Lifestyle

Ziad Barbar Alsaleh Crafting Identity Through Style in the Heart of Saudi Arabia By Paul Smith In the fast-evolving world of fashion, few names in the Arab region resonate with the blend of elegance, precision, and cultural pride quite like Ziad BarBar Alsaleh. A certified fashion styling coach and a professional celebrity stylist, Ziad has redefined the role of image consultancy in Saudi Arabia and beyond, transforming the way individuals present themselves, not only through clothing but through identity. To Ziad, styling goes far beyond dressing someone in trendy clothes. It’s about understanding the person, their body shape, skin tone, character, and the subtle nuances that define their presence. In a region where this role wasn’t widely recognized in the past, Saudi Arabia is now witnessing a renaissance in self-presentation, and Ziad has been at the forefront of this transformation. As the Kingdom becomes more image-conscious, the stylist has become essential, guiding individuals toward looks that are not only flattering but that reflect their personality and cultural essence. Working with celebrities has taught Ziad the art of balance. Each artist, whether an actress or singer, carries a unique identity rooted in their craft. Ziad studies not just their public persona but the emotional tone of their work, their interviews, and their mannerisms to craft looks that echo their spirit. Whether it’s a singer known for romantic melodies or an actress portraying powerful roles, the styling must resonate authentically. Trends may come and go, but Ziad’s commitment lies in tailoring each look to the individual, choosing what enhances their presence rather than merely following what’s fashionable. As an image consultant, Ziad curates more than appearances, he builds narratives. In the Saudi and Middle Eastern context, this role carries cultural weight. It requires an intimate understanding of a person’s lifestyle, social environment, and aspirations. His approach begins with deeply analyzing a client’s personality and intended message, then building an image that communicates with power and grace, while staying true to who they are. The ultimate goal is to leave an impression rooted in authenticity. The future of Saudi fashion is one Ziad views with immense optimism. Thanks to Vision 2030 and the leadership of King Salman bin Abdulaziz and Crown Prince Mohammed bin Salman, creatives are being empowered through strategic cultural initiatives. Riyadh Fashion Week stands as a powerful symbol of the Kingdom’s emergence as a serious player in global fashion. With the Ministry of Culture and the Fashion Commission creating unprecedented opportunities, Ziad believes this is a golden era for designers and stylists in the region—and he intends to be a bridge between local creativity and international acclaim. Ziad’s journey into fashion began at a young age. As a child, he instinctively enjoyed coordinating looks and helping others dress with confidence. This passion matured into a calling, leading him to formal education at the Collège des Arts. Over time, his desire to guide others evolved into a mission. As a fashion styling coach, he finds the greatest reward in mentoring aspiring creatives, watching their confidence grow, their talent refine, and their voices emerge in a competitive industry. Passing on his knowledge has become a deeply personal legacy. Throughout his career, Ziad has had moments of extraordinary impact. He recalls, with pride, being personally requested by legendary singer Mayada El Hennawy to style her for a TV appearance, a significant moment that marked his rise in the world of celebrity fashion. Another highlight came unexpectedly: while admiring a promotional ad for a Sherine Abdel Wahab concert, he hoped to be part of it. Miraculously, the next day, her team reached out to him, just a night before the show. Despite the tight schedule, the styling became one of her most iconic looks, a testament to Ziad’s readiness and creative instinct. Staying ahead of trends is a core part of Ziad’s work, but he is quick to clarify that trends are only a tool, not the goal. He closely follows international fashion weeks, especially in Paris, and continually reviews designer collections to remain connected to the global fashion pulse. However, his guiding principle remains authenticity. Each client’s styling must reflect their character, story, and essence. For Ziad, trends are meant to serve the individual, not overshadow them. This careful balance is the essence of his styling philosophy. He also addresses common misconceptions about fashion styling, chief among them, the idea that following trends equals being stylish. Ziad emphasizes that real style is about self-awareness, not imitation. What looks good is not always what’s trending, and elegance is about understanding yourself deeply enough to choose what empowers you. Through his work, he redefines fashion as a personal language of confidence and identity. Cultural heritage plays a central role in his work. Ziad believes that modern aesthetics and traditional influences don’t contradict—they complement. Whether it’s through the incorporation of heritage-inspired silhouettes, contemporary fabrics, or modest designs rooted in cultural values, he ensures that both past and present are respected in every look. His aim is always to create visual harmony, where identity is preserved and elevated simultaneously. To aspiring fashion professionals in Saudi Arabia, Ziad offers grounded advice. Passion alone is not enough. Success in styling demands education, discipline, and hands-on experience. He urges young creatives to study the art seriously, stay curious, attend fashion weeks, and build a refined eye for detail. In his view, consistency, curiosity, and professionalism are the pillars of long-term success in the industry. Ziad BarBar Alsaleh is not simply dressing people, he is helping them become the best, truest version of themselves. With each look he creates, he is also styling the image of a region on the rise, merging heritage and high fashion, personal identity and modern elegance. And in doing so, he’s helping shape the visual language of a new era in Arab style.

