Lifestyle

WEDDINGS The Global, Viral Phenomenon By Deeya Farrukh Niaz In a world where aesthetics, algorithms, and aspirations collide, weddings have become far more than just sacred ceremonies, they’ve evolved into globally watched, digitally dissected spectacles. Across the Indian subcontinent and beyond, brides no longer plan their big day solely for the memory, it’s all about the moment, the click, the share, and the trend. With social media shaping perceptions of perfection, the modern bride faces a unique set of choices: tradition versus trend, intimacy versus influence, and meaning versus momentary fame. Welcome to the world of viral weddings. Just like everything else in today’s world, the wedding industry is driven by trends, popularity, and, of course, Instagram followers. But when choosing a photographer, what are brides truly searching for? Genuine skill and creative vision? Or a viral Instagram reel that earns them a million views and an overnight fan following? Now imagine two wedding planners: one offers real value for money, while the other, despite providing the bare minimum, raises your social status just by association. Which one would you choose? That’s the dilemma many brides face before making any bookings, be it the photographer, the perfect dress, the makeup artist, or the event coordinator. Labels are no longer reserved for couture, they now apply to every element of the wedding day. But, like all trends, viral moments fade. There’s always a newcomer ready to take the crown of the internet’s next ‘it’ bride. Currently, designer Tarun Tahiliani is the go-to for South Asian brides, particularly among Pakistanis and Indians. In the UAE, photographers like Pictroizzah and Sara Idress are dominating the scene with stunning portfolios, yet they face constant competition from emerging talent. The industry has changed dramatically over the past five years. What was once the realm of family-run services, photographers, caterers, decorators, has transformed into a high-octane, high-pressure game. With the emergence of the viral bride, the stakes have skyrocketed. Bridal stylists have also entered the scene, curating entire wedding looks from head to toe. They work closely with trending designers to blend the bride’s vision with the zeitgeist. It’s a full production now, every detail curated for a global audience watching from afar. The wedding industry’s economic value is staggering. Within the Indian subcontinent, it’s estimated to be worth $130 billion annually. Pakistan’s wedding economy alone stands around Rs 900 billion. As one Pakistani business tycoon once put it, “Do anything in the wedding industry, and you’ll be a millionaire.” The industry now caters to every budget and aesthetic, with more choice and talent than ever before. Even vendors have shifted their approach. They’re no longer just serving brides, they’re looking to serve content to their followers. Innovation and creativity are now key currencies. To top it off, there are now digital shows like Wedwel, which dissect and critique bridal looks from Pakistan. So, weddings don’t just rake in billions in revenue, they earn billions of views, too. There is, however, something beautifully unifying about it all. Brides from around the world are now sharing traditions, aesthetics, and inspiration. And modern brides can now plan their dream weddings using countless references, unconstrained by local limitations. But where should a bride begin? Research is crucial. Look at a vendor’s portfolio, their quality of work, and their consistency, not just their follower count. Some brands have earned their popularity through excellence and affordability, while others look flawless on screen but are poorly made and overpriced in reality. Know what you want, and be confident in your choices, regardless of whether they go viral. The most important thing is that you feel beautiful on your day. And yes, weddings cost a fortune. Outfits and jewellery are often worn once or twice in a lifetime. So it’s wise to strike a balance, spend responsibly on your event, but also on things you’ll use for years. Remember, you’re preparing for a marriage, not just a wedding. One emerging trend I truly appreciate is skincare. Some brides may go overboard with fillers, botox, and invasive treatments, but others are embracing traditional self-care rituals like ubtan, oiling, and sun protection. Weekly facials, cleansing routines, and skin wellness are investments that go far beyond the wedding day. This is a trend that deserves to go viral. Despite all the help available, the final decisions always rest with the bride. From dealing with picky vendors to managing the budget, scheduling appointments, and shopping, it’s backbreaking work. And after all that effort, a bit of recognition is only fair. But let us not forget, weddings aren’t about the viewers. They’re about celebrating love, and the friends and family who have supported that journey. The best advice for any bride hoping to be remembered? Be yourself. The most memorable and viral brides are the ones who radiate joy, confidence, and authenticity. One danced lovingly for her groom and captured hearts. Another, Kiara Advani, was simply radiant in her natural chemistry during her bridal entrance. Because when love and sincerity shine behind the lens, it shows in front of it too. And that, more than any designer label or viral moment, is what truly lasts.

