Lifestyle

AFAQ ASLAN The Voice, The Vision, and the Veil of Luxury By Jane Stevens From the vibrant streets of Baku to the dazzling skyline of Dubai, Afaq Aslan has crafted a journey that is nothing short of extraordinary. Known first for her powerful voice as a singer in Azerbaijan, Afaq has now become a rising fashion entrepreneur, fusing cultural heritage with modern luxury in her eponymous brand. Afaq is not just designing garments, she’s building a world where modesty meets magnetism, where women can own their elegance without compromise. “I’ve always had a love for design,” Afaq begins. “Since childhood, it was clear to me that I wanted to create something beautiful for women. I graduated from the Construction and Architecture University in Azerbaijan, in the faculty of design, and while music was my favorite hobby, I always dreamed of launching my own fashion brand.” That dream took root early in her life. Growing up in a creatively rich environment, Afaq was surrounded by stories, song, and sophisticated taste. Her grandfather, a celebrated academic, rector of the University of Arts in Azerbaijan, and a noted lyricist for popular musicals, left a strong impression on her. “He was my first source of inspiration,” she recalls. “He was not only a professor but also a famous writer. His passion for the arts, for storytelling, and for culture shaped my world from a very young age. I truly believe the love for music and creativity is in my DNA.” Afaq’s first claim to fame came through her music career in Azerbaijan. Her soulful voice and stage presence earned her widespread recognition, but despite her success in music, her passion for fashion never waned. Five years ago, she made the pivotal decision to move to Dubai, setting aside her music to pursue a long-held dream. “When I moved to Dubai, I made the decision to pause my music career and focus fully on fashion,” she explains. “It was time to chase the other half of my passion. That’s how my fashion company was born.” The result is a luxurious abaya line that redefines modest fashion for the modern Middle Eastern woman. With a focus on sophistication, elegance, and femininity, Afaq’s designs challenge outdated perceptions of traditional wear. “One of my biggest motivations came from observing how simple abayas often were,” she says. “I wanted to show women that you can be stunningly attractive, even sexy, without revealing your body. A well-designed abaya speaks volumes. It’s not about showing more, it’s about saying more with less.” Her collections are known for their rich fabrics, couture cuts, and intricate detailing, each piece telling a story of empowerment and beauty. And Afaq is not just the designer behind the scenes. With her striking looks and camera presence, she proudly models her own designs. “I use my beauty to amplify the message of my work,” she says. “Being a model, a singer, and a designer, these are all forms of art. For me, they’re connected. Art is the center of everything I do, so it doesn’t feel like I’m switching roles. It’s just me expressing myself in different ways.”  Running a fashion brand, however, is no easy feat, especially as a young entrepreneur managing a growing team in a highly competitive market. Afaq is candid about the hurdles she’s faced in bringing her vision to life. “There were moments I felt discouraged,” she admits. “Managing a big team, making all the right decisions, it’s a lot of pressure. But my love for fashion kept me going. I reminded myself every day why I started. I had a goal, and I knew I had to see it through.” Her resilience and dedication are evident in every detail of her brand, which continues to gain traction across Dubai and beyond. But Afaq’s ambitions don’t end there. “My main goal for the next few years is to turn my brand into a leading luxury abaya label across the Middle East,” she says confidently. “I want to open a grand showroom in Dubai, where women from all over the region can experience the full essence of the brand. I also want to see my designs worn in Saudi Arabia, Kuwait, Qatar, and everywhere where women value tradition blended with contemporary fashion.” Despite her busy schedule, Afaq remains deeply connected with her fanbase, especially through Instagram and TikTok. With thousands of followers and growing influence, she shares not just her collections, but glimpses of her personal journey, offering inspiration to young women pursuing their dreams. “I post content that is engaging and relatable,” she explains. “Whether it’s a behind-the-scenes look at a photoshoot or a motivational quote, I want my followers to find something of value. I also go live often to connect with them directly. I answer questions, talk about fashion, and just have real conversations. It’s important to me to stay close to the people who support me.” Her personal style, much like her brand, is bold and distinct. Afaq refuses to blend in or follow trends blindly. “I love uniqueness,” she says with a smile. “I always want to stand out, not to impress, but to express. I don’t like repetition, and I don’t like being just another person in the crowd. I think that mindset is what helped me shape something original in the fashion world.” When asked about her experience in Dubai, Afaq expresses a deep sense of belonging. “Dubai feels like my second home,” she says. “It’s a Muslim country like Azerbaijan, and culturally, there are many similarities. I’ve never felt like a guest here. On the contrary, this city welcomed me and gave me the freedom to create. It’s full of opportunities and positive energy. That’s why I love it.” As much as she is focused on her career, Afaq’s dreams are beautifully balanced between professional success and personal fulfillment. “Personally,” she reveals, “I want to get married, have a loving family, and raise beautiful children. That’s just as important to me as building a fashion empire.