Dana Hallani From Family Kitchens to Culinary Stardom By James Wood In a world where culinary talent often gets boxed into traditional definitions, Dana Hallani breaks the mold with poise, passion, and personality. Based between Dubai and Beirut, Dana has carved a niche for herself in the competitive world of fine dining and creative gastronomy. With a growing digital presence and a newly founded private dining brand, L’Étoile Privée, she is redefining what it means to be a chef in today’s multicultural and media-driven world. Dana’s journey into the culinary arts is as vibrant as the dishes she prepares. “Cooking wasn’t something I planned as a career—it was a language I grew up speaking,” she says with a warm smile. “In my family, food wasn’t just nourishment. It was a connection. It was love. It was memory.” Growing up between Lebanon and the UAE, Dana was surrounded by rich culinary traditions, where spices weren’t just ingredients but heritage, and recipes were passed down like sacred family heirlooms. She began helping in the kitchen as a child, eventually refining her skills through formal training and international travel, which exposed her to a diversity of flavors and techniques. Today, Dana is the proud founder of L’Étoile Privée, a boutique private dining experience that reflects her elegant yet bold approach to cuisine. “The name means ‘The Private Star,’ because I wanted my clients to feel special, like the centerpiece of the evening,” she explains. Each event she hosts is bespoke, from the curated menus to the table design and guest experience. From intimate dinners for celebrities to high-profile events for Dubai’s elite, Dana’s work speaks for itself through stunning plating, sophisticated flavor profiles, and unmatched hospitality. Yet, behind the glamorous veneer is an artist deeply rooted in authenticity. “I’m not just here to impress with foie gras or truffles. I want to tell a story on every plate. A story of where I’m from, where I’ve been, and who I’m cooking for.” Dana’s cooking philosophy is distinctly personal yet universally appealing. She describes it as “Middle Eastern soul with a global twist.” Whether it’s a modern take on kibbeh with pomegranate glaze or saffron-infused risotto with hints of rose water, Dana’s creativity lies in blending comfort with surprise. Living between Dubai and Beirut, two culturally rich cities, provides constant inspiration. “Dubai is fast, ambitious, and cosmopolitan; there’s always something new to taste and learn. Beirut is emotional, artistic, and grounded in tradition. I take the best of both and make it my own,” she reflects. This duality is what makes Dana’s food resonate so widely; it’s nostalgic, yet forward-looking. Traditional, yet experimental. In addition to her culinary talents, Dana has become a prominent figure in the digital space. With a growing Instagram following and collaborations through platforms like dl.boutiqaat.com, she shares recipes, behind-the-scenes stories, and glimpses of her events. Her feed is a visual feast, combining elegant dishes with personal moments and lifestyle content. “When I post online, I want people to feel like they’re in my kitchen,” she says. “It’s not just about showing perfect plates, it’s about sharing the process, the fun, the flaws, the laughter.” Dana is also passionate about empowering women through her work. “Being a chef, especially as a woman in the Middle East, hasn’t always been easy. But I want young girls to see that you can lead with grace, and still command the room.” Challenges and Growth many entrepreneurs, Dana has faced challenges, especially during the early stages of building her brand. Logistics, staff management, sourcing premium ingredients, and maintaining consistency across events were all obstacles that required learning, patience, and a sharp sense of leadership. “The hardest part was realizing that being a chef isn’t just about cooking. It’s about managing people, costs, creativity, and expectations all at once,” she admits. “But that’s also what I love. It keeps me on my toes. Every event is a new chapter.” She credits her success to the values instilled in her by her family, resilience, humility, and always striving to give more than you take. Dana’s future is as flavorful as her past. She is currently working on a line of artisanal spice blends inspired by Levantine flavors, as well as plans to expand L’Étoile Privée into a concept space where food, art, and culture come together. “I want to create a place where people can not only eat, but feel,” she says. When asked what success means to her, Dana doesn’t hesitate: “Success is being remembered, not just for the food you made, but how you made people feel.” In every plate she prepares and every table she sets, Dana Hallani continues to create magic, one private star at a time.

Yasmin Bouabid Bridging Cultures Through Screen and Story By Sidra Asif Yasmine Bouabid embodies a unique artistic presence that is both grounded and fluid. With Italian and Tunisian roots and a home base in London, she moves effortlessly between cultures, languages, and mediums. As an actress, co-founder of a creative platform, and multilingual storyteller, Yasmine is part of a rising generation of talent reshaping the global narrative through authenticity and depth. Born in Genzano di Roma in 1994, Yasmine grew up in a richly layered environment that shaped her early sense of identity. Her Italian upbringing blended with her Tunisian heritage, giving her a deep connection to two distinct worlds. From a young age, she was drawn to performance and pursued formal training in Rome, where she studied acting at Teatro Azione and took part in specialized workshops at the Centro Sperimentale di Cinematografia. Mentored by cinematic icons such as Mirella Bordoni and Giancarlo Giannini, she developed not just technique but an enduring discipline rooted in classical and contemporary craft. After her early years in Italy, she began to explore opportunities in Tunisia, expanding her artistic reach into North Africa’s vibrant cultural scene. She appeared in several film and television productions, including Khoussouf, Fleur d’Alep, and various acclaimed short films such as Collarbones, La mort qui tue, and 4 murs et l’infini. These roles showcased her ability to capture vulnerability and strength in equal measure, earning her critical recognition early in her career. In the years that followed, her performances in series like Awled El Ghoul and Harga brought her widespread praise. She portrayed Mariem and Waad with powerful realism, leading to a wave of award nominations and accolades from youth-focused platforms and independent film festivals. Her rise in Tunisia’s entertainment scene marked a turning point, not only professionally but also in how she began to understand her voice as an artist in multicultural spaces. Her momentum continued when she joined the cast of Jurassic World: Dominion, stepping into the world of Hollywood productions. While the role of a rescue chopper pilot was brief, it symbolized her readiness to move into broader international waters. It also opened new doors, and she soon found herself cast in UK productions such as Doctor Who, in which she played Lucia Colasanto, and historical dramas like Slave Market and its sequel. These roles were not only exciting career milestones but also platforms to represent North African and Mediterranean women in stories where they are often underrepresented. One of Yasmine’s most defining ventures is the creation of Onirique World, a collaborative platform she co-founded in London. With a vision to bridge artists from different backgrounds and mediums, Onirique has become a space for dialogue, artistic experimentation, and cultural fusion.  