VIKTORIA DEMI Where Classical Heritage Meets Contemporary Soul By Paul Smith  In a world where music constantly evolves, Viktoria Demi emerges as a compelling figure who bridges the timeless elegance of classical piano with the bold curiosity of modern expression. Known for her performances across Europe and the Middle East, including a breathtaking orchestral concert at Expo 2020 Dubai, Viktoria is more than a pianist, she is a scholar, a speaker, a composer, and a visionary behind the artistic identity Vivimuse. Through her music and her words, she invites us into a world where art isn’t just performance, it’s a living, breathing journey of discovery. For Viktoria, every step in her career, even moments of failure, holds meaning. Each experience, whether on stage or in solitude, adds to her artistic maturity. She doesn’t view competitions as the climax of her journey, but rather as playful and enriching stops along the way. A more profound turning point came during her performance at Expo 2020 Dubai, where she played Arabic music by a modern composer with a live orchestra.  It was then she realized the power of contemporary voices in classical music and was inspired not only to study modern composers but to begin composing her own works. Her first album, which will include her original pieces, is set for release by the end of the year. Nature, travel, architecture, and fine art constantly inspire her. Viktoria finds that exploring cities, absorbing their visual and historical language, gives her the insight to reinterpret music for modern audiences.  Whether wandering through a museum or standing before a gothic cathedral, she draws strength and creative vision from the past while remaining grounded in the present. Having spent her time between Vienna and London, Viktoria has absorbed the unique musical spirits of both cities. Vienna, the cradle of classical music, offers her the romance of history, its churches and concert halls echo with the notes of Mozart and Schubert.  In contrast, London welcomes experimentation and modernity. With legends like Elton John and Freddie Mercury shaping its musical landscape, the city encourages bold new projects and artistic inclusivity, elements Viktoria embraces with open arms. Her performances typically focus on classical and neoclassical music, including composers such as Einaudi, Zimmer, and Tiersen. She selects pieces that connect easily with audiences, like those of Chopin, Mozart, and Debussy.  Her philosophy is rooted in accessibility, she believes music should speak to everyone, regardless of their background in classical appreciation. While she sometimes avoids the more challenging or abstract pieces of the 20th century, she hints that something experimental may be on the horizon, a testament to her ever-expanding musical vision. Alongside performance, Viktoria is delving deeper into academic research. Reading, writing, and attending conferences have deepened her understanding of cultural theory and music history, enriching her interpretative abilities. For her, knowledge is not separate from performance, it enhances it. The more she learns, the more nuanced and powerful her expression becomes. Her love for art history, nurtured since childhood, recently led her to begin giving lectures, a dream fulfilled. Standing before an audience as a speaker mirrors the excitement she feels performing music. But instead of notes and rhythm, she communicates through ideas, sharing insights and unearthing stories from the world of art and culture. The lectures drive her to keep learning, constantly fueling her creativity. This same curiosity led her to explore beyond the piano. Viktoria is always seeking new perspectives, studying electronic music, and learning about other instruments, even without the intention of mastering them. This openness, to new genres, sounds, and tools, has made her piano artistry even more dynamic and emotionally complex. Vivimuse, the name by which many of her followers know her, began as a YouTube alias for her piano and DJ project. “Vivi”, a longtime nickname, paired with “Muse”, symbolizes her desire to inspire. It’s a name that carries her artistic mission, to be a light, a spark of creativity, for others. More than anything, Viktoria believes in the healing power of music and art. In a world full of chaos, she sees them as gentle warriors of hope and understanding. Her mission is to bring not only beauty to her audience but also knowledge, a deeper comprehension of art’s eternal presence and its ability to elevate the human spirit. Currently, Viktoria is preparing two new albums. One will celebrate the timeless works of classical masters like Debussy, Beethoven, and Chopin. The other will lean into the neoclassical world, featuring music from film and her own original compositions. It’s a balance of homage and innovation, a perfect reflection of her musical philosophy. In Viktoria Demi, we find more than a classical pianist. We find a modern-day muse, deeply rooted in tradition, yet fearlessly exploring the new. Through Vivimuse, she is not just performing music, she is shaping a future where art speaks louder, travels further, and touches more lives than ever before.

Victoria Lopyreva From Miss Russia to Global Icon​ By Michele Clark In the world of glamour, culture, and global influence, few women embody the essence of grace, versatility, and purpose quite like Victoria Lopyreva. Born on July 26, 1983, in the southern Russian city of Rostov-on-Don, Victoria’s journey from childhood modeling to international recognition tells a story of ambition and resilience, one that transcends the beauty pageant stage and enters the realm of global impact. Raised in a creatively enriched household, with her mother Irina Lopyreva, a journalist and former model, and her father, Pyotr Kruze, an artist, it was almost inevitable that Victoria would develop an early affinity for style, expression, and public life. Her modeling career began at just five years old, with childhood campaigns that hinted at a promising future. By her teenage years, she had already claimed regional titles like “Model of Don,” “Rostov Beauty,” and “Face of the Year,” a prelude to her crowning moment as Miss Russia in 2003. Winning the national title not only brought her into the limelight, but also laid the groundwork for her emergence as a multifaceted media personality. Her magnetic presence found a natural home on Russian television, where she hosted a range of shows including “Fashion Ambulance” and “Football Night.” Her charisma and intellect resonated with audiences beyond fashion and sports, especially when she appeared on the popular Russian adaptation of “Survivor,” titled Last Hero. Each appearance only reinforced her growing influence across media platforms. Yet, Victoria’s story extends far beyond entertainment. In 2018, she took on a significant international role as the official ambassador for the FIFA World Cup in Russia. In this position, she served not only as a glamorous face of the tournament, but as a cultural bridge between Russia and the world. Her role carried a message, one of diplomacy, pride, and the ability of sports to unite humanity. Philanthropy plays a powerful role in Victoria’s identity. She heads the “Wiping Bounds” charity foundation, which is committed to supporting talented children affected by the horrors of war and terrorism. Her sense of social responsibility also manifests through her environmental work, collaborating with the World Wildlife Fund and the Steppe Wildlife Association to advocate for the protection of endangered species and ecosystems in Europe. Victoria’s personal interests reflect a deep appreciation for beauty in its many forms. With her mother, she shares a love for collecting vintage jewelry and whimsical cat figurines adorned with beads and stones. This shared passion complements her public image, often seen gracing the pages of international fashion magazines such as Cosmopolitan, L’Officiel, Gala, and Maxim. Whether on screen or at events, her elegant style and radiant personality continue to turn heads. Today, Victoria Lopyreva stands as a symbol of the modern woman, strong, sophisticated, and socially conscious. Her life is a tapestry of fashion, media, humanitarian work, and cultural ambassadorship. Through her achievements, she has not only defined success on her own terms, but also inspired countless individuals to use their platforms for meaningful change. From the runways of Moscow to the global stage, Victoria continues to prove that true beauty lies in purpose and passion.