Loubna Baghdad A Voice Bridging Cultures and Emotions By Afef Yousfi With roots tracing back to Morocco and a heart that beats in the UAE, Loubna Baghdad is more than a singer, she’s a soulful storyteller whose voice transcends borders. Her artistic journey is deeply influenced by the cultures that raised her, crafting a sound and style that is both timeless and contemporary. “Being influenced by both Moroccan and Emirati cultures is a gift I carry with deep pride,” says Loubna. “Morocco has instilled in me a profound appreciation for history, intricate patterns, and vibrant color. The rhythms, the depth of expression, it’s a culture that sings from the heart.” In contrast, the UAE has taught her the art of balance and innovation. “It’s a place where tradition is honored while innovation is embraced, and that duality resonates with me deeply as an artist,” she adds. This blend of bold emotion and refined elegance forms the foundation of her music, a bridge between two rich worlds. Loubna’s connection to music was forged early in life. “Even before I understood lyrics, I could feel the emotion behind a song,” she recalls. The moment she sang in front of an audience and saw their emotional reaction, everything changed. “Music had the power to connect hearts, to heal, and to inspire, and that moment gave me clarity, this is what I’m meant to do.” Known for her magnetic presence on stage, Loubna describes performing as an emotional exchange. “It’s about creating a real connection between me and the audience, where feelings and good energy flow both ways.” Her songs carry stories of love, hope, loss, strength, and joy, all rooted in personal truth and a desire to reach others on a deeper level. Living in the UAE has opened countless doors for Loubna. “The country’s vibrant energy, cultural diversity, and creative opportunities have played a major role in shaping my journey,” she explains. The move gave her confidence and exposure, and most importantly, helped her dream bigger. “It wasn’t just a change of location, it was the moment I truly stepped into my path as a professional singer.” With a style that’s bold and elegant, Loubna uses visual identity to further her storytelling. “It’s more than just fashion or appearance, it’s a reflection of my personality, my Moroccan identity, and the stories I tell through music.” For her, image and music work hand in hand as tools for connection. Loubna counts her move from Morocco to the UAE as a turning point. “That step changed everything, not just in terms of opportunities, but in how I saw myself as an artist.” It became the foundation for a new chapter filled with growth and purpose. Her creative process begins with a feeling. “I follow my intuition. If something touches me emotionally, I know it has the potential to touch others too.” She balances this inner pull with a deep awareness of her audience.  “People want to feel something real when they listen, whether it’s happiness, strength, or even healing.” The process includes practice, refinement, and an honest delivery that speaks from the heart. Navigating both the Moroccan and Emirati entertainment worlds is a challenge Loubna embraces with grace. “Each has its own style, culture, and audience, and I feel lucky to learn from both.” She stays rooted in Morocco’s soulful traditions while exploring innovation and diversity in the UAE. “I try to bring the best of both worlds into my art.” “Women are unstoppable,” she declares. “I want young Arab women to know they can follow their dreams, no matter what.” Her story is a testament to self-belief and cultural pride. “You don’t have to change who you are to succeed. You can be proud of your roots and still be bold, creative, and different.” Loubna teases an exciting year ahead. “2025 is going to be a big year! I have new songs coming that explore different styles and emotions.” It’s a time of growth and deeper connection with her fans. “I’m so grateful for all the love and support, and I promise, the best is yet to come.”

Al Burak Perfumes The Story of Mohammad Fouad Al-Hraki and Al Burak Perfumes By Dana Al Bashiti In the Middle East, perfume is more than a luxury, it is heritage, identity, and daily ritual. While the world embraces fragrance as fashion or self-expression, in Arab culture, perfume is woven into the fabric of life itself. From religious traditions like the use of oud and musk during prayers, to the daily gesture of perfuming garments before leaving home, scent holds a revered place. It carries history, marks celebration, and evokes memory in ways unmatched elsewhere. This reverence for fragrance is especially apparent in the story of Mohammad Fouad Al-Hraki, the founder of Al Burak Perfumes, whose journey redefines perfume as an emotional language that speaks directly to the soul. Mohammad Fouad Al-Hraki doesn’t just create perfumes, he reconstructs memories. His roots in Damascus, Al-Harjala, and Ain al-Fijeh are inseparable from the inspiration behind his creations. He often speaks of Damascus not just as a place, but as a scent. “Fragrance is emotional architecture,” he says. He remembers the scent of jasmine in Al-Qanawat, insisting that it carries particles of Damascene soil and the warmth of its ancient stones. In his lab, he uses refined techniques such as cold enfleurage to capture this essence with purity, but it is his memories that guide the process. Despite the science, the heart of the fragrance remains entirely Syrian. One of his most poetic creations is a perfume he named A Whiff of Nostalgia, which he describes as an emotional-chemical equation, one part morning mist from Mount Qasioun, one part the scent of his mother’s handkerchief tucked away in a drawer from his school days. Technically, he uses white musk and bergamot to evoke the sudden warmth of recollection, but the true alchemy lies in how the scent makes absence feel tangible. For Al-Hraki, perfume is a way to hold onto people, moments, and places no longer near. His career has taken him through some of the finest establishments in the fragrance world, such as Paris Gallery and Roja Parfums. From Paris Gallery, he learned the art of presentation, how to sell a fragrance as a story. From Roja, he grasped the discipline of timing in composition, likening it to a symphony. Still, his own style matured with intention, swapping classical French elements