Lifestyle

RAWAND SHED A Journey of Art, Confidence, and Empowerment Through Makeup By Michelle Clark In the world of beauty and self-expression, few figures stand out as brightly as Rawand Shed. Her journey from a young girl inspired by her mother’s beauty rituals to becoming a sought-after makeup artist in the dynamic UAE beauty industry is nothing short of inspiring. Through creativity, resilience, and a passion for self-expression, Rawand has transformed her love for makeup into a thriving career. When asked about the roots of her passion, Rawand fondly recalls the influence of her mother. “My love for makeup started in my early years, watching my mother as she prepared for her day. Her attention to detail, from applying the perfect shade of lipstick to mastering her eyeliner, felt like a creative ritual that brought her confidence to life,” she shares. For Rawand, makeup quickly became more than just cosmetics; it was a form of storytelling, a medium to highlight individuality and boost confidence. This early exposure to the artistry of makeup set the foundation for her future endeavors. Rawand’s professional journey began in the makeup shops of Amman, where she honed her skills and developed her artistic voice. “Working in makeup shops in Amman was like attending a hands-on masterclass every day,” she explains. Meeting clients with diverse skin tones, features, and preferences challenged her to adapt and innovate constantly. Beyond technique, the experience taught her the value of listening to clients and understanding their unique needs. “Amman also gave me insight into the cultural significance of makeup, blending traditional aesthetics with modern trends,” she adds. These experiences shaped her versatility and laid the groundwork for her artistry. Transitioning to freelancing was a pivotal moment in Rawand’s career, though not without its challenges. “Building a client base was a significant challenge, as I had to establish trust and showcase my work without a well-known platform backing me,” she reveals. Balancing inconsistent income, self-promotion, and logistics while staying creative was overwhelming at times. However, Rawand’s determination turned obstacles into opportunities. By focusing on building relationships, leveraging social media, and continually refining her craft, she carved out a space for herself in the competitive world of makeup artistry. Relocating to the UAE marked a new chapter in Rawand’s career. Comparing the makeup industries in the UAE and Jordan, she observes, “The UAE is incredibly dynamic and fast-paced compared to Jordan. It’s a hub for global beauty trends and innovation, offering exposure to international brands and techniques.” While Jordan instilled in her an appreciation for personal touch and connection, the UAE pushed her to think bigger and stay ahead of the latest trends. This balance of intimacy and innovation defines Rawand’s unique approach to makeup artistry. Rawand’s favorite makeup looks reflect her dual love for storytelling and enhancing natural beauty. “I love crafting dramatic, statement looks for special events or editorial shoots because they allow me to experiment with bold colors and intricate techniques,” she says. Yet, she also finds joy in creating soft, romantic looks that highlight natural beauty, perfect for weddings or everyday wear. For Rawand, makeup is about enhancing confidence and individuality, whether through avant-garde styles or subtle, glowing finishes. As a professional, Rawand relies on brands that deliver both quality and inclusivity. “I adore working with brands like Huda Beauty for their innovative and inclusive range, Makeup Forever for their professional-quality products, and NARS for their luxurious formulas and stunning finishes,” she says. These brands cater to diverse skin tones and types, making them indispensable in her toolkit. When it comes to makeup tips, Rawand emphasizes the importance of preparation. “Always start with well-prepped skin. Skincare is the foundation of flawless makeup. Cleanse, exfoliate, hydrate, and use a primer suited to your skin type to create a smooth base,” she advises. She also highlights the power of blending. “Whether it’s foundation, eyeshadow, or contour, seamless blending makes all the difference between a polished look and a patchy one.” In an industry as dynamic as beauty, staying updated is essential. Rawand shares her approach: “I follow beauty influencers, attend makeup masterclasses, and explore platforms like Instagram, YouTube, and TikTok. I also invest time in experimenting with new products and techniques.” Attending beauty events and expos further enriches her knowledge and provides networking opportunities with other professionals. For Rawand, the most rewarding part of being a makeup artist is witnessing transformation. “Seeing the change not just in how someone looks but in how they feel is incredibly fulfilling,” she says. Helping clients gain confidence and witnessing their joy when they see themselves in the mirror motivates her every day. “Makeup gives me the creative freedom to tell stories and explore different aspects of art,” she adds. To those starting their journey in makeup, Rawand offers heartfelt advice: “Stay passionate and patient. The journey is not always easy, but dedication and continuous learning will take you far. Practice on different faces, experiment with products, and build a strong portfolio. Use social media to showcase your work and connect with others in the industry.” Above all, she encourages aspiring artists to believe in themselves and stay true to their unique style. “That’s what will set you apart,” she affirms. As Rawand continues to grow and evolve, her journey inspires countless others. Through her artistry, she not only enhances beauty but also empowers individuals to embrace their unique selves. Her story is a testament to the transformative power of passion, resilience, and creativity in the world of makeup.