Through this initiative, Yasmine explores not just storytelling through acting but the act of building creative communities. Onirique is where her passion for cross-cultural collaboration meets her entrepreneurial spirit. Fluent in Italian, Arabic, French, and English, Yasmine brings a rare versatility to each role. Her ability to shift between languages and dialects is more than a professional asset, it is central to how she inhabits characters and navigates the nuanced emotional landscapes of the scripts she chooses. She’s trained with several top coaches in London and continued honing her skills over the years, exploring everything from voice modulation to method acting. Her performance style has matured into one that is grounded in emotional truth yet open to artistic risk. Outside of acting, Yasmine’s creativity spills into other fields. She founded Monraï, a jewelry brand born out of her desire to express herself in a tangible, wearable form. What started as a personal project soon evolved into a business that reflects her aesthetic: minimalist, meaningful, and deeply inspired by cultural memory. Balancing a brand with an acting career might seem overwhelming to some, but for Yasmine, it’s about creating harmony between different sides of herself. She’s intentional in how she structures her time, choosing projects that align with her values and ambitions. Navigating identity in a world that often prefers simplicity over complexity hasn’t always been easy. She speaks openly about the challenges of fitting into industry boxes and the ongoing struggle to be seen not just as a “North African actress” or an “Arab artist,” but as a full person with range and depth. What drives her is the belief that artists like her have the power to shift perspectives simply by existing authentically and refusing to shrink. Her future projects are diverse and ambitious. From new TV series like Al Fitna and Siko Siko to indie films such as One Last Sin, she continues to choose roles that push her forward. She’s cautious about revealing too much before release, a sentiment grounded in humility and a belief that the work should speak for itself. What is clear, however, is that her career is expanding across borders, and she’s carving a path that others can follow. Yasmine Bouabid’s journey is one of graceful evolution. From Rome to Tunis to London and beyond, she brings her whole self to every performance and every project. She represents a generation of artists who are globally aware yet deeply personal, who believe in collaboration over competition, and who use art to connect rather than separate. As she moves forward, it is not just her talent that sets her apart, it is her vision. Whether acting on screen, building creative platforms, or designing jewelry that tells a story, Yasmine is committed to living and creating with purpose. Her story is still unfolding, but it already offers something powerful to audiences and artists alike: a reminder that identity is not a limitation but a well of inspiration.

Rayan Hayek The Young Lebanese Host Redefining Arab Celebrity Conversation By Desk Reporter At just 19 years old, Rayan Hayek has swiftly emerged as one of Lebanon’s most luminous young talents. Known to millions of followers on Instagram as rayanhayek, he is the articulate and charismatic host behind the YouTube show Baynetna, where he interviews prominent Arab figures across entertainment, politics, and culture. But Rayan is much more than a digital personality—he’s guiding the next generation toward meaningful dialogue and storytelling in the Middle East. Growing up in Lebanon, Rayan carried a curiosity about people and narratives that distinguished him early on. His journey into media began in his early teens with simple Instagram stories, but quickly evolved into something bigger. By 2023, at just 18, he launched Baynetna, a show that within months reached over fifty episodes and drew a devoted audience hungry for substance. His influence is underscored by more than 3.1 million Instagram followers, establishing him as a force in youth-driven Arab media. Rayan chooses to center the individual behind the celebrity. His interview style is candid yet respectful, inviting guests to share personal insights rather than rehearsed statements. The success of Baynetna is not measured in flashy production but in the moments when guests drop their guard and reveal who they are. He’s known to discuss topics that matter, mental health, grassroots activism, and the realities of living in the region. His approach bridges generational gaps and offers a space for reflection often missing in regional media. Despite his youth, Rayan’s ambitions are distinctly global. Forbes Middle East named him to its prestigious 30 Under 30 list in the Sports & Entertainment category, citing his plans to expand Baynetna across Europe, beginning with a French version. This recognition placed Rayan among the youngest Arab media innovators and cemented his status as a creative force to watch. What distinguishes Rayan is not just his celebrity access, but the human stories he amplifies. Whether interviewing entertainers, public figures, or leaders, his genuine empathy and curiosity allow guests to speak honestly about their struggles and aspirations. His style has naturally attracted high-profile interviewees, as well as a growing reputation for breaking down barriers between public image and private truth. On-screen, Rayan is polished and poised. Off-screen, he remains grounded, sharing behind-the-scenes glimpses into his personal life, a balance that endears him to the youth who see him as both an approachable voice and an aspirational figure.  His Instagram feed integrates moments with friends, family, and personal reflections alongside promotional content for Baynetna, creating a coherent narrative: success doesn’t require abandoning authenticity. Rayan’s rise from a teenager making informal clips to a respected media host underscores his discipline, drive, and emotional maturity. He handles public scrutiny with composure, maintaining professionalism even when facing criticism. This maturity has earned respect from both peers and older interview subjects across industries. His nomination as Middle East’s Best Arab Influencer at the Joy Awards further emphasizes his growing stature and the seriousness with which he takes his public role. Looking ahead, Rayan’s vision extends beyond interviews. He intends to launch daily human-interest segments that document everyday stories, ordinary lives layered with extraordinary truth. His ambition is to challenge stereotypes and amplify voices often overlooked. His upcoming expansion into European markets, including a French-language edition of Baynetna, demonstrates bold thinking and cultural ambition. Despite his rapid ascent, Rayan remains anchored in gratitude and purpose. He sees storytelling as a path to empathy and understands that influence involves responsibility. Rather than chasing virality, he pursues resonance, conversations that linger long after the episode ends. Rayan Hayek symbolizes a new wave of Arab youth media: thoughtful, inclusive, and globally minded, yet deeply rooted in regional identity. He elevates interviews from performative appearances to emotional passports. At a time when celebrity culture often overshadows substance, he managers to keep substance at the forefront, earning him more than fame, but enduring trust. His story is still unfolding. But already, Rayan Hayek has become a model of how a young Arab media creator can shape culture, not by following trends, but by inviting deeper conversation and honoring stories that matter. Whether hosting, expanding Baynetna, or mentoring the next generation, he’s building a legacy around connection, authenticity, and impact.