for deeper Eastern notes like Yemeni frankincense and Ceylonese cinnamon. These ingredients reflect not only his personal taste but his cultural identity. He often maps his perfumes like scenes from memory. One such creation is Pavement d’Enfance, inspired by the sidewalks of his childhood. At its heart is Arabic coffee, blended with the scent of old schoolbooks. Using steam distillation to extract the warmth of roasted beans and base notes of cedarwood to honor his family’s wooden bench, the fragrance becomes a tribute to personal history. Strikingly, customers often say it reminds them of their own childhoods, even if the details differ. This is the mark of true craftsmanship, creating something deeply personal yet universally relatable. Al-Hraki works from what he calls a “Fragrance Map.” He imagines a setting, such as his grandfather’s courtyard, and then seeks out the ingredients that represent it. To mimic the smell of earth after rain, he blends geranium with patchouli.  But the most demanding part of this journey is fixation, where he tests the scent on skin over 24 hours to ensure that the memory it evokes does not fade too quickly. His understanding of perfume is deeply tactile and artistic, often drawing parallels with cooking. Just as the right oil temperature can make or break a dish, so too can the evaporation rate of perfume notes shape the final story. He gives the example of saffron, a note that must appear ten minutes after application, in the same way its flavor unfolds after chewing. For Al-Hraki, exile has not been just a physical journey, it’s also been scented. Creating perfume is his way of reconnecting with Syria. When he blends Damascene rose with amber, it is as though he is gathering scattered fragments of his city. Even when he substitutes rare botanicals with chemical equivalents due to availability, he never loses sight of the originals. Chemistry, he insists, must serve memory, not replace it. Preserving authenticity in his work has been a challenge. To recreate rare notes like Damascene jasmine or Zabadani cherry, he turns to chromatography to analyze their chemical makeup, then reconstructs them using available ingredients. In one case, he used benzaldehyde, which occurs in almonds, and combined it with orange blossom to capture the elusive cherry scent. The result feels remarkably faithful to the original, a triumph not just of science but of nostalgia. One of his most powerful moments came when an elderly customer tried his fragrance Café Nuri, inspired by the old coffee shops of Damascus. The man teared up and said it reminded him of the scent of dawn after Taraweeh prayers. For Al-Hraki, that moment confirmed that his technique had succeeded, not in a scientific sense, but in the most human way possible. When fragrance disappears into emotion, it has truly done its job. Looking to the future, Al-Hraki dreams of returning to Syria to launch a project called Perfume of Peace. This fragrance would be made entirely with local ingredients such as olive and citrus, symbols of resilience and rootedness. Though he plans to integrate modern tools like molecular fragmentation, he insists that its soul would feel like a breeze moving through the old alleys of Damascus. Through Al Burak Perfumes, Mohammad Fouad Al-Hraki offers more than a sensory experience. He gives us pieces of places we’ve loved, moments we’ve lost, and emotions we thought we’d forgotten. His work stands as a reminder that in the Middle East, perfume is not simply worn, it is lived. It is ritual, memory, identity, and in every bottle, Damascus breathes again.

Mariam AlYassI An Emirati Entrepreneur Redefining Success in Fashion and Media By Diana Brown In recent years, Arab women have emerged as powerful leaders, entrepreneurs, and visionaries across various industries, proving their capabilities in shaping the future. Their role in leadership is not only essential for economic growth but also for breaking barriers and redefining traditional norms. Arab women are known for their exceptional creativity, resilience, and ability to bring innovative ideas to life, making significant contributions in fields such as business, fashion, and media. Among these trailblazers is Mariam AlYassi, an Emirati entrepreneur who has successfully built a name for herself in the fashion and media industries, showcasing the brilliance and ambition that define Arab women today. Mariam AlYassi has made a remarkable impact as the founder of Wink by Mim and By Mim Design, brands that reflect her passion for creativity and elegance. With a strong presence on social media, she has captivated audiences with her innovative designs and business acumen. Her journey began in March 2015 when she started sharing her unique fashion and design aesthetics on Instagram.  Her creative approach quickly gained international recognition, making her one of the youngest Emirati designers to achieve global success. Her work has been featured in prestigious magazines and television, solidifying her reputation as a trendsetter in the industry. With a deep appreciation for high-end fashion, AlYassi draws inspiration from iconic designers such as Valentino and influential figures like Sheikha Moza. Her designs are known for their elegance, sophistication, and modern appeal, resonating with fashion enthusiasts worldwide. Beyond fashion, Mariam AlYassi has also proven her versatility by stepping into traditionally male-dominated fields. At just 22 years old, she became the first female UAE national car service adviser, breaking stereotypes and paving the way for other women to follow. Her determination and resilience have earned her admiration, not just as a designer but as a role model for aspiring entrepreneurs. Mariam AlYassi’s influence extends beyond her personal success. She stands as a true inspiration for women who aspire to create, innovate, and lead. Through her ventures and social media presence, she continues to empower others by showcasing the limitless possibilities of ambition and hard work.  Her story is a testament to the power of vision, persistence, and passion, proving that Arab women are not only shaping the present but also leading the future. As she continues to grow and evolve, Mariam AlYassi will undoubtedly inspire even more individuals, leaving a lasting impact on the fashion, media, and business industries.