THE NEW AGE OF LUXURY WHERE STREETWEAR REIGNS SUPREME By Deeya Farrukh Niaz Luxury has always been synonymous with tailored suits, crocodile leather bags, and timeless elegance, but that notion is changing. The new era of luxury is not dictated by tradition, but rather by cultural shifts, hype, and a bold departure from the classic. Enter streetwear, the unexpected king of modern high fashion. Gone are the days when luxury was defined solely by heritage brands and formalwear. Today’s youth have flipped the script. Brands like Supreme and Yeezy have reshaped the luxury narrative through exclusivity, limited drops, and a cool factor that can’t be bought, only earned. Supreme’s collections, hoodies, T-shirts, caps, and sunglasses, are undeniably of high quality, but it’s their scarcity that elevates them to luxury status.   Take collaborations such as the Dior x Nike trainers or Miu Miu’s Sambas, they blend streetwear silhouettes with designer prestige. And of course, there’s Yeezy, the brand that arguably started the entire movement. Streetwear today doesn’t necessarily carry the same price tag as classic luxury, but it carries a different kind of value, cultural capital. Wearing a branded hoodie in 2025 might just be the new three-piece suit, effortless, current, and surprisingly formal in the right circles. This shift is not confined to the West. South Asia has taken notice. In India, DyavolX, launched by Shah Rukh Khan’s son, is making waves, while Pakistan’s Rastah is gaining international traction. These brands are more than just labels, they’re lifestyle statements, rooted in authenticity. Unlike traditional luxury, which can rely on legacy, streetwear must be credible from top to bottom, from its creators to its audience, from the design studio to the final Instagram post. Authenticity is key. It’s not just about the clothes, it’s about the persona behind them. Consider Rhode, Hailey Bieber’s beauty brand. Her image, effortlessly chic and youthfully elegant, is inseparable from the brand itself. Even her brand ambassador, Alexandra Saint Mleux, girlfriend of F1 driver Charles Leclerc, embodies the Rhode aesthetic, poised, understated, fashionable. It’s the walking, talking version of the brand that people buy into. The global appeal of luxury streetwear is undeniable. A jacket from a Pakistani designer could appear on Justin Bieber in California. Rhode’s lip gloss might pop up on a model in Monaco during the Grand Prix. Fashion is more borderless than ever, and streetwear plays perfectly into this dynamic. You never know who might be wearing what, and that unpredictability is part of the allure. Exclusivity remains the secret sauce. Limited drops, firstcome-first-serve releases, and lightning-speed sellouts create a sense of urgency, and belonging. If you miss out on the hottest piece, you’re left scrambling for the next best thing or waiting impatiently for the next drop. Resale culture takes it even further, prices triple, and the item becomes a status symbol. The real question becomes, how much will you overpay to feel effortlessly cool? But is it worth it? At the end of the day, it’s a hoodie or a pair of joggers. Yes, it’s handmade, maybe even with sustainable, organic materials. No polyester. No plastic. Sometimes, though, the artisans behind it are underpaid, and the transparency is questionable. You’re often paying not for quality, but for the brand. Even Lululemon, once considered premium activewear, was found to use toxic, cheaply made materials, raising doubts about many other “luxury” labels. Still, there’s something undeniably fun about streetwear. It’s subtle. It’s exclusive. It’s a club, one that doesn’t scream for attention. If someone recognises the hoodie, they’re part of the club. If they don’t, well, maybe they’re not your people. It’s an aesthetic that whispers rather than shouts, and in that lies its true luxury. Streetwear brands like A Bathing Ape, or my personal favourite Aimé Leon Dore, are testament to this movement. And if I have to explain who they are, well, perhaps you’re just not that cool yet. On a personal note, I believe streetwear is a better investment than fast fashion. It lasts longer, both in terms of quality and style. You can wear a piece over and over again without it losing relevance. Fast fashion, on the other hand, feels awkward to repeat. Streetwear promotes conscious spending and the idea of a capsule wardrobe, something we all should embrace. Of course, the relevance of any brand is tied to its creator’s popularity, just ask Yeezy or Balenciaga. Luxury no longer resides only on the red carpet, it walks the streets. In a world where comfort meets exclusivity and identity is woven into fabric, luxury streetwear is the new status symbol. It’s not just about what you wear, but who recognises it, and more importantly, who doesn’t. In the end, luxury is a feeling, and right now, that feeling comes with a hoodie, a logo, and a whole lot of hype. “LUXURY TODAY ISN’T ABOUT LOGOS YOU SHOUT BUT `STORIES YOU WHISPER, STREETWEAR IS THE NEW STATUS SYMBOL FOR THOSE WHO KNOW.”