Gita Farah Where Fashion Meets Experience, and Luxury Becomes a Lifestyle By Jane Stevens Gita Farah is not just curating events,  she’s crafting worlds where elegance, artistry, and experience converge. With a unique brand that bridges luxury fashion and immersive event planning, Gita has emerged as one of the most sophisticated visionaries in the global lifestyle space. From her roots in London to her expansive influence in Dubai, her work is redefining what it means to live and breathe luxury. Her journey began with a deep understanding that fashion and events share the same soul ,  both are forms of storytelling. Fashion sets the tone while events create the memory, and for Gita, bringing them together was not a strategy but a calling. Her vision was to create seamless experiences where couture isn’t just worn but lived. Whether it’s a couture-inspired gala or a one-of-a-kind design piece, every creation speaks to her belief that true luxury is not just seen, it’s felt. Having studied Fashion Design and Marketing in London, Gita built an impressive network across the UK and launched her fashion boutiques in London and Buckinghamshire. London, rich in heritage and timeless in elegance, grounded her creative instincts in tradition and depth. Meanwhile, Dubai opened a new chapter, one of innovation, bold thinking, and endless possibility. Gita has worked within the city’s luxury fashion industry since 2010, long before its current global rise, and the energy of Dubai continues to inspire her to dream without limits. These two cities reflect the duality of her creative identity,  London’s refined heritage balanced with Dubai’s fearless ambition. At the heart of her brand is Gita Farah Venues, a service that transcends traditional event planning by fusing fashion, art, and culture into unforgettable moments. Each event is a curated masterpiece, often hosted in the most exclusive venues in the world’s most desirable cities. These are not just events — they are sensorial journeys. Gita works closely with designers, artists, and luxury brands from around the globe to spotlight talent in immersive, emotionally rich settings. From haute couture showcases and private trunk shows to elevated networking lounges, her guests are not only experiencing beauty but becoming part of the story. One of the most striking examples of her work is her London Fashion Week event titled “West Meets East,” held at the iconic Churchill Hotel. The show brought together designers from five continents and more than 600 esteemed guests. Rather than a conventional runway, she transformed each room into a living gallery,  from curated lighting and ambient scent design to art installations that reflected the soul of each collection. The event drew attention from major media including BBC Arabic and Alghad TV and became a hallmark of her signature approach: immersive luxury that sparks conversation and connection. Gita’s personal style and presence are just as impactful as her events. As a brand ambassador for global names such as Charlotte Tilbury and 111SKIN, she represents more than just aesthetics — she represents belief in the brands she works with. Whether in beauty, fine jewelry, or fashion, her endorsements are rooted in authenticity and admiration. This role naturally complements her curatorial work, as she continues to bring together like-minded creatives, tastemakers, and innovators through every event she hosts. Every detail matters to Gita,  from the scent in a room to the light glinting off a gown. Her meticulous planning process ensures that each event is a layered experience designed to engage all the senses. Guests often leave her gatherings asking when the next one will be,  a testament to the emotional resonance she creates. What continues to set Gita apart in a highly competitive industry is her unwavering commitment to innovation and storytelling. She doesn’t just follow trends, she sets environments. Whether it’s a grand international fashion event or an intimate art showcase, she crafts experiences that are both aspirational and unforgettable. Her strength lies in listening,  to the creative pulse of the moment, to her clients, and to the talented people she surrounds herself with. As a woman leading in the world of luxury, Gita has faced challenges,  but they’ve only strengthened her resolve. She’s had to develop resilience, navigate diverse personalities and cultures, and build her reputation in a space where tradition has long dominated. Yet she continues to thrive, especially by uplifting other women in the industry. Over 80% of the designers and artists she collaborates with are women, and showcasing their work is a cornerstone of her mission. For Gita, luxury is not about exclusivity for the sake of status, but about meaningful inclusion, cultural richness, and global storytelling. Her drive has always come from within,  fueled by the desire to create beauty that cannot be ignored. By focusing on authenticity and connection, she has built a brand that speaks louder than any challenge she’s faced. Luxury, to Gita, is not about excess but intention. It’s the act of curating something deeply personal, globally inspired, and emotionally impactful. It’s about surrounding yourself with experiences that reflect your essence, and offering that same level of thoughtfulness to your guests and collaborators. Looking ahead, Gita is set to unveil two highly anticipated projects in Dubai. First, she is collaborating with Miss Universe to curate an exclusive luxury fashion showcase and awards event,  one that will spotlight the best talent in modeling and design on an international stage. Second, she is launching a private, members-only luxury club for designers, creatives, and tastemakers. This new space will offer invitation-only access to high-fashion events, immersive brand activations, exclusive trunk shows, fine dining, and elevated networking,  all within beautifully curated environments that reflect Dubai’s dynamic elegance. As Gita continues to shape the future of fashion and experiential luxury, one thing is clear her world isn’t just one of style, but of soul. Through her vision, luxury becomes a lifestyle, and every moment becomes a masterpiece.