Eid Around the World Traditions, Feasts, and Family Bonds By Amna Kanwal The moon is sighted. A chorus of joy erupts across cities, villages, and homes. In Istanbul, lanterns glow above grand mosques. In Lahore, streets buzz with last-minute shoppers. In London, families prepare elaborate feasts while mosques gear up for grand Eid prayers. In New York, children lay out their finest clothes, excited for the day ahead.  Eid has arrived—different in tradition but the same in spirit. For over a billion Muslims worldwide, Eid is more than a festival. It’s a time of faith, family, and feasting. The days leading up to it are filled with anticipation—markets brimming with sweets and silks, homes adorned with twinkling lights, and children dreaming of their Eidi (gift money). But while the essence of Eid remains the same, the way it’s celebrated varies beautifully across cultures. Every country adds a unique flavor to the occasion, from camel races in Dubai to Maamoul cookie feasts in Lebanon. In Africa, communities gather for massive street feasts, sharing traditional dishes with neighbors. In South Asia, henna stalls and jewelry markets stay open all night, catering to families eager to complete their Eid look. Meanwhile, multicultural Eid festivals bring together diverse Muslim communities in Europe and the Americas, showcasing traditions worldwide. In Indonesia, Takbiran processions fill the streets, with people chanting prayers while beating drums. In Somalia, families slaughter livestock and distribute meat to the poor, embodying the spirit of giving. In Bosnia, people bake traditional pita and share it with loved ones, reinforcing the bonds of family and friendship. As the crescent moon ushers in this joyous occasion, one thing becomes clear: Eid is not just a celebration; it’s a global connection woven through faith, love, and tradition. So, how does the world celebrate Eid? Let’s journey through its colors, customs, and cherished moments. The Build-Up to Eid: A Time of Preparation and Anticipation The final days of Ramadan bring a shift from deep spiritual reflection to a joyous sense of anticipation. As the holy month draws to a close, Muslims worldwide prepare for Eid al-Fitr in unique ways. The excitement is felt in the streets, homes, and the hearts of millions as they prepare to celebrate one of Islam’s most cherished festivals. As Ramadan nears its end, Muslims devote themselves to prayers, charity, and last-minute preparations. In Saudi Arabia, Mecca and Medina witnessed a surge of pilgrims performing their final Ramadan prayers at Islam’s holiest sites. The air is filled with spiritual fulfillment as worshippers gather to seek blessings before the month ends. In Pakistan and India, the focus shifts to Laylat al-Qadr, the “Night of Power,” believed to be the holiest night of the year. Mosques overflow with worshippers, some praying until dawn, seeking divine forgiveness and mercy. In Indonesia and Malaysia, the atmosphere is vibrant as communities organize Takbir Keliling, a grand procession where people chant prayers while carrying beautifully decorated lanterns, symbolizing the light of faith and unity. As Eid approaches, markets and shopping centers come alive with activity. In Cairo, Egypt, the historic Khan el-Khalili market bustles with families buying new clothes, sweets, and home decorations. Street vendors sell colorful lanterns while the aroma of freshly baked Eid treats fills the air. In Dubai, UAE, the excitement is even grander. Luxury malls extend their hours for Eid-exclusive sales, with extravagant light displays illuminating the city’s skyline. Families rush to buy the perfect abaya or kandura, ensuring they look their best for the celebrations. In Turkey, bakers work tirelessly to prepare kilograms of Baklava, a signature Eid treat made of layered pastry, nuts, and sweet syrup. Meanwhile, tailors stay up late, stitching elegant Eid outfits for customers eager to wear something new on special days. The Mehndi (henna) tradition is in full swing in South Asia. Women and girls gather in salons or at home, getting their hands adorned with intricate floral and paisley patterns. The deeper the henna color, the more festive the occasion feels. Young girls excitedly compare designs, while older women share stories of past Eids. The most awaited moment before Eid is the sighting of the crescent moon, marking the official end of Ramadan. Different countries follow their traditions when determining Eid. In Saudi Arabia and the UAE, astronomical calculations help set Eid dates in advance, ensuring that government offices and businesses can plan holidays accordingly. However, physical moon sightings are preferred in Pakistan, Morocco, and Indonesia. This sometimes leads to different countries celebrating Eid on slightly different days, adding to the cultural diversity of the festival In West Africa, entire communities gather at mosques and public squares, waiting for the announcement from religious leaders. As soon as the crescent moon is seen, mosques erupt with joyful chants of “Eid Mubarak!” signaling the final countdown to the festival. Children run through the streets cheering while families prepare their homes for the grand celebrations. Eid Morning: A Sacred Start to the Celebration Eid morning is a beautiful blend of spirituality and festivity. From the grand mosques of Mecca to the open fields of Bangladesh, millions of Muslims come together in an act of unity for the special Eid prayers. The air is filled with peace, gratitude, and excitement as families wake up early, dress in their finest clothes, and head out for the most significant event of the day—the Eid prayer. One of the most breathtaking sights on Eid morning is the mass prayer gatherings held worldwide. In Bangladesh, the Sholakia Eidgah hosts the country’s largest Eid prayer, with over 500,000 worshippers assembling in an open field to perform the special prayer. The sea of white garments and raised hands in worship creates an awe-inspiring moment of collective devotion. In Turkey, the Hagia Sophia Mosque is a historical and spiritual landmark filled with thousands of worshippers offering prayers in unison. The ancient walls, which have witnessed centuries of history, now resonate with the sounds of Takbir (praises of God) as people bow together in gratitude. In Pakistan, major