Jasmin Omar Rejoicing Exquisiteness, Humility, and Authenticity in Fashion and UGC Content By Michelle Clark In the ever-evolving world of fashion, where trends come and go, some individuals leave an indelible mark with their unique style, authenticity, and purpose. Jasmin Omar, known to her followers as @jasminxomar, is one such trailblazer. Representing the fusion of modesty and high fashion, Jasmin is not just a model but an icon of empowerment, reshaping perceptions in the modeling industry. Born in Germany and now thriving in London, Jasmin’s journey into the world of fashion is as diverse and inspiring as her heritage, which blends European and Middle Eastern influences. Her captivating presence, standing at 5 feet 5½ inches with expressive brown eyes, has made her a sought-after talent in the fashion industry.  Signed with Base Models UK, Jasmin brings a unique perspective to every project, showcasing the harmonious balance between tradition and modernity. Jasmin’s foray into modeling isn’t just about the aesthetics of fashion—it’s about making a statement. As a hijabi model, she challenges stereotypes and advocates for inclusivity on some of the biggest platforms in the industry.  Her role is not just limited to walking the runway but also represents a broader narrative: that modesty and high fashion can coexist beautifully. Collaborations with brands like Sabirah Official during London Fashion Week underscore her impact in championing the modest fashion movement. Beyond her modeling prowess, Jasmin has embraced the dynamic world of User-Generated Content (UGC), where her authenticity shines through. As a content creator, she shares her love for fashion, styling tips, and personal anecdotes with her growing audience on Instagram and TikTok.  With her relatable yet aspirational content, Jasmin has cultivated a community that values individuality and self-expression. Her TikTok videos and Instagram posts are more than just glimpses into her life—they are sources of inspiration for many aspiring models and fashion enthusiasts. Jasmin’s multicultural upbringing and her experiences living in a global city like London have further enriched her creative outlook. Her work is a reflection of this cultural tapestry, connecting with a diverse audience while staying true to her values. Whether it’s through her runway appearances, her UGC content, or her social media presence, Jasmin’s ability to bridge cultural and stylistic divides is truly remarkable. Her collaborations with international brands have not only highlighted her versatility as a model but have also positioned her as a voice for representation in the fashion world. By challenging conventional beauty standards, Jasmin has become a role model for young women, especially those who wish to see themselves represented in a global industry. Jasmin’s portfolio, available through her Linktree, showcases her impressive range of work, from editorial photoshoots to commercial campaigns. Yet, her influence goes beyond the images—her dedication to breaking barriers and promoting inclusivity has solidified her reputation as a true changemaker. As she continues to rise in the fashion industry, Jasmin remains committed to her vision of making fashion accessible, diverse, and meaningful. Her journey is not just about personal success but about inspiring a new generation to embrace their authenticity while redefining societal norms. A Rising Star with a Purpose Jasmin Omar’s journey is a testament to the power of staying true to oneself while pushing boundaries. Her story is a source of inspiration for anyone seeking to blend passion with purpose. With her unwavering commitment to inclusivity, her ability to connect with her audience, and her flair for turning fashion into a form of storytelling, Jasmin is undoubtedly a force to be reckoned with in the fashion industry.  As her influence grows, so does her ability to inspire, proving that beauty truly lies in authenticity and representation.

Hassan Jalal Visual Artist, Philosopher and Sculptor The Egyptian Artist’s Journey Through Abstract Expressionism and World Spirituality: Bridging Tradition and Modernity in Contemporary Art Hassan Jalal, a distinguished Egyptian artist, captivates the world of contemporary art with works that transcend aesthetic appeal. Rich in symbolism and emotional depth, his creations offer profound reflections on the human condition, merging the mystical essence of Ancient Egypt with the expressive power of modern abstract art. A true visionary, Jalal’s art invites contemplation, urging viewers to explore the intricate layers of the soul and the enigmatic mysteries of existence. Born amidst Egypt’s cultural richness, Jalal’s exposure to the timeless beauty of his heritage profoundly shaped his artistic journey. His early fascination with painting, sculpture, and visual arts, coupled with self-driven study, laid the foundation for his craft. However, it was his mother’s unwavering support and belief in his talent and philosophy that allowed him to break away from conventional methods and carve his unique artistic path. By seamlessly blending abstract forms with Egyptian heritage, Jalal’s work bridges the ancient and modern, reflecting the spirit of his homeland while drawing on global artistic influences. Jalal’s art is defined by his bold use of geometric shapes and a vibrant palette, exploring both the external world and the human psyche. Each stroke of paint pulsates with energy, evoking raw emotions—grief, joy, love, and transformation—that resonate universally. His work is deeply personal yet profoundly relatable, striking a delicate balance between abstraction and emotional expression. Symbolism is a cornerstone of Jalal’s practice, where ancient Egyptian motifs—hieroglyphs, sacred geometry, and deities—serve as