’s competitiveness, and inspired young Saudi players. The country’s bid to host the 2034 FIFA World Cup, which it successfully secured, further cements its status as a major player in the world of football. But the story doesn’t end with football. Saudi Arabia has also disrupted the golf world with the launch of LIV Golf. Positioned as a rival to established tours like the PGA and DP World Tour, LIV Golf underscores the kingdom’s ambition to dominate multiple sports. With significant financial backing and an eye for innovation, Saudi Arabia is changing the narrative around what’s possible in global sports. Additionally, the country’s investment in sports infrastructure is unparalleled. From building state-of-the-art stadiums to creating training facilities for athletes, Saudi Arabia is laying the groundwork for long-term success. These developments not only enhance the local sports ecosystem but also position the kingdom as a preferred destination for international events. The economic impact is equally impressive. The sports industry creates jobs, stimulates local businesses, and drives tourism. By aligning its Vision 2030 goals with sports, Saudi Arabia is transforming itself into a hub of entertainment, culture, and global collaboration. From the Pitch to the World Stage, Rise in Global Football  Football has become a transformative force in the Middle East, uniting diverse communities and driving significant social, economic, and cultural advancements. The region’s growing investment in football infrastructure, such as state-of-the-art stadiums and training facilities, has elevated the sport’s prominence on both regional and global stages. High-profile events like the FIFA World Cup in Qatar have showcased the Middle East’s capability to host world-class tournaments, attracting millions of fans and fostering a deeper appreciation

Doaa Ahmad dirbas
business

Doaa Ahmad Dirbas Weaving Palestinian Culture into Modern Fashion

Threads of HeritageDoaa Ahmad DirbasWeaving Palestinian Culture into Modern Fashion By Peter Davis Doaa Ahmad Dirbas, a Palestinian designer with a Jordanian passport based in the UAE, is making waves in the world of fashion. With a vision deeply rooted in cultural heritage and a flair for contemporary elegance, she has created a unique niche for herself. From her early fascination with fabrics to launching her first collection in 2017, Dirbas’s story is one of resilience, creativity, and passion, masterfully blending tradition with modernity. Dirbas’s love for fashion began at an early age. “My interest in fashion started as a child, sewing little fabric scraps onto dolls,” she shares. These childhood experiments instilled in her a deep appreciation for craftsmanship and the joy of creating something unique. As she grew older, her fascination turned into a mission: to weave culture and tradition into her designs.  “For me, design isn’t just about how clothes look; it’s about telling a story,” she says. Her passion for Palestinian embroidery became a cornerstone of her work, inspiring her to combine heritage with modernity, particularly by integrating it into Emirati abayas. Being a Palestinian designer with a Jordanian passport and living in the UAE has greatly influenced Dirbas’s creative process. “Growing up surrounded by various cultures helped me see different ways of thinking and art styles,” she notes. Her multicultural background allows her to mix design elements in a way that resonates with diverse audiences.  While Palestinian embroidery remains central to her work, her exposure to Emirati culture and modern Middle Eastern fashion has enabled her to craft pieces that honor tradition while staying contemporary. “The mixture of old and new, local and global, defines my design process and sets my work in motion,” she adds. Launching her first collection in 2017 was a pivotal moment, but it came with its challenges. “Finding reliable suppliers and ensuring quality materials were difficult at first,” Dirbas recalls. She also faced the daunting task of differentiating her brand in a competitive market. However, her dedication to authenticity and craftsmanship helped her overcome these obstacles.  “Building strong relationships with suppliers and educating customers about the heritage behind every piece made a significant difference,” she explains. The positive feedback from her clients has been a source of motivation, reaffirming her commitment to her vision. Dirbas’s designs are a testament to her ability to blend cultures. By combining Palestinian embroidery with Emirati abayas, she creates pieces that celebrate both traditions.  “The Palestinian embroidery is full of cultural and emotional meaning,” she says. “Merging it with Emirati abayas lets me celebrate both traditions by creating classic and fresh pieces.” The vibrant fashion scene in the UAE, with its cultural diversity, serves as a constant source of inspiration. Her clients have embraced this fusion wholeheartedly, appreciating the personal stories woven into each design. Developing custom embroidery designs is central to Dirbas’s work. Drawing inspiration from traditional Palestinian patterns, she reinterprets them in modern ways to keep them relevant. “I make sure each design is a work of art, showcasing uniqueness,” she says. Collaborating with skilled artisans ensures the quality of her pieces, while modern twists like unexpected color combinations and metallic threads add a contemporary touch.  By sharing the meaning behind each design, she creates a deeper connection with her clients, making her work stand out in the competitive fashion market. For Dirbas, preserving traditional craftsmanship while meeting the demands of contemporary fashion is a delicate balance.  “I respect the generations of artisans who passed down Palestinian embroidery techniques, and I feel responsible for keeping that art alive,” she explains. By incorporating modern elements such as updated color palettes and innovative fabrics, she ensures that her designs remain relevant while honoring their roots. This approach allows her to keep traditions alive while appealing to today’s fashion-forward audience. Dirbas has learned valuable lessons from building her brand. “Strong relationships with suppliers and factories are essential,” she emphasizes. Attention to detail, flexibility, and persistence have been crucial in navigating challenges and maintaining production quality. “Patience and persistence are key,” she advises aspiring designers. “Building a brand takes time, and there will be setbacks, but staying true to your vision is what matters most.” As Dirbas looks to the future, her aspirations are clear. “I want my brand to grow globally, but not at the cost of losing its cultural soul,” she says. She plans to expand her collections while continuing to spotlight craftsmanship and heritage. Her ultimate goal is to inspire others to appreciate the power of storytelling through fashion, using traditional techniques in fresh, modern ways. Dirbas sees her role as more than just a designer; she is a storyteller and an advocate for Palestinian craftsmanship. By integrating traditional embroidery into her designs, she highlights the richness of her culture on an international stage.  “Fashion crosses borders,” she says. “Each design reflects Palestinian culture’s resilience, pride, and spirit.” Through collaborations with artisans and showcasing their work globally, she hopes to spark conversations about the importance of preserving cultural traditions. Doaa Ahmad Dirbas is a trailblazer in the fashion world, skillfully blending tradition and modernity to create designs that resonate deeply with her audience. Her journey is a testament to the power of passion, perseverance, and cultural pride. As she continues to expand her brand, she remains committed to celebrating heritage while embracing the future. Dirbas’s work is not just about fashion; it’s about preserving identity and telling stories that inspire generations to come.

Jasmin omari
Lifestyle

Jasmin Omar Rejoicing Exquisiteness, Humility, and Authenticity in Fashion and UGC Content

Jasmin Omar Rejoicing Exquisiteness, Humility, and Authenticity in Fashion and UGC Content By Michelle Clark In the ever-evolving world of fashion, where trends come and go, some individuals leave an indelible mark with their unique style, authenticity, and purpose. Jasmin Omar, known to her followers as @jasminxomar, is one such trailblazer. Representing the fusion of modesty and high fashion, Jasmin is not just a model but an icon of empowerment, reshaping perceptions in the modeling industry. Born in Germany and now thriving in London, Jasmin’s journey into the world of fashion is as diverse and inspiring as her heritage, which blends European and Middle Eastern influences. Her captivating presence, standing at 5 feet 5½ inches with expressive brown eyes, has made her a sought-after talent in the fashion industry.  Signed with Base Models UK, Jasmin brings a unique perspective to every project, showcasing the harmonious balance between tradition and modernity. Jasmin’s foray into modeling isn’t just about the aesthetics of fashion—it’s about making a statement. As a hijabi model, she challenges stereotypes and advocates for inclusivity on some of the biggest platforms in the industry.  Her role is not just limited to walking the runway but also represents a broader narrative: that modesty and high fashion can coexist beautifully. Collaborations with brands like Sabirah Official during London Fashion Week underscore her impact in championing the modest fashion movement. Beyond her modeling prowess, Jasmin has embraced the dynamic world of User-Generated Content (UGC), where her authenticity shines through. As a content creator, she shares her love for fashion, styling tips, and personal anecdotes with her growing audience on Instagram and TikTok.  With her relatable yet aspirational content, Jasmin has cultivated a community that values individuality and self-expression. Her TikTok videos and Instagram posts are more than just glimpses into her life—they are sources of inspiration for many aspiring models and fashion enthusiasts. Jasmin’s multicultural upbringing and her experiences living in a global city like London have further enriched her creative outlook. Her work is a reflection of this cultural tapestry, connecting with a diverse audience while staying true to her values. Whether it’s through her runway appearances, her UGC content, or her social media presence, Jasmin’s ability to bridge cultural and stylistic divides is truly remarkable. Her collaborations with international brands have not only highlighted her versatility as a model but have also positioned her as a voice for representation in the fashion world. By challenging conventional beauty standards, Jasmin has become a role model for young women, especially those who wish to see themselves represented in a global industry. Jasmin’s portfolio, available through her Linktree, showcases her impressive range of work, from editorial photoshoots to commercial campaigns. Yet, her influence goes beyond the images—her dedication to breaking barriers and promoting inclusivity has solidified her reputation as a true changemaker. As she continues to rise in the fashion industry, Jasmin remains committed to her vision of making fashion accessible, diverse, and meaningful. Her journey is not just about personal success but about inspiring a new generation to embrace their authenticity while redefining societal norms. A Rising Star with a Purpose Jasmin Omar’s journey is a testament to the power of staying true to oneself while pushing boundaries. Her story is a source of inspiration for anyone seeking to blend passion with purpose. With her unwavering commitment to inclusivity, her ability to connect with her audience, and her flair for turning fashion into a form of storytelling, Jasmin is undoubtedly a force to be reckoned with in the fashion industry.  As her influence grows, so does her ability to inspire, proving that beauty truly lies in authenticity and representation.

Yousef Shaheen
business

Yousef Shaheen A Visionary in Media Production

Yousef Shaheen A Visionary in Media Production By Michelle Clark From a young dreamer in Palestine to a trailblazing entrepreneur in the UAE, Yousef Shaheen has carved an extraordinary path in the world of media production. His journey reflects resilience, innovation, and an unwavering commitment to creativity. Yousef Shaheen’s foray into media production began at the age of 19 in his homeland, Palestine. Driven by a deep-seated passion for storytelling and production, he pursued opportunities that allowed him to refine his craft. By the age of 24, Yousef made a transformative decision to move to the UAE, where his true potential was unlocked. “Over time, I realised the need to establish an official entity that reflects my vision and ambition,” he shares. This vision gave birth to Pro Media, a company that has become synonymous with creativity and professionalism in media production. Pro Media is not just a company; it is a testament to Yousef’s ambition and ingenuity. Specialising in television and documentary programme production, the company has built a reputation for excellence. With advanced equipment and a dedicated team, Pro Media has delivered projects across more than 30 countries in Europe, Asia, and Africa. “We excel in covering major events and exhibitions,” Yousef explains, underscoring the company’s versatility and expertise. Like any successful endeavour, Pro Media’s journey was not without challenges. Yousef candidly reflects on the hurdles he faced, including building a professional team capable of keeping up with rapid developments, earning client trust in production quality and commitment, maintaining creativity to ensure each project surpassed the previous one, and sustaining the company’s growth in a competitive market. “We overcame these challenges through persistence, innovation, and a commitment to quality,” he asserts. Yousef highlights the dynamic nature of the media industry in the Gulf, particularly in the UAE. “Changes and developments happen rapidly, requiring media companies to constantly adapt,” he notes. At Pro Media, innovation is a daily pursuit, with the team continually generating fresh ideas to stay ahead of the curve. For Yousef, creativity is the backbone of success. Pro Media’s dedicated creative team ensures that every project is a masterpiece. “Creativity is not just an idea but a way of working that we adopt throughout all stages of production,” he emphasises. Pro Media’s portfolio is a reflection of its diversity and professionalism. Among its standout projects are Made in Sharjah, a 15-episode TV programme that marked a significant milestone in television production; Johud Khafiah, a groundbreaking production showcasing the efforts of government departments and agencies; and Rhlaty, a remarkable programme filmed across more than 30 countries worldwide. These projects exemplify Pro Media’s ability to craft compelling narratives that resonate globally. Pro Media’s success is built on several pillars, including relying on a passionate and exceptional team, staying updated with technological and media advancements, delivering quality services centred on client goals, and focusing on innovation while respecting the audience’s needs. Looking ahead, Yousef aspires to position Pro Media as one of the leading media production companies globally. “I aim to establish a unique media platform to showcase our productions and highlight our identity,” he shares, underscoring his ambitious vision. Yousef offers sage advice to those aspiring to make their mark in the media industry: innovate and embrace bold, unconventional ideas, be committed and sincere in your work, focus on achieving success rather than just profit, and continuously develop yourself while staying updated with the latest technologies. When asked about his motivation, Yousef’s response is heartfelt: “My company is my passion. Pro Media is not just a business; it is a reflection of my vision and my personal passion for the media industry.” Through Pro Media, Yousef Shaheen continues to redefine the boundaries of creativity and professionalism in media production, inspiring a new generation of innovators to dream big and achieve more. As Yousef reflects on his journey, he remains steadfast in his commitment to pushing boundaries, setting new benchmarks, and sharing stories that resonate across cultures. His dedication and vision not only position him as a leader in the media production industry but also as an inspiration for those aspiring to leave their mark on the world. Yousef’s Pro Media is one of the leading companies in the field of media and production. It stands out for its high professionalism and ability to provide comprehensive media services that meet clients’ needs in an innovative and modern way. The company offers creative solutions, including photography, production, campaign design, and social media management, making it a trusted partner for many individuals and organizations. What sets Pro Media apart is its commitment to quality and precision, along with its professional team with extensive experience in the media field. The company works passionately to achieve its clients’ vision and helps them showcase their brands in the best possible way. Pro Media has also participated in covering major events such as the Sharjah International Book Fair, GITEX, the World Government Summit, and the Education Exhibition. These contributions highlight its expertise in providing high-quality media coverage for prestigious events across various sectors.

Mais Mohammed
business

Mais Mohammed An Expedition of Empowerment, Authenticity, and Connection

MAIS MOHAMMED An Expedition of Empowerment, Authenticity, and Connection By Diana Brown Mais Mohammed’s journey into the world of personal growth and empowerment began with an intrinsic desire to deeply understand herself. This exploration of emotions, their origins, and the connection to one’s authentic self became the foundation for her transformation into a Master Life Coach. This path wasn’t just about self-discovery — it ignited a passion for helping others unlock their potential. Drawing from her expertise in Neuro-Linguistic Programming (NLP) and her own life experiences, Mais has dedicated herself to inspiring and equipping individuals to overcome limitations and achieve their dreams. Her mission is clear: to motivate and uplift others, sharing the knowledge that has fueled her own growth. Hearing the success stories of her clients serves as a powerful source of inspiration, reinforcing her purpose to teach, share, and create positive change. One of the challenges Mais encounters in her work is guiding clients who struggle with a victim mindset, often finding it difficult to take full responsibility for their actions. Yet, the moment they embrace their own power and step into self-ownership, transformation begins. Watching clients break free from their limitations and soar toward success is a deeply fulfilling experience for Mais. The heartfelt expressions of gratitude she receives, coupled with their breakthroughs, are daily reminders of why she chose this path. Inspired by the fast-paced lifestyle in Dubai, Mais created Disconnect — a sanctuary designed to help people slow down, pause, and reconnect with themselves. In a world that often prioritizes speed over stillness, Disconnect provides an escape from the chaos through activities like breathwork, ice baths, and self-discovery exercises. It’s more than a wellness space; it’s a transformative experience that encourages clarity and personal growth. Nafas, meaning “breath” in Arabic, is an integral part of the Disconnect concept. This wearable reminder of mindfulness encourages people to slow down and breathe during moments of stress or overwhelm. The design is simple yet powerful, symbolizing the connection between breath and soul. For Mais, it’s a reflection of her mission to foster inner peace and self-awareness through mindful practices. Mais’s multifaceted career extends beyond life coaching. As a TV host and the voice of Entertainment Tonight , she understands the timeless power of storytelling. Whether sharing celebrity news, personal insights, or meaningful conversations, Mais uses stories to inspire and connect with her audience. The positive feedback she receives reinforces her belief that storytelling is a universal language capable of leaving lasting impressions. Balancing her roles as a public figure, life coach, and entrepreneur, Mais remains rooted in authenticity. Her presence on TV focuses on personal growth and entertainment that uplifts and inspires, while her entrepreneurial ventures align with her passion for well-being and personal development. Every endeavor she undertakes is guided by a clear vision and a heartfelt commitment to making a positive impact. When it comes to partnerships, Mais prioritizes alignment with her values. She chooses collaborations that support personal growth, creativity, and meaningful impact, ensuring they resonate with her audience. Her role as a brand ambassador for MPL Studio, a space for content creators, is a testament to her dedication to fostering creativity and innovation. Mais believes that successful collaborations are built on mutual value and authenticity, empowering both her community and the brands she represents. For Mais, the key to success lies in embracing individuality and staying true to oneself. In a competitive world, she advises aspiring individuals to trust their uniqueness and remain persistent in their journey. Authenticity, paired with consistency and commitment, is the cornerstone of creating a lasting legacy. Looking ahead, Mais envisions taking her mission global. With plans for international retreats in 2025, she is committed to bringing the Disconnect experience to new horizons. Her goal is to create spaces where people from around the world can find balance, clarity, and inner peace. For Mais, this isn’t just a dream it’s a mission she is actively pursuing. As the interview concludes, one thing is clear: Mais Mohammed’s journey is a testament to the power of authenticity, self-awareness, and a deep desire to uplift others. Through her work as a life coach, TV host, and entrepreneur, she continues to inspire countless individuals to pause, reflect, and connect with their true selves. Her legacy is one of empowerment and transformation ,a journey that is only just beginning.

Hassan Jalal
Lifestyle

Hassan Jalal Visual Artist, Philosopher and Sculptor

Hassan Jalal Visual Artist, Philosopher and Sculptor The Egyptian Artist’s Journey Through Abstract Expressionism and World Spirituality: Bridging Tradition and Modernity in Contemporary Art Hassan Jalal, a distinguished Egyptian artist, captivates the world of contemporary art with works that transcend aesthetic appeal. Rich in symbolism and emotional depth, his creations offer profound reflections on the human condition, merging the mystical essence of Ancient Egypt with the expressive power of modern abstract art. A true visionary, Jalal’s art invites contemplation, urging viewers to explore the intricate layers of the soul and the enigmatic mysteries of existence. Born amidst Egypt’s cultural richness, Jalal’s exposure to the timeless beauty of his heritage profoundly shaped his artistic journey. His early fascination with painting, sculpture, and visual arts, coupled with self-driven study, laid the foundation for his craft. However, it was his mother’s unwavering support and belief in his talent and philosophy that allowed him to break away from conventional methods and carve his unique artistic path. By seamlessly blending abstract forms with Egyptian heritage, Jalal’s work bridges the ancient and modern, reflecting the spirit of his homeland while drawing on global artistic influences. Jalal’s art is defined by his bold use of geometric shapes and a vibrant palette, exploring both the external world and the human psyche. Each stroke of paint pulsates with energy, evoking raw emotions—grief, joy, love, and transformation—that resonate universally. His work is deeply personal yet profoundly relatable, striking a delicate balance between abstraction and emotional expression. Symbolism is a cornerstone of Jalal’s practice, where ancient Egyptian motifs—hieroglyphs, sacred geometry, and deities—serve as metaphors for the journey of the soul. Universal symbols, such as circles, triangles, and spirals, elevate his art to a philosophical realm, transcending materiality to offer deeper meaning. This interplay of abstraction and symbolism invites reflection on the shared experiences of humanity. Spirituality is central to Jalal’s work, underpinning his exploration of existential themes such as identity, purpose, and self-evolution. His abstract depictions of human figures—often fragmented or ambiguous—capture the complexity of individual existence and the collective narrative of humanity. Rebirth and transformation emerge as recurring motifs, reflecting life’s cyclical nature, where endings lead to new beginnings. Through layered textures and dynamic compositions, Jalal conveys the fluidity of existence, where past, present, and future intertwine. Jalal’s art transcends the physical, inviting viewers to step beyond representation and embrace the metaphysical. His use of colour—particularly vibrant reds, blues, and yellows—imbues his work with emotional resonance, evoking a spectrum of feelings from passion to tranquillity. Each canvas becomes a meditation on the profound energies that shape the human soul, encouraging introspection and personal connection. Hassan Jalal’s legacy extends far beyond his remarkable compositions. By reinterpreting ancient Egyptian aesthetics through a contemporary lens, he bridges the gap between past and present, creating a universal dialogue. His work transcends cultural and temporal boundaries, offering both a visual and philosophical exploration of the human spirit.  Jalal’s influence lies in his ability to render ancient wisdom accessible to modern sensibilities, prompting reflection on our place within the grand narrative of existence. His mastery of mixed media, combining oil paints, acrylics, and collage elements with materials like sand, metal, and fabric, adds a tactile dimension to his work. These layered textures invite a multisensory engagement, transforming his canvases into portals for exploring the mysteries of life. Jalal’s art reminds us of our interconnectedness, bound by universal energies that shape our world. Hassan Jalal’s creations are far more than aesthetic experiences—they are philosophical journeys, spiritual explorations, and cultural reflections. His abstract and emotive works invite us to delve into the human soul, confront the complexities of existence, and grapple with eternal questions of life, death, and transformation. Jalal’s legacy lies in his ability to fuse the ancient with the modern, the spiritual with the tangible, and the material with the transcendent. Through his art, he inspires us to look beyond the visible, to feel deeply, and to connect with the vast, mysterious universe in which we exist.