Maryna Karpeka Voyage of a Beauty Queen through Cultural Appreciation and Authenticity By Wajiha Naaz From Winning Miss Europe to Embracing Life in Saudi Arabia, the Ukrainian Model Inspires with Confidence and Kindness Maryna Karpeka’s journey in the world of beauty and fashion has been nothing short of extraordinary. From winning Miss CosmoWorld 2023 and being crowned Miss Europe 2022 to building a thriving career as a model and influencer, she continues to inspire with her resilience, passion, and dedication to her craft. Her experiences have shaped her into a strong, confident woman, eager to make a difference in the industry and beyond. The Impact of Winning International Titles Winning Miss CosmoWorld 2023 and Miss Europe 2022 was a life-changing experience for Maryna, influencing both her professional and personal growth. These prestigious titles opened doors to modeling opportunities, brand collaborations, and public speaking engagements, solidifying her presence in the fashion industry. More than just accolades, these victories have given her a platform to inspire others, advocate for important causes, and embrace new challenges with confidence and determination. “Winning this title gave me incredible exposure and credibility in the modeling industry. It connected me with global brands, fashion houses, and inspiring individuals, allowing me to expand my influence and make a meaningful impact. More than just a title, it gave me a voice to support causes I care about and inspire others.” Through these achievements, she has learned the value of perseverance, hard work, and self-belief, and she is excited for what the future holds. Embracing Life in Saudi Arabia Currently based in Saudi Arabia, Maryna finds inspiration in the country’s rich culture and rapid development. As a Ukrainian model and influencer, she has embraced the values of modesty, tradition, and respect, which are deeply embedded in Saudi society. She appreciates the evolving fashion industry that blends modernity with tradition, allowing her to explore a new side of modeling that aligns with her appreciation for elegance. “The kindness and acceptance I’ve received here make me feel at home. I love the cultural richness, the warmth of the people, and the opportunities for personal and professional growth. The fashion scene is evolving beautifully, and I enjoy being part of that transformation.” Being part of such a dynamic and diverse society has helped her grow both personally and professionally, reinforcing her adaptability and open-mindedness. The Power of Social Media With 135,000 followers on Instagram and over 600,000 on TikTok, Maryna, known as SupergirlMaryna, has built a strong online presence. She views her followers as an extended family and takes great responsibility in sharing meaningful and authentic content.  Whether showcasing fashion and beauty on Instagram or expressing her playful and creative side on TikTok, she ensures that everything she posts reflects her true self. “Authenticity and consistency are my secrets to success. I always stay true to who I am, work hard, and engage meaningfully with my audience. Passion and dedication are key to sustaining success in this industry. Balancing it all takes time and effort, but because I love what I do, it never feels like work.” She values engagement with her audience and prioritizes authenticity, only collaborating with brands that align with her personal values. Overcoming Challenges in Modeling Despite the allure of the modeling world, it comes with its own set of challenges. Maintaining peak physical and mental health, navigating industry competition, and staying consistent in a fast-paced environment require discipline and resilience. Maryna approaches these challenges with a positive mindset, focusing on self-care, fitness, and personal growth. “I believe that taking care of myself, both physically and mentally, is essential not just for modeling but for feeling confident and happy in life.” Her dedication to self-improvement and professionalism keeps her at the top of her game, allowing her to stand out in a highly competitive industry. Advice for Aspiring Models For those entering international beauty pageants, Maryna emphasizes the importance of confidence, preparation, and authenticity. “Pageants are about more than beauty, they require personality, intelligence, and the ability to inspire others.” She encourages aspiring models to embrace their uniqueness, stay disciplined with a healthy lifestyle, and always remain true to themselves. “Believe in yourself, stay confident, and never let setbacks discourage you. Hard work, passion, and resilience will always lead to success. Stay true to your values and always be kind to others.” Passion for Charity and Animal Welfare Beyond fashion, Maryna is deeply passionate about humanitarian efforts, particularly in supporting her home country, Ukraine.  She also has a deep love for animals, having rescued five cats in Riyadh. She hopes to open a shelter in the future to provide care and protection to animals in need. “Charity is very important, we should always be kind and help those in need, whether it’s people or animals.” Future Aspirations Looking ahead, Maryna envisions continued growth in the modeling and fashion industry. She aspires to collaborate with renowned brands and expand her influence on an international level. Additionally, she plans to launch her own line of abayas and modest dresses, blending elegance with cultural appreciation. To further connect with her audience in the region, she is learning Arabic, reinforcing her commitment to building meaningful relationships within her community. “I’m excited about launching my own fashion line, working on more international collaborations, and continuing to use my platform to inspire and empower others.” A Message of Inspiration Maryna’s ultimate goal is to inspire people to believe in themselves and pursue their dreams. “If you stick to your dreams and do what you love, you can achieve great things.” She reminds others that challenges are a part of life but should never be a reason to give up. “Beauty is not just about appearance; it comes from confidence, self-care, and being true to yourself.” Her journey is a testament to the power of resilience, passion, and kindness. As she continues to evolve and inspire, one thing remains certain, Maryna Karpeka is a force to be reckoned with in the world of fashion and

TUNISIAN LUXURY DRESSES A CELEBRATION OF TRADITION & ELEGANCE By Afef Yousfi Tunisian fashion is a rich tapestry woven with history, cultural influences, and exquisite craftsmanship. When it comes to luxury dresses, Tunisian women have embraced a seamless blend of tradition and modernity, creating garments that are both timeless and opulent. From wedding attire to festive wear, Tunisian luxury dresses are char – acterized by intricate embroidery, handwoven fabrics, and an unmistakable sense of elegance.  Tunisian bridal wear is one of the most opulent aspects of the country’s fashion heritage. A Tunisian bride often wears a Keswa Tounsiya, a traditional dress with centuries-old roots, rep – resenting refinement and wealth. This luxurious outfit consists of multiple elements, including a heavily embroidered gold-threaded blouse (“chamiz”) and an ornate skirt (“seroual”) adorned with precious stones and pearls. The Keswa Tounsiya is known for its intricate handwork, which can take months to complete.  