AFAQ ASLAN The Voice, The Vision, and the Veil of Luxury By Jane Stevens From the vibrant streets of Baku to the dazzling skyline of Dubai, Afaq Aslan has crafted a journey that is nothing short of extraordinary. Known first for her powerful voice as a singer in Azerbaijan, Afaq has now become a rising fashion entrepreneur, fusing cultural heritage with modern luxury in her eponymous brand. Afaq is not just designing garments, she’s building a world where modesty meets magnetism, where women can own their elegance without compromise. “I’ve always had a love for design,” Afaq begins. “Since childhood, it was clear to me that I wanted to create something beautiful for women. I graduated from the Construction and Architecture University in Azerbaijan, in the faculty of design, and while music was my favorite hobby, I always dreamed of launching my own fashion brand.” That dream took root early in her life. Growing up in a creatively rich environment, Afaq was surrounded by stories, song, and sophisticated taste. Her grandfather, a celebrated academic, rector of the University of Arts in Azerbaijan, and a noted lyricist for popular musicals, left a strong impression on her. “He was my first source of inspiration,” she recalls. “He was not only a professor but also a famous writer. His passion for the arts, for storytelling, and for culture shaped my world from a very young age. I truly believe the love for music and creativity is in my DNA.” Afaq’s first claim to fame came through her music career in Azerbaijan. Her soulful voice and stage presence earned her widespread recognition, but despite her success in music, her passion for fashion never waned. Five years ago, she made the pivotal decision to move to Dubai, setting aside her music to pursue a long-held dream. “When I moved to Dubai, I made the decision to pause my music career and focus fully on fashion,” she explains. “It was time to chase the other half of my passion. That’s how my fashion company was born.” The result is a luxurious abaya line that redefines modest fashion for the modern Middle Eastern woman. With a focus on sophistication, elegance, and femininity, Afaq’s designs challenge outdated perceptions of traditional wear. “One of my biggest motivations came from observing how simple abayas often were,” she says. “I wanted to show women that you can be stunningly attractive, even sexy, without revealing your body. A well-designed abaya speaks volumes. It’s not about showing more, it’s about saying more with less.” Her collections are known for their rich fabrics, couture cuts, and intricate detailing, each piece telling a story of empowerment and beauty. And Afaq is not just the designer behind the scenes. With her striking looks and camera presence, she proudly models her own designs. “I use my beauty to amplify the message of my work,” she says. “Being a model, a singer, and a designer, these are all forms of art. For me, they’re connected. Art is the center of everything I do, so it doesn’t feel like I’m switching roles. It’s just me expressing myself in different ways.”  Running a fashion brand, however, is no easy feat, especially as a young entrepreneur managing a growing team in a highly competitive market. Afaq is candid about the hurdles she’s faced in bringing her vision to life. “There were moments I felt discouraged,” she admits. “Managing a big team, making all the right decisions, it’s a lot of pressure. But my love for fashion kept me going. I reminded myself every day why I started. I had a goal, and I knew I had to see it through.” Her resilience and dedication are evident in every detail of her brand, which continues to gain traction across Dubai and beyond. But Afaq’s ambitions don’t end there. “My main goal for the next few years is to turn my brand into a leading luxury abaya label across the Middle East,” she says confidently. “I want to open a grand showroom in Dubai, where women from all over the region can experience the full essence of the brand. I also want to see my designs worn in Saudi Arabia, Kuwait, Qatar, and everywhere where women value tradition blended with contemporary fashion.” Despite her busy schedule, Afaq remains deeply connected with her fanbase, especially through Instagram and TikTok. With thousands of followers and growing influence, she shares not just her collections, but glimpses of her personal journey, offering inspiration to young women pursuing their dreams. “I post content that is engaging and relatable,” she explains. “Whether it’s a behind-the-scenes look at a photoshoot or a motivational quote, I want my followers to find something of value. I also go live often to connect with them directly. I answer questions, talk about fashion, and just have real conversations. It’s important to me to stay close to the people who support me.” Her personal style, much like her brand, is bold and distinct. Afaq refuses to blend in or follow trends blindly. “I love uniqueness,” she says with a smile. “I always want to stand out, not to impress, but to express. I don’t like repetition, and I don’t like being just another person in the crowd. I think that mindset is what helped me shape something original in the fashion world.” When asked about her experience in Dubai, Afaq expresses a deep sense of belonging. “Dubai feels like my second home,” she says. “It’s a Muslim country like Azerbaijan, and culturally, there are many similarities. I’ve never felt like a guest here. On the contrary, this city welcomed me and gave me the freedom to create. It’s full of opportunities and positive energy. That’s why I love it.” As much as she is focused on her career, Afaq’s dreams are beautifully balanced between professional success and personal fulfillment. “Personally,” she reveals, “I want to get married, have a loving family, and raise beautiful children. That’s just as important to me as building a fashion empire.