metaphors for the journey of the soul. Universal symbols, such as circles, triangles, and spirals, elevate his art to a philosophical realm, transcending materiality to offer deeper meaning. This interplay of abstraction and symbolism invites reflection on the shared experiences of humanity. Spirituality is central to Jalal’s work, underpinning his exploration of existential themes such as identity, purpose, and self-evolution. His abstract depictions of human figures—often fragmented or ambiguous—capture the complexity of individual existence and the collective narrative of humanity. Rebirth and transformation emerge as recurring motifs, reflecting life’s cyclical nature, where endings lead to new beginnings. Through layered textures and dynamic compositions, Jalal conveys the fluidity of existence, where past, present, and future intertwine. Jalal’s art transcends the physical, inviting viewers to step beyond representation and embrace the metaphysical. His use of colour—particularly vibrant reds, blues, and yellows—imbues his work with emotional resonance, evoking a spectrum of feelings from passion to tranquillity. Each canvas becomes a meditation on the profound energies that shape the human soul, encouraging introspection and personal connection. Hassan Jalal’s legacy extends far beyond his remarkable compositions. By reinterpreting ancient Egyptian aesthetics through a contemporary lens, he bridges the gap between past and present, creating a universal dialogue. His work transcends cultural and temporal boundaries, offering both a visual and philosophical exploration of the human spirit.  Jalal’s influence lies in his ability to render ancient wisdom accessible to modern sensibilities, prompting reflection on our place within the grand narrative of existence. His mastery of mixed media, combining oil paints, acrylics, and collage elements with materials like sand, metal, and fabric, adds a tactile dimension to his work. These layered textures invite a multisensory engagement, transforming his canvases into portals for exploring the mysteries of life. Jalal’s art reminds us of our interconnectedness, bound by universal energies that shape our world. Hassan Jalal’s creations are far more than aesthetic experiences—they are philosophical journeys, spiritual explorations, and cultural reflections. His abstract and emotive works invite us to delve into the human soul, confront the complexities of existence, and grapple with eternal questions of life, death, and transformation. Jalal’s legacy lies in his ability to fuse the ancient with the modern, the spiritual with the tangible, and the material with the transcendent. Through his art, he inspires us to look beyond the visible, to feel deeply, and to connect with the vast, mysterious universe in which we exist.

Fouz AL Fahad The Real Fouz Behind Beauty, Empowerment, and Entrepreneurial Success By Michelle Clark Fouz Al Fahad, widely known as “The Real Fouz,” has captivated millions as a beauty influencer, entrepreneur, and icon of self-confidence. With over 4 million Instagram followers and 5.6 million Snapchat subscribers, Fouz has built a remarkable online presence that transcends borders. Her journey from a finance graduate to a leading figure in the beauty industry is a testament to her determination and creativity. Fouz has become an inspiration for countless women, using her platform to celebrate individuality and redefine beauty standards. Born on May 10, 1990, in Kuwait City, Fouz attended the British School of Kuwait before earning her finance degree from the Gulf University for Science and Technology in 2011. Despite her academic background, her passion for beauty and fashion led her to explore social media, where her engaging content quickly resonated with audiences. From makeup tutorials to beauty tips, Fouz’s authenticity and relatability helped her rise to prominence, making her a sought-after collaborator for global brands. Fouz’s approach to content creation has always been grounded in authenticity. Her followers appreciate her openness, whether she’s sharing her daily routines or her thoughts on the latest beauty trends. This genuine connection with her audience has set her apart in an industry often criticized for unrealistic standards. Fouz’s ability to balance glamour with relatability has earned her trust and admiration, making her an influential voice for women in the Middle East and beyond. Building on her success as an influencer, Fouz launched BY Fouz Beauty, a brand offering high-quality products tailored to the needs of beauty enthusiasts. The brand’s philosophy revolves around empowering women to feel confident in their own skin. Each product is meticulously designed, reflecting Fouz’s dedication to quality and her understanding of her audience’s needs. From lipsticks to skincare, BY Fouz Beauty has become a staple for those seeking luxury and practicality. In addition to her beauty line, Fouz founded The Real Fouz Beauty Salon, located in Kuwait’s Symphony Mall. The salon offers a range of premium services, catering to clients who value professionalism and expertise. Fouz’s hands-on involvement in her salon underscores her commitment to delivering excellence. The salon has quickly gained a reputation for its top-tier service and innovative treatments, further establishing Fouz as a leader in the beauty industry. Fouz’s journey has not been without challenges. Like many entrepreneurs, she faced the hurdles of building a brand from scratch and navigating a highly competitive market. However, her resilience and ability to adapt have been key to her success. She credits much of her growth to her supportive family and loyal followers, who have been a constant source of motivation. In March 2020, Fouz married Kuwaiti businessman Abdul Lateef Al Sarraf in an intimate