Lifestyle

Enas Bassam Al Raie Passion, Innovation, and Ramadan Traditions Ramadan Exclusive Enas Bassam Al Raie, a Syrian national residing in the UAE since 2004, holds a Bachelor’s degree in Business Administration from the University of Liverpool in the UK. A proud wife and mother of two, she discovered her passion for interior decor through Stam Wooden Decor, a venture that perfectly aligned with her husband’s family business in laser manufacturing. She began designing pieces, producing them in their workshop, and supplying them to wholesale traders across the UAE. In 2023, she officially launched Stam Wooden Decor as its own brand, inspired by the overwhelming support and positive feedback from her clients. Determined to push the boundaries of modern design, she continuously innovates despite seeing her products replicated by competitors. Her commitment to quality and uniqueness drives her to refine her designs, even if it means losing 50 copies in pursuit of the perfect prototype. Ramadan in the UAE is a deeply cherished time, embraced even before it begins. The night of the middle of Sha’ban (Shab-e-Barat) is celebrated with festivities, gifts, and Ramadan decorations, instilling joy in children and teaching them about the significance of this sacred month. As Ramadan commences, the atmosphere transforms with an outpouring of generosity. Iftar tables are set up across the country, and individuals distribute water, juices, and dates, even at traffic signals. The spirit of giving extends to non-Muslims, who also participate in the celebrations by purchasing Ramadan decorations and joining Iftar gatherings. Performing congregational prayers at the mosque, particularly Taraweeh and Tahajjud, is a cherished part of Ramadan. The UAE’s mosques are thoughtfully prepared to accommodate worshippers, enhancing the spiritual experience. Family gatherings for Iftar create an atmosphere of love and peace, while traditions such as the firing of the Iftar cannon continue to hold special significance, marking the moment of breaking the fast. Over time, the significance of Ramadan decorations has grown, transforming the way people experience the holy month. Previously, little attention was given to home adornments, but today, decor trends have become an essential part of Ramadan. This shift has contributed to a more vibrant and spiritual environment for both Muslims and non-Muslims, reinforcing the essence of the month. Decorations help instill reverence, spread joy among adults and children, and reflect the beauty of Islamic heritage, making Ramadan even more special and meaningful. The most treasured aspect of Ramadan is the opportunity to draw closer to God, engage in acts of charity, strengthen family bonds, and immerse in worship. Through Stam Wooden Decor, Enas feels she plays a role in spreading happiness within homes, irrespective of nationality or background. Generosity is at the heart of Ramadan, and the UAE exemplifies this spirit. Acts of charity multiply during the holy month, with people donating to mosques, participating in charitable initiatives, and sharing meals with those in need. This shared kindness and compassion create a profound sense of community, reinforcing the values of giving and togetherness. Ramadan is a time of beauty, generosity, and spirituality, and Enas hopes to continue spreading joy through her work, enhancing the atmosphere of this sacred month in homes across the UAE and beyond. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Nada Al Haj The Middle Eastern Influencer Redefining Beauty, Cooking, & Lifestyle By Michele Clark In the ever-evolving world of social media, Nada Al Haj has emerged as a leading Middle Eastern influencer, captivating audiences with her engaging content on beauty, cooking, and lifestyle. Based in England, she has built a strong online presence, particularly among Arabic-speaking followers, blending her cultural heritage with modern digital storytelling. Her ability to connect with her audience through relatable and engaging content has earned her a dedicated fan base, making her one of the most prominent influencers in her niche. Born on June 17, Nada Al Haj’s Middle Eastern roots are evident in her content, shaping her connection with her audience. While she keeps her early life private, her journey into social media began in June 2013 with the launch of her Instagram account, @nada.al.hajj. Over the years, she has cultivated a following of over two million, thanks to her diverse content, which includes makeup tutorials, cooking demonstrations, and personal insights—all presented in a style that resonates deeply with her followers. Her warm and personable approach, combined with her expertise in beauty and culinary arts, has made her a trusted voice in the digital space. As her popularity grew, Al Haj expanded her digital presence to YouTube, where she offers longer-form content covering skincare, makeup, and cooking. Her video, “My Amazing Everyday Skincare & Makeup Routine,” has resonated with many, reflecting her expertise and the trust she has built with her audience. YouTube has allowed her to create more detailed content, helping her followers understand beauty techniques, self-care routines, and recipes in an easy-to-follow format. The ability to showcase her personality and knowledge in a longer video format has further solidified her reputation as a credible and relatable influencer. Beyond beauty, Al Haj has made cooking an integral part of her brand. She simplifies traditional Middle Eastern recipes, making them accessible to a global audience. Whether it’s preparing classic family meals or experimenting with new dishes, her step-by-step approach encourages followers to embrace cooking as an enjoyable and rewarding experience. Many of her fans appreciate how she brings