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From Desert Dreams to Global Arenas The Middle East’s Billion-Dollar Sports Revolution By Amna Kanwal The Middle East is rewriting the rules of the global sports industry. Once known primarily for its vast oil reserves, the region is now becoming synonymous with world-class sports events, groundbreaking investments, and an ambitious vision for the future. From hosting iconic tournaments to developing state-of-the-art infrastructure, the Middle East is proving that it’s not just a participant in global sports, it’s a leader. Take Saudi Arabia, for example. By 2030, the kingdom’s sports industry is projected to reach an astonishing $22.4 billion. Beyond financial growth, the country’s efforts to bring international stars like Cristiano Ronaldo into its football leagues have captured global attention. Events like the Saudi Cup horse race, Formula 1 Grand Prix, and the launch of LIV Golf underscore the region’s growing dominance on the global sports stage. But Saudi Arabia isn’t acting alone. The broader Middle East and North Africa (MENA) region is seeing a surge in sports market revenues, expected to grow from $4.79 billion in 2024 to $5.57 billion by 2029. The region’s investment in technology, sponsorships, and broadcasting is not only elevating sports entertainment but also creating job opportunities, boosting tourism, and driving economic diversification. This transformation isn’t limited to traditional sports. Esports and cricket are thriving, while sports broadcasting rights are becoming an increasingly valuable asset. The region’s young, internet-savvy population ensures that innovations in sports tech and streaming will continue to shape its future. The Middle East is on a mission: to become a global powerhouse in sports. With bold ambitions, strategic investments, and a commitment to excellence, the region is proving that it’s more than ready to take center stage. Key Trends in the Middle East Sports Industry The Middle East’s sports industry is booming, with several key trends shaping its trajectory. These trends reflect not only the region’s ambitions but also its ability to adapt to global demands and innovate within its unique cultural and economic landscape. First, there is the rapid growth of the sports equipment market. Expected to reach $24.7 billion by 2030, this sector is driven by a growing emphasis on health, fitness, and athletic performance. Gyms, schools, and even local communities are investing in high-quality equipment, which in turn supports the development of professional and amateur athletes alike. Another trend is the significant rise in sports sponsorships. Major companies are partnering with sports organizations, teams, and events, recognizing the lucrative opportunities that sponsorships bring. This market, projected to hit $2110.5 million by 2031, is a vital component of the region’s sports economy. Sponsorship deals with global brands elevate the status of local events and enhance their appeal to international audiences. Technology is also playing a transformative role. The sports technology market, valued at $872.5 million in 2023, is revolutionizing the way fans and athletes engage with sports. Innovations like wearable devices, data analytics, and virtual reality are enhancing training, performance, and fan experiences. This tech-driven evolution ensures that the Middle East stays at the forefront of modern sports practices. Esports is another standout trend. With a predominantly young and tech-savvy population, the Middle East has become a hotbed for competitive gaming. The growth of esports tournaments, sponsorships, and dedicated gaming venues demonstrates the region’s commitment to this modern and highly profitable segment. Finally, the Middle East’s focus on hosting high-profile events has solidified its reputation on the global stage. From the FIFA Club World Cup to Formula 1 races, these events draw millions of viewers and contribute significantly to tourism and economic activity. This trend will only grow stronger as the region continues to secure hosting rights for major international tournaments. Saudi Arabia: Shaping a Legacy in International Sports Saudi Arabia has emerged as a global sports powerhouse, blending ambition with strategic investment to reshape its image and economy. In recent years, the kingdom has made headlines for hosting over 100 international events, including the FIFA Club World Cup, the Saudi Cup horse race, and Formula 1 races. These events not only bring global attention but also attract millions of dollars in tourism and economic activity. Football has become the crown jewel of Saudi Arabia’s sports ambitions. The signing of Cristiano Ronaldo by Al-Nassr FC marked a pivotal moment, catapulting the Saudi Pro League into the global spotlight. This move has drawn international fans, enhanced the league’s competitiveness, and inspired young Saudi players. The country’s bid to host the 2034 FIFA World Cup, which it successfully secured, further cements its status as a major player in the world of football. But the story doesn’t end with football. Saudi Arabia has also disrupted the golf world with the launch of LIV Golf. Positioned as a rival to established tours like the PGA and DP World Tour, LIV Golf underscores the kingdom’s ambition to dominate multiple sports. With significant financial backing and an eye for innovation, Saudi Arabia is changing the narrative around what’s possible in global sports. Additionally, the country’s investment in sports infrastructure is unparalleled. From building state-of-the-art stadiums to creating training facilities for athletes, Saudi Arabia is laying the groundwork for long-term success. These developments not only enhance the local sports ecosystem but also position the kingdom as a preferred destination for international events. The economic impact is equally impressive. The sports industry creates jobs, stimulates local businesses, and drives tourism. By aligning its Vision 2030 goals with sports, Saudi Arabia is transforming itself into a hub of entertainment, culture, and global collaboration. From the Pitch to the World Stage, Rise in Global Football  Football has become a transformative force in the Middle East, uniting diverse communities and driving significant social, economic, and cultural advancements. The region’s growing investment in football infrastructure, such as state-of-the-art stadiums and training facilities, has elevated the sport’s prominence on both regional and global stages. High-profile events like the FIFA World Cup in Qatar have showcased the Middle East’s capability to host world-class tournaments, attracting millions of fans and fostering a deeper appreciation