ceremony. The event, though private, was celebrated widely by her fans. Marriage marked a new chapter in her life, showcasing her ability to balance personal happiness with professional growth. Her openness about her journey has inspired many to believe that success and fulfillment can go hand in hand. Beyond her entrepreneurial endeavors, Fouz is a vocal advocate for self-confidence and empowerment. Her social media platforms are a space for celebrating individuality and breaking societal norms. She often emphasizes the importance of self-love and authenticity, encouraging her followers to embrace their unique qualities. This philosophy has resonated deeply with her audience, making her not just a beauty influencer but also a role model. Fouz’s influence extends beyond the Middle East. Her collaborations with international brands have brought global recognition, solidifying her position as a trailblazer in the beauty world. From appearing in high-profile campaigns to representing the Middle East on international stages, Fouz has consistently used her platform to challenge stereotypes and promote inclusivity. What sets Fouz apart is her ability to connect her Kuwaiti roots with her global vision. She often incorporates elements of her culture into her work, whether through product design or the values her brand represents. This fusion of tradition and modernity has made her relatable to a diverse audience, bridging cultural gaps and fostering a sense of unity among her followers. As Fouz looks to the future, she remains focused on expanding her brand and exploring new opportunities in the beauty industry. Her ambition and drive are matched by her commitment to staying true to herself. Whether through innovative product launches or inspiring content, Fouz continues to set new benchmarks for being a modern entrepreneur and influencer. Fouz Al Fahad’s story is one of passion, perseverance, and purpose. From her beginnings in Kuwait to her rise as a global beauty icon, she has redefined what it means to be a modern entrepreneur and influencer. As she continues to shape the beauty industry, Fouz remains a beacon of empowerment and inspiration for women worldwide. Her journey is a reminder that with determination, authenticity, and a clear vision, it is possible to turn dreams into reality and make a lasting impact.

SAFA AL JUBOORI A Journey of Resilience, Love, and Purpose By Wajiha Naaz Safa Al Juboori, a dynamic individual with roots in Iraq and Canada, now based in Dubai, is more than just a participant in Netflix’s Love is Blind Habibi. Her life is a testament to resilience, purpose, and the power of connection. A content creator and advocate for sustainability and women’s empowerment, Safa’s journey inspires many.  Her blog’s recurring theme, “everything happens for a reason,” perfectly encapsulates her outlook on life. A pivotal moment in Safa’s journey was her transition from finance to renewable energy. Leaving the security of her previous career was daunting, but her desire to contribute to sustainability gave her the courage to take the leap. That decision proved transformative, leading to some of her most fulfilling professional achievements and reinforcing her belief that challenges are stepping stones to growth. Safa’s decision to join Love is Blind Habibi stemmed from her long-standing value of seeking deeper connections beyond appearances. The experience profoundly shaped her understanding of relationships, emphasizing vulnerability, communication, and mutual respect. For Safa, love isn’t just about emotional chemistry but also about shared values and a meaningful partnership. Growing up in eight countries, Safa’s multicultural background has deeply influenced her worldview. It taught her adaptability and open-mindedness, enabling her to connect with people from diverse backgrounds. These qualities have been instrumental in both her personal and professional life, particularly in Dubai—a vibrant melting pot of cultures. Safa credits Dubai’s diversity for enriching her perspective and inspiring her to innovate and collaborate in ways she never imagined. As a content creator, Safa is intentional about sharing meaningful moments while maintaining boundaries. She focuses on content that aligns with her values, inspiring her audience without oversharing. This balance allows her to protect her privacy while still creating a relatable and authentic connection with her followers. Through her posts and collaborations, she advocates for authenticity, resilience, and women’s empowerment. Her goal is to foster a sense of purpose and inspire her audience to navigate challenges and pursue their dreams. Among her many accomplishments, leading a solar energy project that significantly reduced carbon emissions for her country stands out as a defining moment. Knowing that her work contributes to sustainability and a better future fills her with pride and a sense of purpose. Looking ahead, Safa envisions her platform evolving into a safe space for meaningful conversations. Her upcoming projects aim to deepen connections with her community, encouraging authenticity and embracing life’s journey. She hopes her participation in Love is Blind Habibi leaves viewers with valuable lessons about relationships—prioritizing emotional compatibility and staying true to oneself. Safa’s message to those facing challenges is simple yet profound: trust the process. She believes setbacks are opportunities for growth, and with persistence and the right perspective, the most challenging moments can lead to breakthroughs. Through her journey, Safa Al Juboori continues to inspire others to embrace their true selves, pursue their passions, and find joy in life’s unpredictable yet meaningful path. Her story is a testament to the power of resilience, authenticity, and love.