Chef Shaheen
business

Exploring the Journey of Chef Shaheen

Exploring the Journey of Chef Shaheen From Baghdad’s Kitchens to YABA’s Table By Sidra Asif Chef Shaheen, the visionary founder of YABA, is a culinary artist who has captivated audiences with his innovative take on traditional Iraqi cuisine. His journey from growing up in Baghdad to becoming a global ambassador for modern Iraqi flavors is as inspiring as it is flavorful. In this exclusive feature with Magnav Magazine, Chef Shaheen shares his passion for blending heritage with innovation, recounting the experiences that have shaped his unique culinary perspective. Growing up in Baghdad, Chef Shaheen developed a deep appreciation for the spices and flavors that define Iraqi cuisine, such as cinnamon and sumac. In his household, food was more than sustenance—it was a way to bring people together. This sense of warmth and community continues to influence his cooking, which blends traditional Iraqi flavors with modern Western ingredients to create dishes that feel both familiar and innovative. Chef Shaheen’s participation in MasterChef UK in 2020 marked a turning point in his career. It was an opportunity to present Iraqi cuisine on a global stage, using modern techniques to elevate its traditional flavors. The experience not only challenged him creatively but also introduced him to a wider audience, allowing him to highlight the unique elements of Iraqi culinary heritage in a fresh and impactful way. The concept behind YABA, Chef Shaheen’s flagship restaurant, is rooted in transforming traditional Iraqi cuisine into a modern dining experience. At YABA, respect for the roots of each dish meets experimentation with authentic spices and contemporary techniques, creating a bridge between tradition and innovation. This vision has resonated with diners who seek an elevated yet nostalgic taste of Iraq. Balancing his role as a chef with content creation has been a challenge, but Chef Shaheen sees both as complementary avenues to share his passion for food. Through his digital platforms, he connects with audiences worldwide, offering them a glimpse into the YABA experience and the stories behind his dishes. Whether through behind-the-scenes kitchen moments or immersive storytelling, he ensures that the culture, dedication, and creativity of his work are accessible to everyone. Living in both the UK and UAE has further enriched Chef Shaheen’s culinary journey. The UK exposed him to diverse ingredients and techniques, opening up new possibilities for reimagining traditional Iraqi dishes. Meanwhile, the UAE’s multicultural food scene keeps him connected to his Middle Eastern roots, allowing him to refine his approach to blending tradition with modernity. One dish that holds special meaning for Chef Shaheen is his modern take on dolma, a traditional Iraqi stuffed vegetable dish. Inspired by family gatherings in Baghdad, his refined version retains the essential spices and ingredients while presenting it in a contemporary style. For Chef Shaheen, this dish embodies the warmth of home and the joy of sharing food with loved ones—a feeling he aims to share with every guest at YABA. Looking ahead, Chef Shaheen’s vision for YABA and his brand involves both expansion and innovation. He plans to open more locations across the UAE and the Middle East, bringing his unique blend of traditional and modern Iraqi cuisine to new audiences.  On the digital front, he is focused on creating immersive content, launching virtual cooking classes, and collaborating with influencers to make Middle Eastern food more accessible worldwide. His ultimate goal is to push the boundaries of both the culinary and digital worlds, creating a dynamic brand that resonates with food lovers everywhere. Chef Shaheen’s journey is a testament to the power of blending tradition with innovation. Through YABA and his digital platforms, he is redefining Iraqi cuisine for the modern palate, inviting diners and followers alike to savor the stories and flavors of Baghdad.

Fouz Al Fahad
Lifestyle

Fouz Al Fahad The Real Fouz Behind Beauty, Empowerment, and Entrepreneurial Success

Fouz AL Fahad The Real Fouz Behind Beauty, Empowerment, and Entrepreneurial Success By Michelle Clark Fouz Al Fahad, widely known as “The Real Fouz,” has captivated millions as a beauty influencer, entrepreneur, and icon of self-confidence. With over 4 million Instagram followers and 5.6 million Snapchat subscribers, Fouz has built a remarkable online presence that transcends borders. Her journey from a finance graduate to a leading figure in the beauty industry is a testament to her determination and creativity. Fouz has become an inspiration for countless women, using her platform to celebrate individuality and redefine beauty standards. Born on May 10, 1990, in Kuwait City, Fouz attended the British School of Kuwait before earning her finance degree from the Gulf University for Science and Technology in 2011. Despite her academic background, her passion for beauty and fashion led her to explore social media, where her engaging content quickly resonated with audiences. From makeup tutorials to beauty tips, Fouz’s authenticity and relatability helped her rise to prominence, making her a sought-after collaborator for global brands. Fouz’s approach to content creation has always been grounded in authenticity. Her followers appreciate her openness, whether she’s sharing her daily routines or her thoughts on the latest beauty trends. This genuine connection with her audience has set her apart in an industry often criticized for unrealistic standards. Fouz’s ability to balance glamour with relatability has earned her trust and admiration, making her an influential voice for women in the Middle East and beyond. Building on her success as an influencer, Fouz launched BY Fouz Beauty, a brand offering high-quality products tailored to the needs of beauty enthusiasts. The brand’s philosophy revolves around empowering women to feel confident in their own skin. Each product is meticulously designed, reflecting Fouz’s dedication to quality and her understanding of her audience’s needs. From lipsticks to skincare, BY Fouz Beauty has become a staple for those seeking luxury and practicality. In addition to her beauty line, Fouz founded The Real Fouz Beauty Salon, located in Kuwait’s Symphony Mall. The salon offers a range of premium services, catering to clients who value professionalism and expertise. Fouz’s hands-on involvement in her salon underscores her commitment to delivering excellence. The salon has quickly gained a reputation for its top-tier service and innovative treatments, further establishing Fouz as a leader in the beauty industry. Fouz’s journey has not been without challenges. Like many entrepreneurs, she faced the hurdles of building a brand from scratch and navigating a highly competitive market. However, her resilience and ability to adapt have been key to her success. She credits much of her growth to her supportive family and loyal followers, who have been a constant source of motivation. In March 2020, Fouz married Kuwaiti businessman Abdul Lateef Al Sarraf in an intimate ceremony. The event, though private, was celebrated widely by her fans. Marriage marked a new chapter in her life, showcasing her ability to balance personal happiness with professional growth. Her openness about her journey has inspired many to believe that success and fulfillment can go hand in hand. Beyond her entrepreneurial endeavors, Fouz is a vocal advocate for self-confidence and empowerment. Her social media platforms are a space for celebrating individuality and breaking societal norms. She often emphasizes the importance of self-love and authenticity, encouraging her followers to embrace their unique qualities. This philosophy has resonated deeply with her audience, making her not just a beauty influencer but also a role model. Fouz’s influence extends beyond the Middle East. Her collaborations with international brands have brought global recognition, solidifying her position as a trailblazer in the beauty world. From appearing in high-profile campaigns to representing the Middle East on international stages, Fouz has consistently used her platform to challenge stereotypes and promote inclusivity. What sets Fouz apart is her ability to connect her Kuwaiti roots with her global vision. She often incorporates elements of her culture into her work, whether through product design or the values her brand represents. This fusion of tradition and modernity has made her relatable to a diverse audience, bridging cultural gaps and fostering a sense of unity among her followers. As Fouz looks to the future, she remains focused on expanding her brand and exploring new opportunities in the beauty industry. Her ambition and drive are matched by her commitment to staying true to herself. Whether through innovative product launches or inspiring content, Fouz continues to set new benchmarks for being a modern entrepreneur and influencer. Fouz Al Fahad’s story is one of passion, perseverance, and purpose. From her beginnings in Kuwait to her rise as a global beauty icon, she has redefined what it means to be a modern entrepreneur and influencer. As she continues to shape the beauty industry, Fouz remains a beacon of empowerment and inspiration for women worldwide. Her journey is a reminder that with determination, authenticity, and a clear vision, it is possible to turn dreams into reality and make a lasting impact.

Safa Al Juboori
Lifestyle

Safa Al Juboori A Journey of Resilience, Love, and Purpose

SAFA AL JUBOORI A Journey of Resilience, Love, and Purpose By Wajiha Naaz Safa Al Juboori, a dynamic individual with roots in Iraq and Canada, now based in Dubai, is more than just a participant in Netflix’s Love is Blind Habibi. Her life is a testament to resilience, purpose, and the power of connection. A content creator and advocate for sustainability and women’s empowerment, Safa’s journey inspires many.  Her blog’s recurring theme, “everything happens for a reason,” perfectly encapsulates her outlook on life. A pivotal moment in Safa’s journey was her transition from finance to renewable energy. Leaving the security of her previous career was daunting, but her desire to contribute to sustainability gave her the courage to take the leap. That decision proved transformative, leading to some of her most fulfilling professional achievements and reinforcing her belief that challenges are stepping stones to growth. Safa’s decision to join Love is Blind Habibi stemmed from her long-standing value of seeking deeper connections beyond appearances. The experience profoundly shaped her understanding of relationships, emphasizing vulnerability, communication, and mutual respect. For Safa, love isn’t just about emotional chemistry but also about shared values and a meaningful partnership. Growing up in eight countries, Safa’s multicultural background has deeply influenced her worldview. It taught her adaptability and open-mindedness, enabling her to connect with people from diverse backgrounds. These qualities have been instrumental in both her personal and professional life, particularly in Dubai—a vibrant melting pot of cultures. Safa credits Dubai’s diversity for enriching her perspective and inspiring her to innovate and collaborate in ways she never imagined. As a content creator, Safa is intentional about sharing meaningful moments while maintaining boundaries. She focuses on content that aligns with her values, inspiring her audience without oversharing. This balance allows her to protect her privacy while still creating a relatable and authentic connection with her followers. Through her posts and collaborations, she advocates for authenticity, resilience, and women’s empowerment. Her goal is to foster a sense of purpose and inspire her audience to navigate challenges and pursue their dreams. Among her many accomplishments, leading a solar energy project that significantly reduced carbon emissions for her country stands out as a defining moment. Knowing that her work contributes to sustainability and a better future fills her with pride and a sense of purpose. Looking ahead, Safa envisions her platform evolving into a safe space for meaningful conversations. Her upcoming projects aim to deepen connections with her community, encouraging authenticity and embracing life’s journey. She hopes her participation in Love is Blind Habibi leaves viewers with valuable lessons about relationships—prioritizing emotional compatibility and staying true to oneself. Safa’s message to those facing challenges is simple yet profound: trust the process. She believes setbacks are opportunities for growth, and with persistence and the right perspective, the most challenging moments can lead to breakthroughs. Through her journey, Safa Al Juboori continues to inspire others to embrace their true selves, pursue their passions, and find joy in life’s unpredictable yet meaningful path. Her story is a testament to the power of resilience, authenticity, and love.

Key Themes Shaping the Middle East Outlook Into 2025
Featured

Key Themes Shaping the Middle East Outlook Into 2025

Key Themes Shaping the Middle East Outlook Into 2025 By Editorial Desk As the Middle East navigates a dynamic global landscape, several key themes are poised to shape its socio-economic and geopolitical trajectory into 2025. This article delves into four critical areas that stand out as transformative forces: APAC-Middle East synergies beyond energy, Saudi Arabia’s strategic rightsizing of project spending, the implications of lower U.S. Federal Reserve rates on USD pegs, and the burgeoning role of sovereign wealth funds (SWFs) in supporting long-term vision strategies. Together, these factors provide a comprehensive lens into the region’s evolving landscape. 1. APAC-Middle East Synergies: Beyond Energy The Asia-Pacific (APAC) region and the Middle East have long shared a mutually beneficial relationship, largely driven by energy trade. However, the narrative is shifting beyond hydrocarbons toward diversified investments, trade agreements, and human capital exchanges. Trade and Investment Growth China and India, the APAC giants, are deepening economic ties with the Middle East. The UAE, Saudi Arabia, and Qatar have signed comprehensive economic partnership agreements with countries like India and South Korea, fostering trade in goods, technology, and services. Chinese Belt and Road Initiative (BRI) investments continue to anchor these synergies. The Saudi Vision 2030 framework has witnessed significant Chinese capital inflows into renewable energy, digital infrastructure, and logistics projects. Similarly, India has intensified partnerships across ports, healthcare, and the tech sectors, underscoring a shared vision for economic growth. Human Capital Exchange The Middle East’s demographic challenges, characterized by skill shortages in high-tech industries, are being addressed through APAC partnerships. Countries like the UAE are creating visa pathways for highly skilled professionals from India, the Philippines, and South Korea to contribute to innovation-driven sectors. Collaborative educational programs between APAC and Middle Eastern universities also aim to enhance human capital development. Beyond Bilateralism What sets this phase apart is the transition from bilateral agreements to multilateral initiatives. Organizations like the Indian Ocean Rim Association (IORA) and the Shanghai Cooperation Organization (SCO) are emerging as platforms for economic diplomacy, connecting APAC economies with Middle Eastern stakeholders. 2. Saudi Arabia’s Rightsizing of Project Spending Saudi Arabia’s Vision 2030 has been synonymous with grand infrastructure projects and transformative ambitions. Yet, as the Kingdom matures in its execution strategy, it has begun “rightsizing” project spending to prevent overheating its economy and maintain long-term sustainability. Preventing Economic Overheating During the early phases of Vision 2030, the Kingdom allocated massive budgets to megaprojects like NEOM and The Red Sea Project. However, the aggressive pace of investment created inflationary pressures on local supply chains, labor costs, and construction materials. Recognizing these risks, Saudi Arabia has recalibrated its spending to align with economic realities and mitigate overheating. Focus on Priorities The government’s approach now emphasizes strategic prioritization. While flagship projects like NEOM retain their prominence, there is a heightened focus on completing projects already underway and scaling back secondary initiatives. This strategy aims to ensure quality delivery and avoid resource dilution. Impact on Private Sector Rightsizing has also been a catalyst for greater private-sector participation. With reduced government-led spending, private entities are stepping in to co-fund and manage infrastructure projects. Public-private partnerships (PPPs) have become a cornerstone of Saudi Arabia’s economic strategy, fostering a more diversified and resilient growth model.    3. Lower Fed Rates and USD Pegs: Implications for Banking The Middle East’s monetary policies are closely tied to the U.S. Federal Reserve due to currency pegs to the U.S. dollar. As the Fed pivots to lower interest rates, the region faces significant economic and banking sector implications. Easing Monetary Pressures Lower Fed rates reduce the cost of borrowing across the region, providing a much-needed reprieve for businesses and individuals. Gulf Cooperation Council (GCC) economies benefit from this easing, particularly those with USD pegs, as it alleviates liquidity constraints and supports economic growth. Banking Sector Dynamics However, lower rates also create challenges for banks in the form of thinner net interest margins. Regional banks are turning to non-interest income streams such as wealth management, insurance, and fintech innovations to counter this. Some banks are leveraging these headwinds as opportunities to expand their retail banking footprints and attract new customers with competitive lending rates. Currency Stability The USD peg remains a cornerstone of economic stability for GCC nations, particularly in a volatile global environment. Despite lower Fed rates, policymakers are unlikely to decouple from the dollar, given its role in ensuring currency stability and investor confidence. Instead, central banks in the region are deploying tools such as open market operations to balance liquidity while maintaining peg stability. Regional Winners Banking sectors in the UAE and Qatar are well-positioned to outperform in this environment. Both countries have implemented proactive fiscal policies that complement monetary easing, enhancing their ability to attract foreign capital and sustain banking profitability.  4. Sovereign Wealth Funds: Central to Vision Strategies Sovereign wealth funds (SWFs) are emerging as the linchpin of the Middle East’s economic transformation. These funds, managing trillions of dollars in assets, are at the forefront of supporting vision strategies across the region. Amplifying Economic Diversification SWFs like Saudi Arabia’s Public Investment Fund (PIF), Abu Dhabi Investment Authority (ADIA), and Qatar Investment Authority (QIA) are driving diversification into non-oil sectors. From renewable energy and technology to entertainment and logistics, these funds are channeling investments into projects that align with long-term growth goals. Global Bankability The ample financial resources of SWFs make them attractive global investment partners. They are not only funding domestic megaprojects but also acquiring strategic assets abroad. For instance, PIF’s stake in global tech companies and ADIA’s investments in infrastructure projects across Europe and Asia demonstrate the Middle East’s growing influence on global markets. Catalyzing Innovation SWFs are increasingly funding venture capital and innovation-driven enterprises. The UAE’s Mubadala and PIF have launched dedicated funds targeting emerging technologies like artificial intelligence, biotech, and renewable energy solutions. These investments position the Middle East as a hub for innovation and attract global talent and capital. Social and Environmental Mandates In addition to economic goals, SWFs are aligning their strategies with environmental, social,

Hanieh Taherizadeh
Lifestyle

Hanieh Taherizadeh A Journey Through Creativity, Innovation, and Art

Hanieh Taherizadeh A Journey Through Creativity, Innovation, and Art By Jane Stevens Art has always been a powerful form of expression, bridging creativity, emotion, and culture. For Hanieh Taherizadeh, this connection to art began at a young age, fueled by a fascination with its limitless diversity. Her journey as an artist is one of passion and persistence, blending her love for creativity with a modern approach to innovation and teaching. From a young age, Hanieh was drawn to art’s ability to inspire and connect. While her academic path led her to study electrical engineering, her heart remained rooted in artistic pursuits. She complemented her technical education with professional art courses, honing her skills and nurturing her creative spirit. In 2019, she took a significant step forward by launching an Instagram account to showcase her artwork. The platform quickly became a catalyst for her career, attracting admirers who not only purchased her creations but also sought training to learn her techniques. Recognizing the growing demand, Hanieh began teaching, sharing her expertise with aspiring artists. Living in Dubai has profoundly influenced Hanieh’s artistic vision. The city’s blend of traditional Arabic culture, modern architecture, and multicultural vibrancy has provided her with endless inspiration. From its luxurious lifestyle to its innovative spirit, Dubai offers a unique backdrop that is often reflected in her work. The city’s thriving art scene, with its galleries, exhibitions, and cultural events, further enhances opportunities for artists to connect with a diverse audience. Hanieh’s work stands out for her use of distinctive mediums, including resin, paints, and mixed media. She carefully selects these tools for their ability to create striking, visually rich pieces. Resin’s glossy finish and durability, painting’s creative freedom, and mixed media’s experimental nature allow her to push boundaries and explore new possibilities in her creations. Her creative process is as thoughtful as it is dynamic. Beginning with inspiration from nature, life, and emotions, she brainstorms ideas to convey meaningful messages through her art. Carefully chosen materials such as resin, paints, and other mixed media are layered to create depth and texture. The process is often fluid, with ideas evolving as her work develops. While working with resin poses unique challenges, including time-sensitive handling, Hanieh finds immense reward in the final result. The transformation from liquid to solid, and the polished, unique finish it achieves, reflects her dedication to her craft. She believes that the balance in her art emerges intuitively, with each piece requiring a distinct approach to achieve harmony. Collaborating with clients is another significant aspect of Hanieh’s work. She begins by understanding their vision and preferences, exploring styles, colors, and imagery that align with their ideas. Open communication ensures that the final piece reflects their unique personality and the emotions they wish to convey. As an artist in the UAE, Hanieh appreciates the country’s multicultural essence and the diverse tastes in art it fosters. This diversity presents abundant opportunities for artists to showcase their styles and connect with varied audiences. Looking ahead, Hanieh is preparing for her participation in World Art Dubai, a prestigious event scheduled for April/May. Every project she undertakes excites her, but showcasing her work on such a significant platform marks a special milestone. Inspired by her surroundings and daily life, Hanieh’s motivation lies in creating art that is universally understood and appreciated. Hanieh Taherizadeh’s journey is a testament to the power of passion and creativity. Through her art, she not only expresses her individuality but also inspires others to explore and celebrate their creativity. Her work is a blend of modern techniques, cultural influences, and a dedication to meaningful expression, making her a remarkable figure in Dubai’s evolving art scene.

Wahaj Abdulkareem
Lifestyle

Wahaj Abdulkareem A Journey of Grace and Influence

Wahaj Abdulkareem A Journey of Grace and Influence By Peter Davis Wahaj Abdulkareem, a prominent media personality and influencer, has become a beacon of inspiration in the Middle Eastern media landscape. As an anchor for Altaghier TV and a thriving influencer on social media, Wahaj skillfully bridges the worlds of journalism and digital connection. Based between Baghdad and Amman, her presence resonates with audiences across the region, reflecting her unwavering dedication to storytelling and empowerment.  Wahaj’s journey began in Baghdad, where her passion for storytelling and communication was nurtured. This passion evolved into a career in media, leading her to a coveted role as an anchor at Altaghier TV. With a platform to share news and perspectives, Wahaj has become a trusted voice, bringing attention to important events while capturing the essence of cultural pride and resilience. Her dual roles as a television anchor and social media influencer require meticulous time management and a deep understanding of her audience. While anchoring news demands precision and professionalism, her social media platforms allow her to showcase a more personal side, connecting with followers through authentic content and meaningful interactions. This balance has enabled Wahaj to build a community of trust and relatability, amplifying her influence beyond traditional media. Throughout her career, Wahaj has faced challenges unique to women in the Middle Eastern media industry. Despite societal expectations and gender biases, she has navigated her path with perseverance and a commitment to excellence. Her ability to rise above these obstacles stands as a testament to her determination and serves as an inspiration to aspiring journalists and influencers in the region. One of her most memorable experiences came while covering a major cultural event in Baghdad. The energy and enthusiasm of the community left an indelible mark on Wahaj, reminding her of the vital role media plays in celebrating diversity and fostering cultural understanding. Such moments fuel her dedication to her work, reinforcing her belief in the transformative power of storytelling. Wahaj’s vision for the future extends beyond her current endeavors. She aims to continue spotlighting the rich cultural narratives of the Middle East while expanding her digital reach to inspire and connect with a broader audience. Through her work, she seeks to promote positive change and understanding, leveraging her influence to bridge divides and foster unity. In a world increasingly shaped by digital platforms, Wahaj Abdulkareem exemplifies the power of adaptability and authenticity. Her ability to navigate the complex realms of traditional and digital media underscores her role as a trailblazer in the region. Wahaj’s story is one of passion, resilience, and a relentless pursuit of excellence—a story that continues to inspire those who follow her journey.