Another cherished wedding garment is the Farmla, a heavily embroidered, long outer robe often worn over a delicate silk dress. Some brides opt for the Jebba, a sophisticated tunic-style dress, usually accompanied by a belt and gold jewelry, signifying prosperity and status. Tunisian brides also wear exquisite gold jewelry, including the “Khallala” (ornamental brooches) and “Mekhmal” (gold-threaded headdress), passed down through genera – tions.  This jewelry is a symbol of the family’s affluence and an essential part of wedding traditions. Beyond weddings, Tunisian festive wear embodies the perfect balance of modernity and cultural authenticity. Women wear luxurious Kaftans, inspired by Ottoman influences but reinterpreted with a Tunisian touch. These long, flowing dresses are often made from rich fabrics like silk, velvet, and brocade, adorned with handcrafted embroidery and Swarovski crystals. For special occasions, many Tunisian women opt for the Jebba, which comes in both modern and traditional variations.  The contemporary Jebba often features lighter fabrics and intricate lacework, making it ideal for elegant gatherings and celebrations. Another iconic festive outfit is the Sefsari, a silk or fine wool wrap traditionally worn by women to cover themselves with grace and poise. Though less common today, the Sefsari remains a symbol of Tunisian heritage and is still worn at prestigious events.  One of the distinguishing features of Tunisian luxury dresses is the extraordinary craftsmanship involved in their making. Hand embroidery, using techniques passed down through generations, embellishes most traditional garments.  Patterns inspired by Berber, Andalusian, and Ottoman motifs are carefully stitched onto luxurious fabrics, creating stunning visual masterpieces. Tunisian designers have also embraced handwoven tex – tiles, ensuring that traditional fabrics such as “Fouta” and “Makhmal” (velvet) remain a staple in high-end fashion. Many luxury dresses incorporate silk and gold-threaded brocades, preserving the essence of royalty in Tunisian fashion.  While traditional styles continue to thrive, Tunisian fash – ion designers have introduced contemporary elements to luxury dressmaking. Many have fused Western silhouettes with traditional embellishments, offering globally appealing attire while maintaining cultural roots. For instance, modern bridal gowns often feature Tunisian embroidery and handcrafted details but are tailored in the style of European haute couture.  Likewise, kaftans and jebbas are designed with contemporary cuts, ensuring that they remain relevant in the evolving world of luxury fashion. Tunisian luxury dresses are an embodiment of history, art, and refinement. Whether it’s the majestic Keswa Tounsiya, the regal Jebba, or the intricately designed Kaftans, each garment tells a story of cultural pride and impeccable craftsmanship. As Tunisian designers continue to innovate while preserving their rich heritage, the future of Tunisian luxury fashion remains as dazzling as its past.

Shatha Daoud Elevating Beauty with an Arab Cultural Essence By Peter Davis With over 28 years of experience in the beauty industry, Shatha Daoud has built an impressive career working with global brands such as Shiseido, L’Oréal, and MAC. Her expertise in color blending and enhancing natural beauty has made her a sought-after makeup artist, collaborating with celebrities, Dubai TV, and even training Emirates Airlines’ cabin crew. Her journey is deeply influenced by Arab beauty traditions, blending heritage with modern trends. From a young age, Shatha was captivated by the power of colors. She discovered how subtle shades could enhance natural features, making eyes brighter and skin tones more radiant. Her artistic approach to makeup is not about transformation but about celebrating individuality. She mastered the skill of blending shades that complement different skin tones, a signature technique that has earned her recognition in the industry. Shatha’s journey in the beauty world began with Shiseido, where she received top-tier international training. Her expertise grew as she worked with L’Oréal as an international makeup artist, participating in prestigious events and promotions. Her time with MAC further refined her skills, where she was mentored by world-renowned artists like Vimi Joshi and Tom Pecheux. These experiences helped her develop a unique style that resonates with the elegance of Arab beauty. Arab women have always embraced beauty with grace, preferring timeless and elegant looks. Shatha’s approach focuses on enhancing a woman’s features rather than altering them. She believes that makeup should reflect personality and individuality. Her signature style incorporates soft contouring, bold eyeliner, and rich, warm tones that highlight the natural beauty of Arab women while maintaining a sophisticated, modern appeal. Her collaboration with Dubai TV has allowed her to work closely with well-known presenters, each with their unique charm. She carefully curates their looks based on their personalities and the nature of the programs they host. Whether it’s radiant, dewy skin for daytime talk shows or dramatic eye makeup for prime-time news, her expertise ensures that each presenter shines with confidence on screen. One of Shatha’s most prestigious roles was training Emirates Airlines’ cabin crew in perfecting their signature look. The Emirates red lipstick is more than just a color—it represents elegance and professionalism. She ensured that each flight attendant mastered the art of flawless makeup application, from choosing the right lipstick shade to maintaining a polished appearance during long-haul flights. Her training also included essential skincare routines, ensuring that their beauty remains intact despite the demanding nature of their work. In a rapidly evolving beauty industry, staying ahead of trends is crucial. Shatha remains dedicated to learning about the latest techniques and products, carefully selecting those that align with the preferences of her Arab clientele. Her deep understanding of the regional beauty aesthetic allows her to create looks that are both trendy and deeply rooted in cultural elegance. For those looking to follow in her footsteps, Shatha’s advice is simple: develop a unique style and embrace individuality. The beauty industry is filled with trends, but true artistry comes from a personal signature touch. Some artists focus on perfecting the complexion, while others specialize in defining facial features. Whatever the specialty, she believes that passion and continuous learning are the keys to success. Shatha Daoud’s remarkable journey in the beauty industry is a testament to the power of blending tradition with innovation. Her dedication to enhancing natural beauty, combined with her deep-rooted knowledge of Arab culture, has made her an icon in the industry. Follow her work on Instagram at @shatha_makeup for more beauty insights and transformations.