Loubna Baghdad A Voice Bridging Cultures and Emotions By Afef Yousfi With roots tracing back to Morocco and a heart that beats in the UAE, Loubna Baghdad is more than a singer, she’s a soulful storyteller whose voice transcends borders. Her artistic journey is deeply influenced by the cultures that raised her, crafting a sound and style that is both timeless and contemporary. “Being influenced by both Moroccan and Emirati cultures is a gift I carry with deep pride,” says Loubna. “Morocco has instilled in me a profound appreciation for history, intricate patterns, and vibrant color. The rhythms, the depth of expression, it’s a culture that sings from the heart.” In contrast, the UAE has taught her the art of balance and innovation. “It’s a place where tradition is honored while innovation is embraced, and that duality resonates with me deeply as an artist,” she adds. This blend of bold emotion and refined elegance forms the foundation of her music, a bridge between two rich worlds. Loubna’s connection to music was forged early in life. “Even before I understood lyrics, I could feel the emotion behind a song,” she recalls. The moment she sang in front of an audience and saw their emotional reaction, everything changed. “Music had the power to connect hearts, to heal, and to inspire, and that moment gave me clarity, this is what I’m meant to do.” Known for her magnetic presence on stage, Loubna describes performing as an emotional exchange. “It’s about creating a real connection between me and the audience, where feelings and good energy flow both ways.” Her songs carry stories of love, hope, loss, strength, and joy, all rooted in personal truth and a desire to reach others on a deeper level. Living in the UAE has opened countless doors for Loubna. “The country’s vibrant energy, cultural diversity, and creative opportunities have played a major role in shaping my journey,” she explains. The move gave her confidence and exposure, and most importantly, helped her dream bigger. “It wasn’t just a change of location, it was the moment I truly stepped into my path as a professional singer.” With a style that’s bold and elegant, Loubna uses visual identity to further her storytelling. “It’s more than just fashion or appearance, it’s a reflection of my personality, my Moroccan identity, and the stories I tell through music.” For her, image and music work hand in hand as tools for connection. Loubna counts her move from Morocco to the UAE as a turning point. “That step changed everything, not just in terms of opportunities, but in how I saw myself as an artist.” It became the foundation for a new chapter filled with growth and purpose. Her creative process begins with a feeling. “I follow my intuition. If something touches me emotionally, I know it has the potential to touch others too.” She balances this inner pull with a deep awareness of her audience.  “People want to feel something real when they listen, whether it’s happiness, strength, or even healing.” The process includes practice, refinement, and an honest delivery that speaks from the heart. Navigating both the Moroccan and Emirati entertainment worlds is a challenge Loubna embraces with grace. “Each has its own style, culture, and audience, and I feel lucky to learn from both.” She stays rooted in Morocco’s soulful traditions while exploring innovation and diversity in the UAE. “I try to bring the best of both worlds into my art.” “Women are unstoppable,” she declares. “I want young Arab women to know they can follow their dreams, no matter what.” Her story is a testament to self-belief and cultural pride. “You don’t have to change who you are to succeed. You can be proud of your roots and still be bold, creative, and different.” Loubna teases an exciting year ahead. “2025 is going to be a big year! I have new songs coming that explore different styles and emotions.” It’s a time of growth and deeper connection with her fans. “I’m so grateful for all the love and support, and I promise, the best is yet to come.”

Al Burak Perfumes The Story of Mohammad Fouad Al-Hraki and Al Burak Perfumes By Dana Al Bashiti In the Middle East, perfume is more than a luxury, it is heritage, identity, and daily ritual. While the world embraces fragrance as fashion or self-expression, in Arab culture, perfume is woven into the fabric of life itself. From religious traditions like the use of oud and musk during prayers, to the daily gesture of perfuming garments before leaving home, scent holds a revered place. It carries history, marks celebration, and evokes memory in ways unmatched elsewhere. This reverence for fragrance is especially apparent in the story of Mohammad Fouad Al-Hraki, the founder of Al Burak Perfumes, whose journey redefines perfume as an emotional language that speaks directly to the soul. Mohammad Fouad Al-Hraki doesn’t just create perfumes, he reconstructs memories. His roots in Damascus, Al-Harjala, and Ain al-Fijeh are inseparable from the inspiration behind his creations. He often speaks of Damascus not just as a place, but as a scent. “Fragrance is emotional architecture,” he says. He remembers the scent of jasmine in Al-Qanawat, insisting that it carries particles of Damascene soil and the warmth of its ancient stones. In his lab, he uses refined techniques such as cold enfleurage to capture this essence with purity, but it is his memories that guide the process. Despite the science, the heart of the fragrance remains entirely Syrian. One of his most poetic creations is a perfume he named A Whiff of Nostalgia, which he describes as an emotional-chemical equation, one part morning mist from Mount Qasioun, one part the scent of his mother’s handkerchief tucked away in a drawer from his school days. Technically, he uses white musk and bergamot to evoke the sudden warmth of recollection, but the true alchemy lies in how the scent makes absence feel tangible. For Al-Hraki, perfume is a way to hold onto people, moments, and places no longer near. His career has taken him through some of the finest establishments in the fragrance world, such as Paris Gallery and Roja Parfums. From Paris Gallery, he learned the art of presentation, how to sell a fragrance as a story. From Roja, he grasped the discipline of timing in composition, likening it to a symphony. Still, his own style matured with intention, swapping classical French elements