cultural traditions into her kitchen, offering a modern twist on timeless recipes while keeping them approachable for beginners. Her influence has also led to successful collaborations with renowned beauty and lifestyle brands. She has partnered with YoumiBeauty, promoting their lenses and lashes, and frequently offers exclusive discount codes, ensuring her followers benefit from quality products. Her authenticity in these collaborations has reinforced her credibility, making her a go-to influencer for product recommendations. She carefully selects partnerships that align with her personal brand, ensuring that the products she endorses genuinely add value to her audience’s lives. In addition to her presence on Instagram and YouTube, Al Haj is highly active on TikTok and Snapchat. On TikTok, she has amassed over 1.5 million followers, where she shares quick beauty tips, fun challenges, and cooking snippets. Her Snapchat account allows her to engage with her audience on a more personal level, offering behind-the-scenes content, food explorations, and makeup updates. This multi-platform presence has enabled her to reach a wider audience and connect with fans in different ways, making her a dynamic and versatile content creator. Despite her growing fame, Al Haj remains deeply connected to her family, occasionally featuring them in her content. These glimpses into her personal life add warmth and relatability to her brand, further strengthening her bond with her audience. By sharing her experiences, family traditions, and daily routines, she fosters a sense of community among her followers, making them feel like a part of her journey. Nada Al Haj’s journey exemplifies the power of digital media in amplifying voices and creating global communities. Her dedication, authenticity, and ability to seamlessly blend beauty, cooking, and lifestyle have made her an influential figure in the Middle Eastern digital space. As she continues to evolve, expanding her content and collaborations, she remains an inspiration to many, proving that passion and consistency are key to making a lasting impact online. With her strong work ethic and creative vision, Nada Al Haj is poised to continue influencing and inspiring people across the world, solidifying her status as a digital powerhouse.

Shouq Ibrahim From Artistic Vision to Beauty Mastery By Sidra Asif In the dynamic world of beauty, few figures shine as brightly as Shouq Ibrahim. Her journey, marked by artistic passion and entrepreneurial spirit, has led her to establish a name synonymous with elegance, innovation, and empowerment. As the founder of Shouq Beauty and Shouq Lounge, she has turned her love for art into a thriving beauty empire. In this exclusive interview, Shouq shares her inspiring path, the challenges she faced, and her vision for the future of beauty. From Sketches to Beauty Transformations For Shouq, the world of beauty was never just about makeup—it was about artistry. “My journey in the beauty world is a bit different. It all began with my childhood passion for drawing, which first steered me toward fashion design. I would sketch elegant women, draping them in exquisite garments. However, my artistic focus eventually evolved, and I began to emphasize the finer details of their faces—shaping eyebrows, enhancing lips, and accentuating other features through makeup. It was then that the idea of becoming a beauty expert truly took root.” A Dream Turned Reality: Shouq Lounge Recognizing that every woman seeks to embrace beauty in her own way, Shouq was inspired to create a space where her expertise could help bring out the best in each client. “Every woman has an innate desire to embrace beauty.  It’s a universal inclination, whether sought through simple, natural remedies or through the expertise of professionals who can craft a unique, time-efficient transformation. This inspired me to open my own beauty salon, a space where I could offer my magical touches, helping every woman who seeks to enhance her beauty in the most enchanting way.” Overcoming Challenges with Determination Venturing into business at a young age came with its fair share of obstacles. “The most significant challenge I faced when starting my business journey was my limited experience. At a young age, I was venturing into the business world with little to no background in it. However, through perseverance, a strong commitment to learning, and an unwavering drive to succeed, I was able to overcome these challenges and turn my vision into reality.” Shouq credits her resilience and creativity for her ability to navigate hardships. “I have a deep confidence in my abilities and the resilience to face any challenge that comes my way. I believe that growth is a product of continuous effort and learning, where even our missteps become valuable lessons that guide us toward greater success. With my creative insight and effective communication, I am equipped to turn challenges into opportunities and pursue my objectives with purpose and efficiency.” The Future of Beauty: Innovation and Sustainability As an industry expert, Shouq keeps a close eye on emerging trends. “The beauty industry is experiencing remarkable growth, with innovations that transcend traditional skincare and cosmetics. The rise of artificial intelligence for personalized beauty analysis and customization is revolutionizing the field, making it more dynamic than ever. At the same time, sustainability and biotechnology are converging, giving rise to the era of clean beauty where natural ingredients take center stage, which is set to dominate trends in 2025.” Shouq Beauty: A Reflection of Elegance Shouq takes great pride in her brand and its unique offerings. “I have poured my passion and vision into creating my brand, Shouq Beauty, and I genuinely recommend it to every