Jinane Doughan Pioneer in Sustainable Beauty and Entrepreneurial Empowerment By Alhanouf Mohammed Alrowaili In a world where beauty products are often saturated with chemicals, Jinane Doughan stands out as a visionary committed to natural and sustainable beauty solutions. As a pioneering businesswoman and the first person in the Middle East to earn a PhD in beauty product formulation, Jinane has redefined the landscape of organic skincare and empowered aspiring entrepreneurs across the region. Jinane’s journey into the beauty industry began in her free time when she pursued makeup studies at ESMOD Dubai. However, her interest soon evolved beyond cosmetics into a deeper concern for skincare health. Troubled by the prevalence of commercial beauty products laden with chemicals, she sought out natural alternatives, educating herself through online resources and later enrolling in specialized courses in Beirut. Her passion for creating natural beauty products quickly turned into a mission. She mastered the art of formulating skincare and haircare items from scratch, developing homemade body scrubs, cold-process soaps, and creams. Her enthusiasm and expertise resonated with many, leading to the launch of her YouTube channel, Jinane World, in 2020. Through this platform, she not only shared her knowledge but also inspired others to create their own beauty products. Jinane’s commitment to advancing natural beauty led her to a historic academic milestone. With encouragement from Dr. Mohamad Oweid, CEO of the International Academy of Beauty and Care (IABC), she pursued a PhD in beauty product formulation, a field still relatively unexplored in the Middle East. Her research enhanced her expertise, allowing her to develop formulations that are both simple and highly effective. Her achievements have not gone unnoticed. Recently, she was honored with an award at the Business Men/Women’s Conference in Lebanon, recognizing her pioneering contributions to the industry and her relentless pursuit of excellence. Despite the prestige of her accomplishments, Jinane’s journey was far from easy. Earning a PhD in a niche field posed many obstacles, but her extensive experience, which includes more than 700 Arabic-language educational videos on YouTube and 260 detailed English articles on her website, provided a strong foundation. Her direct engagement with students further cemented her reputation as an industry expert. The increasing demand from her audience to learn how to turn their passion into business led Jinane to develop comprehensive courses. She collaborated with IABC to offer accredited certifications, enabling students—especially women—to establish their own beauty brands and gain financial independence. Jinane’s impact extends beyond product creation; she is actively shaping the future of sustainable beauty entrepreneurship. Over the past five years, she has focused on mentoring students, particularly those from underprivileged backgrounds, equipping them with the skills and knowledge to build their own businesses. Her upcoming goal is to establish her own beauty brand, rooted in sustainability and natural skincare. A crucial aspect of her work is ingredient sourcing. She has meticulously vetted suppliers in Lebanon and beyond, ensuring that her products contain only the highest quality organic ingredients. This dedication has not only enhanced the effectiveness of her products but has also benefited her students, who gain access to reliable ingredient sources through her network. Jinane’s influence has expanded beyond online education into hands-on workshops held in Beirut and other locations. Responding to requests from her followers, she developed extensive training sessions that provide in-depth knowledge about creating various beauty products, from body creams to hair serums. These sessions, often lasting up to eight hours, emphasize ingredient selection, precise measurements, and correct formulation techniques. Her workshops have birthed numerous success stories. One notable example is Sarah AlJbore, an Iraqi influencer who attended Jinane’s workshops and later launched Sarah Secrets, a thriving beauty brand with over 600,000 Instagram followers. Similar success stories have emerged from students in the USA, Lebanon, and other countries, showcasing the widespread impact of Jinane’s teachings. Jinane Doughan is not just a leader in natural beauty; she is a passionate advocate for sustainable practices. Her emphasis on using glass containers and eco-friendly packaging reflects her commitment to reducing environmental waste. By championing natural ingredients and sustainable business models, she is reshaping the beauty industry and empowering a new generation of entrepreneurs to do the same. Through her dedication to education, innovation, and sustainability, Jinane continues to inspire and transform the beauty landscape in the Middle East and beyond. Her journey is a testament to the power of passion, perseverance, and purpose in creating a healthier, more ethical beauty industry.