for deeper Eastern notes like Yemeni frankincense and Ceylonese cinnamon. These ingredients reflect not only his personal taste but his cultural identity. He often maps his perfumes like scenes from memory. One such creation is Pavement d’Enfance, inspired by the sidewalks of his childhood. At its heart is Arabic coffee, blended with the scent of old schoolbooks. Using steam distillation to extract the warmth of roasted beans and base notes of cedarwood to honor his family’s wooden bench, the fragrance becomes a tribute to personal history. Strikingly, customers often say it reminds them of their own childhoods, even if the details differ. This is the mark of true craftsmanship, creating something deeply personal yet universally relatable. Al-Hraki works from what he calls a “Fragrance Map.” He imagines a setting, such as his grandfather’s courtyard, and then seeks out the ingredients that represent it. To mimic the smell of earth after rain, he blends geranium with patchouli.  But the most demanding part of this journey is fixation, where he tests the scent on skin over 24 hours to ensure that the memory it evokes does not fade too quickly. His understanding of perfume is deeply tactile and artistic, often drawing parallels with cooking. Just as the right oil temperature can make or break a dish, so too can the evaporation rate of perfume notes shape the final story. He gives the example of saffron, a note that must appear ten minutes after application, in the same way its flavor unfolds after chewing. For Al-Hraki, exile has not been just a physical journey, it’s also been scented. Creating perfume is his way of reconnecting with Syria. When he blends Damascene rose with amber, it is as though he is gathering scattered fragments of his city. Even when he substitutes rare botanicals with chemical equivalents due to availability, he never loses sight of the originals. Chemistry, he insists, must serve memory, not replace it. Preserving authenticity in his work has been a challenge. To recreate rare notes like Damascene jasmine or Zabadani cherry, he turns to chromatography to analyze their chemical makeup, then reconstructs them using available ingredients. In one case, he used benzaldehyde, which occurs in almonds, and combined it with orange blossom to capture the elusive cherry scent. The result feels remarkably faithful to the original, a triumph not just of science but of nostalgia. One of his most powerful moments came when an elderly customer tried his fragrance Café Nuri, inspired by the old coffee shops of Damascus. The man teared up and said it reminded him of the scent of dawn after Taraweeh prayers. For Al-Hraki, that moment confirmed that his technique had succeeded, not in a scientific sense, but in the most human way possible. When fragrance disappears into emotion, it has truly done its job. Looking to the future, Al-Hraki dreams of returning to Syria to launch a project called Perfume of Peace. This fragrance would be made entirely with local ingredients such as olive and citrus, symbols of resilience and rootedness. Though he plans to integrate modern tools like molecular fragmentation, he insists that its soul would feel like a breeze moving through the old alleys of Damascus. Through Al Burak Perfumes, Mohammad Fouad Al-Hraki offers more than a sensory experience. He gives us pieces of places we’ve loved, moments we’ve lost, and emotions we thought we’d forgotten. His work stands as a reminder that in the Middle East, perfume is not simply worn, it is lived. It is ritual, memory, identity, and in every bottle, Damascus breathes again.

Mariam AlYassI An Emirati Entrepreneur Redefining Success in Fashion and Media By Diana Brown In recent years, Arab women have emerged as powerful leaders, entrepreneurs, and visionaries across various industries, proving their capabilities in shaping the future. Their role in leadership is not only essential for economic growth but also for breaking barriers and redefining traditional norms. Arab women are known for their exceptional creativity, resilience, and ability to bring innovative ideas to life, making significant contributions in fields such as business, fashion, and media. Among these trailblazers is Mariam AlYassi, an Emirati entrepreneur who has successfully built a name for herself in the fashion and media industries, showcasing the brilliance and ambition that define Arab women today. Mariam AlYassi has made a remarkable impact as the founder of Wink by Mim and By Mim Design, brands that reflect her passion for creativity and elegance. With a strong presence on social media, she has captivated audiences with her innovative designs and business acumen. Her journey began in March 2015 when she started sharing her unique fashion and design aesthetics on Instagram.  Her creative approach quickly gained international recognition, making her one of the youngest Emirati designers to achieve global success. Her work has been featured in prestigious magazines and television, solidifying her reputation as a trendsetter in the industry. With a deep appreciation for high-end fashion, AlYassi draws inspiration from iconic designers such as Valentino and influential figures like Sheikha Moza. Her designs are known for their elegance, sophistication, and modern appeal, resonating with fashion enthusiasts worldwide. Beyond fashion, Mariam AlYassi has also proven her versatility by stepping into traditionally male-dominated fields. At just 22 years old, she became the first female UAE national car service adviser, breaking stereotypes and paving the way for other women to follow. Her determination and resilience have earned her admiration, not just as a designer but as a role model for aspiring entrepreneurs. Mariam AlYassi’s influence extends beyond her personal success. She stands as a true inspiration for women who aspire to create, innovate, and lead. Through her ventures and social media presence, she continues to empower others by showcasing the limitless possibilities of ambition and hard work.  Her story is a testament to the power of vision, persistence, and passion, proving that Arab women are not only shaping the present but also leading the future. As she continues to grow and evolve, Mariam AlYassi will undoubtedly inspire even more individuals, leaving a lasting impact on the fashion, media, and business industries.