beauty aficionado. It is a true reflection of elegance and innovation, offering a unique and exceptional experience for those who appreciate the finer details of beauty.” Balancing Business and Creativity Juggling her responsibilities as a beauty expert and business owner requires careful organization. “Managing both my work as a beauty expert and the operations of Shouq Lounge is no small feat, but with a well-organized approach, defined goals, meticulous time management, and carefully crafted schedules, I am able to navigate both roles with balance and effectiveness.” Empowering Women Through Beauty Shouq believes in the power of women, particularly in the UAE. “In today’s business world, the power of women in the workplace is undeniable. Their role is especially positive in the UAE, where their influence is continuously growing. At Shouq Lounge, women are empowered to feel complete confidence in themselves, their appearance, and their beauty. This self-assurance fuels their motivation, passion, and drive, enabling them to excel in their professional pursuits.” Words of Wisdom for Aspiring Entrepreneurs For those looking to follow in her footsteps, Shouq offers inspiring advice. “My advice to all entrepreneurs and beauty experts is to always strive for your ambitions and goals. Don’t fear failure, because failure is the secret to your success.” With a visionary approach and a commitment to both artistry and business, Shouq Ibrahim continues to redefine beauty, empowering women and setting new standards in the industry. Her journey is a testament to perseverance, creativity, and the transformative power of passion.

Rasha Yahya Hammoud A Journey Through Jewellery Design By Lisa Koun Inspiration is often drawn from the beauty that surrounds us, and for Rasha Yahya Hammoud, founder of Rasho Accessories, this has been the foundation of her creative journey. With an innate appreciation for aesthetics and culture, she embarked on a mission to craft jewellery that tells a story, merging art, elegance, and individuality into every piece. Through her brand, she has successfully translated her vision into reality, offering exquisite designs that reflect her artistic essence and deep-rooted cultural influences. The uniqueness of Rasho Accessories stems from Rasha’s unwavering dedication to innovation, superior craftsmanship, and the use of the finest materials. Her designs transcend mere accessories; they are wearable expressions of art, intricately detailed and exuding luxury. She takes pride in ensuring each piece possesses a distinct character, combining elegance with thoughtful detailing, making her brand stand out in an ever-competitive industry. Inspired by her own name, which symbolises a graceful young gazelle renowned for its beauty and lightness, Rasha infuses her creations with the same delicacy and refinement. This personal connection lends her jewellery a meaningful depth, intertwining nature’s beauty with her unique artistic signature. Each design is crafted with meticulous attention to detail, from intricate engravings to flawless finishes, elevating every piece to a standard of luxury. Rasha ensures that her designs are not only aesthetically captivating but also uphold the highest level of craftsmanship. Her reliance on skilled artisans guarantees precision and durability, while the assurance of quality enhances customer trust in her brand. The fusion of modern trends with timeless elegance is integral to her creative approach. By staying attuned to evolving fashion movements, colours, and materials, she masterfully integrates contemporary elements with classic sophistication, appealing to diverse tastes and styles. Expanding a brand into international markets comes with its own set of challenges, from navigating regulations to forging strong partnerships. Rasha is keenly aware of the importance of cultural adaptability and efficient negotiations in maintaining seamless operations across different regions. As she continues to grow Rasho Accessories, she remains steadfast in her commitment to ensuring smooth collaborations and delivering excellence on a global scale. Rasha envisions the Rasho Accessories woman as a modern, independent, and confident individual who values quality and refinement. Her diverse range of designs caters to various styles, ensuring that every woman finds a piece that resonates with her unique identity. In the digital era, social media plays an essential role in brand development, and Rasha expertly utilises platforms like Instagram and TikTok to engage with her audience. By offering glimpses into her creative process and showcasing her latest collections, she strengthens her connection with customers and extends her brand’s reach internationally. Looking towards the future, Rasho Accessories is poised for further expansion into global markets, with aspirations to introduce new collections that cater to an even wider audience. Plans for physical stores and additional product lines are in motion, solidifying the brand’s presence in the luxury jewellery industry and reinforcing its reputation for elegance and exclusivity. To aspiring jewellery designers, Rasha shares words of encouragement: belief in oneself is the first step towards success. Passion and dedication can transform a vision into a thriving brand. By studying the market, creating distinctive designs, fostering strong customer relationships, and harnessing the power of social media, anyone can carve a niche in the industry. Challenges will inevitably arise, but they should be seen as opportunities for growth rather than obstacles. With confidence, perseverance, and a relentless pursuit of excellence, success is within reach. Rasho Accessories stands as a testament to what can be achieved through artistry, determination, and a love for creating beauty.