Maryam Al-Khalidi
Lifestyle

Maryam Al-Khalidi From Humble Beginnings to Global Stardom in Beauty and Lifestyle

Maryam Al-Khalidi From Humble Beginnings to Global Stardom in Beauty and Lifestyle By Wajiha Naaz Maryam Al-Khalidi, known to millions as @maryam__alkh, has become a celebrated figure in the digital beauty and lifestyle world. Born on 28 October 1998 in Iraq, her journey from her homeland to Finland and ultimately to international fame is a testament to her talent and unwavering determination.  Relocating to Finland as a young girl introduced Maryam to a new culture and opened doors to opportunities she had never imagined. In January 2020, she began her social media career, sharing snippets of her life and style on Instagram. It wasn’t long before her creativity and relatable charm resonated with audiences, propelling her to fame on TikTok. Her TikTok content, ranging from mesmerising beauty tutorials to lifestyle and fashion tips, quickly attracted a massive following. Today, her TikTok account boasts over 4.6 million followers, drawn to her engaging style and the authenticity she brings to every post. Among her many talents, Maryam is revered as the “Queen of Eyeliner” — a title well-deserved for her mastery of makeup artistry. One of her most viral tutorials, titled “Nothing is easier than this method,” amassed over 14 million views, showcasing her knack for making beauty accessible and fun. Such success has also brought the attention of global brands, with Maryam forming partnerships with leading names such as Dior Beauty. These collaborations highlight the trust and credibility she has built within the beauty industry. Despite her fame, Maryam remains deeply connected to her roots and values. Family is a cornerstone of her life, and her sister, Yusur Ahmed — a well-known YouTube personality — is a constant source of inspiration and support. This close-knit bond shines through in Maryam’s content, making her all the more relatable to her fans. Her digital presence extends far beyond TikTok. On YouTube, her channel “Maryam Alkhalidi مريم الخالدي” offers in-depth insights into her life, creative process, and beauty expertise. She also engages her audience on Snapchat, connecting with followers through daily updates and interactive content. Maryam’s multicultural background, blending her Iraqi heritage with life in Finland, lends a unique flavour to her work. Her ability to merge traditional elements with contemporary trends has made her a trailblazer in the beauty world. She is not just an influencer but also a role model, inspiring young women from diverse backgrounds to embrace their individuality and pursue their dreams. Looking ahead, Maryam aspires to grow her brand further by venturing into entrepreneurship and product development. She is particularly passionate about empowering others, with plans to create resources and opportunities for aspiring makeup artists and content creators. Maryam Al-Khalidi’s rise from her early days in Iraq to becoming a global icon is a story of resilience, creativity, and authenticity. Her journey inspires countless others to take bold steps and find their unique voice in a crowded world. As she continues to break boundaries, there’s no doubt that Maryam’s influence will only grow, leaving an indelible mark on the beauty industry and beyond. For those who wish to follow her inspiring journey, Maryam’s content is available on Instagram (@maryam__alkh), TikTok (@maryam__alkh), YouTube (“Maryam Alkhalidi مريم الخالدي”), and Snapchat (@maryam.oy).

Riyadh Metro
Featured

Riyadh Metro: A Gateway to Saudi Arabia’s Unique Tourism Experience

Riyadh Metro A Gateway to Saudi Arabia’s Unique Tourism Experience By Alhanouf Mohammed Alrowaili Riyadh, the vibrant capital of Saudi Arabia, is undergoing a remarkable transformation with the Riyadh Metro project standing as a key symbol of this evolution. As one of the world’s largest urban transport systems, it not only aims to revolutionize public transportation but also offers tourists an unprecedented opportunity to explore this fascinating city with ease. A Game-Changer for Tourism For tourists, navigating a sprawling city like Riyadh can be daunting, but the Riyadh Metro changes everything. Its extensive network connects key attractions, cultural landmarks, shopping districts, and residential neighborhoods, making it a convenient and efficient way for travelers to experience the city. Whether it’s visiting the futuristic King Abdullah Financial District, exploring the traditional Souq Al Zal, or marveling at the iconic Kingdom Centre Tower, the metro provides seamless access. With clearly marked routes and state-of-the-art facilities, tourists can now traverse Riyadh’s diverse offerings without the need for private transportation. Project Overview The Riyadh Metro spans 176 kilometers across six color-coded lines, encompassing 85 stations. Each line is designed to connect vital districts, ensuring accessibility to cultural, historical, and modern landmarks. • Line 1 (Blue Line): Covers Olaya and Batha streets, featuring highlights like the futuristic King Abdullah Financial District Station, a must-see for architecture enthusiasts. • Line 2 (Red Line): Runs along King Abdullah Road, providing access to commercial hubs and vibrant neighborhoods. • Lines 3 to 6 (Green, Yellow, Purple, and Orange Lines): Further expand the network to serve Riyadh’s growing urban landscape. Addressing Language Challenges For non-Arabic-speaking tourists, language barriers can be a concern. However, the Saudi government has taken significant measures to ensure a smooth experience. The Riyadh Metro features multilingual signage in Arabic and English, making navigation straightforward. Tourist-friendly apps and resources, along with metro staff trained in multiple languages, further enhance the accessibility of the system. These efforts reflect Saudi Arabia’s commitment to becoming a welcoming destination for international visitors, aligning with its Vision 2030 initiative to boost tourism. A Taste of Saudi Arabia: Food and Hospitality Tourists arriving in Riyadh are not just treated to efficient transportation but also to the city’s renowned hospitality. Saudi culture is steeped in traditions of warmth and generosity, ensuring visitors feel welcome. The city boasts an exceptional culinary scene, from traditional Saudi dishes like kabsa and mutabbaq to a growing array of international cuisines. Traveling by metro opens up opportunities to explore Riyadh’s diverse food districts, each offering unique flavors and unforgettable dining experiences. Architectural Wonders and Cultural Highlights The metro stations themselves are tourist attractions, blending modern design with traditional Saudi elements. For instance: • King Abdullah Financial District Station: Designed by Zaha Hadid Architects, the station’s undulating structure symbolizes Riyadh’s dynamic growth. • Cultural Integration: Stations incorporate motifs inspired by Saudi heritage, creating an immersive cultural experience for passengers. Eco-Friendly and Technologically Advanced The Riyadh Metro isn’t just about convenience; it’s also a leap towards sustainability. Fully automated, driverless trains powered by energy-efficient systems reduce the city’s carbon footprint. Solar-powered infrastructure and innovative design further demonstrate Riyadh’s commitment to environmental consciousness. A Country Like No Other Riyadh serves as a gateway to a nation rich in history, tradition, and innovation. With its unmatched hospitality, diverse culinary offerings, and cultural vibrancy, Saudi Arabia is a country waiting to be explored. The Riyadh Metro enhances this experience, allowing tourists to focus on the journey rather than logistics. The Riyadh Metro is more than just a transportation system; it’s a bridge to Saudi Arabia’s heart and soul. By providing efficient travel, addressing language barriers, and connecting travelers to the city’s many wonders, it transforms Riyadh into an accessible and captivating destination. Whether you’re a foodie, an architecture enthusiast, or someone eager to experience Saudi culture, Riyadh and its metro system promise an unforgettable adventure. With every ride, tourists are not only exploring a city but also stepping into a story of progress, hospitality, and discovery. A visit to Riyadh isn’t just about reaching destinations—it’s about the journey, and the Riyadh Metro makes that journey extraordinary.

Dr Sara Al Madani
business

Dr Sara Al Madani A Journey of Resilience, Entrepreneurship, and Spiritual Growth

Dr Sara Al Madani A Journey of Resilience, Entrepreneurship, and Spiritual Growth By Michelle Clark Dr Sara Al Madani is a name synonymous with innovation, empowerment, and transformation. Born and raised in the United Arab Emirates, she embodies a rare blend of entrepreneurial acumen and spiritual depth, making her a standout figure both regionally and internationally. Her journey, spanning fashion, technology, public speaking, and television, reflects an unwavering commitment to personal growth and inspiring others to embrace their authentic selves.  From a young age, Dr Al Madani displayed a natural inclination toward entrepreneurship. At just 15, she defied societal expectations by launching her first business in the fashion industry, setting the stage for a remarkable career. This early endeavour not only showcased her business savvy but also her resilience in navigating a competitive landscape, proving that age or gender need not define one’s success.  Over the years, she expanded her portfolio, venturing into technology, food and beverage, and other industries, each project marked by her signature innovation and attention to quality. These efforts have not gone unnoticed, earning her over 140 awards and solidifying her status as a trailblazer in the UAE’s business community. Dr Al Madani’s influence extends beyond the boardroom. She is a sought-after public speaker, known for her thought-provoking views on entrepreneurship, personal empowerment, and societal change. Unlike conventional advocates for female empowerment, she challenges the notion of focusing on gender-based progress, instead urging individuals to tap into their inherent strength and capabilities. This perspective has sparked meaningful conversations about empowerment, shifting the narrative to one of inclusivity and self-reliance. Her insights have also reached a global audience through her role on The Real Housewives of Dubai. As a cast member, she offers a candid glimpse into her life as a successful entrepreneur and devoted single mother. The show has amplified her voice, allowing her to connect with viewers worldwide and share her journey of balancing personal and professional responsibilities while staying true to her values. Beyond her public persona, Dr Al Madani’s commitment to personal development and spiritual growth is evident in her involvement with the Amara Experience, a retreat platform offering transformative healing modalities. Powered by The Light Force Centre, this initiative invites participants to embark on profound journeys of self-discovery and healing.  Dr Al Madani’s role as a guide in this process aligns with her identity as a spiritual gangster, lightworker, and alchemist—titles that reflect her deep commitment to nurturing the soul and encouraging others to embrace their higher selves. Dr Al Madani’s unique philosophy, which blends spirituality with practicality, resonates deeply in a world often focused on material success. She believes in the power of authenticity, self-love, and resilience, urging individuals to pursue their passions fearlessly while remaining true to their core values. Her openness about her personal challenges and triumphs makes her not just a public figure but a relatable source of inspiration for many. Her ability to navigate multiple roles with grace—entrepreneur, speaker, spiritual guide, and mother—paints a picture of a woman who is both grounded and visionary. Through her various platforms, Dr Al Madani continues to encourage others to break free from societal constraints, chart their unique paths, and find purpose in both professional and personal growth. Dr Sara Al Madani’s journey is a testament to the power of resilience, authenticity, and a forward-thinking mindset. Her life’s work stands as a beacon of hope for those striving to make their mark, reminding us all that the road to success begins with self-belief and the courage to be unapologetically ourselves. Her story is not just one of achievements but of transformation, proving that true empowerment comes from within.

Is there a fashion spring in the Middle East?
Lifestyle

Is there a fashion spring in the Middle East?

Fashion Spring in the Middle East By Marina Ezzat Alfred From the dazzling Dubai cityscape, a fashion phoenix arose: Gulf Chic.  Launched in 2020 by a clutch of young entrepreneurs, this wasn’t just another clothing line; it was a vibrant tapestry woven from traditional Middle Eastern aesthetics and contemporary flair. They saw a gaping hole in the market – a need for high-quality, locally-inspired fashion that truly resonated with the region’s eclectic mix of people. Think of it as a sartorial symphony, harmonizing heritage with modernity. Initially, it was a purely digital endeavor, a nimble online presence leveraging the power of social media. Their designs, a captivating blend of intricate embroidery and luxurious fabrics, quickly became the talk of the town (and beyond). Within a year, they’d raked in approximately $1 million – a monumental feat, especially considering the cutthroat competition.This explosive growth was fueled by the region’s burgeoning e-commerce sector, projected to balloon by 40 percent annually, catapulting its market penetration from a mere 2 percent to a robust 9 percent over five years.It was a perfect storm of opportunity. In 2022, they took a significant leap of faith, opening their first brick-and-mortar store in a prime Dubai mall. This wasn’t just about expanding their reach; it was about immersing themselves in the region’s bustling retail scene – a $50 billion annual fashion market in the GCC alone. The response was electrifying. Within half a year, sales skyrocketed to $3 million, a testament to their captivating designs and Dubai’s allure as a global shopping mecca. The Gulf Chic founders weren’t resting on their laurels.They understood the Middle Eastern consumer landscape like the back of their hands, particularly the preferences of its high-net-worth individuals. A survey revealed that roughly 30 percent of high-income UAE households shell out around $1,000 monthly on fashion. Smartly aligning their offerings with this spending power, Gulf Chic became a go-to destination for both everyday chic and luxury indulgences. By 2023, their annual revenue had reached a staggering $10 million.  This meteoric rise wasn’t accidental; it was a carefully orchestrated symphony of quality, customer experience, and an intuitive grasp of local trends.  Moreover, their commitment to sustainability resonated powerfully with the region’s increasingly conscious consumers.  Gulf Chic wasn’t just a successful brand; it was a trendsetter, attracting the attention of international fashion giants eager to stake their claim in this burgeoning market. The Gulf Chic narrative is a compelling case study in entrepreneurial success within the Arabian Gulf’s dynamic fashion industry.  It’s a testament to the power of innovative design, shrewd marketing, and a profound understanding of consumer behavior.  From a modest online startup to a thriving retail powerhouse, Gulf Chic has not only carved its niche but also significantly contributed to the region’s vibrant fashion landscape – a truly remarkable achievement. Traditional Styles? The Middle Eastern fashion scene is exploding, a veritable sartorial supernova, according to numerous reputable studies.  Let’s delve into the dazzling details. First off, the sheer size is mind-boggling.  Industry forecasts paint a picture of a market worth a staggering $89 billion by 2027,  a robust 7% annual growth spurt predicted from 2023 onward. This meteoric rise is fueled by a confluence of factors, primarily increased consumer spending and a pronounced shift towards higher-end fashion – think less “fast fashion,” more “forever fabulous.” Consumer behavior is telling.  A BoF Insights survey revealed a fascinating trend:  a significant portion of consumers in the UAE and Saudi Arabia are dropping serious cash on clothes.  We’re talking over $1,000 annually for a sizable chunk, with high-earners in Saudi Arabia especially splashing out – a hefty 50% spending over a grand each month!  It’s a clear indication that fashion isn’t just a pastime; it’s a serious investment for many. Then there’s the digital revolution. E-commerce is reshaping the retail landscape, becoming a pivotal sales channel for both established international players and burgeoning local brands. The online fashion market is poised for explosive growth, a veritable gold rush in the digital desert. The modest fashion segment deserves its own spotlight.  This burgeoning market, catering to the preferences of Muslim consumers,  was already a behemoth in 2018, valued at $283 billion, and projections suggest it’ll balloon to a jaw-dropping $402 billion by 2024.   This remarkable expansion underscores the growing demand for innovative, stylish clothing options that resonate with a wider demographic. Furthermore, substantial investments in retail infrastructure and tourism are acting as powerful catalysts. The UAE and Saudi Arabia are leading this charge, with a noticeable preference among local consumers for luxury brands and high-end goods. It’s a virtuous cycle. Finally, evolving cultural norms are playing a significant role.  With more women entering the workforce, fashion choices are diversifying, reflecting a broader range of needs and preferences.  This societal shift is evident in everything from everyday wear to high-fashion purchases.  It’s a fascinating interplay between economic empowerment and personal expression. Dos and Don’ts Launching a fashion startup?  Buckle up, it’s a wild ride!  The industry’s a whirlwind of creativity and cutthroat competition, but with careful planning, you can absolutely make your mark.  Think of it like navigating a bustling marketplace – you need a sharp eye, a clever strategy, and a dash of audacity. First things first: know your niche. Don’t try to be everything to everyone.  Are you crafting sustainable streetwear?  Designing bespoke evening gowns?  Focusing on a specific market segment lets you hone your message and target your efforts. It’s like aiming a laser beam instead of firing a shotgun.  Thorough market research is crucial here – you need to understand the lay of the land before you even think about setting up shop.  Analyze trends, consumer preferences, and, critically, your competitors.  What are they doing well? What are they missing? Next, you need a killer brand identity. This isn’t just a logo; it’s the soul of your business. Think of it as your brand’s personality – is it edgy, classic, whimsical? This should permeate everything you do, from your website to your social media presence. Speaking

Arishfa Khan
entertainment

Arishfa Khan From Child Artist to Social Media Icon, The Inspiring Journey of a Versatile Star and Influencer

Arishfa Khan From Child Artist to Social Media Icon The Inspiring Journey of a Versatile Star and Influencer By Michelle Clark Arishfa Khan has captivated millions with her extraordinary talent, charming personality, and relentless passion. From her humble beginnings in Shahjahanpur, Uttar Pradesh, to becoming one of the most followed influencers in India, Arishfa’s journey is a tale of resilience, creativity, and inspiration. With a career spanning television, social media, and entrepreneurship, she continues to inspire fans worldwide.  Arishfa’s career began at an early age, showcasing her talent as a child artist in popular television serials. Her role as young Gunjan in “Ek Veer Ki Ardaas… Veera” earned her significant recognition and paved the way for future opportunities in the entertainment industry.  As she grew older, her repertoire expanded to include roles in various shows such as “Jeannie Aur Juju,” “Uttaran,” and “Papa By Chance.” Her performances showcased her versatility and ability to bring depth to her characters, establishing her as a beloved figure in Indian television. The rise of social media presented Arishfa with a new platform to connect with fans. She quickly embraced TikTok and Instagram, where her engaging content, including dance videos, lip-sync performances, and fashion tutorials, resonated with a vast audience.  On Instagram, she has amassed over 30 million followers, making her one of the platform’s most popular Indian influencers. Her creative energy, combined with her authentic connection to her audience, has solidified her status as a digital icon. Arishfa’s foray into entrepreneurship further highlights her multifaceted persona. In 2021, she launched her makeup brand, Mishy Me Cosmetics, in collaboration with her manager. The brand’s offerings, including BB cream and matte liquid lipsticks, reflect Arishfa’s passion for beauty and her understanding of modern consumer trends. This venture exemplifies her ability to evolve and diversify her career, proving that she is not just a performer but also a savvy businesswoman. Beyond her professional endeavors, Arishfa is a kind-hearted individual deeply committed to promoting kindness and compassion. Her Instagram bio, “Be kind to every kind,” reflects her advocacy for the well-being of all living beings. She is also an animal lover and frequently shares moments with her pet dog, Shadow, further endearing her to fans who admire her genuine and caring nature. Arishfa draws strength and inspiration from her family, particularly her mother, who has been a guiding force in her life. Her family’s unwavering support has been instrumental in her journey, from her initial days as a child artist to her current status as a social media icon. Despite her busy schedule, Arishfa remains grounded, prioritizing her family and using her platform to spread positivity and love. Her journey has not been without challenges, but Arishfa’s resilience and dedication have enabled her to overcome obstacles and achieve her goals. As she continues to explore new opportunities, whether through collaborations or creative projects, she remains a source of inspiration for aspiring artists and influencers. In conclusion, Arishfa Khan’s journey is a remarkable testament to talent, hard work, and perseverance. From her early days as a child artist to her current role as a social media influencer and entrepreneur, she has continually evolved and excelled in every endeavor.  Her story inspires millions, proving that with passion and determination, one can achieve incredible heights. With her ever-expanding influence and creative ventures, Arishfa Khan’s future promises to be as bright and inspiring as her journey so far.

the stimulating Nour Al Ghandour
Lifestyle

The Stimulating Nour Al Ghandour

The Stimulating Nour Al GhandourSKY IS THE LIMIT By Peter Davis In a world where passion and determination pave the way for success, Nour Al Ghandour stands as a shining example of how ambition knows no bounds.  A celebrated actor and a beloved public figure, Nour’s journey from a young girl with dreams to a prominent name in the entertainment industry is one that inspires countless others.  With her motto, “The sky is my limit, and it should be yours,” she has become an icon of perseverance, talent, and unwavering dedication. This article delves into the life and career of Nour Al Ghandour, exploring her early beginnings, significant achievements, and the legacy she is building in the world of acting. Born on 12th November 1993 in Kuwait, Nour Al Ghandour’s roots are a blend of Egyptian heritage and Kuwaiti upbringing. Growing up in a culturally diverse environment allowed her to develop a deep appreciation for the arts from a young age. Kuwait, known for its vibrant cultural scene, became the foundation for Nour’s artistic journey. She displayed a flair for creativity and an innate passion for performance, which led her to pursue a formal education in the arts. Nour graduated from the Higher Institute of Dramatic Arts in Kuwait in 2017, where she honed her craft and developed the skills necessary to succeed in the competitive world of acting. This educational background gave her the tools to approach her work with both professionalism and depth, marking the start of what would become a stellar career. Nour began her professional journey not as an actor but as a television presenter. Her first role in the spotlight came as the host of “Sout Al Sahari” on Kuwait’s Al Rai TV. Although she excelled in this position, her passion for acting remained steadfast. Determined to follow her dreams, she transitioned to the world of drama, making her debut in the 2013 series “Sakan Al Talebat” (The Dormitory). The series, which focused on the lives and challenges of university students, was a perfect launchpad for Nour’s acting career. Her portrayal of a young woman navigating the complexities of student life resonated with viewers and earned her critical acclaim. From that point onwards, she became a household name in the Gulf region. Nour Al Ghandour’s career has been marked by a series of significant roles that have showcased her versatility as an actor. Her ability to bring depth and authenticity to her characters has set her apart, and she has become a sought-after talent in the Gulf’s entertainment industry. Among her most notable projects are: 1. “Juman” (2019): In this poignant drama, Nour took on the role of Juman, a young woman grappling with societal expectations and personal desires. The series explored themes of love, independence, and the challenges faced by women in a patriarchal society. Her performance was lauded for its emotional depth and relatability. 2. “Dafaat Al Qahira” (2019): This period drama, set in the 1950s, followed the lives of Kuwaiti students studying in Cairo. Nour’s role highlighted her ability to adapt to historical settings while maintaining a modern sensibility. The series became a cultural phenomenon and solidified her reputation as one of the region’s leading actors. 3. “Shahr Al Asal” (2024): Most recently, Nour starred in this hit series, which became a global success on Netflix, climbing to the platform’s top spot worldwide.  Sharing the news with her fans on Instagram, Nour expressed gratitude for the overwhelming support the series received, saying, “Number one globally this week on Netflix!” A Motto that Inspires Nour’s life philosophy, “The sky is my limit, and it should be yours,” is more than just a statement; it is a reflection of her unwavering belief in human potential. This motto underpins every decision she has made in her career, driving her to take on challenging roles and pursue ambitious projects. It is a sentiment that resonates deeply with her fans, many of whom draw inspiration from her journey. In interviews and on social media, Nour often speaks about the importance of dreaming big and working tirelessly to achieve those dreams. Her story serves as a reminder that success is not confined by geography or circumstance but is instead shaped by one’s determination and effort. Nour Al Ghandour is not only a gifted actor but also a social media sensation. With over 12 million followers on Instagram, she has cultivated a strong connection with her audience, sharing glimpses of her personal life, behind-the-scenes moments, and insights into her professional endeavours. Her genuine engagement with fans has made her a relatable and admired figure, transcending the boundaries of the screen. On Instagram, Nour’s posts range from glamorous photoshoots to heartfelt reflections, creating a balance between her public persona and her authentic self. This openness has endeared her to fans across the Middle East and beyond, making her one of the region’s most influential digital personalities. Like many successful individuals, Nour’s journey has not been without its obstacles. Navigating the entertainment industry as a young woman presented its own set of challenges, from societal expectations to the pressures of maintaining a public image. However, Nour has consistently faced these hurdles with grace and determination, using each experience as an opportunity for growth. Her ability to balance tradition with modernity is one of her defining traits. Whether portraying a character rooted in cultural heritage or embracing contemporary trends, Nour’s work reflects her understanding of the evolving landscape of Gulf society. With every role she takes on, Nour Al Ghandour continues to push the boundaries of what is possible, both for herself and for the Gulf’s entertainment industry. Her ambitions extend beyond acting, as she has expressed interest in exploring other facets of storytelling, such as directing and producing. As she looks to the future, Nour remains committed to using her platform to inspire others. Her career is a testament to the power of hard work and self-belief, and she hopes to pave the way for future generations of actors in the Middle East.