Eid Around the World Traditions, Feasts, and Family Bonds By Amna Kanwal The moon is sighted. A chorus of joy erupts across cities, villages, and homes. In Istanbul, lanterns glow above grand mosques. In Lahore, streets buzz with last-minute shoppers. In London, families prepare elaborate feasts while mosques gear up for grand Eid prayers. In New York, children lay out their finest clothes, excited for the day ahead.  Eid has arrived—different in tradition but the same in spirit. For over a billion Muslims worldwide, Eid is more than a festival. It’s a time of faith, family, and feasting. The days leading up to it are filled with anticipation—markets brimming with sweets and silks, homes adorned with twinkling lights, and children dreaming of their Eidi (gift money). But while the essence of Eid remains the same, the way it’s celebrated varies beautifully across cultures. Every country adds a unique flavor to the occasion, from camel races in Dubai to Maamoul cookie feasts in Lebanon. In Africa, communities gather for massive street feasts, sharing traditional dishes with neighbors. In South Asia, henna stalls and jewelry markets stay open all night, catering to families eager to complete their Eid look. Meanwhile, multicultural Eid festivals bring together diverse Muslim communities in Europe and the Americas, showcasing traditions worldwide. In Indonesia, Takbiran processions fill the streets, with people chanting prayers while beating drums. In Somalia, families slaughter livestock and distribute meat to the poor, embodying the spirit of giving. In Bosnia, people bake traditional pita and share it with loved ones, reinforcing the bonds of family and friendship. As the crescent moon ushers in this joyous occasion, one thing becomes clear: Eid is not just a celebration; it’s a global connection woven through faith, love, and tradition. So, how does the world celebrate Eid? Let’s journey through its colors, customs, and cherished moments. The Build-Up to Eid: A Time of Preparation and Anticipation The final days of Ramadan bring a shift from deep spiritual reflection to a joyous sense of anticipation. As the holy month draws to a close, Muslims worldwide prepare for Eid al-Fitr in unique ways. The excitement is felt in the streets, homes, and the hearts of millions as they prepare to celebrate one of Islam’s most cherished festivals. As Ramadan nears its end, Muslims devote themselves to prayers, charity, and last-minute preparations. In Saudi Arabia, Mecca and Medina witnessed a surge of pilgrims performing their final Ramadan prayers at Islam’s holiest sites. The air is filled with spiritual fulfillment as worshippers gather to seek blessings before the month ends. In Pakistan and India, the focus shifts to Laylat al-Qadr, the “Night of Power,” believed to be the holiest night of the year. Mosques overflow with worshippers, some praying until dawn, seeking divine forgiveness and mercy. In Indonesia and Malaysia, the atmosphere is vibrant as communities organize Takbir Keliling, a grand procession where people chant prayers while carrying beautifully decorated lanterns, symbolizing the light of faith and unity. As Eid approaches, markets and shopping centers come alive with activity. In Cairo, Egypt, the historic Khan el-Khalili market bustles with families buying new clothes, sweets, and home decorations. Street vendors sell colorful lanterns while the aroma of freshly baked Eid treats fills the air. In Dubai, UAE, the excitement is even grander. Luxury malls extend their hours for Eid-exclusive sales, with extravagant light displays illuminating the city’s skyline. Families rush to buy the perfect abaya or kandura, ensuring they look their best for the celebrations. In Turkey, bakers work tirelessly to prepare kilograms of Baklava, a signature Eid treat made of layered pastry, nuts, and sweet syrup. Meanwhile, tailors stay up late, stitching elegant Eid outfits for customers eager to wear something new on special days. The Mehndi (henna) tradition is in full swing in South Asia. Women and girls gather in salons or at home, getting their hands adorned with intricate floral and paisley patterns. The deeper the henna color, the more festive the occasion feels. Young girls excitedly compare designs, while older women share stories of past Eids. The most awaited moment before Eid is the sighting of the crescent moon, marking the official end of Ramadan. Different countries follow their traditions when determining Eid. In Saudi Arabia and the UAE, astronomical calculations help set Eid dates in advance, ensuring that government offices and businesses can plan holidays accordingly. However, physical moon sightings are preferred in Pakistan, Morocco, and Indonesia. This sometimes leads to different countries celebrating Eid on slightly different days, adding to the cultural diversity of the festival In West Africa, entire communities gather at mosques and public squares, waiting for the announcement from religious leaders. As soon as the crescent moon is seen, mosques erupt with joyful chants of “Eid Mubarak!” signaling the final countdown to the festival. Children run through the streets cheering while families prepare their homes for the grand celebrations. Eid Morning: A Sacred Start to the Celebration Eid morning is a beautiful blend of spirituality and festivity. From the grand mosques of Mecca to the open fields of Bangladesh, millions of Muslims come together in an act of unity for the special Eid prayers. The air is filled with peace, gratitude, and excitement as families wake up early, dress in their finest clothes, and head out for the most significant event of the day—the Eid prayer. One of the most breathtaking sights on Eid morning is the mass prayer gatherings held worldwide. In Bangladesh, the Sholakia Eidgah hosts the country’s largest Eid prayer, with over 500,000 worshippers assembling in an open field to perform the special prayer. The sea of white garments and raised hands in worship creates an awe-inspiring moment of collective devotion. In Turkey, the Hagia Sophia Mosque is a historical and spiritual landmark filled with thousands of worshippers offering prayers in unison. The ancient walls, which have witnessed centuries of history, now resonate with the sounds of Takbir (praises of God) as people bow together in gratitude. In Pakistan, major