The Anonymous Label Unveils a Bold Ramadan Collection By Lisa Koun The Anonymous Label, a distinguished local fashion brand, introduces its highly anticipated Ramadan collection, a bold reimagining of traditional attire. This season, the brand defies convention by embracing linen—a fabric seldom associated with Ramadan wear—proving its versatility and unexpected elegance. The collection is a testament to The Anonymous Label’s dedication to pushing creative boundaries while honoring local heritage with a contemporary edge. Featuring over 25 meticulously crafted pieces, the collection presents a stunning array of flowing thobes, graceful abayas, effortlessly chic capes, versatile tops, and sophisticated skirts. Designed to transition seamlessly from daytime gatherings to suhoor and elegant evening celebrations, these garments offer both style and comfort throughout the holy month. At the heart of the collection lies its masterful use of captivating trimmings and subtle embellishments, adding depth and visual intrigue to the clean lines of linen. Each detail is thoughtfully incorporated, ensuring a balance between traditional influences and modern silhouettes. The result is a collection that feels both timeless and refreshingly innovative. The Anonymous Label’s commitment to lasting appeal is evident in every design. These pieces are not dictated by fleeting trends but instead embody enduring elegance, designed to be cherished and worn for years to come. The neutral palette of the linen serves as a versatile canvas, allowing wearers to personalize their looks with accessories that reflect their unique style. Whether it’s the understated glamour of an abaya, the confident simplicity of a tailored thobe, or the playful elegance of a cape, the collection offers something for every woman seeking effortless sophistication. More than just clothing, this collection is an invitation to embrace the spirit of Ramadan with confidence and grace. It encourages a fresh perspective on tradition, celebrating the holy month in a way that blends heritage with contemporary fashion. The Anonymous Label’s Ramadan collection is available now at www.theanonymouslabel.com. Instagram: @the_anonymouslabel

Couturelabs Unveils Enchanting Ramadan Collection Just In Time For The Holy Month By Lisa Koun As the sacred month of Ramadan approaches, UAE-based fashion house Couturelabs unveils its much-anticipated Ramadan Collection, a breathtaking ensemble of 25 abayas and kaftans designed to exude elegance and sophistication. This exquisite collection seamlessly blends luxurious fabrics, intricate craftsmanship, and a refined color palette, offering the perfect wardrobe for Suhoor, Iftar, and festive gatherings. Crafted with meticulous attention to detail, the Ramadan Collection features premium materials sourced from Korea and Indonesia, ensuring the highest quality and sustainability. Couturelabs masterfully intertwines tradition with contemporary aesthetics, presenting a range of designs that cater to modern women who seek both comfort and style.  From delicate pastels to rich, opulent hues, the collection boasts a stunning spectrum of shades, including soft pinks, deep purples, and monochrome tones of white, silver, gold, and black. Each design within the collection tells a unique story, brought to life through four distinct themes. Jacquard Elegance showcases a luxurious combination of jacquard fabric, delicate fringes, and intricate lace trims in elegant hues of pink, gold, and silver. Monochrome Garden offers a striking contrast of black and white floral embroidery on exquisite Nida Silk and organza, reflecting timeless sophistication.  Blush Bloom pays tribute to feminine charm with lace-trimmed Nida Silk and jacquard pieces in soft pink tones, while Midnight Grace makes a bold and regal statement with deep purple hues adorned with eye-catching lace trims crafted from Nida Silk and suede silk. “Our Ramadan Collection is a celebration of the season’s spirit and the modern woman’s individuality,” says Sonalika Vaswani, founder of Couturelabs. “Every piece is designed to empower women with elegance, comfort, and style, ensuring they feel confident and radiant during Ramadan festivities.” With this collection, Couturelabs continues to redefine modest fashion, offering designs that seamlessly merge tradition, innovation, and luxury.  Whether attending a family gathering or an intimate Suhoor, fashion enthusiasts can embrace their unique style with pieces that elevate every occasion. The Ramadan Collection is now available online. Discover the full range at www.couturelabs.com. Couturelabs is a distinguished fashion label in the UAE, renowned for its fusion of high-fashion expertise and environmental consciousness. Rooted in a European company established in 1982, the brand is built upon the philosophy of ‘Fashion with a Cause.’ A dedicated multicultural team draws inspiration from the world’s leading fashion capitals, creating a unique blend of heritage, innovation, and sustainability. For more information, visit www.couturelabs.com or follow them on Instagram: @couturelabs.me. 