HEBA AYAD
Lifestyle

Heba Ayad A Conversation with a Leading HR & OD Consultant

HEBA AYAD Empowering Startups and SMEs A Conversation with a Leading HR & OD Consultant By Shahika Mahudoon Navigating the complex world of business demands more than just ambition; it requires insight, adaptability, and a commitment to growth. Heba Ayad, a prominent HR and organisational development consultant, has transformed challenges into opportunities for startups and SMEs across the region. In an exclusive interview with Magnav, she shares her inspiring journey, strategies for success, and vision for the future.  Sharing her path to becoming a leading HR & OD consultant, Heba Ayad recalls, “My journey began with a deep interest in understanding how organisations operate and thrive. Studying Business Administration at the German University in Cairo provided a solid foundation in management principles, while my dual master’s degree in Development and Business Administration added layers of insight into challenges faced by startups and SMEs, particularly in emerging markets.” She recognised early in her career that startups and SMEs, despite their potential, often lacked access to tailored HR and organisational solutions. “This inspired me to dedicate my expertise to helping them overcome operational hurdles and build high-performing teams, culminating in the creation of Talent 360,” she notes. Startups and SMEs often grapple with limited resources, unclear structures, and attracting the right talent. Ayad explains, “I guide them by focusing on strategic talent management, scalable HR processes, and fostering a culture aligned with their vision. By implementing clear frameworks for employee engagement and performance, these challenges transform into opportunities for sustainable growth.” Talent 360 was born from Ayad’s vision to bridge gaps in HR and organisational development for startups and SMEs. “From the beginning, our focus was on delivering not just results but a unique client experience. Over the years, we’ve evolved into a comprehensive HR solutions provider, integrating cutting-edge practices and tools,” she shares. This approach has not only expanded their reach but also cemented their reputation as trusted partners in growth. Discussing the rise of remote work and HR technology, Ayad highlights a shift towards flexibility and inclusivity. “Companies are investing in HR tech tools to automate processes and enhance employee experiences. HR professionals must play a strategic role in adapting to these trends while fostering cultures prioritising connection and well-being,” she advises. For startups, team-building begins with clear strategies aligned with company goals. “A performance results-based culture with clear KPIs and accountability is crucial. Strong talent management practices, structured onboarding, and continuous feedback mechanisms help attract and retain top talent,” she recommends. As a woman excelling in a traditionally male-dominated field, Ayad’s advice to female entrepreneurs is to embrace confidence and resilience. “Seek mentors, build networks, and approach challenges as opportunities to make a lasting impact. Never hesitate to advocate for yourself,” she encourages. She believes the future is bright for women in the MENA region, particularly in startups and SMEs. “With the growing emphasis on diversity and inclusion, women are breaking barriers and leading transformative initiatives. It’s essential to provide access to education, mentorship, and funding to further this progress,” she asserts. Ayad’s work with organisations like GIZ Egypt underscores her commitment to empowering SMEs. “Our collaboration allowed us to design two new services tailored to SMEs, which have been pivotal in expanding our impact,” she shares. These partnerships have been instrumental in addressing the unique challenges faced by small businesses. “Invest in your team—it’s your most valuable asset,” Ayad says, emphasising the importance of clear HR structures and financial understanding. She adds, “Balance resilience with adaptability. Knowing when to pivot and when to persevere can make all the difference.” Her vision for Talent 360 is ambitious: “We aim to become a regional leader in AI-powered HR solutions, revolutionising talent and operations management. Starting with Riyadh, we plan to expand, empowering startups and SMEs across the region with innovative strategies.” Heba Ayad’s journey is a testament to the transformative power of dedication and innovation in HR and organisational development. Through Talent 360 and her consultancy work, she continues to empower businesses, shaping the entrepreneurial ecosystem and driving progress in the region. As she looks to the future, her commitment to growth and excellence remains unwavering—a true inspiration for startups, SMEs, and aspiring entrepreneurs alike.

Aya faisal
Uncategorized

Aya Faisal Championing Beauty and Fashion with Authentic Boldness

Aya Faisal Championing Beauty and Fashion with Authentic Boldness By Diana Brown Aya Faisal, a prominent Tunisian-Saudi fashion and beauty content creator based in Dubai, has captivated audiences with her authentic approach to beauty and fashion. Her journey began in 2015 while studying in London, where she started sharing her outfits online. At that time, the industry had few influencers, making her contributions both pioneering and impactful. Aya’s transparency about her skincare struggles, particularly her battle with acne and acne scars, resonated deeply with her audience. By courageously displaying her real skin on Instagram and Snapchat, she built a community that appreciated her honesty and related to her experiences. This openness became a cornerstone of her content, fostering a supportive and engaged following. Navigating the evolving landscape of social media has presented challenges, especially with the emergence of new platforms. Aya draws inspiration from her travels, sharing new outfits and unique makeup looks that reflect her experiences.  She distinguishes between influencers and content creators, noting that while influencers share their daily lives spontaneously, content creators focus on the aesthetic quality of their posts. She emphasises that both roles are often misunderstood, with followers sometimes perceiving them as perpetually affluent and free from frustration, which is a misconception. Cultural heritage plays a significant role in Aya’s beauty and fashion choices. Her daily use of kohl for eye makeup and seasonal makeup preferences are influenced by regional trends. In winter, she opts for matte makeup with foundation and heavy loose powder, while in summer, she prefers dewy makeup with a strong highlight that showcases skin texture. Her fashion choices, including the decision to show less skin on social media, are guided by her beliefs, demonstrating that modesty and fashion can coexist harmoniously. Collaborating with various brands has been a highlight of Aya’s career. A standout experience was her campaign with IT Cosmetics, where no filters were applied, and true skin was showcased. The campaign featured a CC cream that could be worn as foundation, and the diverse selection of participants and team members contributed to its success. The shift in social media algorithms, particularly with the rise of reels, has required content creators to adapt by producing more video content to maintain engagement. Aya acknowledges that influencers are both trendsetters and followers, contributing to a cyclical dynamic where trends are created and adopted within the community. For Aya, the most fulfilling aspect of her work is the interaction with her community, who seek her opinions on the latest trends. While content creation can be tiring, especially during periods of low inspiration or fatigue, the support and curiosity of her followers provide motivation. She remains driven by personal goals, including reaching a broader audience and being recognized as an icon in the industry. Aya advises aspiring content creators to stay focused, maintain their identity, understand their limits, and remain open to new beauty and fashion trends without losing sight of their background and culture. She views the Middle East as a significant force in the beauty industry, with women who are highly educated and influential, setting their own beauty standards and contributing to the industry’s evolution.  Through her platform, Aya balances following trends with adding her unique perspective, particularly in areas like abaya fashion, skincare, makeup, and luxury accessories. In her view, the Middle East represents the past, present, and future of beauty, with women leading the charge in shaping trends and raising the bar for global standards. Aya takes pride in being part of this cultural shift, where individuality and authenticity are celebrated. Aya Faisal’s journey reflects a blend of authenticity, cultural pride, and adaptability. Her commitment to sharing genuine experiences and embracing her heritage has not only garnered her a dedicated following but also positioned her as a respected voice in the fashion and beauty industry. As she continues to evolve with the dynamic digital landscape, her influence serves as an inspiration for many aspiring content creators in the Middle East and beyond.

Asma Sami
business

Asma Sami Empowering Women Through Curiosity and Connection

Asma Sami Empowering Women Through Curiosity and Connection By Sidra Asif Asma Sami’s philosophy, “I Wonder and Wonder,” is rooted in her unwavering belief in the power of curiosity as a tool for self-discovery and personal growth. This perspective took shape during her childhood, where an innate curiosity led her to ask endless questions, sparking countless discoveries. From traveling to exploring diverse cultures, her journey of curiosity evolved into a driving force behind her growth. Recognizing the transformative power of this philosophy, she felt compelled to share it with others.  This inspiration gave birth to AL MUSE, a female-centred community focused on personal and professional development. With AL MUSE, Asma sought to create a safe and inspiring space for women to connect, learn from one another’s experiences, and grow together. Through workshops and meaningful interactions, the platform empowers women to embrace their true selves, explore their potential, and build a support system that fosters collective growth. Asma’s appearance on Love Is Blind: Habibi further shaped her perspective on love and relationships. Initially sceptical but curious, she embarked on the journey with an open heart and mind, which led to profound learnings about authenticity and self-awareness.  The experience underscored the importance of mutual respect, trust, and communication in relationships. While she did not find lasting love on the show, the journey became a stepping stone, guiding her towards her current partner, whom she considers a true blessing. Navigating a career in the competitive marketing industry was not without its challenges. Asma often faced the dual pressures of societal expectations and proving her capabilities in leadership roles. Struggling with imposter syndrome, she channelled her energy into building her narrative and staying focused on growth. Her relentless curiosity and growth mindset were instrumental in overcoming obstacles, ultimately leading her to entrepreneurship with AL MUSE. This journey not only empowered her but also inspired countless others. Curiosity, well-being, and gratitude play pivotal roles in Asma’s personal and professional life. Curiosity fuels her continuous learning and opens doors to new opportunities. Prioritising well-being ensures she maintains balance and stays grounded amidst a demanding lifestyle. Gratitude serves as a constant reminder to appreciate the journey and find joy in every step, reinforcing her belief in a positive and purposeful mindset. Balancing a thriving career at Alshaya Group with her entrepreneurial venture requires meticulous time management and a strong support system. While overwhelming at times, Asma focuses on efficiency and delegation, relying on her team and family to keep everything running smoothly. Adaptability and flexibility have been key in managing the dynamic challenges that come her way. Travel has also significantly influenced Asma’s outlook on life and work. One transformative experience was a university summer break spent teaching English in Thailand. Immersing herself in a different culture deepened her understanding of the world’s interconnectedness and highlighted the importance of empathy and inclusivity. These experiences inspire her to think beyond conventional boundaries, fostering creativity in her projects and reinforcing her commitment to making a positive impact. Asma credits her upbringing with instilling core values of perseverance, hard work, and respect. Raised in a family that prioritised education and self-reliance, she was encouraged to make her own decisions while guided by her parents’ wisdom. This empowerment from an early age gave her a strong foundation as a Middle Eastern woman, shaping her approach to lifting others as she climbed. The most fulfilling aspect of building AL MUSE has been witnessing its tangible impact. Stories of women finding the courage to take bold steps in their careers or feeling uplifted by the community reaffirm the platform’s purpose. In a city like Dubai, a home away from home for many women, creating a space for vulnerability, growth, and support has been deeply rewarding. Looking ahead, Asma envisions expanding AL MUSE to reach a global audience. She aspires to highlight inspiring stories through a podcast and offer comprehensive educational programmes focusing on leadership, entrepreneurship, and personal development. Her goal is to provide women with the resources and community they need to succeed, amplifying their already significant impact on the world. Through curiosity, resilience, and a passion for empowerment, Asma Sami continues to inspire women to embrace their potential, make meaningful connections, and navigate life with confidence and purpose.

Dr Anmol Kapoor
business

Dr Anmol Kapoor Revolutionizing Healthcare and Championing Community Wellness

Dr Anmol Kapoor Revolutionizing Healthcare and Championing Community Wellness By Jane Stevens Dr. Anmol Kapoor stands at the forefront of a transformative era in healthcare. A practicing cardiologist, entrepreneur, and philanthropist, Dr. Kapoor is reshaping medicine with his visionary initiatives. Through groundbreaking ventures such as Biongevity, Anryton, and the DIL Walk Foundation, he is spearheading innovation across personalized medicine, data security, and community health. His efforts have not only earned him global recognition but have also inspired a unique honor—a custom Ferrari paint color named Rosso Kapoor in his tribute.  At the core of Dr. Kapoor’s work lies his belief in personalized medicine, which he views as a paradigm shift in how we approach healthcare. Rejecting the traditional one-size-fits-all model, Dr. Kapoor emphasizes tailoring treatment and prevention strategies to each individual’s genetic and health profile. Biongevity, his flagship initiative, leverages advanced technologies such as genomic sequencing, artificial intelligence, and blockchain to decode the intricacies of human health.  For instance, PanOmiQ’s genome sequencing identifies predispositions to chronic conditions like diabetes and cardiovascular diseases, enabling preemptive measures and personalized treatments long before symptoms emerge. This proactive approach enhances patient outcomes and reduces healthcare costs, improving quality of life on an unprecedented scale. Dr. Kapoor’s work extends beyond healthcare to address the intersection of technology and data security through his venture, Anryton. With the advent of quantum computing, traditional encryption methods face significant threats, particularly in safeguarding sensitive healthcare data. To counter these risks, Anryton employs quantum-resistant cryptographic methods and blockchain technology via its platform, BioChain.  This ensures the integrity and privacy of genomic and medical data while empowering individuals to retain control over their information. By staying ahead of these challenges, Dr. Kapoor is fostering trust in the digital healthcare ecosystem, a vital component for advancing personalized medicine. His innovative spirit further manifests in BioSport, a project aimed at revolutionizing athletic performance through genetic insights. By analyzing genetic markers, BioSport identifies an athlete’s natural strengths and vulnerabilities, enabling customized training regimens and injury prevention strategies. This precision-driven approach allows athletes to optimize their performance sustainably while minimizing downtime due to overtraining or injuries. Dr. Kapoor’s commitment to community health is evident through his philanthropic initiatives, such as the DIL Walk Foundation. Driven by the desire to combat preventable heart diseases in underserved communities, the foundation focuses on education, early detection, and lifestyle modifications.  Over the years, it has screened thousands of individuals for cardiovascular risk factors and raised awareness about heart health through community outreach programs. These efforts have inspired healthier lifestyles, encouraged preventive care, and empowered communities to take charge of their well-being. The global recognition of Dr. Kapoor’s contributions extends beyond the healthcare sector. Ferrari’s decision to name a custom paint color, Rosso Kapoor, after him highlights the universal resonance of his dedication to innovation and humanity. For Dr. Kapoor, this honor signifies the potential of purpose-driven work to inspire and achieve recognition across diverse domains. As a cardiologist, Dr. Kapoor envisions a future where artificial intelligence, genomic medicine, and advanced wearable devices will redefine cardiovascular care. AI-powered tools are already predicting heart disease risks and enabling real-time monitoring, while genomic medicine is paving the way for targeted prevention and treatment strategies. Together, these technologies promise a shift from reactive to proactive care, reducing the global burden of heart disease. Balancing the roles of CEO, physician, and philanthropist, Dr. Kapoor credits his success to a clear sense of purpose, a strong team, and effective time management. His ability to align his professional endeavors with his mission to improve health and well-being ensures that every role he undertakes contributes to a larger vision. For aspiring medical professionals venturing into entrepreneurship, Dr. Kapoor advises focusing on solving real, impactful problems. He emphasizes the importance of curiosity, innovation, and assembling a diverse team to challenge and complement one’s vision. Above all, he underscores the necessity of remembering the ultimate goal: improving lives. Dr. Anmol Kapoor’s journey is a testament to the power of passion, innovation, and service. By pioneering advancements in personalized medicine, safeguarding healthcare data, and championing community wellness, he is not only transforming the medical landscape but also leaving a legacy of hope and progress. His story is an inspiration for those who seek to make a meaningful impact in their fields and beyond.

Allure
Uncategorized

Allure The Fusion of Ethical Luxury and Timeless Style

ALLURE The Fusion of Ethical Luxury and Timeless Style Dubai, UAE: In a fashion landscape often dominated by fleeting trends, Allure emerges as a brand redefining luxury with a purpose. Founded by Ibtissem Mannai, a visionary with deep expertise in luxury public relations and media, Allure is more than a fashion label—it’s a beacon for the future of conscious style. Allure is celebrated for its elegant dresses and trendsetting, respectable abayas that strike the perfect balance between modernity and tradition. Seamlessly blending the rich cultural influences of the GCC with the timeless artistry of Tunisian fashion, Allure’s designs are anything but ordinary. Each piece is crafted to transcend time, offering women a wardrobe that is both stylish and meaningful. What truly sets Allure apart is its unwavering commitment to ethical practices. Mannai’s passion for luxury is matched by her dedication to sustainability, ensuring that every garment is not just beautiful, but responsibly made. From the choice of fabrics to the craftsmanship behind each stitch, Allure embodies a new standard in fashion—where elegance and ethics coexist harmoniously. Allure’s latest collections, Celestial Dreams and Earth’s Echoes, epitomize this philosophy. Celestial Dreams captures the mystical allure of the night sky, offering dresses and abayas that sparkle with the brilliance of stars and the depth of the cosmos. Earth’s Echoes pays homage to the raw, untamed beauty of nature, with designs that reflect strength, resilience, and the organic beauty of the earth. In a world increasingly conscious of sustainability, Allure is leading the charge, proving that luxury need not come at the expense of ethics. As the fashion industry continues to evolve, Allure’s blend of cultural richness, ethical responsibility, and timeless design makes it a brand to watch—and a story worth telling.

Arabian Frontrunner
Lifestyle

The Women Leading the Way Arabian Frontrunner

THE WOMEN LEADING THE WAYARABIAN FRONTRUNNERHow Arab Women Are Redefining Cultral Boundaries & Driving Change In Fashion & Business By Ayesha Afrose Luxury fashion is no longer just a symbol of style in the Arab world, it’s become a powerful form of self-expression and a vehicle for women to command attention in both cultural and professional spheres. As Arab women increasingly embrace global luxury brands, they are reshaping not only how fashion is perceived but also how it intertwines with business and leadership. From high-powered executives to emerging entrepreneurs, Arab women are leading a movement that integrates cultural heritage with contemporary luxury, creating new trends and setting the stage for future generations.  Prominent figures like Sheikha Moza bint Nasser of Qatar have become global icons for their fashion choices, often seen in haute couture pieces from Valentino and Chanel. Sheikha Moza’s impeccable style has made her a staple of global fashion weeks while also highlighting her role as an advocate for education and social change. Her fashion choices blend traditional elegance with modern flair, making her a role model for Arab women navigating leadership roles.  Similarly, Ghizlan Guenez, founder of the luxury e-commerce platform ‘The Modist’, has championed modest fashion that aligns with luxury tastes. Through her brand, Guenez offers an array of high-end, modest clothing that resonates with Arab women who seek to express their identity through fashion while maintaining cultural values.  Her vision has transformed the way modest fashion is perceived globally, combining luxury with empowerment. She demonstrated that Arab women can lead global fashion startups while staying true to their roots. Luxury fashion has also carved out a significant space in professional life, where Arab women are using their style as a statement of authority and confidence. With influential entrepreneurs like Rym Amari, founder of ‘Rym Jewelry’, Arab women are translating their love for luxury into successful business ventures. Amari’s brand represents not just luxury but also empowerment, as she turns timeless jewelry pieces into symbols of strength for women across the Arab world. The demand for luxury fashion is further fueled by the economic growth and social shifts taking place in countries like the UAE and Saudi Arabia. Government initiatives aimed at empowering women, such as Saudi Arabia’s ‘Vision 2030’ program, have encouraged women to pursue leadership roles in both the public and private sectors. This shift has given Arab women a new platform to merge their love for fashion with their professional achievements. Saudi designer Hatem Alakeel has remarked on the importance of fashion in professional life, noting that it allows women to express individuality and confidence in their careers, particularly as they break into historically male-dominated fields. Fashion’s role in Arab women’s rise in business goes beyond the personal—it’s also a key component of the region’s economy. In cities like Dubai and Riyadh, women-led fashion businesses are thriving, with luxury fashion being a significant contributor.  Arab women entrepreneurs have transformed the luxury fashion industry into a profitable business model, often leading ventures that are globally recognized. Their ability to balance tradition with innovation has turned them into key players in the business world, breaking down barriers while staying connected to their cultural identity.  Despite facing challenges such as societal expectations and gender biases, Arab women continue to inspire change through fashion and business. Luxury fashion serves as a tool for these women to push boundaries and assert their place in leadership roles, both within their communities and on the global stage.  Their success is a testament to the power of luxury as a form of empowerment, paving the way for future generations to embrace their heritage while boldly stepping into the future. Ultimately, the rise of Arab women in luxury fashion and business reflects more than just a cultural trend—it signifies a profound shift in how tradition and modernity can coexist.  From the elegance of Sheikha Moza to the entrepreneurial spirit of Ghizlan Guenez, Arab women are proving that luxury fashion is not only a personal choice but also a powerful statement of their leadership, resilience, and vision for the future.