Qatar Awaits Dive into Culture, Luxury, and Adventure By Marina Ezzat Alfred Qatar, a fascinating mix of old and new, gives visitors a really unique blend of culture, luxury, and stunning scenery. From its busy traditional markets to the peaceful desert, this Gulf country charms everyone with its warm hospitality and amazing things to see and do. This guide highlights the best places, customs, and activities to make your trip truly memorable. 1. Souq Waqif: The Pulse of Qatari Life Dive into the bustling, maze-like Souq Waqif, Doha’s oldest market, where the smells of spices mix with the lively chatter of the vendors.  This cultural center, beautifully restored to its 19th-century glory, is a feast for the senses. Explore the stalls overflowing with handwoven fabrics, exquisite gold jewelry, and traditional Qatari clothing.  And don’t miss the falcon souq, where these magnificent birds—symbols of Bedouin culture—are bought and sold, and carefully cared for. Enjoy delicious local food like machboos (spiced rice and meat) at some great restaurants. Catch an evening cultural show, perhaps some live music or dance. Bargain for souvenirs—from Persian carpets to Arabic coffee pots. Dress respectfully (covering shoulders and knees) to show consideration for local customs. 2. Museum of Islamic Art & National Museum of Qatar: Glimpses into the Past The Museum of Islamic Art (MIA), a stunning I.M. Pei design, boasts a collection spanning over 1,400 years of Islamic art – everything from ceramics to breathtaking illuminated manuscripts. Perched on Doha Bay, it provides incredible views across the city. Just a short distance away, the National Museum of Qatar, its architecture resembling a desert rose, tells Qatar’s story through captivating exhibits; you’ll find everything from pearl diving treasures to fascinating glimpses into Bedouin life. Take a guided tour to really delve into the stories behind the artifacts.  Enjoy a picnic or admire the art installations in MIA Park, right on the waterfront. Photography is generally fine, but remember to always ask before filming anyone. 3. Katara Cultural Village: A Hub of Artistic Energy Katara Cultural Village is where art and heritage beautifully intertwine. This expansive complex includes an amphitheater echoing ancient Greek design, galleries spotlighting regional artists, and workshops offering hands-on experiences in calligraphy and pottery. The annual Doha Film Festival and Katara Traditional Dhow Festival truly showcase Qatar’s vibrant creative scene. Have dinner at Parisa, a restaurant with gorgeous Persian-inspired mosaics.  Explore the Golden Mosque, or maybe catch a concert at the opera house. Keep an eye out for the Luminous Festival in March – a dazzling celebration of light art. 4. The Pearl-Qatar & Lusail City: Modern Wonders The Pearl-Qatar, a man-made island brimming with luxury and Mediterranean vibes, is packed with upscale shops, marinas full of yachts, and amazing places to eat outside. Right nearby, Lusail City—home to the futuristic Lusail Stadium—has the stunning Marina Promenade, ideal for a romantic sunset stroll and grabbing a coffee by the water. 5. Desert Adventures: Khor Al Adaid (Inland Sea) Khor Al Adaid, a UNESCO-recognized natural wonder, is a breathtaking sight where rolling sand dunes meet the Arabian Gulf. For the adventurous, there’s dune bashing, sandboarding, and camel trekking.  As evening falls, it’s the perfect spot for stargazing from a Bedouin-style camp. Go on a guided safari; they often include cultural stories and traditional majlis dinners. Visit during the Sealine Season (January) for a mix of sporting events and cultural celebrations. 6. Al Zubarah Fort: A Step Back in Time Al Zubarah Fort, an 18th-century UNESCO World Heritage site, paints a vivid picture of Qatar’s rich pearling and trading past. Explore its coral-stone walls and the nearby archaeological ruins to imagine what life was like in this once-bustling port. While you’re there, check out Film City, a quirky desert village that looks like something straight out of an abandoned movie set. 7. Msheireb Downtown Doha: Where Sustainability Meets Heritage Msheireb Downtown is a fantastic example of eco-friendly design, cleverly blending traditional Qatari architecture with cutting-edge smart technology.  You can delve into the nation’s rich social history at the Msheireb Museums, or simply relax and soak up the atmosphere at one of the stylish rooftop lounges. Browse the unique artisanal crafts at Liwan Design Studios. Catch Hosh Msheireb, a captivating January festival showcasing storytelling and folk art. Cultural Code Dress Respectfully: Both men and women should opt for modest attire in public. Ramadan Considerations: During daylight hours in Ramadan, remember to refrain from eating, drinking, or smoking publicly. Greetings and Customs: A handshake is perfectly acceptable, but it’s polite to let a local initiate physical contact between genders. Weekend Planning: Keep in mind that Qatar’s weekend falls on Friday and Saturday; many businesses close on Fridays for prayers. Flavors of the World: A Passport to Food and Festivity Qatar’s diverse food scene truly reflects its multicultural heritage. Don’t miss: Karak Chai: This sweet, cardamom-infused tea, readily available from street vendors, is a must-try. Balaleet: Start your day with this delicious breakfast of sweet vermicelli noodles and eggs. Festivals Not to Miss Qatar International Food Festival (February):  A fantastic opportunity to sample global cuisine and watch renowned chefs in action. Doha Jewellery and Watches Exhibition (January): Prepare to be amazed by breathtaking craftsmanship. Qatar’s a land of striking contrasts. Its magic comes from blending the old and the new so seamlessly. You can be gazing at incredibly modern buildings one minute, haggling for spices in a bustling old market the next, and then finding yourself utterly alone in the quiet majesty of the desert. Everywhere you go, you’ll feel the warmth and pride of the Qatari people. So, as you’re making your travel plans, do keep their customs in mind—a little respect goes a long way in truly connecting with a country that’s so cleverly weaving its rich history into a vibrant future.