Whispers of Spring Tala Ha’s Quiet Revolution in Jewelry “Like a gentle whisper in your daily life, jewelry that illuminates your moments.” By Dana Al Bashiti In the shimmering heart of Dubai, where cultures intertwine and style becomes a language of its own, a quiet revolution in jewelry design is taking root. At the center of it is Tala Ha, the Korean founder and creative force behind Whispers of Spring, a brand that speaks not in bold declarations, but in delicate details and soft elegance. The essence of Whispers of Spring lies in its poetic name, born from a feeling, a memory, a season. Tala Ha was inspired by the gentle unfolding of early spring days, when the world awakens with subtle beauty and quiet anticipation. It is this emotional landscape she channels into her jewelry, creating pieces that feel like a soft breath against the skin, a fleeting but unforgettable moment. Her designs are deeply rooted in nature’s rhythm, golden tones, freshwater pearls, and the quiet strength of natural stones come together to create a collection that is both timeless and tender. Each piece is a celebration of femininity, not in a loud or exaggerated way, but through an inner elegance that honors stillness, grace, and authenticity. For Tala Ha, jewelry is not merely an accessory, it’s a daily companion, a reflection of the soul, and a silent storyteller. Her pieces are designed to evoke emotion, to bring a sense of beauty and peace into the wearer’s everyday life. Whether it’s a glimmer of gold catching the morning light, or the smooth texture of a pearl resting against the skin, every detail is intentional, every design a whisper of something deeper. In a city known for extravagance and flash, Whispers of Spring offers an alternative, luxury reimagined as softness, as intimacy, as meaning. It is Tala Ha’s invitation to experience jewelry as more than decoration, but as a form of quiet self-expression, a gentle reminder that sometimes, the softest voices are the ones that linger longest in the heart.

GRAWAN BIN HUSSAINA Multifaceted Icon of the Arab World By Michalle Clark Introduction Rawan Bin Hussain, an internationally recognized Kuwaiti influencer, singer, actress, and entrepreneur, has captivated audiences with her unique blend of talent, elegance, and determination. Her inspiring journey from a law graduate to a digital mogul highlights her versatility and resilience. In this article, we explore the life and achievements of Rawan Bin Hussain, delving into her early beginnings, meteoric rise in social media, ventures in music and acting, entrepreneurial success, and the personal values that shape her influence. Born and raised in Kuwait, Rawan Bin Hussain displayed a passion for academics and the arts from an early age. She pursued her higher education in the United Kingdom, a decision that set the stage for her future success. A graduate of King’s College London, she holds a Master’s degree in Law, a testament to her intellectual rigor and dedication to self-improvement. While many may associate her with her glamorous online presence, Rawan’s academic achievements reveal another layer of her persona. Her education not only broadened her worldview but also laid the foundation for her entrepreneurial ventures. Balancing the disciplines of law with the creative freedom of her passions, Rawan exemplifies the importance of education in achieving a multidimensional career. Rawan’s journey into the digital realm was as strategic as it was natural. Leveraging her legal expertise and innate entrepreneurial spirit, she ventured into various business domains. Her most notable achievements include launching @shopkimiskin, a skincare brand tailored to meet the diverse needs of her audience, and @rawanfitnessclub, which emphasizes health and wellness. Both ventures showcase her ability to identify market gaps and turn them into opportunities. Her success as a digital entrepreneur has not gone unnoticed. Rawan has been lauded for her innovative approach to business, earning her awards and accolades within the industry. She has seamlessly merged her background in law with her business acumen, creating brands that are as thoughtful as they are impactful. Rawan Bin Hussain’s meteoric rise to fame is closely tied to her adept use of social media. Her Instagram account, @rawan, boasts millions of followers who are drawn to her luxurious lifestyle, impeccable fashion sense, and authentic content. Whether showcasing high-end fashion, sharing personal moments, or providing beauty tips, Rawan’s posts resonate deeply with her audience. Her ability to connect with fans has made her one of the most influential figures in the Middle East. She is more than just an influencer; she is a trendsetter who bridges the gap between Arab traditions and modern global trends. Her Instagram is a testament to her eye for aesthetics and her skill in curating content that inspires and engages. Not content to rest on her laurels, Rawan expanded her repertoire to include music and acting. Her melodious voice and compelling performances have been met with acclaim, earning her a dedicated following in these creative fields. In music, Rawan has released songs that blend traditional Arabic influences with contemporary sounds, creating a unique style that appeals to a broad audience. Her venture into acting showcases her versatility, as she takes on roles that challenge her creatively and allow her to connect with audiences on a