ZEINA KHOURY
business

Zeina Khoury the Resilient Leader and Cultural Ambassador

Zeina Khoury The Resilient Leader and Cultural Ambassador By Diana Brown Zeina Khoury, known as the “Queen of Versace,” is a Lebanese entrepreneur, reality TV star, and influential figure in Dubai’s real estate and cultural landscapes. Her journey is one of resilience and ambition, marked by a blend of business acumen and cultural pride. Born and raised in Lebanon, Zeina faced the challenges of political instability, which led her to move to Dubai in 2006. She embraced the city as her second home, building a secure and prosperous life for her family, including her children, Joe and Alexa. Starting her career in Dubai as a property consultant at Emirates Sunland, she rose through the ranks to become the CEO of High Mark Real Estate. Her leadership at the firm, which manages luxury properties such as Palazzo Versace Dubai and D1 Tower, established her as a respected name in the competitive real estate market. In addition to her real estate ventures, she co-founded BookAnyService.com, an AI-driven platform for on-demand services, showcasing her entrepreneurial spirit and adaptability. Zeina’s pursuit of knowledge has played a pivotal role in her success. She holds a degree in finance from Notre Dame University in Lebanon and has completed advanced programs at Columbia Business School, Wharton Online, and London Business School, where she graduated in 2022. Her academic background complements her strategic approach to business and leadership. As a star of the Netflix series Dubai Bling, Zeina gained international recognition for her dynamic personality and insights into the lives of Dubai’s elite. The show highlighted her professional accomplishments and her connection to her cultural roots. Her passion for fashion, particularly luxury brands like Versace, enhances her role as a cultural ambassador. Through her social media platforms, she shares her life as a business leader, mother, and fashion enthusiast, inspiring her audience with a mix of glamour and substance. Zeina is a strong advocate for women, often encouraging them to balance their career aspirations with family responsibilities. Her husband, Hanna Azzi, general manager of Nikki Beach Hotels & Resorts EMEA, supports her journey, making them a modern power couple rooted in traditional values. Her life exemplifies resilience, ambition, and cultural pride. From overcoming the challenges of displacement to becoming a prominent figure in Dubai’s business and cultural scenes, she serves as an inspiration to countless women aiming for success while honoring their heritage. As she continues to lead High Mark Real Estate and expand her influence, Zeina embodies the limitless possibilities available to those who pursue their dreams with determination and vision.

Sahar Davodi
business

Sahar Davodi A Visionary Championing Sustainability & Health through Loch

Sahar Davodi A Visionary Championing Sustainability And Health Through Loch By Jane Stevens Sahar Davodi’s journey from the serene landscapes of Scotland to the dynamic innovation hub of the UAE is a testament to her passion for sustainability, health, and purposeful entrepreneurship. Her brand, LOCH, reflects a deep-seated commitment to addressing environmental challenges while inspiring healthier lifestyles, seamlessly blending her diverse cultural experiences with a forward-thinking business ethos.  Although born in Iran, Sahar Davodi moved to Scotland as a baby, spending her formative years surrounded by its breathtaking landscapes and serene lochs. Raised in a lively Persian family, she was profoundly influenced by the values of connection, hospitality, and cherishing shared moments with loved ones. The UAE, with its relentless drive for innovation and solutions to global challenges, became the perfect backdrop for Sahar to combine these influences into actionable, impactful initiatives.  LOCH was born from Sahar’s dual passion for sustainability and health. Observing the mounting crisis of plastic waste, she was inspired to create a product that not only reduced environmental impact but also promoted hydration as an essential lifestyle choice. Her turning point came after reading Water:  For Health, for Healing, for Life by Dr. F. Batmanghelidj, which underscored the critical role of hydration in overall well-being. Recognizing that access to clean water was intertwined with sustainability, Sahar envisioned a product that would empower individuals to stay hydrated while making environmentally conscious choices.  The brand’s innovative water bottles and accessories reflect its mission: merging functionality, style, and sustainability. Crafted from recycled materials, LOCH bottles are designed to be practical companions that encourage healthier habits. Accessories like bottle pouches and straps, made from upcycled plastic waste, provide added convenience, ensuring that hydration becomes an effortless part of daily routines.  Sahar’s own experiences of improved energy, focus, and mental clarity through proper hydration fuel her determination to inspire others to adopt this simple yet transformative habit. At the heart of LOCH’s operations lies an unwavering commitment to environmental consciousness. By upcycling plastic waste into eco-friendly products, the brand embodies a circular approach to sustainability.  Collaborations with initiatives like the Green Future Project amplify its impact, with a percentage of sales dedicated to restoring natural habitats. LOCH also prioritizes inclusivity, donating slightly imperfect bottles to laborers and gardeners, and reducing plastic waste while promoting hydration among underserved communities.  The ‘With Love, From Dubai’ collection captures the spirit of a city that thrives on contrasts—where traditional values meet groundbreaking innovation. Inspired by Dubai’s vibrant energy, architectural marvels, and growing focus on sustainability, the collection serves as a token of the city’s ability to blend progress with responsibility. It not only celebrates Dubai’s culture but also showcases how eco-conscious living can be seamlessly woven into modern life. Sahar’s entrepreneurial journey has not been without challenges. Promoting eco-conscious products in a region historically reliant on single-use plastics required reshaping consumer habits. By offering accessible, appealing solutions, LOCH successfully demonstrates that sustainability and convenience can coexist. The brand’s stylish and functional designs resonate with individuals seeking both personal wellness and environmental impact, proving that eco-friendly choices can enhance daily living.  Sahar’s professional background, particularly her time with Fairmont Hotels, played a pivotal role in shaping her approach to business. Her experience integrating sustainability into large-scale operations, setting ambitious environmental goals, and collaborating with global teams provided a strong foundation for LOCH. These lessons reinforced her belief that purposeful strategies could drive both impacts and growth, inspiring her to create a brand that aligns profitability with planetary stewardship.  Looking ahead, Sahar envisions LOCH as a global leader in promoting conscious choices, starting with hydration. She plans to expand the product line with innovative, reusable offerings that further inspire sustainable living and healthier habits. By fostering a community of like-minded individuals, Sahar aims to amplify LOCH’s impact, driving a cultural shift toward environmental responsibility and wellness.  Sahar Davodi’s journey, shaped by her rich heritage and experiences, highlights the power of purposeful entrepreneurship. Through LOCH, she is not just building a brand but creating a movement—one that champions sustainability, celebrates health, and empowers individuals to make conscious choices for a better future. With her vision and determination, Sahar is proving that meaningful change is possible, one bottle, one sip, and one conscious decision at a time. LOCH  LOCH is more than just a brand; it’s a movement towards a greener, more sustainable future. Inspired by Scotland’s serene lochs and driven by a deep passion for protecting our planet, LOCH offers thoughtfully designed reusable products that combine elegance with eco-consciousness. Each product is crafted to help reduce single-use plastics, making sustainability an effortless part of everyday life.  In partnership with the Green Future Project, we are committed to restoring ecosystems and combating climate change by dedicating 1% of every sale to environmental initiatives like planting mangroves and preserving vital habitats. AtLOCH, our mission is clear: to create a world where style and sustainability coexist, inspiring positive change for people and the planet.

THE COGNITIVE INDUSTRIAL REVOLUTION OF AI
Tech and Finance

The Cognitive Industrial Revolution of AI

AI’s COGNITIVE INDUSTRIAL REVOLUTIONTRANSFORMING INDUSTRIES AND SHAPING THE FUTURE By Amna Kanwal In the annals of human history, revolutions have always marked turning points that redefine economies, societies, and the way we live. From the steam-powered First Industrial Revolution to the mass production of the Second, the digital transformation of the Third, and now the dawn of the Fourth Industrial Revolution, each wave of change has pushed humanity into uncharted territories. Today, we are witnessing yet another transformative epoch: the Cognitive Industrial Revolution, driven by artificial intelligence (AI). Unlike its predecessors, this revolution is not merely mechanical or digital; it is cognitive—rooted in the ability to replicate and enhance human-like thinking, decision-making, and creativity. THE RISE OF COGNITIVE TECHNOLOGIES  AI, particularly advancements in machine learning, natural language processing, and neural networks, is at the heart of this revolution. Unlike traditional software, AI systems can analyze vast amounts of data, learn from patterns, and make decisions autonomously. These capabilities are unlocking unprecedented efficiencies, innovations, and possibilities across industries.  The term “Cognitive Industrial Revolution” aptly describes how AI transcends automation by imbuing machines with a semblance of intelligence. This shift enables machines to not only perform tasks but also to solve complex problems, interact with humans in natural ways, and create content that rivals human output. Reshaping Industries 1. HEALTHCARE: REVOLUTIONIZING DIAGNOSIS AND TREATMENT  In healthcare, AI is a game-changer. Cognitive systems like IBM Watson and Google DeepMind analyze patient data, medical literature, and research to provide faster, more accurate diagnoses. AI-powered tools are predicting diseases before symptoms manifest, enabling early intervention.  Moreover, personalized medicine is becoming a reality. AI algorithms tailor treatments based on a patient’s genetic makeup, lifestyle, and medical history. Robotic surgical assistants, guided by AI, are improving precision in operations, reducing recovery times, and lowering risks. 2. MANUFACTURING: SMARTER, LEANER PRODUCTION  The manufacturing sector is at the forefront of the Cognitive Industrial Revolution. AI-powered predictive maintenance systems analyze equipment data to foresee and prevent breakdowns, saving billions annually. Autonomous robots in factories collaborate with human workers, streamlining production lines and enhancing safety. AI’s ability to design and optimize supply chains is another critical contribution. By analyzing data from global markets, weather patterns, and logistics networks, AI systems minimize waste, reduce costs, and ensure products reach consumers faster.  3. FINANCE: A NEW ERA OF RISK MANAGEMENT  The financial industry has long been a data-intensive sector, making it a natural adopter of cognitive technologies. AI-driven algorithms detect fraudulent activities in real-time, safeguarding billions of dollars annually. In investment management, AI analyzes market trends and customer behavior, enabling more informed decision-making and tailored investment strategies. Fintech companies are leveraging AI to create inclusive financial services. AI chatbots and virtual assistants are making banking accessible, even to those in remote areas with limited traditional banking infrastructure.   4. RETAIL AND E-COMMERCE: PER – SONALIZATION AT SCALE In retail, AI is driving hyper-personalized shopping experiences. Machine learning models analyze consumer preferences, purchasing history, and behavior to recommend products with astounding accuracy. Voice-powered shopping assistants, such as Amazon’s Alexa, have made browsing and buying seamless.  Behind the scenes, AI optimizes inventory management and demand forecasting. Retailers can now predict trends, manage stocks, and adjust pricing strategies in real-time, maximizing profitability and minimizing waste. 5. EDUCATION: TAILORED LEARNING JOURNEYS  AI’s cognitive capabilities are transforming education by personalizing learning experiences. Intelligent tutoring systems adapt content to individual student needs, ensuring everyone learns at their own pace. AI tools assist teachers in grading, curriculum design, and identifying struggling students early. Virtual reality (VR) and augmented reality (AR) technologies, augmented by AI, are making learning more immersive. Students can now explore ancient civilizations or witness complex scientific processes in 3D, revolutionizing traditional education methods. ETHICAL IMPLICATIONS OF THE COGNITIVE REVOLUTION  While the Cognitive Industrial Revolution holds immense promise, it also raises ethical concerns. Issues such as job displacement, data privacy, and algorithmic bias require careful navigation. 1. JOB DISPLACEMENT VS. JOB CREATION  AI’s ability to automate complex tasks is reshaping the labor market. While it eliminates repetitive and manual jobs, it also creates new opportunities in AI development, maintenance, and ethical oversight. Reskilling the workforce is essential to ensure people remain relevant in an AI-driven economy. 2. DATA PRIVACY AND SECURITY  AI systems rely on vast amounts of data to function effectively. Ensuring this data is collected, stored, and used ethically is paramount. Striking a balance between innovation and privacy will require robust regulations and transparent practices. 3. BIAS AND FAIRNESS  AI systems can inherit biases from their training data, leading to unfair outcomes. Ensuring diversity in data sets and implementing rigorous testing protocols are crucial to mitigate these risks. GLOBAL IMPACTS AND COLLABORATION  The Cognitive Industrial Revolution is not confined to a single region; its impacts are global. Countries are racing to become AI superpowers, with significant investments in research, talent development, and infrastructure. However, collaboration across borders is essential to address shared challenges, such as climate change, global health crises, and cybersecurity threats. 1. CLIMATE ACTION  AI is playing a pivotal role in combating climate change. From optimizing energy grids to predicting natural disasters, cognitive technologies are helping societies become more sustainable and resilient. 2. HEALTHCARE FOR ALL  AI-driven innovations are bridging healthcare gaps in underserved regions. Mobile diagnostic tools, powered by AI, are enabling early detection of diseases in remote areas, saving lives and reducing healthcare disparities. 3. EDUCATION ACCESS  Through AI-powered platforms, quality education is reaching marginalized communities. Language translation tools, personalized learning modules, and affordable hardware are democratizing education globally. THE FUTURE: BEYOND AUTOMATION  As we delve deeper into the Cognitive Industrial Revolution, the boundaries between humans and machines will continue to blur. AI is evolving from a tool to a collaborator, complementing human creativity and intellect. The focus will shift from automation to augmentation, where AI enhances human capabilities rather than replacing them. 1. HUMAN-AI COLLABORATION  The future workplace will be defined by human-AI partnerships. Creative fields like art, music, and design are already witnessing collaborations where AI generates ideas that humans

Carl Runefelt
Tech and Finance

Carl Moon Runefelt The Visionary Who Predicted Bitcoin’s Meteoric Rise

Carl Moon Runefelt The Visionary Who Predicted Bitcoin’s Meteoric Rise By Afef Yousfi Carl Moon Runefelt, widely known as a cryptocurrency expert and influencer, stunned the financial world with his bold prediction that Bitcoin would surpass the $100,000 mark within three years a prophecy that turned into reality. His unwavering belief in Bitcoin and its potential to revolutionize the monetary system has made him a prominent figure in the crypto space. A Journey from $3,000 to $100,000 Runefelt’s crypto journey began when Bitcoin was priced at a mere $3,000. He foresaw its incredible potential, not as a speculative asset but as the ultimate solution to humanity’s monetary woes. Speaking on his popular YouTube channel, The Moon Show, he urged his audience to invest in Bitcoin before it reached his target price of $100,000. His conviction stemmed from his deep research into the flaws of the current monetary system. “I realized the system we have today is slowly dying through inflation,” Runefelt explains. “Bitcoin is the best solution for humanity. That’s why I went all-in and started my YouTube channel to educate people about my realization.” “Bitcoin is humanity’s best solution against a failing monetary system, it’s my ‘Noah’s Ark’ for navigating the financial future.” – Carl Moon Runefelt Bitcoin’s Future: $6 Million per Coin? Runefelt remains optimistic about Bitcoin’s long-term potential. He envisions a world where Bitcoin becomes a universal currency, predicting that its price could soar to $6 million per coin within the next decade or two. “When we have 8 billion people involved with Bitcoin, the price will naturally be higher,” he asserts. “Within 10 years, I think we’ll see Bitcoin reach $1 million to $3 million very easily.” A World Without Traditional Banks Runefelt’s belief in Bitcoin extends beyond price predictions. He foresees a future where traditional banks, as we know them, become obsolete. Citing the vulnerabilities of fractional reserve banking, he warns of an inevitable collapse of the current financial system. “Most people don’t realize that banks don’t hold your money. They lend it out to multiple people. If everyone asked for their money back, the system would collapse in minutes,” he says. “Bitcoin is my ‘Noah’s Ark’ for surviving that doomsday scenario.” Overcoming Criticism and Giving Back Like many pioneers, Runefelt faced skepticism, especially from his parents. However, their perspective changed as they witnessed his success, and they are now proud Bitcoin holders. Beyond his achievements, he is deeply involved in philanthropy, particularly supporting organizations like the Emirates Down Syndrome Association. His passion for such causes stems from his younger brother’s struggles with multiple disabilities, including Down Syndrome and cancer. “He’s my little hero,” Runefelt says. “I want to help families who face similar challenges.” Building the Future of Crypto Runefelt’s entrepreneurial endeavors extend beyond personal gains. Through The Moon Group, he supports the next generation of crypto innovators, embodying his belief that “the best way to predict the future is to build it.” He also encourages everyone to take their first step into the world of Bitcoin, suggesting, “Even $100 in Bitcoin can bring financial freedom. When people make their first transaction, they often realize what money is supposed to be.” “The key to success is to visualize your dream, believe in it, and act as if it’s already yours. The universe will deliver.” – Carl Moon Runefelt Beyond Crypto, Music and Personal Passions While crypto brought him fame, Runefelt’s true passion lies in music. A budding songwriter, he plans to release a full album in the future, using his music to spread awareness about Bitcoin, Down Syndrome, and the law of attraction. “I write songs every day,” he shares. “Now that I’ve made my money, I want to focus on what I love.” Leaving a Legacy Runefelt’s influence extends to Formula 2 racing, where he sponsored driver Ralph Boschung, raising awareness for Down Syndrome by placing his and his brother’s faces on the car. The car now stands as a symbol of his journey in his Dubai office. Carl Runefelt’s story is one of vision, resilience, and purpose. From accurately predicting Bitcoin’s rise to advocating for a fairer financial system and supporting meaningful causes, he exemplifies how success can be a platform for positive change. As he looks ahead to new ventures, his legacy as a Bitcoin pioneer and advocate for humanity remains firmly intact.

Taim Al Falasi
Lifestyle

Taim Al Falasi A Beacon of Cultural Delight and Women’s Leadership

Taim Al Falasi Dubai Fashion Week’s core highlights By Michelle Clark Taim Al Falasi, a celebrated Emirati media personality, has become a shining example of how passion, determination, and cultural pride can pave the way for transformative success. Through her groundbreaking work in digital media and entrepreneurship, Taim has not only left an indelible mark on the Arab media landscape but also set a benchmark for women aspiring to break barriers while staying true to their heritage. Her journey is one of resilience, innovation, and advocacy, showcasing the power of storytelling as a force for good. Growing up in the UAE, Taim’s early years were steeped in the vibrant culture and traditions of her homeland. Deeply influenced by the country’s ethos of ambition and innovation, she developed an affinity for storytelling, recognising it as a powerful medium to connect people and bridge divides. Her love for media took shape during her academic years when she pursued a degree in Visual Communications.  It was during this time that Taim began to explore the potential of digital platforms, leading to the creation of her podcast, The Taim Show. The show rapidly gained traction and became one of the most-streamed podcasts in the Arab world, offering a unique blend of engaging narratives, cultural insights, and discussions on contemporary issues. Taim’s podcast stood out not just for its content but also for the authenticity she brought to her storytelling. She chose topics that resonated deeply with her audience, ranging from personal growth and societal challenges to lighter, more entertaining conversations. Her ability to strike this balance earned her widespread acclaim, transforming her into a household name across the region. Yet, what truly set Taim apart was her commitment to weaving cultural themes into her work. She saw her platform as an opportunity to celebrate Emirati heritage, presenting it in a way that appealed to both local and global audiences. Through her narratives, Taim has helped dispel misconceptions about Arab culture and foster a greater understanding of its richness and diversity. Beyond her achievements in media, Taim has consistently emphasised the importance of using her influence to advocate for global peace and unity. In a region characterised by its cultural diversity, she recognises the potential of media to act as a unifying force. Through her initiatives and public engagements, Taim has championed the idea of fostering dialogue to bridge gaps and promote mutual understanding.  Her advocacy for peace aligns closely with her belief in the shared humanity that binds different cultures together. By using her voice to address issues of inclusivity and tolerance, Taim has positioned herself as a beacon of hope in a world often divided by conflict and misunderstanding. One of Taim’s most significant contributions has been her role in empowering Arab women to take on leadership positions across various fields. As a successful entrepreneur and media figure, she embodies the possibilities that lie ahead for women in the Middle East.  Taim has often spoken about the transformative impact of education, confidence, and mentorship in breaking down barriers and creating opportunities. Her success story serves as a powerful reminder that Arab women are not only capable of excelling in traditional roles but are also redefining leadership in modern, dynamic ways. Taim’s entrepreneurial journey is a testament to her ability to adapt and innovate in a rapidly evolving industry. After the immense success of her podcast, she expanded her scope to include content creation and business ventures, establishing her own media company. This venture has become a nurturing ground for emerging talents, providing them with the resources and guidance needed to succeed.  Through her company, Taim has created a platform that amplifies voices often underrepresented in mainstream media, further solidifying her role as a trailblazer in the Arab media scene. Her efforts extend beyond professional achievements. Taim’s work often includes community-driven initiatives that reflect her commitment to giving back.  By leveraging her platform, she has raised awareness about pressing social issues and supported charitable causes. Her involvement in these initiatives underscores her belief in the importance of contributing to the betterment of society, a value deeply ingrained in Emirati culture. As an Arab woman navigating the challenges of leadership, Taim acknowledges the obstacles that come with breaking stereotypes and challenging societal norms. However, she also views these challenges as opportunities to inspire and uplift others. Her journey has been one of constant learning and growth, and she credits her success to a combination of resilience, adaptability, and the unwavering support of her family and community.  Taim’s story is a powerful illustration of how women in the Middle East are not only overcoming barriers but are also reshaping the narrative around gender roles in the region. In recent years, Taim has continued to evolve her brand, staying ahead of industry trends while remaining deeply rooted in her values. Her ability to seamlessly blend tradition with modernity has earned her respect and admiration from diverse audiences. She sees her work as a bridge between the past and the future, offering a fresh perspective on what it means to be an Arab woman in today’s world. Taim’s impact extends beyond her immediate sphere of influence. By showcasing the richness of Emirati culture and championing the cause of women’s empowerment, she has contributed to a broader narrative of progress and inclusivity in the Arab world. Her efforts have not only inspired individuals but have also played a role in shaping perceptions about the region on a global scale. As Taim AlFalasi continues to chart new paths in her career, her story remains a source of inspiration for countless individuals. Her journey is a testament to the power of vision, determination, and authenticity in achieving success. Through her work, she has demonstrated that it is possible to embrace one’s cultural roots while striving for global impact, proving that the two are not mutually exclusive but rather complementary. Taim’s legacy is one of empowerment, innovation, and advocacy. She has shown that the power of storytelling extends far beyond entertainment; it has the ability to unite, inspire,

Sustainable Business and Circular Economies: A Revolution in Responsibility
business