THREADS OF CHANGE Rising Star in Iraqi Media and Entertainment By Hafsa Qadeer A few hours before dawn in a Riyadh souk, richly embroidered abayas hang like tapestries against the warm stone walls. The soft glow of lanterns illuminates abaya silhouettes in every hue – deep sapphire, coral pink, olive green. In the Middle East today, these flowing robes are no longer just modest dresses; they are canvases of self-expression. Designers and women alike are weaving heritage with high fashion, turning centuries-old traditions into runway statements. Each paisley print, glittering crystal and cut-out trim tells a story of a society blending the sacred and the stylish. As one Saudi brand calls it, every outfit is “the attitude you wear”. In this region, fashion and identity swirl together like the silk threads of a kaftan. From Gulf metropolises to mountain villages, men and women are redefining what it means to dress modestly, embracing luxury and leisure alike. In Oman, for example, Ramadan is literally a runway: women “renew their interest in traditional fashion that reflects the authentic Omani identity, infused with touches of modernity”.  Delicate Mukhwar dresses – hand-embroidered with gold thread on silk – share space with Moroccan jalabiya kaftans in soft beiges, sky blues and rosy pinks. Omani boutiques fill with sequined caftans and embroidered silk scarves the way markets brim with spices. In the early days of Ramadan, women choose opulent, embroidered traditional gowns for family iftars; by the final ten nights they favor simpler, lighter abayas and jalabiyas for comfort and elegance. In Beirut and Amman and Abu Dhabi, designers tap centuries of Arab and Islamic art. Jordan’s Basma Abu Ghazaleh of KAGE mixes Bedouin motifs with luxe fabrics – as one report notes, her label “combines sophistication with cultural nuances,” redefining modest wear with a “contemporary edge”. Even in places once isolated from global runways, the new generation is bold. In Doha, the young brand Vandella “masters the art of the T-shirt, jeans, and abaya ensemble,” offering capsulized abaya collections with “impeccably tailored designs”. 1309 Studios in Qatar pairs traditional abayas with sharp blazers and jackets, “redefining abayas for women who aren’t afraid to stand out”. Azalea Designs in Doha brings bright pop colors and classic Arabesque embroidery to flowy modern silhouettes. There are even Qatari perfume houses and home-decor lines like Wadha fusing Islamic geometric patterns with minimalist luxury. Across the Gulf, the message is clear: tradition is the foundation, not the limit. Gulf Glamour: UAE & Qatar Dubai and Abu Dhabi have become global fashion hubs. Local labels are turning modest clothing into modern chic. Dubai’s Bouguessa brand, founded by Algerian-born Abdujalil Bouguessa, is known for its “minimalist yet sumptuous approach”. Its refined abayas and tailored dresses blend clean European cuts with subtle Middle Eastern details. Nearby, Emirati designer Hessa Falasi set tongues wagging at Fashion Forward Week with a collection of gorgeous pink abayas tied with surprise bows and neon trim – proof that even the most covered-up look can feel playful. Falasi herself summed it up: “The Middle East designers are changing the market…We love quality, we love to dress up,” she said after her show. “Five years ago, who knew that you would see hot pink abayas and neon colors on an Emirati runway?” she laughed, marveling at how quickly tastes have shifted. Not far off, a new generation of Gulf brands is sprouting. In Qatar, the House of Malachite offers statement heels alongside satin robes; Hissa Haddad is famous for jeweled silk sandals and frothy lavender gowns fit for a princess. A bridal shop in Kuwait City sells abaya-inspired wedding dresses with gold embroidery. Even Abu Dhabi’s art fairs now feature Islamic-inspired streetwear. Modern and traditional exist side by side: on the same shopping street you might find a high-street dress boutique next to a tailor offering hand-block-printed jalabiyas from India. Through it all, modesty remains a core value. As designer Hannah Hassan of Saudi’s Nirvana brand observes, wearing the abaya or hijab is “more to do with how we behave and carry ourselves than what we wear”. Her team’s latest collection “celebrates the elegance of rich cultural heritage that defines unity in diversity”. They call it “ethnic traditional art with an outrageous modern attitude” – fine silk brocades and lace that can be a flowing kaftan one day and a stylish beach robe the next. In Saudi Arabia, too, colors are no longer taboo. As Arab News reported, “Saudi girls and women” now wear abayas in “vibrant and daring colors, patterns and fabrics” as a form of self-expression. In Riyadh boutiques and Jeddah pop-ups, racks of abayas often feel more like art galleries than uniform black closets. One emerging designer, Reem Al-Bayyat of the label Mad Since 1982, literally cuts and pastes together abayas from patchwork fabrics printed with her own drawings. “Every piece tells a story; no two look the same,” she says. Her bright creations make the everyday abaya look like a quilted canvas. Lamya Al-Sarra of Lamya’s Abayas goes even further with bold summer hues. She describes her own gowns as “timeless, elegant, and effortlessly stylish. Each piece is designed to make a statement… I love playing with bold colors, interesting cuts, and unexpected details”. Both women started by designing dresses for friends and quickly found the demand grew. Today, Saudi girls stop strangers on the street to ask about the eye-catching outfits, proving once again that modesty and glamour go hand in hand. Majestic Oman: A Ramadan Runway In Oman, the story is as much about celebration as couture. Every Ramadan, Omani women thoughtfully plan a wardrobe that bridges modesty and joy. It might start with a hand-embroidered Mukhwar dress – a long, flowing gown woven from silk and cotton and stitched with gold or silver thread – perfect for the first Iftar gatherings. But as the month progresses, pastel kaftans and light cotton abayas take over, offering ease during the hot desert nights. Markets in Muttrah and Nizwa bustle with shoppers choosing from

Crown & Camera Dr. Raghad Fahmi Bridging Beauty, Purpose, and the Digital Arab Dream By Peter Davis  In the heart of Dubai, a city synonymous with ambition, innovation, and aesthetic elevation, Dr. Raghad Fahmi has carved a niche that is both unique and quietly revolutionary. Known to her millions of fans as @rragoode, she balances the clinical focus of dentistry with the expressive freedom of digital creativity. With an elegant presence on Instagram and a warm, magnetic aura across platforms, she represents a new wave of Arab women who defy definition and bring heart, humor, and heritage into every scroll, swipe, and smile. Raghad’s path began not with a viral video or a runway collaboration, but in the academic discipline of medicine. Trained as a dentist and currently practicing in Dubai, she approaches her clinical work with seriousness and empathy. Yet it is in the in-between moments, the candid Instagram reels, the glimpses into her morning rituals, the outfit transformations and skincare secrets, that she brings her audience into a softer, more personal world. She is not just showcasing a lifestyle; she