deeper level. These artistic pursuits are not just career milestones but also outlets for Rawan’s self-expression. They reflect her willingness to explore uncharted territories and continuously evolve as an artist. Rawan Bin Hussain is more than a social media personality or entrepreneur; she is a role model and advocate for important social causes. Using her platform, she addresses issues such as women’s empowerment, self-confidence, and mental health. Her candid discussions about personal struggles and resilience have inspired many to embrace their authentic selves. As a mother, Rawan also emphasizes the importance of balancing professional aspirations with family life. Her journey demonstrates that women can excel in multiple domains while staying true to their values. She is vocal about redefining societal norms, encouraging women across the Middle East to pursue their dreams unapologetically. Rawan’s entrepreneurial spirit is perhaps most evident in her ability to build successful brands. With a keen understanding of the modern consumer, she has created products and services that resonate with her audience. Her skincare line, @shopkimiskin, reflects her commitment to quality and inclusivity, offering products designed for diverse skin types. Meanwhile, @rawanfitnessclub promotes holistic well-being, aligning with her advocacy for a balanced and healthy lifestyle. Both brands are extensions of Rawan’s personal philosophy, emphasizing authenticity, innovation, and empowerment. Like any successful figure, Rawan Bin Hussain has faced her share of challenges. From navigating the pressures of public life to managing multiple responsibilities, her journey has not always been easy. Yet, her resilience and determination have allowed her to turn setbacks into stepping stones. Her story serves as a reminder that success is not without struggles. By openly sharing her experiences, Rawan has fostered a sense of relatability with her audience, proving that even the most glamorous lives have their challenges. Rawan Bin Hussain represents a new generation of Arab women who are redefining traditional roles. She embodies a harmonious blend of modernity and tradition, celebrating her cultural roots while embracing global influences. Whether through her fashion choices, music, or business ventures, she showcases the richness of Arab culture on the world stage. Her influence extends beyond her immediate audience, impacting how Arab women are perceived globally. Rawan’s success story challenges stereotypes, offering a more nuanced narrative of what it means to be an Arab woman in the 21st century. As Rawan Bin Hussain continues to expand her horizons, her future looks brighter than ever. With plans to grow her business ventures, explore new creative projects, and deepen her advocacy work, she remains a dynamic and inspiring figure. Her legacy is not just in her achievements but in the lives she has touched. Whether inspiring young entrepreneurs, empowering women, or entertaining audiences, Rawan’s impact is profound and far-reaching. Rawan Bin Hussain is a true icon of the Arab world, embodying beauty, intellect, and ambition. Her journey from a

2025 Joy Awards Riyadh Shines as Global Legends and Arab Stars Align at the By Alhanouf Mohammed Alrowaili  The Saudi Joy Awards, 2025 in Riyadh is one of the most prestigious events in the entertainment industry in the region. As part of the larger Saudi Entertainment and Culture Festival (Joy), this awards ceremony aims to recognize and celebrate the incredible talent, innovation, and cultural contributions that have shaped the Kingdom’s entertainment scene over the past year. Set against the backdrop of Saudi Arabia’s Vision 2030, which seeks to diversify the economy and position the Kingdom as a global hub for entertainment, the Saudi Joy Awards 2025 is a powerful reflection of the country’s growing influence on the global entertainment landscape. This year’s awards not only celebrate the achievements of Saudi creatives but also recognize the increasing role of Saudi Arabia as a leading cultural force in the Middle East and beyond.  The Saudi Joy Awards 2025 serve as a platform to highlight the rich diversity of the Kingdom’s entertainment landscape. From award-winning films and breakout TV series to innovative video games and music artists, the awards covered a broad spectrum of categories that showcase the depth and variety of talent across Saudi Arabia and the region. The Authentic Lavender Carpet and The magnificent Venue A Stunning Backdrop for Entertainment Excellence Riyadh, the capital of Saudi Arabia, once again served as the host city for the Saudi Joy Awards 2025. Known for its modern skyline, luxurious hotels, and cutting-edge infrastructure, Riyadh provides the perfect setting for this high-profile event. The awards ceremony took place at one of Riyadh’s most iconic venues, where stars from around the world, along with local talent all walk on the lavender carpet used in joy awards as it represents part of the beautiful Saudi landscape that is inspired by the lavender fields of Saudi Arabia. The 2025 Joy Awards highlighted the year’s top achievements across multiple entertainment spheres. Renowned singers Assala Nasri and Ayed took home accolades for their musical brilliance. Now in its fifth year, the Joy Awards has firmly established itself strongly as the Grammys, Emmys, and Oscars. Its ability to bring together the region’s brightest