Threads of HeritageDoaa Ahmad DirbasWeaving Palestinian Culture into Modern Fashion By Peter Davis Doaa Ahmad Dirbas, a Palestinian designer with a Jordanian passport based in the UAE, is making waves in the world of fashion. With a vision deeply rooted in cultural heritage and a flair for contemporary elegance, she has created a unique niche for herself. From her early fascination with fabrics to launching her first collection in 2017, Dirbas’s story is one of resilience, creativity, and passion, masterfully blending tradition with modernity. Dirbas’s love for fashion began at an early age. “My interest in fashion started as a child, sewing little fabric scraps onto dolls,” she shares. These childhood experiments instilled in her a deep appreciation for craftsmanship and the joy of creating something unique. As she grew older, her fascination turned into a mission: to weave culture and tradition into her designs.  “For me, design isn’t just about how clothes look; it’s about telling a story,” she says. Her passion for Palestinian embroidery became a cornerstone of her work, inspiring her to combine heritage with modernity, particularly by integrating it into Emirati abayas. Being a Palestinian designer with a Jordanian passport and living in the UAE has greatly influenced Dirbas’s creative process. “Growing up surrounded by various cultures helped me see different ways of thinking and art styles,” she notes. Her multicultural background allows her to mix design elements in a way that resonates with diverse audiences.  While Palestinian embroidery remains central to her work, her exposure to Emirati culture and modern Middle Eastern fashion has enabled her to craft pieces that honor tradition while staying contemporary. “The mixture of old and new, local and global, defines my design process and sets my work in motion,” she adds. Launching her first collection in 2017 was a pivotal moment, but it came with its challenges. “Finding reliable suppliers and ensuring quality materials were difficult at first,” Dirbas recalls. She also faced the daunting task of differentiating her brand in a competitive market. However, her dedication to authenticity and craftsmanship helped her overcome these obstacles.  “Building strong relationships with suppliers and educating customers about the heritage behind every piece made a significant difference,” she explains. The positive feedback from her clients has been a source of motivation, reaffirming her commitment to her vision. Dirbas’s designs are a testament to her ability to blend cultures. By combining Palestinian embroidery with Emirati abayas, she creates pieces that celebrate both traditions.  “The Palestinian embroidery is full of cultural and emotional meaning,” she says. “Merging it with Emirati abayas lets me celebrate both traditions by creating classic and fresh pieces.” The vibrant fashion scene in the UAE, with its cultural diversity, serves as a constant source of inspiration. Her clients have embraced this fusion wholeheartedly, appreciating the personal stories woven into each design. Developing custom embroidery designs is central to Dirbas’s work. Drawing inspiration from traditional Palestinian patterns, she reinterprets them in modern ways to keep them relevant. “I make sure each design is a work of art, showcasing uniqueness,” she says. Collaborating with skilled artisans ensures the quality of her pieces, while modern twists like unexpected color combinations and metallic threads add a contemporary touch.  By sharing the meaning behind each design, she creates a deeper connection with her clients, making her work stand out in the competitive fashion market. For Dirbas, preserving traditional craftsmanship while meeting the demands of contemporary fashion is a delicate balance.  “I respect the generations of artisans who passed down Palestinian embroidery techniques, and I feel responsible for keeping that art alive,” she explains. By incorporating modern elements such as updated color palettes and innovative fabrics, she ensures that her designs remain relevant while honoring their roots. This approach allows her to keep traditions alive while appealing to today’s fashion-forward audience. Dirbas has learned valuable lessons from building her brand. “Strong relationships with suppliers and factories are essential,” she emphasizes. Attention to detail, flexibility, and persistence have been crucial in navigating challenges and maintaining production quality. “Patience and persistence are key,” she advises aspiring designers. “Building a brand takes time, and there will be setbacks, but staying true to your vision is what matters most.” As Dirbas looks to the future, her aspirations are clear. “I want my brand to grow globally, but not at the cost of losing its cultural soul,” she says. She plans to expand her collections while continuing to spotlight craftsmanship and heritage. Her ultimate goal is to inspire others to appreciate the power of storytelling through fashion, using traditional techniques in fresh, modern ways. Dirbas sees her role as more than just a designer; she is a storyteller and an advocate for Palestinian craftsmanship. By integrating traditional embroidery into her designs, she highlights the richness of her culture on an international stage.  “Fashion crosses borders,” she says. “Each design reflects Palestinian culture’s resilience, pride, and spirit.” Through collaborations with artisans and showcasing their work globally, she hopes to spark conversations about the importance of preserving cultural traditions. Doaa Ahmad Dirbas is a trailblazer in the fashion world, skillfully blending tradition and modernity to create designs that resonate deeply with her audience. Her journey is a testament to the power of passion, perseverance, and cultural pride. As she continues to expand her brand, she remains committed to celebrating heritage while embracing the future. Dirbas’s work is not just about fashion; it’s about preserving identity and telling stories that inspire generations to come.