is quietly crafting a narrative of modern Arab womanhood that is global, graceful, and grounded. Social media, particularly Instagram and TikTok, has become the canvas for her story. Her Instagram grid sparkles with well-curated fashion, travel snippets, beauty tutorials, and day-in-the-life vlogs that feel intimate yet polished. Whether she is sharing a favorite abaya look or highlighting a dental tip in her clinic coat, Raghad navigates her audience’s attention with care. With more than six million followers, her reach speaks to her ability to connect across age, region, and language. It is not just about trends for her. It is about meaning, mood, and memories. TikTok offers another side of her persona. Light-hearted, charming, and playful, her short videos frequently ride the wave of trending audios, dances, and challenges, always with her own twist. She is never trying to be someone else. Instead, she is offering a peek into how she interprets the moment, blending the tempo of the platform with her personal taste and subtle elegance. Her followers flock to her not just for entertainment, but for a sense of comfort and shared culture. Her content feels like an invitation to belong. Her YouTube channel, while less frequently updated, allows for more depth. In long-form videos that cover everything from travel to skincare, she offers a richer, slower-paced connection. Viewers engage not just with her visuals, but with her voice, her thoughts, and her sense of rhythm and detail. A video about her trip to Istanbul, for example, is as much about the architecture and food as it is about the emotions tied to the place. There is something inherently nostalgic and reflective in the way she crafts her digital presence, a kind of digital journaling that resonates beyond algorithms. Though she has partnered with a variety of brands across the Middle East, Raghad’s approach to collaboration is selective and intentional. She works with labels that align with her values, aesthetics, and audience. Her promotion of beauty and wellness products feels more like a personal recommendation than a marketing push. Brands like Benefit Cosmetics and Honor Arabia have found in her a rare mix of credibility, charm, and regional resonance.  These partnerships are built not just on influence, but on authenticity, a quality that has become her signature. But what sets her apart is not just her following or visual branding. It is her ability to reflect her cultural identity without reducing it to a trope. She celebrates her Arab roots through language, design, and spirit without ever shouting for attention. There is a quiet pride in her presence that speaks volumes. She understands the weight of representation and carries it with poise. Whether she is wearing a traditional outfit or answering a fan question in Arabic, her audience sees someone who is both familiar and aspirational. The success she has found online did not happen overnight. It is built on consistency, intuition, and an unwavering sense of self. While many chase virality, Raghad has built longevity. She shows up not as a brand, but as a person. One day it is a skincare routine, the next it is a glimpse into her daily work as a dentist. She allows her audience to witness her multitasking reality without glamorizing burnout. In doing so, she creates space for others, especially young women, to see themselves not as boxed into one identity, but as capable of balancing many. Of course, this balance is not always easy. Behind the scenes, there are long days, tight schedules, and the constant navigation of privacy in the digital world. Yet Raghad handles it all with grace. When she opens up about the challenges, it is done with a soft vulnerability that strengthens rather than weakens her bond with followers. She knows that real influence lies not in perfection, but in connection. As her platform grows, the question becomes not what more she can do, but how far she wants to take it. Conversations around health advocacy, mentorship, and community engagement seem like natural extensions of her evolving path. There are hints of future projects that could blend wellness education with digital storytelling. Her ability to move fluidly between clinical authority and creative expression gives her a rare versatility. Few influencers, let alone professionals, possess that mix. Dr. Raghad Fahmi’s journey is not just one of social media success. It is a reflection of a wider cultural moment where Arab women are increasingly shaping their own narratives, rewriting rules, and embracing visibility without compromise. Her reels may be short, her captions may be simple, but the message is layered. You can be many things. You can build beauty without losing depth. You can wear a lab coat and a red lip, and both can be part of the same truth. In a world hungry for representation, depth, and sincerity, Raghad is a mirror for millions. She reminds us that being seen is not just

Canvas of CulturesYusur Al-Khalidi’s Journey Across Dubai, Milan, Helsinki By Jane Stevens In today’s global tapestry of digital storytelling, Yusur Al-Khalidi stands out as a vibrant thread weaving together cultures, aesthetics, and creativity. With roots in Finland and Iraq and a tri-city presence in Dubai, Milan, and Helsinki, she brings an intoxicating blend of style, authenticity, and boundary-pushing flair to her work. On Instagram under @asoothesizzler, she cultivates a community of over 5 million followers who celebrate her daring aesthetic, anime-inspired cosplays, beauty wisdom, and cosmopolitan lifestyle. Her YouTube channel offers even more depth, allowing fans to step into her world and see what lies beyond each carefully curated feed. Yusur’s story begins in Helsinki, where she was born in 1997 to Iraqi-Finnish parents. Growing up between Nordic serenity and Middle Eastern warmth, she absorbed a duality that would define her creative voice. The move to Dubai brought fresh palette and opportunity. With each jet-setting edit from Milan’s runways to Helsinki’s snow-kissed streets and Dubai’s desert-backdrop lifestyle, she creates content that flows between high fashion, queer cosplay, and everyday elegance, reflecting a global citizen unconstrained by borders. One of the most powerful aspects of Yusur’s content is how she channels her passion for anime and manga into real-world expression. With more than 50 wigs in her home studio, ranging from pink bobs to pastel blues, she transforms into fan favorites like Maki Zenin and Mikaela Hyakuya, bringing characters to flamboyant life. Anime has given her confidence to try a new look and vibe, and through her content, she has become a bridge for anime lovers in the Middle East and beyond. Her cosplay is not an occasional diversion, it is woven deep into her fashion DNA. At Paris Fashion Week, she represented the crossover of cosplay and couture while walking shows for major fashion houses. These appearances are proof of what happens when niche culture meets mainstream runway, creating something beautiful, unexpected, and entirely her own. Outside of cosplay, Yusur’s beauty routines bring Asian skincare and drugstore favorites to life. She praises accessibility and affordability, often highlighting products that reflect her roots and audience. Her honest take on trending products and