Hanieh Taherizadeh A Journey Through Creativity, Innovation, and Art By Jane Stevens Art has always been a powerful form of expression, bridging creativity, emotion, and culture. For Hanieh Taherizadeh, this connection to art began at a young age, fueled by a fascination with its limitless diversity. Her journey as an artist is one of passion and persistence, blending her love for creativity with a modern approach to innovation and teaching. From a young age, Hanieh was drawn to art’s ability to inspire and connect. While her academic path led her to study electrical engineering, her heart remained rooted in artistic pursuits. She complemented her technical education with professional art courses, honing her skills and nurturing her creative spirit. In 2019, she took a significant step forward by launching an Instagram account to showcase her artwork. The platform quickly became a catalyst for her career, attracting admirers who not only purchased her creations but also sought training to learn her techniques. Recognizing the growing demand, Hanieh began teaching, sharing her expertise with aspiring artists. Living in Dubai has profoundly influenced Hanieh’s artistic vision. The city’s blend of traditional Arabic culture, modern architecture, and multicultural vibrancy has provided her with endless inspiration. From its luxurious lifestyle to its innovative spirit, Dubai offers a unique backdrop that is often reflected in her work. The city’s thriving art scene, with its galleries, exhibitions, and cultural events, further enhances opportunities for artists to connect with a diverse audience. Hanieh’s work stands out for her use of distinctive mediums, including resin, paints, and mixed media. She carefully selects these tools for their ability to create striking, visually rich pieces. Resin’s glossy finish and durability, painting’s creative freedom, and mixed media’s experimental nature allow her to push boundaries and explore new possibilities in her creations. Her creative process is as thoughtful as it is dynamic. Beginning with inspiration from nature, life, and emotions, she brainstorms ideas to convey meaningful messages through her art. Carefully chosen materials such as resin, paints, and other mixed media are layered to create depth and texture. The process is often fluid, with ideas evolving as her work develops. While working with resin poses unique challenges, including time-sensitive handling, Hanieh finds immense reward in the final result. The transformation from liquid to solid, and the polished, unique finish it achieves, reflects her dedication to her craft. She believes that the balance in her art emerges intuitively, with each piece requiring a distinct approach to achieve harmony. Collaborating with clients is another significant aspect of Hanieh’s work. She begins by understanding their vision and preferences, exploring styles, colors, and imagery that align with their ideas. Open communication ensures that the final piece reflects their unique personality and the emotions they wish to convey. As an artist in the UAE, Hanieh appreciates the country’s multicultural essence and the diverse tastes in art it fosters. This diversity presents abundant opportunities for artists to showcase their styles and connect with varied audiences. Looking ahead, Hanieh is preparing for her participation in World Art Dubai, a prestigious event scheduled for April/May. Every project she undertakes excites her, but showcasing her work on such a significant platform marks a special milestone. Inspired by her surroundings and daily life, Hanieh’s motivation lies in creating art that is universally understood and appreciated. Hanieh Taherizadeh’s journey is a testament to the power of passion and creativity. Through her art, she not only expresses her individuality but also inspires others to explore and celebrate their creativity. Her work is a blend of modern techniques, cultural influences, and a dedication to meaningful expression, making her a remarkable figure in Dubai’s evolving art scene.

Wahaj Abdulkareem A Journey of Grace and Influence By Peter Davis Wahaj Abdulkareem, a prominent media personality and influencer, has become a beacon of inspiration in the Middle Eastern media landscape. As an anchor for Altaghier TV and a thriving influencer on social media, Wahaj skillfully bridges the worlds of journalism and digital connection. Based between Baghdad and Amman, her presence resonates with audiences across the region, reflecting her unwavering dedication to storytelling and empowerment.  Wahaj’s journey began in Baghdad, where her passion for storytelling and communication was nurtured. This passion evolved into a career in media, leading her to a coveted role as an anchor at Altaghier TV. With a platform to share news and perspectives, Wahaj has become a trusted voice, bringing attention to important events while capturing the essence of cultural pride and resilience. Her dual roles as a television anchor and social media influencer require meticulous time management and a deep understanding of her audience. While anchoring news demands precision and professionalism, her social media platforms allow her to showcase a more personal side, connecting with followers through authentic content and meaningful interactions. This balance has enabled Wahaj to build a community of trust and relatability, amplifying her influence beyond traditional media. Throughout her career, Wahaj has faced challenges unique to women in the Middle Eastern media industry. Despite societal expectations and gender biases, she has navigated her path with perseverance and a commitment to excellence. Her ability to rise above these obstacles stands as a testament to her determination and serves as an inspiration to aspiring journalists and influencers in the region. One of her most memorable experiences came while covering a major cultural event in Baghdad. The energy and enthusiasm of the community left an indelible mark on Wahaj, reminding her of the vital role media plays in celebrating diversity and fostering cultural understanding. Such moments fuel her dedication to her work, reinforcing her belief in the transformative power of storytelling. Wahaj’s vision for the future extends beyond her current endeavors. She aims to continue spotlighting the rich cultural narratives of the Middle East while expanding her digital reach to inspire and connect with a broader audience. Through her work, she seeks to promote positive change and understanding, leveraging her influence to bridge divides and foster unity. In a world increasingly shaped by digital platforms, Wahaj Abdulkareem exemplifies the power of adaptability and authenticity. Her ability to navigate the complex realms of traditional and digital media underscores her role as a trailblazer in the region. Wahaj’s story is one of passion, resilience, and a relentless pursuit of excellence—a story that continues to inspire those who follow her journey.