Yousef Shaheen A Visionary in Media Production By Michelle Clark From a young dreamer in Palestine to a trailblazing entrepreneur in the UAE, Yousef Shaheen has carved an extraordinary path in the world of media production. His journey reflects resilience, innovation, and an unwavering commitment to creativity. Yousef Shaheen’s foray into media production began at the age of 19 in his homeland, Palestine. Driven by a deep-seated passion for storytelling and production, he pursued opportunities that allowed him to refine his craft. By the age of 24, Yousef made a transformative decision to move to the UAE, where his true potential was unlocked. “Over time, I realised the need to establish an official entity that reflects my vision and ambition,” he shares. This vision gave birth to Pro Media, a company that has become synonymous with creativity and professionalism in media production. Pro Media is not just a company; it is a testament to Yousef’s ambition and ingenuity. Specialising in television and documentary programme production, the company has built a reputation for excellence. With advanced equipment and a dedicated team, Pro Media has delivered projects across more than 30 countries in Europe, Asia, and Africa. “We excel in covering major events and exhibitions,” Yousef explains, underscoring the company’s versatility and expertise. Like any successful endeavour, Pro Media’s journey was not without challenges. Yousef candidly reflects on the hurdles he faced, including building a professional team capable of keeping up with rapid developments, earning client trust in production quality and commitment, maintaining creativity to ensure each project surpassed the previous one, and sustaining the company’s growth in a competitive market. “We overcame these challenges through persistence, innovation, and a commitment to quality,” he asserts. Yousef highlights the dynamic nature of the media industry in the Gulf, particularly in the UAE. “Changes and developments happen rapidly, requiring media companies to constantly adapt,” he notes. At Pro Media, innovation is a daily pursuit, with the team continually generating fresh ideas to stay ahead of the curve. For Yousef, creativity is the backbone of success. Pro Media’s dedicated creative team ensures that every project is a masterpiece. “Creativity is not just an idea but a way of working that we adopt throughout all stages of production,” he emphasises. Pro Media’s portfolio is a reflection of its diversity and professionalism. Among its standout projects are Made in Sharjah, a 15-episode TV programme that marked a significant milestone in television production; Johud Khafiah, a groundbreaking production showcasing the efforts of government departments and agencies; and Rhlaty, a remarkable programme filmed across more than 30 countries worldwide. These projects exemplify Pro Media’s ability to craft compelling narratives that resonate globally. Pro Media’s success is built on several pillars, including relying on a passionate and exceptional team, staying updated with technological and media advancements, delivering quality services centred on client goals, and focusing on innovation while respecting the audience’s needs. Looking ahead, Yousef aspires to position Pro Media as one of the leading media production companies globally. “I aim to establish a unique media platform to showcase our productions and highlight our identity,” he shares, underscoring his ambitious vision. Yousef offers sage advice to those aspiring to make their mark in the media industry: innovate and embrace bold, unconventional ideas, be committed and sincere in your work, focus on achieving success rather than just profit, and continuously develop yourself while staying updated with the latest technologies. When asked about his motivation, Yousef’s response is heartfelt: “My company is my passion. Pro Media is not just a business; it is a reflection of my vision and my personal passion for the media industry.” Through Pro Media, Yousef Shaheen continues to redefine the boundaries of creativity and professionalism in media production, inspiring a new generation of innovators to dream big and achieve more. As Yousef reflects on his journey, he remains steadfast in his commitment to pushing boundaries, setting new benchmarks, and sharing stories that resonate across cultures. His dedication and vision not only position him as a leader in the media production industry but also as an inspiration for those aspiring to leave their mark on the world. Yousef’s Pro Media is one of the leading companies in the field of media and production. It stands out for its high professionalism and ability to provide comprehensive media services that meet clients’ needs in an innovative and modern way. The company offers creative solutions, including photography, production, campaign design, and social media management, making it a trusted partner for many individuals and organizations. What sets Pro Media apart is its commitment to quality and precision, along with its professional team with extensive experience in the media field. The company works passionately to achieve its clients’ vision and helps them showcase their brands in the best possible way. Pro Media has also participated in covering major events such as the Sharjah International Book Fair, GITEX, the World Government Summit, and the Education Exhibition. These contributions highlight its expertise in providing high-quality media coverage for prestigious events across various sectors.