stars, broadcasting the event live on MBC channels and Shahid, ensures it continues to shine as the premier celebration of entertainment in the Arab world. The evening was not just a night of awards, it was a testament to the Kingdom’s vision for a thriving cultural industry and a global stage where talent from all corners of the world can meet. On Saturday evening, The Kingdom’s capital rolled out the lavender carpet, welcoming A-list celebrities from across the entertainment world. The evening started with a great performance by American singer Christina Aguilera, setting the tone for an unforgettable night. Among the prominent Arab stars in attendance were legendary figures like Mohammed Abdo, Majid al Mohandis, Assala, Yusra, Cyrine Abdelnour. They were joined by Hollywood heavyweights, including Morgan Freeman, Anthony Hopkins, Matthew McConaughey, and Amanda Seyfried, and the legend Andrea Bocelli, who added to the event’s star-studded allure. In keeping with the event’s grand scale, the ceremony featured state-of-the-art production and a dazzling display of lights, sound, and technology, capturing the essence of the Kingdom’s growing reputation as a global entertainment hub. Riyadh’s transformation into a cultural and creative epicenter is one of the central pillars of Vision 2030, and the Saudi Joy Awards play a key role in further solidifying the city’s status as a world-class entertainment destination. Recognizing outstanding achievements in Saudi and Arab cinema, from gripping dramas to groundbreaking comedies and documentaries and celebrating the best in regional television, from scripted dramas to reality series and groundbreaking news coverage. Honoring top music talents in Saudi Arabia, the Arab world, and beyond, with a focus on emerging stars and established performers who have defined the music scene over the past year. As for the Digital Content Creator. With the rise of social media platforms, this category celebrates the most influential and innovative digital creators, including vloggers, influencers, and content producers who have had a significant impact in the region. Acknowledging the visionary directors and producers who have pushed the boundaries of entertainment, film production, and creative storytelling. Riyadh was once again alight with star power on Saturday evening as the 2025 Joy Awards unfolded, a dazzling celebration of Arab entertainment alongside global icons. Hosted by Saudi Arabia’s General Entertainment Authority, the event has quickly become one of the region’s most prestigious industry ceremonies, uniting the finest talents in music, film, and television. Stars like Egyptian actors Nelly Karim and Ahmed Ezz mingled with Hollywood legends such as Andrea Bocelli, Matthew McConaughey, Freeman, and Hans Zimmer. Each was honored with a Lifetime Achievement Award for their extraordinary contributions to cinema, symbolizing the merging of Arab and global creative forces. This was expected from his excellency, Turki Alalshikh, The adviser at the Royal Court under the rank of Minister and the current Chairman of the General Entertainment Authority who pays great attention to the smallest details and each year produces high-quality surprises for Saudi Arabia, as all this success is part of the great 2030 vision of his royal highness, the crown prince Mohammed bin Salman Al- Saud, who is the first supporter to all achievements and success in all industries under the patronage of king Salman Bin Abdulaziz Al- Saud. An amazing moment happened during the ceremony was when Prince Abdul Rahman bin Musa’id Al Saud, the writer, poet, and former president of the prominent Saudi football club Al-Hilal, presented the lifetime achievement award to the great legend Andrea Bocelli and made a great speech about how Saudi Arabian citizens are proud of this success that reflected on the guests joy and gratitude toward the great welcoming and hospitality towards the guest’s experiences during their stay in Riyadh. Another moment was about Abdullah Al-Muhaisen, who is a pioneering Saudi director, and is considered one of the trailblazers in the film industry in Saudi Arabia. He is recognized as

Fashion in the Middle East Is Thriving Embracing Past Experiences to Shape a Vibrant Future By Marina Ezzat Alfred From humble beginnings as a small UAE boutique in the early 1990s, Kashkha has blossomed into a major player in Middle Eastern fashion.  Its genesis was simple: a keen awareness of a market niche for stylish, modest clothing for women. This prescient understanding laid the groundwork for its meteoric rise. Initially focusing on culturally resonant designs, Kashkha quickly realized the need for adaptability. They weren’t just selling clothes; they were crafting a brand identity. Expansion wasn’t a haphazard affair; it was a carefully orchestrated ballet of market research, allowing them to cater to a diverse clientele, seamlessly blending the preferences of local Emiratis with those of the expatriate community.  It was, to put it mildly, a masterful stroke. Their marketing strategy was equally ingenious. A deft blend of traditional advertising and the potent reach of social media propelled Kashkha into the spotlight.  