Maryam Al-Khalidi From Humble Beginnings to Global Stardom in Beauty and Lifestyle By Wajiha Naaz Maryam Al-Khalidi, known to millions as @maryam__alkh, has become a celebrated figure in the digital beauty and lifestyle world. Born on 28 October 1998 in Iraq, her journey from her homeland to Finland and ultimately to international fame is a testament to her talent and unwavering determination.  Relocating to Finland as a young girl introduced Maryam to a new culture and opened doors to opportunities she had never imagined. In January 2020, she began her social media career, sharing snippets of her life and style on Instagram. It wasn’t long before her creativity and relatable charm resonated with audiences, propelling her to fame on TikTok. Her TikTok content, ranging from mesmerising beauty tutorials to lifestyle and fashion tips, quickly attracted a massive following. Today, her TikTok account boasts over 4.6 million followers, drawn to her engaging style and the authenticity she brings to every post. Among her many talents, Maryam is revered as the “Queen of Eyeliner” — a title well-deserved for her mastery of makeup artistry. One of her most viral tutorials, titled “Nothing is easier than this method,” amassed over 14 million views, showcasing her knack for making beauty accessible and fun. Such success has also brought the attention of global brands, with Maryam forming partnerships with leading names such as Dior Beauty. These collaborations highlight the trust and credibility she has built within the beauty industry. Despite her fame, Maryam remains deeply connected to her roots and values. Family is a cornerstone of her life, and her sister, Yusur Ahmed — a well-known YouTube personality — is a constant source of inspiration and support. This close-knit bond shines through in Maryam’s content, making her all the more relatable to her fans. Her digital presence extends far beyond TikTok. On YouTube, her channel “Maryam Alkhalidi مريم الخالدي” offers in-depth insights into her life, creative process, and beauty expertise. She also engages her audience on Snapchat, connecting with followers through daily updates and interactive content. Maryam’s multicultural background, blending her Iraqi heritage with life in Finland, lends a unique flavour to her work. Her ability to merge traditional elements with contemporary trends has made her a trailblazer in the beauty world. She is not just an influencer but also a role model, inspiring young women from diverse backgrounds to embrace their individuality and pursue their dreams. Looking ahead, Maryam aspires to grow her brand further by venturing into entrepreneurship and product development. She is particularly passionate about empowering others, with plans to create resources and opportunities for aspiring makeup artists and content creators. Maryam Al-Khalidi’s rise from her early days in Iraq to becoming a global icon is a story of resilience, creativity, and authenticity. Her journey inspires countless others to take bold steps and find their unique voice in a crowded world. As she continues to break boundaries, there’s no doubt that Maryam’s influence will only grow, leaving an indelible mark on the beauty industry and beyond. For those who wish to follow her inspiring journey, Maryam’s content is available on Instagram (@maryam__alkh), TikTok (@maryam__alkh), YouTube (“Maryam Alkhalidi مريم الخالدي”), and Snapchat (@maryam.oy).