MAIS MOHAMMED An Expedition of Empowerment, Authenticity, and Connection By Diana Brown Mais Mohammed’s journey into the world of personal growth and empowerment began with an intrinsic desire to deeply understand herself. This exploration of emotions, their origins, and the connection to one’s authentic self became the foundation for her transformation into a Master Life Coach. This path wasn’t just about self-discovery — it ignited a passion for helping others unlock their potential. Drawing from her expertise in Neuro-Linguistic Programming (NLP) and her own life experiences, Mais has dedicated herself to inspiring and equipping individuals to overcome limitations and achieve their dreams. Her mission is clear: to motivate and uplift others, sharing the knowledge that has fueled her own growth. Hearing the success stories of her clients serves as a powerful source of inspiration, reinforcing her purpose to teach, share, and create positive change. One of the challenges Mais encounters in her work is guiding clients who struggle with a victim mindset, often finding it difficult to take full responsibility for their actions. Yet, the moment they embrace their own power and step into self-ownership, transformation begins. Watching clients break free from their limitations and soar toward success is a deeply fulfilling experience for Mais. The heartfelt expressions of gratitude she receives, coupled with their breakthroughs, are daily reminders of why she chose this path. Inspired by the fast-paced lifestyle in Dubai, Mais created Disconnect — a sanctuary designed to help people slow down, pause, and reconnect with themselves. In a world that often prioritizes speed over stillness, Disconnect provides an escape from the chaos through activities like breathwork, ice baths, and self-discovery exercises. It’s more than a wellness space; it’s a transformative experience that encourages clarity and personal growth. Nafas, meaning “breath” in Arabic, is an integral part of the Disconnect concept. This wearable reminder of mindfulness encourages people to slow down and breathe during moments of stress or overwhelm. The design is simple yet powerful, symbolizing the connection between breath and soul. For Mais, it’s a reflection of her mission to foster inner peace and self-awareness through mindful practices. Mais’s multifaceted career extends beyond life coaching. As a TV host and the voice of Entertainment Tonight , she understands the timeless power of storytelling. Whether sharing celebrity news, personal insights, or meaningful conversations, Mais uses stories to inspire and connect with her audience. The positive feedback she receives reinforces her belief that storytelling is a universal language capable of leaving lasting impressions. Balancing her roles as a public figure, life coach, and entrepreneur, Mais remains rooted in authenticity. Her presence on TV focuses on personal growth and entertainment that uplifts and inspires, while her entrepreneurial ventures align with her passion for well-being and personal development. Every endeavor she undertakes is guided by a clear vision and a heartfelt commitment to making a positive impact. When it comes to partnerships, Mais prioritizes alignment with her values. She chooses collaborations that support personal growth, creativity, and meaningful impact, ensuring they resonate with her audience. Her role as a brand ambassador for MPL Studio, a space for content creators, is a testament to her dedication to fostering creativity and innovation. Mais believes that successful collaborations are built on mutual value and authenticity, empowering both her community and the brands she represents. For Mais, the key to success lies in embracing individuality and staying true to oneself. In a competitive world, she advises aspiring individuals to trust their uniqueness and remain persistent in their journey. Authenticity, paired with consistency and commitment, is the cornerstone of creating a lasting legacy. Looking ahead, Mais envisions taking her mission global. With plans for international retreats in 2025, she is committed to bringing the Disconnect experience to new horizons. Her goal is to create spaces where people from around the world can find balance, clarity, and inner peace. For Mais, this isn’t just a dream it’s a mission she is actively pursuing. As the interview concludes, one thing is clear: Mais Mohammed’s journey is a testament to the power of authenticity, self-awareness, and a deep desire to uplift others. Through her work as a life coach, TV host, and entrepreneur, she continues to inspire countless individuals to pause, reflect, and connect with their true selves. Her legacy is one of empowerment and transformation ,a journey that is only just beginning.

Exploring the Journey of Chef Shaheen From Baghdad’s Kitchens to YABA’s Table By Sidra Asif Chef Shaheen, the visionary founder of YABA, is a culinary artist who has captivated audiences with his innovative take on traditional Iraqi cuisine. His journey from growing up in Baghdad to becoming a global ambassador for modern Iraqi flavors is as inspiring as it is flavorful. In this exclusive feature with Magnav Magazine, Chef Shaheen shares his passion for blending heritage with innovation, recounting the experiences that have shaped his unique culinary perspective. Growing up in Baghdad, Chef Shaheen developed a deep appreciation for the spices and flavors that define Iraqi cuisine, such as cinnamon and sumac. In his household, food was more than sustenance—it was a way to bring people together. This sense of warmth and community continues to influence his cooking, which blends traditional Iraqi flavors with modern Western ingredients to create dishes that feel both familiar and innovative. Chef Shaheen’s participation in MasterChef UK in 2020 marked a turning point in his career. It was an opportunity to present Iraqi cuisine on a global stage, using modern techniques to elevate its traditional flavors. The experience not only challenged him creatively but also introduced him to a wider audience, allowing him to highlight the unique elements of Iraqi culinary heritage in a fresh and impactful way. The concept behind YABA, Chef Shaheen’s flagship restaurant, is rooted in transforming traditional Iraqi cuisine into a modern dining experience. At YABA, respect for the roots of each dish meets experimentation