Collaborations with influencers, particularly on platforms favored by younger demographics, proved incredibly effective a savvy move that amplified their brand visibility exponentially. Think of it as a perfectly executed social media symphony. But Kashkha’s success story isn’t solely about clever marketing. They embraced technology with open arms, implementing an advanced inventory management system that ensured popular items remained readily available, a crucial element in maintaining customer satisfaction.  The launch of a robust e-commerce platform proved particularly prescient, proving invaluable during the pandemic’s disruptive period. It was a testament to their forward-thinking approach. The customer experience wasn’t an afterthought; it was the cornerstone of their strategy. Luxurious store designs, coupled with meticulously trained staff dedicated to providing exceptional service, fostered a loyal customer base a testament to their commitment to building lasting relationships. They understood that repeat business is the lifeblood of any successful enterprise. Today, Kashkha boasts a significant presence throughout the Middle East and beyond, a testament to its enduring appeal. They continue to innovate, seamlessly blending traditional design elements with contemporary trends, creating collections that resonate with a broad spectrum of consumers. Their future looks bright, brimming with potential. Lessons to be learned The Middle East’s fashion retail scene is absolutely booming, a veritable whirlwind of silk scarves and stylish sandals! The UAE, Saudi Arabia, and Qatar are leading the charge, each showcasing impressive growth, according to a recent McKinsey study. Think of it as a high-fashion trifecta, each country contributing its unique flair to the region’s overall sartorial success. Let’s break it down, shall we? The UAE, a veritable powerhouse, boasts annual fashion sales hovering around a staggering $20 billion. That’s a lot of kaftans!  Their success story is interwoven with the rise of e-commerce and savvy digital marketing—online sales have skyrocketed by a whopping 40%, a testament to their digital dexterity. Saudi Arabia isn’t far behind, with its fashion market valued at approximately $15 billion. The adoption of mobile payment systems and enhanced online shopping experiences has fueled a 30% surge in sales.   Qatar, while smaller in scale, is experiencing explosive growth, with revenues reaching roughly $3 billion. They’ve cleverly leveraged technology, particularly augmented reality for virtual try-ons – a brilliant innovation that has boosted sales by 25% in just two years.  It’s like stepping into a futuristic fashion boutique! The McKinsey study underscores the pivotal role of technology in driving this phenomenal growth.  It’s not just about pretty clothes; it’s about the smart strategies behind them. E-commerce platforms have opened up a whole new world of shopping, particularly during the pandemic when everyone was glued to their screens.  Mobile payment solutions have made purchasing incredibly convenient, encouraging more impulsive (and larger!) purchases. And data analytics?  Well, that’s the secret sauce.  Retailers are using data to understand their customers better than ever before, leading to laser-focused marketing and efficient inventory management. It’s a meticulously orchestrated symphony of style and strategy.  Tricks to increase revenue The Middle Eastern fashion market is a vibrant, dynamic place – a real goldmine if you know how to tap into it. Want a bigger slice of the pie?  These ten tips can help you supercharge your fashion store’s revenue, whether you’re a seasoned pro or just starting out. Think of them as your secret weapons in the fashion arena. First off, get your online game strong. A clunky, user-unfriendly website is a deal-breaker in today’s digital world. Invest in a slick e-commerce platform – think of it as your 24/7 storefront, reaching far beyond your physical location.  It’s not just about having a website; it’s about crafting a seamless, enjoyable online shopping experience. Next, harness the power of social media. Instagram and TikTok are your best friends here.  Targeted ads are a must, but don’t underestimate the power of genuine engagement. Think interactive content, behind-the-scenes glimpses, and building a real community around your brand. It’s like having a constant conversation with your customers. Make payments a breeze. Offer a smorgasbord of options, including popular mobile wallets. Don’t make customers jump through hoops; a frictionless checkout process is key.  Nobody wants a frustrating payment experience – it’s a surefire way to lose a sale. Create some buzz. Host exclusive in-store events – think fashion shows, trunk shows, or even just stylish meet-and-greets. These events aren’t just about selling clothes; they’re about creating an experience, building brand loyalty, and generating that all-important word-of-mouth marketing. Know your customer. Use data analytics to understand your shoppers’ preferences.  Personalized recommendations are no longer a luxury; they’re a necessity. Think of it as giving your customers exactly what they crave, before they even know they want it. Diversify your offerings. Don’t be a one-trick pony. Offer a diverse range of styles and collections to appeal to a wider demographic. Cater to different tastes, sizes, and price points.  Remember, variety is the spice of life and retail. Team up with influencers. Partnering with local influencers can exponentially increase your brand’s visibility. Their reach and credibility can open doors you never knew existed. It’s like having a whole team of mini-marketing superstars working