Fashion Spring in the Middle East By Marina Ezzat Alfred From the dazzling Dubai cityscape, a fashion phoenix arose: Gulf Chic.  Launched in 2020 by a clutch of young entrepreneurs, this wasn’t just another clothing line; it was a vibrant tapestry woven from traditional Middle Eastern aesthetics and contemporary flair. They saw a gaping hole in the market – a need for high-quality, locally-inspired fashion that truly resonated with the region’s eclectic mix of people. Think of it as a sartorial symphony, harmonizing heritage with modernity. Initially, it was a purely digital endeavor, a nimble online presence leveraging the power of social media. Their designs, a captivating blend of intricate embroidery and luxurious fabrics, quickly became the talk of the town (and beyond). Within a year, they’d raked in approximately $1 million – a monumental feat, especially considering the cutthroat competition.This explosive growth was fueled by the region’s burgeoning e-commerce sector, projected to balloon by 40 percent annually, catapulting its market penetration from a mere 2 percent to a robust 9 percent over five years.It was a perfect storm of opportunity. In 2022, they took a significant leap of faith, opening their first brick-and-mortar store in a prime Dubai mall. This wasn’t just about expanding their reach; it was about immersing themselves in the region’s bustling retail scene – a $50 billion annual fashion market in the GCC alone. The response was electrifying. Within half a year, sales skyrocketed to $3 million, a testament to their captivating designs and Dubai’s allure as a global shopping mecca. The Gulf Chic founders weren’t resting on their laurels.They understood the Middle Eastern consumer landscape like the back of their hands, particularly the preferences of its high-net-worth individuals. A survey revealed that roughly 30 percent of high-income UAE households shell out around $1,000 monthly on fashion. Smartly aligning their offerings with this spending power, Gulf Chic became a go-to destination for both everyday chic and luxury indulgences. By 2023, their annual revenue had reached a staggering $10 million.  This meteoric rise wasn’t accidental; it was a carefully orchestrated symphony of quality, customer experience, and an intuitive grasp of local trends.  Moreover, their commitment to sustainability resonated powerfully with the region’s increasingly conscious consumers.  Gulf Chic wasn’t just a successful brand; it was a trendsetter, attracting the attention of international fashion giants eager to stake their claim in this burgeoning market. The Gulf Chic narrative is a compelling case study in entrepreneurial success within the Arabian Gulf’s dynamic fashion industry.  It’s a testament to the power of innovative design, shrewd marketing, and a profound understanding of consumer behavior.  From a modest online startup to a thriving retail powerhouse, Gulf Chic has not only carved its niche but also significantly contributed to the region’s vibrant fashion landscape – a truly remarkable achievement. Traditional Styles? The Middle Eastern fashion scene is exploding, a veritable sartorial supernova, according to numerous reputable studies.  Let’s delve into the dazzling details. First off, the sheer size is mind-boggling.  Industry forecasts paint a picture of a market worth a staggering $89 billion by 2027,  a robust 7% annual growth spurt predicted from 2023 onward. This meteoric rise is fueled by a confluence of factors, primarily increased consumer spending and a pronounced shift towards higher-end fashion – think less “fast fashion,” more “forever fabulous.” Consumer behavior is telling.  A BoF Insights survey revealed a fascinating trend:  a significant portion of consumers in the UAE and Saudi Arabia are dropping serious cash on clothes.  We’re talking over $1,000 annually for a sizable chunk, with high-earners in Saudi Arabia especially splashing out – a hefty 50% spending over a grand each month!  It’s a clear indication that fashion isn’t just a pastime; it’s a serious investment for many. Then there’s the digital revolution. E-commerce is reshaping the retail landscape, becoming a pivotal sales channel for both established international players and burgeoning local brands. The online fashion market is poised for explosive growth, a veritable gold rush in the digital desert. The modest fashion segment deserves its own spotlight.  This burgeoning market, catering to the preferences of Muslim consumers,  was already a behemoth in 2018, valued at $283 billion, and projections suggest it’ll balloon to a jaw-dropping $402 billion by 2024.   This remarkable expansion underscores the growing demand for innovative, stylish clothing options that resonate with a wider demographic. Furthermore, substantial investments in retail infrastructure and tourism are acting as powerful catalysts. The UAE and Saudi Arabia are leading this charge, with a noticeable preference among local consumers for luxury brands and high-end goods. It’s a virtuous cycle. Finally, evolving cultural norms are playing a significant role.  With more women entering the workforce, fashion choices are diversifying, reflecting a broader range of needs and preferences.  This societal shift is evident in everything from everyday wear to high-fashion purchases.  It’s a fascinating interplay between economic empowerment and personal expression. Dos and Don’ts Launching a fashion startup?  Buckle up, it’s a wild ride!  The industry’s a whirlwind of creativity and cutthroat competition, but with careful planning, you can absolutely make your mark.  Think of it like navigating a bustling marketplace – you need a sharp eye, a clever strategy, and a dash of audacity. First things first: know your niche. Don’t try to be everything to everyone.  Are you crafting sustainable streetwear?  Designing bespoke evening gowns?  Focusing on a specific market segment lets you hone your message and target your efforts. It’s like aiming a laser beam instead of firing a shotgun.  Thorough market research is crucial here – you need to understand the lay of the land before you even think about setting up shop.  Analyze trends, consumer preferences, and, critically, your competitors.  What are they doing well? What are they missing? Next, you need a killer brand identity. This isn’t just a logo; it’s the soul of your business. Think of it as your brand’s personality – is it edgy, classic, whimsical? This should permeate everything you do, from your website to your social media presence. Speaking