with authentic spices and contemporary techniques, creating a bridge between tradition and innovation. This vision has resonated with diners who seek an elevated yet nostalgic taste of Iraq. Balancing his role as a chef with content creation has been a challenge, but Chef Shaheen sees both as complementary avenues to share his passion for food. Through his digital platforms, he connects with audiences worldwide, offering them a glimpse into the YABA experience and the stories behind his dishes. Whether through behind-the-scenes kitchen moments or immersive storytelling, he ensures that the culture, dedication, and creativity of his work are accessible to everyone. Living in both the UK and UAE has further enriched Chef Shaheen’s culinary journey. The UK exposed him to diverse ingredients and techniques, opening up new possibilities for reimagining traditional Iraqi dishes. Meanwhile, the UAE’s multicultural food scene keeps him connected to his Middle Eastern roots, allowing him to refine his approach to blending tradition with modernity. One dish that holds special meaning for Chef Shaheen is his modern take on dolma, a traditional Iraqi stuffed vegetable dish. Inspired by family gatherings in Baghdad, his refined version retains the essential spices and ingredients while presenting it in a contemporary style. For Chef Shaheen, this dish embodies the warmth of home and the joy of sharing food with loved ones—a feeling he aims to share with every guest at YABA. Looking ahead, Chef Shaheen’s vision for YABA and his brand involves both expansion and innovation. He plans to open more locations across the UAE and the Middle East, bringing his unique blend of traditional and modern Iraqi cuisine to new audiences.  On the digital front, he is focused on creating immersive content, launching virtual cooking classes, and collaborating with influencers to make Middle Eastern food more accessible worldwide. His ultimate goal is to push the boundaries of both the culinary and digital worlds, creating a dynamic brand that resonates with food lovers everywhere. Chef Shaheen’s journey is a testament to the power of blending tradition with innovation. Through YABA and his digital platforms, he is redefining Iraqi cuisine for the modern palate, inviting diners and followers alike to savor the stories and flavors of Baghdad.

Dr Sara Al Madani A Journey of Resilience, Entrepreneurship, and Spiritual Growth By Michelle Clark Dr Sara Al Madani is a name synonymous with innovation, empowerment, and transformation. Born and raised in the United Arab Emirates, she embodies a rare blend of entrepreneurial acumen and spiritual depth, making her a standout figure both regionally and internationally. Her journey, spanning fashion, technology, public speaking, and television, reflects an unwavering commitment to personal growth and inspiring others to embrace their authentic selves.  From a young age, Dr Al Madani displayed a natural inclination toward entrepreneurship. At just 15, she defied societal expectations by launching her first business in the fashion industry, setting the stage for a remarkable career. This early endeavour not only showcased her business savvy but also her resilience in navigating a competitive landscape, proving that age or gender need not define one’s success.  Over the years, she expanded her portfolio, venturing into technology, food and beverage, and other industries, each project marked by her signature innovation and attention to quality. These efforts have not gone unnoticed, earning her over 140 awards and solidifying her status as a trailblazer in the UAE’s business community. Dr Al Madani’s influence extends beyond the boardroom. She is a sought-after public speaker, known for her thought-provoking views on entrepreneurship, personal empowerment, and societal change. Unlike conventional advocates for female empowerment, she challenges the notion of focusing on gender-based progress, instead urging individuals to tap into their inherent strength and capabilities. This perspective has sparked meaningful conversations about empowerment, shifting the narrative to one of inclusivity and self-reliance. Her insights have also reached a global audience through her role on The Real Housewives of Dubai. As a cast member, she offers a candid glimpse into her life as a successful entrepreneur and devoted single mother. The show has amplified her voice, allowing her to connect with viewers worldwide and share her journey of balancing personal and professional responsibilities while staying true to her values. Beyond her public persona, Dr Al Madani’s commitment to personal development and spiritual growth is evident in her involvement with the Amara Experience, a retreat platform offering transformative healing modalities. Powered by The Light Force Centre, this initiative invites participants to embark on profound journeys of self-discovery and healing.  Dr Al Madani’s role as a guide in this process aligns with her identity as a spiritual gangster, lightworker, and alchemist—titles that reflect her deep commitment to nurturing the soul and encouraging others to embrace their higher selves. Dr Al Madani’s unique philosophy, which blends spirituality with practicality, resonates deeply in a world often focused on material success. She believes in the power of authenticity, self-love, and resilience, urging individuals to pursue their passions fearlessly while remaining true to their core values. Her openness about her personal challenges and triumphs makes her not just a public figure but a relatable source of inspiration for many. Her ability to navigate multiple roles with grace—entrepreneur, speaker, spiritual guide, and mother—paints a picture of a woman who is both grounded and visionary. Through her various platforms, Dr Al Madani continues to encourage others to break free from societal constraints, chart their unique paths, and find purpose in both professional and personal growth. Dr Sara Al Madani’s journey is a testament to the power of resilience, authenticity, and a forward-thinking mindset. Her life’s work stands as a beacon of hope for those striving to make their mark, reminding us all that the road to success begins with self-belief and the courage to be unapologetically ourselves. Her story is not just one of achievements but of transformation, proving that true empowerment comes from within.