Maryna Karpeka Voyage of a Beauty Queen through Cultural Appreciation and Authenticity By Wajiha Naaz From Winning Miss Europe to Embracing Life in Saudi Arabia, the Ukrainian Model Inspires with Confidence and Kindness Maryna Karpeka’s journey in the world of beauty and fashion has been nothing short of extraordinary. From winning Miss CosmoWorld 2023 and being crowned Miss Europe 2022 to building a thriving career as a model and influencer, she continues to inspire with her resilience, passion, and dedication to her craft. Her experiences have shaped her into a strong, confident woman, eager to make a difference in the industry and beyond. The Impact of Winning International Titles Winning Miss CosmoWorld 2023 and Miss Europe 2022 was a life-changing experience for Maryna, influencing both her professional and personal growth. These prestigious titles opened doors to modeling opportunities, brand collaborations, and public speaking engagements, solidifying her presence in the fashion industry. More than just accolades, these victories have given her a platform to inspire others, advocate for important causes, and embrace new challenges with confidence and determination. “Winning this title gave me incredible exposure and credibility in the modeling industry. It connected me with global brands, fashion houses, and inspiring individuals, allowing me to expand my influence and make a meaningful impact. More than just a title, it gave me a voice to support causes I care about and inspire others.” Through these achievements, she has learned the value of perseverance, hard work, and self-belief, and she is excited for what the future holds. Embracing Life in Saudi Arabia Currently based in Saudi Arabia, Maryna finds inspiration in the country’s rich culture and rapid development. As a Ukrainian model and influencer, she has embraced the values of modesty, tradition, and respect, which are deeply embedded in Saudi society. She appreciates the evolving fashion industry that blends modernity with tradition, allowing her to explore a new side of modeling that aligns with her appreciation for elegance. “The kindness and acceptance I’ve received here make me feel at home. I love the cultural richness, the warmth of the people, and the opportunities for personal and professional growth. The fashion scene is evolving beautifully, and I enjoy being part of that transformation.” Being part of such a dynamic and diverse society has helped her grow both personally and professionally, reinforcing her adaptability and open-mindedness. The Power of Social Media With 135,000 followers on Instagram and over 600,000 on TikTok, Maryna, known as SupergirlMaryna, has built a strong online presence. She views her followers as an extended family and takes great responsibility in sharing meaningful and authentic content.  Whether showcasing fashion and beauty on Instagram or expressing her playful and creative side on TikTok, she ensures that everything she posts reflects her true self. “Authenticity and consistency are my secrets to success. I always stay true to who I am, work hard, and engage meaningfully with my audience. Passion and dedication are key to sustaining success in this industry. Balancing it all takes time and effort, but because I love what I do, it never feels like work.” She values engagement with her audience and prioritizes authenticity, only collaborating with brands that align with her personal values. Overcoming Challenges in Modeling Despite the allure of the modeling world, it comes with its own set of challenges. Maintaining peak physical and mental health, navigating industry competition, and staying consistent in a fast-paced environment require discipline and resilience. Maryna approaches these challenges with a positive mindset, focusing on self-care, fitness, and personal growth. “I believe that taking care of myself, both physically and mentally, is essential not just for modeling but for feeling confident and happy in life.” Her dedication to self-improvement and professionalism keeps her at the top of her game, allowing her to stand out in a highly competitive industry. Advice for Aspiring Models For those entering international beauty pageants, Maryna emphasizes the importance of confidence, preparation, and authenticity. “Pageants are about more than beauty, they require personality, intelligence, and the ability to inspire others.” She encourages aspiring models to embrace their uniqueness, stay disciplined with a healthy lifestyle, and always remain true to themselves. “Believe in yourself, stay confident, and never let setbacks discourage you. Hard work, passion, and resilience will always lead to success. Stay true to your values and always be kind to others.” Passion for Charity and Animal Welfare Beyond fashion, Maryna is deeply passionate about humanitarian efforts, particularly in supporting her home country, Ukraine.  She also has a deep love for animals, having rescued five cats in Riyadh. She hopes to open a shelter in the future to provide care and protection to animals in need. “Charity is very important, we should always be kind and help those in need, whether it’s people or animals.” Future Aspirations Looking ahead, Maryna envisions continued growth in the modeling and fashion industry. She aspires to collaborate with renowned brands and expand her influence on an international level. Additionally, she plans to launch her own line of abayas and modest dresses, blending elegance with cultural appreciation. To further connect with her audience in the region, she is learning Arabic, reinforcing her commitment to building meaningful relationships within her community. “I’m excited about launching my own fashion line, working on more international collaborations, and continuing to use my platform to inspire and empower others.” A Message of Inspiration Maryna’s ultimate goal is to inspire people to believe in themselves and pursue their dreams. “If you stick to your dreams and do what you love, you can achieve great things.” She reminds others that challenges are a part of life but should never be a reason to give up. “Beauty is not just about appearance; it comes from confidence, self-care, and being true to yourself.” Her journey is a testament to the power of resilience, passion, and kindness. As she continues to evolve and inspire, one thing remains certain, Maryna Karpeka is a force to be reckoned with in the world of fashion and