The Stimulating Nour Al GhandourSKY IS THE LIMIT By Peter Davis In a world where passion and determination pave the way for success, Nour Al Ghandour stands as a shining example of how ambition knows no bounds.  A celebrated actor and a beloved public figure, Nour’s journey from a young girl with dreams to a prominent name in the entertainment industry is one that inspires countless others.  With her motto, “The sky is my limit, and it should be yours,” she has become an icon of perseverance, talent, and unwavering dedication. This article delves into the life and career of Nour Al Ghandour, exploring her early beginnings, significant achievements, and the legacy she is building in the world of acting. Born on 12th November 1993 in Kuwait, Nour Al Ghandour’s roots are a blend of Egyptian heritage and Kuwaiti upbringing. Growing up in a culturally diverse environment allowed her to develop a deep appreciation for the arts from a young age. Kuwait, known for its vibrant cultural scene, became the foundation for Nour’s artistic journey. She displayed a flair for creativity and an innate passion for performance, which led her to pursue a formal education in the arts. Nour graduated from the Higher Institute of Dramatic Arts in Kuwait in 2017, where she honed her craft and developed the skills necessary to succeed in the competitive world of acting. This educational background gave her the tools to approach her work with both professionalism and depth, marking the start of what would become a stellar career. Nour began her professional journey not as an actor but as a television presenter. Her first role in the spotlight came as the host of “Sout Al Sahari” on Kuwait’s Al Rai TV. Although she excelled in this position, her passion for acting remained steadfast. Determined to follow her dreams, she transitioned to the world of drama, making her debut in the 2013 series “Sakan Al Talebat” (The Dormitory). The series, which focused on the lives and challenges of university students, was a perfect launchpad for Nour’s acting career. Her portrayal of a young woman navigating the complexities of student life resonated with viewers and earned her critical acclaim. From that point onwards, she became a household name in the Gulf region. Nour Al Ghandour’s career has been marked by a series of significant roles that have showcased her versatility as an actor. Her ability to bring depth and authenticity to her characters has set her apart, and she has become a sought-after talent in the Gulf’s entertainment industry. Among her most notable projects are: 1. “Juman” (2019): In this poignant drama, Nour took on the role of Juman, a young woman grappling with societal expectations and personal desires. The series explored themes of love, independence, and the challenges faced by women in a patriarchal society. Her performance was lauded for its emotional depth and relatability. 2. “Dafaat Al Qahira” (2019): This period drama, set in the 1950s, followed the lives of Kuwaiti students studying in Cairo. Nour’s role highlighted her ability to adapt to historical settings while maintaining a modern sensibility. The series became a cultural phenomenon and solidified her reputation as one of the region’s leading actors. 3. “Shahr Al Asal” (2024): Most recently, Nour starred in this hit series, which became a global success on Netflix, climbing to the platform’s top spot worldwide.  Sharing the news with her fans on Instagram, Nour expressed gratitude for the overwhelming support the series received, saying, “Number one globally this week on Netflix!” A Motto that Inspires Nour’s life philosophy, “The sky is my limit, and it should be yours,” is more than just a statement; it is a reflection of her unwavering belief in human potential. This motto underpins every decision she has made in her career, driving her to take on challenging roles and pursue ambitious projects. It is a sentiment that resonates deeply with her fans, many of whom draw inspiration from her journey. In interviews and on social media, Nour often speaks about the importance of dreaming big and working tirelessly to achieve those dreams. Her story serves as a reminder that success is not confined by geography or circumstance but is instead shaped by one’s determination and effort. Nour Al Ghandour is not only a gifted actor but also a social media sensation. With over 12 million followers on Instagram, she has cultivated a strong connection with her audience, sharing glimpses of her personal life, behind-the-scenes moments, and insights into her professional endeavours. Her genuine engagement with fans has made her a relatable and admired figure, transcending the boundaries of the screen. On Instagram, Nour’s posts range from glamorous photoshoots to heartfelt reflections, creating a balance between her public persona and her authentic self. This openness has endeared her to fans across the Middle East and beyond, making her one of the region’s most influential digital personalities. Like many successful individuals, Nour’s journey has not been without its obstacles. Navigating the entertainment industry as a young woman presented its own set of challenges, from societal expectations to the pressures of maintaining a public image. However, Nour has consistently faced these hurdles with grace and determination, using each experience as an opportunity for growth. Her ability to balance tradition with modernity is one of her defining traits. Whether portraying a character rooted in cultural heritage or embracing contemporary trends, Nour’s work reflects her understanding of the evolving landscape of Gulf society. With every role she takes on, Nour Al Ghandour continues to push the boundaries of what is possible, both for herself and for the Gulf’s entertainment industry. Her ambitions extend beyond acting, as she has expressed interest in exploring other facets of storytelling, such as directing and producing. As she looks to the future, Nour remains committed to using her platform to inspire others. Her career is a testament to the power of hard work and self-belief, and she hopes to pave the way for future generations of actors in the Middle East.