Asma Sami Empowering Women Through Curiosity and Connection By Sidra Asif Asma Sami’s philosophy, “I Wonder and Wonder,” is rooted in her unwavering belief in the power of curiosity as a tool for self-discovery and personal growth. This perspective took shape during her childhood, where an innate curiosity led her to ask endless questions, sparking countless discoveries. From traveling to exploring diverse cultures, her journey of curiosity evolved into a driving force behind her growth. Recognizing the transformative power of this philosophy, she felt compelled to share it with others.  This inspiration gave birth to AL MUSE, a female-centred community focused on personal and professional development. With AL MUSE, Asma sought to create a safe and inspiring space for women to connect, learn from one another’s experiences, and grow together. Through workshops and meaningful interactions, the platform empowers women to embrace their true selves, explore their potential, and build a support system that fosters collective growth. Asma’s appearance on Love Is Blind: Habibi further shaped her perspective on love and relationships. Initially sceptical but curious, she embarked on the journey with an open heart and mind, which led to profound learnings about authenticity and self-awareness.  The experience underscored the importance of mutual respect, trust, and communication in relationships. While she did not find lasting love on the show, the journey became a stepping stone, guiding her towards her current partner, whom she considers a true blessing. Navigating a career in the competitive marketing industry was not without its challenges. Asma often faced the dual pressures of societal expectations and proving her capabilities in leadership roles. Struggling with imposter syndrome, she channelled her energy into building her narrative and staying focused on growth. Her relentless curiosity and growth mindset were instrumental in overcoming obstacles, ultimately leading her to entrepreneurship with AL MUSE. This journey not only empowered her but also inspired countless others. Curiosity, well-being, and gratitude play pivotal roles in Asma’s personal and professional life. Curiosity fuels her continuous learning and opens doors to new opportunities. Prioritising well-being ensures she maintains balance and stays grounded amidst a demanding lifestyle. Gratitude serves as a constant reminder to appreciate the journey and find joy in every step, reinforcing her belief in a positive and purposeful mindset. Balancing a thriving career at Alshaya Group with her entrepreneurial venture requires meticulous time management and a strong support system. While overwhelming at times, Asma focuses on efficiency and delegation, relying on her team and family to keep everything running smoothly. Adaptability and flexibility have been key in managing the dynamic challenges that come her way. Travel has also significantly influenced Asma’s outlook on life and work. One transformative experience was a university summer break spent teaching English in Thailand. Immersing herself in a different culture deepened her understanding of the world’s interconnectedness and highlighted the importance of empathy and inclusivity. These experiences inspire her to think beyond conventional boundaries, fostering creativity in her projects and reinforcing her commitment to making a positive impact. Asma credits her upbringing with instilling core values of perseverance, hard work, and respect. Raised in a family that prioritised education and self-reliance, she was encouraged to make her own decisions while guided by her parents’ wisdom. This empowerment from an early age gave her a strong foundation as a Middle Eastern woman, shaping her approach to lifting others as she climbed. The most fulfilling aspect of building AL MUSE has been witnessing its tangible impact. Stories of women finding the courage to take bold steps in their careers or feeling uplifted by the community reaffirm the platform’s purpose. In a city like Dubai, a home away from home for many women, creating a space for vulnerability, growth, and support has been deeply rewarding. Looking ahead, Asma envisions expanding AL MUSE to reach a global audience. She aspires to highlight inspiring stories through a podcast and offer comprehensive educational programmes focusing on leadership, entrepreneurship, and personal development. Her goal is to provide women with the resources and community they need to succeed, amplifying their already significant impact on the world. Through curiosity, resilience, and a passion for empowerment, Asma Sami continues to inspire women to embrace their potential, make meaningful connections, and navigate life with confidence and purpose.