Sustainable Business and Circular Economies A Revolution in Responsibility

Sustainable Business and Circular EconomiesA Revolution in Responsibility By Sidra Asif In a world grappling with the twin challenges of dwindling resources and escalating environmental crises, sustainable business practices and circular economies have emerged not merely as concepts but as imperatives. These interconnected paradigms challenge the traditional, linear approach to consumption and production, forging a path toward a future where economic growth and environmental stewardship coexist harmoniously. This article delves deeply into these concepts, exploring their significance, principles, and transformative potential. The Need for Sustainable Business Practices The Industrial Revolution marked the dawn of an era defined by resource extraction and consumption at unprecedented scales. While this paradigm fueled economic growth, it also left a trail of environmental degradation, resource scarcity, and social inequality. The linear economy characterized by the “take-make-dispose” model—operates on the assumption of infinite resources and limitless waste absorption, a premise that has proven unsustainable. Sustainable business practices offer a counter-narrative. They prioritize longevity, responsibility, and regeneration over short-term gains. At its core, sustainable business involves minimizing environmental impact, fostering social equity, and ensuring economic viability. This triple-bottom-line approach has become the cornerstone of modern corporate strategies, addressing not only regulatory pressures but also the growing consumer demand for ethical practices. Circular Economy: The Antidote to Linear Thinking The circular economy builds upon the foundations of sustainability, offering a systemic shift from linear to closed-loop systems. Unlike the linear model, a circular economy emphasizes retaining resources within the economy for as long as possible, extracting maximum value before recovering and regenerating materials. At its heart are three principles: 1. Designing out waste and pollution: Products and systems are crafted to eliminate waste at the design stage. 2. Keeping products and materials in use: Strategies like reuse, repair, refurbishing, and recycling extend product lifespans. 3. Regenerating natural systems: Circular economies aim to return nutrients to ecosystems and improve the natural environment. The circular economy redefines value, shifting focus from ownership to access, from consumption to functionality. Businesses adopting this model often leverage innovative technologies and new business models to thrive while conserving resources.  Key Elements Driving the Transition 1. Technological Innovation Emerging technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) are pivotal to enabling circular economies. These tools enhance supply chain transparency, optimize resource usage, and track product lifecycles. For instance, IoT-enabled sensors in smart appliances allow predictive maintenance, reducing waste and improving efficiency. 2. Policy and Regulation Governments worldwide are enacting policies to foster circular economies. The European Green Deal, for instance, emphasizes resource efficiency, eco-design, and sustainable product regulations. In countries like Japan and the Netherlands, ambitious circular economy goals are steering industries toward systemic change. 3. Corporate Responsibility and Innovation Corporations like Patagonia, IKEA, and Unilever are leading the way by integrating circular principles. From take-back programs to designing for disassembly, these businesses are pioneering sustainable models that inspire industry-wide shifts. 4. Consumer Behavior A growing segment of consumers prefers products that align with their environmental values. Brands that communicate their commitment to sustainability often gain customer loyalty, demonstrating that ethical practices are a competitive advantage. Beyond Recycling: The Misconceptions of Circular Economies One common misconception is equating circular economies with mere recycling. While recycling is integral, it represents only one aspect of the broader framework. Circularity requires a fundamental rethinking of product design, supply chains, and business models. For example, a circular economy prioritizes “upstream interventions”. It focuses on reducing material inputs, improving energy efficiency, and adopting renewable resources rather than solely addressing waste management downstream. Concepts such as product-as-a-service (PaaS) and modular design exemplify how businesses can innovate beyond recycling. Circular Economy in Action: Real-World Case Studies 1. The Rise of Repair Cafés Communities worldwide are embracing the repair movement to combat planned obsolescence. Repair cafés provide spaces where individuals can mend household items, from electronics to clothing, fostering a culture of reuse and extending product life. 2. Loop: Revolutionizing Consumer Goods Loop, a platform launched by TerraCycle, reintroduces the milkman model for modern consumer goods. Customers receive products in reusable packaging, which is collected, cleaned, and refilled, drastically reducing single-use plastics. 3. Philips and Circular Lighting Philips’ “lighting-as-a-service” model demonstrates the power of circular design. Rather than selling light fixtures, Philips provides lighting solutions as a service. This approach incentivizes the company to design long-lasting, energy-efficient products while retaining control over end-of-life disposal. The Economic Case for Sustainability and Circularity Critics often argue that adopting sustainable and circular practices imposes financial burdens. However, evidence increasingly suggests the opposite. Circular economies create economic value by reducing costs associated with raw materials, waste management, and energy consumption. Moreover, these models unlock new revenue streams through innovative services and market differentiation. For instance, a 2018 study by the Ellen MacArthur Foundation estimated that transitioning to a circular economy in Europe alone could generate €1.8 trillion in economic benefits by 2030. Similarly, businesses that embrace sustainability often outperform their peers in long-term financial metrics, showcasing the resilience of ethical practices. Challenges and Barriers to Adoption Despite its promise, transitioning to a circular economy is not without hurdles. 1. Systemic Inertia: Existing linear supply chains are deeply entrenched, requiring significant investment to overhaul. 2. Regulatory Complexity: A lack of standardized policies and fragmented regulations complicates implementation. 3. Cultural Resistance: Changing consumer behavior and industry mindsets remains a formidable challenge. 4. Technological Gaps: While technology plays a key role, access to cutting-edge solutions can be a barrier for small and medium-sized enterprises (SMEs). Addressing these challenges requires collaboration across governments, industries, and communities, alongside substantial investment in education, infrastructure, and innovation. Looking Ahead: The Role of Collaboration The transition to sustainable business models and circular economies cannot occur in silos. Partnerships among stakeholders—corporations, governments, non-profits, and academia are essential. Initiatives like the Ellen MacArthur Foundation’s CE100 network exemplify how cross-sector collaboration can drive large-scale change.Moreover, education plays a crucial role in equipping the workforce of tomorrow with the skills and mindset needed to thrive in a circular economy. Universities and institutions must integrate circularity

Lubna Suliman Al Olayan
business

Lubna Suliman Al Olayan Visionary of Global Philanthropy & Progress

Lubna Suliman Al OlayanDubai Fashion Week’s core highlights By Desk Reporter Lubna Suliman Al Olayan stands as an emblem of transformation and progress in the Arab business landscape, leaving an indelible mark on Saudi Arabia’s economy and beyond. Born into the illustrious Olayan family, she was exposed early to the intricate dynamics of commerce and its capacity to drive societal change. Her leadership at Olayan Financing Company (OFC) has been pivotal in advancing Saudi Arabia’s economic diversification, aligning with the goals of Vision 2030. Lubna broke barriers in 2004 when she became the first woman to join the board of a Saudi publicly listed company, a momentous step toward gender inclusion in the region. She later cemented her influence as the first chairwoman of a Saudi bank, leading the Saudi British Bank (SABB) after its merger with Alawwal Bank, making it the third-largest bank by assets in Saudi Arabia. Under her stewardship, SABB has aimed to become a hub for modern banking while fostering opportunities for Saudi men and women in alignment with the Kingdom’s development goals. Educationally grounded with a Bachelor’s degree from Cornell University and an MBA from Indiana University, Lubna’s academic foundation has complemented her professional acumen. Her early career at Morgan Guaranty in New York provided valuable international experience before she returned to Saudi Arabia to contribute to her family’s conglomerate. Beyond her corporate accomplishments, Lubna is an advocate for societal change, focusing on youth empowerment, gender equality, and entrepreneurship. Her leadership at Alfanar, the first venture philanthropy organization in the Arab world, highlights her commitment to social impact. Alfanar has supported initiatives in education, capacity building, and community development, uplifting marginalized groups across the region. Her philanthropic vision underscores the importance of private sector contributions to societal welfare. Lubna’s belief in fostering dialogue to build cultural bridges reflects her nuanced understanding of Saudi Arabia’s heritage as a cornerstone for global connections. Her personal ethos emphasizes inclusion, respect, and lifelong learning as essential pillars for leadership. Her contributions to business and society have earned her global recognition, including being consistently listed among the most influential women in the world. Lubna’s unwavering dedication to creating a more inclusive and progressive Arab world continues to inspire, setting a benchmark for future generations of leaders.

Mohammed Hussein Al Amoudi
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Mohammed Hussein Al Amoudi A Legacy of Vision and Integrity

Mohammed Hussein Al-Amoudi A Legacy of Vision and Integrity By Desk Reporter Mohammed Hussein Al-Amoudi, born in Dessie, Ethiopia, to a Yemeni-Saudi father and an Ethiopian mother, is a prominent business tycoon and one of Africa’s wealthiest individuals. His mixed heritage played a pivotal role in shaping his worldview, blending diverse cultural values and traditions that have influenced his approach to business and philanthropy. Al-Amoudi’s extensive business empire spans multiple industries, including oil, mining, agriculture, real estate, and hospitality, primarily operating through his conglomerates Corral Petroleum Holdings and MIDROC (Mohammed International Development Research and Organization Companies). Al-Amoudi’s entrepreneurial journey is marked by his keen ability to identify opportunities in developing markets. In Ethiopia, his transformative contributions to agriculture have revolutionized the sector, introducing modern farming techniques that have enhanced productivity and food security. His ventures in the energy sector, including refining and distribution networks, have bolstered regional infrastructure, supporting economic growth and stability. Beyond Ethiopia, Al-Amoudi’s business activities extend to other parts of Africa, the Middle East, and Europe, cementing his reputation as a global investor. Philanthropy is a cornerstone of Al-Amoudi’s vision, reflecting his commitment to uplifting underserved communities. His charitable contributions include funding healthcare initiatives such as cancer treatment facilities, maternal health programs, and the construction of hospitals and clinics in Ethiopia and Saudi Arabia. In education, he has supported the development of schools and vocational training centers, empowering individuals with the skills needed to thrive. These efforts underscore his dedication to fostering long-term societal development and peace. Despite his many accomplishments, Al-Amoudi has faced challenges, including his 2017 detention during Saudi Arabia’s anti-corruption crackdown. His release in 2019 highlighted his resilience and the strength of his global network. These experiences reinforced his commitment to economic stability and sustainable development in the regions where he operates. Al-Amoudi’s business philosophy centers on sustainability and empowerment. He emphasizes responsible resource utilization and prioritizes creating local job opportunities, fostering communal growth. His ventures align with his deep cultural ties to Ethiopia and Saudi Arabia, blending respect for tradition with forward-thinking innovation. His investments often focus on improving lives while maintaining a balance between economic growth and environmental responsibility. As a visionary leader, Mohammed Al-Amoudi’s life is a testament to the transformative power of strategic investment and philanthropy in shaping nations. His dedication to his heritage and his progressive outlook have driven significant global impact. Through his story, he inspires others to harness their resources and influence to create meaningful change, showing how a blend of cultural respect and innovative practices can foster progress and unity across borders.

SULAIMAN ABDUL AZIZ AL RAJHI
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Sulaiman Abdulaziz Al Rajhi The Humble Visionary Who Revolutionized Islamic Banking & Redefined Philanthropy

Sulaiman Abdul Aziz Al RajhiThe Humble Visionary Who Revolutionized Islamic Banking And Redefined Philanthropy By Desk Reporter S ulaiman Abdul Aziz Al Rajhi’s life story is an inspiring example of perseverance, faith, and extraordinary impact. Born in 1929 into a humble Saudi family, he faced challenging circumstances early in life. At just 12 years old, he worked as a palm date collector for six Saudi Riyals per month and later took on various low-paying jobs, including being a porter, waiter, and kerosene wholesaler. His entrepreneurial journey began when he launched a small grocery shop to fund his marriage expenses, later selling it to venture into currency exchange in 1970. This laid the foundation for his groundbreaking financial empire.  In 1957, Al Rajhi co-founded Al Rajhi Bank, which would grow into the world’s largest Islamic lender. Guided by Islamic principles, he championed interest-free banking, a revolutionary idea at the time. This commitment to ethical finance faced resistance initially but ultimately led to the global acceptance of Islamic banking systems, influencing financial policies in countries like Malaysia and the UK. His work not only redefined banking but also established a blueprint for ethical financial practices.  Al Rajhi’s business philosophy extended beyond banking. He diversified into agriculture with Al-Watania Poultry, one of the world’s largest halal and organic food producers, promoting sustainability and food security. His projects emphasized environmental responsibility and adhered to Islamic values of ethical consumption. A devout philanthropist, Sulaiman committed much of his wealth to societal betterment.  In 1983, he formalized his charitable activities through the Sulaiman Al Rajhi Charitable Foundation, which supports education, healthcare, and poverty alleviation initiatives across Saudi Arabia. Notably, in 2011, he transferred a significant portion of his wealth, including 20% of Al Rajhi Bank’s shares, to a waqf (endowment) to sustain these initiatives. His charitable endowment is considered one of the largest in Islamic history.  Despite his vast wealth, Al Rajhi led a remarkably modest life. He believed in frugality and ensured his lifestyle remained simple, focusing on generosity and the welfare of others. When asked about his personal wealth, he stated that he had retained nothing for himself, relying on the waqf for basic needs, a testament to his humility and commitment to faith.  Sulaiman Al Rajhi’s legacy is a testament to how faith, hard work, and visionary thinking can create profound change. Through his pioneering efforts in Islamic finance, sustainable business practices, and philanthropy, he not only transformed industries but also inspired a generation to blend enterprise with ethical responsibility. His family continues to uphold his values, ensuring that his mission of empowering communities and fostering societal progress endures.

LOBNA HELAL
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Lobna Helal Voyage of Sight & Integrity

Lobna Helal Dubai Fashion Week’s core highlights By Desk Reporter Lobna Helal’s journey in the financial sector is a testament to her leadership and dedication to advancing Egypt’s economy. Her appointment as Deputy Governor of the Central Bank of Egypt (CBE) marked a historic milestone, making her the first woman in this position. Recognized by Forbes as one of the most powerful Arab women, Helal has played an integral role in shaping Egypt’s financial landscape, particularly through her contributions to banking reforms and monetary stability.  Helal’s career at the CBE began in 2004, transitioning from the private sector, where she had an investment banking background. She was instrumental in implementing a comprehensive two-phase banking sector reform program, which strengthened Egypt’s financial institutions. During her tenure as Deputy Governor, she focused on monetary stability, ensuring price stability and confidence in the Egyptian pound’s value. This leadership role not only solidified her influence within Egypt but also enhanced the global reputation of the CBE.  Her advocacy for financial inclusion has been particularly impactful. Helal has championed initiatives to empower women and underserved populations, aligning financial access with sustainable development goals. Notably, she has supported small and medium enterprises (SMEs) by developing frameworks that improve their access to financial resources, recognizing these businesses as pivotal drivers of economic growth.  Beyond her technical expertise, Helal is a vocal proponent of gender equality in the banking sector. She has prioritized creating a gender-sensitive infrastructure within the CBE, including leadership programs designed to mentor and promote women to executive positions. Her role as Vice Chair of the Gender and Women Financial Inclusion Committee under the Alliance for Financial Inclusion underscores her international commitment to empowering women financially and professionally. Helal’s achievements extend beyond Egypt. Her active participation in global forums has placed her as a significant figure in the conversation around women’s roles in the financial sector. She has consistently highlighted the importance of blending modern financial practices with traditional values, fostering a financial ecosystem that respects Egypt’s cultural heritage while embracing innovation.  A proud alumna of the American University in Cairo (AUC), Helal credits her success to a robust educational foundation and mentorship from influential professors. Her academic journey in political science and economics laid the groundwork for her dual focus on technical excellence and leadership. She has often acknowledged the role of supportive leaders and her family, particularly in balancing the demands of a high-profile career and personal life.  Lobna Helal’s inspiring journey has not only broken barriers for women in Egypt but has also set a precedent for future generations. Her vision of a more inclusive, resilient financial system, combined with her unwavering commitment to gender equality, ensures her lasting legacy as a trailblazer in the Arab world and beyond.

MOHAMED BIN ISSA AL JABER
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Mohamed Bin Issa Al Jaber A Legacy of Vision & Integrity

Al Jaber Mohamed Bin IssaA Legacy Of Vision And Integrity By Desk Reporter Mohamed Bin Issa Al Jaber is a prominent entrepreneur and philanthropist whose contributions extend far beyond business into education, culture, and societal development. His entrepreneurial journey began with the founding of MBI International, a multinational conglomerate spanning hotels, energy, and real estate. The group’s hospitality division, JJW Hotels & Resorts, has built a strong presence in Europe and the Middle East, showcasing his acumen for strategic growth and innovation. This success reflects his vision of integrating high-quality services with cultural diversity, catering to an international clientele. As the founder of the MBI Al Jaber Foundation, Al Jaber has dedicated significant resources to advancing education and fostering cross-cultural understanding. The foundation provides scholarships for Arab students to study at leading Western institutions, empowering a new generation to contribute to global society. It also supports diverse educational and cultural initiatives, such as promoting artistic endeavors, preserving cultural heritage, and sponsoring international exchange programs. Al Jaber firmly believes education has the transformative power to drive social and economic progress, bridging gaps between communities and nations. Al Jaber’s philanthropic work is characterized by his unwavering commitment to transparency and social responsibility. His foundation has supported various prestigious institutions, including the London Middle East Institute at SOAS and multiple programs at the University of Oxford, demonstrating his belief in collaboration between the Arab world and the West. Noteworthy initiatives include funding journalism training in Yemen and facilitating platforms for Israeli and Palestinian students to engage in constructive dialogue in London. These projects underscore his dedication to peacebuilding and fostering mutual understanding. Beyond his philanthropic ventures, Al Jaber serves as a UNESCO Special Envoy for Education, Tolerance, and Cultures, a role that amplifies his advocacy for advancing technology, education, and cooperation in the Arab world. His accolades, including numerous honorary degrees and international awards, reflect the global recognition of his efforts in driving economic development, empowering education, and promoting cultural exchange. His legacy stands as a testament to how one individual’s vision and dedication can inspire progress and unity across borders.

Raja EASA Al Gurg
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Raja Easa Al Gurg A Legacy of Vision & Integrity

RAJA EASA AL GURG Dubai Fashion Week’s core highlights By Desk Reporter Raja Easa Al Gurg, an icon of leadership and innovation in the UAE, continues to inspirewith her multifaceted contributions to business, education, and female empowerment. As the Chairperson and Managing Director of the Easa Saleh Al Gurg Group, she has grown the company into a diversified conglomerate spanning industries like retail, real estate, and manufacturing.   Her leadership style emphasizes authenticity and resilience, themes she explores in her latest book, The Power of Authenticity: Three Principles of Leadership Success. Through this book, Al Gurg shares lessons from her journey, from her early career in education to her rise as a global business leader, advocating for leveraging personal authenticity in leadership to drive success.  Beyond her corporate role, Al Gurg is a champion of women’s empowerment. As the founder and President of the Dubai Business Women Council, she has cultivated platforms for strategic education, training, and networking, helping to dismantle barriers for women in business. Her advocacy extends to global forums like the Arab International Women’s Forum, underscoring her dedication to increasing female participation in economic activities, which she views as essential for national progress.  Education remains central to Al Gurg‘s vision. She serves on the boards of several academic institutions. including the University of Dubai and the c Smart University. Her initiatives often focus on equipping youth with the skills needed in a rapidly evolving world, emphasizing mentorship as a tool to nurture the next generation of leaders. Her honorary doctorate recognitions from Queen’s University Belfast and Amity University further highlight her impact in this domain.  Al Gurg is equally committed to philanthropy. As Chairperson of the Al Jalila Foundation and active in the Easa Saleh Al Gurg Charity Foundation, she has education. Her leadership in these organizations reflects her dedication to fostering a culture of giving back.  Culturally, Al Gurg seamlessly blends Emirati heritage with modern practices. Her autobiography, Raja Al Gurg: An Autobiography, recounts her journey as a trailblazing Muslim woman in business, emphasizing how cultural values can coexist with global best practices. Her efforts have earned her recognition as one of Forbes Middle East’s most powerful businesswomen, cementing her legacy as a visionary leader.  Dr. Raja Easa Al Gurg’s life exemplifies how authenticity, commitment to education, and advocacy for inclusivity can drive societal and economic progress, making her an enduring role model both regionally and internationally.

Ibtihaj Al-Ahmadani
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The Legacy of Ibtihaj Al-Ahmadani

The Legacy of Ibtihaj Al-Ahmadani By Tsnim Saddig A Journey of Innovation As the warm sun rose over the city of Al-Madina, casting its golden light across a bustling metropolis, Ibtihaj Al-Ahmadani stood on the balcony of her company’s headquarters. The view below mirrored her journey — a blend of tradition and progress, humility and ambition. From her early days in a quiet village to her current status as a global pioneer, Ibtihaj’s story is one of courage, vision, and relentless determination. Born into modest beginnings on the outskirts of Al-Madina, Ibtihaj’s curiosity and drive to challenge convention set her apart from an early age. Growing up, she was fascinated by how innovation could solve everyday problems and transform lives. With limited resources but boundless imagination, she began dreaming of a future where technology could bridge gaps and create opportunities for all. After years of hard work and study, Ibtihaj launched her tech startup — a venture driven by creativity, cutting-edge technology, and user-centric designs. From humble beginnings, her company rapidly gained traction, redefining industry standards and revolutionising how people interacted with digital platforms. What began as a modest idea blossomed into a global powerhouse, earning her accolades for her visionary leadership and innovation. Yet, amid her meteoric rise, Ibtihaj never lost touch with her roots. Her values, deeply rooted in community and compassion, guided her every decision. She established scholarship funds to support underprivileged youth, created mentorship programmes to foster the next generation of leaders, and introduced initiatives to encourage young entrepreneurs to embrace risk and creativity. One particularly memorable moment came when a budding entrepreneur approached Ibtihaj, seeking advice. She recognised a reflection of her younger self in the aspiring innovator and took them under her wing, sharing her insights and challenges. For Ibtihaj, the real measure of success wasn’t just in her company’s growth but in the legacy of inspiration she left behind. Over the years, her impact extended beyond the world of technology. With a growing awareness of sustainability, Ibtihaj spearheaded eco-conscious initiatives within her company, integrating renewable energy solutions and promoting a circular economy model. She became a vocal advocate for balancing profitability with responsibility, urging others in the business world to adopt ethical practices that prioritised the planet. Her efforts to blend innovation with sustainability earned her invitations to global forums, where she shared her vision for a more inclusive and environmentally conscious future. As she stood before world leaders and changemakers, her message was clear: true progress lies in aligning values with action, and success must serve the greater good. Today, the name Ibtihaj Al-Ahmadani resonates as a symbol of innovation, integrity, and empowerment. Her legacy lives on, not only in the products she pioneered but in the countless lives she touched. From the heart of Al-Madina to far-reaching global communities, her journey continues to inspire. As the sun set on another day in Al-Madina, Ibtihaj stood once more on her balcony, her gaze fixed on the horizon. For her, the future was not a distant concept but an open canvas, waiting to be painted with new ideas, opportunities, and solutions. In her heart, she knew her story — of leadership, purpose, and compassion — had only just begun.