affordable beauty finds, packaged into thumb-stopping videos with upbeat edits, has earned audience loyalty and led to collaborations with brands like Rimmel and L’Oréal Paris. It’s a smart balance, bringing high fashion and elegant glam one day, and the next showcasing beauty that feels personal and attainable. Yusur’s reach expands beyond Instagram. On TikTok, she creates short-form content that reflects her humor, creativity, and taste. On YouTube, she adds dimension, offering travel videos filmed in Milan, beauty routines shared in a quiet, intimate tone, and vlogs that invite viewers into her world with sincerity. Her subscribers seek more than entertainment, they find a lifestyle they aspire to and a creator who brings it to life with warmth and precision. Beyond attention-grabbing aesthetics lies intention. Yusur is deliberate in her representation. She understands that her global background sends a message, identity is layered. She shows that Arab heritage and anime fandom can coexist, that traditional modesty and runway glamour are not opposites, and that Nordic minimalism and Gulf richness can live in harmony. Her ability to embody all these truths at once has made her a role model to a generation navigating identity in a globalized digital world. Her consistent aesthetic also translates into commercial success. She averages strong engagement across her millions of followers and generates significant revenue from brand collaborations. Yet her partnerships are carefully chosen. She works with companies that reflect her values and allow her to maintain a sense of trust with her audience. From beauty campaigns to lifestyle endorsements, she weaves promotional content seamlessly into her storytelling, never compromising her tone or authenticity. Managing a lifestyle that spans three cities has pushed Yusur to become more intentional with her time and energy. She balances fashion week schedules with content creation, cosplay planning with skincare routines, all while nurturing her mental health and creative boundaries. She is open about the toll that digital work can take. In her vlogs and casual posts, she shares moments of fatigue and self-reflection, showing that behind the glamour is a human being finding her way through pressure and expectation. Looking ahead, Yusur is exploring new avenues. She has spoken about the lack of anime-themed beauty products in the mainstream market and hinted at potential collaborations that merge her love of character design with cosmetic innovation. With her background, language fluency, and deep cultural awareness, she is also positioned to lead mentorship initiatives, creative retreats, or digital workshops aimed at empowering creators in the Middle East and Europe alike. Yusur’s journey is about breaking molds. She proves that identity isn’t linear, that an Iraqi-Finnish woman can thrive at the intersection of anime, luxury, modesty, and entrepreneurship. In the sprawling digital ecosystem, she doesn’t chase trends, she lives her truth. Cosplay and couture, tradition and trend, discipline and whimsy, all converge in her content, giving it richness and staying power. As she moves forward, her legacy is only beginning to take shape. She has already mapped a blueprint for content creators who want to use their platform to reflect who they truly are, without erasing or editing themselves for mainstream appeal. Her lifestyle across Dubai, Milan, and Helsinki shows that stepping outside your comfort zone often leads to greater creativity and deeper connection. Yusur Al-Khalidi embodies the power of blending cultures, genres, and identities into one creative compass. She offers beauty, performance, and cultural pride alongside professionalism and sincerity. For Magnav readers, she is more than a digital creator. She is a cultural ambassador, a trend-defier, and a storyteller of the new era, proving that the greatest canvas belongs to the boldest painter.

Bessan Ismail The Syrian Sensation Breaking Barriers and Building a Legacy By Afef Yousfi  In a digital age where fame often flickers and fades, Bessan Ismail, بيسان اسماعيل, stands as a rare phenomenon, an artist whose talent, charm, and authenticity have earned her a lasting place in the hearts of millions. Hailing from Syria and now based in the UAE, Bessan is more than a singer or a content creator; she is a powerful voice for a new Arab generation carving space in music, media, and modern culture. With a captivating mix of charisma and courage, Bessan first found fame through social media platforms where her unique presence and artistic flair caught fire. Her rise was swift, but it was no accident her consistency, raw talent, and connection with her audience have laid the foundation for a dynamic and evolving career. Today, she continues to dominate platforms like Instagram and YouTube, not merely as a content creator, but as a true artist with something to say. What makes Bessan’s journey so inspiring is how seamlessly she merges traditional Arab musical influences with contemporary sounds. Her voice, both powerful and emotive, reflects the resilience of her roots while embracing the rhythm of a changing region. From heartfelt ballads to upbeat anthems, her music captures the complex spirit of today’s Arab youth, proud, bold, and unafraid to dream. Yet her artistry extends beyond music. As a content creator, Bessan brings an undeniable authenticity to everything she shares. Whether performing for a live audience, creating lighthearted videos, or opening up about her experiences, she does so with genuine warmth and relatability. Her fans spanning across the Middle East and beyond don’t just admire her, they connect with her. It’s this connection that has fueled her growth into a multifaceted brand. From sold-out concerts and collaborations with major Arab artists to high-profile campaigns, Bessan is rapidly establishing herself as one of the most influential young women in the regional entertainment landscape. Despite her soaring popularity, she remains grounded in her identity, proudly Syrian and proudly Arab, never losing sight of the culture that shaped her. Navigating fame as a young Arab woman in the digital era comes with its challenges, but Bessan meets them head-on. Her confidence is not manufactured it’s born from a deep self-awareness and a refusal to be boxed into outdated molds. She is rewriting the narrative of what it means to be a young Arab artist: independent, fearless, and unapologetically expressive. Through her performances, social media presence, and entrepreneurial mindset, Bessan continues to inspire a generation to embrace their voice, trust their journey, and dare to be different. Her recent concerts, including her eagerly awaited performances in the UAE, are a testament to her magnetism and the high demand for her artistry. As she looks ahead, Bessan Ismail’s focus is clear she’s not just here to entertain; she’s here to leave a legacy. With new music projects in the works and a growing international fan base, the world is starting to take notice of the star born in Syria, thriving in the UAE, and ready to take on the globe. Bessan Ismail is not just a rising star she’s a cultural force. Her story is still unfolding, but one thing is certain: her voice, both literal and metaphorical, will echo for years to come.