Dr Anmol Kapoor Revolutionizing Healthcare and Championing Community Wellness By Jane Stevens Dr. Anmol Kapoor stands at the forefront of a transformative era in healthcare. A practicing cardiologist, entrepreneur, and philanthropist, Dr. Kapoor is reshaping medicine with his visionary initiatives. Through groundbreaking ventures such as Biongevity, Anryton, and the DIL Walk Foundation, he is spearheading innovation across personalized medicine, data security, and community health. His efforts have not only earned him global recognition but have also inspired a unique honor—a custom Ferrari paint color named Rosso Kapoor in his tribute.  At the core of Dr. Kapoor’s work lies his belief in personalized medicine, which he views as a paradigm shift in how we approach healthcare. Rejecting the traditional one-size-fits-all model, Dr. Kapoor emphasizes tailoring treatment and prevention strategies to each individual’s genetic and health profile. Biongevity, his flagship initiative, leverages advanced technologies such as genomic sequencing, artificial intelligence, and blockchain to decode the intricacies of human health.  For instance, PanOmiQ’s genome sequencing identifies predispositions to chronic conditions like diabetes and cardiovascular diseases, enabling preemptive measures and personalized treatments long before symptoms emerge. This proactive approach enhances patient outcomes and reduces healthcare costs, improving quality of life on an unprecedented scale. Dr. Kapoor’s work extends beyond healthcare to address the intersection of technology and data security through his venture, Anryton. With the advent of quantum computing, traditional encryption methods face significant threats, particularly in safeguarding sensitive healthcare data. To counter these risks, Anryton employs quantum-resistant cryptographic methods and blockchain technology via its platform, BioChain.  This ensures the integrity and privacy of genomic and medical data while empowering individuals to retain control over their information. By staying ahead of these challenges, Dr. Kapoor is fostering trust in the digital healthcare ecosystem, a vital component for advancing personalized medicine. His innovative spirit further manifests in BioSport, a project aimed at revolutionizing athletic performance through genetic insights. By analyzing genetic markers, BioSport identifies an athlete’s natural strengths and vulnerabilities, enabling customized training regimens and injury prevention strategies. This precision-driven approach allows athletes to optimize their performance sustainably while minimizing downtime due to overtraining or injuries. Dr. Kapoor’s commitment to community health is evident through his philanthropic initiatives, such as the DIL Walk Foundation. Driven by the desire to combat preventable heart diseases in underserved communities, the foundation focuses on education, early detection, and lifestyle modifications.  Over the years, it has screened thousands of individuals for cardiovascular risk factors and raised awareness about heart health through community outreach programs. These efforts have inspired healthier lifestyles, encouraged preventive care, and empowered communities to take charge of their well-being. The global recognition of Dr. Kapoor’s contributions extends beyond the healthcare sector. Ferrari’s decision to name a custom paint color, Rosso Kapoor, after him highlights the universal resonance of his dedication to innovation and humanity. For Dr. Kapoor, this honor signifies the potential of purpose-driven work to inspire and achieve recognition across diverse domains. As a cardiologist, Dr. Kapoor envisions a future where artificial intelligence, genomic medicine, and advanced wearable devices will redefine cardiovascular care. AI-powered tools are already predicting heart disease risks and enabling real-time monitoring, while genomic medicine is paving the way for targeted prevention and treatment strategies. Together, these technologies promise a shift from reactive to proactive care, reducing the global burden of heart disease. Balancing the roles of CEO, physician, and philanthropist, Dr. Kapoor credits his success to a clear sense of purpose, a strong team, and effective time management. His ability to align his professional endeavors with his mission to improve health and well-being ensures that every role he undertakes contributes to a larger vision. For aspiring medical professionals venturing into entrepreneurship, Dr. Kapoor advises focusing on solving real, impactful problems. He emphasizes the importance of curiosity, innovation, and assembling a diverse team to challenge and complement one’s vision. Above all, he underscores the necessity of remembering the ultimate goal: improving lives. Dr. Anmol Kapoor’s journey is a testament to the power of passion, innovation, and service. By pioneering advancements in personalized medicine, safeguarding healthcare data, and championing community wellness, he is not only transforming the medical landscape but also leaving a legacy of hope and progress. His story is an inspiration for those who seek to make a meaningful impact in their fields and beyond.

Zeina Khoury The Resilient Leader and Cultural Ambassador By Diana Brown Zeina Khoury, known as the “Queen of Versace,” is a Lebanese entrepreneur, reality TV star, and influential figure in Dubai’s real estate and cultural landscapes. Her journey is one of resilience and ambition, marked by a blend of business acumen and cultural pride. Born and raised in Lebanon, Zeina faced the challenges of political instability, which led her to move to Dubai in 2006. She embraced the city as her second home, building a secure and prosperous life for her family, including her children, Joe and Alexa. Starting her career in Dubai as a property consultant at Emirates Sunland, she rose through the ranks to become the CEO of High Mark Real Estate. Her leadership at the firm, which manages luxury properties such as Palazzo Versace Dubai and D1 Tower, established her as a respected name in the competitive real estate market. In addition to her real estate ventures, she co-founded BookAnyService.com, an AI-driven platform for on-demand services, showcasing her entrepreneurial spirit and adaptability. Zeina’s pursuit of knowledge has played a pivotal role in her success. She holds a degree in finance from Notre Dame University in Lebanon and has completed advanced programs at Columbia Business School, Wharton Online, and London Business School, where she graduated in 2022. Her academic background complements her strategic approach to business and leadership. As a star of the Netflix series Dubai Bling, Zeina gained international recognition for her dynamic personality and insights into the lives of Dubai’s elite. The show highlighted her professional accomplishments and her connection to her cultural roots. Her passion for fashion, particularly luxury brands like Versace, enhances her role as a cultural ambassador. Through her social media platforms, she shares her life as a business leader, mother, and fashion enthusiast, inspiring her audience with a mix of glamour and substance. Zeina is a strong advocate for women, often encouraging them to balance their career aspirations with family responsibilities. Her husband, Hanna Azzi, general manager of Nikki Beach Hotels & Resorts EMEA, supports her journey, making them a modern power couple rooted in traditional values. Her life exemplifies resilience, ambition, and cultural pride. From overcoming the challenges of displacement to becoming a prominent figure in Dubai’s business and cultural scenes, she serves as an inspiration to countless women aiming for success while honoring their heritage. As she continues to lead High Mark Real Estate and expand her influence, Zeina embodies the limitless possibilities available to those who pursue their dreams with determination and vision.