Anchal Singh
Lifestyle

Exclusive Anchal Singh From Mystic to Mainstream Enchanting Leap from Tarot to TV Stardom

Anchal SinghFrom Mystic to Mainstream Enchanting Leap from Tarot to TV Stardom By Amna Kanwal Anchal Singh, the star of Netflix’s hit series Kali Kali Ankhein, shines with a vibrant charm and an equally captivating presence. From her breakout performances to her inspiring journey, she has become a celebrated figure in the entertainment world. Known for her compelling roles and authentic connection with fans, Anchal’s story is one of passion, resilience, and the pursuit of dreams. A Journey Born of Inspiration Anchal’s love for the performing arts began with a profound respect for creators across disciplines — acting, music, or dance. As a young girl, she vividly remembers attending a live school performance where the heartfelt melodies moved her to tears. That moment of connection ignited her dream of becoming an artist who could evoke similar emotions in audiences. Her initial steps into the creative world, however, were unconventional. Growing up in a spiritual family, Anchal learned tarot reading and began practicing it organically. It was through a serendipitous encounter with a photographer, one of her tarot clients, that she received her first modeling opportunity. This marked the beginning of her journey into the entertainment industry, opening doors to the world of acting and shaping her artistic path. Bridging Glamour and Reality In an industry often perceived through a glamorized lens, Anchal seeks to bridge the gap between perception and reality. Through her social media presence, she offers fans an authentic glimpse into her life behind the scenes. For her, connecting personally with her audience is essential. She believes it’s important to show the hard work, challenges, and emotions that come with being an actor, allowing fans to see her not just as a performer but as a person with relatable experiences and struggles. Anchal’s sincerity has resonated with her followers, fostering a sense of closeness that goes beyond the screen. “Social media gives me the opportunity to share my real self, breaking down the barriers that often separate actors from their audience,” she shares. The Rise of a Digital Star Anchal’s career reached new heights with her roles on digital platforms like Netflix. The overwhelming response to her performance in Kali Kali Ankhein brought her immense recognition and cemented her place in the world of contemporary entertainment. This success, however, came with its share of challenges. “The love I received was initially daunting but quickly became a source of motivation,” Anchal reflects. For her, each role is an opportunity to learn and grow, both as an actor and as a person. Her journey reinforces the belief that consistency and dedication are key to maintaining excellence in the ever-evolving entertainment industry. Embracing Diversity and Culture Having worked across multiple film industries, Anchal has demonstrated remarkable versatility in adapting to diverse cultural contexts and audience expectations. Her defense background and experiences living across various Indian states have instilled in her a deep appreciation for cultural differences. This adaptability allows her to bring authenticity to her roles, resonating with audiences across linguistic and regional boundaries. “While the fundamentals of acting remain universal, the nuances of language and cultural expression add a rich layer to the craft. I cherish the opportunity to learn and grow through these differences,” she explains. Staying Positive Amid Challenges Anchal’s journey, like any artist’s, has not been without its share of challenges. From periods of work scarcity to navigating unfruitful collaborations, she has faced moments of uncertainty. Yet, her unwavering positivity has been a guiding force. Meditation, she shares, has been instrumental in keeping her connected to a higher energy, helping her navigate the highs and lows of her career with grace. For Anchal, challenges are part of the rhythm of life. She approaches them with an open heart and views them as opportunities for growth, both personally and professionally. Aspiring to New Horizons With the release of Kali Kali Ankhein Season 2, Anchal’s excitement for the future is palpable. She is eager to explore diverse genres, from thrillers to comedies, and to surprise audiences with unexpected roles. Authenticity remains at the core of her artistic vision, and she looks forward to continuing to captivate viewers with her distinctive performances. Beyond Indian cinema, Anchal harbors aspirations of working in international film industries. She finds the prospect of collaborating on global projects thrilling and believes platforms like OTT have made such opportunities more accessible. An ardent admirer of Korean and European cinema, she hopes to broaden her horizons and bring her artistry to a global stage. A Message of Perseverance Anchal’s journey is a testament to the power of perseverance and humility. Reflecting on her experiences, she emphasizes the importance of embracing challenges as stepping stones to success. “If there’s one thing I’ve learned, it’s that growth comes from navigating life’s ups and downs with an open heart and mind,” she says.  As Anchal continues to shine on-screen and inspire off-screen, she proves that true stardom lies in the ability to connect with people at a deeply human level. Her journey from a spiritual upbringing to becoming a celebrated actress reminds us all that dreams, combined with determination and authenticity, can lead to extraordinary achievements.

Prince Alwaleed Bin Talal Alsaud: Visionary of Global Philanthropy and Progress
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Prince Alwaleed Bin Talal Alsaud Visionary of Global Philanthropy and Progress

Prince Alwaleed Bin Talal AlsaudVisionary of Global Philanthropy and Progress By Desk Reporter Born in 1955 into the Saudi royal family, Prince Alwaleed Bin Talal Alsaud is the grandson of both King Abdulaziz, the founder of modern Saudi Arabia, and Riad Al Solh, Lebanon’s first Prime Minister. This dual heritage shaped his worldview, blending Saudi traditions with Lebanese multiculturalism. Educated in the U.S., he earned a bachelor’s degree in Business Administration from Menlo College and a master’s degree in Social Science from Syracuse University. These experiences influenced his global outlook and ambitious approach to entrepreneurship and philanthropy. Prince Alwaleed is renowned for building one of the most successful investment empires in the world. Through Kingdom Holding Company, he invested in industries such as hospitality, banking, and media, with stakes in iconic brands like Citigroup, Apple, and Twitter. His business acumen transformed him into one of the wealthiest individuals globally, but he is equally noted for his humanitarian endeavors. Prince Alwaleed’s ideology centers on economic empowerment, intercultural dialogue, and social justice. His belief in using wealth as a tool for global betterment reflects Islamic values, particularly the principles of charity and Zakat. He emphasizes the importance of bridging cultural divides and fostering understanding between civilizations, an effort he supports through initiatives like the Alwaleed Islamic Studies Program at Harvard University. This program promotes interdisciplinary research on Muslim societies to deepen cross-cultural understanding. A staunch advocate for global peace, Prince Alwaleed views economic development as a pathway to stability. Through Alwaleed Philanthropies, he has spent over $4 billion on projects in 189 countries, focusing on women and youth empowerment, disaster relief, poverty eradication, and cultural exchange. His work aims to build a more tolerant world by fostering mutual respect across religious and cultural boundaries. This is epitomized in his support for projects that combat extremism and celebrate diversity. Prince Alwaleed’s contributions go beyond business and philanthropy; he has become a symbol of modernization within the Arab world. By aligning traditional Islamic values with contemporary global challenges, he advocates for progress that respects cultural roots. His vision for the future is one where economic opportunity and cultural harmony lead to sustainable peace.

Abdulaziz Al Shehri
Lifestyle

Abdulaziz Al Shehri Initiating Esports in the Middle East

Abdulaziz Al Shehri Initiating Esports in the Middle East By Afef Yousf Abdulaziz Alshehri, widely known as MrDone, is a trailblazer in the esports world and a source of inspiration for gamers across the Middle East. His journey from an unlikely start to becoming a global champion demonstrates the transformative power of passion, determination, and belief in one’s abilities. With an unrelenting drive to challenge stereotypes and elevate the region’s standing in competitive gaming, Abdulaziz has achieved milestones that have redefined the esports landscape. Initially, Abdulaziz had no intention of pursuing gaming. It was his brother who introduced him to a newly launched game, suggesting he give it a try. Disinterested at first, Abdulaziz dismissed the game entirely, vowing never to play again. Yet, something pulled him back, and before long, he found himself playing with increasing frequency. What began as a casual interest soon turned into an obsession, leading to a pivotal moment when he defeated the best player in the Middle East during his first year of gaming.  This achievement marked the beginning of his extraordinary journey, transforming a reluctant player into one of the most celebrated esports champions in the region. Abdulaziz’s rise to prominence was driven by a persistent question: why had the Middle East struggled to excel in football or gaming compared to the successes seen in Europe and the United States? This reflection ignited a mindset that became his guiding principle: the belief that hard work and determination could bridge any gap.  For Abdulaziz, it was not about physical or intellectual superiority but about the effort one puts in. His victory at the FIFA World Cup not only validated his philosophy but also inspired countless others in the Middle East to believe in their potential. The ripple effect of his win has been monumental, as more players from the region have emerged on the global stage, driven by the confidence that they, too, can achieve greatness. Throughout his career, Abdulaziz has collaborated with global organisations that have shaped him both personally and professionally. Working with brands like Red Bull and Adidas has allowed him to contribute to initiatives that make a tangible difference. He fondly recalls his involvement in Red Bull’s Run for Those Who Can’t Run, a project dedicated to supporting people with disabilities.  Similarly, his work with Adidas on Run for the Ocean combined fitness with environmental stewardship, with every kilometre tracked through an app resulting in the removal of a plastic bottle from the ocean. These projects reflect Abdulaziz’s commitment to leveraging his platform to create a better world. In addition to his competitive pursuits, Abdulaziz has taken on a leadership role in nurturing talent within the region. He founded the MrDone Game On tournament, the first individual competition of its kind in the Middle East. Spanning countries like Bahrain, Kuwait, Oman, Jordan, and the UAE, the event aims to discover and support emerging players.  The winner earns not only cash prizes but also the opportunity to accompany Abdulaziz to the FIFA World Cup in Madrid and attend the Champions League final. This initiative has further cemented Abdulaziz’s legacy as a mentor and advocate for regional esports talent. Abdulaziz’s journey has not been without challenges. He vividly remembers a high-stakes match in Madrid against the reigning world champion. Despite facing bias from an organiser who openly supported his opponent, Abdulaziz managed to turn the game around, drawing in the final moments. This victory was not just a triumph on the field but a testament to his resilience. The same organiser who once cheered against him later applauded him as he lifted the World Cup trophy—a moment that encapsulated his ability to overcome adversity and win respect. The future of esports in Saudi Arabia excites Abdulaziz, as the Kingdom takes bold strides to establish itself as a global hub for gaming. With initiatives like the construction of Al Qiddiya, a city dedicated to gamers, and the hosting of the largest esports World Cup, Saudi Arabia is poised to revolutionise the industry. Abdulaziz credits Crown Prince Mohammed bin Salman’s vision for creating opportunities that will propel esports to unprecedented heights and is proud to contribute to this transformative journey. Currently, Abdulaziz is the Head of Esports at UR Pay Esports, a fully independent team with enormous potential. In an exclusive for Magnav Magazine, he revealed this exciting development, emphasising his pride in being part of a team that prioritises innovation and independence. As a seasoned professional, Abdulaziz has learned that success in esports hinges as much on mental fortitude as technical skill. Confidence, self-improvement, and resilience are, in his view, the cornerstones of achieving one’s goals. Looking back, Abdulaziz acknowledges the growth he has undergone, combining youthful courage with invaluable experience. This balance has kept him at the top of his game, with recent achievements including victories in the Agencies Championship and the Middle East Championship, where he remained unbeaten for three consecutive weeks. For aspiring gamers, his advice is both simple and profound: invest time and energy in something you love, stay mentally strong, and remain steadfast in your belief that success is within reach. Abdulaziz Alshehri’s story is not just about individual triumph but also about lifting an entire region onto the global stage. Through his achievements and initiatives, he has become a symbol of what is possible when talent meets determination. As he continues to push boundaries, Abdulaziz remains a beacon of inspiration, proving that with hard work and self-belief, the seemingly impossible can become reality.

Fintech Revolution
Tech and Finance

Fintech Revolution The Rise of the Middle East as a Global Leader

Fintech Revolution The Rise of the Middle East as a Global Leader By Marina Ezzat Alfred The Middle East and North Africa (MENA) region is experiencing a fintech boom, a whirlwind of innovation fueled by a potent mix of factors:  a young, tech-savvy population, rapid smartphone adoption, and a growing need for more inclusive financial services.  Several key studies paint a picture of this vibrant ecosystem, highlighting its strengths and potential. Magnitt’s research, for instance, crowned fintech the MENA region’s most alluring investment sector in 2021, gobbling up roughly 27% of all startup funding.  Their 2021 report revealed a staggering $1.1 billion raised by fintech startups in 2020 – a massive leap forward. This surge is largely due to the region’s incredibly high smartphone penetration, a young demographic naturally drawn to digital solutions, and increasingly supportive government regulations, including the use of regulatory sandboxes to nurture fledgling companies.  It’s a perfect storm of opportunity. McKinsey’s “Future of Banking in MENA” report zeroes in on financial inclusion as a key driver.  With approximately 70% of adults either unbanked or underbanked, the potential for fintech to bridge this gap is enormous.  The report emphasizes the crucial role of digital solutions like mobile wallets and micro-lending platforms in reaching underserved communities, especially in rural areas.  However, building consumer trust through transparency and security is paramount;  this trust is the bedrock of widespread adoption.  Furthermore, strategic partnerships between fintechs and established banks could unlock even greater potential. How big is the Fintech Market in MENA? The Middle East and North Africa (MENA) fintech scene is absolutely exploding.  It’s not just a slow simmer, it’s a full-blown boil-over!  Recent years have witnessed a meteoric rise, fueled by a confluence of factors – think perfect storm, but positive.  Currently, estimates peg the market value at around $2 billion, a figure that’s expected to more than triple, reaching over $6 billion by 2025. That’s a seriously impressive trajectory. Several key ingredients are driving this phenomenal growth.  First, there’s been a veritable deluge of investment.  In 2022 alone, MENA fintech startups raked in approximately $1.5 billion across various funding rounds – a quantum leap compared to previous years.  It’s like someone flipped a switch and suddenly the money started flowing. Furthermore, governments are actively fostering this burgeoning sector.  Countries like the UAE, Saudi Arabia, and Bahrain have rolled out the red carpet, creating supportive regulatory environments and innovative “sandbox” programs that allow fintechs to test their wings without excessive red tape.  This proactive approach is a game-changer. The digital revolution has also played a pivotal role.  The pandemic acted as a catalyst, accelerating the adoption of digital banking and payment solutions at a breakneck pace. People, businesses, and governments alike are embracing digital technologies, and this shift is undeniably fueling the fintech boom. Finally, and perhaps most importantly, there’s a massive untapped market.  A significant portion of the MENA population remains unbanked or underbanked, creating a huge demand for accessible and affordable financial services.  Fintech solutions are perfectly positioned to bridge this gap and bring financial inclusion to millions. Success Stories in Fintech Across the MENA Region The MENA region is quietly becoming a fintech powerhouse.  It’s a fascinating story, driven by a confluence of factors: a young, digitally native population glued to their smartphones,  a burgeoning need for financial inclusion, and – let’s be honest – a healthy dose of entrepreneurial spirit.  Several startups are making waves, completely reshaping how people access and use financial services.  It’s a veritable explosion of innovation! Let’s dive into some prime examples.  Take Souqalmal (UAE), for instance.  Launched in 2012, this financial comparison platform lets users easily compare and buy insurance, credit cards, and loans.  Think of it as a Kayak for your finances – super helpful for making smart choices.  Their success?  A slick user interface and strong partnerships.  Their Series B funding round in 2020, snagging $10 million,  helped them supercharge their digital capabilities. Then there’s Fawry (Egypt), a true fintech behemoth.  Since 2008, they’ve been revolutionizing electronic payments, creating a massive network of agents and points of sale.  Need to pay a bill, top up your phone, or buy something online?  Fawry’s got you covered.  Their 2020 IPO, raising a whopping $100 million, marked a significant milestone – the first fintech IPO on the Egyptian stock exchange!  It speaks volumes about the region’s growing appetite for digital payments. The buy-now-pay-later (BNPL) scene is also booming.  Tamara (Saudi Arabia), founded in 2020, lets shoppers pay for online purchases in installments.  It’s a clever solution that’s resonated strongly with young Saudis, securing a hefty $6 million in seed funding.  Their success is a testament to the power of innovative consumer financing. Payfort (UAE), acquired by Amazon in 2017, is another key player.  They’re a payment processing powerhouse, enabling businesses across MENA to accept online payments securely and efficiently.  Their integration with Amazon has only amplified their reach and capabilities.  They’ve become indispensable for e-commerce growth in the region. Even established players are making their mark. N26, a German neobank, has successfully expanded into MENA, tailoring its fully digital banking experience to local needs – multilingual support and strategic partnerships are key to their success.  This highlights the growing demand for seamless, digital banking solutions. Other notable players include YAP (UAE), a digital banking platform focusing on financial literacy for a younger demographic; NymCard (UAE), providing digital card issuance and management solutions; BitOasis (UAE), the region’s leading cryptocurrency exchange; ZoodPay (Jordan), offering BNPL and digital wallets, focusing on financial inclusion; and Lendo (Saudi Arabia), a digital lending platform connecting borrowers and lenders. Each is carving its niche in this vibrant ecosystem. Which country is best for fintech? So, what’s the big picture?  The MENA fintech landscape is a dynamic, rapidly evolving space, attracting billions in investment.  Several key segments are driving this growth: payments, lending, insurtech, wealth management, and cryptocurrency.  Governments are playing a crucial role, creating supportive regulatory environments, including regulatory sandboxes, to foster innovation.  High smartphone penetration and

Arabian Frontrunner women
Lifestyle

Arabian Frontrunner Women

Arabian Frontrunner Women By Amna Kanwal In recent years, Arab women have emerged as the vanguard of fashion, business, and lifestyle, seamlessly blending the deep cultural heritage of the Arab world with modern innovation. Their creative and entrepreneurial strides have not only transformed their local communities but have also made significant ripples on a global stage. These women are rewriting the narrative of what it means to honour tradition while embracing modernity, standing as powerful figures who inspire future generations across various sectors. From athletics to entrepreneurship, Arabian frontrunner women are proving that determination and talent know no boundaries. Hana Al Rostamani: A Beacon of Leadership in Finance Hana Al Rostamani is a pioneering figure in the financial world. She currently serves as the Group Chief Executive Officer of First Abu Dhabi Bank (FAB), the UAE’s largest bank. Her appointment as the first woman to hold this prestigious position signifies a monumental shift in the male-dominated finance sector of the Arab world. With over 25 years of experience, Hana’s leadership is characterized by innovation, diversity, and inclusion. She is renowned for her transformative approach, particularly in leading the digital transformation of FAB’s personal banking services. Hana’s journey has seen her work across prestigious institutions such as First Gulf Bank, Citibank, and the AW Rostamani Group, providing her with both domestic and international expertise. Arabian frontrunner women continue to advocate for gender equality, pushing the boundaries of what’s possible in traditionally male-dominated sectors. Her academic credentials from George Washington University, where she earned a B.Sc. in Business Administration and an M.Sc. in Information Management, highlight her intellectual rigor. But her influence stretches far beyond finance. As the Chair of the Global Council on the Sustainable Development Goals and a member of several keyboards, including Buna, which facilitates cross-border payments in the Arab region, she is actively shaping the future of regional finance. Through their resilience and vision, Arabian frontrunner women are redefining success in industries such as finance, arts, and public service. Hana’s legacy is one of breaking barriers—not just for herself, but for women across the Arab world. By focusing on financial literacy, innovation, and sustainable development, she represents the bridge between tradition and modernity. Her work symbolises a shift in Arab society, showing that women can—and should—lead at the highest levels, inspiring a new generation to break free of conventional roles. Honayda Serafi: Saudi Arabia’s Fashion Visionary Honayda Serafi, a distinguished Saudi fashion designer, is a woman who champions the fusion of cultural tradition with modern aesthetics. Her work embodies the power of fashion to tell stories, with each collection deeply rooted in the rich heritage of Saudi Arabia while appealing to a global audience. Growing up in a household immersed in the arts, Honayda developed a profound appreciation for creativity from a young age. Her mother, an art and fashion historian, instilled in her the importance of cultural identity, which she now intricately weaves into her designs. Educated in Paris, Honayda’s fashion career blossomed, where she mastered the art of balancing heritage with high fashion. Her fashion line represents empowerment and individuality, challenging conventional norms while embracing tradition. Honayda is more than a designer; she is a storyteller. Each piece she creates tells a narrative, often inspired by strong women and the power of self-expression. This is particularly vital in the Arab world, where she inspires women to be both proud of their cultural roots and unafraid to break new ground. In addition to her design work, Honayda is a passionate advocate for sustainability. She integrates eco-friendly materials and ethical practices into her fashion, setting a new standard for responsible luxury in the Middle East. Her philanthropic initiative ‘Sketch&Give,’ aimed at empowering young designers, further underlines her dedication to nurturing future generations. Honayda’s impact is undeniable, not just in fashion but in empowering Arab women to find their voice and take centre stage on the global platform. She exemplifies the rising strength of Saudi women in a region experiencing rapid change. Shireen Abu El Ezz: Egyptian Actress and Cultural Advocate Shireen Abu El Ezz is a powerhouse in Egyptian cinema, theatre, and television, captivating audiences with her versatility and emotional depth. Her journey from a young aspiring actress to one of Egypt’s most celebrated talents speaks to her relentless commitment to her craft and her passion for the arts. Shireen’s career is defined by her ability to bring authenticity and profound emotion to her roles, which has earned her critical acclaim. But her influence goes beyond her on-screen presence. She is a vocal advocate for the arts, recognizing their pivotal role in shaping society. In a time when many traditional art forms are at risk of fading, Shireen uses her platform to promote the preservation of Egypt’s cultural heritage. The achievements of Arabian frontrunner women in technology and science are reshaping the global perception of the region. She also takes pride in mentoring young actors, guiding them through the complexities of the industry, and encouraging them to remain true to their unique voices. Her work in promoting cultural narratives that resonate with both local and international audiences makes her a cultural leader, ensuring that Egypt’s rich artistic heritage is both preserved and celebrated. Through her dedication to the arts and her commitment to community initiatives, Shireen Abu El Ezz is not just a star of the screen, but a vital figure in the Arab world’s cultural landscape. She represents the power of storytelling and the importance of art as a medium for cultural preservation and societal change. As role models, Arabian frontrunner women inspire young girls to pursue their dreams, regardless of societal limitations. Asalah Mostafa Nasri: The Voice of the Arab World Asalah Mostafa Nasri, commonly known as Asalah, is one of the Arab world’s most iconic singers. With her powerful, emotive voice, she has captured the hearts of millions, becoming a cherished figure across the Middle East. Born in Damascus, Asalah’s musical journey began early in life, and she has since evolved into a symbol of cultural pride and artistic