Ahmed Sharif Crafting Laughter, Culture & Creativity By Paul Smith In an age where content is created by the second, few individuals manage to consistently entertain, inspire, and lead with originality. Ahmed Sharif is one of those rare voices. A comedian, content creator, and co-founder of Movapro Productions, Sharif has built a loyal audience across the Middle East and South Asia. With millions of followers on Instagram and countless viral videos to his name, he is a powerful example of how humor, when delivered with purpose and authenticity, can connect people across borders. Sharif is not just telling jokes; he is building conversations, identities, and an entertainment empire that reflects the pulse of a diverse and evolving generation. Ahmed Sharif’s rise to recognition is no accident. With a clear vision and authentic style, he has built a brand that merges comedy with thoughtful storytelling. As the co-founder of Movapro Productions, Sharif leads a team that produces high-quality digital content, working with brands, influencers, and fellow creatives. His Instagram bio keeps it simple: Co-founder @movapro, along with his business email for inquiries. But behind that short description is a dynamic creator who has carved out a unique space in the entertainment industry. Sharif’s performances are not bound by borders or stereotypes. His comedy resonates because it is personal, smart, and infused with cultural truth. Whether he is performing in Dubai, Delhi, or sharing sketches online, his content blends social critique with sharp wit. His TEDx talk titled “Follow Your Nightmares” is a prime example of his ability to turn life’s anxieties into meaningful, relatable comedy. Videos like “Bangalorean in Delhi” and other regional content show how he takes everyday scenarios and elevates them with observational humor that hits home for audiences everywhere. Unlike many comedians chasing fast punchlines, Ahmed Sharif’s style is refined and layered. He often performs in long-form narratives, bringing poetry and rhythm into his routines. There is an almost lyrical quality to his delivery, making each performance feel like both a stand-up act and a theatrical monologue. What makes him stand out is his ability to dive deep into cultural themes while staying light-hearted and approachable. His humor is personal, but never exclusive. Whether it is language barriers, family quirks, or community traditions, Sharif brings his audience into the joke with warmth and intelligence. Sharif’s digital presence is massive, with over six million followers on Instagram. He engages his audience with everything from comedy sketches and vlogs to serious discussions and behind-the-scenes footage from Movapro. His Instagram reels frequently hit hundreds of thousands of views, and his content reflects a mix of humor, identity, and creative entrepreneurship. His audience is drawn not only to the laughs but also to the purpose behind his work. Whether he is joking about the pressures of being a content creator or highlighting team members from Movapro, Sharif uses his platform to uplift and inform. One of the most insightful looks into Ahmed Sharif’s personality came through his appearance on ABtalks, the popular interview series hosted by Anas Bukhash. In the episode, Sharif spoke candidly about his journey, fears, and views on creative freedom. He shared his thoughts on balancing performance with purpose and opened up about the emotional complexities behind his comedic persona. The conversation was a window into the deeper philosophies that drive his work and showed viewers the thoughtful, introspective man behind the camera. Movapro is more than just a production house. It is Sharif’s vision brought to life. Through this company, he produces branded content, original sketches, campaigns, and media collaborations that carry his distinctive comedic voice. From scripting and direction to performance and editing, Sharif is involved in nearly every step of the process. Movapro allows him to explore larger stories and bigger formats, moving beyond traditional stand-up to produce visual narratives that are both entertaining and impactful. Some of Ahmed Sharif’s most notable works include his stand-up specials, TEDx appearances, and viral sketches on platforms like Instagram and YouTube. Performances like “Bangalorean in Delhi” and his TEDx talk showcase his range and depth as a performer. His content often goes viral not only because it is funny but because it reflects shared truths that people from multiple cultural backgrounds understand. Collaborations with brands and fellow influencers have also elevated his reach, showing his ability to adapt his comedy to different audiences and formats. As his audience continues to grow, Sharif is expanding Movapro’s team and production capabilities. Recent posts indicate he is building a content strategy that includes short films, bigger sketches, and possibly scripted series. With more creative control and a clearer sense of his brand identity, Sharif is moving into a phase where he can experiment and tell more ambitious stories. His goal is not just to make people laugh but to make them think, reflect, and feel a sense of shared experience. While Sharif keeps much of his personal life private, his public message is consistent. Comedy, for him, is a tool for connection. He has stated in various interviews and talks that laughter can break barriers, start conversations, and bring people together. It is this philosophy that powers both his humor and his business. Sharif believes in pushing boundaries with responsibility, in making space for difficult conversations within the lightness of entertainment. Ahmed Sharif is more than a comedian. He is a storyteller, a cultural bridge, and a creative entrepreneur redefining how humor functions in a digital-first world. Through Movapro, he is mentoring other creatives and setting a new standard for content with meaning. His comedy is bold, but it is never mean-spirited. It is filled with heart, crafted with care, and delivered with the confidence of someone who understands that humor is one of the most powerful ways to make a difference. In a world oversaturated with content, Ahmed Sharif is a reminder that the most impactful voices are the ones that stay true to who they are. With each sketch, each performance, and each idea brought to life through Movapro,