Sahar Davodi A Visionary Championing Sustainability And Health Through Loch By Jane Stevens Sahar Davodi’s journey from the serene landscapes of Scotland to the dynamic innovation hub of the UAE is a testament to her passion for sustainability, health, and purposeful entrepreneurship. Her brand, LOCH, reflects a deep-seated commitment to addressing environmental challenges while inspiring healthier lifestyles, seamlessly blending her diverse cultural experiences with a forward-thinking business ethos.  Although born in Iran, Sahar Davodi moved to Scotland as a baby, spending her formative years surrounded by its breathtaking landscapes and serene lochs. Raised in a lively Persian family, she was profoundly influenced by the values of connection, hospitality, and cherishing shared moments with loved ones. The UAE, with its relentless drive for innovation and solutions to global challenges, became the perfect backdrop for Sahar to combine these influences into actionable, impactful initiatives.  LOCH was born from Sahar’s dual passion for sustainability and health. Observing the mounting crisis of plastic waste, she was inspired to create a product that not only reduced environmental impact but also promoted hydration as an essential lifestyle choice. Her turning point came after reading Water:  For Health, for Healing, for Life by Dr. F. Batmanghelidj, which underscored the critical role of hydration in overall well-being. Recognizing that access to clean water was intertwined with sustainability, Sahar envisioned a product that would empower individuals to stay hydrated while making environmentally conscious choices.  The brand’s innovative water bottles and accessories reflect its mission: merging functionality, style, and sustainability. Crafted from recycled materials, LOCH bottles are designed to be practical companions that encourage healthier habits. Accessories like bottle pouches and straps, made from upcycled plastic waste, provide added convenience, ensuring that hydration becomes an effortless part of daily routines.  Sahar’s own experiences of improved energy, focus, and mental clarity through proper hydration fuel her determination to inspire others to adopt this simple yet transformative habit. At the heart of LOCH’s operations lies an unwavering commitment to environmental consciousness. By upcycling plastic waste into eco-friendly products, the brand embodies a circular approach to sustainability.  Collaborations with initiatives like the Green Future Project amplify its impact, with a percentage of sales dedicated to restoring natural habitats. LOCH also prioritizes inclusivity, donating slightly imperfect bottles to laborers and gardeners, and reducing plastic waste while promoting hydration among underserved communities.  The ‘With Love, From Dubai’ collection captures the spirit of a city that thrives on contrasts—where traditional values meet groundbreaking innovation. Inspired by Dubai’s vibrant energy, architectural marvels, and growing focus on sustainability, the collection serves as a token of the city’s ability to blend progress with responsibility. It not only celebrates Dubai’s culture but also showcases how eco-conscious living can be seamlessly woven into modern life. Sahar’s entrepreneurial journey has not been without challenges. Promoting eco-conscious products in a region historically reliant on single-use plastics required reshaping consumer habits. By offering accessible, appealing solutions, LOCH successfully demonstrates that sustainability and convenience can coexist. The brand’s stylish and functional designs resonate with individuals seeking both personal wellness and environmental impact, proving that eco-friendly choices can enhance daily living.  Sahar’s professional background, particularly her time with Fairmont Hotels, played a pivotal role in shaping her approach to business. Her experience integrating sustainability into large-scale operations, setting ambitious environmental goals, and collaborating with global teams provided a strong foundation for LOCH. These lessons reinforced her belief that purposeful strategies could drive both impacts and growth, inspiring her to create a brand that aligns profitability with planetary stewardship.  Looking ahead, Sahar envisions LOCH as a global leader in promoting conscious choices, starting with hydration. She plans to expand the product line with innovative, reusable offerings that further inspire sustainable living and healthier habits. By fostering a community of like-minded individuals, Sahar aims to amplify LOCH’s impact, driving a cultural shift toward environmental responsibility and wellness.  Sahar Davodi’s journey, shaped by her rich heritage and experiences, highlights the power of purposeful entrepreneurship. Through LOCH, she is not just building a brand but creating a movement—one that champions sustainability, celebrates health, and empowers individuals to make conscious choices for a better future. With her vision and determination, Sahar is proving that meaningful change is possible, one bottle, one sip, and one conscious decision at a time. LOCH  LOCH is more than just a brand; it’s a movement towards a greener, more sustainable future. Inspired by Scotland’s serene lochs and driven by a deep passion for protecting our planet, LOCH offers thoughtfully designed reusable products that combine elegance with eco-consciousness. Each product is crafted to help reduce single-use plastics, making sustainability an effortless part of everyday life.  In partnership with the Green Future Project, we are committed to restoring ecosystems and combating climate change by dedicating 1% of every sale to environmental initiatives like planting mangroves and preserving vital habitats. AtLOCH, our mission is clear: to create a world where style and sustainability coexist, inspiring positive change for people and the planet.