The Future is Female
business

The Future is Female How female entrepreneurs are taking over the Middle East

THE FUTURE IS FEMALE How Female Entrepreneurs Are Taking Over the Middle East By Minahil Rasool Many years ago, the Arab world was known to be conservative, with women not having much liberty and independence and being bound to their domestic spaces, while men were the breadwinners of families with far more liberty, having the upper hand in society. Fast-forward to the present day, the Middle East has been evolving with women’s rights and has come a long way already. Women in Saudi Arabia were given the right to drive from mid-2018 onward, along with their right to travel without a male guardian after turning 21 in 2019 onwards. The UAE introduced equal pay legislation in 2018, along with many women in the UAE holding key ministerial positions today. Many other changes as such have been taking place all over the Middle East, reflecting on the region’s evolution with global norms.  Today, the literacy rate in the UAE for Emirati women is at an astonishing 95.8%, with over 70% of university graduates being women. Omani women have a similar literacy rate, surging at 91% as of 2015, with more than 50% of students being female as of 2020, along with more than 46% of women employed in the workforce.  These metrics prove how far women are thriving and striving in various areas and are climbing the ladder to becoming equal to men in the work world by the day.  How are women taking over the business world?  Many women in the MENA region are rising as entrepreneurs and are becoming motivational role models for each other to strive in today’s dynamic work world.  Azza Fahmy, widely known as the first lady of Egyptian Jewellery, is internationally renowned for her unique pieces that reflect her Egyptian heritage and has been thriving for 40+ years. She defied all stereotypes and boundaries of gender inequality to work as a craftsman and learn the tricks of the trade.  Fahmy also went ahead with writing a book called ‘Enchanted Jewellery of Egypt,’ which explores the social and economic aspects of each Egyptian community. The ecstatic jewellery designer claims that love and passion are the sole keys to success; her inspiring words and charismatic attitude toward her profession make her a role model for many women today.  Tunisian Sarah Arbi, known to be MENA’s boss woman, broke cultural stereotypes and began her own marketing start-up called ‘G-Dice,’ with a bold approach to marketing with her emphasis on societal issues. She developed a desire for communications while pursuing engineering and claimed to have known that is what she truly wanted to pursue professionally. She juggled various jobs to make ends meet and ultimately got the chance to fulfill her true passion after graduating with a diploma in industrial chemistry. This was when she decided to pursue her dream of a marketing career and gave birth to her brainchild, G-Dice, a creative marketing agency.  Behind every campaign they design is a team of dynamic and creative marketers brainstoming their way through breaking societal norms. Young entrepreneur Dana Khater built her way up the fashion world by starting up her own brand, ‘Coterique,’ with a widespread network in North America and the UAE.  Balancing between different career choices and the highs and lows of the job market, Khater initially conceived the concept of Coterique as a fashion magazine where she would showcase up-and-rising designers and fashion stories rather than duplicating every other magazine’s content; this became her magazine’s USP.  It was when she travelled to countries like Japan and South Korea that she realized the amount of hidden talent in such countries without much access to social media to sell their products; that became a turning point for her brand as she shifted it to a platform that showcased young designers from diverse countries like Georgia, Turkey, Philippines, UAE, Serbia, USA, and many more.  Coterique’s expert designer attends various fashion events to search for rising stars in the fashion world to expand. Khater claims that a major source of her motivation has been her mother, who always encouraged her to test her limits and break barriers between her and her dreams. Dana’s story is an inspiration to many young women looking to take that risk and kick-start their start-up ideas.  Moroccan-based Samia Haimoura came up with the idea to create an app to fight against sexual harassment that women in the Arab world face on a regular basis. Many women in the MENA region carry within themselves a sense of fear when walking down the street alone, regardless of the time of the day. UN Women’s research proves that approximately 93% of women in the MENA region have suffered a form of harassment at least once in their lives.  Haimoura developed ‘Securella’ to allow women in potential danger to trigger an alarm, and that’s when agents would intervene right away and help them with taking alternative routes to safety in return for a commission.  Samia is fiercely devoted to women’s rights and to working toward letting women embrace their security and freedom of walking out alone. This initiative by Haimoura is a kick to spread awareness about sexual harassment, along with being available to help women who struggle with situations such as this.  These are just a few of thousands of women’s success stories from the Middle East, which goes to prove just how far women are thriving today with their careers, especially considering each of the motivational factors that drive them to achieve their goals and more. 

Revealing Opportunities Learning from the West in Education
Featured

Revealing Opportunities Learning from the West in Education

Revealing Opportunities Learning from the West in Education By Aniqa Yousaf A robust and inclusive education system is crucial for the development and prosperity of every society. It serves as the foundation upon which individuals build their futures, enabling them to acquire essential knowledge, skills, and critical thinking abilities necessary for personal growth and societal advancement. However, flaws in education systems persist in regions such as the Middle East, Africa, and South Asia, hindering the realization of these benefits for millions.  In these regions, challenges such as inadequate infrastructure, insufficient resources, and outdated curricula contribute to low literacy rates, high dropout rates, and limited access to quality education. Additionally, cultural and societal barriers, including gender disparities and entrenched poverty, further exacerbate these issues, perpetuating cycles of inequality and hindering socio-economic progress. Addressing these flaws and investing in comprehensive education reforms are imperative to ensure equitable access to quality education for all, empowering individuals and communities to thrive and contribute positively to their societies. In the collective consciousness of the Arab world, education stands as the beacon of progress, the solid bedrock upon which Arab societies are built. Yet, as we peel back the many layers of this cherished belief and peer into the stark light of reality, we see a very different picture. Unfortunately, this picture emerges as painted not in hues of advancement but in shades of deficiency and disparity. Reports from esteemed institutions like the United Nations, the Brookings Institute, and the World Bank paint a very sobering portrait of education in the Arab states. Despite the prevalent notion of its efficacy, the evidence sadly suggests otherwise. Deficits in educational attainment, enrolment, and performance on international tests cast a shadow over the perceived effectiveness of education in the region. For instance, the United Nations Development Programme’s Arab Human Development Reports have consistently highlighted the disparities in education across Arab states. These reports have pointed to challenges such as high dropout rates, low literacy levels, and gender disparities, which very much hinder educational progress in the region. When compared to developed nations like the United States, the United Kingdom, and France, the disparities become glaringly evident. While the Arab world basks very much in the warmth of tradition and heritage, developed nations are surging very much ahead on the tides of innovation and excellence. In the United States, education is not just a tool for advancement—it is very much the cornerstone of societal progress. From the bustling classrooms of urban centers to the sprawling campuses of prestigious universities, opportunities very much abound for all. The Programme for International Student Assessment (PISA) rankings consistently place the United States among the top performers in education globally. Similarly, in the United Kingdom and France, a very strong commitment to academic rigor and intellectual curiosity propels societies forward into the future. The Organisation for Economic Co-operation and Development (OECD) reports underscore the very high effectiveness of educational policies and investments in these countries, which very much contribute to their high levels of student achievement and overall educational quality. Amidst the echoes of progress in the West, the Arab world finds itself ensnared in a very wide web of inadequacy and underachievement. Despite the reverence for education, access remains very unequal, resources are scarce, and outcomes fall short of global standards. The mirage of advancement shatters upon closer inspection, revealing the harsh realities of educational deficits and missed opportunities. Several factors contribute to the lag in education in the Middle East. Political instability, economic challenges, and social barriers very often impede efforts to reform educational systems and provide equitable access to quality education. Moreover, cultural attitudes towards education, including gender norms and traditional values, can further exacerbate disparities in educational attainment. However, there is much to learn from the successes of Western educational systems. The emphasis on innovation, investment in resources, and a commitment to equitable access have propelled these nations to the forefront of global education. The Arab world can benefit greatly from studying and adapting these strategies to its own context. Investments in education must not only focus on infrastructure but also on teacher training, curriculum development, and community engagement. Moreover, addressing cultural barriers and societal norms that hinder educational progress, particularly for marginalized groups, is essential for creating inclusive and effective educational systems. As we confront these disparities, it is imperative that we move beyond perception and embrace reality. Education may indeed hold the key to societal advancement, but it is only through acknowledging and addressing its shortcomings that true progress can be achieved. Let us heed the lessons of the past and very much chart a course towards a future where education truly becomes the catalyst for change that the Arab world so desperately needs! In the collective consciousness of the Arab world, education stands as the beacon of progress, the solid bedrock upon which Arab societies are built. Yet, as we peel back the many layers of this cherished belief and peer into the stark light of reality, we see a very different picture. Unfortunately, this picture emerges as painted not in hues of advancement but in shades of deficiency and disparity. Reports from esteemed institutions like the United Nations, the Brookings Institute, and the World Bank paint a very sobering portrait of education in the Arab states. Despite the prevalent notion of its efficacy, the evidence sadly suggests otherwise. Deficits in educational attainment, enrollment, and performance on international tests cast a shadow over the perceived effectiveness of education in the region. For instance, the United Nations Development Programme’s Arab Human Development Reports have consistently highlighted the disparities in education across Arab states. These reports have pointed to challenges such as high dropout rates, low literacy levels, and gender disparities, which very much hinder educational progress in the region. When compared to developed nations like the United States, the United Kingdom, and France, the disparities become glaringly evident. While the Arab world basks very much in the warmth of tradition and heritage, developed nations are surging very much

Unveiling the Legacy, Women Shaping the Future of STEM
Featured

Women Shaping the Future of STEM

Unveiling the LegacyWomen shaping the Future of STEM By Aniqa Yousef Deep within the labs, amidst the hum of computers and towering technological wonders, lies an untold narrative—a saga of resilience, determination, and extraordinary discoveries by women in STEM. This narrative remains obscured by gender biases and societal norms, yet beneath the surface, it reveals a tapestry of female innovators, each thread a testament to their unwavering resolve to shatter barriers and defy expectations. In an era dominated by men in science, technology, engineering, and mathematics (STEM), women quietly etched their mark amid a sea of male faces, contributing to the field with remarkable achievements. From Marie Curie, the pioneering physicist who uncovered radium and polonium, to Ada Lovelace, the visionary mathematician who laid the groundwork for modern computing, these women challenged conventions and rewrote history’s script. Yet, behind their groundbreaking accomplishments lies a hidden struggle—a battle against societal norms, gender biases, and systemic barriers. Countless female minds saw their potential stifled and their dreams deferred simply for daring to pursue careers in STEM. Despite facing myriad obstacles, from limited access to education and funding to discrimination and glass ceilings, these women persisted, driven by a passion for discovery and a determination to leave an indelible mark on the world. Research from the American Association of University Women reveals that 58% of women in STEM face workplace gender bias, indicating a higher likelihood of discrimination compared to men. Stereotypes and biases make STEM primarily male-dominated, creating doubts about women’s competence in the field. Limited access to quality education and societal expectations further hinder women’s success in STEM, perpetuating discrimination, harassment, and unequal treatment. Yet, women in STEM persevere, fueled by their passion for discovery and their resolve to leave a lasting impact. Their remarkable contributions, once obscured from public view, are now emerging as a treasure trove of triumphs and victories. From Rosalind Franklin’s pivotal work on DNA to Grace Hopper’s groundbreaking advancements in computer programming, women have played crucial roles in driving scientific progress across continents and centuries. Women in STEM deserve greater recognition and equality today. Their voices, achievements, and determination to overcome barriers should inspire admiration and serve as a beacon of hope for future generations. Trailblazers like Maryam Mirzakhani, the first woman to win the Fields Medal, exemplify the transformative potential of women in STEM fields. As we celebrate the extraordinary contributions of women like Jennifer Doudna, Emmanuelle Charpentier, Katherine Johnson, Frances Arnold, and May-Britt Moser, we acknowledge their perseverance and resilience in the face of bias and barriers. Their stories represent a testament to the power of grit and drive, shaping the future of science, technology, engineering, and mathematics. The tale of women in STEM is one of resilience, determination, and triumph against all odds. By acknowledging their past, celebrating their present, and shaping their future, we can ensure that women’s contributions to STEM are no longer hidden figures but shining stars guiding us toward a brighter tomorrow.

Global Assignation
Featured

Global Assignation Breaking Down the Walls of Time Zones and Distance

Global Assignation Breaking Down the Walls of Time Zones and Distance By Amna Kanwal Have you ever imagined working seamlessly with someone halfway around the world? Today, it’s as easy as pie and part of our daily routine. Thanks to incredible technological advances and a more connected world, time zones and long distances barely matter anymore.  As we move forward in this thrilling era, the old challenges of being in different places at the same time have shrunk to minor inconveniences. We’re truly part of one big, global team now. Navigating Cultural Diversity and the Human Aspect of Global Collaboration Next, working across cultures can be a game-changer, though it comes with its own set of challenges. Ever noticed how straightforward communication in the U.S. might seem rude in Japan where subtlety is key? Getting these nuances right is essential for a harmonious international workspace. You can consider the case of GlobalTech a company that’s embraced flexible hours and asynchronous communication to tackle time zone hassles.  Thus, this approach lets their global teamwork when they’re most productive, regardless of location. But the real magic happens when diverse teams collaborate. Take GlobalTech’s latest project: a video game developed by creatives in the UK, Brazil, and South Korea. Each team brought unique cultural insights that transformed a simple game into a worldwide hit. This kind of teamwork doesn’t just lead to breakthroughs in projects it also grows personal skills, like adaptability and empathy, equipping us to be better global citizens. As we continue to connect across borders, these experiences show us how our differences can lead to our greatest achievements. The Technological Impulse for International Cooperation​ Remember when international collaboration meant expensive long-distance calls and waiting days for postal mail? Those days are long gone. Today, the internet and a host of technological advancements like instant messaging, video conferencing, and cloud solutions have revolutionized the way we connect. Moreover, tools like Zoom, Microsoft Teams, and Slack make it possible for a marketing team in New York to strategize in real-time with designers in Mumbai, or for a teacher in Tokyo to educate students in Berlin without missing a beat. Cloud-based platforms such as Google Drive and Dropbox take global cooperation a step further. Simultaneously, they allow documents to be edited by people all over the world. This incredible level of connectivity lets businesses operate around the clock, leveraging time zone differences to boost productivity and ensure a continuous workflow. The Economic Impact of Global Engagement​ However, the way we do business across the globe has some pretty impressive benefits. As statistics estimate 2012’s direct economic effect and investment relieved significant global burdens. Take the story of Acme Tech, for instance. This tech company from the U.S. has tapped into the power of global collaboration.  They have customer service teams spread out across different time zones, ensuring that help is always available, day or night, without wearing out any single team. This strategy isn’t just about 24/7 support it’s about growing on a global scale. Having a diverse workforce from various cultures brings fresh ideas and new approaches, sparking innovation at Acme Tech.  Plus, with today’s tech, even smaller companies can go global, using methods like outsourcing and a “follow-the-sun” model for non-stop software development. This approach shows just how businesses can thrive by embracing a worldwide stage. Navigating Cultural Diversity and the Human Aspect of Global Collaboration Next, working across cultures can be a game-changer, though it comes with its own set of challenges. Ever noticed how straightforward communication in the U.S. might seem rude in Japan where subtlety is key? Getting these nuances right is essential for a harmonious international workspace. You can consider the case of GlobalTech a company that’s embraced flexible hours and asynchronous communication to tackle time zone hassles.  Thus, this approach lets their global teamwork when they’re most productive, regardless of location. But the real magic happens when diverse teams collaborate. Take GlobalTech’s latest project: a video game developed by creatives in the UK, Brazil, and South Korea. Each team brought unique cultural insights that transformed a simple game into a worldwide hit. This kind of teamwork doesn’t just lead to breakthroughs in projects it also grows personal skills, like adaptability and empathy, equipping us to be better global citizens. As we continue to connect across borders, these experiences show us how our differences can lead to our greatest achievements. Looking Forward: The Future of International Collaboration Looking ahead, the prospects for global teamwork are bright, with emerging tech like AI, virtual reality, and automation set to knock down even more barriers of distance and language. Soon, we might be holding meetings in virtual spaces that make us feel like we’re all in the same room, regardless of physical location, and AI translators could become key in bridging language gaps, and smoothing out interactions across different cultures. Final Thoughts The rise of digital communication and remote work has not only made global collaboration a reality but has also redefined our workplace. While managing time zones and cultural differences presents challenges, the benefits of increased innovation, diversity, and efficiency mark the dawn of a new era. As these global connections deepen, they will continually shape how we work, learn, and connect, seamlessly integrating into the fabric of our daily lives. As we move forward, let us know how we can continue to improve and evolve together in this ever-connected world.

Glazing the Middle Eastern runway: Dubai Fashion Week’s core highlights
Featured

Glazing the Middle Eastern runway Dubai Fashion Week’s core highlights

Glazing the Middle Eastern runway Dubai Fashion Week’s core highlights By Minahil Rasool The much-anticipated Dubai Fashion Week took place recently between the 1st and 7th of September, with its extravagant array of designers setting the stage on fire with their spring/summer 2025 collections consisting of a fiery blend of culture, modernity, and futuristic fashion.  The week was studded with cultural influence and creativity, from workshops to fashion line-ups, with many diverse designers stealing the show each night.  The first day of the event kicked off with Malaysian brand Rizman Ruzaini opening and making its way onto the runway with its collection, called ‘Mustika,’ which was a divine compilation of Malaysia’s rich heritage, with their ‘Kebaya’ stealing the spotlight with its elegance; the collection showcased a spread of designs with an elegant combination of modernness and intricateness. Followed by Libyan designer Amjad Khalil showcasing his enthralling ‘Beyond Black’ collection, with each piece of his collection representing a journey of transformation, embodying various of his own experiences in his dresses. Erika Bendaña’s ‘505’ collection took inspiration from his Nicaraguan heritage and celebrated it with vast prints and breathtaking symbolization of love through the bridal gowns. Filipino fashion designer Angelo Estera debuted on the Fashion Week ramp with his captivating collection inspired by a spectacular fusion of Eastern oriental and Arabian elegance. Moving forward to the second day of the event, which was opened by Adolfo Dominguez unraveling his Autumn/Winter 2024 ‘IKIGAI’ collection, which drew inspiration from the renowned Japanese concept of finding purpose in life, which was a bold blend of contemporary styles and tradition, from diverse prints, ruffles, and crinkled fabrics, all in vibrant, neutral tones. Ihab Jiryis followed with his Spring/Summer 2025 collection, which explored empowerment and femininity and turned out to be an enthralling blend of creativity and elegance. The breathtaking ‘Phantom of the Opera’ collection by Designers & Us took inspiration from the luxurious 1881 era, making the collection an inspiration for the diverse women present during operas at the time. Swarovski closed the second day of the event by unveiling its ‘Created Diamonds’ collection, which was made of lab-grown diamonds using 100% renewable energy and recycled gold and silver. The third day of DFW was a lore of trendsetting regional and international brands, kick-started by Dima Ayad cheering on for femininity through her collection, which set it apart through the unique fabrics, florals, and silhouettes. Ayad’s collection embraced inclusivity by catering to models of all body types through her collection. Followed by Emirati designer Heba Jasmi, her collection ‘State of Art’ showcased the designer’s dedication to creativity and artistry with the delicate work of abstract embroidery, prints, intricate lace, and vigorous colors. Her collection made use of various shapes, rich fabric, drapery, and 3-D features. Michael Cinco became the star of the show for the third day, portraying enthralling craftmanship.  The ancient Roman era inspired his collection, with a swift blend of luxury, history, and contemporary style, with a ready-to-wear section of his collection focused on casual and daily wear. The highlight of his collection was the debut of his Luxury Micro Diamond Collection. Day four began with the third edition of Threads talks, which was backed by Instagram, where industry leaders came together to talk about the upcoming future of fashion in the GCC, from the dynamic variants of the retail world to influencing the digital world, this discussion aimed to reshape the potential future of fashion in the region on a global level. Riva, a well-known luxury brand in the GCC, brought out a versatile collection with a blend of elegance and contemporary aura; from the use of intricate embroidery and deep, cool shades, the collection was perfectly designed for modern-day luxury. Followed by CHOICE unveiling their elegant collection, which took inspiration from the 70s’ aesthetic, paying a powerful tribute to womanhood. The silks and monochromatic color palette of the collection are what added the ‘it’ factor. Heaven Lights’ ‘Solaraine’ collection made its debut at DFW with its modest blend of contemporary elegance with distinctive designs, backing up its motive of trendy yet modest wear. Viva Vox stole the show by closing it with bold, statement pieces, leaving the audience enthralled by the innovative and visionary designs in the collection. A large part of this collection encouraged the audience to create an emotional perception of each design that took the runway. Day five was kicked off by FAD Institute of Luxury, Fashion, and Style, a fashion University in Dubai Design District, which shed light on their 20 emerging talents. Their show featured a wide array of couture and ready-to-wear outfits, with experiments on color blocking, various patterns, and silhouettes.  The university’s commitment to encouraging its students to explore further opportunities in the fashion world was highly appreciated. REBORN had brought out their Spring/Summer 2025 collection, which was vastly inspired by dynamic daily wear. The collection consisted of staples that stood out for the regular lifestyle, from shirt dresses to 2-piece sets and contemporary draping, all following a neutral, clean aesthetic color palette. Followed by April & Alex’s Spring/Summer 2025 collection, ‘Blossoming Seeds,’ which was told to be inspired by the transformation of seeds into flowers. The collection dug deep into growth and transformation throughout women’s journeys. Earthy undertones inspired the color palette of this collection. They also debuted their footwear collection. Buttonscarves set a bold perception on the DFW stage with its ‘Lucent Dusk’ collection made of opulent fabrics like satin and jacquard. The brand has been on a mission to bring Indonesian fashion to the global stage. The day concluded with an exclusive dinner hosted by Instagram and The Arab Fashion Council with vital industry designers and influencers.  The sixth and final day was the highlight of the entire week, as global icon Roberto Cavalli closed the Spring/Summer 2025 show. From the iconic animal prints, trench coats, silk shirts, and cowboy hats, Cavalli made sure to make the ideal entry. The iconic collections hailing from Milan to Dubai’s runway marks a stepping

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